
Urban Binding – SLC, UT – Fujifilm X-T30 – “Fujicolor 100 Industrial”
I get asked frequently to create different film simulation recipes, and I always put some consideration into those requests. I don’t get around to attempting all of them, although I do attempt many, but I at least think about how I might create a certain look. Even if I do attempt it, I’m not usually successful, as it just doesn’t look right quite often, so I go back to the drawing board when time and inspiration allows. On rare occasions I’m able to create a certain aesthetic quickly and easily. This recipe falls into the latter category.
I have to be honest, when I was asked to create a recipe to mimic the look of Fujicolor 100 Industrial film, I had never heard of it and knew absolutely nothing about it. I had to do some research on this film, and I found lots of good and helpful information. As it turns out, Fujicolor 100 Industrial is a negative film only sold in bulk in Japan, although you can purchase it from some camera stores who sell it individually. It’s actually re-branded Fujicolor 100, well, the Japanese version of Fujicolor 100, which is not the same film as Fujicolor 100 in America, although they’re similar to each other. Something interesting about Fujicolor 100 Industrial (and Fujicolor 100 Japan, which is the same film) is that it has a Tungsten emulsion (with a Kelvin temperature of 3200), but it is daylight balanced because the dye colors have been shifted to account for the cooler temperature. Weird, huh? Well, it turns out that you can do the same thing in your Fujifilm camera using white balance shift, and it creates a similar aesthetic.

Backyard Daisy – South Weber, UT – Fujifilm X-T30 – “Fujicolor 100 Industrial”
I find that this recipe is especially good in higher-contrast scenes, although it can still deliver interesting results in lower-contrast scenes. It’s a milder recipe that doesn’t have a lot of saturation, although sometimes just the right amount, and it handles shadows and highlights well. It creates lovely pictures that are soft and not bold. It needs the right subject and light to stand out, but it can look really great in the right situations. It definitely has a low-ISO print-film quality to it, and resembles Fujicolor 100 Industrial film surprisingly well.
PRO Neg. Std
Dynamic Range: DR400
Highlight: +1
Shadow: +2
Color: +1
Color Chrome Effect: Weak
Sharpening: +2
Noise Reduction: -4
Grain Effect: Weak
White Balance: 3200K, +8 Red & -8 Blue
ISO: Auto up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)
Sample photographs, all camera-made JPEGs, captured with a Fujifilm X-T30 using this Fujicolor 100 Industrial recipe:

US Bike Lane – SLC, UT – Fujifilm X-T30

Twilight Temple – SLC, UT – Fujifilm X-T30

Broadway Me – SLC, UT – Fujifilm X-T30

Three Stories – SLC, UT – Fujifilm X-T30

Boston Building Reflection – SLC, UT – Fujifilm X-T30

The Corporate Ladder – SLC, UT – Fujifilm X-T30

Their Bank – SLC, UT – Fujifilm X-T30

Urban Sunset – SLC, UT – Fujifilm X-T30

Partial Loaf – SLC, UT – Fujifilm X-T30

Purple Zebra – SLC, UT – Fujifilm X-T30

Leaves In The Sky – South Weber, UT – Fujifilm X-T30

Partly Cloudy – South Weber, UT – Fujifilm X-T30

Rosebud Sky – South Weber, UT – Fujifilm X-T30

In Case of Fire – South Weber, UT – Fujifilm X-T30

Watching Television – South Weber, UT – Fujifilm X-T30

Little Feet – South Weber, UT – Fujifilm X-T30

Donut Eater – South Weber, UT – Fujifilm X-T30

Plastic Hand – SLC, UT – Fujifilm X-T30

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Would love that Fuji lets you have an Auto with dialed in tint or WB pero user preset C1-C7
I would love that too!
But your pictures would look good in any preset!
That’s very kind of you.
hi Ritchie! Can we expect Cinestill 50D from you? 😉
You know, I’ve actually tried but wasn’t successful. I have a new idea, so I think I should try again. Thank you for the reminder!
I have a question. If films are mostly daylight balanced why do you set WB to auto for film sims? Daylight or 5000-5600K wouldn’t that be more film like? 😉
It’s a good question. In the film days I would carry filters for warming or cooling depending on the light. With AWB I don’t worry about those filters.
So many nice sunset/sunrise colours and tones killed by awb 🙂
I do agree with that statement, although I would add that Fujifilm does a pretty good job getting white balance right even in those situations. But, if it doesn’t, one can always adjust the white balance pretty quickly and easily to whatever it needs to be.
This is a very nice allround profile. I use it most of the time when I’m out with my wife and daughter, but also photos of cars, buildings and regular tourist-like photos turn out great!
Thanks! I appreciate the feedback. It’s one of my favorite recipes, too.
Thanks for creating this Fujicolor 100 Industrial recipe. I can make it work (with minor tweaks) on my X-Pro1, X-E2s, XT-20 and XH1. I love it. The coming months all my pictures will be shot with this recipe 🙂
You are very welcome! I’m so glad that you like it!