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7 Fujifilm Recipes to Replace RAW Editing

*Sailboat at Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF – Vivid Velvia

By moving the creative process from the computer to the camera, Fujifilm Recipes can effectively replace RAW editing for many photographers. Instead of spending hours adjusting curves and sliders after the fact, you make the aesthetic decisions before even pressing the shutter. The colors, contrast, grain, white balance, and overall mood become part of the act of photography itself. Some people—gatekeepers—insist that RAW editing is the only serious path because it offers maximum flexibility, but maximum flexibility isn’t always the best path. Sometimes, limitations improve art.

One of the great benefits of Recipes is freedom—freedom from the computer and Lightroom (or other RAW editing software), freedom from indecisive aesthetic choices, freedom from unfinished work (such as RAW files just sitting around waiting to be edited). Most photographs that are created using Recipes are finished the moment that they’re made, making the journey from vision to finished image dramatically shorter. Perhaps the greatest freedom that Recipes bring is time.

*Low Clouds Over Manhattan* – New York City, NY – Fujifilm X100VI – Kodak Tri-X 400

Another benefit of using Recipes is that it aligns with how a large number of people actually want to do photography. Not everyone desires photography to be half-camera and half-computer. Some simply want to capture meaningful moments, compelling scenes, and beautiful light without turning every outing into a post-processing project. There is no rule that says a photographer must shoot RAW and edit in Lightroom to be legitimate. If a Recipe delivers the look you want straight-out-of-camera, then you’ve already reached the destination. This is not to say that RAW has no place, only that it isn’t a prerequisite or requirement. There’s no right or wrong way to do photography, only whatever works best for you. That could be JPEGs, that could be RAW, it could be film, it could be all of those at different times, or something else entirely. Do whatever is best for you and your photography.

If you are looking for some Fujifilm Recipes to try that might convince you to stop editing RAW, I’ve picked seven that I think could do just that. Of course everyone has their own tastes and styles. You might like some of these and not others, or all of them, or none of them. The Recipes that could become your favorites might not even be in this list. But, if you are looking for some great ones to try, these are seven that I highly recommend.

Kodachrome 64

The Kodachrome 64 Recipe is modeled after the iconic film. It’s intended for sunny daylight photography, so it works best in those conditions, although I have had good results in some other situations, too. This particular version of the Kodachrome 64 Recipe is for fifth-generation Fujifilm cameras, which are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, X-T30 II, GFX100 II, GFX100S II, and GFX100RF. There’s also a version for fourth-generation models, one for the X-T3 and X-T30, as well as an X-Trans II iteration. You might also appreciate the McCurry Kodachrome Recipe.

Kodak Portra 160 v2

Kodak Portra 160 V2 is another Recipe intended for sunny daylight conditions. Interestingly, a photographer recently loaded a roll of Portra 160 into his film camera and used this Recipe on his Fujifilm camera, and shot them side-by-side. The results? The images were nearly identical, difficult to distinguish from each other. This Recipe, which is a modification by Thomas Schwab of my old Kodak Portra 160 Recipe (which was made with some help of Piotr Skrzypek), is for fifth-generation Fujifilm cameras, which are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, X-T30 III, GFX100 II, GFX100S II, and GFX100RF. Also, those with fourth-generation cameras should try my Kodak Portra 160 Recipe.

Pacific Blues

While intended for a sunny day at the beach, the Pacific Blues Recipe is surprisingly excellent in a variety of conditions and for diverse subjects. It’s one of my all-time favorites. This particular version is for fifth-generation Fujifilm cameras, which are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, X-T30 III, GFX100 II, GFX100S II, and GFX100RF. There is also a version for fourth-generation models. Another Recipe to consider is Fujicolor 100 Gold.

Copenhagen Negative

Copenhagen Negative is one of the newest Recipes on Fuji X Weekly, and it’s already one of my favorites. This is for fifth-generation Fujifilm cameras, which are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, X-T30 III, GFX100 II, GFX100S II, and GFX100RF. You might also appreciate the 1-Hour Photo Recipe.

Fujicolor PRO 160C Warm

A part of the Film Dial Recipe set, Fujicolor PRO 160C Warm is highly versatile, and can be used anytime of the day or night. This is for fifth-generation Fujifilm cameras, which are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, X-T30 III, GFX100 II, GFX100S II, and GFX100RF. An alternative to consider is the PRO Negative 160C Recipe.

Vivid Velvia

Vivid Velvia is a bold Recipe for vibrant pictures. It’s best for landscape photography, or anytime you want to emphasize vivid colors. This Recipe is for fifth-generation Fujifilm cameras, which are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, X-T30 III, GFX100 II, GFX100S II, and GFX100RF, as well as some fourth-generation models: X-T4, X-S10, X-E4, X-T30 II, and GFX100S. You might also like The Rockwell Recipe.

Kodak Tri-X 400

Last but far from least is Kodak Tri-X 400, the only black-and-white Recipe in this list. Created by Anders Lindborg, this is my all-time favorite B&W option. It can be used with any fourth or fifth-generation camera. Agfa Scala is another Recipe to consider.

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Your Camera’s Warranty Might Be Voided

Posted on 3 Days Ago by Ritchie Roesch

According to Fujifilm, using any non-licensed program (including Fujifilm’s own SDK) “to connect to, or control, any compatible Fujifilm camera, will void the camera’s limited product warranty.” I spoke with Fujifilm and confirmed this to be true. I was also told that they only give licenses to large corporations “like Adobe.” I bring this up because more and more, there are programs and apps that can connect to your Fujifilm camera, to remote control it or push Recipes to it, and so forth. Very few of these seem to tell you that doing so voids your camera’s warranty. I was also told by someone at Fujifilm that each time you connect, a marker is left in the camera, which Fujifilm could find to prove that a non-licensed program was connected to the camera.

Personally, I would be extremely cautious connecting any Fujifilm model that is still under warranty to any non-licensed software or app (anything that’s not officially from or supported by Fujifilm). Depending on your country, X-series gear can have up to a three year warranty, and GFX up to five year. You may want to look into the specifics of your camera and country to determine the exact length of your manufacturer warranty; for a lot of people, it will be just one year.

I bring this up because most of these programs and apps don’t tell you this. The developers are well aware (or at least should be) that if you connect your camera to their software it will void your warranty, but I think they’re afraid that if you knew the risk, you’d be less inclined to use their program, and they’d be less profitable. They’d rather be a bit shady than lose potential customers. The risk that they themselves are taking is that if your warranty gets denied and they didn’t disclose to you that using their app would void the warranty, you could hold them accountable (although good luck with that). My guess is that thousands (maybe tens of thousands) of Fujifilm photographers have unknowingly voided their warranty—they are completely unaware, and might be learning about it for the first time right now. That’s terrible, and it should be unacceptable.

With some of these programs, it’s even more shady than that. For example, many of them aggregate Recipes; however, some of the creators of those Recipes have no idea that their Recipes are even in the apps, and much of the time they are not even given credit, which is a shame. Worse, many photographers (who create Recipes) have their photos in these apps without permission or even credit (in other words, illegally). Someone who doesn’t even make Recipes is profiting off of those who do, including off of their photos. You’ll find tons of my Recipes, and when I’ve asked them to be removed, I have been told that there’s nothing technically illegal about it, so pound sand. That might be true (there could be a strong plagiarism argument), but it’s not cool in the least to do so. Someone who doesn’t even make Recipes shouldn’t be profiting off of those who do. With regards to my photos, that’s a daily (and uphill) battle to get them removed. If you’ve ever created and published a Recipe anywhere on the internet, there’s a good chance you’ll find it in at least one of these programs, and maybe your photos, too.

My Fujicolor 100 Gold Recipe and my photo used without permission or even credit in someone else’s app.

I’ve hesitated to say anything because some will take this as sour grapes. They will think that I’m just upset over competition. Look, there are legitimate creators doing wonderful things for the community, and I’ve happily pointed them out and linked to their websites or channels many times on Fuji X Weekly over the years. I’m for the community, and I think it’s great that so many are not only using Recipes, but are creating them, too. It’s a wonderful thing, and I never imagined that all of this would grow and grow and grow so much. It’s truly an honor to have a front-row seat. What I’m saying is: does that non-official-Fujifilm program that connects to your camera, whether software or app, tell you that by doing so your warranty will be voided? If not, that’s a big problem. You should be made aware, and from there you can make an educated decision to connect or not connect. If it’s hidden in the fine print, that’s an issue, too, because few actually read the fine print, yet it absolves the developer of responsibility.

Of course, Fujifilm themselves deserve some blame. You should be able to push Recipes into the Custom Settings presets (C1-C7 for most cameras, C-C6 or C1-C4 for others) right from the X App. You can do it from X RAW Studio, but it isn’t obvious. For that matter, there should be a mobile version of X RAW Studio. There’s a lot more that Fujifilm could and should do to make adding Recipes to your camera easier (something I’ve encouraged them to do, and even offered my assistance with). And maybe it’s a bit my own fault, too, because I’ve spent more than a year trying to go about all of this “the right way” by attempting to work with Fujifilm on something that was highly unlikely to ever work out, and ultimately didn’t. Because of this, my own implementation of a similar feature has been delayed and delayed and delayed. I desperately want to avoid voiding your warranty. If I did make something that would void your warranty, I would make everyone very well aware and not hide it, so that you could make whatever informed decision that you’re comfortable with.

Anyway, I need to end this post. I truly hope nobody gets hosed by an unknowingly voided warranty. Make whatever choice that you want, but I do think it’s beyond time for someone to say something publicly, so at least you know the potential consequences of the choice that you are making. I’m sorry that it has to come from me, I’d rather not be the messenger. I’ve put this off for a very long time hoping that something would change, but it seems to only have gotten worse with time.

Edit: I want to add a few quick things. First, you should learn the warranty laws that are specific to your country and state/region. Some places have stronger protections than others, some of which may prevent your warranty from automatically being voided just because you connect to an unlicensed program. Second, just because technically speaking your warranty has been voided, that doesn’t mean that Fujifilm won’t still honor it. They may or may not—in my estimation, depending on exactly what the problem is, there is a good chance that they will honor it. Third, even if they don’t, you might still have legal options (I’m not an attorney, nor am I an expert in warranty laws). I am only trying to make people aware of the potential risk, because they should absolutely be aware that there is a risk.

Is There a Fujifilm Exodus?

Posted on 6 Days Ago by Ritchie Roesch

I get a message or comment every now and again that’s really silly. Are you worried that so many photographers are leaving Fujifilm? It could be worded a little different. Maybe it’s, Fujifilm should be worried that so many are leaving. Or, I’m leaving the brand and I know many others who are, too. There are a lot of variants, but the sentiment is always the same. Someone is switching brands or threatening to do so, and that is newsworthy and everyone should pay attention because there is a Fujifilm exodus. Am I worried that so many photographers are leaving Fujifilm? No, I’m not, not even a little.

My camera journey began almost 30 years ago (that’s crazy!) with a Canon AE-1. After that I switched to Pentax, and continued with Pentax when I went digital; however, I was never really satisfied with my DSLRs. So I tried Samsung (remember when they made mirrorless cameras?). Then I bought a Sigma Merrill. I went with Nikon for a few years. Then I tried Sony and Panasonic. I did what is quite typical, and went from brand-to-brand-to-brand searching for something that I just couldn’t find. I didn’t even really understand what I was looking for. But then I purchased a used Fujifilm X-E1, and I fell in love with the traditional tactile controls and overall experience. Later, I got an X100F, and fell in love with the camera-made JPEGs and straight-out-of-camera photography. That’s what I was looking for (even though I didn’t know it), and I found it once I tried Fujifilm. I don’t regret the other camera purchases because they’re a part of my journey; without them, I might not be where I am today.

My story doesn’t end there, though. I get accused all the time of being a “Fujifilm fanboy” but I’m not strictly a Fujifilm photographer. I own and use Ricoh GR cameras. I tried a Nikon Zfc (it’s been collecting dust for a few years now). My brother-in-law uses Sony cameras, and he wanted me to make Recipes for it, so I purchased a Sony a7 IV. I didn’t much like the experience of the camera, so it’s been collecting dust for awhile now, too. I tried a Canon DSLR awhile back that I picked up for a good price; however, I only ended up using it for a few weeks before returning it to its box where it sat for a long time until I eventually sold it. A couple of years ago I tried a Leica Q2, but it’s not a camera I can afford (even if I could I probably wouldn’t buy it). I’m not against any brand. They all have pluses and minuses, and none are perfect or for everyone. Each photographer should use whatever they want to, whatever makes them happy or allows them to best create whatever it is that they want to create. For me, Fujifilm is that brand, but I’m not afraid to try something else.

Photography should be enjoyable, and if someone is not enjoying it, perhaps some change is needed. There is no need to rigidly stick strictly to any one brand, unless that is what makes you happy. If you think a Canon camera will be good for your photography, buy a Canon. If it’s Olympus, go that route. Whatever it is, don’t be afraid to continue your journey searching for the best photographic tools for you. It doesn’t bother me in the slightest if someone sells their Fujifilm gear and goes with another brand. Do what’s right for you.

Of course, the way that the question at the top is typically worded it’s as if it’s not an individual, but a group. It’s stated as if it’s a movement, an exodus. There are always people switching brands, no matter the brand. People are constantly going from brand-to-brand-to-brand, just like I did for years. For some, Fujifilm wasn’t their first and won’t be their last. That’s just the way it is, and it’s common and normal. However, some brands are shrinking, some brands are staying even, and some brands are growing. Fujifilm has been leading the pack in terms of growth for a few years now. If there’s a large group of photographers abandoning the system, there’s a much, much larger group jumping into it. There can’t be an exodus from the brand if the brand is experiencing so much growth.

What’s going on here is something different than that, and there’s actually a term for it: flouncing. It’s flaunting your bounce—storming out in an exaggerated, theatrical manner. It’s very easy to recognize, with some examples being, “That’s it, Fujifilm has lost me forever!” Or, “I’m selling all my gear and switching brands.” Or, “This camera release is the final straw!” Or, “I’m switching brands and I know many others are too.” People leave brands all the time and have legitimate reasons for doing so, but flouncing involves added elements, such as drama (it’s presented as a major event that everyone should pay attention to), attention seeking (it’s intended to provoke reactions), virtue signaling (the person wants others to know they’re taking a stand), and peer pressure tactics (they want others to join them). It’s a type of performative behavior. A common pattern is that 1) something is announced (camera, lens, firmware, etc.), 2) someone doesn’t like an aspect of it, 3) they declare the brand has lost its way, 4) they announce they’re leaving (or are considering leaving unless this or that happens), and 5) they predict a mass exodus. You see it all the time in the comments section of many websites.

Basically, anyone who flounces should be ignored. If they are truly going to switch brands or whatever they’re threatening to do, then so be it. People try different camera brands regularly. Most people—normal people—just do it and don’t call attention to themselves. The flouncer might have valid criticisms, but unfortunately they present it in an unhealthy, destructive way. Criticism can be invaluable for any and every brand, but it’s not going to be heard unless it’s stated in a constructive fashion. In other words, if someone is truly concerned about something and wants to see a change, they will go about it in a substantive and reasonable way without making it about themselves.

A person who flounces is seeking attention, validation, and/or influence. It’s as simple as that. It’s a type of negative behavior that is generally considered unhealthy and unproductive. Flouncing speaks much more of the person saying it than whatever their complaint might be, and none of it is positive. It would be great if people stopped doing it. So, no, I’m not concerned in the slightest about “so many leaving” Fujifilm. I’m pretty sure Fujifilm, who has never sold so many cameras before and has trouble producing enough stock to meet current demand, is not concerned about it either (although I certainly do not speak on their behalf). Sorry (not sorry), there is no Fujifilm exodus.

Fujifilm Should Do THIS With The X100-Series

Posted on 7 Days Ago by Ritchie Roesch

If Fujifilm wanted to, they could do something really cool, that would be a massive sales success. The perfect time for them to do this is now, or really beginning two or three years ago and continuing at least a little while into the future; however, the ideal opportunity won’t last forever. Trends change, paradigms shift. Right now, though, is really good. What is this thing that Fujifilm should do? Alternative focal-length versions of the X100-series camera.

Most famously, both Leica and Ricoh have made a second focal-length versions of their fixed-lens camera. For Leica, it’s the Q3 43, a 43mm version of the Q3 (which normally has a 28mm lens). For Ricoh, it’s the GR IIIx, a 26mm (39mm full-frame equivalent) version of the GR III, which normally has an 18.3mm (28mm equivalent) lens. The Sigma DP series has had two, three, or even four focal-length variants, depending on the iteration. For instance, the DP Quattro series had a 14mm f/4 (21mm equivalent), 19mm f/2.8 (28.5mm equivalent), 30mm f/2.8 (45mm equivalent), and 50mm f/2.8 (75mm equivalent) versions, with everything identical except the lens. Fujifilm could and should do something similar.

Fujifilm’s solution has been the WCL-X100 and TCL-X100 conversion lenses. Simply screw a lens onto the end of the fixed-lens, and the camera becomes either 18mm (28mm equivalent) or a 32mm (48mm equivalent) respectively. That works well in a pinch, but if you want a nifty-fifty focal length all of the time, the extra weight and size of the TCL-X100 defeats the purpose of the camera. In other words, the wide and tele conversion lenses work well for a lightweight travel kit when used occasionally, but they are much less practical when needed frequently. I have walked around all day with the TCL-X100 attached to the camera many times, and it become a bit annoying after awhile.

Something that I’ve come to realize over the last couple of years is that my favorite focal length is the 40mm-60mm (full-frame equivalent) range. I like going wide sometimes, and I like going telephoto sometimes, but most often, I prefer a “standard” focal length. This is probably because when I first learned photography—and for nearly the first decade of my photography—I used a 50mm lens. It’s very natural to me, and I oftentimes find my compositions stronger and my appreciation for the images higher when I use a focal length in that 40mm-60mm range. I don’t want to strictly use nifty-fifty lenses. I think it’s good to stretch outside of my comfort zone—just within the last handful of months, I have gone as wide as 12mm and as long as 600mm. Having experience across a broad range of focal lengths is good. But if there was a 50mm (equivalent) X100-series camera, I would much prefer it over the 23mm (35mm equivalent) version that Fujifilm makes. For you, maybe it would be something wider than the current 23mm lens, or maybe the 23mm lens is perfect.

What I propose to Fujifilm (assuming that they read this—sometimes they do, and sometimes they don’t), is to make alternative focal-length versions of the X100. The X100VI is probably more than halfway through its lifecycle. I assume that the next version will arrive in about a year-and-a-half or so, maybe two years tops. That’s probably enough time that Fujifilm could do this with the X100VI near the end of its lifecycle. More likely, though, it would not be the X100VI, but the X100VII. When the next iteration comes, Fujifilm could make alternative focal-length versions of the camera.

What would make the most sense is 18mm (28mm equivalent) and 33mm (50mm equivalent) versions, in addition to the regular 23mm (35mm equivalent). Literally have three different X100VII cameras. Maybe call the 18mm version X100VII-Wide (X100VII-W), the regular version X100VII-Classic (X100VII), and the 33mm version X100VII-Standard (X100VII-S). People who have hesitated to buy the X100-series because the focal length isn’t ideal for them (it’s either too wide or not wide enough) would purchase the version that is more ideal. And you’d have people buy two of them, or maybe even all three (I knew someone who owned all four Sigma DP Quattro cameras). If Fujifilm were to do this, all three versions would be sales successes. I don’t think they’d have any trouble selling as many as they manufactured.

The great thing about this is that the WCL-X100 and TCL-X100 lenses would still work. If you purchased the X100VII-Wide camera, the WCL-X100 lens would gave it a 14.5mm (22mm equivalent) focal length. I know it would work because the wide conversion lens works well on the X70. The TCL-X100 would give the X100VII-Standard a 46mm (70mm equivalent) focal length. The conversion lenses would still serve a purpose, and won’t become any less relevant just because there are three versions of the camera.

For a lot of people, the X100-series is their gateway into the Fujifilm world. You can try out the X-series without investing into a whole system. Once they’ve decided that they really like it, a camera like the X-T5, X-T50, X-E5, etc., often follows, along with some lens purchases. Not everyone who owns an X100-series camera travels this same path. For me, the X-E1 was my gateway, and an X100F came later. I purchased an X100V when it was new, followed by the X100VI when it was released. I own a number of interchangeable-lens cameras, as well. The X100-series is great for travel, street, or everyday snapshots where it’s more about being in the moment than fumbling with lenses and accessories. For me, the most ideal X100-series camera would have a nifty-fifty focal length lens. A wide version would be nice, too, sometimes—I really like the GFX100RF and X70; however, the GFX is much larger and heavier (although super small and lightweight for medium-format), and the X70 is old and doesn’t have many of the Film Sims and JPEG options of the latest models (can’t do nearly as many Recipes). I would buy more than one version, but the X100VII-Standard would get the most use by far. It would be really cool if Fujifilm did this.

Fujifilm’s Hidden Feature: Advanced Filters (plus, what Fujifilm should do with it on future cameras)

Posted on 8 Days Ago by Ritchie Roesch

There’s a feature on most Fujifilm cameras that few use—you might not be aware that it even exists—called Advanced Filters. Fujifilm introduced Advanced Filters in 2013 with the X100S and X20. With the exception of a few early models, your Fujifilm X-series camera has Advanced Filters (however, GFX models does not have it). Find Advanced Filters on the Drive Dial or Drive Menu (depending on the specifics of your model). For older cameras, Advanced Filters are JPEG only; however, on newer models, you can save a RAW file in addition to the JPEG. Since its initial implementation, Fujifilm has left this feature unmodified, offering the same options on each camera generation.

Why are the Advanced Filters so obscure and not widely used? Worse, why is it actually detested by some who have tried it? Well, the short answer is that Advanced Filters aren’t “advanced” at all, and are probably the most gimmicky and sometimes cringy thing Fujifilm has included in what are otherwise sophisticated cameras. My personal opinion is that some of the Advanced Filters are okay, others aren’t particularly good, and some are definitely out-of-date. Let’s take a look at each Advanced Filter.

Toy Camera

Fujifilm describes this Advanced Filter as “a retro toy camera effect”, which is to say that it is roughly modeled after a Holga or Diana film camera aesthetic. It’s intended to be a “lomo” look. It seems to be the Provia Film Simulation with a yellow cast and some vignetting.

Miniature

This adds blur to the top and bottom of the frame, similar to using a tilt-shift lens. When you are photographing from an elevated vantage point, the Miniature Advanced Filter can give the illusion that the subject is a miniature model. It’s better to use an actual tilt-shift lens to get this effect, but if you don’t own one, this is an easy way to approximate it. Like a lot of the Advanced Filters, I believe that it is based on the Provia Film Simulation.

Pop Color

Pop Color is my favorite Advanced Filter. It more-or-less resembles Fujichrome Fortia 50 film, and in my opinion Fujifilm should make Pop Color the next Film Simulation and call it Fortia. Perhaps they’ll need to fine-tune some aspects of it, but whatever it is that they need to do, I believe that Pop Color absolutely should graduate from Advanced Filters.

High Key/Low Key

Above Left: High Key Advanced Filter; Above Right: Low Key Advanced Filter

The High Key Advanced Filter creates a bright overexposed image, while the Low Key Advanced Filter creates a dark underexposed image. There’s nothing especially special about High Key and Low Key, as both can be easily replicated using the Provia film simulation. You might occasionally use these two in lieu of having a Film Simulation Recipe programmed into C1-C7 with a similar look, but I don’t believe many people are doing that. Instead, you could use Recipes like Bright Kodak or Low Key for better results.

Dynamic Tone

“Dynamic tone expression is used for a fantasy effect,” is how Fujifilm describes it. What it reminds me of is HDR photography with aggressive tonemapping, which was all the rage 15 to 20 years ago despite being hideous.

Soft Focus

The Soft Focus Advanced Filter is kind of like setting Clarity to -20 and Sharpness to -10 on your Fujifilm camera (if that were possible) while using the Provia Film Simulation. In my opinion, it’s much too strong; instead, it should be integrated into the Toy Camera Advanced Filter with the options of Off, Weak, or Strong (with the current iteration being Strong).

Partial Color (Red, Orange, Yellow, Green, Blue, Purple)

Above left: Partial Color Red Advanced Filter; Above right: Partial Color Green Advanced Filter

The six Partial Color filters are the Monochrome film simulation (with everything set to factory defaults), but with one color recorded (either red, orange, yellow, green, blue, or purple—the singular color is the Provia Film Simulation). This is another effect that was popular 15 to 20 years ago, but is not currently trendy.

In the past when I’ve suggested that Fujifilm should consider overhauling Advanced Filters, I was surprised by the pushback. There are people who use these, and surprisingly some of the options are beloved by some photographers. The best thing that Fujifilm could do is to allow them to be customized with White Balance, Dynamic Range, Grain, etc.. For Toy Camera, it would be cool if you could choose the Film Simulation, too. If Fujifilm were to ax half of the Advanced Filters, I don’t think most people would mind (or even notice).

Let’s hypothesize that on the next generation of Fujifilm cameras, which are likely coming within the next handful of months, that they overhaul Advanced Filters. Fujifilm is probably not doing this, but let’s just pretend that they are (because they should). Let’s say that Pop Color is gone because it’s now the Fortia Film Simulation. Let’s also say that High Key and Low Key are removed because they are unnecessary and their inclusion is a bit silly. Additionally, let’s say that Dynamic Tone and Soft Focus are axed because they’re cringy. That leaves Toy Camera, Miniature, and Partial Color, which Fujifilm should allow customization for, so that they can be modified for each person’s tastes.

Obviously, some new Advanced Filters will need to be added to replaced the ones that were removed. Fujifilm needs to look no further than the X half to find the answer. The Fujifilm X half has Filters, which are the Advanced Filters plus some new ones taken from the Instax Evo series. Some of these are really good, and should make their way into other X-series cameras. Let’s look at a few that Fujifilm should add to Advanced Filters.

Retro

The best that I can describe the Retro Filter is push-processed Ektachrome slide film from the late 1960’s and 1970’s (think Ormond Gigli’s color work from that era). This is one of my favorite X half filters, and would be a great addition to the X-series.

Expired Film

Above: Expired Film Filter — Fujifilm X half

The Expired Film Filter on the X half has three options: Green, Red, and Neutral. These aren’t Filters that I would use all the time, but on occasion they can be a lot of fun. As long as Grain can be selected (or maybe Fujifilm has Grain built into it), then it doesn’t need to be customized any further.

Light Leak & Halation

Above left: Light Leak Filter; Above right: Halation filter

There are two other X half Filters that I would like to see added to the X-series: Light Leak and Halation; however, I would like these to be JPEG options and not stand-alone Advanced Filters. You should be able to apply them to any Film Simulation, and make them a part of Fujifilm Recipes. For Light Leak, the options should be: Low, High, On, Off. If set to On, every image has a light leak; if set to Low, only a small percentage of random images (say 5%) get a light leak; if set to High, a larger percentage of random images (say 20%) get a light leak. The Halation effect, which should have the options of Off, Weak, and Strong, would be great for Cinestill Recipes. If Fujifilm is unwilling to do that, at the very least they should add these two to Advanced Filters.

Cross Process

This is a bonus, but I think an Advanced Filter that resembles cross-processed Fujichrome Velvia 50 film would be really cool. I used to develop E6 slide film in C41 chemistry for fun many years ago, and if my Fujifilm camera could replicate that aesthetic, I would love it.

If Fujifilm asked for my input on how to improve the Advanced Filters, I would get rid of a few of them (namely, High Key, Low Key, Dynamic Tone, and Soft Focus). I would graduate Pop Color to a Film Simulation named Fortia. I would allow Toy Camera, Miniature, and Partial Color to be customized with various JPEG options. I would add Retro and Expired Film from the X half to the list of Advanced Filters, as well as Light Leak and Halation if Fujifilm is unwilling to make them JPEG options that can be applied to any Film Simulation. And I would add a Cross Process Advance Filter that resembles Fujichrome Velvia 50 developed in C41 chemistry, because that would be really cool. This would turn what is often viewed as a cringy feature into something more useful and better appreciated. Will Fujifilm take this advice? I hope so, but my guess is that Advanced Filters will continue to be identical to what it was way back in 2013 when it was first introduced.

It’s June 1st & No New Camera

Posted on 10 Days Ago by Ritchie Roesch

We’re in uncharted waters. Fujifilm has never waited until beyond May to announce at least one X-series or GFX model. Typically, the first half of the year is busy, with at least one and oftentimes two new cameras. For example, last year Fujifilm announced the GFX100RF in March and the X half in May; in 2024, Fujifilm unveiled the X100VI in February and the GFX100S II in May; in 2018, Fujifilm had announced three cameras by the end of May: X-A5, X-H1, and X-T100. Twice, the first camera of the year wasn’t announced until the end of May—in 2022, Fujifilm announced the X-H2s on May 31st, and the following year they announced the X-S20 on May 24th. That’s recent history. But not once has June 1st arrived without at least one new camera announced. Until this year.

What does it mean? Fujifilm has the luxury of time. Their cameras are selling extraordinarily well. The X100VI is their all-time best-selling model. It’s still out of stock almost everywhere, even though Fujifilm is manufacturing nearly four times as many units each month than with previous iterations of the series. It’s a smashing success, and still highly in-demand over two years after its release. The X-T30 III is another massive success. The X-M5, X-E5, and even the three-and-a-half year old X-T5 all have very strong sales. The X half is one of the most popular cameras by any brand in some Asian markets. The GFX100RF is selling great for a GFX model. What’s the hurry?

I’ve been saying for years that camera-makers introduce new models much too quickly. A five-to-eight year product run lifecycle should be common, not a rare exception. I have zero issues with Fujifilm taking extra time before releasing the next generation of cameras. Use the time to make the upgrade more meaningful. This would have been a great opportunity for some Kaizen firmware updates, and maybe that is in the works. In my opinion, all of the 40mp cameras should be given the XPan aspect ratio, and that would be an easy implementation.

I have no idea when the next Fujifilm camera will come, but the one most glaringly missing from the lineup is an X-Pro. I’m pretty certain that this is being developed as we speak, so it has not been abandoned. But if there is one camera that Fujifilm should hurry along, it’s this. Just guessing, I think it might come sometime in 2027, but I’ve certainly guessed wrong about this before. A successor to the X70 is another that I would encourage Fujifilm to fast track. I would like the next GFX to be a rangefinder-styled body, a followup to the GFX 50R. Beyond that, I think it’s perfectly fine to take things slow, and let a little extra time pass before discontinuing a model and announcing its successor.

Oftentimes the first half of the year is busier for product announcements than the latter half, but not always. Things have been historically quiet in the Fujifilm world so far, but I expect that to change. If Fujifilm announces a couple of cameras and a few lenses before the end of the year, I would not be surprised. For now, though, everything is quiet, and that’s ok with me.

Fujifilm Recipe: Provia Positive

Posted on 15 Days Ago by Ritchie Roesch

*Baltic Sea* – Greve, Denmark – Fujifilm X-T5 – Provia Positive Recipe

About a month-and-a-half ago, Dan Allen sent a Recipe for me to try. It was based on Provia and was specifically intended for spring blossoms, so he called it Spring Provia. When I had the opportunity, I loaded it into my camera and tried it out. I didn’t get to use it a lot, but I did like the results. Fast forward to Fujikina Copenhagen. There was a Magnum exhibit that had a light table wall with hundreds of color transparencies displayed. It was really cool! I noticed one group of slides—I couldn’t tell you who the photographer was or what film was used or any technical information—that was reminiscent of Dan’s Recipe. I found the images I had made using his Recipe on the SD card in my X-E5, and reprocessed them in-camera to better match the slides. While I don’t think I got it completely perfect, I was very happy with the results. Then I continued to use the Recipe—a variant of Dan’s Recipe—while in Copenhagen.

My modified version, which I’ve called Provia Positive, is highly versatile. It’s hands-down my favorite Provia Recipe of all-time. As many of you may know, Provia is not my favorite Film Simulation, and I don’t personally use it often. This Recipe gave me a new appreciation for it, and is one I could see myself using regularly. It’s highly versatile, great for most subjects and situations. While portraits are probably hit-or-miss, it’s excellent for landscapes, still-life, street photography, etc., etc..

For Dan’s original Recipe—Spring Provia—use Provia, DR400, Grain Effect Off, Color Chrome Effect Strong, Color Chrome FX Blue Off, White Balance Daylight, WB Shift +1 Red & -1 Blue, Highlight -1, Shadow +1, Color +3, Sharpness 0, High ISO NR -4, and Clarity 0. I invite you to try Dan’s Recipe, it’s pretty good. My variant adds Grain (because grain was visible in the slides, and I like it personally), Color Chrome FX Blue Strong (to mimic the blue sky in some of the slides, perhaps the photographer used a polarizer filter), Auto White Priority (some of the pictures in the group were in different light situations, and Daylight didn’t match those), WB Shift +2 Red & -3 Blue (I went back-and-forth between +1 and +2 Red… +1.5 Red would have probably been most appropriate if it was possible, so I settled on +2), Color +4, Sharpness -1, and Clarity +2. I made quite a few small changes, but the core idea of Dan’s Recipe remains, so I want to give him credit for the original concept.

*Studio Ghibli Scene* – Copenhagen, Denmark – Fujifilm X-E5 – Provia Positive Recipe

This Provia Positive Fujifilm Recipe is compatible with “newer” fourth-generation models—X-T4, X-S10, X-E4, and X-T30 II—as well as all fifth-generation cameras—X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III—and “newer” GFX models, like the GFX100S, GFX100 II, GFX100S II, and GFX100RF. For the X-Pro3 and X100V, simply use Auto WB instead of Auto White Priority (outside of artificial light scenarios, it will look the same). For the X-T3 and X-T30, try Dan’s Spring Provia Recipe, which is compatible with those cameras.

Film Simulation: Provia/STD
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Strong
White Balance: Auto White Priority, +2 Red & -3 Blue
Dynamic Range: DR400
Highlight: -1
Shadow: +1
Color: +4
Sharpness: -1
High ISO NR: -4
Clarity: +2
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this Provia Positive Film Simulation Recipe on a Fujifilm X-E5, X-T5, and GFX100RF:

*M/S Garde* – Copenhagen, Denmark – Fujifilm X-E5

*Yellow Bike, Yellow Wall* – Copenhagen, Denmark – Fujifilm GFX100RF

*Front Bike Tire* – Copenhagen, Denmark – Fujifilm X-T5

*Promenade* – Copenhagen, Denmark – Fujifilm GFX100RF

*Red Wall, Yellow Wall* – Copenhagen, Denmark – Fujifilm X-E5

*Red Building at Kastellet* – Copenhagen, Denmark – Fujifilm X-E5

*Red Cafe* – Copenhagen, Denmark – Fujifilm X-E5

*Bike Bags* – Copenhagen, Denmark – Fujifilm X-E5

*Bikes at the Bay* – Copenhagen, Denmark – Fujifilm X-E5

*North Atlantic Shore* – Copenhagen, Denmark – Fujifilm X-E5

*Bicyclist through Arch* – Copenhagen, Denmark – Fujifilm X-E5

*Boat Captain in Red* – Copenhagen, Denmark – Fujifilm X-E5

*Oskar Swan* – Copenhagen, Denmark – Fujifilm X-E5

*Hidden Kitesurfer* – Copenhagen, Denmark – Fujifilm X-T5

*Paddling the Canal* – Copenhagen, Denmark – Fujifilm GFX100RF

*Canal Tour* – Copenhagen, Denmark – Fujifilm GFX100RF

*Canal View* – Copenhagen, Denmark – Fujifilm GFX100RF

*Boat Dash* – Copenhagen, Denmark – Fujifilm GFX100RF

*Fence Between Blossoms* – Copenhagen, Denmark – Fujifilm GFX100RF

*Sisters on a Bench* – Copenhagen, Denmark – Fujifilm GFX100RF

*Closed Tulip* – Copenhagen, Denmark – Fujifilm GFX100RF

*Wet Tulip* – Copenhagen, Denmark – Fujifilm X-T5

*Little Blossoms Along Fence* – Copenhagen, Denmark – Fujifilm X-E5

*Blooming Wall* – Copenhagen, Denmark – Fujifilm X-E5

*Peace, Love & Ice Cream* – Copenhagen, Denmark – Fujifilm X-E5

*End of the Fence* – Copenhagen, Denmark – Fujifilm X-E5

*Gran Torino* – Copenhagen, Denmark – Fujifilm X-E5

*Red & Purple Flowers* – Copenhagen, Denmark – Fujifilm X-E5

*Amusement* – Copenhagen, Denmark – Fujifilm X-E5

*Mismatched Towers* – Copenhagen, Denmark – Fujifilm X-E5

*Kastelsmøllen* – Copenhagen, Denmark – Fujifilm X-E5

*Accordion Player* – Copenhagen, Denmark – Fujifilm X-T5

*PLH Sunset* – Copenhagen, Denmark – Fujifilm X-E5

*Lunch Behind Glass* – Copenhagen, Denmark – Fujifilm X-E5

*Coffee* – Copenhagen, Denmark – Fujifilm X-E5

*NEMAR* – Copenhagen, Denmark – Fujifilm X-E5

*Rainbow Stairs* – Copenhagen, Denmark – Fujifilm GFX100RF

*Sunset From Lille Langebro* – Copenhagen, Denmark – Fujifilm GFX100RF

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Comparing Three Fujifilm Recipes for European Travel Photography

Posted on 22 Days Ago by Ritchie Roesch

*White Boat at Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF – Copenhagen Negative

Early this year Fujifilm asked if I would make a brand-new Film Simulation Recipe to be unveiled at Fujikina Copenhagen. I created three Recipes that I thought could be good candidates, but only one would be selected to be the very first Fujifilm Recipe to be introduced at a Fujikina event. I used all three extensively on an adventure through southern California, and, after reviewing the pictures, one emerged as the obvious winner. That Recipe, which I called Copenhagen Negative, was first revealed a week-and-a-half ago (on my birthday!) in Copenhagen. After returning home, I published it on this website and added it to the Fuji X Weekly App.

The other two Recipes—the ones that didn’t win—are also very good. I published them already, well before Fujikina. Even though I like one best (and used it a ton), I also had the other two—Avalon Ace and Vivid Chrome—programmed into my cameras, and used them occasionally, too. If I had never invented Copenhagen Negative, and it was between Avalon Ace and Vivid Chrome, I would have been happy unveiling either at the event, but between those two, I would have gone with Avalon Ace. In other words, Avalon Ace placed second and Vivid Chrome placed third, but they are all good in their own way.

*Red Boat in Nyhavn Canal* – Copenhagen, Denmark – Fujifilm GFX100RF – Avalon Ace

*Nyhavn Canal* – Copenhagen, Denmark – Fujifilm GFX100RF – Vivid Chrome

I thought it would be fun to compare the three Recipes that were intended for use in Copenhagen—Copenhagen Negative, Avalon Ace, and Vivid Chrome—using images that were created in Denmark. Did I choose the winning Recipe wisely? Was Copenhagen Negative actually the best of the three options for European travel photography? Let’s find out!

The three pictures above were captured using each individual Recipe, while the examples below were reprocessed in-camera to show all three Recipes using the same exposure. I chose three very different light situations to better gage how the Recipes perform: bright midday sun, evening sun peeking through overcast sky, and sunset. Take a look:

In the first set above (the windmill photo), all three Recipes do a great job. Each brings its own character to the image, and I’m happy with each. It’s difficult for me to choose a winner, but I’d give a slight edge to Avalon Ace. In the second set (Kultorvet from a second-floor window), Copenhagen Negative has the right character for my tastes (and is the winner), but Avalon Ace is really good, too; however, Vivid Chrome is clearly third. In the last set (the bridge photo), it’s a tough call between Copenhagen Negative and Avalon Ace, but I’m leaning towards Avalon Ace, while Vivd Chrome is in a close third. What do you think? Which of the three pictures in each set above do you prefer?

Of all the photos that I made of my trip to Denmark, I used the Copenhagen Negative Recipe by far the most, and I’m really happy with how those images turned out. If I had used Avalon Ace instead, I think I would have been happy, too. Vivid Chrome seems to work really well in some situations and only so-so in others, so it’s more of a now-and-then type Recipe rather than for every picture.

Left: Vivid Chrome Recipe; Top Right: Avalon Ace Recipe; Bottom Right: Copenhagen Negative Recipe

Interestingly, each of these three Recipes has a film-like character to them, but they each have a different aesthetic. Vivid Chrome is in the general ballpark of Fujichrome Velvia 100 (although not a faithful facsimile), so it’s more like slide film. Avalon Ace was inspired by some film scans of Kodak Gold and Portra that were captured in Denmark (by a different photographer), so it has a negative feel. Copenhagen Negative is a variant of Avalon Ace, but with more of a Fujicolor Superia aesthetic. None are a perfect match for a specific emulsion, but the analog aesthetics of each are easy to appreciate.

If I were traveling to Europe again, I would consider programming all three of these Recipes into my C1-C7 Custom Settings presets. That leaves four other slots available for other Recipes. Actually, on my Fujifilm X-E5, I had these set to FS1, FS2, and FS3, which meant that each C1-C7 slot was available for other Recipes. These three are great options for many subjects and situations, so you don’t need a lot more—perhaps a B&W Recipe like Kodak Tri-X 400, a nighttime option like CineStill 800T, and fill in the rest with whatever are your go-to favorites.

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My Panasonic L10 Thoughts

Posted on 23 Days Ago by Ritchie Roesch

A few people have asked for my opinion on the newly announced Panasonic L10 compact zoom. The news came while I was traveling, so I didn’t pay any attention to it. After learning more about the camera, I really don’t have any strong opinions. But, since some of you asked, I will share my thoughts, which probably aren’t worth a whole lot, maybe not even two pennies.

The first thing I noticed is that a lot of reviewers are comparing it to the Fujifilm X100VI. For example, Amateur Photographer says, “A new contender to dethrone the Fujifilm X100VI.” Another website states, “Move over Fujifilm X100VI.” I don’t know if there is a single review that doesn’t make at least a passing comparison, while some seem to make it the thesis of their article. But the Fujifilm X100VI is not a very close competitor; if there is an X-series model that would most closely align with the L10, it’s the long-discontinued Fujifilm X30. Should Fujifilm decide to revive that camera line, that would be a direct competitor to the Panasonic. The X100VI is not in the same class, nor is it a similar ethos, so it’s very much apples-to-oranges.

If you look from a distance and squint your eyes, the L10 has a vague design resemblance to the X100VI. I don’t mean this as an insult—it’s stated with humor [insert laughing emojis here]—but it looks like a Temu X100-series knockoff. I’m sure in-person, the L10 has a refined quality and feels good to hold. I’m making no commentary on the build quality, only that nobody will confuse the two cameras just by looking at them; however, they do have some rangefinder-style similarities, but the Panasonic is a PASM camera, while the Fujifilm has traditional tactile dials. The two cameras also have very similar size and weight specs, which means the L10 is surprisingly bulky for a fixed-lens M43 camera. The X100VI is only $100 more.

From there, the similarities end. If you want a fixed-lens compact zoom, Fujifilm doesn’t offer that right now. If you prefer traditional tactile controls, Panasonic doesn’t offer that currently. The comparisons between the L10 and the X100VI make very little sense, so I’m not sure why it’s so pervasive. I find it difficult to believe that there is anyone carefully considering buying one of these two cameras, and having trouble deciding. The differences are so significant, the answer should be immediately obvious, whichever way it goes.

None of this is intended to be negative towards the Panasonic L10, it’s more about the reviewers. I’m sure the L10 is an excellent camera that makes wonderful pictures and is fun to use, and everyone who buys one will be happy with their purchase. I’m not interested in it personally, but we’re all different people with divergent likes and needs. The L10 and X100VI can happily coexist in the camera market; the L10 will likely sell a whole lot of copies, and the X100VI will continue to sell a whole lot of copies. In both cases, they will sell as many as they make with no problems. I’m sure in a couple of years Leica will announce the Panasonic L10 under their own brand name for a bunch more money, and people will buy it up.

From a marketing point-of-view, the name “L10” isn’t very catchy. It reminds me of the old Lockheed L-1011. Or maybe it’s supposed to conjure “Elton” as in Elton John (maybe they should make an Elton John limited-edition model?). The camera won’t have any trouble selling, so I’m sure none of this matters even a little, but this isn’t the first time I’ve questioned name choices by Panasonic’s marketing department. Probably the best example of market-naming was the X-E1, which sounds a little like “sexy one”. Anyway, those are my thoughts. If the Panasonic Elton sounds intriguing to you, consider purchasing it; if not, don’t. If Fujifilm made an X30 successor, I would buy it, and I don’t think they’d have any trouble selling it if they did. Hopefully they will.

Copenhagen Negative — A Fujifilm Recipe for Fifth-Generation Cameras

Posted on 24 Days Ago by Ritchie Roesch

*Baltic View* – Greve, Denmark – Fujifilm X-E5 – Copenhagen Negative

A few months back, Fujifilm invited me to Fujikina Copenhagen. They wanted me to lead a couple of photowalks, give a brief presentation on Film Simulations and Fujifilm Recipes, and to display six of my photos on a wall at the event. They also asked if I could create a brand-new Recipe made for Copenhagen, which would be revealed at Fujikina. Of course I said yes! It was an incredible honor to be at Fujikina. It was a great experience, and I loved meeting a number of you in-person. I just got back home, and I wanted to get this Recipe published right away.

After some research and experiments, I narrowed it down to three options: one that was especially vibrant, one that matched some film scans someone made in Denmark, and one that was a variant of the middle option. I tested and refined each of them, and tested and refined some more. Then I put all three to a larger test. After reviewing the results, I knew right away the winner, which is this Recipe (the third option). I named it Copenhagen Negative in honor of the city that it is intended for. This Recipe has become one of my favorites, and I know that many of you will love it, too.

*Docked Boats* – Avalon, CA – Fujifilm GFX100RF – Copenhagen Negative

The two Fujifilm Recipes that Copenhagen Negative beat out have already been published. The vibrant one is called Vivid Chrome, and the middle option is called Avalon Ace. I really like those Recipes, too, and used both of them in Copenhagen. They would have been good choices for this project, but Copenhagen Negative edged them out, so it has the honor of being the only Recipe to ever be unveiled at a Fujikina event. Those who attended Fujikina Copenhagen have already had access to this Recipe for over a week.

Copenhagen Negative is great for sunny daylight, cloudy days, fog, natural light indoors, and golden hour. It’s not a good option for artificial light, though, so I would avoid it for nighttime photography. It works well for landscapes, urban scenes, street photography, still-life, portraits, and I’m sure many other genres. I have enjoyed using this Recipe over the last couple of months—in fact, even though I included a ton of sample pictures in this article, I left a whole bunch out that I would have liked to include, just because there were way too many pictures.

*Graffiti Wall* – Copenhagen, Denmark – Fujifilm X-E5 – Copenhagen Negative

This Copenhagen Negative Recipe is compatible with all fifth-generation X-series cameras, which are the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. It works well on the latest GFX cameras, like the GFX100 II, GFX100S II, and GFX100RF. You can use it on “newer” fourth-generation cameras like the X-T4, X-S10, X-E4, and X-T30 II; however, it will render slightly different (don’t be afraid to try it, though). This Recipe works great with a little underexposure. Keep an eye out on the highlights, being careful not to blow them out.

Film Simulation: Classic Negative
Grain Effect: Strong, Small
Color Chrome Effect: Weak
Color Chrome FX Blue: Strong
White Balance: 5700K, +1 Red & +1 Blue
Dynamic Range: DR400
Highlight: +2.5
Shadow: -2
Color: +4
Sharpness: -2
High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to -2/3 (typically)

Example photographs, all camera-made JPEGs using this Copenhagen Negative Film Simulation Recipe on a Fujifilm X-E5, GFX100RF, and GFX100S II:

*Red Boat at Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF

*Tour Boat* – Copenhagen, Denmark – Fujifilm GFX100RF

*Strolling Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF

*Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF

*Yellow Tricycle* – Avalon, CA – Fujifilm GFX100S II

*Houses on a Hill* – Avalon, CA – Fujifilm GFX100S II

*House on a Foggy Hill* – Avalon, CA – Fujifilm GFX100S II

*Light Pouring through Lifting Fog* – Avalon, CA – Fujifilm X-E5

*Fogbow* – Avalon, CA – Fujifilm GFX100RF

*Shoreboats* – Avalon, CA – Fujifilm X-E5

*Waterfront* – Avalon, CA – Fujifilm GFX100RF

*Seaweed* – Greve, Copenhagen – Fujifilm X-E5

*Path in the Grass* – Greve, Denmark – Fujifilm X-E5

*Spiral Stairs* – Copenhagen, Denmark – Fujifilm X-E5

*Light Pouring Over Graffiti* – Copenhagen, Denmark – Fujifilm X-E5

*Smoker* – Copenhagen, Denmark – Fujifilm X-E5

*Nicklas* – Copenhagen, Denmark – Fujifilm GFX100RF

*QuickSnap Panorama* – Copenhagen, Denmark – Fujifilm GFX100RF

*Serving Chicken* – Copenhagen, Denmark – Fujifilm X-E5

*Bicycles* – Copenhagen, Denmark – Fujifilm X-E5

*Vibe* – Copenhagen, Denmark – Fujifilm GFX100RF

*Fujikina Posters* – Copenhagen, Denmark – Fujifilm X-E5

*Doorway & Windows* – Copenhagen, Denmark – Fujifilm X-E5

*Window Seats* – Copenhagen, Denmark – Fujifilm X-E5

*Window Shopping* – Copenhagen, Denmark – Fujifilm X-E5

*Studio Space* – Copenhagen, Denmark – Fujifilm X-E5

*Red Windows Behind Fence* – Copenhagen, Denmark – Fujifilm X-E5

*Yellow Bike* – Copenhagen, Denmark – Fujifilm X-E5

*Kiosk* – Copenhagen, Denmark – Fujifilm X-E5

*Round Tower Replica* – Solvang, CA – Fujifilm GFX100S II

*Rooflines* – Solvang, CA – Fujifilm GFX100S II

*Rooftop Sunset* – Solvang, CA – Fujifilm GFX100S II

*Hamlet Square* – Solvang, CA – Fujifilm GFX100RF

*Spring Flower Garden* – Solvang, CA – Fujifilm GFX100RF

*Red Blossoming Flower* – Avalon, CA – Fujifilm GFX100RF

*Field of Blossomed Flowers* – Buellton, CA – Fujifilm GFX100S II

*Tree & Golden Light* – Copenhagen, Denmark – Fujifilm X-E5

*Sunstar Over Urban Tree* – Copenhagen, Denmark – Fujifilm X-E5

*Sunlight Through the Ceiling* – Greve, Denmark – Fujifilm X-E5

*White Bicycle* – Copenhagen, Denmark – Fujifilm X-E5

*Boyz B2 Bike* – Copenhagen, Denmark – Fujifilm X-E5

*Spray Painted Van* – Denmark, Copenhagen – Fujifilm X-E5

*Redeye* – Copenhagen, Denmark – Fujifilm X-E5

*Bike Path* – Copenhagen, Denmark – Fujifilm GFX100RF

*Gasoline Grill* – Copenhagen, Denmark – Fujifilm GFX100RF

*Canal at Sunset* – Copenhagen, Denmark – Fujifilm GFX100RF

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Capture One & Fujifilm Recipes

Posted on 30 Days Ago by Ritchie Roesch

*Fujifilm X-E5 and Fujinon 33mm f/1.4 plus Copenhagen Negative Recipe*

Fujikina Copenhagen was incredible! It was such an honor to have been invited. I had many wonderful discussions, and learned a lot. I’m still in Denmark, and I wasn’t intending to write about any of it until after I returned. I’ve shared a little on Instagram, so be sure to follow me if you don’t already. I have a ton to talk about, so this is just the start. You can expect a lot more over the next couple of weeks, including the new Copenhagen Negative Recipe, which I unveiled at the event—those who attended Fujikina Copenhagen have already seen the new Recipe, and maybe have already used it. You can expect it on this website and in the Fuji X Weekly App next week.

One of the sponsors of Fujikina was Capture One, the photo editing software company. Probably many of you have Capture One on your computer right now. I do. I rarely use it personally, but Amanda uses it regularly. One cool thing they offered was negative film scanning using a GFX100 II tethered to their software. There were a lot of Capture One employees (and even former employees) and representatives of their brand at the event, and I got to talk with many of them. I learned things that surprised me, and something that some of you might appreciate, which we’ll get to in just a moment.

*Captured with a Fujifilm QuickSnap camera, scanned by Capture One*

Whenever a new camera is released, Capture One has to extensively test it out. Any and every camera that is supported by the software has been put through the paces before they add it as compatible with the software. Even if it has the same sensor and processor as another model, it still has to be tested. The folks at Capture One have used a heck-of-a-lot of cameras! Whenever they’re not at work and are doing their own personal photography, the brand of choice for many of them is Fujifilm.

Not only do many use Fujifilm cameras, but also Fujifilm Recipes. I would have expected the folks behind Capture One to be strictly RAW-only photographers, but they’re not. Many of them have the Fuji X Weekly App on their phones. One told me, “I went out photographing, and the light wasn’t great. When I got back, I really didn’t want to edit them. I shot RAW+JPEG with one of your Recipes, and when I reviewed the pictures, the JPEGs were perfect just as they were.” Another told me that they also shoot RAW+JPEG, and sometimes they edit the RAW, sometimes they edit the JPEG, and sometimes they just use the JPEG unedited.

*Fujifilm X-E5 and Fujinon 23mm f/2.8 plus Copenhagen Negative Recipe*

There’s no right or wrong way to do photography, and there’s no right or wrong way to use Recipes. For example, I know a couple photographers (not associated with Capture One) who are strict RAW-only types, but they found a Recipe that is similar to their style, so it helps them to better pre-visualize the finished photograph while in the field, and since the RAW software applies some of the JPEG settings, it speeds up their workflow. Some edit the RAWs for certain pictures and use the camera-made JPEGs for others. Amanda sometimes edits her JPEGs, while I’m more strictly unedited myself. It’s about finding what works best for you and your photography, whatever that is.

Over the years I’ve been asked many times to create LUTs or Lightroom presets out of my Film Simulation Recipes, and I even once collaborated with one of the foremost experts on RAW software in an effort to make that happen; however, for several reasons it did’t work out. One of the Capture One employees shared with me what he does, and I think some of you will find this fascinating. He shoots RAW+JPEG with Recipes, and if he wants to edit the RAW but keep the look of the JPEG, he simply uses the Match Look tool in Capture One. It isn’t 100% perfectly the same, but it gets you much closer to the JPEG aesthetic, yet with the flexibility of the RAW to adjust highlights and shadows and such. It is apparently more accurate when you Match Look the JPEG to the RAW of the same image, rather than some other exposure captured of a different scene with a different light, but even that works to a degree.

The people at Capture One are really great. It was wonderful to meet them and talk with them, and I hope it’s not the last time. If you edit RAW images, Capture One is probably the best software available for Fujifilm cameras. Whether you are RAW-only, JPEG-only, or anywhere in-between (or something else entirely), we’re all photographers just trying to express ourselves and create something meaningful through our images. The way we get there matters much less than the destination itself, which is our photographs.

Correcting My Mistakes

Posted on May 7 by Ritchie Roesch

Let me apologize right off the start here. I made two significant mistakes when I published the eight Video Recipes last Saturday. Someone pointed it out to me this morning, and I fixed it right away. Somehow, other than the Film Simulation, I had mixed up the Chrome Color and Reala Color Recipe parameters. In other words, the Chrome Color Recipe had the Reala Color parameters (other than the Film Sim), and the Reala Color Recipe had the Chrome Color parameters (other than the Film Sim). This was just on the website, it has always been correct in the Fuji X Weekly App. I’m really sorry for this mistake, and I really hope it didn’t cause too much trouble. I checked the other six Recipes, and they are all correct.

When I published the Video Recipes, that was wild. It required eight articles for the Recipes themselves, plus an article to announce it all, plus two posts for the two Early-Access Recipes that were replaced and become public (Kodak Emulsion and Summer of ’59), plus a new landing page for the Video Recipes. Altogether I published 12 things, which was by far the most for any one day. In the last nearly 10 years that I’ve been running Fuji X Weekly, I’ve not come anywhere close to that. I’m not sure what the previous record was, but it was not more than five or six. That’s why I had apologized in advance for inundating you with content.

I’m truly sorry for the mistakes that I made. I wish that I had triple-checked everything before going live, and not just double-checked, because I would likely have discovered it. It was all a bit overwhelming. I don’t plan to publish so much at once ever again, because that was really crazy. It’s all been fixed now. Please accept my apology.

I have seen some of you post clips on Instagram using the new Video Recipes. That’s awesome! I have enjoyed seeing those, and can’t wait to see what else you create with these Recipes.

Introducing Video Recipes for Fujifilm Cameras!

Posted on May 2 by Ritchie Roesch

I’m thrilled to finally release an exciting project that has been in the works for over a year: Video Recipes for Fujifilm cameras! This has taken tremendous effort to complete. Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. A lot of care went into them. I’m extremely happy to share these new Recipes with you today.

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be 100% exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

I just published eight brand-new video Recipes. All of them are compatible with fifth-generation cameras (Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III), while some can also be used with fourth-generation models. Additionally, these Recipes are compatible with newer GFX cameras, like the GFX100 II, GFX100S II, GFX100RF, and Eterna 55. If you are a video content creator who wants to take advantage of Fujifilm’s excellent colors and spend less time—or even eliminate—color grading, these Video Recipes are for you!

All of the footage in the sample videos are straight-out-of-camera, completely unedited other than length (and sometimes cropped and/or stabilized). The clips were not color graded or manipulated. If you were to use these Recipes for your cinematography, you can expect the same type of results. What you see is what you’ll get.

This Video Recipe project was a team effort. I developed the Recipes myself with input and feedback from my lovely wife, Amanda. The footage in the sample videos were made by several creators, who I’ll introduce in just a moment. Amanda edited all of clips into YouTube videos. The Fuji X Weekly App had to be modified, made possible by the talents of my app developer, Sahand Nayebaziz.

Now, let’s take a look at the six Video Recipes!

Chrome Color

The Chrome Color Video Recipe is warm and subtly colorful, with a strong Kodak-like aesthetic. It’s great for a summertime vibe. While it’s especially good for sunny daylight situations, it’s also quite versatile, and can be used anytime of the day or night.

Reala Color

The Reala Color Video Recipe is warm, light, and vibrant—yet somehow true-to-life—with an analog feel. It’s quite versatile, and can be used anytime of the day or night.

Nostalgic Color

The Nostalgic Color Video Recipe is soft, warm, and slightly muted—an aesthetic that feels like a memory. This Recipe evokes nostalgia, and is quite versatile.

Natural Negative

The Natural Negative Video Recipe is soft, light, and warm, yet true-to-life. It has a strong cinematic feel. This Recipe is extremely versatile, great for day or night or any other light situation.

Retro Fujicolor

The Retro Fujicolor Video Recipe is muted and contrasty, with a vintage Fujicolor look reminiscent of the ’80’s and ’90’s. The Recipe is highly versatile, and can be used anytime of the day or night.

Vivid Fujichrome

The Vivid Fujichrome Video Recipe is vibrant and leans warm; slightly contrasty with deep blacks. This is a bold Recipe for colorful subjects, and has a distinctive Velvia quality. It’s specifically intended for sunny daylight, but it can sometimes produce good results in other light situations. It’s especially great for sunset and blue hour.

Retro Cinematic

The Retro Cinematic Video Recipe emphasizes both warm and cool tones. In the right light, it almost has a split-tone effect. Depending on the situation, it can appear to have a warm cast or a cool cast. While this Recipe is intended for use in sunny daylight, it’s great for showcasing the blues of twilight and for emphasizing the warmth of artificial light.

Vision Daylight

The Vision Daylight Video Recipe is warm, somewhat contrasty (yet with great tonality), and subtly colorful—very summer-like—with a cinematic feel. It has a strong Kodak-esque motion picture aesthetic. This Recipe is specifically intended for sunny daylight situations, but can be interesting in other light, too.

Now let’s meet the cinematographers! I want to give a big shoutout and thank you to them, as they each played an important role in this project. Also, I want to give a special acknowledgement to my wife, Amanda, who produced the sample videos above, and was instrumental in this whole project—without her, none of this would have happened.

Kyler Steele

A New York City-based travel photographer and videographer, Kyler’s content evokes a feeling of nostalgia through his use of color and composition. He has collaborated with Hasselblad, Leica, and Fujifilm. His reviews, guides, newsletter, and educational content are popular on Instagram and YouTube.

Austin, also known as AV and AVdidit, is a New York City-based landscape and travel photographer and videographer who aims to capture the emotion or atmosphere of a scene rather than strict realism. He has worked with B&H, Fujifilm, OM Systems, Cruise America, and more. You can find him on Instagram and YouTube.

Dave Geffin

A New York City-based photographer and cinematographer, Dave has worked with Fujifilm, Adidas, Amazon, Phase One, Elle, Harpers Bazaar, Cosmopolitan, and many, many more. Dave has extensive experience with fashion, commercial, and editorial clients around the world.

B.Monét

B.Monét is an award-winning writer and director, who’s various short films have screened in dozens of film festivals and streamed on BET, Hulu, and Max. She has worked with Levi’s, Estée Lauder, Disney, Uber, and more.

Sahand Nayebaziz

Sahand is a Los Angeles-based portrait photographer and filmmaker since 2011. He’s also an app developer, and a vital part of the Fuji X Weekly team for over six years.

Jeffrey Sun

Jeffrey is an up-and-coming New York City-based photographer, content creator, and YouTuber who specializes in street and travel images. He has worked with various musicians, events, and brands, including Fujifilm.

Chrome Color — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. I began this project over a year ago, and only now am I publishing the results. It’s been a lot of fun, but also very challenging. The YouTube video that I’ve embedded below is a good sampling of what the Chrome Color Recipe looks like. I would describe it as warm and subtly colorful, with a strong Kodak-like aesthetic. It’s great for a summertime vibe. While it’s especially good for sunny daylight situations, it’s also quite versatile, and can be used anytime of the day or night.

Chrome Color is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Chrome Color Recipe is compatible with some fourth-generation Fujifilm cameras—X-T4, X-S10, X-E4, and X-T30 II—as well as all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

***Update: The Chrome Color Recipe was initially published on this website with incorrect parameters (however, it was correct in the Fuji X Weekly App). It has now been fixed below. I apologize for this mistake.***

Film Simulation: Classic Chrome
White Balance: Auto, +2 Red & -4 Blue
Dynamic Range: DR400
Highlight: 0
Shadow: -1.5
Color: +3
Sharpness: 0
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 6400

The stills below are from the video above. The video footage was captured using a Fujifilm X-H2s, X-S20, and GFX100 II. No color grading, just straight-out-of-camera clips. Footage by AV, Sahand Nayebaziz, and Jeffrey Sun.

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Reala Color — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. I began this project over a year ago, and only now am I publishing the results. It’s been a lot of fun, but also very challenging. The YouTube video that I’ve embedded below is a good sampling of what the Reala Color Recipe looks like. I would describe it as warm, light, and vibrant—yet somehow true-to-life—with an analog feel. It’s quite versatile, and can be used anytime of the day or night.

Reala Color is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Reala Color Recipe is compatible with all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

Film Simulation: Reala Ace
White Balance: Auto, 0 Red & -3 Blue
Dynamic Range: DR400
Highlight: +1
Shadow: -1
Color: +3
Sharpness: -1
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 6400

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Nostalgic Color — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

This is the Recipe that began the whole Video Recipe project. Early last year, my family and I participated in a 72-hour short film challenge. We had three days to write, record, edit, and submit a five minute short film. The overall theme (heroic), some dialog that must be included (“This better be useful”), and a prop that must be used (a sticky note) were not given until the very start of the 72 hours, so we couldn’t preplan much. The short film was a team effort—probably my biggest contribution was the Video Recipe. Prior to this, we primary used Reggie’s Portra for videography (ignoring the settings unavailable in Move Mode), but we wanted a softer, warmer, more muted aesthetic for this movie (something that seemed more like a memory), to better convey the intended feelings. There were nine contest entries, all of which were played in a local movie theater. To our surprise, we won Best Film (and several other trophies). If you are interested, it’s called Will You Play With Me? (click here to watch). Amanda recorded most of the clips, and all of it was filmed on an X-T5 using this Nostalgic Color Recipe.

From there, I was inspired to create even more Video Recipes for Fujifilm cameras. Nostalgic Color was the first, so it has a special place in my heart. It’s quite versatile. The aesthetic of this Recipe evokes nostalgia. I can imagine a full-length documentary filmed with this someday—in fact, the inspiration for this Recipe came from some shots in the documentary American Symphony. The YouTube video that I’ve embedded below is a good sampling of what the Nostalgic Color Recipe looks like.

Nostalgic Color is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Nostalgic Color Recipe is compatible with all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

Film Simulation: Nostalgic Neg.
White Balance: Auto Ambiance Priority, +3 Red & -3 Blue
Dynamic Range: DR400
Highlight: 0
Shadow: -1
Color: -2
Sharpness: 0
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 6400

The stills below are from the video above. The video footage was captured using a Fujifilm X-H2s and X-S20. No color grading, just straight-out-of-camera clips. Footage by AV, Dave Geffin, B.Monét, and Jeffrey Sun.

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Natural Negative — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. I began this project over a year ago, and only now am I publishing the results. It’s been a lot of fun, but also very challenging. The YouTube video that I’ve embedded below is a good sampling of what the Natural Negative Recipe looks like. I would describe it as soft, light, and warm, yet true-to-life. It has a strong cinematic feel. This Recipe is extremely versatile, great for day or night or any other light situation.

Natural Negative is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Natural Negative Recipe is compatible with some fourth-generation Fujifilm cameras—X-T4, X-S10, X-E4, and X-T30 II, as well as all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

Film Simulation: Eterna
White Balance: Auto White Priority, +2 Red & -4 Blue
Dynamic Range: DR400
Highlight: 0
Shadow: +1
Color: +2
Sharpness: -1
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 12800

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Retro Fujicolor — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

The Retro Fujicolor Video Recipe is my personal favorite for videography. My wife, Amanda, used this Recipe for two Fuji X Weekly YouTube videos last year: Fujifilm X-E5 + 11 Recipes — Roadtrip to the Oldest Building in Arizona and California Coast in Infrared — Fujifilm X-T4 ES & Aerochrome v2 Recipe. It was inspired by old television shows and commercials filmed on Fujifilm’s AX, A, and F motion picture films in the ’80’s and ’90’s. It has a muted and contrasty vintage Fujicolor look. I especially love how greens and blues are rendered. The YouTube video that I’ve embedded below is a good sampling of what the Retro Fujicolor Recipe looks like.

Retro Fujicolor is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Retro Fujicolor Recipe is compatible with some fourth-generation Fujifilm cameras—X-T4, X-S10, X-E4, and X-T30 II, as well as all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

Film Simulation: Classic Negative
White Balance: Auto White Priority, -1 Red & -3 Blue
Dynamic Range: DR400
Highlight: -1.5
Shadow: -1.5
Color: -1
Sharpness: -2
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 6400

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Vision Daylight — A FXW App Patron Early-Access Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. I began this project over a year ago, and only now am I publishing the results. It’s been a lot of fun, but also very challenging. The YouTube video that I’ve embedded below is a good sampling of what the Vision Daylight Recipe looks like. I would describe it as warm (with a hint of green), somewhat contrasty (yet with great tonality), and subtly colorful—very summer-like—with a cinematic feel. It has a strong Kodak-esque motion picture aesthetic. This Recipe is specifically intended for sunny daylight situations, but can be interesting in other light, too.

The Vision Daylight Video Recipe is a Fuji X Weekly App Patron Early-Access Recipe, which means that it is currently only available to App Patrons; however, in time it will be available to everyone. If you are a Fuji X Weekly App Patron subscriber, it’s available to you right now. This is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Vision Daylight Recipe is compatible with some fourth-generation Fujifilm cameras—X-T4, X-S10, X-E4, and X-T30 II—as well as all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Retro Cinematic — A FXW App Patron Early-Access Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

What I love about the Retro Cinematic Video Recipe is that it emphasizes both warm and cool tones. In the right light, it almost has a split-tone effect. Depending on the situation, it can appear to have a warm cast or a cool cast. While this Recipe is intended for use in sunny daylight, it can also be great for showcasing the blues of twilight and for emphasizing the warmth of artificial light. The Retro Cinematic Video Recipe is a Fuji X Weekly App Patron Early-Access Recipe, which means that it is currently only available to App Patrons; however, in time it will be available to everyone. If you are a Fuji X Weekly App Patron subscriber, it’s available to you right now. The YouTube video that I’ve embedded below is a good sampling of what the Retro Cinematic Recipe looks like.

Retro Cinematic is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Retro Cinematic Recipe is compatible with all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.