10 “WOW” Products Fujifilm Should Be Making Right Now

“We are working on WOW product development.” —Jun Watanabe, Product Planning Group Manager, Imaging Solutions Division, Fujifilm

Fujirumors reported on an article by Digital Camera Life that translated and summarized a video by Map Camera, which featured an interview with Fujifilm Product Planning Manager Jun Watanabe. In addition to the quote above, Jun also said, “I would like to continue working to create ‘WOW’ products with the development team, including me, so that we can meet everyone’s expectations and say, ‘I definitely want to buy this.'”

Before we go any further, I must point out that this seems a little like the “Telephone Game” where one person whispers something into someone’s ear, and that person whispers what they heard into the next person’s ear, and so on, until the last person speaks what they heard, which doesn’t much resemble what the first person whispered. Now add to that a translation of a translation, and we get these quotes by Jun Watanabe, which may or may not be what he actually said. However, for the purpose of this article, we’ll assume that Fujifilm is indeed currently working on products that will make people say “wow”—or at least products that the Product Planning Group thinks will make people say that—and they want to “meet everyone’s expectations” somehow.

There’s a lot to digest, of course. Sometime in the 1400’s, monk and poet John Lydgate stated, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” No one product will “meet everyone’s expectations” but perhaps he simply means that between all of the projects that they’re working on, once they all come out, that there will be a “wow product” for everyone.

Coastal Blooms – San Simeon, CA – Fujifilm X-E4 – “Pacific Blues” recipe

I’m in a unique position here at Fuji X Weekly, because I hear from a lot of Fujifilm photographers—granted, mostly those who shoot with Film Simulation Recipes, which is certainly not everyone with a Fujifilm camera, but a large number nonetheless. I have a pretty good pulse on a large segment of Fujifilm’s customers. I know what would make a lot of their customers say, “I definitely want to buy this!” But Fujifilm has never asked me. I have a lot of valuable feedback that I would be more than happy to give to them, if they’re ever interested.

I think the top two things that would make the Fujifilm photographers in this audience say “wow” are 1) a recommitment to Kaizen updates, and 2) more JPEG options (film simulations and such). For example, the Classic Negative film simulation has more of a wow factor for many of the tens of thousands of people shooting with recipes than the autofocus speed of the X-H2s, and giving that film simulation to the X-T3—the all-time top selling model—via a firmware update is a no-brainer for making your customers happy. I assume, however, that the Product Planning Group is not involved with those things—it’s different departments altogether—so Jun and his gang might completely agree, but it wouldn’t make any difference.

What I thought I’d do with this article, on the off-chance that someone from Fujifilm reads it (maybe even Mr. Watanabe himself), is provide some ideas for “wow” products that Fujifilm photographers would want to buy. These are things that would make people take notice. I don’t think becoming more like another brand is a good way to make people say “wow” (except, perhaps, sarcastically). These are ideas for products that would set Fujifilm apart from the crowd, and not blend in. Ordered from least exciting to most (in my opinion anyway), here’s my list of the 10 “WOW” products that Fujifilm should be making right now!

10. Minimalist Model

Maybe just have this little screen and remove the big one.

The Fujifilm X-E4 is already a “minimalist” camera that people either love or hate, and in some ways Fujifilm wen’t too far, removing too many dials and switches and such. But, what if Fujifilm went even further?

Here’s my idea: no rear screen—just a hybrid viewfinder (maybe like the one in the X-Pro2?). Maybe include the little “box tab” screen of the X-Pro3? No video mode. Incorporate the dual shutter/ISO knob of the X100V. Add back the M/C/S switch. Maybe include a C1-C7 knob (or switch of some kind)? Otherwise, clean and simple. Small and lightweight. This wouldn’t be the X-E5, but a new model altogether, made for the experience of shooting with it.

I’m sure this would not sell like hotcakes, and a lot of people wouldn’t like it, but it would certainly grab headlines. Every camera reviewer would want to get their hands on one, just to try it. A lot of people would want to try it. I would want to try it, and most likely own it. Crazy? Yes. Great? Probably, depending on the design choices—it will be a tough balancing act, though, and making it “just right” won’t be easy.

9. 135mm Lens

135mm focal-length.

Fujifilm has a 90mm prime and a (really large and expensive) 200mm prime, but nothing in-between. I found a vintage Vivitar 135mm lens that I just love using, and it made me wonder why doesn’t Fujifilm have a 135mm prime? They should.

This isn’t something to get carried away with. Should it have OIS (stabilization)? It could, but it definitely doesn’t have to. Should it have a wide maximum aperture? F/2.8 is plenty wide enough. Should it be weather-sealed? Probably, I think that’s more-or-less expected nowadays. This shouldn’t be a $6,000 lens or even a $1,200 lens, but sub-$1,000—maybe around $800-$900.

8. Another Pancake Lens

The 27mm pancake helps make this setup super small and lightweight.

One obvious advantage of APS-C over full-frame is size and weight. A big draw to Fujifilm cameras, from those who in the past shot Canon or Sony or Nikon, is the smaller package. It can be such a pain to lug around big and heavy gear, and after doing that for awhile it’s refreshing to have something less intrusive around your neck. Not only are the cameras smaller and lighter, but the lenses can be, too.

Fujifilm has a number of small and lightweight primes, but only two pancakes: the 18mm f/2 and 27mm f/2.8. The 18mm is long overdue for an update (keep the optics, give it a faster and quieter motor). The 27mm, which was recently updated (but is hard to find because it sells out even before hitting the store shelves), is my personal favorite lens. Why not add another pancake option?

I think there are three potential focal-lengths for the new pancake, but I’m not certain which would be best. My personal top-choice is something longer than the 27mm, perhaps a 40mm f/2.8. This short-telephoto would be good for portraits and walk-around photography. Another option would be something wider than the 18mm, perhaps 14mm (or 15mm) f/3.5. The third option would be something in-between 18mm and 27mm, like maybe 23mm f/2.8. I don’t know which one should be made, but I know that one of them should, because size and weight are a big draw to the system, and having a serious series of pancake lenses would do a lot to emphasis that advantage.

7. GFX100R

This is shape that the GFX100R should have.

I don’t own a GFX camera, but if I did, it would definitely be a rangefinder-styled model. So far, the GFX 50R is the only rangefinder-styled camera in the GFX lineup, and it’s old—almost four years old now. It’s the cheapest GFX model—you can pick one up for $2,850 right now—but maybe it hasn’t sold well, I don’t know (perhaps that’s why it’s the only one). If it has sold at least somewhat well, I think it makes a lot of sense to offer a 100-megapixel updated model with the same sensor as the GFX100S. That for sure would make people say wow!


I captured this picture in 2012 using a Samsung NX200.

This isn’t so much a product as it is a technology. Samsung partnered with Fujifilm to develop the ISOCELL technology that is used in a number of cellphone cameras now. If Fujifilm used a Samsung-made ISOCELL sensor with “Tetra” pixel-binning for X-Trans, that would grab headlines. Imagine a 112-megapixel X-Trans VI sensor that produced 28-megapixel images for high-ISO or extended dynamic range, and otherwise delivered medium-format-like high-resolution pictures. People would take notice!

5. Infrared Camera

Straight-out-of-camera infrared picture on non-converted Fujifilm X-E4.

A number of people want to do IR photography, but the conversion process is invasive and expensive. The only camera-line that makes infrared photography easy is the Sigma SD models, which include a removable IR filter—take the filter off and shoot IR photography, put it back on and shoot normal. I don’t know if that’s particularly practical for Fujifilm, but they could make an already-IR camera model. In fact, Fujifilm did this with the X-T1; however, it was only available for medical purposes, and not sold to the general public.

I don’t think an IR model would need to be the X-T4 (or future X-T5), but something more affordable, like the X-T30 II or future X-T40. Obviously not everyone would go out and buy one, but I think there’d be enough interest to make it worthwhile for Fujifilm to produce. It would certainly be a wow-camera for some photographers.

4. Digital XPan

XPan aspect ratio captured with the RitchieCam App on my iPhone.

The XPan cameras were a joint venture between Fujifilm and Hasselblad, beginning in 1998, that used 35mm film to capture panoramic pictures in the 65×24 aspect ratio. While XPan cameras weren’t huge commercial successes, they gained a cult-following—so much so that Fujifilm has included the XPan aspect ratio as an option on the latest GFX models.

My idea is not for a 65×24 crop, but for a camera with a 65×24-shaped sensor. This would require a special-built sensor, which might be both difficult and expensive to procure. I think it would need to be in an X-Pro-like body, and probably should have a fixed-lens… maybe 30mm f/2.8? If it were interchangeable-lens, perhaps it would require two or three special lenses to use the full sensor (for the XPan ratio), or use any other X-mount lens and the camera automatically produces a 3:2 aspect ratio image. To me, the fixed-lens option makes the most sense.

I don’t think a digital XPan camera is especially practical, but it would be a huge headliner. Without a doubt it would make people’s jaws drop, and maybe even their wallets open.

3. X200 (Full-Frame X100)

Imagine this bigger….

I do not see Fujifilm jumping into the full-frame market. It’s crowded, and between X and GFX, Fujifilm can already basically indirectly compete well against it. Still, a lot of people have asked Fujifilm to produce a full-frame line; however, that’s like starting over from scratch, since most of their current X lenses won’t cover the sensor, and the GFX lenses are large and expensive compared to many full-frame options. It would be a huge financial risk that probably wouldn’t pay off. With that said, I do think there’s one full-frame camera that Fujifilm could produce that would be much less risky: the X200, a full-frame version of the X100-series.

It would obviously be bigger, heavier, and more expensive than the X100V. I think the focal-length of the lens should be different, too, so that it is not just the sensor size that separates the X100 line from the X200. Perhaps 50mm? Maybe 30mm? 35mm could be perfect, so it might not be a good idea to mess with it. There should be something more to differentiate the APS-C version from the full-frame, and Fujifilm would have to figure that out.

If Fujifilm did produce this camera, it would for certain have a big wow-factor, and I have zero doubts that people would line up to buy it.

2. X80

Imagine this smaller….

The Fujifilm X70 was doomed from the start. It was announced just three months before the first X-Trans III camera, right when Sony announced that they were not going to produce anymore 16-megapixel APS-C sensors. Fujifilm used their last X-Trans II sensors in this camera (plus the X-E2S), and when supplies ran out, so did this camera. When people asked when they were going to release a successor, Fujifilm stated that the X-Trans III sensor was “too hot” to place inside the tiny X70 body. The closest thing to a successor was the XF10, an inexpensive Bayer model with a PASM dial. But the X70 is much beloved by those who own them—to this day they can be tough to find, and they’re not cheap (don’t expect to find a bargain just because it’s old).

If Fujifilm were to release a real successor to the X70 (which would likely be called X80), it would no doubt be a hit. Smaller, lighter, and more-wide-angle than the X100 series, with the latest technology and JPEG options, would make people look. And buy! I’m confident that this would be a top-seller.

1. X100 and/or X-Pro “Acros Edition”

My top recommendation to Fujifilm for a “WOW” product is a monochrome-only camera based on either the X100 or X-Pro line, and called “Acros Edition.” It would basically be Fujifilm’s version of the Leica’s black-and-white-only cameras, like the M Monochrom, M10 Monochrome, and Q2 Monochrom.

What advantages do monochrome-only cameras have over color sensors? For one, all of the pixels are used for luminosity information (not just half, or in the case of X-Trans, 55%), which means more apparent resolution (more detailed image), less digital noise, improved high-ISO performance, and increased dynamic range. You can use color filters with it just like with black-and-white film. And it’s fun and cool. I’d be first in line to buy one, and I’m sure many reading this would be right beside me, as this would be the wow camera of all wow cameras.

I don’t know if any of these 10 product ideas are currently being considered by Fujifilm or not. Their idea of what would make people say “wow” and mine might be two completely different things. Fujifilm’s idea of what might make people say, “I definitely want to buy this,” could be 180º from mine. If Fujifilm should happen to read this, I want to make sure that my ideas were stated, because maybe—just maybe—this could impact future designs in some way. Probably not; however, it’s still fun to dream.

Now it’s your turn! Which of these 10 ideas would you be most excited for? What products would make you go “wow” that I didn’t include in this list? Let me know in the comments!


  1. Peter Fauland · August 22, 2022

    Very nice top ten wow, I have to say. A GFX100R and a b&w only X-series camera would be my dreams come true. Let’s see wha ti will be ….

    • Ritchie Roesch · August 23, 2022

      Thanks for the input! Those would be excellent “wow” products, for sure!

  2. Miguel Tejada-Flores · August 22, 2022

    Nice ideas, all of them.
    My favorite is the concept of an ‘Acros Edition’ – i.e. a Fujifilm version of one of the Leica Monochrom’s. The question, of course, is — which one? I find the notion of an X100 Acros edition insanely appealing. Hopefully somewhere in the metaverse we all inhabit, some of the upper-ups and higher-echelons of the Fuji corporate universe are not only reading your words in this post…but actually taking the time to think about them!

    • Ritchie Roesch · August 23, 2022

      I hope so! I’d be very happy if the Acros Edition was either an X100 or X-Pro model. Thanks for your input!

  3. David Boyd · August 22, 2022

    Great thought provoking article.
    The GFX100R would be my dream camera. I have owned the X100v , Xpro2 & 3. All amazing cameras but they all led me to the 50R. Now there I can’t go back, it’s just so fantastic to use. A GFX100R with all the recent updates would be a superb.

    • Jakub · August 22, 2022

      A digital X-Pan would 100% top my list, I’ve been wishing for it for years. Unfortunately I feel like Fujifilm is just too conservative and wouldn’t even consider it. The rise of smaller independent camera companies like Pixii leaves me grasping on to the last straws of hope that maybe we’ll get something like it one day though.

      • Ritchie Roesch · August 23, 2022

        I hope that Fujifilm still has the guts to do something bold like that, but they probably don’t. It would be amazing if they did, though—I’d buy one, for certain.

    • Ritchie Roesch · August 23, 2022

      I hope they wow you soon with this!

  4. Randy Pollock · August 22, 2022

    I would buy a X-Pan and I would buy an ACROS version camera…in a heartbeat

  5. Albert Smith · August 22, 2022

    As a long time Nikon user (along with Fujifilm), I’d love for Fujifilm to give us the classic 105mm portrait lens that was used for decades to make some of the strongest portraits that we have seen in the classic film days. Take a look at that “Afghan Girl” from Steve McCurry made with a simple $300 105mm f/2.5.

    Of course with APS-C we’re talking 70mm f/1.8 to give the same angle of view and DOF, but heck, f/2 is close enough, so make it a 70mm Fujicron.

    I know that some love the 85mm effective focal length, but after decades with the 105mm I just know exactly how to frame and use that lens. I’ve traveled the world with a 35mm/105mm combo and never felt constrained.

    Wishful thinking.

    • Ritchie Roesch · August 23, 2022

      That’s an excellent suggestion! There’s a 60mm f/2.4 and 80mm f/2.8, but a 70mm f/2 (or f/1.8) would be a great addition to the Fujinon lineup. Thanks for the input!

  6. menno Dévee · August 22, 2022

    My favorite from the above is an X80. my WOW to add is non-digital: a fully manual Instax camera with good glass!
    Talking of which, you don’t have an Instax film simulation on Xweekly, or do you? I”ll take that for a wow.

    • Ritchie Roesch · August 23, 2022

      I don’t (yet) have an Instax recipe, but I’ll add that to my list of ones to work on. Thanks for the input! I do agree that a fully-manual with quality glass Instax camera is something that should be available.

  7. Francis.R. · August 23, 2022

    I hope it is a mistake in translation, otherwise sounds a lot like that episode in The Simpson, when Homer’s brother allows him to do the most amazing car, and what he shows is a Frankenstein xP
    Personally a roll of digital Fujifilm film would be my, unrealistic, dream. From your ideas maybe a minimalistic model, one in which the recipes could be integrated. Sony opened their cameras so one could purchase apps, like digital graduated neutral filters; nevertheless they didn’t open it enough. Wow in this time maybe would be Instagram or tik tok integration.
    The photo with the Samsung NX200 has an extraordinary green, a leaf made green light : )

    • Ritchie Roesch · August 23, 2022

      🤣 That’s so funny! I hope that’s not what they’re doing, lol!
      I think it would be amazing if you could push recipes from your phone to your camera with one tap.
      The Samsung photo… this was somewhat “early” in my digital adventures. Someone had posted somewhere their Photoshop workflow for creating a cross-process look… this was before presets were everywhere (you had to buy plugins instead). I don’t remember all of the steps, but it involved adjusting each color curve to a specific shape, moving sliders to certain positions, and multiple layers… even a B&W layer with something like 5% opacity. I did a bunch of pictures with that workflow in 2012….

  8. b. · August 23, 2022

    If you don’t like the LCD turn it off. If you like Acros turn it on. If you like Xpan turn it on or crop.
    If you like spending money om something where you get nothing you don’t already have, buying meals for people sleeping rough in your neighbourhood is a great start. There’s also a lot of refugees who need donations.

    • Ritchie Roesch · August 23, 2022

      It’s easy to judge. Nobody knows to what extent other people are doing to help those around them. It might be a lot more than you realize. Yes, there are a lot of people who need help, and it’s always good to bring to light where help is needed. But pointing fingers is not a solution… and when you do, three point right back at you (try it!).
      As far as the first paragraph, that might work for you, but you cannot assume that it is the best solution for everyone. I mean, your phone has a camera, so why buy anything else? It’s good enough for so many others, it should be good enough for you too, right?! Sell the rest of your gear and give all the money to refugees (since you say you care so much). Talk is cheap, and actions speak a lot louder than words. Be the example, be the change you want to see.

  9. tamirplatzmann870704957 · August 23, 2022


    How can I use your great recipe with raw files? I see that the raw files have much more details, isn’t it? Thanx a lot, Tamir


    נשלח מה-iPhone שלי


    • Ritchie Roesch · August 23, 2022

      RAW files don’t have any more details than JPEGs. What they have is more data. What that means is the JPEG is a finished photo, and is more limited to what you can do with it after-the-fact because all of the unneeded data (to create that finished photo) was deleted. RAW is unfinished… like undeveloped film… and can be manipulated in many ways—all of the data is there. Once “developed” by your software of choice, the unneeded data is then deleted when you export it as a finished picture. The question is: do you want your camera to edit your pictures, or the software on your computer? There are advantages and disadvantages to each, and neither one is inherently “better” than the other, just different processes that one might prefer over the other. But, the Film Simulation Recipes are intended for the JPEG photographer and not the RAW photographer. However, the RAW software of choice can read some of the JPEG data and apply its version of its interpretation of those settings, so using recipes in your RAW workflow can get you “halfway there” so to speak, but it will still require plenty of manipulation to achieve a finished photograph. I hope this all makes sense.

  10. TheCameraEatsFirst · August 23, 2022

    An X30 (not X-T30) with all new tech/guts. And X100 monochrome.

    • Ritchie Roesch · August 23, 2022

      I don’t think Fujifilm would make anymore small-sensor X-Trans cameras… that market collapsed, and the ship has long sailed; however, it might be intriguing for an X40 with a 20mp 1″ sensor utilizing the ISOCELL technology. I think it would work this way: below ISO 640 (and DR200 and below) you’d get an 80mp picture, and ISO 640 and above (or DR400) you’d get pixel-binning 20mp image. That is a product that might do well. Thanks for the input!

  11. Onno · August 23, 2022

    Interesting article. An X80 would be on the top of my list. I still regret selling my X70. That camera wasn’t perfect, but if I scroll through my images, I can usually see immediately (without looking at Exif data) which were shot with the X70; the rendering was magical. And 18mm is my favorite walk-around/documentary focal length (love my current 18mm f2).
    Also on top of the list: more small primes/pancakes, indeed! I have not purchased newer lenses like the 18mm 1.4; they will be very good, no doubt, but I like my primes to be small; otherwise, I might as well stick to my trusted 16-55mm 2.8. Which focal lengths? Well, an upgraded, small 18mm f2 would be an obvious choice. Next to that, a pancake wide-angle like the Laowa 10mm f4 “cookie” would be fun.
    In addition, Fuji is very much in need of a prime wider than 14mm; a competitor for the Samyang 12mm f2 AF, perhaps? By the way, I notice that other manufacturers now release all kinds of interesting niche lenses, like the Nisi 15mm sunstar lens. I do not see that creativity at Fuji’s, but then, they have probably become “too big” for such niche products.
    Lastly, I have often thought that a really small zoom lens (say an 18-35mm f2.8) would be useful, since it would cover all of the basic focal lengths, but I’ve never heard anybody requesting this, so I’d probably be the only buyer :).

    • Ritchie Roesch · August 23, 2022

      I agree: if I had an 11 spot, it would be an ultra-wide (non-fisheye) lens somewhere in the 8mm-12mm f/2 range. I think that’s definitely a hole in the Fujinon lineup. I compact zoom… maybe collapsable?… in the 18mm-35mm range would definitely be interesting. Great suggestions!

  12. ElDJabh · August 23, 2022

    Giving Classic Negative film simulation to the X-T30 (Fuji’s forgotten one) would be a “wow” effect for me. Exporting TIFF files (not just jpg) as well.

    • Ritchie Roesch · August 23, 2022

      I 100% agree with both! The X-T30 is LONG overdue to receive Classic Negative, and it is a true shame (meant in the harshest way possible) that Fujifilm hasn’t already done it (but released the X-T30 II instead). Also, Fujifilm should have RAW+TIFF (or just TIFF) as an option, for sure. Thanks for the input!

  13. Jim · August 23, 2022

    I’d like to have Custom Settings bracketing on my X100V. Could this be done with a firmware upgrade?

    • Ritchie Roesch · August 23, 2022

      Yeah, that’s a feature that shouldn’t be too hard for Fujifilm to implement. Pick up to three C1-C7 that you want to capture simultaneously. That would be epic. Thanks for the input!

  14. An X-Pro Acros is what we need. Using the X-Pro3 body, eliminate the hidden LCD, put everything in the small “film window” screen, and keep the price under $2,500.

    I love the Rokinon/Samyang 135mm f2, and I find it hard to better that one with the exception of making it weather sealed. If Fuji could make a WS F2 (I use it for Astrophotography mostly) that doesn’t reach the 77mm filter size–so, a bit more compact–that would catch my interest.

    • Ritchie Roesch · August 23, 2022

      An X-Pro3 Acros Edition would be amazing! I haven’t tried the Samyang 135mm, but I bet it is very good. Thanks for the input!

  15. theBitterFig · August 24, 2022

    I’d be happy with built-in crop for the TX-1 Ratio of 65:24. Let us see it with black bars in the EVF, or better still: with the brightline on the hybrid viewfinder on an X100#. Would it be cool to see a GFX line camera with essentially a double-wide APS-C sensor? Sure, but I’d never be able to afford one. At least getting the XPan/TX-1 Ratio as a crop option on a normal camera would be fantastic, and it’s a big pet peeve of mine that it just doesn’t happen more often.

    As to a FF version of the X100, I’d absolutely suggest a 50mm lens. A 50mm focal length with an f/1.7 aperture would offer a lot more shallow DOF options than any other fixed-lens camera out there. Sony does a 35/2, and Leica has a 28/1.7, but those are both wides. Ricoh GRIIIx’s crop 40mm equivalent is only a 27mm f/2.8, so it doesn’t really behave the same way. A fast 50, with a leaf shutter and the same kind of built-in flash for fills would be a fantastic portrait camera.

    As to getting rid of video modes… doesn’t seem worth the effort to rewrite the internal operating system Fuji cameras currently use. I’m all for a minimalist camera that doesn’t really have video-specific buttons, but having video as an option under the drive mode menu isn’t going to complicate the camera. It’d still be a camera optimized for stills, and any camera with live view has potential for recording video.

    • Ritchie Roesch · August 26, 2022

      I think there’s definitely enough resolution in the current X series that a XPan crop would be sufficient. But if you plan to print large, it might be problematic. I do agree that such a camera wouldn’t be cheap, and outside of a lot of people’s budgets. Thank you for your input!

  16. Andi · August 24, 2022

    An Acros version would indeed be great!

    But I would be really happy about a firmware update for the X100v introducing a vignette option for the recipes. That would be a great match for all the amazing vintage recipes and technically, it’s already implemented in the toy camera mode. Someone on Twitter posted this mockup: https://imgur.com/a/6cuD1fd

    • Ritchie Roesch · August 26, 2022

      Yeah, absolutely! It should definitely be added, and since they already made the code it shouldn’t be too hard to implement. Thanks for the suggestion!

  17. Menno Devee · August 24, 2022

    Talking about crop ratios (in viewfinder), I’d really like a 4:3 ratio in the (older..) X-T and X-E cameras…

    • theBitterFig · August 25, 2022

      It’s a big pet peeve of mine that 65:24 (or something similarly cinematic), 2:1, 4:3, and 5:4 aren’t in more cameras. Seems like it ought to be trivial in terms of the internal capabilities of the cameras.

      Heck, allow a custom ratio, and also allow a custom % crop. If I want to have an 18mm lens cropped down to the equivalent of a 24mm lens, with the full field of view but digital brightlines, why not? That’d give a lot of that rangefinder “see beyond what you’re shooting” vibe, and the full image would all be there in the RAW file.

      • Ritchie Roesch · August 26, 2022

        I’m sure all of that is possible. A custom ratio might be more difficult to implement than it would seem at first glance, but definitely not impossible. Here’s a question: why do they have to be square or rectangular shaped? If you want to capture an image as a circle, oval, octagon, or Texas—why can’t you? Why can’t photography break out of the square/rectangle mold? I think that would be especially bold, if a camera company dared. Thank you for your input!

    • Ritchie Roesch · August 26, 2022

      Yeah, it’s kind of odd that it’s not an option. Probably wouldn’t be hard for Fujifilm to implement. Thanks for the input!

  18. Francesco C: · September 5, 2022

    No doubt my “wow” and for the X100V Acros Edition … wow & wow
    Francesco from Italy

    • Ritchie Roesch · September 5, 2022

      That would wow me, for sure! Thanks for the input!

  19. X100V Acros would be definitely wow for me!

    But there’s two more things that I’d like to propose to Fujifilm if they’ll ever see that comment.

    First, I’d like to see the third converter lens for X100 series. It must be dedicated portrait lens with decent bokeh in focal length about 80mm equivalent. I know that would be big and heavy lens, but I still believe in Fujifilm engineers’ ingenuity.

    Second and more important, it will be nice if Fujifilm cameras will be available to read film simulations recipes’ parameters from QR codes. I mean, for example, Ritchie’s app generates QR-code containing recipes parameters (name, base film simulation, WB, clarity etc). Or one can generate that QR-codes via official Fujifilm site for favorite recipes in the form of business cards and print them. Then I read (take a shot) that QR-code with my X100v from special option in settings menu, and the camera sets new user configuration with these parameters.

    Ritchie’s app is full of wonderfull recipes, but the need to manually program them in the camera is not so fun.

    I hope i make myself clear, obviously I’m not native speaker.

    • Ritchie Roesch · December 19

      That sounds amazing! I hope Fujifilm reads this comment. Thanks for the input! 😀 😀 😀

  20. Sylvester · August 11

    If there will be a Fujifilm X100? , Acros (monochrome) . He buys it right away. B&W will never go away. In addition, this whole fun with the computer and processing from color to black and white photos pisses me off. Next operations, time, etc. Super Jpag and monochrome sensor. The rest is redundant.

    • Ritchie Roesch · August 15

      I’d definitely like to see a B&W X100-series camera!

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