QuickSnap | FUJI X WEEKLY

The Camera that Fujifilm Should Make Right Now (but probably won’t)

Posted on June 5, 2024 by Ritchie Roesch

There’s a digital camera that Fujifilm should absolutely be making right now, and it’s not the X-Pro4, or X-E5, or a full-frame model (although those would be great, too). There’s a specific camera that would fly off the shelves—the X100VI’s historic demand would pale in comparison. What is this camera?

The digital QuickSnap.

The Fujifilm QuickSnap is a disposable 35mm film camera that is beloved for its nostalgic lo-fidelity aesthetic, simplicity, and price. Fujifilm introduced the QuickSnap camera in 1986, with the slogan, “Everybody should enjoy photography with ease.” The QuickSnap was an immediate success, and was immensely popular for a very long time—it was even successful enough to survive the film crash of the 2000’s. People still buy and use QuickSnap cameras; they’re particularly popular for weddings, kids, and lomographers. Many people love the nostalgic experience of one-time-use cameras.

Interestingly, the most sold digital camera right now in Japan is a cheap Kodak digicam. Third and fifth places are also cheap Kodak digicams. Digicams are a dime a dozen (perhaps literally, if you win a collection on an auction site, or rummage through your parents or grandparents house). What’s missing in the photo world is a digital version of the QuickSnap, a film camera that partially inspired the digicam. I have zero doubts that it would be a massive success for Fujifilm, and would probably leave all digicams in the dust.

This is how I envision the digital QuickSnap:

First, it would need a digital sensor that obviously won’t be anywhere close to full-frame, since that would be both ridiculous and expensive. The Fujifilm Mini Evo has a tiny 5mp sensor; it would likely be a mistake to use that one, but they certainly could. I think that a 12mp or 16mp 1/2.3″ would be the most obvious choice, since those can be obtained by Fujifilm rather easily and cheaply. The sensor itself doesn’t matter all that much; however, cost and quality must be balanced extremely carefully. Too poor of image quality will hurt sales, while a too expensive price-tag will also hurt sales.

More important, though, is the picture aesthetic. Fujifilm should program it with their Classic Negative film simulation, including faux grain—something similar to my Fujicolor Superia 800 Recipe. The pictures created by the digital QuickSnap camera should look similar to the pictures that come out of an analog QuickSnap. As much as practical, the pictures need to look alike from the film and digital versions.

Next, it needs to function nearly the same as the analog QuickSnap. It should be super simple: a switch to activate the built-in flash, a wheel to cock the shutter and “advance” to the next frame, a shutter release button, a battery-level indicator, and maybe a one-press picture-transfer to an app. There should not be any LCD or electronic viewfinder to review the pictures.

The very basic optical viewfinder from the film camera should be carried over—the user experience should be as similar to the analog version as possible. Due to the crop factor of the sensor, a new lens will be necessary. The exact sensor size will determine what the lens should be, perhaps something like a 5mm or 6mm f/5.6 plastic lens that’s close to 30mm full-frame equivalent. What is important is that it is focus-free (fixed focus) and produces a similar aesthetic to the film camera.

A critical factor of one-time-use cameras is the film itself; namely, the tolerance for under and over exposure. Since the sensor won’t have this same tolerance, it’s necessary for the digital QuickSnap to have some amount of exposure control. It must have a light meter, as well as some (auto) control over the ISO and shutter speed. For the sake of image quality, the ISO should be capped as low as practical. If Fujifilm could utilize the D-Range Priority technology, I think that would help, too.

The digital QuickSnap should have internal storage that saves only 27 JPEG images. It could count the exposures mechanically exactly like the film camera does, providing an identical experience. Once the 27th picture has been captured, it won’t let you capture anymore until the memory has been cleared, either by wirelessly transferring the images to a mobile app, or via USB. The QuickSnap App should be super simple (and actually work), with an option within the app to auto-connect and transfer once 27 pictures have been recorded, or manually connect and transfer if preferable. The camera should also be able to connect to the Instax app, and transfer (and print) directly from there. The camera should charge via USB, and could also transfer the images using a USB cable. Once the pictures have been removed from the camera, it would then allow the user to capture the next 27 frames.

The QuickSnap App, aside from photo transfers, should have a few simple options, for those who wish to do a little more with their pictures. A retro-styled date stamp. Maybe a few filter overlays that don’t radically change the picture aesthetic (examples: high contrast, low contrast, warm, cool, color boost, reduce color, etc.), and maybe a handful of light-leak affects. The more simple the better. Maybe Fujifilm can even offer a service where 4″ x 6″ prints can be made and mailed out to customers who wish for an even more authentic experience.

While the size and design should still closely resemble the film version, I think the digital QuickSnap must feel a little more sturdy, and not so cheap that it would easily break if dropped. If Fujifilm could offer it for less than $100, that would be most ideal. A camera like that would be a huge hit, thanks to its nostalgic charm, ease of use, straight-out-of-camera aesthetic, and affordability.

You’re welcome, Fujifilm.

Don’t want to wait for a digital QuickSnap, but still want the look? Check out these articles:
Getting a Disposable Camera Look with DispoLens
Getting that ’90’s Film Look with Fujifilm Cameras

For those wondering, the four pictures in this article were captured with a Fujifilm X100VI using the Superia Negative Recipe.

Getting a Disposable Camera Look with DispoLens

Posted on February 24, 2024 by Ritchie Roesch

*Fujifilm X-E4 + DispoLens + Godox Lux Junior Flash*

DispoLens is a 3D-printed body-cap with a recycled disposable-camera lens on it, made by DispoStudio in Switzerland. The lenses are from Kodak FunSaver and Fujifilm QuickSnap cameras, and you don’t know from which yours is from. FunSaver cameras have a 30mm f/10 lens, while QuickSnap cameras have a 32mm f/10. They’re pretty similar, and it probably doesn’t matter much at all if it’s from a Kodak or Fujifilm disposable camera—either one will produce a near-identical image.

You can’t buy the DispoLens from Amazon or any camera stores, only from DispoStudio’s Etsy shop, where you’ll find it for $51.02 USD. My copy, obviously, is for Fujifilm X-mount, but they also make them for Sony E-mount, Nikon Z-mount, Canon RF-mount, Micro-4/3, Leica L-mount, and Leica M-mount. DispoStudio has a couple of other products, too.

There’s not much to the lens. You twist it on like a body cap. Once it clicks into place, you’re good to go. On your Fujifilm camera, make sure that you have Shoot Without Lens enabled, or else it won’t work.

This lens is “focus free” which means that it is prefocused. About five or six feet to infinity is “in focus” but nothing is especially sharp. The lens is soft throughout the frame, but more so as you move away from the center. Probably eight feet to maybe 50 feet is the most sharp. This is all a part of the charm, which some people will love, and others won’t.

DispoStudio says that “DispoLens recreates all visual organic imperfections that come from using a disposable camera lens, like halation, chromatic aberration, vignetting, softness and imperfect image projection. Please keep in mind that DispoLens does not recreate the colors that film cameras are typically known for.” However, that’s where Fuji X Weekly Film Simulation Recipes come in. If you want a ’90’s film look, I have a number of Recipes to try! Pairing the DispoLens with a Fujifilm camera, my Film Simulation Recipes, and a flash is a great way to recreate the nostalgia of disposable-camera photography from your childhood.

For this project, I used my Fujifilm X-E4, the DispoLens, a Godox Lux Junior flash, and my new Kodak Portra 800 v3 Film Simulation Recipe. I shot 27 frames, just like a disposable camera—I’ve included most of those pictures below.

How does the DispoLens compare to the Xuan Focus Free 30mm F/10 Body Cap Lens? The image quality is very similar—probably identical—but the build quality is much different. The DispoLens is significantly superior. It looks better, and seems much less likely to accidentally break. If you want a disposable camera look, the DispoLens is a great way to achieve that. Find it on DispoStudio’s Etsy page.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Godox Lux Junior — Amazon B&H

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Creative Collective 014: Using a Fujifilm X100V as a Disposable Film Camera

Posted on January 12, 2022 by Ritchie Roesch

Well, this is going to sound crazy, but I turned my Fujifilm X100V into a disposable film camera. No, I didn’t disassemble my digital camera, rip out the sensor, and adapt a film spool. Instead, I configured my X100V to capture pictures that appear as though they were captured with a cheap throwaway film camera. Why? I’ve done crazier things before, including distressing a camera, so it shouldn’t be too shocking that I’d do this—perhaps it was just a matter of time.

The inspiration for this project has been building for awhile. I have a picture displayed on my dresser that’s over 20 years old—it’s my wife and I, captured sometime shortly after we got married. A friend took the picture with a disposable camera. I can tell that it was a Fujifilm QuickSnap camera by the color palette, which is clearly Fujicolor. The picture is special to me because it’s a very personal (and happy) moment that’s been frozen in time through photography. It’s nothing more than a snapshot captured on a cheap camera, and would be completely meaningless to almost anyone else. I have a box full of these type of pictures, mostly 4″ x 6″ prints. You might have a box like this, too—snapshots that are meaningful to you.

*Bread Truck* – Farmington, UT – Fujifilm X100V

Fujifilm developed the QuickSnap camera, a “one-time-use” 35mm film camera, in the mid-1980’s (Kodak released its version, called FunSaver, a couple years later), and it was an instant hit. These “disposable” cameras were extremely popular in the 1990’s and 2000’s. They came preloaded with 27 frames (a 24-exposure roll of film, but you got three extra shots), and were point-and-shoot. You’d push the shutter-release and advance the film, but otherwise there typically weren’t any other controls, so anyone could use these cameras—no skill required. Once you exposed all of the frames, you’d take the camera to the 1-hour lab, where they removed the film for development and recycled the camera. 60 minutes later you’d have a packet of 4″ x 6″ prints.

Cheap digital point-and-shoots made a dent in disposable camera sales, but it was really the cellphone camera that rendered them obsolete; however, you might be surprised to learn that you can still buy disposable cameras today. Thanks to the Lomography movement and an increased interest in film photography, there’s enough of a market for these cameras to continue to exist in 2022. I briefly considered purchasing one, but instead of that, I decided to capture QuickSnap-like images on my Fujifilm X100V.

Now you know the why, so let’s get into the how.

Note: This was a Creative Collective article, but now it is available to everyone.

I started with research. I discovered that the Fujifilm QuickSnap cameras have a fixed 32mm f/10 lens with focus preset to somewhere near 6 feet. The shutter is permanently set to 1/140. Depending on the unit, the flash is either permanently on or can be powered on-and-off. The film… depends. Nowadays, Superia 400 is what you’ll find in QuickSnap cameras. Superia 800 was also commonly used in these for awhile, but it’s been discontinued for a number of years now. Superia 200 and Superia 1600 had very brief runs in disposable cameras, although they were “specialty” versions: Superia 200 for bright daylight, Superia 1600 for indoors/night. Before Superia, there was Super G Plus, Super HG, Super HR, and probably others. These cameras have no exposure control. Basically, the latitude of the film was the exposure control. Any overexposure and underexposure would be “fixed” when printing. You could overexpose Superia by three stops, arguably four, and still get a usable picture, and underexpose by a stop or maybe two.

The Fujifilm X100V has a full-frame-equivalent 34.5mm focal-length lens, which is slightly less wide-angle than QuickSnap cameras, but pretty close to the 32mm focal-length of the disposable. I figured it was close-enough for this project. I set the aperture to f/10 and the shutter to 1/160, as 1/140 wasn’t an option (I could have alternatively used 1/125). I set ISO to Auto, up to ISO 6400. The X100V doesn’t have the same exposure latitude of the film, so it was important to have some level of exposure control. In bright daylight conditions, I activated the ND filter to prevent overexposure (I programmed the ND filter to the Fn button on the top, as an On/Off switch). The Exposure Compensation Dial was set to +1/3. I manually focused to six-and-a-half feet and left it there. I set the flash to be be On (TTL +1/3), and let it fire on every exposure.

For the film simulation recipe, I went with Fujicolor Superia 800, except that I set Sharpness to -4, Grain to Strong Small, and the White Balance Shift to be -1 Red & -2 Blue. This seemed to be a pretty close match to the prints I was hoping to mimic the aesthetic of.

The X100V’s lens is too sharp and flawless to mimic a cheap one-time-use camera, so I needed some help. I used a 10% CineBloom filter to take the digital edge off of the pictures, and also a UV filter that just so happened to have a thin layer of dust on it (not sure if the dust made a difference or not, but I figured it was worth trying). I briefly considered very lightly sandpapering a UV lens, but decided against that, just because I didn’t want to ruin the filter without knowing whether it would work or not.

I wanted it to be a disposable camera experience, so, after I got the camera set, I disabled the rear screen and the electronic viewfinder, and used only the optical viewfinder. I turned off all of the display information (except for the ND filter, because I wanted to know if it was On or Off). With everything set, I went out and captured 27 exposures!

I didn’t review any of the pictures until after all 27 images were captured. I had no idea what the pictures would look like until the project was complete. The only controls I used were the shutter-release and the ND filter—it really was a point-and-shoot experience, with aperture, shutter, focus, and flash all preset.

Here are my 27 exposures captured using my X100V-as-a-disposable-camera:

I think some of these shots are very convincing as disposable camera images. If I had them made into 4″ x 6″ prints, I could probably trick some people into thinking I actually used a QuickSnap camera. To that end, I think this project was a success. More importantly, I had fun. I really appreciated not seeing the pictures until the end—I might use the optical viewfinder more often, and keep the rear screen off.

The biggest challenge was keeping track of the exposures. I used the notes section (under the recipe) in the Fuji X Weekly App to help remember, but that wasn’t ideal, and I ended up going over by one, thinking that it was the 27th frame when it was actually the 28th. If I do this again, I’ll have to figure out a better method.

I think you could do this technique with any camera, but the JPEG tools, built-in flash, ND filter, and optical viewfinder make the X100V particularly ideal for this. I tried a few shots on my X-T30 using a kit zoom and the Kodak Gold 200 recipe, and it seemed to do alright, but it wasn’t the same experience as the X100V. If you don’t own an X100V, I invite you to try this on whichever Fujifilm camera you do own. You might just discover something fun, and capture some meaningful moments in the process.