Merry Christmas from Fuji X Weekly!!

Merry Christmas to you and your family! I hope that you are surrounded by love this holiday, and you create many warm memories …and photographs.

2024 has been an incredible year! It seems a bit surreal. I’ve told the story before, so forgive me for repeating it.

I started Fuji X Weekly in 2017, with the intention of writing one (or more) articles per week. Initially it was a journal or long-term review of the X100F, but it evolved into all things Fujifilm, with an emphasis on JPEG camera settings (Film Simulation Recipes). The website grew organically. In the early days I did literally nothing to promote it—people came by word of mouth, or they stumbled on it via Google. I’m always amazed how people found Fuji X Weekly back then.

Lightning Strikes Antelope Island – Fujifilm X100F – A photo from Day One of Fuji X Weekly

Four years ago I released the Fuji X Weekly App, and that’s when things really began to take off. Fujirumors reported on it, as did PetaPixel, and others. Ken Rockwell mentioned me in an article; Andrew Goodcamera, Leigh & Raymond Photography, Serr, and Omar Gonzalez shared videos about Fuji X Weekly Recipes. Each year since has seen substantial growth. I did very little promotion (I’m really bad at that, apparently), it was still largely organic growth.

Eventually this website (and apps) became a full-time job, and I was faced with a decision: quit my day-job, or quit Fuji X Weekly. I could no longer do both. Even though I was not earning enough at that time to support my family with Fuji X Weekly profits, after much consideration and prayers, I took a leap of faith, and put in a two-week notice with my employer, leaving my job just before the holiday season, which was quite scary. That was three years ago.

I got a surprise phone call from Fujifilm back in January. They said that they wanted to work with me in 2024, but they didn’t yet know what that would mean exactly. I was super excited, but since people say all sorts of things, I didn’t count on it. I told my wife, “If it happens it happens, and if it doesn’t, that’s ok.”

NAB Photowalk Group 3 – New York City, NY – Fujifilm X100VI – Nostalgic Americana

But very quickly things began to happen. First, they asked me to be a part of a film simulation project, which resulted in this webpage. Then they sent me a preproduction Fujifilm X-T50 to try prior to its announcement. I was invited to a Creator’s Retreat in the Catskill Mountains with a number of incredibly talented photographers and videographers, followed by a release event for the X-T50 on a rooftop in Manhattan. Fujifilm then asked me if I’d like to co-lead a series of photowalks over the summer, in Denver, San Diego, Nashville, and Philadelphia. They also asked me to co-lead two photowalks for their Create With Us event in Austin, and three at The NAB Show in New York. That was followed by a couple more photowalks: Ann Arbor, and back to Philadelphia. If someone had told me a year ago that all those things would happen in 2024, I would not have believed them.

I’m extremely grateful and honored that Fujifilm reached out to me, and brought me along for an incredible ride. Fuji X Weekly has been an amazing journey from the beginning, but 2024 was the best year yet. I’ve met hundred and hundreds of wonderful people (some of you reading this), and worked with unbelievably talented creators. Also, in October I launched a protective case for Fujifilm X100-series cameras in collaboration with Evergreen Cases. I don’t yet know what 2025 will bring—it could be even greater than 2024—but for right now, I’m appreciative for where I’m at on this journey. The view is good from right here, right now.

Thank you for being a part of all this! It’s because of you—the greatest community in all of photography—that any of these amazing things happened. You all are why Fuji X Weekly continues to exist. It’s truly an honor to be helpful in some way to your photography. I hope that you are having a very merry Christmas right now!

Black Friday: 20% Off Evergreen + Fuji X Weekly Protective Case for Fujifilm X100VI / X100V / X100F

Today, Evergreen Cases is having a Black Friday sale, and everything site-wide is 20% off, including the Evergreen + Fuji X Weekly Protective Case for Fujifilm X100-series cameras. This discount won’t last long, so if you’ve been considering getting this case (or anything else that Evergreen caries, such as the 28″ Short Strap), this is a good opportunity. You must order directly through their website—and not Amazon or anyplace else that carries their products—in order to get 20% off.

See also:
Introducing the Evergreen + Fuji X Weekly Protective Case for Fujifilm X100VI / X100V / X100F
Evergreen + Fuji X Weekly Protective Case for Fujifilm X100VI / X100V / X100F — Update 1

Evergreen + Fuji X Weekly Protective Case for Fujifilm X100VI / X100V / X100F — Update 1: I Need Your Help!

When I introduced the Evergreen + Fuji X Weekly Protective Case for Fujifilm X100-series cameras four weeks ago, I mentioned that there isn’t enough free space for a neck strap to fit into it. Many wrist straps fit, but there’s not enough space inside the case for a neck strap. An alternative that I suggested was to use a quick-release strap (and store the strap elsewhere), which would certainly work, but it may or may not be a good solution for you. Well, I’m very happy to report that the Evergreen 28″ Short Strap will, in fact, fit inside the case!

I was a little worried that this neck strap would be a bit too short, but it wasn’t (at least not for me). It’s made from genuine leather, with a soft microfiber suede back for comfort. Evergreen calls the design minimalist vintage-modern; I’m not sure what that means, but it is stylish, and matches the X100VI aesthetic quite well. So if you are looking for a neck strap that will also fit into the Evergreen + Fuji X Weekly Protective Case, the Evergreen 28″ Short Strap is an excellent option—and it’s only $30. This is what I’m currently using on my Fujifilm X100VI (for about two weeks now), and I’m very happy with it.

If you own a Fujifilm X100-series camera—such as the X100VI, X100V, or X100F—and you want to protect it when you travel or are on some amazing adventure somewhere, this case will do it. The Evergreen + Fuji X Weekly Protective Case is waterproof, shock-resistant, and tough. You don’t have to worry about your camera getting damaged. And it’s only $50.

Also, I’m excited to announce that the Evergreen + Fuji X Weekly Protective Case for Fujifilm X100-series cameras is now available at B&H. Yeah, that camera store. This is a really big deal! So currently it’s available for purchase from Amazon, B&H, and directly from Evergreen Cases.

One more thing: I need your help! Evergreen and I would like to make another case, this time a larger one for an interchangeable-lens model. If you have a couple moments, please answer the two questions below. It will help me out immensely. Thank you so much!

Evergreen 35mm Film Canister Case

I used to shoot a lot of film. When I finally discovered the joy of Fujifilm cameras, with their incredible JPEG output, I practically stopped using analog cameras—not entirely, mind you, but almost. It was 25 years ago this upcoming fall (I cannot believe I’m that old…) that I began shooting film, yet I never once figured out a good storage system for my film canisters.

At the pinnacle of my analog adventures, you’d find a half-dozen or so unused film canisters in the refrigerator, another handful in the fridge exposed and waiting development, and another handful stuffed into various pockets of my camera bag, waiting for their chance in the camera. I wasn’t nearly prolific enough to have hundreds of rolls of film in the refrigerator or freezer, but I was a regular at my local lab, buying more film once every week or two. Despite all of the film coming and going for years, not once did I ever have a good system for it. My wife once complained about all of the film in the fridge because it was in the way of the food.

The good folks at Evergreen Cases, who happen to be big fans of Fujifilm cameras and Film Simulation Recipes, sent me a Seahorse X Waterproof 35mm Film Canister Case (with the Fuji X Weekly logo printed on it!). Where was this 25 years ago? If I had had two of these cases, my film could have been a lot more organized. I would have had one case for the refrigerator, where film-in-waiting (either to be exposed or developed) would be stored, and a case in my bag, for the film waiting for its turn in the camera. Now that I shoot a lot less film, one case is enough for me. Film is extremely expensive nowadays, so I’m glad that I use Fujifilm cameras for the vast majority of my photography.

This article doesn’t have much to do with the usual topics of this website, so—to bring it back home real quick—let me tell you a little about the two photographs above, which (admittedly) are nothing special. I used my Fujifilm X-T5 with the Kodak Portra 400 v2 Film Simulation Recipe to capture them. With Fujifilm cameras and recipes, I’m able to quickly and easily snap pictures that are ready to share—whether on social media or this website or with friends and family—the moment that they’re captured. No waiting for the lab. No sitting in front of a computer fiddling with files. Eliminating that second step is revolutionary—at least that’s what Ansel Adams said.