Fujifilm X100V & Kodak Portra 400

Fujifilm X100V – “Kodak Portra 400” (X-Trans III version)

Six months ago I turned my Fujifilm X100V into a monochrome-only camera, and just shot black-and-white Film Simulation Recipes with it, which was a lot of fun! I hope that someday Fujifilm makes a B&W-only model. Recently I started shooting color pictures on my X100V again, and the first three color recipes I programmed into the camera were Kodak Portra 400—three different versions of it!

My very first Kodak Portra 400 recipe is for Fujifilm X-Trans III cameras, which I published in May of 2018. It requires a hard-to-explain-and-get-right custom white balance measurement. I have had some luck in the past getting it “right” and at times not-so-much luck. I think this time I was able to get it pretty close but not exactly correct. I made three different attempts (using the three custom white balance slots), and went with the best of the three; however, I think the white balance should be slightly warmer than it is. It’s a tricky thing, and I wish it was more easily repeatable. To use this recipe on my X100V I set Grain size to Small, Color Chrome Effect to Off, Color Chrome FX Blue to Off, and Clarity to 0.

The next Kodak Portra 400 recipe is for the Fiujifilm X-T3 and X-T30, which I published in May of 2020. This one is easier to program (and probably more accurate to the film) than the X-Trans III version. To use it on my X100V I set Grain size to Small, Color Chrome FX Blue to Off, and Clarity to 0.

Fujifilm X100V – “Kodak Portra 400” (X-T3/X-T30 version)

The third Kodak Portra 400 recipe is for the “newer” X-Trans IV cameras, including the X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras, which I published in June of 2020. Of the three versions, this one is probably the most “accurate” to actual Portra 400 film, but it is extremely similar to the X-T3/X-T30 recipe—only very subtly different.

One film can produce a variety of looks depending on a whole host of factors, including (among other things) how it was shot, developed, and scanned—even the pH balance and temperature of the water can affect it. It’s not possible for one recipe replicate all possible aesthetics. Also, different Fujifilm cameras have different JPEG options, and different sensor generations have slight variances in rendering; even though one recipe might be more “accurate” to the film, it’s certainly not always so—the variables are pretty significant. What’s more important than accuracy is finding the recipe that works best for you and your photography.

I’ve published many other Portra recipes, including Kodak Portra 160 (X-Trans II), Kodak Portra 160 (X-T3/X-T30), Kodak Portra 400 v2 (X-T3/X-T30), Kodak Portra 400 v2 (X-Pro3 & newer), Kodak Portra 400 Warm (X-Pro3 & newer), Reggie’s Portra (X-Pro3 & newer), Portra-Style (X-Pro3 & newer), Kodak Portra 800 (X-Pro3 & newer), Kodak Portra 800 v2 (X-pro3 & newer), and Portra v2 (X-Trans II). There are others recipes that aren’t necessarily modeled specifically after Portra film, but have a Portra-like aesthetic nonetheless, such as Bright Summer, Bright Kodak, Jon’s Classic Chrome, and Classic Kodak Chrome. There are plenty to choose from!

Let’s take a look at some photographs that I captured with the three Kodak Portra 400 Film Simulation Recipes on my Fujifilm X100V.

Kodak Portra 400 (original recipe, for X-Trans III)

Kodak Portra 400 (2nd recipe, for X-T3/X-T30)

Kodak Portra 400 (3rd recipe, for X-Pro3 & newer X-Trans IV)


“Kodak Portra 400” (X-Trans III version)
“Kodak Portra 400” (X-T3/X-T30 version)
“Kodak Portra 400” (X-Pro3 & newer version)

I hope that seeing these three Kodak Portra 400 Film Simulation Recipes together helps you decide which to try. Maybe one stands out more to you than the others. Perhaps the camera you own is more of a determining factor than the recipe itself. I personally like all three of them, and have enjoyed shooting with them on my (no-longer-B&W-only) X100V.

Also, as a reminder, these three Kodak Portra 400 recipes are the current SOOC recipes-of-the-month. Fujifilm X-Photographer Nathalie Boucry and I will conclude our discussion of these recipes in the next broadcast (be sure to watch the last episode if you missed it!), which will be live on October 20th. Upload your images (click here) captured with one (or more) of these Kodak Portra 400 recipes by October 18th to be included in the next show. I hope to see you then!

250 Film Simulation Recipes in the FXW App — Here are 10 of my Favorites!

Abandoned Farm House – McKinney, TX – Fujifilm X-E4 – “Fujicolor Natura 1600”

The Fuji X Weekly App has reached a significant milestone: 250 Film Simulation Recipes! That’s incredible! When the App launched in December 2020, it had “over 100” (123 to be exact), and now it has more than double that. Wow!

I published my first two recipe, simply called Classic Chrome and Acros, on August 27, 2017. Now, five years later, there are 250. Actually, there are more than that, because 1) none of the more complicated double-exposure recipes (here, here, here, here, here, here, and here) are in the App, and 2) it doesn’t include any of my Ricoh GR recipes or Nikon Z recipes (here, here, and here), nor any of the RitchieCam iPhone camera app filters.

I thought a fun way to celebrate the 250-recipes-in-the-App milestone would be to pick my favorite one from each block of 25. For some groups, I knew right away which recipe would represent it. For other groups, there were six or seven recipes that I strongly considered before making a decision—of course, that’s the trouble: there are way more than 10 Film Simulation Recipes that are my favorites! Half of these use Classic Chrome, three use Classic Negative, one uses Eterna, and one uses Acros.

1 – 25










Now it’s your turn. Which of these 10 recipes do you like best? Which recipes not in this list are your favorites? Let me know!

Don’t have the Fuji X Weekly App? Download it for free today! Become a Fuji X Weekly Patron to unlock the best App experience and support what I do.

Fujifilm X70 (X-Trans II) Film Simulation Recipe: Classic Kodak Chrome

Road Work Ahead – Glendale, AZ – Fujifilm X70 – “Classic Kodak Chrome”

Earlier this year I started a new Film Simulation Recipe series with the intention of customizing each film simulation to be optimized for the aesthetic that Fujifilm intended. In other words, make a nice-looking recipe that is similar to yet better than the stock look of a film simulation. The first recipe in this series is Standard Provia, the second is Improved Velvia, and the third is Everyday Astia. Now it’s time for Classic Chrome!

The problem with creating a Classic Chrome recipe for this series is there is already one that optimizes the aesthetic that Fujifilm intended. It already exists! So the challenge, of course, is to create something similar yet different, and hopefully every bit as good as the “old” recipe. Also, I thought to do it for X-Trans II cameras, which have thus far been left out of this series. I call this recipe “Classic Kodak Chrome” because the Classic Chrome film simulation is supposed to resemble a Kodak aesthetic, and this recipe definitely does. Fujifilm would never call the film simulation Kodak Chrome (even if they had the rights to use the brand name), but that doesn’t prevent me from including the Kodak name in my recipe.

Please, Dad—No More Pictures! – Buckeye, AZ – Fujifilm X70 – “Classic Kodak Chrome”

Most X-Trans II cameras have the Classic Chrome film simulation, but not all; this “Classic Kodak Chrome” Film Simulation Recipe is only compatible with those X-Trans II cameras with Classic Chrome, such as the X100T, X-E2, X-E2S, X-T1, X-T10, X30, X70, and XQ2 . Unfortunately, this recipe is not compatible with the X100S, X20, and XQ1, even though they are X-Trans II. Those with Bayer models with Classic Chrome can also use this recipe, although it will render slightly different on those cameras.

Classic Chrome
Dynamic Range: DR200
Highlight: -1 (Medium-Soft)
Shadow: 0 (Standard)
Color: +1 (Medium-High)
Sharpness: 0 (Standard)
Noise Reduction: -2 (Low)
White Balance: Auto, +2 Red & -2 Blue
ISO: Auto up to ISO 3200

Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs captured on my Fujifilm X70 using this “Classic Kodak Chrome” Film Simulation Recipe:

R2-D2 Junkyard – Buckeye, AZ – Fujifilm X70
Old School Diner – Glendale, AZ – Fujifilm X70
Three Scary Pumpkins – Buckeye, AZ – Fujifilm X70
Big Intersection – Glendale, AZ – Fujifilm X70
In Step – Glendale, AZ – Fujifilm X70
Old Garage – Glendale, AZ – Fujifilm X70
Yellow Building Behind White Fence – Glendale, AZ – Fujifilm X70
Small Neighborhood Flowers – Glendale, AZ – Fujifilm X70
Autumn Window – Glendale, AZ – Fujifilm X70
Doll & Toy Museum – Glendale, AZ – Fujifilm X70
Brick, Tree, Sun – Glendale, AZ – Fujifilm X70
Trees & Glass – Glandale, AZ – Fujifilm X70
Tree Tops & Cyan Sky – Buckeye, AZ – Fujifilm X70
Singular Garden Blossom – Buckeye, AZ – Fujifilm X70
Pink Summer Blossom – Buckeye, AZ – Fujifilm X70


“Classic Kodak Chrome” recipe
Factory default Classic Chrome

Find this Film Simulation Recipe and 250 more on the Fuji X Weekly — Film Recipes App!

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New Fujifilm X-E4 (X-Trans IV) FXW App Patron Early-Access Film Simulation Recipe: Expired ECN-2 100T

Palm Trunk & Arches – Buckeye, AZ – Fujifilm X-E4 – “Expired ECN-2 100T”

The Fuji X Weekly App is free, yet becoming a Fuji X Weekly Patron unlocks the best App experience! One benefit of being a Patron is you get early access to some new Film Simulation Recipes. These Early-Access Recipes will eventually become available free to everyone in time, including this new one. In fact, many Early-Access Recipes have been publicly published on this blog and the App, so now everyone can use them! Patrons help support Fuji X Weekly and, really, without them there would be no App. So I want to give a special “thank you” to all of the Patrons!

Eastman Color Negative II 100T, which was also known as ECN-2 Type 5247/7247, was a 100 ASA Tungsten-balanced motion picture film made by Kodak between 1974 and 1983 (although, apparently, it could still be found and was used into the early 1990’s). A lot of iconic movies used this film for at least some shots, including Star Wars, Back to the Future, Raiders of the Lost Ark, and many more. This Film Simulation Recipe is intended to mimic the aesthetic of this film stock that’s expired and developed in C41 chemistry after having the Remjet layer removed. This recipe isn’t intended to look like the film as it’s seen in the movies, but expired film that’s been developed in C41 chemistry instead of the ECN-2 process.

Truck Tire – Buckeye, AZ – Fujifilm X-E4 – “Expired ECN-2 100T”

This “Expired ECN-2 100T” Patron Early-Access Recipe is compatible with the Fujifilm X-T4, X-S10, X-E4, and X-T30 II cameras. I believe it will also work on the X-H2 and X-H2s cameras, although I have not tried it myself to know for certain. If you are a Fuji X Weekly Patron, it’s available to you right now on the Fuji X Weekly App! If you don’t have the App, download it for free today. A side-note: this is the 250th Film Simulation Recipe in the App!

Example photographs, all camera-made JPEGs captured using this “Expired ECN-2 100T” film simulation recipe on my Fujifilm X-E4:

Saguaro Green – Buckeye, AZ – Fujifilm X-E4
Stop, All Ways – Buckeye, AZ – Fujifilm X-E4
Truck Mirror – Buckeye, AZ – Fujifilm X-E4
Lightning McQueen’s Home – Buckeye, AZ – Fujifilm X-E4
Truck – Buckeye, AZ – Fujifilm X-E4
Texting & Walking – Buckeye, AZ – Fujifilm X-E4
Bougainvillea Over Wall – Buckeye, AZ – Fujifilm X-E4
Backlit Bougainvillea & Lens Flare – Buckeye, AZ – Fujifilm X-E4
Light Pink Blooms – Buckeye, AZ – Fujifilm X-E4
Sunlit Trumpets – Buckeye, AZ – Fujifilm X-E4
Shaded Hummingbird Feeder – Buckeye, AZ – Fujifilm X-E4
Sidewalk Chalk & Red Bucket – Buckeye, AZ – Fujifilm X-E4
Red Soccer Ball – Buckeye, AZ – Fujifilm X-E4
Friendly Skeleton – Buckeye, AZ – Fujifilm X-E4
Kodak Instamatic Camera – Buckeye, AZ – Fujifilm X-E4

Fujifilm X-E4 Film Simulation Recipe: Analog Gold

Wood Shack – Farmington, UT – Fujifilm X-E4 – “Analog Gold”

This Film Simulation Recipe is called Analog Gold because it has a vintage film-like aesthetic with a golden color cast. It produces a warm, somewhat-muted look, and does well in both sunny and overcast conditions. While it’s not modeled after any specific film or process, it does convey an analog quality that’s easy to appreciate. I know that some of you will love this one!

I don’t recall much of the backstory of this recipe. I published it in January as a Patron Early-Access Recipe on the Fuji X Weekly App (which means a new Early-Access Recipe has replaced it, so if you are a Fuji X Weekly App Patron, be sure to look out for that), but I didn’t give a lot of details, and nine months later I just don’t remember. I think it was just some experimentations that I was doing at the time. If you like vintage-analog aesthetics, be sure to give this one a try!

Kaysville Pond in January – Kaysville, UT – Fujifilm X-E4 – “Analog Gold”

This “Analog Gold” Film Simulation Recipe is compatible with the Fujifilm X-T4, X-S10, X-E4, and X-T30 II cameras, but not the X-T3, X-T30, X-Pro3, or X100V cameras. It’s likely also compatible with the X-H2 and X-H2s, but I haven’t tried to know for sure. Those with newer GFX cameras can use it, too, although it will render slightly different.

Eterna Bleach Bypass
Dynamic Range: DR400
Highlight: -2
Shadow: +1.5
Color: +3
Noise Reduction: -4
Sharpening: -2
Clarity: -4
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Off
White Balance: Daylight, +4 Red & -9 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs captured using this “Analog Gold” film simulation recipe on my Fujifilm X-E4:

Sunny Day Suburb – Buckeye, AZ – Fujifilm X-E4
Small Sunlit Tree Leaves – Buckeye, AZ – Fujifilm X-E4
Weather Radar – Farmington, UT – Fujifilm X-E4
Dry Leaves & Red Berries – Kaysville, UT – Fujifilm X-E4
Rusty Fence Post – Farmington, UT – Fujifilm X-E4
Flowing Creek in Grass – Kaysville, UT – Fujifilm X-E4
Frozen Pond – Kaysville, UT – Fujifilm X-E4
Grass & Frozen Pond Water – Kaysville, UT – Fujifilm X-E4
Grass in the Ice – Kaysville, UT – Fujifilm X-E4
Dry Shrub – Kaysville, UT – Fujifilm X-E4
Helicopters Waiting to Fly – Kaysville, UT – Fujifilm X-E4
Statue & Sky – Kaysville, UT – Fujifilm X-E4

Find this Film Simulation Recipe and nearly 250 more on the Fuji X Weekly — Film Recipes App!

Help Fuji X Weekly

Nobody pays me to write the content found on fujixweekly.com. There’s a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!


Fujifilm X-E4 (X-Trans IV) Film Simulation Recipe: September Summer

Peak of Sunlight – Buckeye, AZ – Fujifilm X-E4 – “September Summer”

I get asked frequently to create Film Simulation Recipes that mimic various films, and occasionally the aesthetic of specific photographers. In the case of this recipe, someone wanted me to recreate the look of photographer Brian Chorski. While Brian’s images seem to have a cohesive style at first glance, upon closer inspection one can spot several subtle variations. After much research, I discovered that he primarily shoots film—both 35mm and medium-format—and he prefers Kodak emulsions, especially Portra 160, Portra 400, Portra 800, and Ektar 100. I believe that he uses a warming filter at least some of the time, perhaps most of the time. I think he tends to overexpose (a common color negative film technique), and (obviously) his scanning and post-editing play a role in the final outcome. Also, he shoots primarily in the warm summer months.

I believe that several already existing Film Simulation Recipes at times come close to Brian’s look (some more than others), including Kodak Portra 160, Kodak Portra 400 v2 (this one, too), Kodak Portra 400 Warm, Kodak Portra 800 v2, Kodak Ultramax 400, Kodak Max 800, Kodak Ektar 100, Vintage Vibes, Pacific Blues, Bright Summer, and Bright Kodak. I’m sure there are others, too. Still, some of Brian’s pictures don’t seem to match any of those recipes, so I came up with a new one. This recipe, which I’m calling September Summer, is intended to replicate the aesthetic of some of Brian Chorski’s photographs. It seems best suited for sunny conditions, producing warm images that will remind you of seemingly endless summer days (which are now waning).

Chill Vibes – Buckeye, AZ – Fujifilm X-E4 – “September Summer”

This “September Summer” Film Simulation Recipe is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras, but not the X-T3 and X-T30, unfortunately. I believe it is also fully compatible with the X-H2 and X-H2s, but I have not tried it to know for sure. Those with newer GFX cameras can use it, too, but it will render slightly different. I don’t think this is a recipe that most will use regularly, but I believe some of you will really appreciate it in the right conditions.

Classic Negative
Dynamic Range: DR400
Highlight: -1
Shadow: -1
Color: +1
Noise Reduction: -4
Sharpness: 0
Clarity: -4
Grain Effect: Weak, Small
Color Chrome Effect: Off
Color Chrome Effect Blue: Weak
White Balance: 5500K, +3 Red & -7 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to +1 (typically)

Example photographs, all camera-made JPEGs using this “September Summer” Film Simulation Recipe on a Fujifilm X-E4:

First Day of Fall – Buckeye, AZ – Fujifilm X-E4
Saguaro Among Trees – Buckeye, AZ – Fujifilm X-E4
Dead Agave – Buckeye, AZ – Fujifilm X-E4
Bougainvillea in the Light & Shadow – Buckeye, AZ – Fujifilm X-E4
Trumpets & Wall – Buckeye, AZ – Fujifilm X-E4
Empty Pot – Buckeye, AZ – Fujifilm X-E4
Summer Frog – Buckeye, AZ – Fujifilm X-E4
Intersection – Buckeye, AZ – Fujifilm X-E4
Little Leaves, Little Blooms – Buckeye, AZ – Fujifilm X-E4
Cluster of Bougainvillea – Buckeye, AZ – Fujifilm X-E4
Blossom, Hiding – Buckeye, AZ – Fujifilm X-E4
September Blossom – Buckeye, AZ – Fujifilm X-E4

Find this Film Simulation Recipe and nearly 250 more on the Fuji X Weekly — Film Recipes App!

Help Fuji X Weekly

Nobody pays me to write the content found on fujixweekly.com. There’s a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!


Let’s Not Forget How Awesome Our Cameras Are

I think it’s really easy to get caught up in the hype of advancing camera technology. It’s natural to think that we need the latest and greatest new gear. But lately I’ve been thinking that we should not forget just how awesome our current cameras are. Whatever camera gear you have, it’s pretty freakin’ amazing!

I found it interesting that Rob Morgan prefers the X100F over the X100V. He said, “…although the technical specs of the X100V are ‘better’ it lost the mojo of the earlier models.” In other words, he likes the five-year-old model more than the two-year-old one. What about gear that’s even older than that? Can it still be any good?

Captured yesterday on my X-Pro1 + Xuan 30mm using the Color Negative Film recipe

The Fujifilm X-Pro1 is ten years old now. So is the X-E1. If you are using decade-old camera gear, you are certainly behind the curve, right? Everyone else’s pictures are so much greater than yours, right? Those cameras aren’t capable of capturing worthwhile images, right? Of course, the answer is no to all three questions—your gear is not obsolete, your pictures aren’t inherently inferior, and, yes, your gear is plenty capable as long as you are. Photography has been around for 196 years, but only cameras released in the last 12 months are worth owning, some would say—those cameras that evolved after only 186 years aren’t nearly as good as those that have had the full 196 years to be released. That’s nothing but pure nonsense!

The X-Pro1, the X-E1, and every single other Fujifilm X camera is a capable photographic tool. Is the X-T4 better? Maybe. Is the X-H2 better? Maybe. Is the X-T1 better? There are some who think so. Is the X-H1 better? Many X-H1 owners think so. Does any of it matter? No. What matters is how you use your gear, not what gear you use.

One of my favorite pictures (that has hung on my wall for years) is this image captured on a Fujifilm X-E1 with a 50 year old lens.

The fact is that the X-Pro1 and X-E1 are just as capable today as they were in the year that they were released. Actually, that’s wrong. With Fujifilm’s firmware updates (that they used to be known for), the cameras are better today than they were in 2012. A lot of positive things were said about the cameras back then. A lot of wonderful pictures were captured with them back then. 10 years later and it all still applies, and the cameras can still capture amazing pictures today.

I thought it would be a worthwhile exercise to reread the old X-Pro1 reviews, and quote the positive things that were said about it back then. I think this is a good perspective to have, especially if you’re feeling a little camera envy. The X-Pro1 was a highly desirable model when it was released. I remember drooling over it in the pages of a photography magazine, but I couldn’t afford it back then. I’m very happy to own it now, because it’s still a solid camera, and still worth drooling over, even at the decade mark.

“It’s not just a retro look that distinguishes the Fujifilm X-Pro1, but its cutting-edge hybrid optical viewfinder and emphasis on quality prime lenses. Excellent image quality with very clean detail is the extra surprise inside.” Imaging Resource, 04/18/2012

“The Fujifilm X-Pro1 does almost everything right: it’s a beautiful (if enormous) camera, it takes great pictures and video, and once you take the time to learn its controls and systems it’s as capable a shooter as I’ve tested.” The Verge, 05/22/2012

“The X-Pro1 is certainly right up there with the best APS-C sensor cameras on the market, and some full-frame models too.”Photography Blog, 03/15/2012

“The camera’s images are exceptional, delivering on the claims that it can match up to existing full-frame sensor’s abilities.”What Digital Camera, 03/09/2012

“The image quality is stunning, with excellent, and I really mean excellent pixel level detail, with excellent colour reproduction, great dynamic range, excellent high ISO noise results and excellent JPEG output straight from the camera.”ePhotoZine, 03/12/2012

“This is a high ISO street shooters dream. Yes, I said STREET SHOOTERS DREAM.” Steve Huff, 04/04/2012

“This camera is a wave-breaker. May the other companies take note!”Digital Photography School, 03/30/2012

“With the X-Pro1 Fujifilm has built on the platform provided by the X100, and is beginning to look like a very serious contender at the high end of the camera market.”Digital Photography Review, 06/28/2012

Whatever camera you have, don’t worry about it being “good enough” or “new enough” or anything else. What you do with the gear you have is much more important than the gear you have—the limitation is only oneself. Do the best you can with what you have, and in time you’ll surprise even yourself at what you create. Your camera—whatever it is—is awesome, and we shouldn’t so easily forget that.

10 Film Simulation Recipes For Fall

Road Through the Autumn Trees – Bountiful, UT – Fujifilm X100F – Velvia

Autumn officially arrived yesterday. I didn’t notice because I moved to the Phoenix metropolitan area, and in this part of Arizona it is still summer, as far as the weather and trees are concerned. Besides, this area isn’t known for its fall colors, anyway. But I used to live in Utah, and loved watching the autumn colors descend on the Wasatch, beginning at the mountain peaks in late-summer and working their way to the valley by October. I will miss that this year, for sure.

A common question I’m asked around the Autumn Equinox is which Film Simulation Recipes are best for photographing fall colors. There are many that could work well, much more than merely 10. I think, generally speaking, any recipe that uses Velvia or Astia could be solid options. Classic Chrome and Classic Negative recipes can be good, too. I don’t believe any film simulation is inherently “bad” for fall colors, but obviously some are better than others. I think oftentimes the recipes that are more vibrant will do better, so perhaps look for those. Download the Fuji X Weekly App (if you haven’t already), browse through the sample pictures, and see which recipe stands out he most to you. Or, if you’re brave, use the new Random Recipe selector to choose one for you!

If you are not sure which Film Simulation Recipe to use on your Fujifilm camera and are looking for some ideas, I have suggested 10 below, which I believe will do well for photographing fall colors. Best of luck this autumn season!

Creative Collective 029: Cheap LoFi Pancake For Digital Lomo Photography

Fujifilm X-E4 with Xuan Focus Free 30mm F/10 Body Cap Lens

With film photography, there are more-or-less two groups: those who used rangefinders, SLRs, TLRs, etc., and those who used cheap point-and-shoots and disposable cameras. Generally speaking, pros and hobbyists used SLRs, while novices who didn’t have much interest in photography primary used point-and-shoots (my parents’ and grandparents’ photo albums are full of these pictures). Of course, there are always exceptions, such as the novice who insisted on using their SLR despite not understanding how it worked, or the artist who used cheap gear for artistic effect.

As you probably know, I like to create approximations of classic analog looks on Fujifilm cameras with Film Simulation Recipes. Much of the time, the facsimile aesthetic is based on film shot on SLRs, etc., but occasionally I like to replicate the look of cheaper gear, such as disposable cameras, Holga, pinhole, 126, light leaks, etc.. I do crazy things occasionally—like when I distressed a camera or when I used tiny lenses—so I’m not afraid to try something that’s a bit unconventional. In the case of this article, it’s the Xuan Focus Free 30mm f/10 Body Cap Lens.

Rain, Not Rhein – Buckeye, AZ – Fujifilm X-E4 + Xuan 30mm – “Nostalgia Color

What is the Xuan Focus Free 30mm f/10 Body Cap Lens, you ask? Well, someone took a cheap third-party Fujifilm body cap, drilled a hole in it, and attached (via glue) a recycled 30mm f/10 lens from a Kodak Funsaver disposable camera. They’re selling them for $26 each. You can actually do this yourself without too much trouble, but for such a cheap price (and with free next-day delivery), it made sense to go the easy route.

The reason why it’s called a “focus free” lens is because it’s pre-focused, and you cannot adjust it (nor can the aperture be changed). I don’t think the distance from the lens to the sensor on my Fujifilm X-E4 is exactly the same as the lens to the film on a disposable camera, so the focus point is slightly different. Xuan claims that from roughly 5′ to infinity is in focus, but that’s not my experience. I believe the focus point is set to about 11′, and the depth-of-field is more like 6.5′ to 37′, and 8′ to 15′ seems to be the sharpest zone.

Bougainvillea Day – Buckeye, AZ – Fujifilm X-E4 + Xuan 30mm – “Nostalgia Color”

If you want to shoot with a pancake lens on your Fujifilm X camera, your options are limited. You have options—some excellent options, in fact—but only a handful in total. The Xuan Focus Free 30mm F/10 Body Cap Lens is another pancake choice, but is it good? Is it even worth $26? I used this lens recently on my X-E4, attempting to capture beautiful LoFi pictures—more resembling those found in picture albums, and less like those printing in magazines and hanging on gallery walls. How was my experience? What do I think of the Xuan 30mm lens? Read on to find out!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Xuan 30mm Amazon

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Fujifilm X-H1 (X-Trans III + X-T3 & X-T30) Film Simulation Recipe: Everyday Astia

Urban Palm Leaves – Sun City West, AZ – Fujifilm X-H1 – “Everyday Astia”

Earlier this year I started a new Film Simulation Recipe series with the intention of customizing each film simulation to optimize the aesthetic that Fujifilm intended. In other words, make a nice-looking recipe that is similar to yet better than the stock look of a film simulation. The first one was called Standard Provia and the second was called Improved Velvia. And then I stopped. Life happened. I took a long road trip. Now I’m living in another state (Arizona instead of Utah), and I’m picking this series back up again, taking a look at Astia.

The Astia film simulation doesn’t much resemble real Astia film—it’s actually closer to Provia 100F, but not a particularly close match to that, either. Even so, it’s actually a nice film simulation that is sometimes a “Goldilocks” option: contrasty but not too contrasty, vibrant but not too vibrant, etc.. Still, it’s one of the film simulations that I least use. Why? In my experience, a lot of times it just seems to lack the classic analog feel that I love; perhaps it is technically excellent but lacking soul. So I set out to give it some soul without significantly changing the overall aesthetic.

Partially Green – Sun City West, AZ – Fujifilm X-H1 – “Everyday Astia”

I call this recipe “Everyday Astia” because it is good for everyday photography. It’s great for sunshine and does well in the shade. It’s a good option for portraits. You can use it for street, landscape, or even artificial light photography—it’s highly versatile! This recipe is fully compatible with X-Trans III cameras plus the X-T3 and X-T30. To use it on newer X-Trans IV cameras (plus X-Trans V), set Color Chrome FX Blue to Off, Clarity to 0, and Grain size to Small.

Dynamic Range: DR400
Highlight: +1
Shadow: +1
Color: -1

Color Chrome Effect: N/A (X-Trans III) or Off (X-T3/X-T30)
Sharpness: -1
Noise Reduction: -4
Grain: Weak
White Balance: Auto, -1 Red & -2 Blue
ISO: Auto up to ISO 6400
Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs captured using this “Everyday Astia” Film Simulation Recipe on my Fujifilm X-H1:

Architecture Abstract – Sun City West, AZ – Fujifilm X-H1
Striped Directory – Sun City West, AZ – Fujifilm X-H1
Fading Bloom – Sun City West, AZ – Fujifilm X-H1
Reaching Pink Flowers – Sun City West, AZ – Fujifilm X-H1
Empty Patio Chairs – Sun City West, AZ – Fujifilm X-H1
Welcome Courtyard – Sun City West, AZ – Fujifilm X-H1
Late Summer Leaves – Buckeye, AZ – Fujifilm X-H1
10:30 Moon – Sun City West, AZ – Fujifilm X-H1
Tiny Tower – Sun City West, AZ – Fujifilm X-H1
Palms & Building – Sun City West, AZ – Fujifilm X-H1
Architectural Stripes – Sun City West, AZ – Fujifilm X-H1
Mirror Mirrored – Sun City West, AZ – Fujifilm X-H1
Headlights – Sun City West, AZ – Fujifilm X-H1
Aged to Perfection – Sun City West, AZ – Fujifilm X-H1
Trike Tire – Buckeye, AZ – Fujifilm X-H1
Backlit Joy – Buckeye, AZ – Fujifilm X-H1
Happy Jon – Buckeye, AZ – Fujifilm X-H1
Building Storm Clouds – Buckeye, AZ – Fujifilm X-H1

This “Everyday Astia” recipe compared to “stock” Astia (everything set to factory defaults):

“Everyday Astia” recipe
Astia with everything set to factory defaults

Find this Film Simulation Recipe and nearly 250 more on the Fuji X Weekly — Film Recipes App!

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See, Grab, Snap & Get Back to Rocking Out — An Interview with Bassist (& Photographer) Rob Morgan

Photo by Rob Morgan with Fujifilm X100F while on stage

Rob Morgan is a curious person—that’s actually the title of his acclaimed podcast series—but who is Rob Morgan? I listened to several of his podcasts in preparation for this article (which is the fourth installment of my interview series). There’s a lot of value for the artist, no matter your medium or genre, in those recordings, and I found them helpful well beyond the scope of this interview. Give one a listen, perhaps Becoming Five Stars, You’re Delusional Until You’re Not, Nobody Wants to Listen to Your Music, The Mistake of Avoiding Mistakes, or How to Fake Extreme Talent—you’re sure to be hooked!

Rob Morgan is an internationally touring bass guitar player. He’s a super talented musician that’s often in-demand. He’s a creative director for live shows and world tours. Maybe you’ve even seen him play before in an arena, dive bar, or coffee shop—he’s even performed on The Today Show. Rob’s out on tour right now, so maybe you can catch him live if he’s coming to a city near you.

Aside from the music and podcast, Rob is also a photographer. It started out as a hobby—simply another creative outlet—but has turned into something much more. His photographs have been printed in media globally and he’s regularly commissioned to photograph musicians. He often uses a Fujifilm camera loaded with a Film Simulation Recipe.

Curious yet? I hope so! Keep reading to learn much more about Rob and his photography.

Grand Tetons from Snake River overlook – Photo by Rob Morgan with Fujifilm X100F

FXW: Hi, Rob! You play bass guitar—how did you get started with that? Why the bass?

Rob Morgan: There’s a common trope in music: a band needs a bassist, so they convince a guitar player to pick it up. Me, I’ve always been in love with the electric bass. The moment I got one for Christmas when I was 14, it was game over. I knew that was it for me, and there’s never been a Plan B. 

Pre-Show drinks in the Greenroom with Joel Bowers – Photo by Rob Morgan with Fujifilm X100F

FXW: What are the biggest music projects that you’ve been involved with? What are your most memorable musical moments? And what are you currently doing?

Rob Morgan: I mean, if we’re talking about memorable musical moments… it’s always the weird ones that stick out, no? A drummer (mistakingly) trusting a fart fifteen seconds before going on stage and playing in front of thousands in Beijing, China—our guitar player and I laughed during the entire set, knowing he was going to need a new drum seat after this show.

But opening for Foo Fighters at Fuji Rock Music Festival in Japan a few years back while playing bass with the band Owl City was definitely up there. Getting to have a private moment with Dave Grohl and telling him how his band’s documentary Back and Forth was one of the reasons I didn’t quit music years before while in a dry spell… that felt like a full circle moment.

As for right now, I’m currently sitting on a bus as we drive through Washington on tour with Caitlyn Smith.

Backstage with Caitlyn Smith – Photo by Rob Morgan with Fujifilm X100F

FXW: Let’s switch gears. How did you get started in photography?

Rob Morgan: Growing up, there were these photography kits for kids—it came with a film camera and instructional book—that my mom got me back in the day, but I didn’t really start diving in deep until a few years ago. I was halfway through an Asia tour when I found myself wandering around Tokyo with my friend, guitar tech and stage manager Alex Perkins, who always had a Fuji X camera on him. On a tour that big, you don’t have access to your instruments outside of shows, and through him I realized one of the things I love most about photography: at any given moment, you can enter into the creative process.

Michael Shynes on stage – Photo by Rob Morgan with Fujifilm X100F

FXW: Tell me about your cameras. Why Fujifilm? What do you shoot with now?

Rob Morgan: You can absolutely get a killer synth sound on a laptop, but there’s something about the tactile feeling of twisting a knob to change a sound on an analog synth that I love. While on that tour, I picked up a Fujifilm X100 for the same reasons. The fact that you changed the aperture and shutter speed via actual knobs (instead of touching a screen) reminded me of the cameras I grew up with, and the X100 series is still the closest digital version of a film camera I’ve found—its small size and vintage profile also play a large part in my love for it. 

Artists and musicians (uncomfortably) can sense a large DSLR being pulled out instantly. This thing feels far less invasive and my propensity for zone-focusing and manually dialing in the exposure in advance means I can be extremely fast.

Through the years, I kept advancing through the line, moving to an X100S, X100T, X100F, X100V, and back again to my current camera, an X100F. The reason for going backwards is a pretty unpopular opinion: although the technical specs of the X100V are “better” it lost the mojo of the earlier models. The feel of the metal, the tilting screen, and even the shape all seem clunky to me, and I found myself reaching for my camera less often. 

I love the X100F’s 35mm equivalent prime lens, but I also travel with the TCL and WCL adapters. I feel like I see the world in 35mm, but If I’m taking portraits of an artist, I throw on the 50mm TCL. If I’m bringing my camera in close quarters, on stage, or in the tour bus, I like the 28mm focal length (that the WCL allows me to capture) while in the middle of it all. 

Pre-show shots with Caitlyn Smith – Photo by Rob Morgan with Fujifilm X100F

FXW: What Film Simulation Recipes do you use and why?

Rob Morgan: Whether it’s Daniel Kramer’s photographs of Bob Dylan, the authentic moments backstage captured by Danny Clinch or the iconic photographs of Anton Corbijn… as I started paying attention to the images that moved me, I realized the majority of them were shot on Kodak Tri-X 400 film (often pushed to 3200). As I said, I treat my X100F like one of my film cameras, and, thanks to your “Pushed Tri-X” recipe, I’m able to take it a step further and make it feel like I’ve loaded the camera with a roll of that film. It’s seriously been a game-changer for me! Shooting JPEG+RAW also allows me to not question it and focus on light and composition knowing that if it calls for something else later, I have the option in my back pocket. Sometimes, I’ll switch over to your HP5 recipe to change it up, but 99% of the time I stick with Tri-X.

Danny Burke photoshoot for Klergy – Photo by Rob Morgan with Fujifilm X100F

FXW: How does being color blind affect your photography?

Rob Morgan: It’s tough to say. I’ve always had a propensity for the timelessness of black & white photography despite being red-green color blind. Ted Grant said, “When you photograph people in color, you photograph their clothes. But when you photograph people in black and white, you photograph their souls!” I love that, and I think I’d still be shooting the way I do even if I wasn’t color blind, but it’s definitely cemented my style. Now that I shoot portraits of artists, record labels will often ask for color options, too, so I’ll shoot RAW and use a wallet-sized grey card to adjust the white balance in Lightroom. But normally, they’re bringing me in to shoot because they want my gritty B&W style.

Andrew McMahon and daughter – Photo by Rob Morgan with Fujifilm X100F

FXW: Tell me about your behind-the-scenes photography. What do you try and convey through these pictures?

Rob Morgan: I’m fully aware of how incredibly fortunate I am to get to travel the world playing music. But, once you do anything on a regular basis, it’s easy to start taking the small moments for granted: whiskey cheers in the greenroom before walking on stage, a candid moment on the tour bus, the band goofing off during soundcheck…. Like anyone else diving into photography, I started taking photos of the world around me. As I started sharing them online, and people connected with them, I realized how rare of a vantage point I have. I’m no Linda McCartney, and I’m not married to one of The Beatles, but the candidness and behind-the-scenes trust seen in her photography have always been something that inspires my work. I’m glad artists and fans connect with the photos I’ve taken, but at the end of the day, it’s purely selfish—I want to remember all the tiny details of this wild ride.

Waiting pre-show – Photo by Rob Morgan with Fujifilm X100F

FXW: Tell me more about your interest in street & documentary photography.

Rob Morgan: I adore the documentary photography of Dorothea Lange, and she’s often quoted as saying, “The camera is an instrument that teaches people how to see without a camera.” That’s everything to me. Whether I’m on tour with an artist or traveling Europe with my wife, Sarah—as long as I stick to my rule of NO ‘CHIMPING’ (looking at a photo you just took), photography helps me to see the moment and my surroundings more clearly. The street photography approach of “F/8 and be there” (setting your aperture to f/8 and hyper-focal zone-focusing) has been massively impactful to my approach, whether backstage or wandering a new city. It’s taught me to anticipate a moment and has given me the speed to capture it, especially if I have a bass in my left hand. See a moment, grab the camera, snap the shutter, put it down, and get back to rocking out.

Frankfurt, Germany – Photo by Rob Morgan with Fujifilm X100F

FXW: Thank you so much, Rob, for carving out some time while on tour to do this interview!

Be sure to check out Rob’s website, read his blog, listen to his podcast, watch his videos, and follow him on Instagram!

More of Rob Morgan’s wonderful pictures:

Washington State while on tour – Photo by Rob Morgan using Fujifilm X100F
Long Island Sound – Photo by Rob Morgan with Fujifilm X100F
Oban, Scottland – Photo by Rob Morgan with Fujifilm X100T
In the Greenroom – Photo by Rob Morgan with Fujifilm X100F
Caitlyn Smith – Photo by Rob Morgan with Fujifilm X100F
Caitlyn Smith on stage – Photo by Rob Morgan with Fujifilm X100F
Jasper Nephew doing sound check – Photo by Rob Morgan with Fujifilm X100F
Dan Rodriguez album cover shoot – Photo by Rob Morgan with Fujifilm X100F

The photographs in this article are © Rob Morgan

Why the Fujifilm X70 is Great — 15 Frames on Kodak Portra 160 — An Impromptu Lake Trip

Ocean Kayaks – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”

You should always have a camera with you.

The Fujifilm X70 is so small that it fits into my pants pocket, making it convenient for carrying literally everywhere. When I head out the door, no matter where I’m going, I shove the X70 into my pocket, along with my wallet, keys, and phone. I don’t always use it, but sometimes the opportunity presents itself, and I’m grateful to have a camera with me.

I was recently out running some errands with my wife, Amanda, and the kids. After we finished our tasks, Amanda asked, “Want to go to Lake Pleasant, just to check it out?” I’m always up for an adventure; besides, over 20 years ago, Amanda and I used to go to this lake, and we hadn’t been back since. So I eagerly answered, “Let’s go!”

Old Dock, New Dock – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”

I hadn’t been to Lake Pleasant in a long, long time. The drive out there was vaguely familiar yet a whole lot different. Much had changed. While the body of water is still outside the city—way out in the lonely desert—the city sprawl is inching closer and closer, and the lake has seen quite a bit of development. I’m sure it happened slowly, but, because I hadn’t seen it in so long, it was a bit shocking to me. There weren’t many people there, but I’m sure on a holiday weekend or during the summer heat the place is probably extremely crowded. We didn’t stay long, but because I had a camera with me I was able to capture these 15 pictures.

One of the custom presets programmed into my Fujifilm X70 is the Kodak Portra 160 Film Simulation Recipe. I thought it would do well at this location, so I chose it. This is one of my favorite recipes for X-Trans II cameras, and it didn’t disappoint on this adventure, delivering a Kodak-like color negative film aesthetic. These pictures are unedited, aside from some minor cropping and straightening on some of them, and is how they came out of the camera.

You never know when photographic opportunities will present themselves, so it’s best to always be prepared. I would have been disappointed that I didn’t have a camera if I hadn’t had the X70 in my pocket. Instead, because I did have it, this impromptu trip to the lake yielded some interesting pictures, which will serve as reminders to this quick adventure for years to come.

Kayaker – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Short Rope off a Long Pier – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Water Wench – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Water Watching – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Paqua – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Wench & Docked Boats – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Repair Kit – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Dolly – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Slip Away – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Barrel Cactus Blue – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Pleasant Lake – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Desert Water – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Saguaro Hill – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”

I mentioned at the beginning of this article that I had also put my phone into my pocket, which is an iPhone 11 with the RitchieCam camera app on it. For those who don’t know, I have my very own iPhone camera App, available in the Apple App Store. Even if I had failed to bring a Fujifilm camera, I would still have had my phone. Or, in the case of this particular trip, in addition to the X70, I also had RitchieCam on my iPhone (selecting the Sunny Day filter), and I used both to capture pictures.

Deserted Boats – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Hole View – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Lake Vista – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Scorpion Bay Kayaks – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Orange Dolly – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”

When SOOC Digital Looks Like Film

Evening Charge – Santa Rosa, NM – Fujifilm X-E4 – “Kodak Portra 400 v2

Note: I wrote this article, which I stumbled across today, over two years ago, but for some reason never published it. I replaced many of the original pictures and corrected some words and grammar, but otherwise I kept it the same.

I love film photography, but digital is so much more convenient. The cost of digital photography is paid upfront, while with film there’s a per-frame cost with each exposure, which is just getting more and more expensive. I rarely shoot film anymore, but I like the look of film. The best of both worlds is when I can get a film aesthetic straight out of a digital camera. That might sound pie-in-the-sky or even pretentious; if I like the look of film, why not just shoot film? If I shoot digital, why not just edit like everyone else?

Fujifilm cameras can create something film-like while delivering digital advantages, and that’s incredible! With digital you don’t have to send off your exposures to a lab or have your own lab set up somewhere in your home. You can know immediately if your frame is any good or not—no need to wait hours or days or sometimes longer. And you are not limited to 12, 24, or 36 exposures. There’s a reason why most photographers shoot digital, yet there’s a reason why some still go through the hassle of shooting film. I think Fujifilm is kind of a bridge between the two.

Rainbow in the Woods – Farmington, UT – Fujifilm X-T1 – “Kodak Portra 160

Using software, such as Alien Skin Exposure or any of the many preset filter packs that are available, it’s very easy to turn a RAW file into something that looks analog. I’ve done that for many years, and I appreciate the results. If I can skip the software step and have a finished image straight-out-of-camera, that’s even better. That saves me some serious time! For many people, editing a picture is half the fun, but for me it’s not. I much prefer to not sit at a computer manipulating photographs. That’s just my preference, and it may or may not be yours, and that’s perfectly fine—there’s no right or wrong way, only what works for you. Shooting Fujifilm cameras using recipes to get film-like pictures straight-out-of-camera is what works for me.

I’m amazed at all the different looks that I can get out of my camera using my different Film Simulation Recipes on Fujifilm cameras. Fuji only gives so much control in-camera— they’re constantly providing more customization options with each new generation, but it’s still limited. Despite that, there’s a lot that you can do to create many different looks. It’s possible to mimic various film aesthetics without using any software. Thanks to Fujifilm’s vast experience with film, they’ve been able to infuse into their camera-made-JPEGs an analog soul that’s frankly missing from most digital pictures.

The photographs in this article are all straight-out-of-camera JPEGs that weren’t edited, with the exception of some minor cropping in some circumstances. They’re all from Fujifilm cameras, including an X-E4, X100V, X-T30, X-T20, X-Pro2, X100F and X-T1. In my opinion, in one way or another, they resemble film—an analog look from a digital camera. That’s nothing short of amazing!

10 example pictures, just to illustrate the point:

Classic Mirror – Fort Worth, TX – Fujifilm X-E4 – “Fujicolor Natura 1600
Welcome to Ogden – Ogden, UT – Fujifilm X-T20 – “Kodachrome II
Denny’s Days – Beaver, UT – Fujifilm X-E4 – “Kodachrome 64
Coastal Blooms – San Simeon, CA – Fujifilm X-E4 – “Pacific Blues
Train Crossing – Layton, UT – Fujifilm X100V – “Nostalgia Color
Working – Salt Lake City, UT – Fujifilm X-E4 – “Kodak Vision3 250D
Tail of a Whale – Morro Bay, CA – Fujifilm X100V – “Kodak Tri-X 400
Dark Cloud Over The Dark Mountain – South Weber, UT – Fujifilm X-T30 – “Ilford HP5 Plus 400 Push Process
Leather Gloves – Antelope Island SP, UT – Fujifilm X100F – “Kodak Tri-X Push Process
Twisted Tree – Keystone, SD – Fujifilm X-Pro2 – “Acros

Find these Film Simulation Recipes and nearly 250 more on the Fuji X Weekly — Film Recipes App!

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Should You Buy a Fujifilm X-H2?

You might have noticed that, while seemingly everyone else was eager to share the news of Fujifilm’s latest camera—the X-H2—and give their opinions and praise, I have been quiet about it. Not that I’ve been quiet about the X-H2 (and X-H2s), but I haven’t said a word about it since it was announced last Thursday. I wasn’t planning to say anything about it today, either, but I’ve received a lot of messages asking for my opinion if they should preorder this camera or not. I’m not really sure what I can add to this conversation that’s unique, but I will try. Also, I’m feeling lighthearted, and I hope that somehow comes across in this article—if the words seem serious, I don’t mean them that way at all. Sometimes critical nonverbal queues aren’t conveyed in written text, so keep that in your mind as you read further down. With that said, let’s dive into this!

I definitely don’t like to state that anyone should or shouldn’t buy any specific camera model. That’s a personal decision, and I cannot know if something is “right” for you—only you can determine that. I can offer my two cents, which might not be worth even two pennies, but it’s not for me to decide what you should do. Because so many have asked, I’m going to offer my advice; however, take it with a grain of salt, and if you are really unsure, seek all sorts of opinions and decide which one resonates with you the most.

A lot of people seem to be surprised that Fujifilm didn’t send me an X-H2 to try. While Fujifilm has loaned me a few cameras to try out for a time (namely, an X-T200, X-Pro3, and GFX-50S), I’m definitely not on their short list to send new gear to. I’m not an X-Photographer or Fujifilm Creator or anything like that, and I have no official or formal connection with the company—I’m just a guy who shoots with Fujifilm cameras, creates Film Simulation Recipes, and shares my opinions and experiences on this blog. I think Fujifilm appreciates that I help to bring them a lot of sales, and that I help to foster excitement among their customers, but I also use competitor names (such as “Kodak”) and I’m not afraid to speak critically of them, so they’re not always happy about this website (I know this because they told me so during one of the handful of times that I’ve spoken with someone within the company). Funny (and completely true) story: Ken Rockwell (after he tried The Rockwell recipe) was kind enough to attempt to get Fujifilm to put me on their press list, but apparently his (unofficial) endorsement wasn’t enough because I’m not on that list (I hear about new gear the same way that you do). And don’t even get Fujifilm started on Fujirumors …within Fujifilm, you don’t talk about Bruno and you don’t talk about that rumor website—ever. I do think that Fujifilm should do more to meet the community where they’re at, and not be so standoffish to it just because they didn’t create the community and have no control over it. I don’t think they fully realize the unique position they’re in, and they don’t really know what to do with it. To capitalize on it, they need to embrace it.

A lot of people also seem to be surprised that I didn’t order an X-H2 to make Film Simulation Recipes on. I do hope to make X-Trans V recipes. It’s my understanding from the reports I’ve received that the X-Trans IV recipes (for the X-Pro3 and newer cameras) are 100% compatible with X-Trans V cameras, and the rendering is essentially identical to X-Trans IV. What the X-H2 does have that X-Trans IV cameras don’t is Nostalgic Negative, and I do hope to someday try that new film simulation. The reasons why I didn’t order an X-H2 (or X-H2s) are 1) it’s not in my budget, 2) I don’t think I’d like the shooting experience (big bulky body with PASM), 3) I don’t have any need for 8K, and 4) I find my current gear to be sufficiently quick already with more than enough resolution. It’s just not a camera for me; however, that doesn’t mean it isn’t for you.

I’ve received messages from people who ordered the X-H2s, and some told me that they really love the new camera and it’s the best camera they’ve ever used, and others have told me that they hated it and it is the worst Fujifilm user experience they’ve ever encountered, so they returned it. How can one camera have such strong yet completely opposite reactions? I went down a couple of rabbit holes, and I think I found some commonalities that might help you determine if the X-H2 is a camera you’ll love or hate. Below I have two checklists: one for buying the X-H2 and one against buying the X-H2. Check as many that apply to you in each checklist, and whichever side has the most, that’s the direction to lean. You still have to make a decision yourself on what’s right for you, but if you are stuck, maybe this will help a little.

You SHOULD buy an X-H2 if…

☐ You don’t mind, or maybe even prefer, PASM.
☐ You don’t care if your gear is bulky.
☐ Your first Fujifilm camera was an X-S10.
☐ Your only Fujifilm camera is GFX.
☐ You own a full-frame camera by Canon, Sony, or Nikon.
☐ Your primary photo/video subjects constantly move quickly.
☐ You like to have the latest and greatest technology and gear.
☐ You have a bunch of money saved up and are eager to spend it.
☐ You own a professional production company and want to phase out your Sony gear for Fujifilm.

You should NOT buy an X-H2 if…

☐ You like the tactile classic controls that Fujifilm is known for.
☐ You don’t like bulky gear.
☐ You don’t own an X-S10 or Bayer model.
☐ You don’t own a GFX camera, or if you do it is a GFX50R.
☐ You sold all of your Canikony gear awhile ago.
☐ Your primary photo/video subjects don’t constantly move quickly.
☐ You don’t mind waiting for tech to go on sale or to buy things used sometimes.
☐ You prefer to spend money on experiences rather than gear.
☐ You are simply a photographer.

Definitely take those checklists with a grain of salt. I know that not every statement applies to everyone, or even everyone equally. But, generally speaking, if one side has a lot more boxes marked, then it probably resonates with you, and perhaps provides some clarity if you are not sure what to do. It matters not to me if you do or don’t order the camera; if you do, I have included an affiliate link below, which, if you use, helps me out a little.

In other news, according to Fujirumors, the X-T4, X-E4, and X-T30 II cameras are apparently being discontinued. If you’ve been wanting to buy one, and if you can find it in stock, it might be a good time to put that order in. It also means that the X-T5 and probably X-T50 (I’m making the wild guess now that Fujifilm will skip the X-T40 name, for marketing reasons, and go straight for 50) aren’t that far out—I think X-T5 before the end of the year, and X-T50 first quarter of 2023. I don’t believe an X-E5 is in the works; if it does come, it will more likely be in 2025, closer to the end of the X-Trans V lifecycle, or perhaps never. I think an X-S20 will come shortly after the X-T50, probably less than a year from now. I don’t have any inside information, these are simply guesses.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-H2 Amazon B&H
Fujifilm X-H2s Amazon B&H
Fujifilm X-T4 Amazon B&H
Fujifilm X-E4   Amazon   B&H
Fujifilm X-T30 II Amazon B&H

Interestingly, the Fujifilm X-E3 can still be purchased brand new. Amazon

Trolls are the Worst

Trolls are like hotdogs… the “wurst”

As the owner of a somewhat popular photography blog with millions of page-views annually, it should come as no surprise that I see a lot of internet trolls. I delete a lot of these comments, because their only purpose is to stir up trouble by being purposefully mean-spirited and unreasonable. These comments literally have zero value, and if a value was assigned to such comments, it would be a negative number. The world would be a better place without these people, which is a really sad reality. I mean, what kind of legacy is that? The world is better without you? Who wants to be that person? It would seem like nobody, yet there are so many examples all over the place where that’s exactly the case. If you are a troll, stop what you are doing, and instead spend your time and energy doing something good, something that has a positive effect on those you encounter.

According to Wikipedia, an internet troll is “a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community (such as social media, newsgroup, forum, chat room, online video game, or blog), with the intent of provoking readers into displaying emotional responses, or manipulating others’ perception. This is typically for the troll’s amusement, or to achieve a specific result such as disrupting a rival’s online activities or manipulating a political process. Even so, Internet trolling can also be defined as purposefully causing confusion or harm to other users online, for no reason at all.” Merriam-Webster defines it as “to antagonize others online by deliberately posting inflammatory, irrelevant, or offensive comments or other disruptive content,” and, “to harass, criticize, or antagonize someone especially by provocatively disparaging or mocking public statements, postings, or acts.”

Unfortunately, trolls aren’t going away. This post won’t stop them. All I can do is spare you from them as much as practical. However, what I can tell you is that the number of troll comments has been increasing on this website. Also, sometimes trolls can come across initially as genuine, and, like a wolf in sheep’s clothes, only after a level of trust has been established do they reveal their true colors.

This is more valuable than a troll’s words

What is the best way to deal with trolls?

– Heed the sign: don’t feed the trolls. That simply means don’t take the bait—they’re desperately hoping for your response, so don’t give it to them. Don’t even respond to their comments—ignore them. This is the best strategy.

– Call them out. If you do find yourself in a back-and-forth with a troll, call them out. State in your response that you know they are a troll. Oftentimes, for some reason that I don’t understand, calling a troll a troll is like pouring water on the Wicked Witch of the West. I think this works because they often take the angle of being the superior person, so shedding light on their charade takes away that false position they’re hiding behind.

– Block them. I try to; however, some get through, either because they took the wolf-in-sheep’s-clothes approach, or because I let them so as to prove a point, or because their initial comment was borderline trollish, and I erred on the wrong side. Troll’s comments add no value whatsoever, so blocking these comments is a gain and not a loss.

I searched my image library for “troll” and this image came up because it is a trolley.

Today, a troll left a nasty comment on this blog (I blocked it… it was never published). The person had a unique name, so I wondered what would turn up if I Googled them. As it turns out, this person just goes around saying hateful things across the internet. That’s all they do. Literally, the only online records of this person are troll comments, mostly of the worst kind (and often repeating the same words). Likely the identity they use for these comments isn’t their real name, and perhaps they have many aliases. I took screenshots of these comments, and I was going to include them in this post, but I think it’s counterintuitive to give the person the satisfaction of that, so I’m not going to do it—I’d rather them think that they wasted their time (which they did).

Trolls are internet parasites. They suck the fun and life out of it for no reason other than they get some weird jollies from it. If you are a troll, I implore you: stop being a part of what’s wrong with the world, and instead give your life some much needed meaning by saying words of kindness and encouragement. We could all use more of that—a lot more—and a whole lot less of unnecessary spitefulness.

The Fujifilm community is absolutely wonderful! There are so many kind and helpful people who make it great, and I appreciate all you guys a heck-of-a-lot. My hope for this website has always been for it to be a positive resource for the community, and I hope that you find it to be that way. I try not to let the trolls ruin it (like they do on so many other websites), and if one does, I apologize for their awful behavior. If you have a concern about this, feel free to reach out to me anytime.

Creative Collective 028: How To Save 8 Custom Presets on Fujifilm Cameras (+ No Need To Adjust WB Shift)

Friendly Neighborhood Bougainvillea – Buckeye, AZ – Fujifilm X70 – “Ektachrome 100SW”

For those with Fujifilm X-Trans cameras that are older than the X-Pro3, you cannot save a White Balance Shift within the C1-C7 Custom Presets. This means that you have to remember to adjust the WB Shift whenever you switch Custom Presets, which is inconvenient to say the least. However, I discovered a method (which I’ve shared before) that allows you to switch between your C1-C7 Custom Presets without having to adjust the WB Shift, and most of you can even have eight presets instead of seven!

Those with an X-Pro3 or newer model don’t have to worry about this, but for those with “older” cameras (X-Trans I, X-Trans II, and X-Trans III, plus the X-T3 & X-T30… Bayer models don’t have Custom Presets), this method can dramatically improve the shooting experience. In this article I will explain in a practical way how to do this on your X-Trans camera. This will be a “game-changer” for some of you!

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Using the Vintage Agfacolor Film Simulation Recipe (Plus YOUR Pictures!)

Fujifilm X-E4 + Vintage Agfacolor recipe

In the last episode of SOOCNathalie Boucry and myself finished our discussion of the Vintage Agfacolor Film Simulation Recipe. As you know, while we encourage you to use the recipes that we feature, we also use them ourselves. I hope that you find it to be just as enjoyable of an exercise as we do!

If you missed the last SOOC broadcast when it was live, you can find it below. It’s nearly two hours long, so buckle up!

If you don’t have time to watch the whole thing, I hope that you’ll take a few minutes to check out the viewer-submitted slideshow. These are YOUR pictures! I appreciate everyone who uploaded their photographs captured with the Vintage Agfacolor recipe—your participation is what makes these shows great, and it is much appreciated!

Below is the viewer’s images slideshow:

A couple more of my pictures using the Vintage Agfacolor recipe:

Fujifilm X-E4 + Vintage Agfacolor recipe
Fujifilm X-E4 + Vintage Agfacolor recipe

And with that we close this chapter on Vintage Agfacolor, and begin the next adventure: Kodak Portra 400! This new recipe-of-the-month is unique because it’s not just one recipe, but three. For those with an X-Trans III camera, try this Kodak Portra 400 recipe (click here). For those with an X-T3 or X-T30, use this Kodak Portra 400 recipe (click here). And for those with an X-Pro3 or newer camera, this is your Kodak Portra 400 recipe (click here). Use these recipes, and upload your pictures (click here) to be included in the next SOOC broadcast.

Here are a few of my recent pictures where I used the Kodak Portra 400 recipe:

Fujifilm X-E4 + Kodak Portra 400 recipe
Fujifilm X-E4 + Kodak Portra 400 recipe
Fujifilm X-E4 + Kodak Portra 400 recipe

For those who don’t know, SOOC is a monthly live video series, with each episode focused on a different Film Simulation Recipe. It is a collaboration between Tame Your Fujifilm (Fujifilm X-Photographer Nathalie Boucry) and Fuji X Weekly (Ritchie Roesch). SOOC is a fun and educational experience where we not only talk about Fujifilm camera settings, but also answer your questions and give tips and tricks. Basically, we’re trying to help you master your Fujifilm camera, with a focus on simplifying your photographic workflow.

The next SOOC episode will be live on October 20, so mark your calendars now! We’ll finish our discussion of Kodak Portra 400 and introduce the next recipe-of-the-month: Fujichrome Sensia 100! I hope to see you then!

You can find all these recipes and many, many more in the Fuji X Weekly App.

Fujifilm X70 vs Fujifilm XF10 vs Ricoh GR …in 2022

Fujifilm X70

This post is by popular demand! Ever since I started sharing pictures captured with my new-to-me Fujifilm X70, I’ve been bombarded with requests to compare the camera with the XF10 and the Ricoh GR models. And I fully understand why: there aren’t very many truly pocketable APS-C fixed-lens cameras, yet these are perfect for travel, street, and to just carry everywhere and use literally every day. There’s definitely a draw to them, and I can’t fathom why they’re not even more popular. Every photographer should want one of these, or something like them, but they often stay in a state of obscurity. I find it odd, but that’s the way it is.

We’ll start this off with a comparison of the two Fujifilm models: X70 and XF10. What’s similar and what’s different? Which one is better? Of the two, which should you buy?

At first glance you might think they’re the same camera, because they look very similar, and have nearly identical dimensions. The XF10 is lighter than the X70 because it has more plastic in its construction, and it feels like a cheaper camera (which it is). The lens is optically the same, but the X70 has an aperture ring while the XF10 doesn’t. The X70 also has a tilting rear screen, something not found on the XF10. And then there’s the dial: PASM vs Shutter Knob—regular readers of this blog know already that I don’t prefer PASM (putting it mildly), but maybe you do. The XF10 doesn’t have a hot shoe, or C1-C7 Custom Presets. The X70 has a 16-megapixel X-Trans II sensor, while the XF10 has a 24-megapixel Bayer sensor—I think, as far as image quality goes, they’re pretty similar, and I wouldn’t call one output “better” than the other. The XF10 is newer, released more than two-and-a-half years after the X70.

Fujifilm XF10

There are some things, such as Snapshot, that I like about the XF10, but there are some things, such as a generally sluggish performance, that I don’t. Between the two, it’s clear that the X70, despite being an older model released in 2016, is the more premium option, and it is the camera that I prefer of the two. The X70 is a keeper if you’ve got one; the XF10 is dispensable. With that said, the X70 can be hard to find (those who own them rarely sell them) and are often expensive. The XF10 is much easier to find, but finding a bargain on one can still be a challenge. If you are on a tight budget or don’t have much patience (and don’t mind the limitations of this model), the XF10 is a very good runner-up, but if you want the better option of these two, the X70 is the one to go with. Both models have been long discontinued, so don’t expect to find one brand-new, and if you somehow do, know that it will come with a premium price tag; otherwise, you’ll have to be satisfied with something that isn’t new but is new to you.

How does the X70 (and XF10) compare to the Ricoh GR cameras? I’m most known for my Fujifilm Film Simulation Recipes, but lesser known are my Ricoh GR Recipes; I know a thing or two about both brands. I own a GR and a GR III. The GR II is essentially the same camera as the GR (just minor improvements), so everything that I say about the GR in this discussion will apply to the GR II. The GR IIIx has a different focal-length lens, but is otherwise very similar to the GR III, so what I say about the GR III applies also to the GR IIIx. I hope this makes sense and helps to simplify things a little.

The Ricoh GR models are not as pretty as the Fujifilm models, but what they lack in beauty they make up for in compactness. While the X70 and XF10 are small, the GR cameras are really small, which makes them even easier to carry with you everywhere. The GR III is just a little smaller than the GR I & II. Functionality and feature wise, all of the GR models are more similar to the XF10 than the X70. The rear screens are fixed. There’s a PASM dial. There’s no aperture ring around the lens. The GR cameras aren’t laggy like the XF10, though, plus there’s a hot shoe.

Ricoh GR

Image quality on the GR cameras are similarly good compared to the Fujifilm models. My opinion is that the GR, which was released in 2013 and features a 16-megapixel camera, has the “worst” technical image quality of all of these cameras, but there’s some sort of pixie dust that gives it a special quality—I’m not exactly sure what it is, but there’s an unexpected appealing quality to the images (this applies also to the GR II, released in 2015). The GR III, which has a 24-megapixel sensor and was released in 2019, has superior technical image quality over the GR, but lacks a little of that pixie dust. Is technical image quality more important, or that hard-to-define special quality? Your answer will reveal which GR camera to consider. I personally like the GR III a little more than the GR.

What’s better, though: Fujifilm or Ricoh? That’s a really tough decision. I do like Fujifilm’s JPEGs a little more than Ricoh’s, but they’re both very good; the “color science” and approach to JPEG output is different, so you might prefer one over the other (I personally prefer Fujifilm’s, no surprise, but everyone is different). Between the XF10 and any of the GR models, I would go with Ricoh, but Ricoh isn’t the hands-down winner—the XF10 is nearly as good, but the GR cameras are slightly better, in my opinion. Between the X70 and Ricoh, I give the X70 the edge, because the design and shooting experience is superior. Even though the GR models are noticeably smaller and fit just a little easier into my pockets, I’d choose to take the X70 with me instead, as it’s more fun to shoot with. The GR III is the only model that you can still buy brand-new, so if you don’t want to purchase a used camera, it’s your only option.

The best case scenario is if you can own multiple cameras, because each have their advantages and disadvantages. There are times when each of the models discussed in this article could be the best choice. If you own a Fujifilm camera and a GR camera, that allows you to choose which one you think will work best for you in the situations you anticipate encountering. However, if it can only be one, I recommend the Fujifilm X70 (even though I’ve only owned it for a short time), followed very closely by the GR III, then followed very closely by the GR or GR II (get the GR II if the price is the same), then followed very closely by the XF10. Some might disagree with that ranking, but that’s my opinion. I do hope this article is helpful for those trying to decide which one to get.

None of these cameras are perfect by any means, but they are all perfect for shoving into a pocket and carrying with you everywhere. Can’t afford any of them? Don’t worry, just use your phone—if you have an iPhone, be sure to try my RitchieCam camera app! This can serve a similar purpose, and since you already have your phone on you, it’s not necessary to also carry a camera. While I have a phone with RitchieCam in my pocket, I’ll often have a Fujifilm X70 or Ricoh GR III in a pocket, too.

Fujifilm X70

Monochrome Red” recipe
Kodak Color Negative” recipe
Kodak Color Negative” recipe

Fujifilm XF10

Velvia” recipe
Classic Chrome” recipe
Monochrome” Recipe

Ricoh GR

Monochrome Negative” recipe
Negative Film” recipe
Color Chrome” recipe

Ricoh GR III

Americana Color” recipe
Vibrant Analog” recipe
Analog Film” recipe


Instant Color 3” filter
Faded Film” filter
MetroColor” filter

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Ricoh GR III Amazon B&H
Ricoh GR IIIx Amazon B&H

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Fujifilm X70 (X-Trans II) Film Simulation Recipe: Fujichrome Slide

Dying Garden Rose – Buckeye, AZ – Fujifilm X70 – “Fujichrome Slide”

Sometimes you can get interesting results when you change the film simulation that a Film Simulation Recipe calls for. In this case, the recipe was Monochrome Red, which calls for Monochrome+R, and the film simulation that I used instead was Provia. I actually don’t like the Provia film simulation as much as most of the others, I think because it doesn’t much resemble Provia film; however, I do like how this recipe renders images, so perhaps I’ve been a little too critical of the “standard” film simulation.

This recipe doesn’t match Fujichrome Provia 100F film, but it is much closer to the film than just using default Provia. If you are looking for an X-Trans II recipe that’s in the neighborhood of Fujichrome Provia 100F, and don’t mind that it’s not exactly right, this one’s for you! It has a good deal of contrast (but not too much), and has vibrant colors (but not too vibrant)—definitely a (non-Velvia) Fujifilm color reversal film vibe. If you like this recipe, you should also consider trying Provia Negative.

Fisherboy – Litchfield Park, AZ – Fujifilm X70 – “Fujichrome Slide”

This “Fujichrome Slide” Film Simulation Recipe is compatible with all X-Trans II cameras. Those with X-Trans I or Bayer models can use it, too; however, it will render slightly differently—I tried it on my X-Pro1 and the results were good; similar but not identical to my X70.

Dynamic Range: DR400
Highlight: -1 (Medium-Soft)
Shadow: +2 (Hard)

Color: +2 (High)
Sharpness: +1 (Medium-Hard)
Noise Reduction: -2 (Low)
White Balance: Fluorescent 1, -4 Red & +7 Blue
ISO: Auto up to ISO 3200

Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs captured on my Fujifilm X70 using this “Fujichrome Slide” Film Simulation Recipe:

Beyond Orange – Goodyear, AZ – Fujifilm X70
Three Beams & Palm – Litchfield Park, AZ – Fujifilm X70
Palm Bush – Goodyear, AZ – Fujifilm X70
Shriveling Bloom – Buckeye, AZ – Fujifilm X70
Trumpet Vine – Buckeye, AZ – Fujifilm X70
A Yellow Trumpet Blossom – Buckeye, AZ – Fujifilm X70
Moth Wall – Buckeye, AZ – Fujifilm X70
Rose Palm Evening – Litchfield Park, AZ – Fujifilm X70
Fisher Jon – Litchfield Park, AZ – Fujifilm X70
Tree & Home Reflection – Litchfield Park, AZ – Fujifilm X70
Little Boat in the Little Lake – Litchfield Park, AZ – Fujifilm X70
Suburban Lake Reflection – Litchfield Park, AZ – Fujifilm X70

Find this Film Simulation Recipe and nearly 250 more on the Fuji X Weekly — Film Recipes App!

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Fujifilm Needs to Drop Everything and Make an X80

Fujifilm X70 — Captured with a Fujifilm X100V + Kodak Tri-X 400 recipe.

Fujifilm needs to drop whatever they’re currently doing, and make an X80. This should be priority number one!

Not that I think they’re going to do this—I really don’t think they will—but they absolutely should. They should do it right, and they should do it right now.

Fujifilm introduced the X70 in January 2016 and discontinued it in December of that same year. You might think that the camera was a flop, but it wasn’t. Unfortunately, to Fujifilm’s surprise, shortly after the camera launched, Sony suddenly discontinued the 16-megapixel APS-C sensor that the X70 used, and Fujifilm had no choice but to fully move on to X-Trans III as quickly as possible. The X70 was a casualty of that situation. No successor was ever made, supposedly because heat dispersion was an issue with the X-Trans III sensors. Even though the camera is six years old now, people love their X70 camera—you don’t see very many for sale, and when you do it’s usually for a similar price to, or even higher than, the original MSRP.

Even though the camera is an old model, photographers are still enjoying their X70. Omar Gonzalez said that he loves the X70, and it’s his favorite fun pocketable camera. Reggie Ballesteros called it his favorite pocket cam. Samuel Streetlife called it an amazing camera for street photography and it’s sad that Fuji didn’t continue this line. People love the X70 because it is basically a smaller and more wide-angle X100T, but without a viewfinder; the viewfinder is a make-or-break for some, but other people don’t mind its absence at all.

So what would an X80 look like? What features should it have?

Fujifilm should try, as best as practical, to keep it the same size and shape as the X70. It should have the same 18.5mm (28mm full-frame-equivalent) lens. The rear screen can stay the same. I’m sure that Fujifilm would replace the d-pad with a joystick… I’d like to see both, but it will be a joystick and not a d-pad (and not both). Fujifilm should include the shutter/ISO knob of the X100V. Swap the command switch thing for a command wheel. Otherwise, don’t change a thing. The X70 is a cult classic because Fujifilm did so much “right” with it. Don’t overcomplicate it; don’t “fix” what’s already good.

Fujifilm X70 — Captured with a Fujifilm X100VGAF 500 recipe

The electronic viewfinder will be the controversy. The X70 doesn’t have one, and I personally don’t think it’s a requirement for the X80, but some people will have a strong opinion that, in 2022 (or 2023), it is a requirement. Perhaps Fujifilm should consider a pop-up viewfinder (right underneath where the X70 says “X70”) similar to the Sony RX100 III, or (my preferred option) a shoe-mount viewfinder that’s an optional accessory.

Obviously on the inside it needs to have a new sensor and processor. X-Trans IV? X-Trans V? Something else? Heat dispersion is obviously the biggest obstacle. The Fujifilm X100V can run hot, and it has a larger body, so it’s possible that the X-Trans IV sensor, despite being “cooler” than X-Trans III, is still too hot. Is the 26mp stacked X-Trans V sensor cooler? I know it’s quicker, but instead of quickness, can it be utilized for its coolness? How about the 40mp non-stacked? I personally would prefer it to not have a Bayer sensor, but if it did, it needs to have Acros and Classic Negative and Clarity and all that, which hasn’t been included on any Bayer model. I don’t know what sensor it would need to be or what Fujifilm needs to do to make it work, but I’m sure it’s possible, and they should do what it takes to figure it out.

How much would an X80 cost? The X70 had an MSRP of only $700, which seems like a steal of a deal! I think the X80 could have an MSRP of around $1,000 and people would buy it. Go much higher than that and people will start expecting more premium features (like weather sealing), but even at $1,200 I’d preorder it. Look, a Fujifilm X-E4 with the 18mm pancake, which is still noticeably larger than the X70 yet the closest you can get to it with Fujifilm’s current lineup, will run you $1,450, so it shouldn’t seem unreasonable to pay significantly more for the X80 than the X70. Heck, some people will pay a grand for a used X70!

If Fujifilm made an X80, that would be epic. It’s my number two “wow” camera that Fujifilm should make. However, I believe that Fujifilm believes that the market for such a camera came-and-went, and current camera buyers aren’t as interested in such a model; however, the feedback that I have received suggests that there would be a heck-of-a-lot of excitement for an X80 if Fujifilm ever did make one. I hope they do.

It’s your turn! What features should a Fujifilm X80 have? Which sensor? Would you buy one if they made one? Let me know your thoughts in the comments! While I think most likely Fujifilm will never read this, there is a chance that they might—if they do, make sure your voice has been heard.