B&H X-H1 Bundle Deal Was a Bust

Fujifilm X-H1

Sometimes, if something seems to good to be true, it is. That’s the case with the recent super deal that B&H had on their website yesterday. They listed the Fujifilm X-H1 bundled with some different lenses on sale for some ridiculously low prices. Turns out, it wasn’t a deal at all. The camera-lens bundle was mistakenly listed for those prices. The customers who purchased it, such as myself, are having their sales cancelled and a refund issued.

I understand that mistakes happen. I don’t want to see B&H go bankrupt from such a mistake. At the same time, it’s poor customer service for them to do this. They were just closed for Yom Kippur, so this seems a bit hypocritical, as well. In my opinion, they should have honored the deal for those who ordered, or at a minimum offered something for the inconvenience. It’s not my fault that B&H made a mistake, but now I have a hold on my card and wasted some of my precious time. I’m suffering the consequences of their mistake (I’m being overly theatrical to make a point). Honestly, I like B&H and they have a good track record overall, but this isn’t the first time that I’ve had a transaction with them end in disappointment.

Will I do business with B&H in the future? I’m sure that I will. Am I going to consider using one of their competitors instead? If all things are equal, I probably will, at least for awhile. I wish that they had handled this better. I can’t know for sure when something is legit or not, so I have to trust that the people at B&H are doing their job, and in this case they didn’t live up to that trust. That’s not what a company needs to do to keep their customers happy. Happy customers are repeat customers. Discontent customers go someplace else. That’s the way business works.




  1. fragglerocking · October 11, 2019

    Ah that’s not right. Amazon did something similar recently but honoured their mistake, still they’re huge and can afford to I suppose.

    • Ritchie Roesch · October 11, 2019

      I think B&H could have, at a minimum, offered a coupon or small gift card or something, anything, for the trouble they put their customers through, if they weren’t going to honor their own prices.

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