The Evolution of Fujifilm Recipes

Cold Rim, Warm Light – Grand Canyon NP, AZ – Fujifilm X-T5 – Kodak Vision3 250D v2

In photography, nothing stays the same forever. Film stocks come and go, and are revised over time. Processes change. Technology advances. New cameras with fresh features are introduced. New techniques are invented, while old ones are occasionally rediscovered. Styles are constantly evolving. What’s “in” one year might be “out” the next, and maybe back “in” sometime later. Everything evolves as it passes from one person to another. As Austin Kleon famously stated in his book Steal Like An Artist, “Every new idea is just a mashup or a remix of one or more previous ideas.” Film Simulation Recipes are not exempt from this.

Most of the 400+ Fuji X Weekly Film Simulation Recipes are at least loosely inspired by photographic film stocks. Some are more strict replications than others, but none are exactly perfect. They’re constrained by the camera’s hardware and programming—it’s simply not possible to replicate specific films with scientific accuracy straight-out-of-camera, although it’s surprising just how close you can get sometimes. I’ve seen photos online that I thought were my Recipes, but they turned out to be actual film; I’ve seen photos online that I thought were film, but turned out to be one of my Recipes. For the most part, though, you can only get so close because you are working within some strict parameters and limitations (limitations should be viewed positively). Basically, consider Fujifilm Recipes as creative interpretations of analog aesthetics—remixing old ideas with new technologies and processes, sentiments straight from Austin’s book.

Pool Remnant – Rodanthe, NC – Fujifilm GFX100S II – Kodak Tri-X 400

According to AI (because I’m not a mathematician), there are 1,418,895,421,643,700 possible unique Fujifilm Recipes on the latest X-series cameras. That’s one quadrillion, four hundred eighteen trillion, eight hundred ninety-five billion, four hundred twenty-one million, six hundred forty-three thousand, seven hundred. When accounting for commonly-used settings, the odds of two people independently creating the same exact Recipe are about one in four billion (apparently, if you ignore all of the least common options—for example, most Monochromatic Color for B&W, etc.—the odds are about 1 in 100 million). My best guesstimate is that roughly 8,000-to-10,000 Recipes have been published on various platforms and websites by Fujifilm photographers, which is amazing—I remember when the Fujifilm Recipe community numbered in the hundreds; now it’s hundreds-of-thousands worldwide! We’re nowhere near scratching the surface of exhausting the possible Recipes for Fujifilm cameras—not even close to a fraction of one percent. There’s lots of room for a lot more.

It’s not uncommon to “season to taste” a Recipe for the specific subject or situation, or for the photographer’s personal taste. I’ve encouraged that for nearly a decade, saying that it’s better to make a small adjustment or two to the Recipe parameters and get it to work well for you than to stubbornly stick with some settings that aren’t quite right. Sometimes those adjustments result in only a subtle change, and sometimes they’re transformative. That’s not a problem whatsoever—it’s progress. The evolution of Recipes occurs in three natural ways.

Dodge – Boulder, CO – Fujifilm X100VI – Reggie’s Portra

The first is what I’d call a tweak. This is when someone makes a small adjustment to one or two Recipe parameters. Maybe it’s changing Highlight from -1 to -2, or White Balance from Daylight to Auto, or Grain strength from Strong to Weak. These tweaks don’t replace the original Recipe; they personalize it. It’s just seasoned-to-taste a little for your preferences. A good example of this is Reggie’s Portra, which I will occasionally use with DR400 instead of DR-Auto if there is a bright light source in the scene. That change simply tweaks it, and does not make it a brand-new Recipe. When you say, “I’m using this Recipe with a tweak,” that context helps other photographers understand what they’re seeing and how you arrived there, and why they might possibly prefer that small change, too.

The second is a variant. Variants happen when the core idea remains, but the color or tonality shifts enough that it becomes its own expression. Oftentimes it’s when three or four parameters have been adjusted, or perhaps just one if that one setting has a profound effect (such as Film Simulation). Variants are wonderful because they show how flexible an idea can be, and they deserve to be named as such—connected to the original, but clearly standing on their own. A good example of this is Kodak Vericolor III 160, which is a variant of Kodak Vericolor Warm. Stating, “I started with this Recipe, but made some notable changes to get this outcome,” helps photographers understand why they might choose to use the new variation or stick with the original.

Canyon Club – Williams, AZ – Fujifilm X-T5 – Kodak Vericolor III 160

The third is inspiration. Sometimes the idea of one Recipe can spark something entirely new. The result might share a feeling or direction, but the settings themselves are fundamentally different. An example of this might be Kodak Pro 400, which was inspired in-part by Kodak Portra 400 v2; while the two Recipes have some commonality, they’re notably divergent. In that case, it’s most accurate to say that a Recipe was inspired by another rather than directly formed by it.

I’m not suggesting this as any sort of formality or rigid rule; instead, it’s simply clarity and kindness. Give credit where credit is due (however, if you don’t, nobody is policing it). When we’re open about how ideas evolved, we make it easier for others to learn and experiment. Credit isn’t about ownership, it’s about storytelling. It helps to trace how an aesthetic came to be, and it honors the shared journey that got us there. Recipes are tools meant to be used, adjusted if needed, and maybe occasionally outgrown. If they help you to make photographs that you care about, then they’re doing their job. If your version of a Recipe looks a little different than mine, that’s proof that photography is still a personal endeavor. If your photographic vision changes over time, and a favorite Recipe is no longer a desired aesthetic, or maybe Recipes in-general are no longer satisfying, that’s all normal, and a part of the photography continuum.

Fuji X Weekly App Update — Two Big Improvements!!

Earlier this week I released a new Fuji X Weekly App update, which I’m excited to share with you. I didn’t announce this right away because there was a minor bug that I wanted to fix before telling everybody about this, which has since been fixed and updated, so, as of late last night, that’s no longer an issue. There are two major new features, plus several really minor things you’re unlikely to notice—we’ll just focus on those two big things in this article.

First up is something that’s been under development in one way or another for five years. I explored many different ways to implement this idea in principal, and there were a couple failed attempts, just because of the complications in making it function smoothly. Ultimately, the approached that worked best and most consistently was less intuitive than what I would have ideally preferred, but it was the best option all things considered. I actually rolled it out first in the Ricoh Recipes App, just so I could work out any unforeseen issues before adding it to the Fuji X Weekly App. What is this new feature? Backup/Restore.

Notes, Favorites, and Custom Recipes are stored locally on your phone within the App’s data, and there has not been a way to share them among devices. If, for example, you have both an iPhone and iPad, you’d need to manually input all your Custom Recipes into both devices—they don’t synch. If you switched phones or lost your phone, it was possible to lose your Notes, Favorites, and Custom Recipes. Now, with Backup/Restore, you can save a copy, and share it among devices.

To save a backup, tap the Gear icon, then choose Back Up Data. You’ll be prompted to either Cancel or Continue. If you select Continue, you’ll have the opportunity to choose where you want the .zip file to be stored—it can be on your device or in cloud storage. Once saved, you can share this .zip file with any device that has the Fuji X Weekly App. To restore, simply choose Restore Data, locate the .zip file and tap on it (if it’s a different device, you may need to download the .zip file onto that device). One note of caution: when you Restore Data, it will override and replace whatever you may have added and/or changed since the Backup file was created. For instance, if you have a Custom Recipe on your iPad that’s not on your iPhone, but you Back Up Data on your iPhone and Restore that .zip on your iPad, you’ll lose the Custom Recipe on the iPad. It doesn’t add the backed up data on top of what’s already there; instead, it replaces it.

My recommendation is to periodically Backup the Fuji X Weekly App, even if you don’t have intentions of sharing it to another device. If you add a new Custom Recipe, or you made some changes to your Favorites, that might be a good time to select Back Up Data and create a new .zip file. Cloud storage is probably the most ideal place to keep it, just so if you lose your phone or change devices, you’ll have it available. Should something unforeseen happen, which does occur now and then, it’s better to be safe than sorry. With Backup/Restore, you can now have that peace of mind, and also match up your Notes, Favorites, and Custom Recipes between multiple devices.

The other big feature of this update is a major overhaul to Custom Recipes. Not only is adding Custom Recipes easier and more intuitive now, but they look and behave more like the 400+ Fuji X Weekly Film Simulation Recipes that come in the App. For example, you can add them as Widgets. You can Filter them, and Search them. You can add them as Favorites. If you sort alphabetically A-Z/Z-A, they will be in the correct place. This is a very significant improvement.

All of the fields (except Sensor generation) are freeform text; however, many have a dropdown menu or -/+ field for easier selection. If (for example) you type Velvia instead of selecting it from the dropdown list, the App will still include this Recipe in Filter by Velvia (just as long as it’s spelled correctly). Custom Recipes created prior to this update are fully compatible and will automatically be transformed to the new system (which was probably the trickiest part of revamping it). If you leave a field blank, that field will not appear in your Custom Recipe in the App. For instance, those with X-Trans III cameras can skip Color Chrome Effect, Color Chrome FX Blue, and Clarity, since X-Trans III cameras don’t have those options, and they will simply not show in the finished Recipe. Once you save it, at the very bottom of the Recipe you’ll notice a Notes field, which wasn’t available in the old system.

Those who use the Custom Recipes feature of the Fuji X Weekly App will absolutely love this update. This has been in the works for a long time, and I’m very happy with how it turned out. And it needed to be done prior to the implementation of Backup/Restore. In a sense, as far as the coding goes, these two features go hand-in-hand, and that’s why they were done together. While this update is mostly beneficial to Patron subscribers, there are some small under-the-hood improvements that affect everyone, so even if you are using the App for free, I do recommend updating to the latest version, if your phone did not do so automatically.

The Fuji X Weekly App is free to download and use. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.