Fujifilm GFX 4:3 Aspect Ratio

Shot with the 4:3 aspect ratio

The native aspect ratio of Fujifilm GFX cameras is 4:3. An aspect ratio is simply a mathematical expression of the shape of a sensor, film, picture, or screen. I’ve mostly shot with the 3:2 aspect ratio, which is the shape of 35mm film and many digital camera sensors, including Fujifilm X cameras, so the native GFX ratio isn’t something I’m used to.

The 4:3 aspect ratio has been around for a long time, and was the original shape of motion picture film beginning in the 1890’s. It would later become the standard shape of television screens and computer monitors for many decades, and today is the aspect ratio of most tablets, such as the iPad. It’s also the standard aspect ratio of Micro-Four-Thirds and digital medium-format cameras, and most old digicams and cellphone cameras use this ratio. 120 medium-format film can be (but isn’t always) shot in this aspect ratio, too.

While 4:3 is more square-like than 3:2, it is still a rectangle, yet I find it more challenging to compose within its shape. I personally like 3:2 and I’m quite comfortable with it. I even prefer to shoot 1:1 square instead of 4:3. The GFX aspect ratio just isn’t natural to me. It doesn’t seem like this should be a big deal, but for some reason it is for me. Over the last year I’ve challenged myself to use 4:3 more, so that I can be better at it.

Shot on an iPhone using my RitchieCam App in the 4:3 aspect ratio

Mainly I’ve used the 4:3 aspect ratio on my iPhone, which is the native shape of most cellphone cameras. My RitchieCam iPhone camera app does have many other ratios to choose from, and I don’t always use 4:3, but I’ve forced myself to use it more than ever before. This has certainly helped me not only refine my compositions within that shape, but become more accustomed to using it and seeing it. It has been becoming a bit more normalized for me. If you’ve used this ratio for years, that might seem like an odd statement, but I haven’t used it much ever (especially when compared to 3:2), so it has been outside of my comfort zone.

Fujifilm should add 4:3 as an aspect ratio choice on their X-series cameras. The current options are 3:2, 1:1, and 16:9. Why not add 4:3, 5:4, and 65:24? It doesn’t seem like it would take much programming effort to do so. Instead, if you want 4:3, you have to shoot GFX.

What about that top picture? What about the five pictures below? Which camera did I use for those to get a 4:3 aspect ratio? I didn’t crop them. They’re straight out of a Fujifilm camera—captured over the last two days and completely unedited—and they are all 4:3. Did I just buy a GFX camera, and, if so, which one? You’ll have to keep scrolling down to find out!

I did not buy a GFX camera, which you probably already guessed based on the photographs’ image quality. While I would certainly love to own one, it’s just not something that it’s in my budget. If Fujifilm ever wanted to give me one, I’d certainly accept the offer, but I’m definitely not holding my breath on that one!

So which Fujifilm camera did I shoot those images with? It couldn’t have been an X-series, right? Actually, the 2/3″ sensor X cameras—X10, X20, X30, XQ1, XQ2—do shoot naively in the 4:3 aspect ratio. But it wasn’t any of those models. And it wasn’t GFX. So what was it?

I used a lowly Fujifilm AX350 point-and-shoot digicam. This camera was number one in my The 5 Worst Fujifilm Cameras That You Should Never Own list, which was a tongue-in-cheek look at Fujifilm’s lesser appreciated models. Of course, any camera is “good enough” in the hands of a skilled photographer, including the AX350.

Interestingly, these old pocket point-and-shoot digicams are all the rage right now, particularly among Gen-Z. Why? There is a nostalgic aesthetic to their image quality. If you existed between 2000 and 2012, there’s a good chance that some of your most important or favorite life moments were captured on one of those cameras. These types of cameras were around before 2000, but film was still king by far. These types of cameras existed well after 2012, too, but more and more they were replaced by cellphones. If you were young between 2000 and 2012, you’re childhood memories are in part viewed through the aesthetic of cheap point-and-shoot digicams, so it makes sense that there would be some nostalgic feelings about it.

You can pick up these old digicams for next to nothing. If you don’t have one sitting in an old box or drawer somewhere, they commonly show up at thrift stores or yard sales for just a few dollars. I got mine from Goodwill about three-and-a-half years ago. It was in a box of various film and digital models, which I paid $40 for. I sold the two film cameras on eBay, and that paid for the lot. There were two kids cameras, which I kept—my youngest two children still play with them. There were two other point-and-shoot digital cameras that didn’t work, so they got tossed in the trash. The AX350 is the only thing that I kept for myself. I don’t use it often at all, but it’s fun to dust off every once in awhile. Although simple to operate, it’s a challenge to get quality results, so I find it to be a good photographic exercise.

My New Fujifilm Camera

I bought a new camera. By “new” I mean new-to-me, as it was in fact a used camera. It’s a few years old, but in decent shape, and functions well. I’m not going to disclose the model just yet, as I’m going to let it be a surprise a little further down this article. I will give you some clues: this is a 16-megapixel fixed-lens Fujifilm camera. Any guesses?

Let’s take a look at some straight-out-of-camera JPEGs from this camera, and then I will reveal what it is.

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Red Trike – South Weber, UT

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Leaves By The Shed – South Weber, UT

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Flower Jungle – South Weber, UT

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Green Summer Leaf – South Weber, UT

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Dead Rose – South Weber, UT

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Factory Authorized Service – Ogden, UT

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Mary Wants You To Buy Some Books – Ogden, UT

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Suburban Fence Monochrome – South Weber, UT

What camera do you think captured these pictures?

My new 16-megapixel fixed-lens Fujifilm camera is…

…an AX350. You’re likely saying to yourself right now, “An AX what?!” The Fujifilm AX350 is an eight-year-old low-budget pocket point-and-shoot zoom camera. It came out around the same time as the original X100. It has a tiny sensor, and really is a point-and-shoot with very few manual controls. It has three film simulations: Standard, which reminds me more of Astia than Provia, Chrome, which is a lot like Classic Chrome but predates it by a few years, and B&W. Changing the film simulation is pretty much all you can do on this camera, besides zooming in and out and activating macro mode.

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I was surprised by the image quality. When the ISO is low (ISO 200 and lower, roughly), and just as long as the highlights aren’t too bright, it produces very lovely pictures. The lens seems to perform worst when at the widest or most telephoto ends, but it does well when in-between. It has a narrow window, but when things line up correctly, this camera creates pictures that you’d never guess came from an eight-year-old low-budget point-and-shoot. On the flip side, when things don’t line up, the pictures are just as you’d expect them to be.

A couple of weeks ago I purchased a box of assorted film and digital cameras for under $40. I had no idea if any of it worked, but I thought it was worth the risk. This Fujifilm AX350 was among the cameras in the box. I tried it out just to see if it worked, and I was shocked when I reviewed the pictures! I’m glad that I didn’t pay a whole lot of money for this camera, but I think I might keep it around for a little while, as it seems to have a purpose, and can potentially fulfill a tiny niche role in my bag. I wouldn’t go out looking for one of these cameras to buy, but if someone is trying to give you one, maybe accept the offer. It is a capable photographic tool, even if just barely, in the hands of a skilled photographer.