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B&H BILD Expo Recap

*B&H Store* – NYC, NY – Fujifilm X100VI – Kodak Portra 400 v2

I just got back from the B&H BILD Expo in New York City late last night. I’ve been traveling almost the entire month of June. Today is only the third day so far that I’m actually home. There’s a lot that I need to get caught up on, and I apologize for being slow to respond. If you’ve sent me an email and I haven’t yet answered back, I’ll try to do so before the end of next week.

This was my first BILD Expo. Last year I led some photowalks at the NAB Show in New York, which was held in the same building (Javits Center). While both events were large, BILD was bigger and had a larger attendance in my estimation. I don’t know how many came out, but I heard it was over 10,000! It seemed like a huge success.

Fujifilm brought me out to help with their Fujifilm X-E5 touch-and-try station; specifically, I was in charge of the Recipe podium. My purpose was to talk about Film Simulation Recipes, and how those can be used with the X-E5. It was an honor to have my photo (created with the Classic Color Recipe) printed on the top of the Classic Chrome podium. There were five podiums—each with an X-E5 on top—and a Lego display in the middle. The Legos were just as big of an attraction as the new camera, so kudos to whoever had the idea to do that.

It was so great to meet lots of you in person. I have no idea how many stopped by to say hello, but it was a large number. I shook a lot of hands. I wish I could have talked longer with each of you, but it wasn’t an ideal situation for that, unfortunately. I spoke with Omar Gonzalez, Jason Vong and Vivienne (she showed me an incredible picture that she captured of the cherry blossoms in Japan using a Fujifilm X100VI and Recipe), Cam Mackey, Jared Polin (Fro Knows), and more. I have a lot of stories that I could tell, but my favorite is stumbling across someone from Ohio who was on my photowalk in Scottsdale last year at a chicken restaurant in Manhattan.

Because I was tethered to the Recipe podium, I didn’t get a chance to see very much of the BILD Expo. Even though I was there from before the doors opened until after the doors closed, I only experienced a tiny bit of it, so I cannot say much. Omar Gonzalez and Cam Mackey both have good recaps (I’m in Cam’s video, actually). Unfortunately, I didn’t take very many photos of the event because I was so busy. Now that I’m back home, I wish that I had made a bigger effort to use my camera more.

What I can say is that the Fujifilm X-E5 got a lot of attention—there was constantly a crowd. Thousands of people gave it a try, and the feedback was mostly positive. For every “it’s too expensive” there were ten “it’s priced right” or “that’s a bargain,” which I think is because of the build quality. There’s a notable difference in how the X-E5 looks and feels compared to the X-E4. Holding the X-E5 is more like holding the X100VI. There’s no denying that the X-E5 isn’t cheap, though. Because my podium was right next to the X half station, I got a close look at the interest in that camera, which was massive. I had nearly as many questions about the X half as I did the X-E5, and at least a handful of people told me that it’s the only Fujifilm camera they have an interest in. There were a few lulls in X half crowds on Day 2, while the X-E5 station remained consistently busy on both days. I also got to see the new GFX Eterna camera in person, which was cool. I think it will be a pretty unique cinematic tool.

That’s it for BILD. My wife and I walked around New York City a few times (the photos above were captured on my Fujifilm X100VI using the Kodak Tri-X 400 Recipe). Photographically, it’s probably the best city in America, just because there are picture opportunities literally everywhere. You can’t help but be a great photographer. Just walk around with your camera and you’ll find something incredible. I would have loved to have stayed longer, but I’m also so glad to be home—it was amazing to sleep in my own bed for a change.

I’m hoping to finish my review of the Fujifilm X half in the next few days, and right after that I’ll have a writeup on the Fujifilm X-E5. I actually have an X-E5 right in front of me, but I only get to use it for a few days (I better hurry this up!). Then, next week, on Saturday, June 28th, I’ll be in Colorado Springs for a photowalk (click here to register). I hope to see you there!

Don’t Miss: News & Events — See You in NYC & Colorado!!

Posted on June 8 by Ritchie Roesch

*Discount Cigs* – St. George, SC – Fujifilm X-HF1

It has been quiet on this website over the last handful of days. I’m traveling up the east coast of America in an RV right now with my wife and four kids. We rented a motorhome, and are driving it from Miami to Boston. The trip is a little over halfway complete. We’ve seen so much, and had wonderful experiences, even though it has rained every single day. It’s been a great opportunity to try out the Fujifilm X half, and I’ll have a full review soon, which you can expect probably next week. Even though I’ve been on the road, I’ve still be busy behind-the-scenes with all sorts of projects.

First up is a surprise that I’ll announce in six days, on June 14th. It’s something that has been in the works for quite some time, and I’m really excited to share. I’m not going to say what it is just yet, so this paragraph stands as the first teaser. I’ll have the full reveal this coming Saturday—stay tuned!

Right after that, on June 17th and 18th, I’ll be in New York City for the B&H BILD Expo. Fujifilm is flying me out to help man their booth, which is where you’ll find me. If you go, be sure to stop by and say hi, as I’d love to meet you in person. The event is free (you do have to register), so if you are anywhere near the New York City area, be sure to join in on the fun.

On Saturday, June 28th, I will be leading a photowalk in Manitou Springs, Colorado, with Mike’s Camera and Fujifilm. We will meet at Mike’s Camera in Colorado Springs at 11:30 AM for a meet-and-greet, and to help with gear questions and setup Recipes. Around 12:00 noon we’ll caravan to Manitou Springs, and regroup at the Pikes Peak Library District. We’ll explore the scenic and quirky mountain town of Manitou Springs with our cameras for about two hours, before departing back to Mike’s Camera, where we’ll finish the event with some light refreshments. The cost is $25 per person; however, at the end of the event, each registrant will receive a $25 off coupon for use at Mike’s Camera, which basically makes the photowalk free. You must register (click here), and spaces are limited, so be sure to sign up today. If you live in Colorado or will be visiting that weekend, I hope you can come out for what will surely be an epic photowalk!

Mike’s Camera is doing so much for the photography community near their various stores. Not everyone lives in a place that has a store like this; those that do are quite lucky, so be sure to take full advantage of it: attend a class or join a photowalk. It’s an incredible honor to be a part of this community-building with Mike’s Camera, even though I don’t live anywhere near one of their locations.

There are a number of other exciting things in the works—these are just the ones coming up within the next three weeks. Hopefully soon I’ll be able to share even more news. There’s a ton to look forward to, including a camera announcement on the 12th. It will be great to see some of you in New York City and Colorado Springs this month!

Peak to Peek — Mountains & Manhattan — Looking Back & Forward

Posted on May 13 by Ritchie Roesch

*Flowers & Flatirons* – Boulder, CO – Fujifilm X100VI – Kodak Tri-X 400

Mike’s Camera held a three-day photo and video expo at their Boulder location this last weekend. They invited me out to teach a class and lead a photowalk on Sunday. It was a quick trip (I got back home yesterday), but I had a wonderful time, and it was so great to meet some of you in-person.

According to a few store employees, the first two days of the annual expo were very, very busy. The final day was on Mother’s Day, and apparently it was much slower. Only six people came out for the class and photowalk on Pearl Street, which allowed for lots of one-on-one opportunities. Last year when I co-lead a photowalk with Mike’s Camera, the turnout was large (more than 60!), which was great, but it didn’t allow for longer conversations—some people wanted to ask questions or get help or advice, and they just couldn’t, which was unfortunate. While large group numbers are more impressive, I personally prefer smaller groups—I believe they’re more helpful and enjoyable.

Last year Fujifilm invited me to lead a series of photowalks at the NAB Show in New York City. It was an incredible opportunity, and really thrilling. Fujifilm capped the groups at five people per walk (although there were more than five on all three of my walks). It’s much more casual, and really about connections, conversations, and counsel (I was looking for a synonym for help that started with a “c”…), which are a bit difficult with larger crowds. It’s my favorite photowalk that I’ve been a part of. The Boulder photowalk reminded me of that, and is also one of my top favorites. I think everyone had a great time, and I’m really honored to have been a part of it. I want to give a special thank you to those who took time on Mother’s Day to come out, and express my appreciation to Mike’s Camera and Fujifilm for facilitating it.

Above: Photos from the photowalk – Fujifilm X100VI – Fujicolor PRO 160C Warm, Superia Negative, Kodak Portra 400 v2, Universal Provia, Retro Negative & Fujicolor Superia 200 Recipes

Something that I’m really excited to announce is that I’ll be in New York City next month. Fujifilm has invited me to the B&H Bild Expo, which will be at the Javits Center in Manhattan (the same location as the NAB Show) on June 17th and 18th. This is a big event that you won’t want to miss. Peter McKinnon is one of the headline speakers, but there are many others, too. David Geffin, Kyler Steele, and Jasmine Quiñones are three that I personally recommend.

I met David at a Fujifilm X-T50 launch event last summer. He’s a super talented photographer and cinematographer. You’ve likely seen his work before, even if you don’t realize it. I’m not sure when he will be speaking, but it will be well worth your time to attend. Just before the X-T50 launch, Fujifilm held a creator’s retreat in the Catskills, and that’s where I met Kyler. I got to spend a few days hanging out with him and others. He’s quite skilled, and you will not want to miss his presentation, which I’m certain will be great. I met Jasmine at Fujifilm’s Create With Us event last year in Austin. We didn’t get to talk very much, unfortunately, because we were both quite busy. Her videos are topnotch. There’s a good chance you’ve seen her work before, especially if you follow Fujifilm’s social media accounts. Definitely make sure you catch one of their talks, if not all three.

*Fujifilm Booth at NAB Show* – New York City, NY – Fujifilm X100VI – Kodak Tri-X 400

If you live in New York City or the surrounding areas, or if you happen to be visiting Manhattan in the third week of June, be sure to stop by the B&H Bild Expo. I’d love to meet you. It’s going to be epic, and I can’t wait! Stay tuned for more details.

There’s a lot of really awesome things in the works, which I’ll share with you as soon as I can. If you don’t already, be sure to follow this website (“Follow via email” at the bottom of this page) and/or my social media accounts (Instagram, Facebook, TikTok, YouTube) so that you don’t miss out. It was great meeting some of you in Boulder, and I look forward to meeting more of you in Manhattan!

Texas Sun — Fujifilm X-Trans V Film Simulation Recipe

Posted on December 4, 2024 by Ritchie Roesch

*Manhattan Skyline from Central Park* – New York City, NY – Fujifilm X100VI – Texas Sun Recipe

This new Film Simulation Recipe—called Texas Sun—comes courtesy of Jay Ybarra (Instagram, X). I met Jay earlier this year in Denver, and also in Austin at Fujifilm’s Create With Us event. He’s a great guy, and it was an honor to team up with him this last summer. Both a talented photographer and videographer, there’s a pretty good chance you’ve seen some of his work before (even if you didn’t realize it), and I’m sure you will again.

Jay first shared this Recipe in a Reel that was published on Fujifilm’s Instagram page. We had previously discussed doing some sort of collaboration, so when I saw it I reached out to Jay and asked if I could publish his Recipe on Fuji X Weekly and in the App. He was kind to agree, and provided a little backstory not included in the Reel, plus a few pictures for the article. Thank you, Jay, for creating this Recipe and allowing me to share it!

*Metallic Dalmatian* – New York City, NY – Fujifilm X100VI – Texas Sun Recipe

For Texas Sun, Jay wanted something Portra-like, but with increased vibrancy. A warm and colorful aesthetic, with a Kodak color negative film vibe. He found that this Recipe does well in many situations, but especially in backlit sunlight. It also works well with a flash. It’s great for breathing life into boring midday light, and also for sunset and blue-hour situations.

There is one unique aspect of this Recipe: the 6500K White Balance is a starting point. Depending on the light, you might find it to be too warm, and you may need to adjust it down until you get the results you want. Perhaps you’ll use 6500K for one image, 6300K for another, and 6100K for another, if the higher Kelvin numbers are a tad too warm for the specific light situation you are photographing in. I’m more of a set-it-and-forget-it person, so I left it at 6500K for all of my pictures, and didn’t adjust it down.

*Distillery* – Nashville, TN – Fujifilm X100VI – Texas Sun Recipe – Photo by Jonathan Roesch

This Recipe is for fifth-generation Fujifilm X-Trans cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, and X-M5. You can also use it on some X-Trans IV models—Fujifilm X-T4, X-S10, X-E4, and X-T30 II—by setting Color Chrome FX Blue to Strong instead of Weak. You can use it on newer GFX models, too; however, it will likely render slightly differently (try it anyway).

Film Simulation: Classic Chrome
Dynamic Range: DR200
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Weak
White Balance: 6500K, +2 Red & -6 Blue
Highlight: -2
Shadow: -0.5
Color:+4
Sharpness: -2
High ISO NR: -4
Clarity: 0
ISO: Auto, up to ISO 6400
Exposure Compensation: +2/3 to +1 (typically)

Example photographs, all camera-made JPEGs captured using this Texas Sun Film Simulation Recipe:

*Full Service* – Bisbee, AZ – Fujifilm X100VI

*Classic Steering Wheel* – Bisbee, AZ – Fujifilm X100VI

*West Chelsea* – New York City, NY – Fujifilm X100VI

*Rise* – New York City, NY – Fujifilm X100VI

*Urban Alley* – New York City, NY – Fujifilm X100VI

*You like Jazz?* – New York City, NY – Fujifilm X100VI

*Daniel Stewart* – New York City, NY – Fujifilm X100VI

*X100-Series Photographer 1* – New York City, NY – Fujifilm X100VI

*X100-Series Photographer 2* – New York City, NY – Fujifilm X100VI

*Pineapples* – Vail, AZ – Fujifilm X100VI

*Barry B. Benson* – New York City, NY – Fujifilm X100VI

*The Lake* – New York City, NY – Fujifilm X100VI

*Northern Lights Angel* – New York City, NY – Fujifilm X100VI

White Balance Comparison:

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100VI in black:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X100VI in silver:
Amazon, B&H, Moment, Wex, Nuzira

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Evergreen + Fuji X Weekly Protective Case for Fujifilm X100-series cameras

Available at:
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Film Dial. Pal2Tech. Infrared. And More!

Posted on October 12, 2024 by Ritchie Roesch

A couple days ago pal2tech posted a YouTube video explaining the Film Dial on the Fujifilm X-T50 (which, apparently, will also be found on the upcoming X-M5). To my surprise, Chris gave a very kind shoutout to Fuji X Weekly, and he even included a link to one of my YouTube videos in the description of his video. I’m really honored to be mentioned by Chris; I’m a big fan of pal2tech—it’s one of my favorite YouTube channels, and one that every Fujifilm photographer should subscribe to, in my humble opinion. If you haven’t seen his video, go ahead and give it watch.

The Film Dial is one of the most controversial design decisions Fujifilm has implemented, right up there with the X-Pro3’s backwards LCD screen. I actually really like the dial, personally. It’s a lot of fun to use, and adds versatility for the SOOC photographer. But not every camera is for everyone, and not every camera feature is for everyone, so it is understandable when some don’t like it; however, I think a lot of the negativity surrounding the Film Dial is simply a misunderstanding of how useful it can be.

*NAB Photowalk Group 3* – New York City, NY – Fujifilm X100VI – Nostalgic Americana

I was just at the NAB Show in New York City, because Fujifilm brought me out to lead three photowalks around Manhattan. Fujifilm loaned cameras to those on the photowalks, and some folks were handed a Fujifilm X-T50. Before beginning, I took a few moments to help set up these loaner cameras, and for those with the X-T50, I programmed my universal Film Dial Recipe, and explained how to use it.

As the photowalks were wrapping up, I asked those with an X-T50 what they thought of the Film Dial. One person answered that it was a lot of fun. Another said that they really liked it. Another showed me some images they captured with Eterna, a film simulation they had never tried before but now love. Only one person gave negative feedback, and their complaint is completely understandable.

Could the Film Dial have been implemented better? Absolutely! An easy way for Fujifilm to improve it would be to allow each film simulation to be customized into a Recipe. In other words, make it possible to custom set Highlight, Shadow, Color, White Balance, etc., etc., with each slot on the Film Dial. When the Film Dial is set to C, that’s when the C1-C7 presets would work. This could be done with a Firmware update someday in the future. Even though it’s not perfect, that doesn’t mean the Film Dial isn’t a fun and useful feature, because in its present state it very much is.

I’m looking forward to the Film Dial being included on more models. I think putting a much-loved feature of the camera front-and-center on the top plate is a smart move by Fujifilm. I’m also looking forward to seeing how it might evolve in the future, and possibly become even better.

*NY Photographer in IR* – New York City, NY – Fujifilm X-T4 ES – Aerochrome v2

In other news, while at the NAB Show, I spoke with someone at B&H, and they told me that the Fujifilm X-T4 ES (“Extended Spectrum”) infrared camera is available from them right now. It’s not something that can be purchased online, so you either need to call them or drop by in-person to buy it. So if you want to try my Aerochrome v2 Recipe—which I love so much, personally—you may want to contact B&H and inquire about the Fujifilm X-T4 ES. For those who wanted to get one, it’s not too late.

There’s one last thing I want to mention. I was walking around Central Park recording some content to help promote the new Evergreen + Fuji X Weekly Protective Case for Fujifilm X100-series cameras. I had my case, and Alex from Evergreen also had one with him. While meandering, we ran across someone with a Fujifilm X100VI, so we said hi to him and had a short conversation. He told us that he had ordered the camera when it was first announced, but his copy had just arrived, and this was one of his first opportunities to use it. We were very happy to gift him one of the two cases to go along with his new camera. The protective case is a great way to keep your X100VI, X100V, X100F, etc., safe while traveling or out on an adventure.

*New Fujifilm X100VI & New Case* – New York City, NY – Fujifilm X100VI – PRO Negative 160C

I’m still traveling, but as soon as I’m back home I have a lot more to share with you, so stay tuned!

FREE Photowalks in Texas and New York City!!

Posted on September 22, 2024 by Ritchie Roesch

*Fujifilm X-T50 + Fujinon 27mm f/2.8 + Pushed Analog Recipe*

This is going to be a busy fall! I have a lot of upcoming things in the works, and I cannot wait to share them all with you. Hopefully within the next couple of weeks I can announce everything. As soon as I can, I’ll be sure to post about it on Fuji X Weekly.

There are two very exciting events that are just around the corner. Both are don’t-miss opportunities for you. If you live in Texas, I hope to see you at Fujifilm’s Create With Us next week in Austin. If you live anywhere near New York City, be sure to come to the NAB Show in October. Both will be epic! You need to be registered, so be sure to sign up ASAP, because space is limited.

Fujifilm Create With Us in Austin — September 28th

Join me in Austin, Texas, on September 28th—that’s next week! I will be co-leading two photowalks with Fred Agho, one at 1:30 PM and the other at 4:30 PM, as a part of Fujifilm’s Create With Us event. If you live in Austin—or are within driving distance of Austin—this is an event that you won’t want to miss!

This will be an epic day of learning, creating, networking, and more! You must be registered to attend. Space is limited, so don’t procrastinate—sign up today! I believe that the photowalks have been fully booked, but you can be placed on a backup list in case someone doesn’t show. I hope to see you in Austin next week!

NAB Show NYC — October 9th & 10th

*Fujifilm X-T50 + Fujinon 27mm f/2.8 + Superia Negative Recipe*

I will be at the NAB Show in New York City on October 9th and 10th, leading three free photowalks. These photowalks will be small groups, meaning that there will be tons of opportunity for one-on-one conversations. This is a teaching opportunity—I’m there to help you—so bring whatever questions you might have, and I’ll make it as informative and educational as I can. The photowalks will take place in the vicinity of the Jacob Javits Convention Center in Midtown West Manhattan.

Fujifilm will be offering “an immersive journey into the world of photography and videography.” As a part of this, there will be 24 photowalks hosted by a variety of extraordinarily talented creators. Seriously, I would love to attend all of these photowalks myself—this is a don’t-miss opportunity!

I will be leading three photowalks: October 9th at 11:15 AM, October 9th at 2:45 PM, and October 10th at 11:45 AM (note: these were pushed out 45 minutes from their original times). The theme of my photowalks are Straight Out of Camera—we’re going to “put the legendary Fujifilm colors to the test and learn to craft polished images in-camera to streamline your process.” Basically, we’re going to use various Film Simulation Recipes to photograph New York City. Bring your favorite Fujifilm camera; also, this will be an opportunity to get hands-on with some of the latest X-series gear, so bring a spare SD card.

The themes of the other photowalks are Video Visuals, Camera-to-Cloud, Film Simulations, Couples Portraiture, Street Photography, and Social Reels. These photowalks are free; however, you must preregister for the photowalk that you want to attend, and also be registered for NAB. Those of you who live in the NYC area will want to come for certain. Spaces are very limited, so don’t procrastinate—sign up today!

Join me at the NAB Show in New York City!!

Posted on September 3, 2024 by Ritchie Roesch

Hey, everyone! I will be at the NAB Show in New York City on October 9th and 10th, leading three photowalks. These photowalks will be small groups, meaning that there will be tons of opportunity for one-on-one conversations. This is a teaching photowalk—I’m there to help you—so bring whatever questions you might have, and I’ll make it as informative and educational as I can. The photowalks will take place in the vicinity of the Jacob Javits Convention Center in Midtown West Manhattan.

*Fujifilm X-T50 + Fujinon 56mm f/1.2 + Cinematic Film Recipe*

I will be leading three photowalks: October 9th at 10:30 AM, October 9th at 2:00 PM, and October 10th at 11:00 AM. The theme of my photowalks are Straight Out of Camera Photography—we’re going to “put the legendary Fujifilm colors to the test and learn to craft polished images in-camera to streamline your process.” Basically, we’re going to use various Film Simulation Recipes to photograph New York City. Bring your favorite Fujifilm camera; also, this will be an opportunity to get hands-on with some of the latest X-series gear, so bring a spare SD card.

The themes of the other photowalks are Video Visuals, Camera-to-Cloud, Film Simulations, Couples Portraiture, Street Photography, and Social Reels. These photowalks are free; however, you must preregister for the photowalk that you want to attend, and also be registered for NAB. While NAB is not free, if you follow this link (click here), you can get free registration! Those of you who live in the NYC area will want to come for certain. Spaces are very limited, so don’t procrastinate—sign up today!

I hope to see you in New York City in October!

The Film Simulation Recipes mentioned on Adorama by Victor Ha

Posted on June 23, 2024 by Ritchie Roesch

*Victor Ha – VP, Electronic Imaging & Optical Devices Divisions, Fujifilm North America*

Victor Ha is the Vice President of the Electronic Imaging and Optical Devices Divisions of Fujifilm North America. I met him twice while I was in New York City in May. The first time, I accidentally crashed a Fujifilm lunch meeting (funny story…). I got to introduce myself and not much else. The second time was at a loud and crowded bar. We had a short conversation, but it was a bit difficult due to the environment. Mostly we discussed art and photography in general, and not anything specific about cameras or even Fujifilm. I hope to one day talk about Fujifilm gear with him, as I have a lot of ideas and feedback that I’d love to share; who knows, maybe that opportunity will present itself someday. Anyway, Victor is a really nice guy, and it was a pleasure to speak with him in person.

Victor Ha was recently on a live Adorama YouTube broadcast (Episode 28 of Coffee with Creators) with Seth Miranda (a.k.a. LastXWitness). This is the video that Fujirumors shared indicating that the X-T5’s AF bug would be fixed and Reala Ace would be given to all the fifth-generation X-Trans cameras by the end of June (yea!). Unfortunately, I’ve been really busy over the last week, and I didn’t have a chance to watch it. Someone reached out to me to ask if I’d seen it, stating that I was given a shoutout. I hadn’t, so I watched it. I’ve included the video below, in case you want to view it, too.

If you don’t want to see the whole thing (it’s over an hour long), simply skip ahead to the 6:52 mark. Victor gives a very kind shoutout to Fuji X Weekly and briefly mentions Film Simulation Recipes. Specifically, he brought up the Reala Ace Film Simulation Recipe that I used while in New York City. Actually, I used two. For anyone wondering, I believe the one that he may have been talking about in the video was the Fujicolor PRO 160C Warm Recipe that is a part of my Fujifilm X-T50 Film Dial strategy. The other Recipe that he could have been referring to is PRO Negative 160C. They’re both fairly similar, and can be found in the Fuji X Weekly App (available for Apple and Android). Once the firmware updates are released, which could be any day between now and the end of the week, Reala Ace will be available for the Fujifilm X-H2s, X-H2, X-T5, and X-S20 cameras. If you have one of those cameras, soon you’ll be able to use those Recipes, too.

Below are some photographs—all straight-out-of-camera JPEGs—that I captured while in New York using the Fujicolor PRO 160C Warm Recipe on a Fujifilm X-T50:

Below are some photographs—all straight-out-of-camera JPEGs—that I captured while in New York using the PRO Negative 160C Recipe on a Fujifilm X-T50:

The Fujifilm X-T50 is really good for Travel Photography

Posted on May 25, 2024 by Ritchie Roesch

Today is National Roadtrip Day in America! Oh, and the Fujifilm X-T50 is a pretty darn good travel camera.

All of the double-digit X-T series models are especially good for travel, thanks to their compactness. What I like about the X-T50 in particular is the slightly larger grip (compared to the X-T30), which helps when using bulkier lenses, the new Film Dial, which adds some SOOC versatility, and IBIS, which is great for low-light situations. While any of the double-digital X-T cameras are good options, including the original X-T10, the X-T50 is my personal favorite.

Fujifilm sent me a preproduction X-T50 to try out for a few weeks, and during that time I was able to take it on a couple of trips. There are a number of excellent travel cameras in the Fujifilm lineup, and you can’t go wrong with any of them—for example, the X100VI is also a personal favorite, and I like my X-E4 for travel, too. If you are in the market for an interchangeable-lens model that is really good for a roadtrip or cross-country adventure, the Fujifilm X-T50 is one to strongly consider. It worked really well for me, anyway.

Below are some photographs that I captured on a Fujifilm X-T50 while traveling. They’re all camera-made JPEGs that are unedited (aside from minor cropping/straightening).

Sedona, Arizona

*Fujifilm X-T50 + Fujinon 23mm f/2 + Velvia Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Reala Ace Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Kodak Tri-X 400 Recipe*

*Fujifilm X-T50 + Fujinon 90mm f/2 + Velvia Recipe*

*Fujifilm X-T50 + Fujinon 90mm f/2 + Reala Ace Recipe*

Catskills, New York

*Fujifilm X-T50 + Fujinon 90mm f/2 + Pacific Blues Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Pacific Blues Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Astia Summer Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Superia Negative Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Velvia Film Recipe*

New York City, New York

*Fujifilm X-T50 + Fujinon 90mm f/2 + Kodak Tri-X 400 Recipe*

*Fujifilm X-T50 + Fujinon 56mm f/1.2 +* Superia Negative Recipe

*Fujifilm X-T50 + Fujinon 23mm f/2 + PRO Negative 160C Recipe*

*Fujifilm X-T50 + Fujinon 56mm f/1.2 + Cinematic Negative Recipe*

Find these Film Simulation Recipes and over 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T50 in black:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X-T50 in silver:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X-T50 in charcoal:
Amazon, B&H, Moment, Wex

Storytime: Fujifilm sent me to NYC

Posted on May 20, 2024 by Ritchie Roesch

*Dumbo Crowd* – Brooklyn, New York City, NY – Fujifilm X-T50 – Reala Ace Recipe

2024 has been a wild ride so far, but in the best way possible.

I have so much to share with all of you. I’m sure it will take weeks to get it all out via various articles, videos, and social media content. This post is simply to lay out the backstory, and serve as a foundation to build on. There’s so much that I’ve been wanting to tell you but couldn’t; however, now I can!

In January I got a call from Fujifilm North America. They told me that they like what I’m doing and that they want to work with me in the coming year, but they weren’t yet sure what that might look like. This call was more to get the conversation started, and to make sure that I would be willing to work with them. It was a very positive experience, but I took a wait-and-see approach.

*Old Yellow Truck* – Bisbee, AZ – Fujifilm X-T5 – Nostalgic Americana Recipe

I didn’t have to wait very long, as Fujifilm sent an email in March inviting me to be a part of a global film simulation project. Specifically, they wanted me to create some pictures using Nostalgic Neg., Classic Chrome, and Astia that illustrate how those film simulations can look. They encouraged those involved in the project to use Film Simulation Recipes. Of course, for me, that was a good excuse to invent some brand-new Recipes! Nostalgic Americana, Classic Color, and Astia Azure are the three that I created and used for my photographs. Just recently, Fujifilm published a Film Simulation page on their global website, which is the first fruits of the project—you can find two of my Nostalgic Neg. pictures there. I’m sure there is more to come.

Just as soon as that project wrapped up, I received another email from Fujifilm. They wanted to send me an unreleased camera to try out. Whoa! It was such an honor, just to even be asked. Of course I said “yes” and a week later a Fujifilm X-T50 arrived at my door. I had to wait until after the X-Summit announcement before I could talk about the camera.

It took me a few days to warm up to the X-T50, and a few more days to really figure out how to use it. But, once I did, it quickly became a personal favorite camera. I love the Film Dial! Is it the perfect implementation of it? No. Is it a lot of fun and useful? Absolutely! I still have the camera in my possession, but it’s due to be returned. It’s a preproduction loaner, so I can’t keep it. I just hope, if there is a wait list, that it’s not very long.

This isn’t the end of the story in the slightest. Well before the launch, Fujifilm invited me to join them on a creator’s retreat—Camp Fujifilm, as they affectionately nicknamed it—in the Catskill Mountains of New York, followed by a rooftop X-Summit Experience event in New York City. The retreat was a new thing that Fujifilm was trying out. I didn’t know what to expect, but I knew to say yes, no matter what else I may or may not have had going on at that time. It was a drop-everything-and-be-there type of thing.

*Airportscape* – Phoenix, AZ – Fujifilm X100VI – Kodak Portra 400 v2 Recipe

So my wife, Amanda, and I flew out of Phoenix to Newark one week ago today. We stayed a night in Brooklyn, and the next day met up with everyone. Fujifilm chartered a bus; we loaded up, and were quickly off. This was our first time in New York City, so we were incredibly excited and just in awe of everything, trying to soak it all in. But as quickly as we got there, we were out of the city and in the rural greenery of the Catskills.

I don’t want to tell anyone else’s story. But, just real briefly, there were 13 creators (including myself and Amanda), plus three Fujifilm employees, at this retreat. It was a very diverse group. There were X-Photographers, cinematographers, YouTubers, hobbyists, etc.—just a wide range of talents and experiences. There were no real expectations. It was like Fujifilm wanted to know what would happen if they just had us all meet and hang out for a few days.

*Bryan Minear getting soaked* – Windham, NY – Fujifilm X-T5 – Kodak Tri-X 400 Recipe

I was nervous because I didn’t know anyone there. I was unsure if I was going to fit in. Even though I have a popular Fujifilm blog (and some apps), I still often feel like an outsider in the general photographic community. But I had nothing to worry about. Everyone was great and welcoming, and we had such an incredible time. I made some new friends, which alone made the whole trip worthwhile.

I won’t soon forget the early morning hike in the pouring rain with Bryan Minear plus Matt Matkin and Lotta Milde of B&H (you may have seen them on YouTube or B&H’s social channels). Tom Baumgaertel (a.k.a. bewaremyfuji) was super helpful when discussing multiple exposure photography. I feel like everyone brought something to the table, and we all learned things from each other. Amanda was surprised how many questions she was asked about social media video trends, and in turn she was able to ask questions related to recording and editing videos. It was an invaluable experience—I’m sure for everyone there, but definitely for myself and Amanda. I hope that Fujifilm does this regularly moving forward.

*Tunnel Traffic* – New York City, NY – Fujifilm X-T50 – Pacific Blues Recipe – Double Exposure

We returned to New York City from the Catskills on Thursday. The bus dropped us off at our Manhattan hotel, and an hour later Amanda and I strolled over to Foto Care for the X-Summit Experience. The rooftop event was super cool. I got to shake hands with some of you and briefly chat cameras, which was amazing. I met some more talented content creators—photographers and cinematographers—and made some connections.

One highlight was meeting Omar Gonzalez. He was at the event, and we got to talk a little. He had his Fujifilm X-T20 Noir camera with him. I’m a big fan, personally, so it was like meeting a favorite musician or actor or something like that. I kept telling myself to play it cool, just play it cool. Anyway, it was so great to meet him!

*Omar Gonzalez* – New York City, NY – Fujifilm X-T50 – Superia Negative Recipe

Afterwards, I met up with more Fujifilm people, and hung out for awhile. We ate a mustard/sauerkraut pizza at Lions & Tigers & Squares at the suggestion of Shotti—I know it sounds gross (and it’s not something I would normally even try), but it was easily an all-time top-five favorite for me. The whole trip was so surreal, but especially this day. It was like a dream, except that it actually happened. It was so great to meet everyone and make a lot of new connections.

I have a lot more to share, but this is enough for today. I want to give a big “thank you” to Fujifilm North America for loaning me the camera, inviting me out for the retreat and event, and the first-class treatment. I’m so glad that I could meet the team, and I hope that we can work together more in the future.

X Summit Experience in NYC on May 16th

Posted on May 10, 2024 by Ritchie Roesch

Fujifilm is offering an X Summit Experience in New York City on May 16th. Click here to sign up! Spots are very limited, so if you’re interested, be sure to register now, and don’t delay. What I can say about it is that you don’t want to miss it. It’s going to be epic.

I’ll be there! Fujifilm invited me to join them at this event, along with a group of seriously talented photographers and filmmakers. I’d love to meet you and chat cameras and Film Simulation Recipes. If you are in the NYC area on May 16th, be sure to go.

Aside from chatting gear, there’s going to be an opportunity to try out cameras and lenses. The main thing that you need to bring is an SD Card, so that you can take your pictures home. I’ll say it again: bring an SD Card! Even if you forget, the event is going to be so incredible that it will still be worthwhile to attend. But… try to remember the SD Card.

I really hope to see you there!