Fujifilm X-Trans VI

3 Questions about Fujifilm X-Trans VI

Posted on by Ritchie Roesch

The Tropics – Lincoln, IL – Fujifilm X-E5 – Vivid Velvia

After yesterday’s post, Thoughts on the Upcoming Fujifilm Camera, someone reached out to me on Instagram and proposed a question about the upcoming sixth-generation cameras: if I could ask Fujifilm three things about it, what would those questions be? It was an unusual message, but it did get some cogs turning in my brain. How might X-Trans VI look different than X-Trans V? While this seemingly should be pretty predictable, each X-series generation is actually unique in many ways. No two generations are alike, and so what will be different with the upcoming X-Trans VI cameras? Well, I came up with three questions, so let’s jump right in.

Will AF improve a little or a lot?

Space Guitar – White House, TN – Fujifilm X-T5 – Classic Amber

I’m one of those people who are completely satisfied with the autofocus performance of my Fujifilm cameras, going back all the way to X-Trans III. Even X-Trans I & II aren’t bad in daylight. Fujifilm’s current cameras are in the top 2% best autofocus cameras ever made (it’s very true, I did the math—feel free to double check it). Outside of some extreme use-cases, the cameras are very capable, and there seems to be a general lack of appreciation for just how good we have it today. Seriously, if the top 2% is not good enough for you, is it that you have some crazy unusual circumstances (which maybe you do), or is the issue something else? Of course, nobody wants to look in the mirror, but most of the AF woes on Fujifilm cameras are easily overcome if one really wishes to overcome them. The majority of the complaints are hyperbole, trolls, user-error, and things like that. With all of that said, Fujifilm has more room for improvement than any other major brand, as they’re clearly a step behind the Canikony brands (for logical reasons that I’ve talked about at length many times). There’s no doubt the sixth-generation will bring with it AF improvements, so will it be a small step forward, a large leap, or something in-between?

In my opinion, the best thing Fujifilm could do to improve autofocus has nothing to do with hardware, software, or algorithms. Fujifilm could do absolutely nothing to technically improve AF, but if they made it much more intuitive and automatic, it would be seen as a major improvement. Many people seem to be unaware that Fujifilm expects that their users will fine-tune the AF for their specific use-cases; even if they are aware, they may not know how to do it, or what a fine-tuned camera setting might look like for them. Fujifilm tried to offer some clarity on this a couple years ago, but instead of listening, people heavily mocked them for it online (sad). I cannot tell you how many times someone has complained to me how the AF on their X-series model “sucks” and how it’s totally not user-error, but then I suggest a settings change and (like magic) the AF is suddenly working well for them and it’s no longer garbage. Of course, what specific settings work well for you depends on how you use the camera and your subject and situation, so there’s no one quick fix. However, if on future models Fujifilm removed their fine-tuning expectation and just “made it work” no matter the user, that would go a long ways toward making people believe that their AF is actually good, because it’s currently much better than some people think, if only they dialed in the “right” settings for their individual situation. In other words, if user-error is the largest problem (and it is, even though nobody wants to hear or accept it), then Fujifilm should find a workaround for that, and the obvious answer is intuitiveness. If Fujifilm’s approach isn’t working well for a group of people because it expects more of them than they realize (and even if they do realize, they may not know what to do with it), then maybe it’s time adjust the approach.

What models will be included in the sixth generation?

Classic Design – Buckeye, AZ – Fujifilm GFX100S II – FRGMT B&W

Each generation has had its own set of X-series models—no two generations have had identical sets. I suspect that this trend will continue. But how will it look different? It’s hard to guess, but I believe it will include an X-Pro, it might not include two X-H models (only one), it could potentially have an X30-like pocketable zoom, and it’s possible that there will be only one successor to the X-T30 III and X-T50 (and not one for each). There could be an Eterna 28 (APS-C version of the Eterna 55). I would love to see an X70 successor. Maybe there will be an X half II? Perhaps the X100VII will have multiple focal-length versions? Could we finally get a monochrome-only camera? The only thing that’s certain is that it won’t be identical to the fifth generation, or any other previous generation. I would love to know the exact models that Fujifilm plans to produce for X-Trans VI, but perhaps they haven’t even thought that far in advance yet.

What new Film Simulations and/or JPEG options will come?

Buc-ees at Nighttime – Goodyear, AZ – Fujifilm X-T5 – Fluorescent Night

Over the years, Fujifilm has continuously sporadically added new Film Simulations and other JPEG options. For example, within the fourth-generation, Fujifilm added two new Film Simulations (Classic Negative and Eterna Bleach Bypass), Color Chrome Effect, Color Chrome FX Blue, Clarity, half-step Tone Curve adjustments, and a much more robust Monochromatic Color tool. It didn’t all come at once. In fact, fourth-gen can be divided into three groups (actually, more than that if you want to really parse things): X-T3 & X-T30, X-Pro3 & X100V, and X-T4, X-S10, X-E4, and X-T30 II. Fifth-generation saw two new Film Simulations (Nostalgic Neg. and Reala Ace, the latter retroactively given to previous models via firmware), but no other JPEG options. While it’s impossible to know what Fujifilm will do on future models, I think it’s safe to say that there will be some new features. And I cannot wait to find out what those will be.

Now it’s your turn! What questions would you like answered regarding the upcoming sixth-generation cameras? I would love to hear them in the comments below!

It’s June 1st & No New Camera

Posted on by Ritchie Roesch

We’re in uncharted waters. Fujifilm has never waited until beyond May to announce at least one X-series or GFX model. Typically, the first half of the year is busy, with at least one and oftentimes two new cameras. For example, last year Fujifilm announced the GFX100RF in March and the X half in May; in 2024, Fujifilm unveiled the X100VI in February and the GFX100S II in May; in 2018, Fujifilm had announced three cameras by the end of May: X-A5, X-H1, and X-T100. Twice, the first camera of the year wasn’t announced until the end of May—in 2022, Fujifilm announced the X-H2s on May 31st, and the following year they announced the X-S20 on May 24th. That’s recent history. But not once has June 1st arrived without at least one new camera announced. Until this year.

What does it mean? Fujifilm has the luxury of time. Their cameras are selling extraordinarily well. The X100VI is their all-time best-selling model. It’s still out of stock almost everywhere, even though Fujifilm is manufacturing nearly four times as many units each month than with previous iterations of the series. It’s a smashing success, and still highly in-demand over two years after its release. The X-T30 III is another massive success. The X-M5, X-E5, and even the three-and-a-half year old X-T5 all have very strong sales. The X half is one of the most popular cameras by any brand in some Asian markets. The GFX100RF is selling great for a GFX model. What’s the hurry?

I’ve been saying for years that camera-makers introduce new models much too quickly. A five-to-eight year product run lifecycle should be common, not a rare exception. I have zero issues with Fujifilm taking extra time before releasing the next generation of cameras. Use the time to make the upgrade more meaningful. This would have been a great opportunity for some Kaizen firmware updates, and maybe that is in the works. In my opinion, all of the 40mp cameras should be given the XPan aspect ratio, and that would be an easy implementation.

I have no idea when the next Fujifilm camera will come, but the one most glaringly missing from the lineup is an X-Pro. I’m pretty certain that this is being developed as we speak, so it has not been abandoned. But if there is one camera that Fujifilm should hurry along, it’s this. Just guessing, I think it might come sometime in 2027, but I’ve certainly guessed wrong about this before. A successor to the X70 is another that I would encourage Fujifilm to fast track. I would like the next GFX to be a rangefinder-styled body, a followup to the GFX 50R. Beyond that, I think it’s perfectly fine to take things slow, and let a little extra time pass before discontinuing a model and announcing its successor.

Oftentimes the first half of the year is busier for product announcements than the latter half, but not always. Things have been historically quiet in the Fujifilm world so far, but I expect that to change. If Fujifilm announces a couple of cameras and a few lenses before the end of the year, I would not be surprised. For now, though, everything is quiet, and that’s ok with me.

My Number 1 Request For Fujifilm X-Trans VI

Posted on by Ritchie Roesch

Fujirumors posted a poll asking which future sixth-generation camera would excite you the most. As I looked at the list, I had to ask myself: what would make me buy that camera? For example, I have an X-T5 that I’m very happy with, what feature upgrade would make me buy an X-T6? I did that with the X100VII, X-E6, etc., and each time I had trouble answering the question. What would make me buy an X-Trans VI camera when I’m very happy with X-Trans V?

The obvious pick from the poll, which is the current frontrunner (by far), is the X-Pro4, and that’s because the X-Pro3 was discontinued several years back, and now there’s a significant hole in the lineup left by its absence. Over 40% of people who voted are “most excited” for this camera, but I highly doubt that the next X-Pro will account for anywhere close to 40% of sixth-generation camera sales. That model would simply fill an obvious hole, and that’s why so many voted for it.

One potential camera left off the list is an X70 successor. That’s a notable hole, and it might have even received more votes than the X-Pro4 had Fujirumors included it in the survey (I understand why they didn’t). The GFX100RF is essentially a medium-format X70, and it is apparently doing quite well for Fujifilm. I hope they can see that the market is ripe for an X-series version. If there’s a sixth-generation camera that I’m most excited for, this is it, if only Fujifilm would make it.

But let’s move away from specific models for moment. My original question was: what would make me buy an X-T6 when I already own an X-T5? The obvious answer is that I shouldn’t. It is generally good advice to skip a generation, and this is because successors come too quickly. I’ve advocated for longer gaps between new models for awhile now, but you can do this yourself by simply skipping every other version. For example, if you purchased an X-T1 twelve years ago, you would have skipped the X-T2 and bought an X-T3 six years ago, then you would have skipped the X-T4 and gone for the X-T5 instead, and you will pass on the X-T6 and wait for the X-T7, whenever that eventually comes.

Let’s just say, though, that some feature will be included on the next generation of X-series cameras that will entice you to buy. What would that be? The top answer you are likely to find on the internet, of course, is autofocus, but the AF is already plenty good enough for most people, and those who do complain, most of them could fix their AF woes themselves if they wanted to (how else do you explain those using the same exact gear in the same situations and aren’t having trouble?). I’ve already talked too much about AF, so I’m not going to go deeply into it, other than Fujifilm will improve it on the next generation of cameras; however, if they don’t make it more intuitive and work well straight-out-of-the-box without requiring the user to adjust settings in the menu, then the complainers are still going to complain. The issue isn’t so much the AF itself; however (and specifically), a lot of people don’t realize that they’re expected to do some work in order to get the most out of it, and even if they do realize, they may not know how. Solve that, and you largely solve AF, without any other improvements. For myself and the majority of customers, AF improvements are nice, but that alone isn’t enough to justify an upgrade; however, for some, an intuitiveness improvement might just do the trick.

Fujifilm Recipes sell Fujifilm cameras. I cannot tell you how many people have told me that the top reason they purchased a Fujifilm model was to use Recipes. Over the last two years, doing photowalks from coast-to-coast, to my surprise many of the sales people at various cameras stores (including some very big ones) told me that the top tool they use to sell Fujifilm cameras is the Fuji X Weekly App. They pull out their phone and show potential buyers what’s possible straight-out-of-camera, and that seals the deal (it would be nice if I got a little kickback…[insert winking emoji]). New Film Simulations and JPEG options will convince some—including myself—to buy a new camera. There are those who purchased an X-Pro3 simply for Classic Negative, when it was the only camera available with it for about four months. I would hope that Fujifilm fully realizes this, and it’s a part of their X-Trans VI plans.

The number one thing, though, that would make me purchase a sixth-generation model when I already own a fifth-generation iteration of that camera is fixing the Clarity pause. Clarity, which is a micro-contrast adjustment, is a great tool. Using plus-Clarity makes an image appear more crisp, kind of like using a Summicron lens, or like shooting with a sharp slide film such as Kodachrome. Using minus-Clarity is like a built-in diffusion filter, which makes an image appear more soft, and often more negative-film-like. It’s one of my favorite JPEG tools; however, it has an annoying side effect. Whenever Clarity is set to anything other than 0, it causes a short storing pause. It’s about the same amount of time as advancing to the next frame on a film camera. Things that slow you down can be good sometimes; however, if Fujifilm could reduce or even eliminate the Clarity pause, that would be awesome. I would consider upgrading for this alone.

Fifth-generation X-series cameras are excellent, and it’s hard to imagine improvements that are so dramatic that it would convince me to upgrade. Yes, there’s certainly room for improvement—no camera is perfect. But a new Film Simulation (maybe based on Fujicolor Pro 400H that turns pastel with overexposure), a new JPEG option (such as Light Leak from the Fujifilm X half), and especially a long-overdue fix to the Clarity pause, would go a long ways towards convincing me that I should.