Salt Lake City: Temple Square Spring Splendor

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Vibrant Flowerbed – SLC, UT – Fujifilm X-T30

It’s spring, and of course that means spring blossoms. Flowers are in full bloom. Vibrant colors can be found everywhere. One of the more impressive places to see the spring splendor is Temple Square in downtown Salt Lake City. Temple Square is an icon of the city, and a tourist attraction, with visitors coming from across the globe. In the spring the grounds are covered with blossoming flowers.

At Temple Square you’ll find well-kept grounds and interesting architecture. It’s a religious site, and there’s a chance someone might approach you regarding that. I’ve had that happen a couple of times, but it was only slightly awkward and it only happened a small number of times compared to how often I have visited. In other words, most likely you’ll be left alone. This is the church’s property, so be respectful should someone speak with you. It’s usually somewhat crowded, so you’ll blend in with all the tourists snapping pictures.

When I captured these pictures last week, I used a Fujifilm X-T30 with a Fujinon 35mm f/2 lens attached to the front. This is a good lightweight combination that’s great for walk-around photography. I spent about forty five minutes strolling the grounds. Temple Square is a great location for flower photography in the spring. Being an urban environment, it’s a bit unexpected. If you find yourself in Salt Lake City, it’s worth visiting.

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Singular Red Flower – SLC, UT – Fujifilm X-T30

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Bright Red Blooms – SLC, UT – Fujifilm X-T30

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Red & Yellow Blooms – SLC, UT – Fujifilm X-T30

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The Color of Spring – SLC, UT – Fujifilm X-T30

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Field of Flowers – SLC, UT – Fujifilm X-T30

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Touch of Purple – SLC, UT – Fujifilm X-T30

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Church Grounds – SLC, UT – Fujifilm X-T30

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Pink Bloom – SLC, UT – Fujifilm X-T30

Weekly Photo Project, Week 38

Another week of black-and-white pictures! I captured a lot of color images this week, too, but I stuck with monochrome for this post. They’re mostly mountain pictures. The first five were captured from my yard. The last picture is the one that doesn’t match, but it was the best black-and-white image from that day, so that’s why it’s included with this set.

Sunday, April 21, 2019

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The Disappearing Mountain – South Weber, UT – Fujifilm X-T30 & 50-230mm @230mm – 1/200, f/8, ISO 400

Monday, April 22, 2019

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Illuminated Snow Cap – South Weber, UT – Fujifilm X-T30 & 50-230mm @90mm – 1/750, f/8, ISO 160

Tuesday, April 23, 2019

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Black & White Mountain – South Weber, UT – Fujifilm X-T30 & 90mm – 1/3200, f/5.6, ISO 320

Wednesday, April 24, 2019

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April Wasatch – South Weber, UT – Fujifilm X-T30 & 90mm – 1/4000, f/4.5, ISO 250

Thursday, April 25, 2019

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Silver Cloud Behind The Ridge – South Weber, UT – Fujifilm X-T30 & 90mm – 1/4000, f/4.5, ISO 160

Friday, April 26, 2019

Processed with RNI Films. Preset 'Ilford Delta 100'

Oquirhh Rain – Salt Lake City, UT – Fujifilm X-T30 & 90mm – 1/4000, f/4.5, ISO 800

Saturday, April 27, 2019

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Another Brick In The Wall – South Ogden, UT – Fujifilm X-T30 & 35mm – 1/450, f/6.4, ISO 160

Week 37  Week 39

Weekly Photo Project, Week 37

The theme this week is black-and-white. While I did capture a number of color images, overall I felt more monochrome and so I captured a lot of monochrome images. Black-and-white is more abstract in nature and relies on contrast. It’s important to carefully consider highlights and shadow in order to create a successful monochrome image. You’ve likely seen several of these pictures in other articles, but a few of them are new. I hope that you enjoy!

Sunday, April 14, 2019

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Shopping Carts – Farmington, UT – Fujifilm X-T30 & 35mm f/2 – 1/200, f/2, ISO 5000

Monday, April 15, 2019

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Mountain Obscured – South Weber, UT – Fuji X-T30 & 50-230mm @230mm – 1/1600, f/7.1, ISO 640

Tuesday, April 16, 2019

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Frozen Reservoir – Causey Reservoir, UT – Fujifilm X-T30 & 35mm f/2 – 1/300, f/8, ISO 640

Wednesday, April 17, 2019

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Cloud Over The White Ridge – South Weber, UT – Fujifilm X-T30 & 90mm f/2 – 1/1900, f/10, ISO 640

Thursday, April 18, 2019

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Bud & Blossom – South Weber, UT – Fujifilm X-T30 & 90mm f/2 – 1/105, f/5, ISO 6400

Friday, April 19, 2019

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Wasatch Ridge In April – South Weber, UT – Fujifilm X-T30 & 90mm f/2 – 1/750, f/5, ISO 160

Saturday, April 20, 2019

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White Clouds Over Mountain – South Weber, UT – Fujifilm X-T30 & 90mm f/2 – 1/900, f/5.6, ISO 160

Week 36  Week 38

Kodak & Fujifilm Unite! Sort of….

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When I first started out in photography, two big names in the industry were Kodak and Fujifilm. While they both made cameras, it was not their gear that they were famous for. Kodak and Fujifilm were known for their photographic films. Kodak was the long-standing big dog on campus, while Fujifilm was the distant runner up. Back then, almost everyone used film, as digital capture was new and not particularly good, and so there was a lot of business to be had. These two companies were rivals, and they both battled very hard for your business.

When the film industry collapsed, it was very abrupt. Within a couple of years, both companies went from record profits to full-fledged panic. Film sales dropped about 25% each year for many years in a row. Kodak, the giant in the industry, fell especially hard, eventually going bankrupt. What remained was divided and sold, and Kodak today, in its various forms, is mostly insignificant in the current photographic industry. Fujifilm, on the other hand, made some smart decisions, such as diversifying by applying their unique knowledge to other fields (such as cosmetics and pharmaceuticals), which allowed them to not only survive, but grow. Now photography is a small part of their overall business model, but nevertheless it is a successful and profitable arm of the company. While Kodak had the upper hand for a long, long time, Fujifilm won in the long run.

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A Kodak Moment – Antelope Island SP, UT – Fujifilm X-T20

When I purchased my Fujifilm X-T30, I wanted to upgrade to a better camera neck strap than the one that came with the camera. I browsed the web for different ones, and I ended up going with a vintage Kodak strap. A cool feature is a built-in film canister holder (it can hold up to three), which is completely useless in today’s photographic world, but would have been handy 20 years ago. I’m not completely sure how old the neck strap is, but it was in great condition, like it was barely used, if used at all. It adds a retro touch that nicely compliments the retro-inspired design of the X-T30.

It might seem strange to put a Kodak strap on a Fujifilm camera. At one time these two companies were serious rivals. Back then I used film made by both of them, as well as other companies like Ilford and Agfa. I supported these companies with my hard-earned dollars. It’s sad that film has become a small niche market. It’s sad that the mighty Eastman Kodak Company experienced such a big fall. I’m happy to display their logo on my gear in honor of the pictures that I made with their products. I’m also happy to use a Fujifilm camera today, as it’s such a great photographic tool. While it may seem unusual to unite these two brands together in this way, I feel privileged to do so, since both have played an important role in my photography.

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My Fujifilm X-T30 Velvia Film Simulation Recipe


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Mesa Trail – Castle Valley, UT – Fujifilm X-T30 – Velvia

I already have a Velvia film simulation recipe. I’ve been using it for about a year-and-a-half now and I like the recipe. It’s designed for X-Trans III cameras. With the Fujifilm X-T30, which has the new sensor and processor, including the new Color Chrome Effect, I decided to revisit Velvia. Can I make Velvia better on an X-Trans IV camera?

I don’t know if this recipe is better than the old one. It’s a little bolder with slightly more contrast and color saturation. It’s probably a little more accurate to Velvia 100 than the old recipe, and a tad closer to Velvia 50, too. I do like this recipe more than the original, but the old one has its place, too. I don’t think this replaces the old recipe, but more supplements it when the situation calls for something punchier.

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Red Mesa – Castle Valley, UT – Fujifilm X-T30 – Velvia

I have grain effect set to weak on this recipe, but I only like to have grain on when using ISO 1600 or below. Above that the digital noise acts as a grain effect, so I like to turn the grain effect off when working with higher ISOs. Depending on the image, +4 color can sometimes look better, so don’t be afraid to bump that up when needed, but I think +3 works best as the standard setting. This recipe has a stronger shadow setting than the old one, and if you find that there’s too much contrast, simply set Shadow to 0. The original Velvia recipe called for DR200, but I went with DR-Auto on this one. If you’d prefer to use DR200 instead of auto, feel free to do so.

Velvia
Dynamic Range: DR-Auto
Highlight: 0
Shadow: +1
Color: +3
Noise Reduction: -4
Sharpening: +2
Grain Effect: Weak
Color Chrome Effect: Strong
White Balance: Auto, +1 Red & -1 Blue
ISO: Auto up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)

Example photographs, all camera-made JPEGs, captured using a Fujifilm X-T30 with this film simulation recipe:

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Rock Balanced – Arches NP, UT – Fujifilm X-T30 – Velvia

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North Window Arch – Arches NP, UT – Fujifilm X-T30 – Velvia

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Red Hill – Castle Valley, UT – Fujifilm X-T30 – Velvia

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Castles To The Sky – Castle Valley, UT – Fujifilm X-T30 – Velvia

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Water & Stone – Moab, UT – Fujifilm X-T30 – Velvia

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Cactus Noon – Moab, UT – Fujifilm X-T30 – Velvia

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Dead Tree Point – Dead Horse Point, SP, UT – Fujifilm X-T30 – Velvia

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Desert River – Dead Horse Point SP, UT – Fujifilm X-T30 – Velvia

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Peak Through The Thin Clouds – South Weber, UT – Fujifilm X-T30 – Velvia

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Sunset Red Mountain – South Weber, UT – Fujifilm X-T30 – Velvia

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My Fujifilm X-T30 Acros Film Simulation Recipe (Agfa APX 400)


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Cloud Over The White Ridge – South Weber, UT – Fujifilm X-T30 – Acros

I made a new Acros recipe! I’ve been playing around lately with the Acros settings on my Fujifilm X-T30, trying to create a certain look (which I’m still working on), and I stumbled upon some interesting settings. I tried them out for a few days and wanted to share my findings with you. I think some of you might like this one!

This recipe is not intended to mimic the look of any particular film, but it’s in the neighborhood of a couple different black-and-white stocks. The closest might be Agfa APX 400 (the newer version), but it’s not an exact match for that film. I don’t think it really matters if it’s an exact match or not, it has an analog black-and-white look that’s easy to appreciate!

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Shopping Carts – Farmington, UT – Fujifilm X-T30 – Acros

The idea behind this film simulation recipe is to have a lower-contrast option that doesn’t look flat. It seems to be especially well suited for high-contrast scenes, but there’s a certain beauty in low-contrast scenes where it produces almost a faded aesthetic. This Acros recipe is really great for certain situations, and it’s one of my favorite Acros recipes that I’ve created. If you don’t have an X-Trans IV camera, you can still use this recipe, except you can’t use Color Chrome Effect or Toning, so the results will be slightly different, but still very similar.

Acros (Acros+Y, Acros+R, Acros+G)
Dynamic Range: DR400
Highlight: -2
Shadow: +4
Noise Reduction: -4
Sharpening: +4
Grain Effect: Weak
Color Chrome Effect: Strong
Toning: +1 (warm)
ISO: Auto up to ISO 12800
Exposure Compensation: +2/3 to +1-1/3 (typically)

Example photographs, all camera-made JPEGs using this recipe on the Fujifilm X-T30:

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Frozen Reservoir – Causey Reservoir, UT – Fujifilm X-T30 – Acros

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Mid Morning Mountain – South Weber, UT – Fujifilm X-T30 – Acros

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Head In The Clouds – Ogden Canyon, UT – Fujifilm X-T30 – Acros

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Mountain Obscured – South Weber, UT – Fujifilm X-T30 – Acros

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Reaching For Grass – South Weber, UT – Fujifilm X-T30 – Acros

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Jo by a Window – South Weber, UT – Fujifilm X-T30 – Acros

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Girl Sitting – South Weber, UT – Fujifilm X-T30 – Acros

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Bread Cutting – South Weber, UT – Fujifilm X-T30 – Acros

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The Course Toward – Farmington, UT – Fujifilm X-T30 – Acros

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Asleep – Farmington, UT – Fujifilm X-T30 – Acros

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Couch – South Weber, UT – Fujifilm X-T30 – Acros

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Three Vases By A Window – South Weber, UT – Fujifilm X-T30 – Acros

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White Flower Bouquet – South Weber, UT – Fujifilm X-T30 – Acros

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Dead Rose Leaves – South Weber, UT – Fujifilm X-T30 – Acros

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Hiding Hydrant – Farmington, UT – Fujifilm X-T30 – Acros

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Weekly Photo Project, Week 35

I’m getting closer and closer to the end of this photo-a-day project. Still a little ways to go, though. This is the second week in a row using my new Fujifilm X-T30. It’s been a joy to use! I’ve captured so many images since the camera arrived, and I’ve only shared a small percentage of them with you. I have so many more to put on this blog and a bunch of articles that I’d like to write. If only there were more hours in each day.

Sunday, March 31, 2019

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Dead Tree Point – Dead Horse Point SP, UT – Fujifilm X-T30

Monday, April 1, 2019

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Grey & White – South Weber, Utah – Fujifilm X-T30

Tuesday, April 2, 2019

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Gathering Raindrops – Layton, UT – Fujifilm X-T30

Wednesday, April 3, 2019

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If You Can’t Stand The Heat – South Ogden, UT – Fujifilm X-T30

Thursday, April 4, 2019

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Clouds Beyond The Morning Mountain – South Weber, UT – Fujifilm X-T30

Friday, April 5, 2019

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It’s Lit – Layton, UT – Fujifilm X-T30

Saturday, April 6, 2019

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White Cap – South Weber, UT – Fujifilm X-T30

Week 34  Week 36

My Fujifilm X-T30 Eterna Film Simulation Recipe


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25th Street – Ogden, UT – Fujifilm X-T30 – Eterna

Eterna is beautiful. Fujifilm’s most recent film simulation, Eterna, has a lot of potential for creating lovely color negative film aesthetics. Even though it has the lowest contrast and lowest color saturation of all the different film simulation options, I suspect that it has significant potential for mimicking many analog looks. It has a film-like feel to it.

Real Eterna was a motion picture film. You’ve likely seen movies and television shows captured on Eterna and didn’t even know it. While Fujifilm invented and intended the Eterna film simulation for video use, which it is quite good for, they made it available for still photographs on X-Trans IV cameras, such as the Fujifilm X-T30, as well as GFX cameras and the X-H1. Unfortunately, if you don’t have one of those cameras you can’t use this recipe. [Update: if your camera doesn’t have Eterna, you can use this alternative (click here)]

I wasn’t trying to mimic the look of any particular film when I invented this recipe. I was just playing around with the settings and really liked what I found. It has an analog feel to it. Initially the look reminded me of something from Nik Anolog Efex. As I used these settings, I found myself getting interesting results. Depending on the lighting and exposure, I was achieving different looks, despite using the exact same settings. Sometimes the results remind me of overexposed Fujifilm 400H, sometimes pushed-process Fujifilm Superia 400, sometimes underexposed expired Superia 800, and sometimes Superia 1600. Occasionally it doesn’t resemble any of those films. It’s not supposed to look like any specific film, yet it often does, but results vary.

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Gathering Raindrops – Layton, UT – Fujifilm X-T30 – Eterna

I have always included a typical exposure compensation in my different film simulation recipes, but I didn’t do that this time because you get different results with different exposures. You can select -1 exposure compensation and you can select +1 exposure compensation, or anything in-between, and achieve various looks. You have to play around with it and decide what you like. Also, while I have Auto-ISO set to ISO 6400, I really feel that the best results are found at ISO 3200 or lower. You’ll have to decide how high you want to go with the ISO. For those using this on the X-H1, which doesn’t have Color Chrome Effect, you’ll get very similar results but it will be slightly different.

Eterna
Dynamic Range: DR100
Highlight: +4
Shadow: +4
Color: +4
Noise Reduction: -4
Sharpening: +2
Grain Effect: Strong
Color Chrome Effect: Weak
White Balance: Auto, +5 Red & -6 Blue
ISO: Auto up to ISO 6400

Below are all camera-made JPEGs captured using this Eterna Film Simulation recipe on my Fujifilm X-T30 camera:

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Fake Plants For Sale – Riverdale, UT – Fujifilm X-T30 – Eterna

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Light Lens – South Weber, UT – Fujifilm X-T30 – Eterna

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Trapped Inside – South Weber, UT – Fujifilm X-T30 – Eterna

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Franklin – South Weber, UT – Fujifilm X-T30 – Eterna

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Wildcat Radial – Layton, Utah – Fujifilm X-T30 – Eterna

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Evening Orange – South Weber, UT – Fujifilm X-T30 – Eterna

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Cleanup Tools – South Weber, UT – Fujifilm X-T30 – Eterna

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Red Tile – Layton, UT – Fujifilm X-T30 – Eterna

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Kitchenscape – South Weber, UT – Fujifilm X-T30 – Eterna

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Tops – South Weber, UT – Fujifilm X-T30 – Eterna

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Kodak 35mm Film – South Weber, UT – Fujifilm X-T30 – Eterna

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Longing – South Weber, UT – Fujifilm X-T30 – Eterna

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Ball In The Grass – South Weber, UT – Fujifilm X-T30 – Eterna

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Blooming Red Tulip – Farmington, UT – Fujifilm X-T30 – Eterna

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Wee Wet White Flowers – Layton, UT – Fujifilm X-T30 – Eterna

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Daffodil Drops – Layton, UT – Fujifilm X-T30 – Eterna

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Spring or Autumn? – Layton, UT – Fujifilm X-T30 – Eterna

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Love – Layton, UT – Fujifilm X-T30 – Eterna

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Siblings Playing On A Tablet – South Weber, UT – Fujifilm X-T30 – Eterna

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Joyful – South Weber, UT – Fujifilm X-T30 – Eterna

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Don, Walt & Mickey – Ogden, UT – Fujifilm X-T30 – Eterna

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Brick & Beer – Ogden, UT – Fujifilm X-T30 – Eterna

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Taste On Sale – Ogden, UT – Fujifilm X-T30 – Eterna

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Jarred Pig – Ogden, UT – Fujifilm X-T30 – Eterna

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Neon Dragon – Ogden, UT – Fujifilm X-T30 – Eterna

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Neon Reflection – Ogden, UT – Fujifilm X-T30 – Eterna

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25th Street & Lincoln Avenue – Ogden, UT – Fujifilm X-T30 – Eterna

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Weekly Photo Project, Week 34

This was my first full week using the new Fujifilm X-T30 camera. Any time that you have a new camera it’s pretty hard to put it down, so I had no trouble capturing images each day this week. I made a lot of exposures! Many of these photographs you’ve likely seen before in other articles, so there’s not a lot here that’s new, and for that I apologize. Hopefully you enjoy this set, anyway.

Sunday, March 24, 2019

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Snowfall in Downtown Park City – Park City, UT – Fujifilm X-T30

Monday, March 25, 2019

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Lunch With An Old Friend – South Ogden, UT – Fujifilm X-T30

Tuesday, March 26, 2019

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Two Pots – Layton, UT – Fujifilm X-T30

Wednesday, March 27, 2019

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Eastman Kodak 8mm Brownie Projector – South Weber, UT – Fujifilm X-T30

Thursday, March 28, 2019

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Film In Black & White – South Weber, UT – Fujifilm X-T30

Friday, March 29, 2019

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Fresh Neighborhood Snow – South Weber, UT – Fujifilm X-T30

Saturday, March 30, 2019

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Castle Spire – Castle Valley, UT – Fujifilm X-T30

Week 33  Week 35

Review: Fujifilm X-T30 – Better JPEGs?


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Is this camera for me? That’s the number one question those searching the web for camera reviews are hoping to find the answer to. Usually you wait until the bottom of the article to find the reviewer’s opinion. To save you time, I’m placing my answer to the question right at the top: the Fujifilm X-T30 is indeed the camera for you! Or, really, any of the X-T00 series, which also include the X-T10 and X-T20. These cameras combine the right design, features, usability, image quality, build quality, size, weight and price to be appealing to anyone, no matter your skill level. This could be a great option for a beginner’s first interchangeable-lens camera, and this could be a great option for a pro’s take-anywhere camera or backup body. This series is the Goldilocks of cameras, and it is no wonder that it’s Fujifilm’s best-selling line. Now that I’ve got that out of the way, let’s move onto the rest of the review.

The Fujifilm X-T30 is a mirrorless interchangeable-lens camera with design inspiration from classic film-era SLRs. It has an APS-C sized 26-megapixel X-Trans IV sensor. The advantage of X-Trans, aside from not being susceptible to moire pattern distortion, is that it contains more green-light sensitive sensor elements (which is where luminosity information comes from) than an equivalent Bayer-pattern sensor with the same pixel count. Because of this, X-Trans has a slightly higher apparent resolution, a larger dynamic range, and better high-ISO performance than a Bayer-pattern sensor. Of course, “slightly” is the key word in that last sentence, but every bit counts, so it’s worth mentioning for those who might not know. X-Trans takes more processing power, and the big challenge that Fujifilm has faced is heat dispersion. This new X-Trans IV sensor, which is back-side illuminated, runs cooler, and that allows Fujifilm to crank up the speed of the camera. Quickness is the advantage the new sensor.

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I want to make my point-of-view for this review clear, which is probably a little different than most. I’m an experienced Fujifilm user and a JPEG shooter. That’s the lens from which my opinions are coming through. There are things about the X-T30 that other reviewers might focus on that I won’t, and there are things that I will talk about that might not get much attention from others. You can expect this review to be a little different than many others that you’ll find on the internet. Hopefully this will be useful to some of you, as I suspect there are others with a similar point-of-view as myself.

This last weekend I went to Moab, Utah, and made almost one thousand exposures with the Fujifilm X-T30. I kept about 25% of the pictures. The time it took me to post-process the trip, from reviewing to editing to transferring to storing the images, was less than three hours total. That’s actually quite amazing, and it’s all thanks to Fujifilm’s wonderful in-camera JPEG engine. Before using Fujifilm cameras, I used Sony and Nikon for a little while and shot RAW. With those cameras it would have taken me a minimum of eight hours to finish post-processing that amount of exposures. Five years ago I had a Sigma Merrill camera that would have taken me eight hours to finish only half of the exposures! I’m thrilled with all of the time that I save by using Fujifilm and shooting JPEGs.

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Red Mesa – Castle Valley, UT – Fujifilm X-T30

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Red Rock Castles – Castle Valley, UT – Fujifilm X-T30

One thing that I have noticed with the X-T30, and I have not seen much discussion on this, is the improved sharpening that the camera is applying to JPEGs. Fujifilm has programmed a better sharpening algorithm into the X-T30 than the X-T20. On X-Trans III cameras, such as the X100F, X-Pro2 and X-T20, all of which I have used, I felt that +2 was the highest Sharpness setting that one should use, and even at +2 there were occasionally artifacts and weird side-effects of over sharpening. Eventually I settled on 0 as my standard Sharpness setting for those cameras. On the X-T30, which has the new X-Trans IV sensor and processor, I can go all the way to +4 Sharpness, and I’m not experiencing artifacts or weird side-effects. Besides that, the amount of sharpening that’s being applied at each setting is slightly more heavy-handed on X-Trans IV than on X-Trans III. For example, at +1, it’s noticeable to my eyes that the X-T30 is applying a slightly stronger amount of sharpening to the file than the X-T20, yet without negative consequence. The outcome is a crisper, more detailed picture. I wonder if this stems from the collaboration between Fujifilm and Phase One.

Between the improved sharpening and the extra 2-megapixels of resolution, JPEGs from the X-T30 appear more crisp, rich and detailed than those from the X-T20. There’s a noticeable difference. I saw it but didn’t say anything about it to my wife (who is the actual owner of the X-T20), and when I showed her some of the pictures that I had captured with the X-T30, she spotted it pretty quickly and commented, “This is more clear than what I get with my camera, like I’m actually there!” The out-of-camera JPEGs from the X-T30 remind me of post-processed RAW files from a Sigma Merrill captured at low ISO, which is saying a lot if you know anything about the Sigma Merrill cameras. I would bet that the JPEGs from the X-T30 can hold their own against post-processed RAW files from older full-frame cameras like the Nikon D610, or even newer full-frame cameras like the Canon 5D IV. I’m not going to do any side-by-side comparisons, but simply state that I believe the X-T30 delivers fantastic JPEGs that go beyond anything from any other APS-C camera (except for the X-T3, which it is equal to since they share the same sensor and processor).

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Horse & Girl – South Weber, UT – Fujifilm X-T30

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Massive crop from the above photo. I printed this crop and it looks surprisingly good.

So far I have only made a few prints from X-T30 exposures, but I do believe that 24″ x 36″ prints will look great even when viewed up close, and 40″ x 60″ prints will look good at a normal viewing distance but will show a some softness and pixelation when viewed up close. It seems like, if you use ISO 800 or less, set Sharpness to +4, set Noise Reduction to -4, use a sharp prime lens and don’t crop, the sky is the limit for printing sizes. The photographs from the X-T30 look great even when you pixel-peep.

While Fujifilm has clearly improved sharpening on the X-T30, I don’t feel the same about noise reduction, specifically at the higher ISOs. At ISO 3200 and below there’s no difference in noise between the X-T20 and X-T30, but above that there is, and I prefer the X-T20 when it comes to high-ISO color photographs (for black-and-white it doesn’t matter). In fact, I don’t really like ISO 12800 for color images on the X-T30 (which I found usable on the X-T20) as there are blotchy colors that just don’t look good. However, for grainy black-and-white photographs I find that ISO 25600 is good on the X-T30, which I didn’t find usable on the X-T20. My opinion is that high-ISO has worsened by one stop on the X-T30 for color photographs and improved by one stop for black-and-white.

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Bolsey Brownie – South Weber, UT – Fujifilm X-T30 – ISO 25600

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Church Seats Empty – Layton, UT – Fujifilm X-T30 – ISO 12800

The X-T30 has several new JPEG features, including D-Range Priority, B&W toning, Eterna Film Simulation and Color Chrome Effect. They are all good tools for better achieving your desired look in-camera. I don’t know if any of them are particularly useful to the RAW shooter, but for the JPEG shooter you might appreciate these new features. I will give a short synopsis of each, but you can click on the links above for a more detailed explanation.

D-Range Priority is essentially a step beyond DR400. It produces a flat image to help combat high contrast scenes. The options are Weak, which might remind you of DR400 with both Shadow and Highlight set to -2, and Strong, which is appropriately titled. In very harsh lighting situations, this allows you to maximize the dynamic range of the sensor for your JPEGs beyond anything Fujifilm has offered before. It works, but it requires the right situation to work well. I’ve actually used it more than I thought I would, but it is definitely an every-once-in-a-while type thing.

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Green Tree On Red Cliff – Dead Horse Point SP, UT – Fujifilm X-T30 – D-Range Priority Weak – captured in harsh midday light.

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Clouds Over Canyonlands – Dead Horse Point SP, UT – Fujifilm X-T30 – toned +1 warm

The ability to tone your black-and-white images, either warm or cool, is a highly welcomed feature. I love it! It’s something I suggested awhile back, and now Fujifilm has included it on the X-T30. This is one of my favorite new features of the camera!

Eterna is the lowest saturated and lowest contrast color film simulation option on the X-T30. It’s the antithesis of Velvia. It has a lovely quality to it, but requires the right subject and light to be effective. I’m looking forward to experimenting more with it.

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Eating Crackers – South Ogden, UT – Fujifilm X-T30 – Eterna

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North Window Arch – Arches NP, UT – Fujifilm X-T30 – Color Chrome Effect Strong

Color Chrome Effect, which can be enabled for any film simulation, deepens the shade of bright colors so as to retain tonality. It’s intended for highly saturated scenes and pairs well with Velvia. There are two options, Weak and Strong, and they’re both pretty subtle, especially Weak. It’s a neat trick, but it’s not a big difference maker for many photographs.

For those who use camera-made JPEGs, the X-T30 is a better camera than the X-T20. Between the improved sharpening and the new features, I appreciate the results more on this camera than the old model. It’s not a night-and-day difference, but there is indeed a difference! Since the image is whats important, I’m thrilled with the upgrade. Fujifilm already had the best JPEG engine in the business with X-Trans III, and X-Trans IV is even better.

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Dead Desert Tree – Moab, UT – Fujifilm X-T30

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Rock Castles – Castle Valley, UT – Fujifilm X-T30

There are, of course, other changes, some of which are improvements and some are not. The focus joystick on the X-T30 is nice sometimes, but so is the D-Pad on the X-T20. I’m still undecided which I prefer, but I’m leaning towards the D-Pad. The best setup is both a joystick and D-Pad, but you’ll have to go with a higher-end model, such as the X-T3, to get that. The location of the Q button, which is now on the thumb grip, is also nice sometimes, and not so nice other times. I have accidentally pushed it more than I can count, but on the flip side it’s easy to find without looking.

What everyone has been talking about regarding the X-T30 is focus speed. It’s fast! It’s much quicker in dim-light situations than the X-T20. Fujifilm has improved focus tracking and facial recognition, as well. The X-T30 is undoubtedly better at auto-focus, but I never found the X-T20 to be lacking in this department. If your subject or style requires super quick auto-focusing, the X-T30 is the camera for you. If not, then the improved auto-focusing is more gee-whiz than anything that’s especially practical.

Perhaps the biggest difference between the X-T30 and X-T20 is video capability and quality. The X-T30 is a highly capable video camera that can be used by serious videographers. I’m not a video guy myself, so this upgrade doesn’t matter much to me, but for those who might use this camera for video, it’s a pretty big deal. If that’s you, you will definitely want to choose the X-T30 over the X-T20. I made a short test video just to demonstrate the quality.

There’s a lot more that I could talk about. I could discuss all of the different menu changes. I could give a rundown of everything on the stat sheet. I could add some graphs that show this or that. However, that’s not my style, so I won’t bore you. I want to give you my impressions of actually using the camera. In real world use, the Fujifilm X-T30 is an impressive little camera. Is it as good as the X-T3? No, but it’s not very far from it, and yet in a smaller, lighter and less expensive package. Is it better than the X-T20? Yes, in most regards, it is better, but is it worth the upgrade? If you already own an X-T20, unless you just need the improved video or auto-focus capabilities, I would not recommend upgrading. Use the money for a new lens or a photographic adventure instead. Are you trying to decide between the X-T20 and X-T30? If you rely on camera-made JPEGs, need super fast auto-focus, or shoot a lot of video, the X-T30 is the camera to get, otherwise save yourself a little money and buy the nearly as good X-T20.

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Desert River – Dead Horse Point SP, UT – Fujifilm X-T30

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Water & Stone – Moab, UT – Fujifilm X-T30

To conclude, the Fujifilm X-T30 is a rare Goldilocks camera that anyone could be happy using. It’s not perfect, as no camera is, but it is very good. It has a lot of attractive features and delivers beautiful images. It’s a great example of just how far camera technology has come! The X-T30 has a very reasonable MSRP of $900 for the camera body. I have no doubt that it will be successful for Fujifilm, just as the X-T10 and X-T20 were before it. If you decide to buy the X-T30, I’m sure you’ll be quite happy with it. You can purchase the Fujifilm X-T30 from Amazon by clicking here, which helps to support this website. I hope that you found something in this review that has been useful to your camera purchase decision.

Below are example photographs, all camera-made JPEGs using the Fujifilm X-T30.

Color

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Balance Rock Evening – Arches NP, UT – Fujifilm X-T30

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Castles To The Sky – Castle Valley, UT – Fujifilm X-T30

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Red Hill – Castle Valley, UT – Fujifilm X-T30

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River Colors – Moab, UT – Fujifilm X-T30

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Fresh Neighborhood Snow – South Weber, UT – Fujifilm X-T30

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Snowfall In Downtown Park City – Park City, UT – Fujifilm X-T30

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Castle Spire – Castle Valley, UT – Fujifilm X-T30

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Rock Balanced – Arches NP, UT – Fujifilm X-T30

B&W

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Monochrome Mesa – Castle Valley, UT – Fujifilm X-T30

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Two Pots – Layton, UT – Fujifilm X-T30

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Collecting Rain – Layton, UT – Fujifilm X-T30

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Piano Wire – Layton, UT – Fujifilm X-T30

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Microwave – Moab, UT – Fujifilm X-T30

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It’s Lit – Layton, UT – Fujifilm X-T30

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Storm Beyond The Frozen Lake – Echo Lake, UT – Fujifilm X-T30

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White Tree – Moab, UT – Fujifilm X-T30

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Fujifilm X-T30 – New Feature: Color Chrome Effect


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Something that Fujifilm introduced on the X-T3 and included on the X-T30 (and is also found on the GFX line) is Color Chrome Effect. This is not a new film simulation, but an effect that can be added to any film simulation. What exactly is this new feature? How does it change your photos?

The inspiration for Color Chrome Effect came from one of Fujifilm’s films: Fortia 50. Fortia was a short-lived color reversal (slide) film that was basically Velvia on steroids. It had more saturation and more contrast than Velvia 50, which is saying a lot because Velvia is known for its saturation and contrast. What the engineers at Fujifilm did to create Fortia was deepen the color shades so as to retain tonality in highly saturated areas. That’s essentially what Color Chrome Effect does.

Take a look at these pictures to see how Color Chrome Effect changes the image:

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Color Chrome Effect Off

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Color Chrome Effect Weak

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Color Chrome Effect Strong

I don’t think that Color Chrome Effect is actually adding saturation or contrast (if it is, it’s only a little), but by deepening the colors and retaining color gradation, it appears to be doing just that. It’s a neat trick, especially when you have bright colors in a scene. It’s definitely useful, and I find it pairs with the Velvia film simulation particularly well. I like to also use it with Acros+R when shooting landscapes with a blue sky.

There are two Color Chrome Effect options: Weak and Strong. I like Strong more, but occasionally it is too strong, so I will go with Weak instead. I find that Weak looks nice with Classic Chrome, and so I have been using it with that film simulation. Each picture and shooting situation should be looked at individually to determine if Color Chrome Effect will benefit the photograph, and if Weak or Strong is the better choice.

While Color Chrome Effect is a slick feature, it’s not a game-changer. It’s not something that I imagine I will use with every image, but more when the situation calls for it. And perhaps the beauty of this effect is the subtle way it changes a picture. There’s not a dramatic difference between Off and Strong, let alone Off and Weak or Weak and Strong. I appreciate that. I’m still trying to decide how Color Chrome Effect might change any of my film simulation recipes. Once I figure that out I will let you know.

Below are some photographs I captured using Color Chrome Effect:

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Snowfall In Downtown Park City – Park City, UT – Fujifilm X-T30

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Red Mesa – Castle Valley, UT – Fujifilm X-T30

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Red Hill – Castle Valley, UT – Fujifilm X-T30

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Balance Rock Evening – Arches NP, UT – Fujifilm X-T30

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North Window Arch – Arches NP, UT – Fujifilm X-T30

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Rock Castles – Castle Valley, UT – Fujifilm X-T30

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Monochrome Mesa – Castle Valley, UT – Fujifilm X-T30

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Dead Desert Tree – Moab, UT – Fujifilm X-T30

See also:
Fujifilm X-T30 – New Feature: D-Range Priority
Fujifilm X-T30 – New Feature: Eterna
Fujifilm X-T30 – New Feature: B&W Toning

Fujifilm X-T30 – New Feature: B&W Toning

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One great new feature found on the Fujifilm X-T30, which first appeared on the X-T3, is the ability to tone black-and-white photographs in-camera, either warm or cool. Back in the days of film, in the darkroom you would dip your prints into certain chemicals to tone them. You could make them warm or cool or any number of different colors, including split toning, depending on the exact process and chemicals. I’m glad that Fujifilm has finally created the option to tone black-and-white photographs in-camera.

The reason you might want to tone a photograph is to add emotion to it. A warm image will give a different feel than a cool image. It’s part of the nonverbal communication of the photograph. In the days of film there may have been other benefits, such as archival, but that won’t apply to a digital image. I used sepia quite frequently myself, both for the warm tone and the archival benefit.

The X-T30 has the option to tone from +1 through +9 for warm, and -1 through -9 for cool, with 0 being not toned. I find that +9 and -9 are both much too much, and that +5 and -5 are the limits for my tastes. I think that plus or minus one is often enough, and plus or minus two is more than plenty for most pictures. Subtlety is often preferred when it comes to black-and-white toning. Below is an example of +5, 0, and -5:

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Toned +5 (warm)

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Set to 0 (not toned)

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Toned at -5 (cool)

It’s easy to see how toning an image changes how it feels. It’s also easy to see that plus or minus five is quite pronounced, and you can imagine how going beyond that would be even more so. My opinion is that the beauty of the toning that Fujifilm offers on the X-T30 can be found in the weaker application of it, such as plus or minus two or less. But everyone has different tastes, so you might prefer different settings than me.

Below are a few more examples of toned black-and-white photographs that I captured with the X-T30.

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Snow Falling Gently On The Mountain – South Weber, UT – Fujifilm X-T30

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Wasatch Rain – South Weber, UT – Fujifilm X-T30

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Storm Beyond The Frozen Lake – Echo Lake, UT – Fujifilm X-T30

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Piano Wire – Layton, UT – Fujifilm X-T30

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Filmed In Black & White – South Weber, UT – Fujifilm X-T30

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Two Pots – Layton, UT – Fujifilm X-T30

See also:
Fujifilm X-T30 – New Feature: D-Range Priority
Fujifilm X-T30 – New Feature: Eterna
Fujifilm X-T30 – New Feature: Color Chrome Effect

Fujifilm X-T30 – New Feature: Eterna Film Simulation

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The X-T30 has Fujifilm’s latest film simulation: Eterna. The only other cameras that have Eterna are the X-H1 and the X-T3. This film simulation mimics the look of actual Eterna film, which was a motion picture film that also had a very limited run for still photography. You’ve likely seen movies and television shows that were captured on Eterna and just didn’t know it. I’ve never shot this film myself, so I have no personal experience with it.

I was quite excited to try the Eterna film simulation. It is the lowest contrast and lowest saturated color film simulation that Fujifilm offers, kind of the antithesis of Velvia. It definitely has a cinematic quality to it. It makes lovely pictures that have a softer feel, but I think it requires the right lighting and the right subject to really work. Below you’ll find a few images that I created using the Eterna film simulation. At some point, once I’ve played around with it more, I’ll make a film simulation recipe that uses Eterna.

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Johanna Eating A Cracker – South Ogden, UT – Fujifilm X-T30 – Eterna

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What Do You Want? – Layton, UT – Fujifim X-T30 – Eterna

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Empty Church Pews – Layton, UT – Fujifilm X-T30 – Eterna

Last year I made an Eterna film simulation recipe, but one that doesn’t use Eterna. Instead, it uses PRO Neg. Std, and it’s designed for X-Trans III cameras that don’t have Eterna. It’s “Eterna” for those who don’t have Eterna. It was a guess, since I had not used the actual film or the film simulation, but had only seen some samples online. Now that I’ve had a chance to use the Eterna Film Simulation, I can say that it was close but not quite right. Below you’ll find my updated faux “Eterna” film simulation recipe:

PRO Neg. STD
Dynamic Range: DR400
Hightlight: +2
Shadow: -2
Color: -3
Noise Reduction: -4
Sharpening: 0
Grain Effect: Weak
White Balance: Auto, 0 Red and 0 Blue
ISO: Auto up to ISO 6400
Exposure Compensation: +1/3 to +2/3

Here’s a comparison of real Eterna and fake Eterna:

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Eterna Film Simulation

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Faux “Eterna” using PRO Neg. Std

I debated about the Highlight setting. I feel that +2 is too much but +1 is not enough (if only there was a +1.5 option). I went with the brighter option, but +1 is a legitimate choice, so you’ll have to decide which you like better. I also debated on the Color setting, as -3 is almost not saturated enough, but I felt that -2 was too saturated, so there’s another choice that you’ll have to make. Another thing I went back and forth on was the White Balance Shift, as I think -1 Blue or even +1 Red and -1 Blue could be justified, so there’s another thing to consider. There are different settings that can be fine-tuned to taste, but I think overall this is pretty close to actual Eterna for those who don’t have Eterna.

See also:
Fujifilm X-T30 – New Feature: D-Range Priority
Fujifilm X-T30 – New Feature: B&W Toning
Fujifilm X-T30 – New Feature: Color Chrome Effect

Fujifilm X-T30 – New Feature: D-Range Priority

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Since my Fujifilm X-T30 arrived last week, I have been trying out all of the different new features, and over the coming days I will be sharing with you my findings. Today I will discuss D-Range Priority. This new feature first appeared on the X-H1, then the X-T3, and now the X-T30. I’m sure it will be included in all future X-Trans cameras, such as the X-Pro3 and X100V, which might be released before the end of the year. I wasn’t sure exactly what D-Range Priority is, how it works, or how to best use it, so I was eager to try it out. And I made some interesting discoveries.

The manual doesn’t give a lot of information on what exactly D-Range Priority is, except that it reduces contrast when activated. When you select D-Range Priority, you no longer have control of the Dynamic Range (DR) setting, Highlight and Shadow. You get what you get, which is a lower-contrast image. There are three D-Range Priority options: Weak, Strong and Auto (as well as Off). I’m not sure exactly how this might effect RAW, as (thanks to Fujifilm’s excellent camera-made JPEGs) I haven’t post-processed a RAW file in over a year (with the exception of using the in-camera RAW conversion to reprocess some images). For the JPEG shooter, D-Range Priority applies a flat curve to help control blown highlights and blocked shadows in high-contrast scenes.

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D-Range Priority Strong

The best way to think about D-Range Priority is an extension of the Dynamic Range settings. You have DR100, DR200, DR400, and now D-Range Priority Weak and D-Range Priority Strong. D-Range Priority Auto selects either Weak, Strong or Off, whatever the camera thinks it should be. I haven’t tried Auto, so I can’t comment on how well it does or doesn’t work. The only times that you’d want to use D-Range Priority are those rare circumstances when DR400 isn’t enough, and you need to squeeze a little more dynamic range out of the camera (again, this is for JPEGs, as you could make these same adjustments yourself from an underexposed RAW file in software).

The first D-Range Priority test that I conducted can be seen below. I captured a scene with a little bit of contrast in it and applied the two D-Range Priority options. As you can see, the DR100 version could use a little boost in the shadows, but D-Range Priority Weak is slightly too flat and D-Range Priority Strong is much too flat. This is a case where using DR200, or simply adjusting Shadow down a notch, probably would have been sufficient.

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DR100

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D-Range Priority Weak

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D-Range Priority Strong

I did another test, this time with a higher contrast scene. This is a case where you might actually benefit from D-Range Priority. The first image shows what DR400 looks like (Pro NEG Hi, with Highlight and Shadow at 0), the second shows DR400 with Shadow and Highlight at -2, the third shows D-Range Priority Weak, and the last image shows D-Range Priority Strong. You might notice that D-Range Priority Weak has only subtly less contrast than DR400 with Shadow and Highlight set to -2. There’s a clear difference between using DR400 and D-Range Priority Strong, but you can almost achieve D-Range Priority Weak by using DR400 and setting Shadow and Highlight to -2. I can’t imagine you’ll encounter all that many situations where DR400 isn’t enough, but you might and Fujifilm has given you the option to go beyond it when you need to.

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DR400

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DR400 with -2 Shadow & -2 Highlight

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D-Range Priority Weak

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D-Range Priority Strong

I wondered what exactly the camera is doing when I select D-Range Priority. As I said, the DR setting, Shadow and Highlight are no longer adjustable when D-Range Priority has been activated. I didn’t find the answer, but I do have a theory. I believe that Fujifilm programmed a very flat tone curve that it applies to D-Range Priority images. It’s the same curve whether you use the Weak or Strong option. For D-Range Priority Weak I believe that it is applying this flat curve to a DR200 setting, and for D-Range Priority Strong it is applying the same curve to a DR400 setting. There’s no option to adjust Shadow or Highlight because the curve has already been set. That’s what I think is going on, but I have no proof. It’s just a theory.

Whatever the technical mumbo-jumbo might be, the practical aspect of D-Range Priority is that in very high contrast scenes, this setting might help you achieve the look that you want in-camera. I did one final test, where I used some very normal settings and made an image that’s not particularly good, and I also used D-Range Priority to create a more usable (but perhaps still not very good) image of the same high contrast scene. This is the type of situation where this new option is beneficial. It’s not something that I suspect anyone will use every day, but it’s good to know that it’s there when you need it, however infrequent that might be.

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“Normal Settings”

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D-Range Priority Weak

Click here to buy the Fujifilm X-T30 at Amazon.

See also:
Fujifilm X-T30 – New Feature: Eterna Film Simulation
Fujifilm X-T30 – New Feature: B&W Toning
Fujifilm X-T30 – New Feature: Color Chrome Effect

First Quick Fujifilm X-T30 Impressions

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Fujifilm X-T30

My brand-new Fujifilm X-T30 showed up at the door yesterday evening, a whole day early. That was a pleasant surprise! I haven’t had a chance to use it a lot yet, but I have made some exposures and have some quick impressions that I wanted to give ahead of the full review and host of other articles that will begin to appear in the coming weeks and months. I know that some of you are interested in this camera and are eager to learn more about it.

The first thing that I noticed, which is the only real change to the body, is the focus joystick. This has been well-publicized and I don’t want to talk too much about it now, but I will say that there are both positives and negatives to this setup. I don’t love it or hate it. It is what it is, I guess. I know that I’ll get used to it quickly and I won’t even think about it anymore. I did want to mention that the placement of the Q menu button on the thumb grip, which is similar to how the X-E3 is designed, is a bit frustrating, as I have accidentally pressed it a number of times already.

I have not yet used the X-T30 for video, but between the impressive stat-sheet and extended menu options, it is clear that Fujifilm designed this camera to be a more serious option for videography. If you do a lot of video, the X-T30 is clearly an upgrade over the X-T20.

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Warm Light On A Cold Mountain – South Weber, UT – Fujifilm X-T30

I wasn’t anticipating being overly impressed with the improved auto-focus system because I never found the X-T20 to be lacking in this area. It was plenty sufficient for my photography. However, the X-T30 is noticeably faster and tracks moving objects better, in the small tests that I have put it through so far. There’s a definitely a difference, and if you need fast auto-focus, the X-T30 is the camera you want to get. I would say that all-around the new camera is snappier than its predecessor.

If you shoot RAW, Fujifilm included several new features that won’t matter to you whatsoever. But if you shoot JPEG, these new features will help you get the polished look you want right out of camera. One is Color Chrome Effect, which I’ve been impressed with right from the start. It deepens colors and makes them more vibrant. It’s something that I want to play around with more, and it might be a feature that I use routinely. Another is toning black-and-white images, making them either warm or cool. I really appreciate this new addition and I’m glad that Fujifilm included it on the X-T30.

There are a number of other new things. The camera’s menu is noticeably longer. There’s a lot that I have yet to try. Heck, I’m still trying to set up the camera! While the outside of the X-T30 is quite similar to the X-T20, the inside has a lot of additions. I’m impressed with what I’ve seen so far. This new model is an upgrade over the previous one, no doubt about it, but if you don’t shoot video, don’t require a super fast auto-focus system, and don’t rely on camera-made JPEGs, there’s not a lot here to justify choosing this camera over the X-T20. For me and my photography, I can immediately see the benefit of the X-T30. It’s a darn good camera, and I’ve only just begun to use it.

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Snow In The Bowl – South Weber, UT – Fujifilm X-T30

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Strongs Peak In The Distance – South Weber, UT – Fujifilm X-T30

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Surviving Succulent – South Weber, UT – Fujifilm X-T30

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Neon Red – Riverdale, UT – Fujifilm X-T30

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Wasatch Rain – South Weber, UT – Fujifilm X-T30

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Wasatch Front In March – South Weber, UT – Fujifilm X-T30

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Arrival – Riverdale, UT – Fujifilm X-T30

Fujifilm X-T30 Now Available

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I received an email last night that my Fujifilm X-T30 is on its way! The tracking information states that it will arrive sometime on Friday. Needless to say, I’m excited! You can expect many articles in the coming weeks and months regarding this camera and the X-Trans IV sensor.

If you didn’t pre-order, you might have a hard time getting this camera right away. Amazon has a limited quantity left, and they’re currently on back-order for the prime lens bundles (which, by the way, I understand that this great discount won’t last much longer). The charcoal version will be released on June 30.

Fujifilm X-T30 Body-Only Black $900
Fujifilm X-T30 Body-Only Silver $900
Fujifilm X-T30 Black with 15-45mm lens $1,000
Fujifilm X-T30 Silver with 15-45mm lens $1,000
Fujifilm X-T30 Charcoal with 15-45mm lens $1,000
Fujifilm X-T30 Black with 18-55mm lens $1,300
Fujifilm X-T30 Silver with 18-55mm lens $1,300
Fujifilm X-T30 Charcoal with 18-55mm lens $1,300
Fujifilm X-T30 Black with 15-45mm + 50mm f/2 $1,150
Fujifilm X-T30 Silver with 15-45mm + 50mm f/2 $1,150
Fujifilm X-T30 Charcoal with 18-55mm + 50mm f/2 $1,450
Fujifilm X-T30 Black with 35mm f/2 $1,000
Fujifilm X-T30 Silver with 35mm f/2 $1,000
Fujifilm X-T30 Charcoal with 35mm f/2 $1,000
Fujifilm X-T30 Black with 50mm f/2 $1,050
Fujifilm X-T30 Silver with 50mm f/2 $1,050
Fujifilm X-T30 Charcoal with 50mm f/2 $1,050
Fujifilm X-T30 Black with 23mm f/2 $1,050
Fujifilm X-T30 Silver with 23mm f/2 $1,050
Fujifilm X-T30 Charcoal with 23mm f/2 $1,050

Deal: Incredible Fujifilm X-T30 Pre-Order Bundles

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I don’t know if you saw these deals on the upcoming Fujifilm X-T30 camera, but I wanted to point them out to you in case you missed them. The body is $900, and you can bundle it with the kit 15-45mm lens for $100 more. But right now, if you pre-order, there are some intriguing prime-lens bundle options available. Instead of a cheap zoom, you could get the X-T30 with the 35mm f/2 for $1,000. Essentially, you get a $400 lens for only $100! You could also get the X-T30 bundled with the 23mm f/2 or the 50mm f/2 for $1,050, which means you are getting a $450 lens for only $150. These are great deals!

Fujifilm X-T30 Black with 35mm f/2 $1,000
Fujifilm X-T30 Silver with 35mm f/2 $1,000
Fujifilm X-T30 Charcoal with 35mm f/2 $1,000
Fujifilm X-T30 Black with 50mm f/2 $1,050
Fujifilm X-T30 Silver with 50mm f/2 $1,050
Fujifilm X-T30 Charcoal with 50mm f/2 $1,050
Fujifilm X-T30 Black with 23mm f/2 $1,050
Fujifilm X-T30 Silver with 23mm f/2 $1,050
Fujifilm X-T30 Charcoal with 23mm f/2 $1,050

If you’ve been considering the X-T30, and perhaps you have no interest in any of these lenses, you could potentially get the bundle deal and sell the lens, and use the profit from the lens sale to make the camera body cost less. In fact, if you go that route, you might be able to get the X-T30 for less than what the X-T20 is currently going for!

I don’t know how long these X-T30 bundle discounts will last. It’s a great bargain if you have been thinking about getting the new camera. If you use my links to buy it, I will get a small payment from Amazon, and you’ll help to support this website. Nobody pays me to write the content that you find on this blog. If you were already going to order this camera through Amazon, I would appreciate it if you used my links to do so. Thank you so much!

Fujifilm X-T30 Now Available For Pre-Order

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Fujifilm announced the upcoming X-T30 yesterday, and today it’s officially available for pre-order. It won’t ship until March 20 (and not until June 30 for the charcoal grey version), but, if you don’t pre-order, it might be out of stock until sometime in April or even May if it sells really well. If you aren’t sure whether to buy the X-T30 or X-T20, I wrote an article that might help, explaining some reasons to choose one over the other.

If you want to pre-order the X-T30 through Amazon, here are the links:

Fujifilm X-T30 Body-Only Black $900
Fujifilm X-T30 Body-Only Silver $900
Fujifilm X-T30 Black with 15-45mm lens $1,000
Fujifilm X-T30 Silver with 15-45mm lens $1,000
Fujifilm X-T30 Charcoal with 15-45mm lens $1,000
Fujifilm X-T30 Black with 18-55mm lens $1,300
Fujifilm X-T30 Silver with 18-55mm lens $1,300
Fujifilm X-T30 Charcoal with 18-55mm lens $1,300
Fujifilm X-T30 Black with 15-45mm + 50mm f/2 $1,150 (save $300)
Fujifilm X-T30 Silver with 15-45mm + 50mm f/2 $1,450 (save $300)
Fujifilm X-T30 Charcoal with 18-55mm + 50mm f/2 $1,150 (save $600)
Fujifilm X-T30 Black with 50mm f/2 $1,050
Fujifilm X-T30 Silver with 50mm f/2 $1,050
Fujifilm X-T30 Charcoal with 50mm f/2 $1,050
Fujifilm X-T30 Black with 35mm f/2 $1,000
Fujifilm X-T30 Silver with 35mm f/2 $1,000
Fujifilm X-T30 Charcoal with 35mm f/2 $1,000
Fujifilm X-T30 Black with 23mm f/2 $1,050
Fujifilm X-T30 Silver with 23mm f/2 $1,050
Fujifilm X-T30 Charcoal with 23mm f/2 $1,050

Also, Fujifilm announced the XF 16mm f/2.8 R WR lens, which will also be released on March 20, for $400.

I am an Amazon Affiliate partner, and I receive a small payment if you use my links to order an item. Nobody pays me to write the articles that you find on this blog. One way to help support this website is to use my Amazon links to order things. If you were already planning to order this camera through Amazon, it would be much appreciated if you used the links above to do so. If not, please feel zero pressure from me to order anything. Thanks so much!

5 Reasons To Choose The Fujifilm X-T30 & 5 Reasons To Choose The Fujifilm X-T20

Fujifilm just announced the upcoming X-T30. It’s expected to be released in late-March for $900 for the camera body. This camera replaces the X-T20, which was my top recommended Fuji camera. What’s new? What’s improved? Which should you buy? I will attempt to answer those questions by listing five reasons to choose each one. Only you can decide if either of these cameras are right for you, but hopefully I can help add some clarity to your decision.

5 Reasons To Choose The Fujifilm X-T30:

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#5 – Joystick

Fujifilm chose to replace the D-Pad that’s found on the X-T20 with a joystick and touch-screen controls. This is the same setup that’s on the X-E3 and other Fujifilm cameras. If you like the focus joystick, the X-T30 has it and the X-T20 doesn’t.

#4 – Charcoal Grey

Besides all-black and silver-and-black, Fujifilm has made a third color option for the X-T30 camera body: grey-and-black. I’m on the fence if I love it or hate it, but if you love it, it’s available on the X-T30.

#3 – New JPEG Features

The X-T30 has a few new features not available on the X-T20, including Color Chrome effect, Eterna film simulation, and color toning of Acros. If you shoot JPEG, these are nice options that Fujifilm has included to help you achieve your desired look in-camera.

#2 – Improved Auto-Focus

The X-T30 has the new X-Trans IV sensor and processor, which produces less heat that in turn allows for quicker operations. The X-T30 is a faster camera than the X-T20, and it’s most prevalent in the improved auto-focus. If you shoot fast moving subjects, the X-T30 will be the better choice.

#1 – Impressive Video

Perhaps the biggest improvements found on the X-T30 are with regards to video. Things like DCI 4K 30fps, H.264 4:2:2 10-bit external, and F-Log make this a better option for video than the X-T20. It’s not quite as good as the X-T3, which is to be expected, but it’s definitely a step up from the camera it is replacing. No doubt, the X-T30 could be used for serious videography.

5 Reasons To Choose The Fujifilm X-T20:

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#5 – D-Pad

While some people might prefer the joystick on the X-T30, others will prefer the D-Pad on the X-T20. If that’s you, you might appreciate the X-T20 more. Want both the joystick and D-Pad? You’ll have to get an X-T3 or other high-end model.

#4 – It’s Essentially the Same Camera

Aside from some small changes and improvements, the X-T20 and X-T30 are not much different from each other. The X-T20 has a good auto-focus system and decent video capabilities, and if you don’t need them to be better, there’s not a big advantage to owning the new camera.

#3 – You Have Another X-Trans III Camera

Although still image quality is nearly identical between X-Trans III and X-Trans IV sensors, there are still some very minor differences that might require processing exposures slightly different. If you already have a different X-Trans III camera (say, and X-T2, X-Pro2 or X100F) you might want to choose the X-T20 just to keep post-processing the same.

#2 – X-T20 is Cheaper

While the MSRP is the same between the X-T20 and X-T30, the X-T20 has been discounted for several months now. In fact, at Amazon, the X-T20 is currently $700 for the body and $1,000 bundled with the 18-55mm f/2.8-4 lens. That’s $200 cheaper for what is 95% the same exact camera. With the imminent release of the X-T30, the X-T20 might see even bigger discounts in the coming weeks.

#1 – You Can Buy the X-T20 Now

The X-T30 won’t be released until late-March. It’s not even available yet for pre-order (although it should be soon), and if you don’t pre-order you won’t likely get your hands on one until sometime in April, and, depending on how popular it is, maybe not even until May. The X-T20 is in-stock and could be in your hands within a couple of days.

Fujifilm X-T30 Will Have Joystick

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The upcoming Fujifilm X-T30, which will be officially announced next week, will have a joystick instead of a d-pad, according to some leaked photos by nokishita-camera.com. This is no surprise to me. In fact, I predicted it in my vlog episode #008.

There are advantages and disadvantages to a joystick instead of a d-pad. There will be more touch controls on the rear screen that will accomplish some of the functionality of the d-pad. It will be similar to the X-E3, or even the XF10. Some people will appreciate the change, while others won’t. I personally would have liked both the d-pad and joystick, like on the X100F, but I didn’t really expect it since this isn’t Fujifilm’s flagship model.

For better or worse, a joystick and touch-screen functions will replace the d-pad on the X-T30. It’s not a huge deal, but it is a change, and with any change there will be those who like it and those who don’t. If you end up buying this camera when it comes out, you’ll get used to it after awhile. It’s not a big deal. But at least now you know, and if you don’t like it, there’s still the X-T20, which is basically the same camera with a d-pad and without a joystick.