Fujifilm X100V + Kodachrome 64 Film Simulation Recipe + Rover Mini Cooper (Video)

My friend, James, has a 1994 Rover Mini Cooper. It’s such a cool classic car! He imported it from Japan, and the driver sits on the right side instead of the left, which is unusual in America. What I love about this car is its vintage features; it looks older than the year it was built. It has great retro styling, and you don’t see many of these older models on the road. I asked him if I could photograph it, and he graciously agreed.

The camera that I chose for this photo shoot is the Fujifilm X100V. It’s a fun camera to use, and it unsurprisingly handled this situation well—there’s not much that this camera isn’t a good choice for (wildlife photography, perhaps?). For automobile photography it did nothing but deliver beautiful picture after beautiful picture.

The film simulation recipe that I programmed into the X100V is Kodachrome 64, which is a film that was very popular in 1994 when this car was new. I thought it would be appropriate to give the pictures an aesthetic that matched its year built, as if these images could have been captured when the car was new. In 2010 Kodachrome was discontinued, including the chemicals to develop it, so it’s impossible to capture with Kodachrome today. My Kodachrome 64 film simulation recipe might be the closest you can get to the film straight-out-of-camera.

My wife, Amanda, who created the video at the top of this article, programmed my Kodachrome 64 recipe into the Fujifilm X-T30 and X-T20, two cameras that she used to record this photo shoot. Something that some of you might be unaware of is that my film simulation recipes can be used for video, too! No need for color grading. No need for LUT presets. I bet some of you just had your mind blown! She also used a GoPro Hero 8, and we tried to color match it to the Fujifilm clips, but that proved to be a difficult task. If you want Kodachrome-looking clips, you might be better off simply using the film simulation recipe on your Fujifilm camera instead of trying to recreate it in software.

When we started the photo shoot, it was evening light just before sunset. Smoke from the wildfires in California diffused the sun and gave a warm glow, which was quite nice; however, the sun quickly disappeared below the horizon and the light changed significantly. It was dusk by the time we stopped shooting. The great light was short lived, but we worked quickly to take advantage of it while it lasted.

One challenge with car photography is that there are often lots and lots of reflections, which can make it difficult to keep yourself (or other things you don’t want) from showing up in the images. You have to be very conscious of the entire frame. Yes, unwanted reflections can be removed in software, but the point of this exercise is to not use software, but get the desired results out-of-camera unedited. Reflections can also be used creatively, so it’s not just a challenge to avoid unwanted reflections, but to maximize good reflections.

I want to give a big “Thank You” to James for allowing us to photograph his Rover Mini. I enjoyed collaborating with him. If you like the video, be sure to give it a thumbs up and let us know with a comment! Please subscribe to the Fuji X Weekly YouTube channel if you don’t already. Thanks for watching!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Gear:
Fujifilm X100V Amazon B&H
Fujifilm X-T20   Amazon
Fujifilm X-T30  Amazon B&H
Fujinon 10-24mm   Amazon B&H
Rokinon 12mm   Amazon B&H
GoPro Hero 8 Black   Amazon B&H

Fujifilm X100V Film Simulation Recipe: Verano Tostado

Sunshine Pines – Mirror Lake, UT – Fujifilm X100V – “Verano Tostado”

There are some film simulation recipes that are more series and some that are more fun. This one is falls into the latter category. Even the name, Verano Tostado (“Toasted Summer”), and the story behind it, is fun. Fuji X Weekly reader Ricardo Guzman sent me this recipe to try. He called it “Tostado” and when I asked him why, Ricardo answered, “Toasted like summer—when you sleep after lunch at the beach, you wake up looking at funny colors.” Yes, that’s exactly what it looks like—verano tostado!

What’s great about this recipe is, even though the title says Fujifilm X100V, this actually will work on any X-Trans III and X-Trans IV camera. Simply disregard Grain set to Large if your camera doesn’t have that option. Clarity, Color Chrome Effect and Color Chrome Effect Blue are all set to 0 or Off, which makes this recipe usable on cameras that don’t have those options. I tried it on both a Fujifilm X-T20 and X-T30 and it worked great!

Roof and Ceiling – Farmington, UT – Fujifilm X100V – “Verano Tostado”

I did not include a “typical” exposure compensation because you can get some really interesting looks with this recipe from both overexposure and underexposure. Try -2/3 all the way up to +1 1/3 and see what happens. I want to thank Ricardo Guzman for creating this recipe and allowing me to share it here with you. Thanks, Ricardo!

Classic Chrome
Dynamic Range: DR200
Highlight: -1
Shadow: +2
Color: +3
Noise Reduction: -4
Sharpening: +2
Clarity: 0
Grain Effect: Strong, Large
Color Chrome Effect: Off
Color Chrome Effect Blue: Off
White Balance: Auto, -2 Red & -5 Blue
ISO: Auto, up to ISO 6400

Example photographs, all camera-made JPEGs using this Verano Tostado film simulation recipe on my Fujifilm X100V:

Summer Flowers – Mirror Lake, UT – Fujifilm X100V
Lake Fishing – Mirror Lake, UT – Fujifilm X100V
Mountain Lake – Mirror Lake, UT – Fujifilm X100V
Water Log – Mirror Lake, UT – Fujifilm X100V
Blue Lake Water – Mirror Lake, UT – Fujifilm X100V
Baiting a Fishing Lure – Mirror Lake, UT – Fujifilm X100V
Small Stream & Tiny Waterfall – Mirror Lake, UT – Fujifilm X100V
Green Leaf – Mirror Lake, UT – Fujifilm X100V
Forest Light Peek – Mirror Lake, UT – Fujifilm X100V
If a Tree Falls in the Forest – Mirror Lake, UT – Fujifilm X100V
Summer Feelings – Farmington, UT – Fujifilm X100V
Hello – Farmington, UT – Fujifilm X100V
Stripes – Farmington, UT – Fujifilm X100V
Table Plant – Farmington, UT – Fujifilm X100V

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V Black    Amazon   B&H
Fujifilm X100V Silver   Amazon   B&H

Fujifilm X100F Review Blog

Help Fuji X Weekly

Nobody pays me to write the content found on fujixweekly.com. There's a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!

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Film Simulation Review: Abandoned RV Dealer with Kodak Portra 400

Journal – North Salt Lake, UT – Fujifilm X100V – “Portra 400”

I recently stumbled upon an abandoned RV dealership in North Salt Lake, Utah. It’s been vandalized. Broken glass and graffiti abound. Nature is doing its thing, too. It’s significantly dilapidated.

Hugh’s R.V. apparently hasn’t been closed for very long, I believe less than two years, but the building looks like it has been abandoned for a decade or more. One of the reviews I found for this place stated that it looked dilapidated—this was when it was still open!—so it was already in a state of disrepair prior to abandonment, and that partially explains why it looks so bad now. Perhaps more than anything, people have just trashed it since it closed.

I captured Hugh’s R.V. with my Fujifilm X100V using my Kodak Portra 400 film simulation recipe. I love how this recipe looks for many things, including structures. Really, it was an easy choice! This particular film simulation recipe could be many people’s “only” recipe. It’s good for such varied situations, and an abandoned building in afternoon light is no exception. This Portra 400 recipe on the X100V is an especially great combination, and a one camera, one lens, one recipe philosophy could be embraced. I appreciate the film-like aesthetic of my Portra 400 settings.

My challenge to you is for one week (or at least one day if that’s too much) use one camera with one lens and one film simulation recipe. If you don’t have an X100V, that’s no problem, just use what you do have. I think the restriction will empower your creativity. Limitations improve art. If you accept this challenge, let me know in the comments which camera, lens and recipe you plan to use, and also report how it goes. I look forward to your feedback!

Hugh’s R.V. – North Salt Lake, UT – Fujifilm X100V – “Portra 400”
Hugh’s Graffiti – North Salt Lake, UT – Fujifilm X100V – “Portra 400”
Closed Circuit – North Salt Lake, UT – Fujifilm X100V – “Portra 400”
ERNL – North Salt Lake, UT – Fujifilm X100V – “Portra 400”
Open Door, Broken Window – North Salt Lake, UT – Fujifilm X100V – “Portra 400”
Trash in the Shadow – North Salt Lake, UT – Fujifilm X100V – “Portra 400”
Tubes & Tablets – North Salt Lake, UT – Fujifilm X100V – “Portra 400”
Out of Office – North Salt Lake, UT – Fujifilm X100V – “Portra 400”

See also: Film Simulation Reviews

Vuhlandes: Fujifilm Photographers Be Like….

Photographer Vuhlandes (YouTube, Instagram) shared a video yesterday that I thought you might find funny. It’s definitely a great view for your Monday. Entitled Fujifilm Photographers Be Like, the video is a comical look at stereotypical Fujifilm shooters. I swear the comment at the 2:00 mark is aimed at me personally, but I don’t know for sure. It’s all in good fun. Check it out!

One of Vuhlandes’ videos actually does mention me, this website and the Portra 400 film simulation recipe. He published it a week ago. Maybe you’ve already seen it, but if not, I’ve included it below. Hopefully these two videos help you make it through another Monday.

Also, while you’re watching videos, be sure to check out the Fuji X Weekly YouTube channel! I’ve published a few new videos over the last week-and-a-half. More will be coming soon. Go on over and take a look!

Fujifilm X-T20 (X-Trans III) + X-T30 Film Simulation Recipe: Kodak Ultramax

Street Lamp Sunset – Farmington, UT – Fujifilm X-T30 – “Kodak Ultramax”

I’ve received a lot of positive feedback from my Fujifilm X100V Kodak Ultramax 400 film simulation recipe, which I published two weeks ago. I’ve had a ton of requests to make a version of this recipe that’s compatible with X-Trans III sensor cameras, plus the X-T30 and X-T3. Well, I’ve done it, and here it is!

This version of the Ultramax recipe is pretty close to the original, but not precisely the same. Because the new cameras—the X100V, X-T4 and X-Pro3—have different tools, that recipe isn’t compatible with “older” Fujifilm cameras, but I made some adjustments and changes, and created this new version, which produces similar results. It’s fully compatible with the X-Pro2, X100F, X-E3, X-T2, X-T20, X-H1, X-T3 and X-T30 cameras. While not 100% exactly the same as the original recipe, it definitely has the same overall Ultramax aesthetic.

Sunstar Through Peach Leaves – Farmington, UT – Fujifilm X-T20 – “Kodak Ultramax”

Ultramax 400 is Kodak’s consumer grade ISO 400 color negative film. Kodak has sold Ultramax 400 under many different names, beginning in 1987 with Kodacolor VR-G 400, rebranded Gold 400 one year later, called simply GC at one point, and finally, in 1997, Kodak settled on Ultramax 400. Kodak still sells Ultramax 400, although it’s not the same film as Kodacolor VR-G 400. This film has been tweaked and updated at least nine times over the years; however, the overall aesthetic is still substantially similar between all variations.

Classic Chrome
Dynamic Range: DR400
Highlight: +2
Shadow: +2
Color: +4
Sharpening: +2
Noise Reduction: -4
Grain: Strong
Color Chrome Effect: Off or N/A
White Balance: Auto, +1 Red & -6 Blue
ISO: Auto up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs captured using this Kodak Ultramax film simulation recipe on a Fujifilm X-T20 and X-T30:

Creek – Farmington, UT – Fujifilm X-T20
Shadow Catcher – Farmington, UT – Fujifilm X-T30
Boy by a Window – Farmington, UT – Fujifilm X-T30
Jonathan in Window Light – Farmington, UT – Fujifilm X-T30
Pencils on the Table – Farmington, UT – Fujifilm X-T30
Balcony – Farmington, UT – Fujifilm X-T20
Panda Express – Farmington, UT – Fujifilm X-T20
Window Flag – Farmington, UT – Fujifilm X-T30
American Tree – Farmington, UT – Fujifilm X-T30
Green Mountain Summer – Farmington, UT – Fujifilm X-T30
Summer Pear Tree – Farmington, UT – Fujifilm X-T30
Greens of Summer – Farmington, UT – Fujifilm X-T30
Backyard Tree Evening – Farmington, UT – Fujifilm X-T20
Backyard Aspen Leaves – Farmington, UT – Fujifilm X-T30

See also:
Fujifilm X-Trans III Film Simulation Recipe Compatibility
Fujifilm X-Trans IV Film Simulation Recipe Compatibility

Fujifilm X100F Review Blog

Help Fuji X Weekly

Nobody pays me to write the content found on fujixweekly.com. There's a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!

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Fuji Film Simulation: Fujifilm XQ1 + Astia at Mirror Lake (Video)

I just posted the third video in the Fuji Film Simulation series today! This new video, which you’ll find above, is about using the new X-Trans II Astia film simulation recipe at Mirror Lake in Utah on a Fujifilm XQ1 camera. I want to give a special “thank you” to Fuji X Weekly reader Gus Potenza for loaning me his camera. It’s been a lot of fun to shoot with!

If you like this video, give it a “thumbs up!” I invite you to share it on your social media. Be sure to leave a comment—I appreciate the feedback!

If you don’t follow me on YouTube, be sure to do so! There are many more videos in the works. These projects take up a lot of time, so they’ve been slow to come out, but my hope is to release a new video each week. That may or may not happen; if you don’t subscribe you might miss them when they do come out. I appreciate everyone who has already hit that Subscribe button!

My wife, Amanda, is the one who created this video. She did all of the videography and editing. If you’re interested, the gear she used (accompanied by affiliate links; yes, I will be compensated a small amount if you purchase something using those links) is listed below. Let me know if you’d like to see more of the video side of things, and what specifically you’d be interested in. Thanks!

Fujifilm X-T20 https://amzn.to/2Beu6MM
Fujifilm X-T30 https://amzn.to/2YHKiir
Fujinon 10-24mm https://amzn.to/3i6WPnq
Rokinon 12mm https://amzn.to/2CUHPJI
GoPro Hero 8 Black https://amzn.to/2BKBwY6

Fujifilm X-Trans II Film Simulation Recipe: Astia

Evergreen Sunstar – Mirror Lake, UT – Fujifilm XQ1 – “Astia”

One of my favorite film simulation recipes that I’ve created is Fujicolor 100 Industrial. It’s not compatible with X-Trans II cameras, but I wanted to make something similar to it for the Fujifilm XQ1. This camera doesn’t have PRO Neg. Std, the film simulation that the Fujicolor 100 Industrial recipe requires. For color photographs, the XQ1 has three options: Provia, Velvia and Astia. I tried both Provia and Astia, and neither worked, but I liked how the Astia recipe looked, so I continued working with it.

What this Astia recipe reminds me of is Provia 100F film. When Fujifilm created their film simulations, the one they named Provia more closely resembles Astia film, and the one they named Astia more closely resembles Provia film, but neither are a great match. This recipe isn’t a 100% match to Provia 100F, but it is closer than the Astia film simulation out-of-the-box or especially the Provia film simulation. Confused? Well, to make it even more confusing, since it’s not really intended to look like Provia 100F and it’s not an especially close match, I named this recipe “Astia” after the film simulation it requires. Whatever the name, and whatever film it may or may not resemble, this film simulation recipe is actually pretty good for everyday use.

Diagonal Lines on Decor – Farmington, UT – Fujifilm XQ1 – “Astia”

The XQ1 has a small X-Trans II sensor inside, which means this recipe is fully compatible with all X-Trans II cameras. If you are using it on an APS-C X-Trans II camera, you can increase the maximum ISO to 3200. Feel free to try this recipe on X-Trans I or Bayer sensor cameras, too—it will work but the results might be slightly different.

Astia
Dynamic Range: DR400
Highlight: -2 (Soft)
Shadow: 0 (Standard)
Color: -2 (Low)
Sharpness: -1 (Medium-Soft)
Noise Reduction: -2 (Low)
White Balance: 2650K, +8 Red & -8 Blue
ISO: Auto, up to ISO 1600
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs made using this Astia film simulation recipe on a Fujifilm XQ1:

Mirror Lake Sign – Mirror Lake, UT – Fujifilm XQ1
Floating Preparations – Mirror Lake, UT – Fujifilm XQ1
Lake Boardwalk – Mirror Lake, UT – Fujifilm XQ1
Blue Boat by the Boardwalk – Mirror Lake, UT – Fujifilm XQ1
Fishing Blues – Mirror Lake, UT – Fujifilm XQ1
Lone Pine – Mirror Lake, UT – Fujifilm XQ1
Tree Silhouette – Mirror Lake, UT – Fujifilm XQ1
Nature Flames – Mirror Lake, UT – Fujifilm XQ1
Reaching Leaves – Mirror Lake, UT – Fujifilm XQ1
Mountain Flower Blossom – Mirror Lake, UT – Fujifilm XQ1
Sunlit Pine Needles – Mirror Lake, UT – Fujifilm XQ1
Trunk & Log – Mirror Lake, UT – Fujifilm XQ1
Logs in the Lake – Mirror Lake, UT – Fujifilm XQ1

See also:
Film Simulation Recipes
X-Trans II Compatible Recipes

Fujifilm X100F Review Blog

Help Fuji X Weekly

Nobody pays me to write the content found on fujixweekly.com. There's a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!

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Fujifilm White Balance Shift: What It Is + How To Use It

White Balance: Daylight. Shift: +3 Red & +1 Blue. Fujicolor Superia 1600.

What is White Balance Shift and how do you use it on your Fujifilm camera? White Balance Shift is one of my favorite JPEG tools that Fujifilm has included on their cameras. It can have a big impact on the aesthetic of an image, and it’s a critical component of my Film Simulation Recipes. It’s one of those things that’s easy to overlook. In this article I’ll explain what White Balance Shift is and how to use it.

White Balance is the adjustment of color temperature (measured in Kelvin) to account for various light conditions, so that white objects appear white, and not yellow or blue or some other color. White Balance Shift is a tool to precisely fine-tune the White Balance. The intention of White Balance and White Balance Shift is to achieve a natural color balance that matches what the eye sees. But you can give your photographs whatever color balance you’d like—this is art; there are no rules.

How do you adjust White Balance Shift on your Fujifilm camera? It’s not immediately obvious, but quite easy once you know where it is. In your camera’s Menu select White Balance. Once in the White Balance Menu, arrow up or down to whichever White Balance you’d like to use, and then arrow right to adjust the White Balance Shift for that particular White Balance. Select OK to set.

Easy, right?

Now that you know how to adjust the White Balance Shift, let’s take a look at what it does to a photograph. The image below demonstrates the dramatic impact White Balance Shift can have on a picture:

Center: 0 Red & 0 Blue. Top-Left: -9 Red & +9 Blue. Top-Center: 0 Red & +9 Blue. Top-Right: +9 Red & +9 Blue. Center-Right: +9 Red & 0 Blue. Bottom-Right: +9 Red & -9 Blue. Bottom-Center: 0 Red & -9 Blue. Bottom-Left: -9 Red & -9 Blue. Center-Left: -9 Red & 0 Blue.

Those are examples of big White Balance Shifts, but what about subtle Shifts? Do they make a difference? Take a look at the picture below. The left image is without a Shift (0 Red & 0 Blue), and the right image is with a subtle Shift (+1 Red & -1 Blue). It’s not a huge change, but noticeable nonetheless.

Slide left and right to compare images.

Now let’s take a look at some less subtle White Balance Shifts and how it can change the aesthetic of a picture. The examples below are all Auto White Balance using various White Balance Shifts, which are prescribed in different Film Simulation Recipes. The specific Shifts and Recipes are listed under each picture.

Shift: +2 Red & -2 Blue. Recipe: Fujicolor Pro 400 Overexposed.
Shift: +2 Red & -4 Blue. Recipe: Vintage Kodachrome.
Shift: +5 Red & -6 Blue. Recipe: Eterna.
Shift: -3 Red & -8 Blue. Recipe: Cross Process.

As you can see, you can get many different color casts using White Balance Shift. In fact, Fujifilm gives you over 350 different options! You can get creative and mix a White Balance Shift with a White Balance that’s other than Auto. Below you’ll find some examples of this. The specific White Balance, Shift, and Recipe are located under each picture.

White Balance: Daylight. Shift: +2 Red & -5 Blue. Recipe: Kodachrome 64.
White Balance: Fluorescent 1 (Daylight Fluorescent). Shift: -3 Red & -1 Blue. Recipe: Kodak Vision3 250D.
White Balance: 6050K. Shift +3 Red & 0 Blue. Recipe: Kodak Ektar 100.
White Balance: 2650K. Shift: -1 Red & +4 Blue. Recipe: Jeff Davenport Night.

White Balance and White Balance Shift affect black-and-white pictures, too! You can manipulate how grey tones are rendered in an image using these tools. The picture below was captured using Acros+R. The version on the left has Auto White Balance and no Shift (0 Red & 0 Blue), while the one on the right has a White Balance of 4200K and a Shift of 0 Red & +9 Blue. Otherwise these two dramatically different images have identical settings.

Slide left and right to compare images.

Below are a few more examples of combining White Balance and White Balance Shift in black-and-white pictures. The specific White Balance, Shift, and Recipe are located under each picture.

White Balance: Auto. Shift: 0 Red & +9 Blue. Recipe: Monochrome Kodachrome.
White Balance: Daylight. Shift: +9 Red & -9 Blue. Recipe: Kodak Tri-X 400.
White Balance: 2750K. Shift: -5 Red & +5 Blue. Recipe: B&W Ifrared.

There’s one more application of White Balance Shift that I’d like to mention: Multiple Exposure photography. One example of White Balance Shift applied to Multiple Exposures, which is the first image below, is an exposure (the “main exposure”) made without a Shift, and then a second exposure of white paper or card-stock with a Shift applied. This gives the picture a faded color-cast aesthetic. Another example, which is the second picture below, is to capture two or more (for cameras capable of more than two) exposures, changing the Shift between exposures. This creates an abstract color rendering.

Shift: +9 Red & +9 Blue. Recipe: Faded Color.
Four exposures, each with a different Shift: +9 Red & -9 Blue; +9 Red & +9 Blue; -9 Red & -9 Blue; -9 Red & +9 Blue.

Most Fujifilm cameras do not have the ability to save White Balance Shifts within Custom Presets. Most of my Film Simulation Recipes require a Shift, yet you cannot save the Shift, so each time you change Recipes you must manually adjust the Shift. This is unfortunate, but thankfully Fujifilm has fixed this issue on the X100V (review here), X-Pro3 and X-T4! If you have one of those three cameras, you can save a White Balance Shift with each Custom Preset. As much as I love the new Clarity setting, Color Chrome Effect Blue, and the new Classic Negative film simulation, my absolute favorite new feature Fujifilm has added to their cameras is the ability to save White Balance Shifts. Thank you, Fujifilm!

White Balance Shift is an amazing tool on your Fujifilm camera! Found within the White Balance Menu, it allows you to fine-tune the color cast of your pictures. You can use this tool to customize your picture aesthetics. I use it extensively in my Film Simulation Recipes, both color and black-and-white, to achieve various looks. Without White Balance Shift many of my Recipes would not be possible. You can use it subtly or dramatically, with Auto White Balance or one of the other White Balance options.

Now you know what White Balance Shift is on your Fujifilm camera and how to use it. Now it’s time to get creative with it!

Review: Fujifilm X100V – Like Shooting With An Endless Roll of Film

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The Fujifilm X100V is like shooting with an endless roll of film. Actually, it’s like shooting with up to seven endless rolls of film. You can capture as many frames as you wish on each roll, and change the film anytime you want. Kodachrome 64? Yep! Kodak Portra 400? Absolutely! Fujicolor Superia 100? No problem! Kodak Tri-X 400? That one, too! Do I need to list seven films? Actually, I could list 80! You’ll just have to decide which ones you want. Once loaded, your supply will never run out. There’s no need to send it off to a lab, as your pictures come out of the camera already developed. Sound too good to be true? It’s not. This is what it’s like shooting with the X100V!

The point is, you load the “film” that you want to shoot with, and then you shoot! Change anytime you want. Download the files onto your phone, tablet, or computer—crop or touchup if you wish—and you’re done! No waiting for the film to come back from the lab. No sitting for hours in front of a computer editing RAW files. There’s no need for any of that. You have pictures that appear film-like or resemble post-processed RAW images, yet they’re straight-out-of-camera JPEGs. It frees up time to do what you love: photograph. The X100V is about capturing, one fraction of a second at a time. It’s not about the other things that bog you down.

You might ask, “What sets the X100V apart from other Fujifilm cameras?” That’s a great question, and I hope this review answers it for you. There’s a good chance, if you are reading this, that you’re considering purchasing this camera, and you are trying to decide if it’s right for you or worth upgrading from an older model. I hope that this article will be helpful to you in your decision.

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The Fujifilm X100V is fixed-lens, fixed-focal-length compact mirrorless camera. It has a 26-megapixel APS-C X-Trans IV sensor. It’s fairly small: approximately 5″ wide, 3″ tall and 2″ deep. It weighs about a pound. It’s mostly weather sealed, and can become weather sealed by adding a UV filter to the front of the lens. It has an MSRP of $1,400.

Fujifilm X100 cameras are incredibly well designed, fusing form and function. The X100V resembles a classic 35mm rangefinder. It might be the best-looking digital camera ever made. People stop me frequently to ask about it. The most common question: “Is that a film camera?” The X100V’s striking design is a conversation starter. 

As you probably know, I create film simulation recipes for Fujifilm cameras (and if you didn’t know, you do now). These recipes mimic different films or aesthetics through customized JPEG settings. Something that sets the X100V apart from other Fujifilm cameras are the new JPEG options, such as Clarity, Color Chrome Effect Blue and B&W Toning, among several other things. Unsurprisingly, the new Classic Negative film simulation, which has received much praise, is just incredible! Perhaps even more important is the ability to save white balance shifts with each custom preset. All of these things are what separates the X100V from older models, providing an improved user experience and the opportunity for improved picture aesthetics. Right now, the X100V, X-Pro3 and X-T4 are the only Fujifilm cameras with these features. For the JPEG shooter, the X100V is a nice step forward from previous versions.

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The original X100 through the X100F all shared the same lens, but Fujifilm redesigned the lens for the X100V. It looks pretty much the same, and it’s still 23mm (35mm equivalent) with a maximum aperture of f/2. What’s different is the sharpness of the lens, as it’s now razor sharp across the entire frame no matter the aperture and no matter how closely focused you are. Essentially Fujifilm eliminated the “flaws” of the old lens. Otherwise, it’s still quite similar in performance. Also, autofocus has improved over the previous model.

One unfortunate change is that Fujifilm removed the D-Pad from the back of the camera, replacing it with touch-screen gestures. The touch screen is nice I suppose, but I prefer not to use it. That’s just me. What works for you might be different. There are enough customizable buttons and controls that losing the D-Pad isn’t a huge deal, but I prefer the setup of the X100F over the X100V in this regard. And speaking of the rear screen, it now flips up and down, similar to the one on my Fujifilm X-T30.

One of the X100V’s greatest features is the leaf shutter and fill-flash. Leaf shutters are typically found on expensive medium-format gear, and you rarely see them on other cameras; however, Fujifilm has included a leaf shutter on their X100 series. A leaf shutter works like an iris. There are blades, similar to aperture blades, inside the lens that open and close. It opens from the center outward, and for this reason you can sync it to the flash at much higher shutter speeds than traditional focal-plane shutters. Besides that, it’s nearly silent. Fujifilm has programmed the camera to perfectly balance the built-in flash with whatever lighting is available. The camera almost never gets it wrong, it just seems to know the perfect amount of light to add to the scene. The results are very natural looking, and the pictures don’t scream that a flash was used.

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A cool feature that I find helpful is the built-in four-stop neutral density filter, which decreases the light into the camera. It’s helpful for utilizing a large aperture in bright conditions, for showing motion using a slow shutter speed, or for selecting a higher ISO for a grittier look (yes, this is a thing). The X100F has “only” a three-stop ND filter, and the extra stop on the X100V can make a big difference.

If you’ve ever used an X100 camera, you know that it’s incredibly fun, which is why it’s so popular. This is many people’s “desert island” camera—if they could only choose one, it would be this. The X100 series is what photographers shoot just for the joy of it. There are some who use it as their only camera, and I did that for awhile with the X100F, but the fixed-focal-length lens does limit its practicalness a little; I think for many people it is a great tool to go along with an interchangeable-lens camera. Despite its limitations, this camera is for those seeking the pure joy of photography.

The Fujifilm X100V is a great travel camera. It’s small and lightweight enough to not get in the way, so you can take it everywhere. One camera with one lens is often all you need. It’s good for street photography, portraits, weddings, snapshots of the kids, landscapes—it can be used for pretty much any genre of photography. While travel and street are what it’s often touted for, I find that 90% of the time, no matter what I’m shooting, this is the only camera I need and use. I reach for the X100V almost every time!

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There is that 10% of the time when the X100V isn’t the right tool for the job. If I need a wider or more telephoto lens, I don’t use this camera. It’s important to understand that, while the X100V is nearly perfect, it has shortcomings and limitations. Every camera does. You could use the X100V as your only camera, and some people do, but I don’t recommend it. At the same time, if you own an X100V, your other cameras are going to collect a lot of dust. You’ll have to decide if it’s better to just buy one of the Fujinon 23mm lenses instead of buying a camera with a permanently attached lens. Personally, I appreciate the X100V and can’t imagine giving it up. I plan to keep it until it stops working, which I hope is a long time from now.

People like to talk about image quality in camera reviews. I suppose that’s important, but not nearly as important as it once was. You’d be hard-pressed to find a camera nowadays with poor image quality. I can attest that the image quality from the X100V is outstanding! One thing that separates Fujifilm from other brands is their dedication to the camera-made JPEG. That’s not to say all other brands have junky JPEGs, only to say that Fujifilm has in my opinion the best. I don’t think it would be possible to create all of the different film simulation recipes that I’ve made using any other brand. I’ve printed as big as 2′ x 3′ from the 26-megapixel JPEGs and it looks very good, even when viewed up close.

I’m a stills photographer, and that’s who the X100V is geared towards. My wife, Amanda, is more of a videographer (she’s an integral part of the Fuji X Weekly YouTube channel), so I gave her the camera to create a video with, which just so happened to be the very first time she used this camera. The video specs are very good on the X100V, but it does have one significant limitation: it overheats easily when recording 4K. The camera doesn’t have any image stabilization, either, which makes it a little more challenging to use. It’s not really intended for the videographer, but that doesn’t mean it can’t be used as a cinema camera. Video quality is quite good on the X100V, and as long as you keep the clips under two minutes and give the camera a short breather here and there, it does fine. You’ll have to use a tripod, gimbal, or have a steady hand to keep it from shaking too much. The short video below was recorded entirely with the X100V hand-held using the Eterna film simulation to demonstrate what you could do with this camera.

The Fujifilm X100V is a great camera that combines form and function, delivering beautiful film-like photographs without fuss. It’s a joy to use—probably the most fun camera I’ve ever owned! Load it with your favorite film simulation recipes and just shoot. It’s that experience that makes this camera so wonderful.

The X100V would make a great addition to whatever other Fujifilm camera you’re using, or it could be your gateway into the Fujifilm family. I don’t know if there are enough updates to justify upgrading from an X100F (although, to be clear, it is an upgrade), but if you have the original X100, X100S or X100T, you will likely find enough here to make the upgrade worthwhile. The X100V is a fantastic little camera, and I have no doubts that you’ll love it.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V Black    Amazon   B&H
Fujifilm X100V Silver   Amazon   B&H

The photographs below are all camera-made JPEGs captured on my Fujifilm X100V:

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Fujifilm X100F Review Blog

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#FujiXWeekly Episode 002 – Your Instagram Photos Are Impressive!

I just published Episode 002 of the #FujiXWeekly video series on the Fuji X Weekly YouTube Channel!

Fuji X Weekly is on Instagram, and when I created that account I also created the hashtag #fujixweekly. I’ve noticed that many of you are also using that hashtag, and since I follow it, whenever you post using #fujixweekly your pictures show up in my feed. You guys are creating some impressive images! It’s very inspiring to me, so I wanted share that with everyone.

Please keep using #fujixweekly on Instagram. I’ll pick some of the pictures to showcase in the next video. Obviously I can’t use all of them, but I’ll pick some that I find interesting. If you used one of my film simulation recipes, include which one you used in the description if you don’t mind. I’d love to know which recipes you guys are using!

I appreciate every one of you! Keep up the great work! Below I’ve included a link to everyone’s Instagram accounts who had pictures in the video above. Be sure to check out their work!

@503_x100v
@max_street_photography
@leongoossens_film
@jassonwu0529
@alensinthelandscape
@neopanacros
@yongjie1220
@hugovangool.nl
@smile_n_shoot
@1080paolo
@apollokreed
@mirrorlessron
@dennyf
@effzwo.thommy
@seize_the_moment
@cederaiz
@fujisbyjakob
@spicy.eye
@drjkgas
@kato.dng