One Step Photography | FUJI X WEEKLY

Wedding Photographers Adapt to Couples who want Instant Images — An Opportunity for You!

I saw an article on PetaPixel today about a particular wedding photography trend. Entitled The Demand for Instant Images is Upending Wedding Photography, the post is based off of a lengthier Associated Press piece called Wedding photographers adapt to couples who want instant images and less tradition. I don’t want to get into the details of either, but the summary is this: customers want a quicker turnaround so they can share pictures and videos of their big event more timely.

I’m not a wedding photographer. I’ve photographed a couple of weddings in the past—many years ago—and I have no desire to jump into that genre. Good wedding photographers are sometimes the first there and last to leave. It’s not uncommon to work 12, 14, or even 16 hours on the big day. Then there are thousands of exposures to cull through, and then edit. That might be an additional 24, 28, or even 32 hours of work! That’s not my cup of tea. For others, though, this is their thing, and they love what they do. Their passion is capturing incredible memories of other people’s weddings.

The shift to a faster turnaround must be frustrating for many in the industry, but it’s actually an opportunity. The article states that some wedding photographers are trying to get some social media type content into the hands of their customers within 48 hours. But why that long? Why not much quicker? Why not as the wedding is happening? If you can do that, you have a huge leg-up on your competition.

*Captured with a Fujifilm X100V using the Kodak Tri-X 400 Film Simulation Recipe.*

I cohost a live YouTube series with official Fujifilm X-Photographer Nathalie Boucry. She does a lot of business photography. Recently she was hired to photograph a corporate event, but they wanted to have the pictures available to share on their social media platforms immediately, in real-time as the event was happening. How did she do this? First, she used Fujifilm gear combined with my Film Simulation Recipes, and shot JPEGs. The pictures looked good straight-out-of-camera, and no editing was needed. Every so many minutes she downloaded the pictures off the camera and uploaded them onto a cloud drive that the customer had access to. Within 10 or 15 minutes of the pictures being captured, the customer was able to share them across the world. This went so well that a week later she was hired to do it again for a different corporate event. I do believe this is the future of event photography, including wedding photography.

Maybe real-time photo sharing isn’t something you’re ready to offer, but if your pictures look great straight-out-of-camera, and further manipulation isn’t needed (or only lightly needed), you can speed up your turnaround significantly. Instead of providing the client with a small batch of photos within 48 hours for social media sharing while they wait up to six weeks for the rest, you can deliver the whole wedding the next day or maybe two. This is, of course, in theory. I’m not aware of anyone who is actually doing this right now. A few different wedding photographers have told me that they are using my Film Simulation Recipes on their Fujifilm cameras, and delivering some of the pictures either same-day or next-day to the client, while providing the rest of photographs at some point later on. I do think, if you’ve got good settings dialed into your camera, and you’re especially careful to get everything right at the time the pictures are captured, that delivering unedited JPEGs of the wedding to the couple is possible, and nobody will be the wiser that you didn’t actually spend hours post-processing RAW files.

This is something I’ve talked about before. Back in December I published Want to be a Wedding Photographer? Your Opportunity Awaits! and earlier this month I posted The Future of Photography is Unedited, where I touched on this topic. I keep bringing it up because I see this shift happening, and those who already have a simplified workflow using Film Simulation Recipes are ahead of the curve, and are primed for success in this changing environment. I want to make sure that you are aware of it, in case you want to take advantage of the opportunity.

I don’t do wedding or event photography, but there are still plenty of advantages to shooting JPEGs. Despite having way more photographs to cull through and share, I was able to publish my pictures of the Central Coast of California tour much quicker than Ken Rockwell did, because my workflow is much quicker than his. That’s a pretty meaningless example; I don’t have a lot of strict photographic deadlines. Perhaps a better case is this: on December 8th of last year, Nathalie, myself, a group of guests, and those who tuned-in, created a Film Simulation Recipe during the Let’s Get Festive holiday-special SOOC Live broadcast—this is the first and (as far as I’m aware) only time a Fujifilm Recipe has been made live on YouTube. Within minutes of its creation, I (and others) had captured a picture using the new Film Simulation Recipe and shared it with all those watching. The very next day I published the Recipe, which the live audience named Mystery Chrome, on this website (and the Fuji X Weekly App), complete with 24 example pictures. That’s my best quick-turnaround example.

Even though I don’t have the need to publish pictures immediately after they’ve been captured, I do sometimes share a photo quickly through text or social media, which is never a problem because I don’t post-process my images. What’s more meaningful to me is that I don’t spend hours and hours sitting at a computing fiddling with files, which saves me a ton of time, making me more productive, while also freeing up time for other things (such as writing blog posts and spending time with my family). It’s changed my life, no hyperbole. I think it can and will change event photography and even wedding photography. It will just take some pioneer photographers to give it a try, which could be you.

Not post-processing your pictures is called one-step photography, a term coined by Edwin Land and perpetuated by Ansel Adams in his book Polaroid Land Photography. “The effect of one-step processing on both amateur and professional creative photography,” Adams stated, “has been revolutionary.” With film, step-one is capturing the picture in-camera and step-two is developing and printing it in a darkroom; however, Polaroid cameras removed the second step, creating a one-step process, which greatly simplified the photographic workflow. With digital, step-one is capturing the picture in-camera and step-two is post-processing in software like Lightroom; however, Film Simulation Recipes remove the second step, creating a one-step process, which greatly simplifies the photographic workflow. “The process has revolutionized the art and craft of photography,” Adams concluded. It still is, for those who embrace the one-step approach.

There’s an Easier Way — JPEG Photography for a Faster Workflow

Posted on February 3, 2023 by Ritchie Roesch

*Arches National Park, Utah — iPhone 11 — RitchieCam App — Analog Gold filter*

“I’ve been working on my photos from October rather than reviews….”
—Ken Rockwell, February 2, 2023

I just stumbled upon that quote from Ken, which was followed by an iPhone photo from October (that’s why this article begins with an iPhone picture). I bet a lot of you can relate to his statement. When you photograph a lot, your post-processing workflow can get backed up quite a bit. I have thousands of unprocessed RAW files that have been sitting on a now-obsolete computer’s hard drive for at least seven years now. I get it: you’ve got stuff to do, and your limited time is being pulled every which way, so something’s got to give.

I discovered that there’s a better way. There’s no need to get four or five months behind. There’s no need to let your photographic work back up so much. You can can accomplish so much more with the time that you’ll save. What is this better way? It’s really simple: shoot JPEGs, and skip the picture editing step (called One Step Photography, as explained by Ansel Adams in his book Polaroid Land Camera). More and more photographers are embracing this approach.

*Sitting Above Horseshoe Bend* – Horseshoe Bend, AZ – Fujifilm X-E4 & Pergear 10mm – “The Rockwell” Recipe

Ken Rockwell knows this. Not only does he often shoot JPEGs, but he once tried one of my Film Simulation Recipes on a Fujifilm camera. He shoots with a lot of brands, and Fujifilm isn’t his main make. I have Film Simulation Recipes for Fujifilm cameras, I have Recipes for Ricoh GR cameras, and I have an iPhone camera app called RitchieCam; if you don’t shoot with Fujifilm, Ricoh, or iPhone, your options are much more limited (I did make a few Recipes for Nikon Z, too, but it’s a pretty small number).

The reason why it’s important to shoot with Recipes is because the settings have been fine-tuned to produce a particular aesthetic that doesn’t require editing. The images look good straight from the camera, as if they had been post-processed or perhaps were even shot on film. Except they weren’t, which saves you a ton of time, money, and hassle. If you aren’t shooting with Recipes, you are most certainly doing some amount of post-processing, whether you shoot RAW or JPEG. There are some people who do still edit their camera-made-using-Recipes JPEGs, but they’re doing much less editing than they otherwise would be. The point of using Film Simulation Recipes is to edit less or (preferably) not at all, which has a huge upside, but it does require Recipes that produce excellent results, and a little extra care by the photographer in the field, since “I’ll fix it in post” isn’t really an option.

If Ken had used a Fujifilm camera programmed with Fuji X Weekly Recipes, surely he would not be busy right now post-processing pictures captured way back in October. Instead, he’d be writing those reviews that have been delayed, or out on some other photographic adventure. The October exposures would have been completed in October, or maybe early November at the latest. If he had used RitchieCam, there would be no need to process his iPhone images with Skylum software, because they would have been ready-to-publish the moment they were captured. Ken, you should try my iPhone camera app. And you should shoot with Fujifilm cameras more often.

*Captured at the end of October, posted to Instagram the next day, and published on this website November 8th.*

With the Canikony brands, shooting awesome straight-out-of-camera (SOOC) JPEGs isn’t as easy or prevalent. Sure, it can be done, but it is much more often done with other brands because of things like the Fuji X Weekly App, which contains approaching 300 Film Simulation Recipes for Fujifilm cameras, so no matter your desired aesthetic, there’s a Recipe for you. Download the Fuji X Weekly App for free today (Android here, Apple here), and consider becoming a Patron subscriber to unlock the best App experience. Ken is sitting at a computer right now fiddling with files, since he didn’t shoot with Fujifilm cameras programmed with Film Simulation Recipes.

People seem to either love or hate Ken Rockwell. To be clear, this article is not bashing him. I’ve actually had correspondence with Ken, and he seems like a very nice guy. I think his “real” personality is much more kind and genuine than his online persona, which can sometimes come across as abrasive and perhaps even offensive. If you hate him, I would suggest that you reach out to him with an open mind and heart, and try to get to know him a little, because your mind might get changed, even if just a bit. Personally, I have found some of his articles, insights, and commentary to be quite helpful; however, I certainly don’t agree with everything that he says, and I take his words with a grain of salt (as you should with mine). He’s very successful at what he does, so he’s obviously doing something “right” even if I don’t fully agree with what it is.

All of that is to say, if you don’t want your workflow backed up for months because you have so many exposures to edit, and you’d rather spend your time doing something else—including capturing more photographs—then SOOC JPEGs might just be the thing for you. If you don’t own a Fujifilm camera, consider picking one up. Download the Fuji X Weekly App. Select a few Film Simulation Recipes to try. Let your RAW editor subscription expire.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-E4 in black: Amazon B&H Moment
Fujifilm X-E4 in silver: Amazon B&H Moment

The SOOC Revolution

Posted on January 24, 2023 by Ritchie Roesch

*Fence & Desert* – Buckeye, AZ – Fujifilm X-T5 & Fujinon 35mm f/2 – “Vintage Bronze” Recipe

“The effect of one-step processing on both amateur and professional creative photography has been revolutionary.”
—Ansel Adams, Polaroid Land Camera

I woke up this morning unsure what to write about. It just so happened that I had a handful of exposures I captured yesterday evening still sitting on the SD Card in my Fujifilm X-T5. Using Fujifilm’s Cam Remote App, I transferred the pictures from the camera to my iPhone, cropped and straightened a few of them, and uploaded the images to cloud storage. It took maybe 10 minutes tops start-to-finish, and I don’t even think it was that long. One-step photography, which removes the second-step (the editing step), is truly revolutionary, just as Ansel Adams stated. Of course he was talking about instant film—something he was a big fan of—and we’re talking about straight-out-of-camera JPEGs, something that I’m a big fan of. Now I know what to write about today!

*First Sign of Spring* – Buckeye, AZ – Fujifilm X-T5 & Fujinon 35mm f/2 – “Vintage Bronze” Recipe

Why is shooting straight-out-of-camera (SOOC) JPEGs revolutionary?

First, it allows for a faster, more streamlined workflow. When you use Fujifilm cameras and Film Simulation Recipes, the camera does all the post-processing work for you. You don’t have to spend hours and hours sitting in front of a computer fiddling with images. This can save you an extensive amount of time and effort, which can significantly increase your productivity, plus make photography more enjoyable. It’s not only a faster workflow, but an easier workflow. Achieving a desired aesthetic is as simple as programming the correct recipe into your camera.

*Yellow Wildflowers* – Buckeye, AZ – Fujifilm X-T5 & Fujinon 35mm f/2 – “Vintage Bronze” Recipe

Next, SOOC JPEGs allow you to be more consistent. Because the camera is applying the recipes, the photographer doesn’t have to worry about inconsistencies in their editing process. This makes achieving cohesive results for a photo series or project much easier.

Also, JPEGs are more efficient than RAW in terms of storage space. You don’t need to buy a larger SD Card or external hard drive or pay for more cloud storage nearly as quickly. Upload and download times are faster. You have a ready-to-share photo the moment that it’s captured—you don’t have to wait for a program to process it first.

*Jon at the Fishin’ Pond* – Buckeye, AZ – Fujifilm X-T5 & Fujinon 35mm f/2 – “Vintage Bronze” Recipe

Finally, SOOC JPEGs might be considered more authentic. Film Simulation Recipes often replicate the look and feel of classic film stocks and processes, and seem less digital-like in their rendering. There is a growing sentiment among photography consumers (not photographers, but those who view pictures) that “Photoshop” is bad, and picture manipulation equals people manipulation; however, unedited images don’t carry that stigma, and can come across as more authentic.

All of this and more are why there is a revolution in photography right now. More and more photographers—from first-camera beginners to experienced pros with recognizable names—are using Film Simulation Recipes and shooting SOOC JPEGs. It’s a growing trend, and I believe it will become much bigger in the coming years. I’m truly honored to be a part of it, and I’m glad that you’ve come along for the ride.

*Budding & Blooming* – Buckeye, AZ – Fujifilm X-T5 & Fujinon 35mm f/2 – “Vintage Bronze” Recipe

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Fujinon 35mm in black:  Amazon  B&H  Moment
Fujinon 35mm in silver:  Amazon  B&H  Moment

Find this Film Simulation Recipe and over 250 more on the Fuji X Weekly — Film Recipes App!

I Love Getting Analog Looks SOOC

Posted on November 8, 2021 by Ritchie Roesch

*Captured with a Fujifilm X100V using the Fujicolor Pro 400H recipe.*

I love getting an analog aesthetic right out of camera! Fujifilm X cameras offer many great tools to get film-like results straight-out-of-camera without the need to edit. By adjusting the JPEG parameters, you can create various looks that I call film simulation recipes—I have published nearly 200 of them! These settings save you time, simplify the photographic process, and make capturing pictures even more enjoyable.

“By making it possible for the photographer to observe his work and his subject simultaneously,” wrote Edwin H. Land, co-founder of Polaroid, “and by removing most of the manipulative barriers between the photographer and the photograph, it is hoped that many of the satisfactions of working in the early arts can be brought to a new group of photographers.”

Ansel Adams called it One-Step Photography, and added, “The effect of one-step processing on both amateur and professional creative photography has been revolutionary. As with all art forms, we must accept the limitations of the medium as well as revel in the advantages.”

Land and Adams were specifically talking about Polaroid pictures, but I think it applies similarly to Fujifilm X cameras and film simulation recipes. The “manipulative barriers between the photographer and the photograph” have been removed! Now you just have to decide which recipe you want to use, like picking which film to load, and start creating, without worrying about how you’re going to later manipulate the pictures, because the straight-out-of-camera pictures are pretty darn good, and don’t require manipulation. Sure, edit if you want—there’s nothing wrong with that—but you don’t have to if you don’t want to, and there’s nothing wrong with that, either. Ansel Adams called it “revolutionary” and said to “revel in the advantages.” There’s freedom in this.

All of the pictures in this article are unedited (except for perhaps some minor cropping) straight-out-of-camera JPEGs that I recently captured using a Fujifilm X camera and a film simulation recipe.

*Captured with a Fujifilm X100V using the Kodak Tri-X 400 recipe.*

*Captured with a Fujifilm X100V using the AgfaColor RS 100 recipe.*

*Captured with a Fujifilm X-E4 using the Kodacolor VR recipe.*

*Captured using a Fujifilm X-E4 with the Fujicolor Superia 1600 recipe.*

One-Step Photography

Posted on December 26, 2020 by Ritchie Roesch

I believe that it’s often better to spend money on experiences rather than new gear. Sometimes a book can be just as good as an experience; perhaps it can be an experience in and of itself. For Christmas my family gifted me three photography books, each one featuring the legendary photographer Ansel Adams. One of the three books was especially surprising: Polaroid Land Photography by Ansel Adams.

Did you know that Ansel Adams, the renown black-and-white landscape photographer who invented the Zone System and who was celebrated for his darkroom mastery, loved Polaroid photography? I didn’t. I was surprised to learn that one of his well-known Yosemite pictures was a Polaroid (Type 55), and this picture was found in one of the other two books I was gifted. Adams’ Polaroid book is a thorough and highly technical look at instant film. It’s the ultimate guide to Polaroid, at least from 1978 when this second edition was published. I want to share a few quotes from the book, then circle it back to this blog and Fujifilm.

“It is unfortunate that so many photographers have thought of the Land camera as a ‘toy,’ a casual device for ‘fun’ pictures, or, at best, a gadget to make record pictures! The process has revolutionized the art and craft of photography….”
—Ansel Adams

It’s clear right from the beginning of the book that Adams considered the Polaroid camera a serious photographic tool. He felt it was under-appreciated and underutilized by the photographic community at large.

“By making it possible for the photographer to observe his work and his subject simultaneously, and by removing most of the manipulative barriers between the photographer and the photograph, it is hoped that many of the satisfactions of working in the early arts can be brought to a new group of photographers. The process must be concealed from—non-existent for—the photographer, who by definition need think of the art in taking and not in making photographs. In short, all that should be necessary to get a good picture is to take a good picture, and our task is to make that possible.”
—Edwin H Land, co-founder of Polaroid

Adams included that Edward Land quote in Chapter 13, Principles of One-Step Photography, and he immediately followed it with this:

“The effect of one-step processing on both amateur and professional creative photography has been revolutionary.”
—Ansel Adams

Polaroid Land Photography is an extensive user’s manual—Adams referred to it as such many times—yet it is full of inspiration, both in written words and great photography. There is so much that I could quote, but I will refrain myself and add just one more.

“As with all art forms, we must accept the limitations of the medium as well as revel in the advantages.”
—Ansel Adams

I was reading all this as I was simultaneously celebrating the fact that I had so easily finished the pictures of my kids opening their Christmas presents. By finished, I mean finished. I captured the pictures, and in the time it takes most people to load their RAW files onto their PC or Mac, I had already uploaded them to my phone, put them into storage, and shared them to loved ones. Done. It occurred to me that this is the modern equivalent of one-step processing.

Over the last several months I have been pondering why my different film simulation recipes are so popular. Tens of thousands of photographers across the globe, from newbies to experienced pros, are using these camera settings on their Fujifilm cameras. I get feedback daily from people telling me how these recipes have changed their photographic lives. There’s been a very real impact that this blog has had on the photography continuum. Yet the why has been illusive to me, until today.

Polaroid changed photography 50, 60, 70 years ago. The biggest name in photography not only embraced it but called it revolutionary. There are a few parallels to Polaroid cameras and film simulation recipes on Fujifilm X cameras, but the biggest is perhaps one-step processing. Yes, if you shoot RAW+JPEG, you can always reprocess the RAW, but there is fun in not having to do so if you don’t want to. There’s a certain satisfaction, not to mention time saved, in having a completed picture right out of camera that needs no editing, or maybe only some small, quick adjustments. I wonder if Ansel Adams were still around today, if he would embrace the film simulation recipe the same as he did the Polaroid. Honestly, the answer isn’t important, because so many photographers are embracing it, and it’s revolutionizing photography.

Here is a small sampling of those pictures that I captured on Christmas morning. I used my Fujifilm X100V camera loaded with my Superia Premium 400 film simulation recipe.