Fujifilm X100V Film Simulation Recipe: The Rockwell (Velvia)

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Abandoned Dream – Red Rock Lakes NWR, MT – Fujifilm X100V – “The Rockwell”

Ken Rockwell likes to say that Fujifilm cameras aren’t good for landscape photography because the JPEG colors aren’t “wild” enough for him. Even on his review of the X100V, he says, “The as-shot JPG color palette and contrasts are quite sedate,” and, “the X100V won’t amp-up colors if they aren’t strong to begin with.” He adds, “The Velvia film simulation modes don’t look any better; certainly not like real Velvia.” He’s entitled to his opinion, but I think he just hasn’t used the “right” recipe, and he might change his mind if he did. This recipe is one that Ken Rockwell might approve of, as it’s inspired by him, and that’s why I call it The Rockwell.

Ken mentions that the Velvia film simulation isn’t like real Velvia, and he means Velvia 50. There are, in fact, a few different films that share the Velvia name. Straight out of the box, the film simulation differs a little from the film. My X-T30 Velvia recipe is intended to get the film simulation closer to actual Velvia 50 film. “The Rockwell” recipe is also in the ballpark of Velvia 50 film, although it might actually exceed it. I’ve heard it said that Fujifilm’s short lived Fortia film (which Color Chrome Effect and Color Chrome Effect Blue are inspired by), which is like Velvia 50 on steroids, was a mistake. Supposedly it (or at least the original Fortia 50) was a botched Velvia run, but instead of trashing it Fujifilm sold it as a new film. This recipe isn’t as crazy as Fortia, but it’s every bit as crazy as Velvia 50 and perhaps slightly more. Another film that is in the general vicinity of this aesthetic is Kodak’s Ektachrome 100VS, which was essentially Kodak’s closest film to Velvia, but this recipe is a little off from that film. No, “The Rockwell” isn’t an exact match to any film, it’s just a recipe that Ken might use on his X100V if he ever read this article.

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Gibbon Falls – Yellowstone NP, WY – Fujifilm X100V – “The Rockwell”

This film simulation recipe is definitely not for everyone. Just like the person it was named after, it’s bold yet sometimes over-the-top. Many of you will find it to be much too much for your photography. But some of you are going to love it. In the right situations, this recipe is stunning! It uses Clarity, which slows down the camera considerably, but this is a recipe that you might want to work slow with anyway, so it should be alright. This recipe is only compatible (as if this writing) with the X100V, X-Pro3 and X-T4.

Velvia
Dynamic Range: DR200
Highlight: -1
Shadow: -1
Color: +4
Noise Reduction: -4
Sharpening: +4
Clarity: +5
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Strong
White Balance: Auto, +1 Red & -1 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)

Example photographs, all camera-made JPEGs using this “The Rockwell” film simulation recipe on my Fujifilm X100V:

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Lake McDonald Shore Trees – Glacier National Park, MT – Fujifilm X100V

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Driftwood Shore – Glacier National Park, MT – Fujifilm X100V

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McDonald Lake & Rocks – Glacier National Park, MT – Fujifilm X100V

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Lake McDonald – Glacier National Park, MT – Fujifilm X100V

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Flathead Lake – Flathead Lake, MT – Fujifilm X100V

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Clear Blue Water – Glacier National Park, MT – Fujifilm X100V

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Tree & Snake River – Idaho Falls, ID – Fujifilm X100V

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McDonald Creek Behind Pines – Glacier National Park, MT – Fujifilm X100V

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Trees Obscuring the River – Glacier National Park, MT – Fujifilm X100V

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McDonald Creek – Glacier National Park, MT – Fujifilm X100V

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Green Trees – Glacier National Park, MT – Fujifilm X100V

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Forest Flowers – Glacier National Park, MT – Fujifilm X100V

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Lake Daisies – Flathead Lake, MT – Fujifilm X100V

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Blossomed Bush by the Lake – Flathead Lake, MT – Fujifilm X100V

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Upper Red Rock Lake – Red Rock Lakes NWR, MT – Fujifilm X100V

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Red Lake Light – Flathead Lake, MT – Fujifilm X100V

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Morning Rays – Canyon Ferry Lake, MT – Fujifilm X100V

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Sunset Through The Trees – Island Park, ID – Fujifilm X100V

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Aspen Sunstar – Island Park, ID – Fujifilm X100V

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Johnny Sack Cabin – Island Park, ID – Fujifilm X100V

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Hanging Flower Pot – Big Sky, MT – Fujifilm X100V

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Mountain Wildflowers 1 – Red Rock Lakes NWR, MT – Fujifilm X100V

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Mountain Wildflowers 2 – Red Rock Lakes NWR, MT – Fujifilm X100V

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Rural Blossoms – Island Park, ID – Fujifilm X100V

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Mountain Springtime – Island Park, ID – Fujifilm X100V

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Blossom by the River – Island Park, ID – Fujifilm X100V

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River Grass – Island Park, ID – Fujifilm X100V

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Grassy Hills – Wild Horse Island State Park, MT – Fujifilm X100V

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Pine in the Field – Wild Horse Island State Park, MT – Fujifilm X100V

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Abandoned Rural Building – Wild Horse Island State Park, MT – Fujifilm X100V

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Pop of Color Cabin – Polebridge, MT – Fujifilm X100V

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Birdhouse Fence – Island Park, ID – Fujifilm X100V

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Playground at the Edge of Nowhere – Island Park, ID – Fujifilm X100V

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Hot Water – Yellowstone National Park, WY – Fujifilm X100V

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Blue Eye – Yellowstone National Park, WY – Fujifilm X100V

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Red Rock Turtle – Island Park, ID – Fujifilm X100V

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Colorful Pallets – Bozeman, MT – Fujifilm X100V

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Westfield – Idaho Falls, ID – Fujifilm X100V

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Pink – Island Park, ID – Fujifilm X100V

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Stop for the Pink Bus – Silos, MT – Fujifilm X100V

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18 – Silos, MT – Fujifilm X100V

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Stop Here – Yellowstone National Park, WY – Fujifilm X100V

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Blue Trailer – Rexburg, ID – Fujifilm X100V

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Grease Work – Rexburg, ID – Fujifilm X100V

See also: Film Simulation Recipes

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13 comments

  1. Jimmy · 15 Days Ago

    I never have, and never will, pay any attention at all to Ken Rockwell. Plenty of gear reviewers take bad or uninspired photos, but Ken’s photos are so awful I can’t take him seriously. I’d be inclined to do the opposite of anything he suggested. Rant over.

    Liked by 1 person

    • Khürt Williams · 15 Days Ago

      Who cares how bad his photos are. His gear reviews are spot on.

      Liked by 4 people

      • Ritchie Roesch · 15 Days Ago

        He certainly has some good information and opinions on his site, but you have to wade through some nonsense, as well. He’s very successful at what he does, so it works well for him.

        Liked by 1 person

    • Ritchie Roesch · 15 Days Ago

      Lol! That’s very funny. I’m not a big fan of many of his photographs or much of his writings, but it’s not all bad and he does have some good information and opinions. You have to weed through a lot to find them. Certainly his controversial website does well for him (no such thing as bad publicity, right?).

      Like

  2. Khürt Williams · 15 Days Ago

    Beautiful set of images Ritchie. I think “Rockwell” Velvia 50 was an excellent choice. So vibrant. I think Ken is correct. Fuji’s Velvia film simulation is a bit “pale”. Of course, a film first photographer like yourself would recognise that.

    Some day I’ll make it out to Yosemite. I love the flowing water shots.

    Liked by 2 people

    • Ritchie Roesch · 15 Days Ago

      Thank you! I appreciate the input! It’s a great simulation for maximizing the camera’s ability for bold color pictures.

      Like

  3. gunther geeraerts · 15 Days Ago

    Thanks Ritchie!
    I just tried the adapted Velvia in my Xpro 3 and the result is just gorgeous!

    Liked by 1 person

  4. Earl Goodson · 13 Days Ago

    Haha, spot on. The man has probably been shooting for longer than I’ve been alive but his taste in colors really is eye-watering. I do love the extra tonal gradation (?) the Color Chrome effect provides here. Personally, Astia is already a touch punchy to my eyes but I could see using Velvia if I decide to get into landscape work.

    Like

    • Ritchie Roesch · 13 Days Ago

      For landscapes this can be a good recipe. To tone it down, Astia instead of Velvia might be a good option (nice suggestion!). Thank you for the input!

      Like

  5. Francis.R. · 12 Days Ago

    Ken Rockwell adores Velvia 50 for sunsets. That would be the place to try this setting. Said that nice landscapes, they are soothing : )

    Like

  6. Pingback: Traveling With Fujifilm, Part 2: Dirty Jobs & Failed Dreams in Rexburg | Fuji X Weekly

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