Fujifilm has what they call Film Simulations on their cameras instead of traditional JPEG settings, which are designed to mimic the look of different films. One of these Film Simulations is called Velvia, named after Fujifilm’s most popular color transparency (slide) film.
I’ve shot a lot of Velvia film over the years. Velvia 50 was one of my absolute favorites for color landscape photography. It was originally just called Velvia with no “50” in the name, and was rated at ISO 50; however, it is now called Velvia 50 and there are two other versions of the film. I have a couple rolls of Velvia 50 sitting around right now. It’s a great film!
The Velvia Film Simulation on Fujifilm cameras is not quite right. It doesn’t really match the film. But I have noticed that they’ve improved it (over the X-E1, which is where I first experienced it), and it is a closer match than it used to be. It’s more similar to Velvia 100F than Velvia 50. I suppose Fujifilm never specified which version of the film that they are trying to simulate.
If you want vibrant colors, then the Velvia Film Simulation is what you want to go with. My favorite choice for color photography on my Fujifilm X100F is Classic Chrome, but sometimes something more bold and punchy is needed.
Velvia 50 film has exaggerated colors and high contrast and a slight green cast with warm yellows. Velvia 100 is very similar to Velvia 50 but with a slight purple cast. Velvia 100F has less contrast, less saturation and is slightly cooler than Velvia 50.
My Velvia Film Simulation recipe isn’t meant to make the settings more accurate to actual Velvia film. I don’t think you can get a 100% match. It just makes it more in line with what I personally like. Feel free to adjust it however you wish. It all can be customized to taste. Also, for high-contrast scenes I find that -1 Shadow is typically better and for low-contrast scenes +1 Shadow is better.
Dynamic Range: DR200
Noise Reduction: -2
Grain Effect: Weak
White Balance: Auto, +1 Red & -1 Blue
ISO: Auto up to ISO 12800
Exposure Compensation: +2/3 (typically)
Example photos, all camera-made JPEGs captured using my Velvia Film Simulation recipe:
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