Fuji Film Simulation: Fujicolor 100 Industrial (Video)

I posted a new video to the Fuji X Weekly YouTube channel! This is a new series called Fuji Film Simulation, which is sort of the video version of my Film Simulation Reviews. It’s my way of demonstrating how you can use my different recipes in various situations. In this episode I walk around the University of Utah campus in Salt Lake City using my Fujicolor 100 Industrial film simulation recipe on my Fujifilm X-T30 with a Fujinon 35mm f/2 lens.

The first part of the video, which is right after the super cool intro sequence, is just me talking about this blog, how I got started in photography, my gear, film simulations and so forth. I hope that you find it interesting. Where I walk around the college campus begins at the 3:12 mark. This might be my favorite section of the episode! Be sure to watch to the end.

My wife, Amanda, made this video. The photographs are mine, but all of the footage was captured by her using a Fujifilm X-T20 and a GoPro Hero 8 Black. She did all of the editing. She did such a great job! Really, it turned out better than I hoped it would. She far exceeded my expectations when she showed me the finished video.

I invite you to watch this episode, which you’ll find at the top of this article. If you liked it, I invite you to give it a thumbs up, share and subscribe. I appreciate any feedback that you might have. Let me know what you think!

Film Simulation Review: Waiting With Fujicolor 100 Industrial


Waiting Outside – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2

My Fujicolor 100 Industrial film simulation recipe is very underrated. I don’t hear many people talk about it. This recipe doesn’t get nearly as many views as some of my other ones, perhaps because the film that it mimics isn’t especially well known. Make no mistake, this recipe is one of the best! If you’ve never tried it, I invite you to do so.

This particular film simulation recipe pairs well with urban scenes. It’s good for more than just that, but a downtown environment seems to be where this recipe does its best work. These photographs aren’t urban, but my Fujicolor 100 Industrial recipe was a good choice for this series.

Anytime can be a good time for photography. Take a camera with you wherever you go, and you’ll be surprised at the photographic opportunities that present themselves. This series of pictures was captured while waiting in line to get inside of Costco, and I was able to do this because I had my Fujifilm X-T30 with me, which had a Fujinon 35mm f/2 lens attached to it. With what’s going on in the world, there’s a line to even get inside of the store to shop. I used the wait as an opportunity to create some pictures. This is no special event. The lighting wasn’t extraordinary. It was unremarkable. Despite that, there were pictures worth capturing, images worth creating, even in an ordinary moment. Use the ordinary moments in life as photographic opportunities.


Architecture of Costco – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2


Green Tree & Roof – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2


Removing Gloves – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2


Pushing Baskets – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2


Distancing – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2


Guy in a Red Shirt – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2


Cart Man – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2


Red & Silver Carts – Ogden, UT – Fujifilm X-T30 & Fujinon 35mm f/2

See also: Film Simulation Reviews

My Fujifilm X-T30 Fujicolor 100 Industrial Film Simulation Recipe


Urban Binding – SLC, UT – Fujifilm X-T30 – “Fujicolor 100 Industrial”

I get asked frequently to create different film simulation recipes, and I always put some consideration into those requests. I don’t get around to attempting all of them, although I do attempt many, but I at least think about how I might create a certain look. Even if I do attempt it, I’m not usually successful, as it just doesn’t look right quite often, so I go back to the drawing board when time and inspiration allows. On rare occasions I’m able to create a certain aesthetic quickly and easily. This recipe falls into the latter category.

I have to be honest, when I was asked to create a recipe to mimic the look of Fujicolor 100 Industrial film, I had never heard of it and knew absolutely nothing about it. I had to do some research on this film, and I found lots of good and helpful information. As it turns out, Fujicolor 100 Industrial is a negative film only sold in bulk in Japan, although you can purchase it from some camera stores who sell it individually. It’s actually re-branded Fujicolor 100, well, the Japanese version of Fujicolor 100, which is not the same film as Fujicolor 100 in America, although they’re similar to each other. Something interesting about Fujicolor 100 Industrial (and Fujicolor 100 Japan, which is the same film) is that it has a Tungsten emulsion (with a Kelvin temperature of 3200), but it is daylight balanced because the dye colors have been shifted to account for the cooler temperature. Weird, huh? Well, it turns out that you can do the same thing in your Fujifilm camera using white balance shift, and it creates a similar aesthetic.


Backyard Daisy – South Weber, UT – Fujifilm X-T30 – “Fujicolor 100 Industrial”

I find that this recipe is especially good in higher-contrast scenes, although it can still deliver interesting results in lower-contrast scenes. It’s a milder recipe that doesn’t have a lot of saturation, although sometimes just the right amount, and it handles shadows and highlights well. It creates lovely pictures that are soft and not bold. It needs the right subject and light to stand out, but it can look really great in the right situations. It definitely has a low-ISO print-film quality to it, and resembles Fujicolor 100 Industrial film surprisingly well.

PRO Neg. Std
Dynamic Range: DR400
Highlight: +1
Shadow: +2
Color: +1
Color Chrome Effect: Weak
Sharpening: +2
Noise Reduction: -4
Grain Effect: Weak
White Balance: 3200K, +8 Red & -8 Blue
ISO: Auto up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)

Sample photographs, all camera-made JPEGs, captured with a Fujifilm X-T30 using this Fujicolor 100 Industrial recipe:


US Bike Lane – SLC, UT – Fujifilm X-T30


Twilight Temple – SLC, UT – Fujifilm X-T30


Broadway Me – SLC, UT – Fujifilm X-T30


Three Stories – SLC, UT – Fujifilm X-T30


Boston Building Reflection – SLC, UT – Fujifilm X-T30


The Corporate Ladder – SLC, UT – Fujifilm X-T30


Their Bank – SLC, UT – Fujifilm X-T30


Urban Sunset – SLC, UT – Fujifilm X-T30


Partial Loaf – SLC, UT – Fujifilm X-T30


Purple Zebra – SLC, UT – Fujifilm X-T30


Leaves In The Sky – South Weber, UT – Fujifilm X-T30


Partly Cloudy – South Weber, UT – Fujifilm X-T30


Rosebud Sky – South Weber, UT – Fujifilm X-T30


In Case of Fire – South Weber, UT – Fujifilm X-T30


Watching Television – South Weber, UT – Fujifilm X-T30


Little Feet – South Weber, UT – Fujifilm X-T30


Donut Eater – South Weber, UT – Fujifilm X-T30


Plastic Hand – SLC, UT – Fujifilm X-T30

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