Where Nikon Went Wrong with the Zf

I have to admit that the announcement of the Nikon Zf has given me G.A.S. (Gear Acquisition Syndrome). The camera looks stunning! And it seems to be nicely equipped, spec-wise.

There are some who will say that the 24mp sensor is unimpressive—and, yes, it’s not—but it’s all that most will ever need. Some cars have a powerful turbocharged V8, but do you really need it? It might be a whole lot of fun on occasion, but not likely a necessity, unless you’re towing something heavy or maybe on a raceway. That fuel-efficient V4 is a lot more practical, and probably plenty for your purposes. Similarly, the 24mp sensor in the Zf is more than enough resolution, unless you plan to crop deeply or print posters. On Fujifilm, I actually prefer the 26mp X-Trans IV sensor to the 40mp high-resolution X-Trans V sensor, just because more resolution is more cumbersome and can create storage issues, and I simply don’t need that much resolution. I think, for most people and purposes, the 20mp to 30mp range is ideal, and 24mp to 26mp seems like a sweet spot. More than that is overkill for the majority of photographers.

The problem, though, with the Zf is fundamental: there’s no aperture ring on Nikkor Z lenses. Because the lenses don’t have an aperture ring, Nikon was forced to include PASM. Just like the Zfc, the Zf has a shooting mode (a.k.a. PASM) switch, which enables and disables the knobs on top of the camera. For example, if the switch is set to A, the shutter knob doesn’t do anything, and is there only for looks. Of course it makes sense that it does this, but if designed correctly, the step of moving the switch to the correct position in order to activate the knob so that the shutter speed can be adjusted is unnecessary. Also, it’s unintuitive. No aperture control on the lens means that it can’t be set when the camera is powered off. Oftentimes, when I am photographing a scene, as soon as I see what it is that I’m going to capture, I have an idea what I want the aperture to be, and I’ll set it even before I power on the camera. Can’t do that on the Zf or Zfc. Just like the Zfc, the Zf makes the most sense when used in Manual mode, and especially when paired with a third-party lens with an aperture ring.

If you want the full Fujifilm experience, you’d better get a Fujifilm, as the Zf won’t deliver that. The Zfc couldn’t match it, and the Zf won’t be able to, either. That doesn’t mean the Zf isn’t an excellent camera, because I’m certain that it is very good, maybe one of Nikon’s best ever (I’m saying this having never used it personally). I would certainly love one myself, just because I’m a sucker for beautifully designed digital cameras that look and handle retro-like. I think the Fujifilm X-T5 and Nikon Zf will be compared very closely by reviewers and YouTubers, and, in my opinion, the X-T5 wins for several reasons, including size, weight, price, JPEG output/Film Simulation Recipes, and user experience (no PASM); however, the Zf will have strengths that beat Fujifilm, so it depends on what’s most important to the user as to which one wins, as I think they’re very comparable. If you’re in the Fujifilm system, you’re not likely to jump ship for the Zf, but if you’re in the Nikon system, the Zf will be quite tempting, and maybe it will convince you to stay with Nikon instead of switching over to Fujifilm, if you were considering that.

I want the Nikon Zf, but $2,000 could fund a nice weekend getaway somewhere. I think experiences matter much more than gear, and oftentimes it’s better to invest in using what you have in an epic way than to buy something new and miss out on the adventure. G.A.S. is an unfortunate problem, especially when combined with F.O.M.O. (fear of missing out); however, the best way to overcome it is to accept that what you have is plenty good enough—simply use it to the best of your ability whenever the opportunities come, and see what happens.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Nikon Zf:  Amazon   B&H
Nikon Zfc:  Amazon   B&H

3 (More) Nikon Z Film Simulation Recipes

When the Nikon Zfc was announced in 2021, I preordered it, and waited a long time for it to come. When it finally arrived, I pulled the Zfc out of the box and began to use it, and I was quickly disappointed. I said that it was most similar to the Fujifilm X-T200, yet significantly bigger, heavier, and more expensive. Still, I put the camera through its paces, and even created 11 Nikon Z Film Simulation Recipes using the Zfc. Then the camera went back into its box, and I strongly considered selling it.

After months and months of none-use, and after moving to a different state, I decided to give the Zfc one more try, but with a significant modification: I ditched the lousy Nikkor 28mm lens in favor of the TTArtisan 35mm f/1.4. Why? Because the TTArtisan lens has an aperture ring, and the Nikkor doesn’t. The TTArtisan lens is better optically than the Nikkor, too—I’m much happier with this setup.

Right now I’m working on my full-review of the TTArtisan 35mm f/1.4 lens, and that means using it. Initially on my Zfc I was using the recipes that I had already created, but then I decided to make a few new ones—I guess I couldn’t help myself. If you add these three to the 11 others, I now have 14 Film Simulation Recipes for Nikon Z cameras!

Obviously, I made these JPEG recipes on the Zfc, so it will render differently on the full-frame models, but I’m not sure exactly how differently, as I’ve never used a full-frame Z camera. The reports have been positive, though, so I assume that they work well, including on the more expensive bodies—I just have no first-hand experience.

For those who might not know what “Film Simulation Recipes” are, they’re JPEG camera settings that allow you to achieve various looks (mostly analog-inspired) straight-out-of-camera, no editing needed. It can save you a lot of time by simplifying your workflow, and it can make the process of creating photographs more enjoyable.

Vintage Teal

Nikon Zfc — Vintage Teal

Vintage mood with a deep-teal cast.

Picture Control: Sepia
Effect Level: 40
Quick Sharp: 0.00
Sharpening: +1.00
Mid-Range Sharpening: +2.00
Clarity: -2.00
Contrast: +1.00
Filter Effects: Red

Toning: 7.00
Active D-Lighting: High
High ISO NR: Low
White Balance: Cloudy
WB Adjust: A1.0 G4.0
ISO: up to 3200

Nikon Zfc — Vintage Teal
Nikon Zfc — Vintage Teal
Nikon Zfc — Vintage Teal
Nikon Zfc — Vintage Teal

Redscale

Nikon Zfc — “Redscale”

Similar to Kodak Gold with the film spooled backwards (redscale).

Picture Control: Red
Effect Level: 50
Quick Sharp: 0.00
Sharpening: -1.00
Mid-Range Sharpening: 0.00
Clarity: -1.00
Contrast: +2.00
Filter Effects: Green

Toning: 6.00
Active D-Lighting: Normal
High ISO NR: Low
White Balance: Day White Fluorescent
WB Adjust: B2.0 G4.0
ISO: up to 3200

Nikon Zfc — “Redscale”
Nikon Zfc — “Redscale”
Nikon Zfc — “Redscale”
Nikon Zfc — “Redscale”

Bright Negative

Nikon Zfc — “Bright Negative”

Reminiscent of brightly exposed color negative film.

Picture Control: Melancholic
Effect Level: 100
Quick Sharp: 0.00
Sharpening: 0.00
Mid-Range Sharpening: +1.00
Clarity: -1.00
Contrast: +3.00
Saturation: +3.00
Active D-Lighting: High
High ISO NR: Low
White Balance: Daylight Fluorescent
WB Adjust: A6.0 G6.0
ISO: up to 3200

Nikon Zfc — “Bright Negative”
Nikon Zfc — “Bright Negative”
Nikon Zfc — “Bright Negative”
Nikon Zfc — “Bright Negative”

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Nikon Zfc — Amazon — B&H
TTArtisans 35mm f/1.4 — Amazon — B&H

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Nikon Copying Fujifilm?

Photo’s via NikonRumors.com

Nikon is about to announce a new retro-SLR-styled APS-C mirrorless camera: the Zfc. It has some similarities to the Fujifilm X-T30, X-T4, and X-T200 (and also the Olympus OM-D), while not being exactly like any of them. According to NikonRumors, this camera is the Nikon Z50, just in a retro body inspired by the Nikon FM and Df cameras. The Z50 has a 20-megapixel sensor, and, as far as I know, is well regarded yet unexciting. This new body design will certainly create some excitement!

You might notice the Zfc has a shutter knob, exposure compensation knob, and ISO knob on the top of the body (much like the X-T4). There’s also a PASM switch. I can’t help but wonder, if Nikon had included an aperture ring around the lens, would the PASM switch even be necessary? I feel like Nikon went 90% there, but just didn’t push themselves all the way. Of course, they know their audience far better than I do, and they have far more experience in camera design than I.

With this camera, I believe that Nikon is specifically targeting the Fujifilm market. I’m not sure if they’re trying to lure Fujifilm photographers to Nikon, or simply attempting to stop Nikon shooter from leaving for Fujifilm, or maybe both, or perhaps those moving on from Micro 4/3. I have no idea how successful they’ll be at this, but I do think the Zfc will get some attention, something Nikon desperately needs. It seems like they’ve produced a lot of rather ho-hum products as their customers have jumped ship for other brands.

What Nikon doesn’t have that Fujifilm does are Film Simulations and Film Simulation Recipes. That’s not to say that Nikon’s JPEGs are junk (because I’m sure they’re not), but there’s nothing in the photographic world that rivals what Fujifilm and Fujifilm shooters (that’s you and me!) have created. While Nikon’s new exterior camera design is great, if they really want to compete against Fujifilm they need to recommit to the camera-made JPEG and do something just as radical inside as they did with the body. After all, photography is both about the picture and the experience, and I think the Zfc is an attempt to improve the latter (for certain people) while not addressing the former. I like this step that Nikon is taking, and I think it would be great if they continued down that path, but I’d be surprised if they did. We’ll see. Nevertheless, the Nikon Zfc is indeed a lovely looking camera.