The Best Fujifilm Camera to Gift this Year

At this time of year, I typically get asked which Fujifilm cameras are the best to gift to someone. It’s usually like, “I want to give my spouse a new camera, but I don’t know which one.” Or, “This will be my kid’s first real camera.” Or, “He has everything, so I’m really unsure.” The future recipient of the gift is usually a spouse, child, parent, or close friend. Sometimes they’re very experienced photographers, sometimes they’re complete novices. Budgets can also vary wildly.

It’s difficult to give good advice, since every situation is different, but I do make an attempt to give what I hope is helpful suggestions. For example, last year I published Your Gift Guide for Affordable Fujifilm Gear, which was intended to help those looking for secondhand options that are fairly affordable but still excellent. That article is just as valid this year as last, so you might still find it useful.

For 2025, I have one suggestion that I think will apply to almost everyone. No matter if you are buying for your spouse, child, parent, or friend. No matter if they are a seasoned photographer or brand-new. No matter if they have everything already or no camera equipment at all. This is something that I know most would love to receive. And it’s on sale right now.

Above: Various pictures captured with the Fujifilm X half

The gear that I recommend as a gift is the Fujifilm X half. This is a super fun pocket point-and-shoot that makes unique photos instantly. It’s easy enough that anyone—even a young child—can use it, so no worries if the recipient is a novice; it’s enjoyable enough that even those with high-end expensive gear will choose to use it occasionally. I own this camera, and both my wife and I appreciate it. No matter who you are, this is a camera that people will love to find underneath the Christmas tree.

The Fujifilm X half is perfect for travel snapshots, family events, and documenting everyday moments. It’s small and lightweight, so it’s easy to have with you. It’s simply to use. It delivers film-like results, and can even give a film-like shooting experience. It’s a very unique camera that’s so much fun to use. Last summer the X half was my most-used camera while on a long RV roadtrip up the east coast.

The primary criticism of the camera has been the price, which is a bit high for what it is. I said in my review that the camera should be $650-$700, and not $850. Well, right now and until December 28th, the Fujifilm X half is $200 off in America, which places it at a more affordable and reasonable $650. That’s almost 25% off! So, if you’re seeking out a Fujifilm camera to gift someone, the X half is my top recommendation for 2025.

Above: Various pictures captured with the Fujifilm X half

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X half in black:
AmazonB&HNuzira
Fujifilm X half in silver:
AmazonB&HNuzira
Fujifilm X half in charcoal:
AmazonB&H

Fujifilm Film Simulation T-Shirt available Now!!

Fujifilm has some cool swag in their merch store. Specifically, I want to bring to your attention their Film Simulation t-shirt (a.k.a. 20 Years of Film Simulations shirt), which is a personal favorite. I’ll probably grab a second one, because—as often as I wear it, which is all the time—I’m sure it will wear out quickly. I joked with my wife—who also has one—that I should get six more, one for each day of the week; she was not amused by this suggestion, probably because she knew that I was half serious.

My shirt was actually handed to me from Fujifilm on a rooftop in New York City, when the Fujifilm X-T50 was launched. In other words, it was free. Something I’ve come to learn is that Fujifilm likes to give away things whenever they host events. It might be shirts, hats, bags, patches, or stickers. They even gave away a camera at Create With Us in Austin! I often wear my Film Simulation t-shirt, and a hat with the Classic Negative Film Simulation patch on it—another freebie and product that should be in the store.

Above: Me, wearing the Film Simulation shirt, on a rooftop in New York City. You might recognize those I’m conversating with (it was both a thrill and honor). Photo by Amanda Roesch with a Fujifilm X-T4.

I told Fujifilm that they should sell the t-shirt, because they’re really cool, and people love sporting brand swag. I wore it on some of the summer photowalks, and, whenever I did, people would ask me where they could get one themselves. At the time it wasn’t for sale, but Fujifilm now has them available for purchase on their website! I have no idea how long this shirt has been available, I only noticed it over the weekend. Maybe it’s been there awhile, I have no idea.

At $19.95, the price is pretty affordable. This would be an excellent Christmas present… perhaps you’ll want to drop some hints to your family and/or friends. I hope one will be under your tree on December 25th. Or don’t wait, and order yourself one right now.

Did Fujifilm ask me to promote this? Do I get a kickback from every purchase made? No, and no. I just really like the shirt, and a lot of people have asked me about it. This is a public service announcement. If you have wanted one of these t-shirts for yourself, you can buy one straight from Fujifilm’s website today.

2019 Fujifilm Gift Giving Guide

35191776924_6af5c5c0be_o

I get asked frequently for my opinions on Fujifilm cameras. Many people are seeking advice on what to buy. Tomorrow is December 1, and the Christmas shopping season is in full swing. This article is intended for those wishing to gift a camera and are searching for tips on what to choose. My hope is that there’s some helpful advice here as you camera shop for your loved ones.

This post contains affiliate links, and I will be compensated if you make a purchase after clicking through my links.

First Camera

If you are shopping for someone’s first interchange-lens camera, let’s say a teenage kid or spouse, I would recommend the Fujifilm X-T100. This is a low-budget entry-level model that is still very capable and will deliver high-quality pictures. You get a surprisingly large bang for a surprisingly few bucks. As of this writing, the Fujifilm X-T100 with a 15-45mm lens is only $400, which is an incredible bargain.

Fujifilm X-T100 w/15-45mm lens:   B&H   Amazon

Vlog Camera

Suppose that you are shopping for an aspiring vlogger. Maybe this person has been using their phone to do so, but is ready to upgrade to a more serious camera. My top recommendation is the Fujifilm X-A7. This camera is similar in a lot of ways to the X-T100 mentioned above, but with better video capabilities and an articulating rear-screen that makes it a better choice for vlogging. The Fujifilm X-A7 with a 15-45mm lens has an MSRP of $700.

Fujifilm X-A7 w/15-45mm lens:   B&H   Amazon

Good Camera

My wife wanted a camera. She had a Canon point-and-shoot, a GoPro, and her iPhone, but she wanted something better, something more capable, something good. She wanted a camera that could capture high-quality stills and video. So I bought her a Fujifilm X-T20, which has been my top recommended Fujifilm camera for over a year. This camera is a step up from the X-T100. It could be used as a vlogging camera, although the X-A7 might be a better choice for that. Because it’s not the latest model, it’s priced very well, and as of this writing the Fujifilm X-T20 with a 16-50mm lens is only $600, which is an amazing deal!

Fujifilm X-T20 w/16-50mm lens:   B&H   Amazon
Fujifilm X-T20 w/18-55mm lens:   B&H   Amazon

Second Camera

If you are shopping for someone who already has a Fujifilm camera and they’ve been hinting that they want a second camera body, you have several good options. The Fujifilm X-T3, which is at the high end, is currently $1,300, and the Fujifilm X-T30, which is mid-tier, is currently $800. The Fujifilm X-E3, which is also mid-tier, but doesn’t have the latest sensor and processor (yet is still great), is currently only $500. No matter if you have a large or small budget, you’ve got some good camera bodies to choose from.

Fujifilm X-T3 (Body Only):   B&H   Amazon
Fujifilm X-T30 (Body Only):   B&H   Amazon
Fujifilm X-E3 (Body Only):   B&H   Amazon

Fun Camera

Those wanting to gift a camera that’ll be super fun for the receiving photographer have two great choices: the Fujifilm X100F or the Fujifilm XF10. Both of these are fixed-lens cameras that are an absolute joy to use, especially the X100F, which might be my personal all-time favorite camera. These are great for travel or street photography or even snapshots of the kids. The Fujifilm X100F is currently $1,100 while the Fujifilm XF10 is currently $450.

Fujifilm X100F:  B&H   Amazon
Fujifilm XF10:   B&H   Amazon

Has-It-All Camera

If you are camera shopping for the photographer who already has it all, the one camera that they might not have is the brand-new Fujifilm X-Pro3. This is a unique camera that delivers a unique experience. It’s the most expensive camera on this list with an MSRP of $1,800. Another option is the Fujifilm X-Pro2 Graphite Edition, which comes with a lens and is currently discounted at only $1,600.

Fujifilm X-Pro3 (Body Only):  B&H   Amazon
Fujifilm X-Pro2 Graphite w/23mm f/2 lens:   B&H   Amazon

Kid Camera

For those with kids who have been begging for a camera, the one that I highly recommend is the Fujifilm Instax Mini 9. This is the camera that I got my daughter when she wanted one for Christmas, and she’s absolutely loved it! She’s had so much fun with it, and the “magic” of instant film is the same today as it was back when Polaroids were all the rage when I was young. Best of all, it’s super cheap.

Fujifilm Instax Mini 9:   B&H   Amazon