Fujifilm Kaizen | FUJI X WEEKLY

I’m Back… Plus some Fujifilm news

Posted on July 1, 2024 by Ritchie Roesch

*Service* – Bisbee, AZ – Fujifilm X-T5 & Fujinon 56mm f/1.2 – Fujicolor PRO 160C Warm

I’m sitting in my new office in my new home typing out this article. After two weeks of packing, moving, cleaning, and unpacking… most everything is still in boxes; however, I’ve unpacked enough to get back to Fuji X Weekly.

In case you missed it, Fujifilm released Kaizen firmware updates for the X-H2s, X-H2, X-T5, and X-S20 (the X100VI also has a firmware update). The highlight is that the Reala Ace film simulation is now available for all fifth-generation X series models. If you haven’t updated your camera’s firmware, you may want to do so now.

Kaizen is a Japanese business philosophy that means continuous improvement or change for the better. It can be applied many different ways, but in the case of camera firmware updates, it is simply adding new features or improving existing features (not just bug fixes) for the sake of doing so. This builds customer trust and brand loyalty, because purchasers know that they’re not being left out in the cold whenever innovations occur right after they’ve just spent a bunch of money on a new camera. They can rest assured that the brand cares, which is probably the biggest ingredient for gaining repeat customers.

Fujifilm used to be the king of Kaizen (at least in the camera world), but then they pulled back from it significantly. Now, they’re back at it again—hurray! I would encourage Fujifilm to keep going. Next, they should add Eterna Bleach Bypass and 0.5 Highlight and Shadow adjustments to the X100V and X-Pro3. Then, give Classic Negative to the X-T3 and X-T30 (like the GFX50R and GFX50S have). Those shouldn’t be too hard for them to do. I’d also encourage Fujifilm to update the 40mp cameras with the XPan aspect ratio. Let me know in the comments what Kaizen ideas you’d like to see Fujifilm tackle.

For those who suddenly have a camera with Reala Ace, you might be searching for some Recipes with that film simulation. Well, below are five Film Simulation Recipes in the Fuji X Weekly App that use Reala Ace:

PRO Negative 160C

Fujicolor PRO 160C Warm

Fujicolor 100 Industrial

Easy Reala Ace

Kodak Gold 200 v3

I believe the Fujicolor PRO 160C Warm Recipe is the one that Victor Ha, Vice President of the Electronic Imaging and Optical Devices Divisions of Fujifilm North America, recently mentioned in a live Adorama broadcast.

During my move, I received a “monthly content roundup” email from Fujifilm. Perhaps you received the same email. Buried near the bottom was an add for the Fujifilm X-T4 ES, an infrared “extended spectrum” version of the X-T4. Back in 2022, I suggested that Fujifilm should release an IR camera as a “wow” product. I’ve wanted to get into IR photography for some time now, so I ordered it.

While Fujifilm did make an IR version of the X-T1, it was not sold to the general public. I’m not sure if the X-T4 ES was intended to be sold to the general public or not, but I placed my order and was charged. If it was an accident by Fujifilm, I’m certain I will get a refund shortly; if it was, in fact, made available to the general public, it must already be sold out, because the link is no longer active. I’ll keep you updated either way.

If the Fujifilm X-T4 ES sold out so quickly, I think it goes to show that there is indeed some demand for natively infrared models. Also, it seems like an excellent way to clear the shelves of some cameras that were perhaps over-produced. I don’t think Fujifilm has that issue at the moment, as all the current models appear to be doing well, but, in the future, if the situation occurs where they have a bunch of parts for a particular camera sitting around waiting to be manufactured but without demand, converting them to IR might be a way to get them sold.

I think that’s it for now. I’ve got a lot more to write; however, I’ll save that for various articles that will be published over the next week or so. Right now I’ve got to get back to unpacking; specifically, somehow making room in the garage for a car. I’ve received a bunch of comments, messages, emails, etc., that I’ve yet to respond to—it might take me several days, but I hope to get to all of them soon. I appreciate your patience!

It’s so good to be back. I have a lot to share—some exciting news that I can’t talk about yet but hopefully I can very soon. You’ll definitely want to stay tuned!

Fujifilm Take Notice: Ricoh Just Did What You Won’t

Posted on January 28, 2023 by Ritchie Roesch

*Captured with the new “Negative Film” Picture Control Effect on my Ricoh GR III*.

Fujifilm, pay close attention: Ricoh just did with their GR III and GR IIIx what you won’t do with your X-series cameras.

Fujifilm has stated that they’re moving away from Kaizen and to expect less of it going forward, but some other camera makers—including Ricoh—are embracing it. In fact, Ricoh just added a new Picture Control Effect, which is their Film Simulations equivalent, to their GR III and IIIx cameras. This new Effect is called Negative Film, and it looks pretty good so far to me. It’s not really like anything on Fujifilm exactly—perhaps it could be described as somewhat similar to a cross between Classic Negative and PRO Neg. Std—but it does produce an aesthetic that’s easy to appreciate.

I want to point out that the GR III was released almost at the same exact time as the Fujifilm X-T30. Since the release of the X-T30, Fujifilm has introduced three new Film Simulations—Classic Negative, Eterna Bleach Bypass, and Nostalgic Neg.—plus some other JPEG options like Color Chrome FX Blue, Clarity, and Grain size. None of it has trickled down to the X-T30 (or X-T3). Even the X-Pro3 and X100V—premium models, supposedly—weren’t given the Kaizen love that they (really, Fujifilm’s customers) deserve. Yet little ol’ Ricoh not only created a new Effect for apparently no reason other than the fun of it, and they gave it to the almost four-year-old GR III just because they wanted to make their customers happy.

I have a ton of advice that I’d give to Fujifilm if they were ever interested in hearing my opinions. I mean, I have a pretty good pulse on a big chunk of their customer base, and I’ve done more than most to bring them new customers, whether directly or indirectly, so you’d think they would be interested in hearing what I have to say. The very first suggestion that I would have for them is to do more Kaizen and not less. I get that it costs time and money, but fostering a happy long-term repeat customer base is priceless, and well worth whatever it takes to do that. A lot of photographers go from brand-to-brand-to-brand, or they begrudgingly put up with a brand for a long time because they don’t want to endure the cost and headache of switching, and there is a surprisingly large amount of disloyalty among customers. Yes, there are the outspoken fanboys—I am one for Fujifilm—but while their voices are loud, their numbers are surprisingly small. So if a brand can actually make more of their customers loyal, which they do by showing them that they matter and are appreciated, it can have a significant long-term impact. Of course, if your customers don’t think you care about them, they’ll be more quick to leave when another brand offers something new and exciting, or if they think that another brand cares more about their customers than the one they’re currently using.

Ricoh just made sure that their customers know that they care. Fujifilm, make sure that your customers know you care!

Below are some examples of photos captured using the new Negative Film Picture Control Effect on my Ricoh GR III.

See also: Ritchie’s Ricoh Recipes

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Ricoh GR III Amazon B&H Moment
Ricoh GR IIIx Amazon B&H Moment