RitchieCam Update!

B&W Fade Filter — XPan 65:24 Aspect Ratio

I just released RitchieCam update 1.2.0! If you have RitchieCam on your iPhone and it didn’t update automatically, be sure to manually do it right now. If you have an iPhone but don’t have RitchieCam, go to the Apple App Store and download it today!

For those who don’t know, RitchieCam is an easy-to-use streamlined camera app intended to bring one-step photography to the iPhone. There are 18 analog-inspired filters so that you don’t have to edit your mobile pictures if you don’t want to. It is intended to be simple enough to be useful for anyone and everyone with an iPhone, and robust enough that even seasoned photographers should find it satisfying. Visit RitchieCam.com to learn more. Also, be sure to follow RitchieCam on Instagram!

What’s new in this update? There are three new features: drag to switch filters, 65:24 aspect ratio, and straight-down level indicator. Each one of these is discussed in detail below. There are also several small improvements and refinements, which will mostly go unnoticed—the most obvious is the enlarged EV +/- switch, hopefully improving its ease of use. Many other features and improvements are in the works, but it takes time to bring them to fruition, so be patient if this update doesn’t include what you were hoping it would—for certain, many great things are coming down the road.

Let’s take a look at the three new features!

Drag to Switch Filters

There’s a new way to select your desired RitchieCam filter even faster—simply drag your finger across the viewfinder! If you are a RitchieCam Patron, far-left is Standard Color, far-right is Dramatic B&W, and the 16 other filters are in-between; otherwise, left is Standard Color, middle is Analog Color, and right is B&W Negative. This is a quick and fun way to get to whichever filter you want to use, or to see which filter might be the best fit for the scene.

The video above is a screen-recording I made using this new feature. Just picture a finger dragging across the screen, left-to-right. I was trying to be slow and smooth, but this is a snappy function, so it is as quick as you are—you are in control of how fast or slowly you swipe through the filter options.

Drag-to-switch is a new way to find and select filters, but the previous methods still work as they always have. I think a lot of you will prefer this new method, but it is completely optional, so nothing changes for you if you like your current process; however, if you ever wished that there was a quicker way to switch filters, now there is!

65:24 XPan Aspect Ratio

Analog Color Filter — XPan 65:24 Aspect Ratio

The 65:24 aspect ratio was made popular by XPan cameras, a joint venture between Fujifilm and Hasselblad. I received a lot of requests for this aspect ratio, so I am happy to announce that it is now an option on RitchieCam! You can capture panoramic pictures straight from RitchieCam, no cropping required.

Currently there are six aspect ratios to choose from: 4:3/3:4, 5:4/4:5, 1:1, 3:2/2:3, 16:9/9:16, & 65:24/24:65. The panoramic 65:24 ratio can be challenging to use, but also highly rewarding, producing cinematic feelings that are only possible by going wide—give the XPan ratio a try today!

Dramatic B&W Filter — Xpan 65:24 Aspect Ratio

Level Indicator for Straight-Down Photography

If you ever do product photography that requires you to shoot straight down, it can be difficult to get the camera level. I’m always off by a little, tilted slightly one way or another. But RitchieCam is here to help!

Now, when the phone is flat (parallel to the ground), the gyroscope activates a white and yellow plus that, when aligned (indicated by the yellow plus as the only one visible), lets you know that the phone is level, not tilted in any direction. This feature is always on, so anytime the phone is flat when using RitchieCam, the pluses will appear. Some of you might not ever use this, but for some of you this is a really big deal.

Level
Tilted

Introducing RitchieCam!

Surprise! I just released an iPhone camera app. I call it RitchieCam, and it’s available in the App Store right now for free!

What is RitchieCam? It’s an easy-to-use streamlined camera intended to bring one-step photography to the iPhone. You’ll find 17 analog-inspired filters so that you don’t have to edit your mobile pictures if you don’t want to. I think you will appreciate the app, yet it is intended for anyone and everyone with an iPhone, and not just photographers. You can read all about it at ritchiecam.com.

This is a project I’ve been secretly working on for nearly a year. While I always thought it would be difficult and complicated, I had no idea just how much so! I’m extremely happy with how it turned out, yet I hope that this is just the beginning, as there are several new features and improvements already in the works, and even more on my wish-list. I’m very proud of RitchieCam, and I hope that you find it fun and useful. I personally have enjoyed using it over the last several weeks, including on a road trip to Moab, Utah.

RitchieCam is free! Or, really, it’s a “freemium” app, and for $9.99 (USD +Tax annually) you can unlock all of the filters and features.

Some pictures I captured with RitchieCam on that Moab road trip:

Standard Film
Faded Film
Instant Color 3
Analog Gold
Night Negative