Fujifilm X-T30 II | FUJI X WEEKLY

Why the Upcoming Fujifilm X-T30 III is Genius, and makes the X-T30 legendary

Fujifilm is about to announce the X-T30 III, the true successor to the X-T30 II. A lot of people assumed that the Fujifilm X-T50 was the X-T30 II’s successor, but it wasn’t—if you a Fuji X Weekly regular, you’ve known that for about a year-and-a-half now. Tomorrow at 10:00 PM Pacific Time, Fujifilm will unveil the new camera.

I don’t have any inside information, but I expect that the Fujifilm X-T30 III will be 95% the same as the X-T30 II, which was 98% the same as the X-T30. Fujifilm announced the original X-T30 in February of 2019. I remember it well because I preordered it, and later created many Film Simulation Recipes with that camera. The X-T30 II, which was basically a firmware update with a few minor changes, came in October of 2021. The ability to save WB Shift with each C1-C7 Custom Settings preset, as well as Classic Negative and other JPEG tools like Clarity, are the major improvements found on the Mark II version. Now, four years later, Fujifilm is about to release the latest iteration.

From all accounts, the X-T30 III will be the same as the X-T30 II, except with X-Processor 5 (which includes Nostalgic Neg. and Reala Ace), a Film Dial like what’s on the X-T50 and X-M5, and a Drive Button instead of a Drive Dial. Aside from that, it will be pretty much the same thing as the X-T30 II. I don’t expect any major changes. Overall, it will be a mild refresh.

Why, then, do I think this camera is genius? Because Fujifilm will quietly sell a whole lot of these. It’s not going to go viral like the X100VI. It’s not going to make major headlines. It’s not going to be a hot topic on Reddit or Facebook groups. But Fujifilm will sell a bunch of X-T30 III cameras, more than most other models offered by the brand.

Just four days ago, New York Magazine published in The Strategist section This Fujifilm Camera Gives Me Film Photos Without the Processing by Katherine Gillespie. It’s essentially a review of the Fujifilm X-T30 II. In that article, Katherine states, “Even just using the cheapest 15-45mm kit lens, the camera creates beautiful JPEG photos that require little to no editing to make the colors pop and can be wirelessly transferred to my phone via Fujifilm’s XApp. For me, this is a big sell. While some people seem to enjoy playing around with presets on Lightroom, as a procrastinator who also sort of hates computers, I can’t think of anything worse than shooting in RAW then having to go through and edit hundreds of photos after every social event or vacation. Especially as doing so would also require purchasing a pricey Adobe subscription.”

The article included a small and subtle shoutout to Fuji X Weekly, which was mind-blowing. This follows the New York Times mention in July. I never imagined getting noticed by such large and prestigious publications. But I digress; however, it is a good read, should you want to.

Statements like Katherine’s are why the X-T30 and X-T30 II sold so well, and why soon the X-T30 III will, too. It’s easy to get great-looking photos without the fuss. The cameras are small, lightweight, inexpensive, and straightforward-enough that they’re accessible to anyone and everyone. Even a child can use it and get great results. Robust enough that professionals can use it for serious work, but not so much that first-time hobbyists are in over their heads. That’s indeed a big sell.

No other Fujifilm camera has been given a Mark III iteration. The X-E2 had a second version called X-E2s. There’s the X-H2 and X-H2s, but that’s a slightly different story. There was an X-T3 WW, which was an X-T3 without an external battery charger included in the box. The X-T4 ES is an infrared version of the X-T4. Most models have their time, followed by a successor; the few with a second variation were not given a third. The X-T30 is unique, with a third iteration about to crest the horizon. That elevates the camera to legendary status in my books. There is no doubt in my mind that the X-T30 III will be a great success for Fujifilm, albeit without the fanfare that other models in the X-series often get.

Kodak Portra do Sol — Fujifilm X-Trans IV Film Simulation Recipe

Posted on April 23 by Ritchie Roesch

*Southwind* – Litchfield Park, AZ – Fujifilm X-T4 – Kodak Portra do Sol

This new Film Simulation Recipe comes courtesy of Gilson Teixeira. “It started with your Bright Kodak Recipe, which I loved for its energy and vibrancy. But I was looking for something softer—still warm and colorful, but a bit more cinematic and relaxed. I imagined a Recipe that could bring out a golden, mellow vibe even on grey days. That’s how Kodak Portra do Sol came to life: my go-to point-and-shoot simulation for capturing a little warmth wherever I am.”

“As a Brazilian living in London,” Gilson told me, “the long, grey winters can be tough—and this past winter hit particularly hard. I wanted to create something that could bring a bit of Brazil’s tropical spirit into my everyday life. The name is a nod to my mother tongue: do sol means ‘of the sun,’ and I liked the play between Portra and porta—as if it were a ‘Door of the Sun.’ At the same time, something shifted creatively. After years away from photography, I picked up the camera again—not just to escape the grey, but to reconnect with something I thought I’d left behind. Photography has now become part of my self-care. During my 45–60 minute daily walks, I focus on light, angles, composition, and Recipes. That attention clears my mind and helps me recharge—especially through winter, it helped me stay grounded. If anyone reading this is struggling, I truly recommend reaching out to Samaritans—they’re there to listen, wherever you are.”

“Surprisingly, it was AI that brought me back to photography,” he continued. “I work in IT and focus on AI at Microsoft. I noticed how naturally my prompts leaned toward light and composition—photography had quietly stayed with me all along. I studied digital imaging back in 1994 at the New England School of Photography in Boston, so that knowledge was still there, waiting to be revived.”

*Back at the Ranch* – Litchfield Park, AZ – Fujifilm X-T4 – Kodak Portra do Sol

“Bright Kodak is bolder and more punchy,” Gilson replied when asked what differentiates Kodak Portra do Sol from Bright Kodak. “I wanted something calmer. I removed Grain, reduced Color from +4 to +3, and softened Clarity from -3 to -1. I switched to Auto White Balance, with a gentler Shift (+2R, -6B) for a warm, flexible look, and added Color Chrome Effect Strong to deepen tones without over-saturation.”

“I see recipes as creative tools,” he added, “not shortcuts. They help set the mood in-camera, so I can focus on light and storytelling. With Kodak Portra do Sol, I’m not just capturing images, I’m capturing how those moments feel.”

I want to give a special “thank you” to Gilson Teixeira for sharing this Recipe and the story behind it, and for allowing me to publish some of his photographs. Please check out his Instagram, and leave a kind note for him in the comments. Thank you, Gilson!

*Photo by Gilson Teixeira — Fujifilm X-T30 II — Kodak Portra do Sol*

This Kodak Portra do Sol Film Simulation Recipe is compatible with the Fujifilm X100V, X-Pro3, X-T4, X-S10, X-E4, and X-T30 II cameras, as well as the GFX100S. You can use it on newer cameras, too, but blue will render slightly deeper (try it anyway).

Film Simulation: Classic Chrome
Dynamic Range: DR400
Grain Effect: Off
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: Auto, +2 Red & -6 Blue
Highlight: -2
Shadow: -2
Color: +3
Sharpness: -2
High ISO NR: -4
Clarity: -1
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 1/3 (typically)

Example photographs, all camera-made JPEGs captured by Gilson Teixeira using this Kodak Portra do Sol Film Simulation Recipe on a Fujifilm X-T30 II:

*Photo by Gilson Teixeira — Fujifilm X-T30 II*

Example photographs, all camera-made JPEGs captured using this Kodak Portra do Sol Film Simulation Recipe on my Fujifilm X-T4 and X-E4:

*Easter Egg Hunting* – Buckeye, AZ – Fujifilm X-E4

*Easter Swim* – Buckeye, AZ – Fujifilm X-E4

*Tractor Back* – Litchfield Park, AZ – Fujifilm X-T4

*Feed Silo* – Litchfield Park, AZ – Fujifilm X-T4

*Horse Walker* – Litchfield Park, AZ – Fujifilm X-T4

*Seabee* – Litchfield Park, AZ – Fujifilm X-T4

*Horse, Fence* – Litchfield Park, AZ – Fujifilm X-T4

*Ready* – Litchfield Park, AZ – Fujifilm X-T4

*Horse Walker Detail* – Litchfield Park, AZ – Fujifilm X-T4

*Harkins at Night* – Goodyear, AZ – Fujifilm X-E4

Find this Film Simulation Recipe and nearly 400 more in the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Additional Thoughts on the Fujifilm X-T30 II (& X-T3 WW)

Posted on September 2, 2021 by Ritchie Roesch

Fujifilm officially announced the X-T30 II today. This “new” camera is just like the “old” camera (including the X-T30 nameplate on the front… it says “X-T30” and not “X-T30 II”), except for a few key things. The rear screen is higher resolution. The camera has some additional built-in memory. It has (basically) the same firmware as the X-T4, X-S10, and X-E4. Otherwise, the two models are identical.

In my article Thoughts on the Upcoming Fujifilm X-T30 II I basically blasted Fujifilm for not offering a firmware update to the X-T30, but selling that firmware update as a “new” camera. I also stated:

It is possible that the X-T30 doesn’t have the internal memory, processing power, or heat dispersion capacity to receive this firmware update. It is possible that there is a hardware limitation that prevents it.

It seems that “internal memory” was indeed an issue, although I believe that the memory issue has more to do with the video side of things than still pictures. That’s just my opinion, not anything I have any evidence for. So the X-T30 II firmware can’t just be uploaded onto the X-T30, but a scaled down version, perhaps without the improved video features, certain could, and definitely should! It’s long, long overdue.

Fujifilm, if you happen to read this, please visit the comments section of my previous article. These are your customers, and those are their opinions.

The X-T30 II will be available on October 21, and if you have been thinking about getting an X-T30, you are better off waiting until October and buying the X-T30 II. I assume that the “original” X-T30 will be discontinued and discounted around that time, so perhaps a good deal on that model will be coming soon.

Also announced was the X-T3 WW, which is an X-T3 without a battery charger, and a $100 cheaper price-tag. The X-T3 and X-T3 WW are 100% identical. If you don’t need a battery charger, this might be a good option to save a little money.

Thoughts on the Upcoming Fujifilm X-T30 II

Posted on August 30, 2021 by Ritchie Roesch

I told you a couple weeks ago that Fujifilm was going to release one more X-series camera before the end of the year, and I speculated what it might be. Fujirumors has let the cat out of the bag, and now we know it will be the X-T30 II, which will be an X-T30 but with “firmware on steroids.” I have a lot of thoughts (and emotions) on this, which I’ll share below.

First, I do not think this is the smartest move by Fujifilm. Last year I said, “If Fujifilm were to update the firmware on the X-T3 and X-T30 to breathe new excitement into these models, these cameras could still be sold for another two years easily.” Some people are looking for an excuse to upgrade from the X-T10 or X-T20 (and maybe a few other models), and whether the camera is the X-T30 II or an X-T30 with a major firmware update doesn’t matter to them. They’ll buy either. Those with an X-T30 aren’t likely to upgrade to the X-T30 II (I know I won’t).

All this does to X-T30 owners is make unhappy customers. I know that Fujifilm has no obligation to offer firmware updates. I was very happy with the my X-T30 when I bought it almost two-and-a-half years ago, and I’m still happy with it. But when a company does a certain practice (such as Kaizen firmware updates) for so long, it becomes expected. It’s not only expected that Fujifilm would do this, it makes sense for them to do so, as it creates happy customers, which means they’re more likely to be repeat customers and even unofficial brand ambassadors. Offering a major Kaizen firmware update to the X-T30 would thrill X-T30 owners and make them very happy customers (a.k.a. repeat customers who tell their friends how awesome Fujifilm cameras are), and it would breathe new life of excitement into the X-T30, increasing sales from those looking to upgrade from older models. It’s a win-win!

Instead, X-T30 owners will have to shell out $900 (or whatever the X-T30 II will cost) to get the firmware update that they’ve been hoping for. They won’t—I won’t, anyway. It seems like a greedy move. Fujifilm painted themselves with a seemingly negative light. They did it to themselves, I’m just pointing out the obvious that everyone sees.

That is, if indeed the X-T30 II is an X-T30 with nothing more than a firmware update. It is possible that the X-T30 doesn’t have the internal memory, processing power, or heat dispersion capacity to receive this firmware update. It is possible that there is a hardware limitation that prevents it. Maybe Fujifilm was attempting to do this firmware update when they realized they couldn’t, and thus the X-T30 II was born. I have no idea if this is the case or not. Emotionally I hope it is (because it means that Fujifilm isn’t driven by mere greed). Logically I hope it is not (because it means that a firmware update is still possible for the X-T30, although that seems unlikely at this point). Internally the X-T30 II might not be 100% identical to the X-T30—it’s impossible to know right now, but either way there’s a negative aspect to it for Fujifilm customers.

The X-T30 II is actually a much-needed camera in the Fujifilm lineup. Really, the X-T30 with a Kaizen firmware update is what was needed, but since that’s apparently not happening, X-T30 II will serve as a stop-gap between the X-T30 and future X-T40. You see, there are people who don’t want the X-S10 because of the PASM dial and non-retro design, who don’t want the X-E4 because it doesn’t have enough dials, switches and knobs, who don’t want an X-T4 because it is too big and expensive, and who don’t want the X-T30 because it doesn’t have all of the JPEG options that those newer cameras have. The X-T30 II will be the camera of choice for those people.

There’s also an implication here for the X-T3. Those who have an X-T3, like those with an X-T30, have been hoping for a Kaizen update for nearly two years. Since the X-T30 isn’t getting one, the X-T3 isn’t likely to get one, either. Want a firmware update for the X-T30? Buy an X-T30 II! Want a firmware update for the X-T3? Buy an X-T4! That’s the message, unfortunately.

The Fujifilm X-T30 II will be announced on September 2, the same day that the Fujinon 33mm f/1.4 will be announced.

I don’t think that Fujifilm regularly reads this website. I don’t think they were even aware of Fuji X Weekly until a little over a year ago. I do believe that they have mixed feelings about this blog, because I often use a competitor’s brand name (Kodak, Kodachrome, Portra, etc.), which seems silly to me as Kodak hasn’t been a major player in photography in awhile, yet I bring them a lot of new customers due to the film simulation recipes. They also don’t like articles where I mention yet-to-be-announced products (such as this one). I don’t have a voice at the company, but I wish that I did because I do believe I have a pretty good pulse of their customers—thanks to you, the greatest community in all of photography! In the off chance that Fujifilm reads this article, I would like your opinions to be included. If you’d like Fujifilm to release a firmware update for the X-T30 and X-T3, let them know by commenting. They might not ever read your thoughts and ideas, but they might, so please let them know, and maybe—just maybe—it will make a difference.