SOOC eMagazine

There’s a new online magazine called SOOC that’s dedicated to Fujifilm straight-out-of-camera JPEGs. I encourage you to take a look at issue one and to support James Posilero‘s efforts, and not just because yours truly is in the magazine. There’s been an unfair sentiment within the photography community for some time that you are a second-rate photographer if you rely on camera-made JPEGs. The argument is not true, but unfortunately you will find this attitude spread throughout the internet, and you might even encounter it in person. This magazine turns that preconception on its head and debunks the fallacy, simply by the photographs found within. I personally look forward to seeing more of SOOC, and I wish much success to James.


  1. Khürt Williams · August 31, 2019

    Interesting magazines. As for the JPEG thing. I’ve had issue with some people in the photography community who think that JPEGS are good enough and that other photographers who shoot RAW are idiots who like wasting disk space and wasting time in post processing. SOC NEVER look the way I want them to look. I always want to tweak my images and I always want to work from the RAW sources. I use SOOC JPEG as throwaways. Good enough for social media post but not for my archive.

    • Ritchie Roesch · August 31, 2019

      People should use what works best for them and not concern themselves too much with what others are doing. I’ve done RAW and I’ve done JPEGs, and each have their time and place, and for every person that’s going to be different. What’s most important is finding the workflow that allows one to create the pictures that they’re wanting to create. The pictures are most important, and the means to achieve that is less important.

      • Khürt Williams · August 31, 2019

        I agree. People should use what works fro them.

  2. · September 1, 2019

    super cool

  3. veijom · September 1, 2019

    If the magazine had technical information of the shots, especially what kind of film simulation settings were used to get the shots, it would probably draw more interest than just “celebrating” someones shots. The information could be arranged to the last page of that magazine to avoid cluttering the photos. Wonderful idea to promote Fujifilms film simulation settings, but requires rethinking the image information. Hopefully he gets along the community to publish their images, but that probably is a lot of work to do voluntarily without fee.

    • Ritchie Roesch · September 1, 2019

      I imagine that there are plans for expansion, but it probably takes input from the community. I would encourage you to contact him with your ideas.

  4. Nicolas · September 1, 2019

    @Ritchie: it’s nice to see and read a little about the person behind fujiweekly.
    I love the simplicity behind your photographs: they are unspectacularly spectacular!
    Thanks for sharing not only your recipes but also your personal work!

    • Ritchie Roesch · September 1, 2019

      You are very welcome! I really appreciate your kind words and encouragement. Thank you!

  5. bguizol · September 3, 2019

    Congratulations, and thanks for sharing the link. The magazine looks really cool (spotted that horses shot I already complimented you about :p).

    • Ritchie Roesch · September 3, 2019

      Thank you! I hope the magazine takes off, I think it has good potential and could become a good resource. Time will tell. It was truly an honor to be in the first issue.

  6. omar77w · September 9, 2019

    Gordon from Cameralabs has a book called In Camera where he “celebrates JPEG” and shows and explains 100 photos he took SOOC, zero editing. The book really changed me and inspired me to try to take the best shot I can at the moment. Before that, I was guilty of being very lazy–just shooting and moving on because I know “I can fix things later.”
    Whether people are with or against JPEGs, I will say that using that approach is much more fun to me. I enjoy shooting and reshooting much more than sitting on the computer (even if it’s necessary sometimes). Other people seriously enjoy the process of editing. I don’t. So to each their own!

    • Ritchie Roesch · September 9, 2019

      Personally, and I know this is how I feel and that others might have a different opinion, I
      thoroughly enjoy not spending hours sitting in front of a computer post-processing my pictures. In my case, it does make me more disciplined. I find myself more productive and having more fun. But that’s just me, and other people have their own process that works for them, so whatever someone finds that works best for themselves, that’s what they should do. Different strokes for different folks.

Leave a Reply