Ken Rockwell likes to say that Fujifilm cameras aren’t good for landscape photography because the JPEG colors aren’t “wild” enough for him. Even on his review of the X100V, he says, “The as-shot JPG color palette and contrasts are quite sedate,” and, “the X100V won’t amp-up colors if they aren’t strong to begin with.” He adds, “The Velvia film simulation modes don’t look any better; certainly not like real Velvia.” He’s entitled to his opinion, but I think he just hasn’t used the “right” recipe, and he might change his mind if he did. This recipe is one that Ken Rockwell might approve of, as it’s inspired by him, and that’s why I call it The Rockwell.
Ken mentions that the Velvia film simulation isn’t like real Velvia, and he means Velvia 50. There are, in fact, a few different films that share the Velvia name. Straight out of the box, the film simulation differs a little from the film. My X-T30 Velvia recipe is intended to get the film simulation closer to actual Velvia 50 film. “The Rockwell” recipe is also in the ballpark of Velvia 50 film, although it might actually exceed it. I’ve heard it said that Fujifilm’s short lived Fortia film (which Color Chrome Effect and Color Chrome Effect Blue are inspired by), which is like Velvia 50 on steroids, was a mistake. Supposedly it (or at least the original Fortia 50) was a botched Velvia run, but instead of trashing it Fujifilm sold it as a new film. This recipe isn’t as crazy as Fortia, but it’s every bit as crazy as Velvia 50 and perhaps slightly more. Another film that is in the general vicinity of this aesthetic is Kodak’s Ektachrome 100VS, which was essentially Kodak’s closest film to Velvia, but this recipe is a little off from that film. No, “The Rockwell” isn’t an exact match to any film, it’s just a recipe that Ken might use on his X100V if he ever read this article.
This film simulation recipe is definitely not for everyone. Just like the person it was named after, it’s bold yet sometimes over-the-top. Many of you will find it to be much too much for your photography. But some of you are going to love it. In the right situations, this recipe is stunning! It uses Clarity, which slows down the camera considerably, but this is a recipe that you might want to work slow with anyway, so it should be alright. This recipe is only compatible (as if this writing) with the X100V, X-Pro3 and X-T4.
Dynamic Range: DR200
Noise Reduction: -4
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Strong
White Balance: Auto, +1 Red & -1 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)
Example photographs, all camera-made JPEGs using this “The Rockwell” film simulation recipe on my Fujifilm X100V:
See also: Film Simulation Recipes
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Help Fuji X Weekly
Nobody pays me to write the content found on fujixweekly.com. There's a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!