Fujifilm SOOC Summer 2023 Photography Challenge

I just became aware that Fujifilm Middle East is currently conducting a photography contest just for straight-out-of-camera pictures! Use either the factory-default film sims or Film Simulation Recipes. No editing allowed, only camera-made JPEGs.

The rules, which can be found on Fujifilm’s website, are simple enough:

  1. MUST: Shoot RAW + JPEG
  2. CANT: Post-process outside of camera
  3. NEED: Finalists to submit RAW to verify
  4. ALLOWED: Custom Recipes
  5. COUNTRIES: UAE, KSA, Bahrain, Kuwait, Qatar, Egypt, Lebanon, Iraq, Uzbekistan, Nigeria and Pakistan
  6. DEADLINE: 23 September 2023

Third prize is a $500 coupon for Fujifilm gear, second prize is a $1,000 coupon, and first prize is a $2,000 coupon… enough for a Fujifilm X-T5 or X-H2! If you reside in one of those 11 qualifying countries, definitely consider entering this competition.

Sentinel & Merced – Yosemite NP, CA – Fujifilm X100VVintage Color Recipe

One of the judges is Fujifilm X-Photographer Bjorn Moerman. If you’ve ever watched any of the SOOC Live YouTube videos, you’ll instantly recognize him, as he regularly tunes-in and participates in the show. You’ve likely seen several of his phenomenal pictures; a few are found in the latest Viewers’ Images slideshow published just today! Many of his amazing photographs are straight-out-of-camera using Fuji X Weekly Film Simulation Recipes (including all of those seen in the SOOC Live videos). Sometimes in photography competitions you have to wonder about who the judges are and if they’re actually qualified for that role, but not in this case, especially since Bjorn is one of them.

I love the idea of this competition, and I hope that it catches on. Shooting straight-out-of-camera JPEGs is becoming a more and more popular approach, and Fujifilm photographers are on the leading edge of it. Fujifilm North America should definitely do a SOOC photo contest, too—I think it would be a huge hit, while also spreading the word that Fujifilm cameras are capable of capturing incredible pictures that don’t require editing. For many people, that realization is a game-changer, making photography more enjoyable, more efficient, and more accessible.

Seeing in Shades of Grey

Firehoses – Litchfield Park, AZ – Fujifilm X100VKodak T-Max P3200 Recipe

Black-and-white pictures are abstract by nature. They’re not faithful reproductions of the world as we see it. Because it is abstract, the photographer is invited to capture the scene in a unique way, with a vision that is dissimilar to—and perhaps even the opposite of—reality. It’s not so much about what the scene is, but about how we see the scene through a divergent eye, and how we can express that to the viewer. It’s a timeless approach to fine-art photography.

The strength of color photographs is color, but it’s also its weakness. When color works within a color theory—perhaps contrasting or harmonious—it can create an especially dramatic or beautiful picture; however, when the colors within an image work against each other, it can be a distraction. B&W photos remove the distraction of color, allowing the viewer to see the important elements without color fighting for their attention—it’s the art of subtraction.

Clouds & Cactus – Buckeye, AZ – Fujifilm X100V – Kodak Tri-X 400 Recipe

Black-and-white photography is about light and shadow. It’s about contrast. It’s about shape. Texture. Pattern. Space. Emotion. Those are very important elements to color photography, too, but they’re even more critical to B&W pictures. Mastering monochrome will make you a better photographer, even for your color work.

Join myself and Fujifilm X-Photographer Nathalie Boucry as we finish our discussion of B&W photography in-depth on SOOC Live this Friday, August 25th, at 10:00 AM Pacific Time, 1:00 PM Eastern. I’ve included the video below so that you can easily find it on Friday. Also, if you haven’t uploaded your photographs captured with the Kodak Tri-X 400, Kodak T-Max P3200, Ilford HP5 Plus 400, and/or Acros Film Simulation Recipes, be sure to do so ASAP (click here)! There’s not much time, so don’t delay. I hope to see you on Friday!

Also, if you missed our the initial discussion of black-and-white photography, check it out below:

Why do we Still make B&W Photos?

Round Window – Pismo Beach, CA – Fujifilm X100VKodak Tri-X 400 Recipe

The world is full of color, so why would one want to photograph in black-and-white? It’s so old-fashioned anyway. Are there any good reasons to make monochrome pictures in 2023?

In 1826, the first photograph was captured by Joseph Nicéphore Niépce in France. It was black-and-white because the first process was B&W. But then in 1861 the first color picture was made by James Clerk Maxwell and Thomas Sutton in Scotland. That should have been the end of B&W photos, right? Actually, color photography didn’t catch on for a very long time because the process to create them was much more complex than B&W, and their color reproduction not particularly accurate. Kodak launched Kodachrome slide film in 1935, which was the first reasonably accurate color process. That should have been the end of B&W, but it wasn’t. In fact, many photographers shunned color photography, and derided it as for amateurs. Black-and-white was for the serious, while color was not.

The New American Color movement of the 1960’s and ’70’s is really what made color photography an acceptable art form. It challenged the idea that “real” photography was only in monochrome. Color images could be just as good as, or perhaps even better than, B&W pictures. It revolutionized photography.

Epic Zip Line – Sundance, UT – Fujifilm X100F – Agfa Scala Recipe

That was so long ago. Color photography is the norm now, not black-and-white. Your digital camera captures a color picture, and you have to convert it to B&W if you want to see in shades of grey. B&W has become a niche of sorts.

So why should you shoot black-and-white photographs in 2023? What reasons are there, other than nostalgia for a time long gone? I love B&W photography, so let me offer a few to you.

Black-and-white pictures are abstract by nature. They’re not faithful reproductions of the world as we see it. Because it is abstract, the photographer is invited to capture the scene in a unique way, with a vision that is dissimilar to, and perhaps even the opposite of, reality. It’s not so much about what the scene is, but about how we see the scene through a divergent eye, and how we can express that to the viewer. It’s a timeless approach to fine-art photography.

The strength of color photographs is color, but it’s also its weakness. When color works within a color theory—perhaps contrasting or harmonious—it can create an especially dramatic or beautiful picture; however, when the colors within an image work against each other, it can be a distraction. B&W photos remove the distraction of color, allowing the viewer to see the important elements without color fighting for their attention—it’s the art of subtraction.

Playing with Waves – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400 Recipe

Black-and-white photography is about light and shadow. It’s about contrast. It’s about shape. Texture. Pattern. Space. Emotion. Those are very important elements to color photography, too, but they’re even more critical to B&W pictures. Mastering monochrome will make you a better photographer, even for your color work.

Fujifilm cameras are particularly great for black-and-white photography thanks to their wonderful film simulations: Monochrome and especially Acros. Many different Film Simulation Recipes can be made using these as the base, with a wide variety of characteristics. Pick one that looks interesting to you, and shoot with it for a day or two to see what you get. My personal favorite is Kodak Tri-X 400, but there are so many that are really good, it’s hard to go wrong with any of them.

Whether you’ve been shooting black-and-white for decades and decades, or if you never have before but are interested, I invite you to join myself and Fujifilm X-Photographer Nathalie Boucry as we discuss B&W photography in-depth on SOOC Live this Thursday, August 3rd, at 10:00 AM Pacific Time, 1:00 PM Eastern. I’ve included it below so that you can easily find in on Thursday.

If you missed last Thursday’s SOOC Live broadcast, where Nathalie and I finished our discussion of travel photography, be sure to watch it now. I’ve included it below, or visit the SOOC Live YouTube Channel. Also, if you haven’t seen the Viewers’ Images slideshow (your pictures!), I’ve added that to the bottom of this article—be sure to watch!

Wedding Photographers Adapt to Couples who want Instant Images — An Opportunity for You!

I saw an article on PetaPixel today about a particular wedding photography trend. Entitled The Demand for Instant Images is Upending Wedding Photography, the post is based off of a lengthier Associated Press piece called Wedding photographers adapt to couples who want instant images and less tradition. I don’t want to get into the details of either, but the summary is this: customers want a quicker turnaround so they can share pictures and videos of their big event more timely.

I’m not a wedding photographer. I’ve photographed a couple of weddings in the past—many years ago—and I have no desire to jump into that genre. Good wedding photographers are sometimes the first there and last to leave. It’s not uncommon to work 12, 14, or even 16 hours on the big day. Then there are thousands of exposures to cull through, and then edit. That might be an additional 24, 28, or even 32 hours of work! That’s not my cup of tea. For others, though, this is their thing, and they love what they do. Their passion is capturing incredible memories of other people’s weddings.

The shift to a faster turnaround must be frustrating for many in the industry, but it’s actually an opportunity. The article states that some wedding photographers are trying to get some social media type content into the hands of their customers within 48 hours. But why that long? Why not much quicker? Why not as the wedding is happening? If you can do that, you have a huge leg-up on your competition.

I cohost a live YouTube series with official Fujifilm X-Photographer Nathalie Boucry. She does a lot of business photography. Recently she was hired to photograph a corporate event, but they wanted to have the pictures available to share on their social media platforms immediately, in real-time as the event was happening. How did she do this? First, she used Fujifilm gear combined with my Film Simulation Recipes, and shot JPEGs. The pictures looked good straight-out-of-camera, and no editing was needed. Every so many minutes she downloaded the pictures off the camera and uploaded them onto a cloud drive that the customer had access to. Within 10 or 15 minutes of the pictures being captured, the customer was able to share them across the world. This went so well that a week later she was hired to do it again for a different corporate event. I do believe this is the future of event photography, including wedding photography.

Maybe real-time photo sharing isn’t something you’re ready to offer, but if your pictures look great straight-out-of-camera, and further manipulation isn’t needed (or only lightly needed), you can speed up your turnaround significantly. Instead of providing the client with a small batch of photos within 48 hours for social media sharing while they wait up to six weeks for the rest, you can deliver the whole wedding the next day or maybe two. This is, of course, in theory. I’m not aware of anyone who is actually doing this right now. A few different wedding photographers have told me that they are using my Film Simulation Recipes on their Fujifilm cameras, and delivering some of the pictures either same-day or next-day to the client, while providing the rest of photographs at some point later on. I do think, if you’ve got good settings dialed into your camera, and you’re especially careful to get everything right at the time the pictures are captured, that delivering unedited JPEGs of the wedding to the couple is possible, and nobody will be the wiser that you didn’t actually spend hours post-processing RAW files.

This is something I’ve talked about before. Back in December I published Want to be a Wedding Photographer? Your Opportunity Awaits! and earlier this month I posted The Future of Photography is Unedited, where I touched on this topic. I keep bringing it up because I see this shift happening, and those who already have a simplified workflow using Film Simulation Recipes are ahead of the curve, and are primed for success in this changing environment. I want to make sure that you are aware of it, in case you want to take advantage of the opportunity.

I don’t do wedding or event photography, but there are still plenty of advantages to shooting JPEGs. Despite having way more photographs to cull through and share, I was able to publish my pictures of the Central Coast of California tour much quicker than Ken Rockwell did, because my workflow is much quicker than his. That’s a pretty meaningless example; I don’t have a lot of strict photographic deadlines. Perhaps a better case is this: on December 8th of last year, Nathalie, myself, a group of guests, and those who tuned-in, created a Film Simulation Recipe during the Let’s Get Festive holiday-special SOOC Live broadcast—this is the first and (as far as I’m aware) only time a Fujifilm Recipe has been made live on YouTube. Within minutes of its creation, I (and others) had captured a picture using the new Film Simulation Recipe and shared it with all those watching. The very next day I published the Recipe, which the live audience named Mystery Chrome, on this website (and the Fuji X Weekly App), complete with 24 example pictures. That’s my best quick-turnaround example.

Even though I don’t have the need to publish pictures immediately after they’ve been captured, I do sometimes share a photo quickly through text or social media, which is never a problem because I don’t post-process my images. What’s more meaningful to me is that I don’t spend hours and hours sitting at a computing fiddling with files, which saves me a ton of time, making me more productive, while also freeing up time for other things (such as writing blog posts and spending time with my family). It’s changed my life, no hyperbole. I think it can and will change event photography and even wedding photography. It will just take some pioneer photographers to give it a try, which could be you.

Not post-processing your pictures is called one-step photography, a term coined by Edwin Land and perpetuated by Ansel Adams in his book Polaroid Land Photography. “The effect of one-step processing on both amateur and professional creative photography,” Adams stated, “has been revolutionary.” With film, step-one is capturing the picture in-camera and step-two is developing and printing it in a darkroom; however, Polaroid cameras removed the second step, creating a one-step process, which greatly simplified the photographic workflow. With digital, step-one is capturing the picture in-camera and step-two is post-processing in software like Lightroom; however, Film Simulation Recipes remove the second step, creating a one-step process, which greatly simplifies the photographic workflow. “The process has revolutionized the art and craft of photography,” Adams concluded. It still is, for those who embrace the one-step approach.

Don’t Forget: Join me LIVE this Thursday!

Duck Pond – Tempe, AZ – Fujifilm X-T5 – 1970’s Summer Recipe

We’re just two days away from the next SOOC Live broadcast! Fujifilm X-Photographer Nathalie Boucry and I will finish our discussion on Travel Photography, share your pictures (better upload your pictures quick if you haven’t yet), and answer any questions that you might have. It will be a great time, and I hope to see you there!

The four Film Simulation Recipes that we’ve been shooting with are 1970’s SummerElite Chrome 200Fujichrome Provia 100F, and Kodacolor VR. I hope that you’ve enjoyed those four. I can’t wait to find out which are your favorites and why.

Join Nathalie and I on Thursday, July 27th, at 10:00 AM Pacific Time, 1:00 PM Eastern. Your participation makes these episodes great, so I hope that you can be there. See you in two days!

If you missed Part 1 of Travel Photography, be sure to watch it. I’ve included it below:

Travel Photography Q&A — Don’t Miss It!

Ken Rockwell at the Coast – Morro Bay, CA – Fujifilm X-E4 – Kodacolor VR Recipe

Next week—on July 27th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our upcoming SOOC Live broadcast, including showing your pictures and answering your questions. I hope that you can join us!

The Q&A shows, which are the Part 2 of our monthly topics, are always a lot of fun. They’re more relaxed and interactive. Your participation makes them great—your role is vital! If you don’t have next week’s broadcast on your calendar, be sure to mark it now. I’ve included it below so that you can easily locate it.

Two weeks ago was the Part 1 episode, where Nathalie and I introduced the theme of travel photography. We discussed all sorts of considerations and gave many tips. If you haven’t yet seen that show, you’ll want to take some time to watch it. I’ve included the broadcast below, and you can also find it on the SOOC Live YouTube channel.

In that episode we challenged you to shoot with one or more of these four Film Simulation Recipes: 1970’s Summer, Elite Chrome 200, Fujichrome Provia 100F, and Kodacolor VR. Additionally, if you want an even greater challenge, you can try to get good results from one or more of these Recipes in unfavorable light. And if you want to go boss-level, the third challenge is to print and frame one of your pictures that were captured with these Recipes. To summarize: Level 1 is to use the Recipes listed above, Level 2 is to shoot those Recipes in less-than-ideal light, and Level 3 is to print and frame one of the pictures you captured during the first two levels. Got it?

We invite you to share your results with us and the SOOC Live community. Please upload your images (click here) captured with our four recommended Recipes to be potentially featured in the next episode and also included in the Viewers’ Images slideshow. Don’t forget to include the Film Simulation Recipe name in the file name, so that we know which Recipe you used. The deadline for submission is Tuesday the 25th, which means that you still have a little time, but not a lot, so don’t procrastinate. I look forward to seeing your pictures!

Last month’s Viewers Images slideshow was delayed a little due to a few unfortunate and unforeseen circumstances. If you haven’t yet watched it, I’ve included it below. Thank you to everyone who participated!

See also: The Ultimate Travel Compact Camera Kit

The Future of Photography is Unedited

Bench with a View – Prefumo Canyon, CA – Fujifilm X-E4Pacific Blues Recipeunedited

Photography is moving in a clear direction, and it is unedited. Let me explain.

There’s a new photography trend on the iPhone. Instead of using the front-facing camera to take selfies, people are taking screen shots of the preview from the selfie camera. Why? What’s the difference? The pipeline for the image preview and the actual photographs are different on the iPhone. Most notably, Apple applies an HDR processing to the exposure (but not the preview), which creates a less-contrasty picture. If you are going to apply a filter to the photo and edit it, having a flatter starting point makes sense; however, if you are not editing, one might prefer the more-contrasty image preview. Aside from that, it can be frustrating that the preview doesn’t match the photograph.

My RitchieCam iPhone camera app uses the same pipeline for both the image processing and the preview, so it doesn’t have this issue. The preview you see will be the picture you get. No need to screenshot, which produces a much-lower resolution image. Those using my camera app (instead of the native iPhone app) won’t need to go through the hassle of the screen shot (plus cropping out the non-image part); instead, they’ll have better quality pictures with an analog-inspired aesthetic to post to social media.

Photo by Amanda Roesch – iPhone 13 Pro – RitchieCam App – Standard Film filter – unedited

Of course, we’re not talking about photographers here, but snap-shooters, as I doubt that anyone who would self-identify as a photographer is taking screenshots instead of using the camera. It shouldn’t be surprising that they’re uninterested in picture manipulation, and just want good results without fuss. Maybe they don’t know how to edit pictures, and the idea of doing so is very intimidating, so they have no interest in learning. It could be that they don’t want to spend their time with picture editing, and just want to share (either through text or social media) their snaps quickly—the easier the better, but the pictures still need to look decent. Others don’t edit because doing so seems less authentic; Photoshop is a bad word, and picture-manipulation equals people-manipulation. Let’s not forget that the vast majority of photos captured across the world are by amateurs, so their opinions, preferences, and trends do matter.

For the advanced-hobbyist or professional, surely photo manipulation is a requirement, right? There’s a growing movement towards reduced (or even eliminated) photo editing. First, the less time spent sitting at a computer equals more production and/or more time with friends and family. For a lot of people, for every hour out with a camera photographing means two hours in Lightroom or Capture One fiddling with the RAW files; if those two hours can be reduced by 50% or more (especially more), that’s a huge win! Second, shooting camera-made JPEGs affords the advantage of knowing exactly what you’re going to get before even pressing the shutter. Don’t like what you see? Simply make a few quick adjustments until you do, then take the picture. Not having to pre-visualize in your mind the finished photo, but seeing it right there in the viewfinder in real time, is a game-changer for many. Third, getting great (often analog-like) results straight-out-of-camera can be a much more fun photographic process, especially if you don’t enjoy sitting for hours at a computer post-processing pictures.

I used to shoot RAW and edit, but thanks to Fujifilm cameras and Film Simulation Recipes, I now use unedited (or sometimes lightly-edited) camera-made JPEGs. I will crop or straighten when needed, which is the majority of my post-processing; occasionally I will adjust the brightness a notch, but very rarely do I manipulate any further than that. Most of my pictures are unedited, even to a strict definition. This has changed my life, no hyperbole! My post workflow takes minutes instead of hours, which has made me a much more productive photographer while simultaneously improving home-life, because I can now spend more time with my wife and kids. That’s amazing!

Pacific Poppies – Montaña de Oro SP, CA – Fujifilm X-E4 – Pacific Blues – unedited

For example, on a recent trip to the California coast, during the downtimes—such as while at lunch, as a passenger in a car, or at night before bed—I transferred the JPEGs from my cameras to my phone, cropped if needed, and uploaded to cloud storage. A few minutes here and there meant that, by the time I got home, my workflow was essentially already complete. For most photographers, once back home the work would just be getting started, with many hours sitting at a computer.

But, but, but… surely the unedited camera-made JPEGs are not good enough for serious photography, right? You couldn’t do true professional work like this, could you? You can’t print very large and still look stunning, can you? Actually, yes—you can! I know because several successful professional photographers have told me that this is how they now do their paid work. You’d be surprised by just how many are doing some or even all of their pro photo work completely unedited or just lightly edited.

It’s not just photographers who benefit from a simplified workflow, but clients. Because of social media, people often desire to have a quick turnaround on their professional photographs. The newlywed couple doesn’t want to wait two weeks for the wedding pictures to be done, and in fact their parents wished for them that very day! If you can deliver the images quickly, you have a clear advantage over your competition.

Dave Wyman using RitchieCam – Montaña de Oro SP, CA – Fujifilm X100VSuperia Premium 400 Recipeunedited

In fact, Fujifilm X-Photographer Nathalie Boucry told me about two recent corporate events where the client wanted the photos as the event was happening! Periodically, every so many minutes throughout the day, she would download the straight-out-of-camera images from her camera to her phone, then upload them to a cloud location that the client had access to. As the event was happening, they were able to share the pictures to their social media accounts. Delivering real-time results to the client is going to be the future of event photography. Nathalie was able to do this thanks to the Film Simulation Recipes that she had programmed into her Fujifilm cameras.

Whether it is professional, hobby, or snap-shooting, photography is slowly and stubbornly moving towards less editing. It is easier and quicker and more fun, the disadvantages of it are disappearing, and the stigmatization is dissipating. More and more, people want great results without fuss. Editing is no longer a requirement, especially if you have gear that will deliver solid out-of-camera pictures, such as Fujifilm cameras or the RitchieCam app.

The next battle will be AI. Technology allows one to simulate a photograph with a string of words, or add to an image what wasn’t there—all with a similar ease to shooting camera-made JPEGs. It will come down to authenticity. I believe that as tech pushes us towards an augmented or even fully artificial reality, society will push back with an equal and opposite force towards the genuine. People will generally prefer authenticity over artificial, but it will be a divide. Camera makers should carefully consider how to move forward through all of this, and how they can improve their straight-out-of-camera experience. Fujifilm has a clear advantage, which materialized in the recent explosion in demand for the X100V. A simplified workflow with less editing or even no editing is the future of photography, and the future is now.

Let’s talk Travel Photography

Pacific Poppies – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

I traveled to California’s central coast last month. If you regularly read this blog, you’ve certainly seen the pictures, such as Pacific Poppies above. Well, tomorrow—July 6th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our SOOC Live broadcast. I hope that you can join us at 10:00 AM Pacific Time, 1:00 PM Eastern, as it is an interactive program, and your participation will make it better.

We have a lot of points to discuss—from Film Simulation Recipes to camera gear to practical advice and so much more! If you have any upcoming travel plans, this is a can’t-miss episode! I’ve included it below so that you can easily find it. If you don’t yet subscribe to the SOOC Live YouTube channel, be sure to do so now, so that you don’t miss any future shows.

I hope to see you tomorrow!

Let’s talk about the upcoming Fujifilm X100Z

The Fujifilm X100V was an overnight sensation two-and-a-half years after it was released. Yes, it sold well for Fujifilm during those 30 months prior to the explosion in demand, but, beginning last fall, the X100V was suddenly the one camera model that everyone wanted, yet few could get.

Fujifilm couldn’t make enough copies of the camera to keep up with the newfound demand. The X100V was out-of-stock everywhere. The backorder list quickly grew long. A large camera store told me months ago that if there were no new orders, and at the current rate that Fujifilm was manufacturing the X100V, it would take them six months just to fulfill all of those backorders; however, the backorder list was growing faster than Fujifilm was delivering new cameras.

Some of those who did have an X100V—even a used one—were selling them at significantly inflated prices. I saw one listed at $1,000 above MSRP in one instance. And people were actually buying them! The price for older versions, such as the X100F, but going back all the way to the 12-year-old original X100, also increased and became more difficult to find. Even other Fujifilm series, such as the X-E line (and even Ricoh GR), saw a bump in demand as people looked for alternatives to the X100V.

Yellow Kayaks, White Trucks – Pismo Beach, CA – Fujifilm X100V – Superia Premium 400

It’s been about nine months since the craze began and it hasn’t slowed. The X100V has been an in-demand model during that time, but Fujifilm just can’t keep up with it, due to things like parts shortages and balancing manufacturing demands with the also-hot-selling X-T5. Ideally Fujifilm would have been able to truly capitalize on their fortuitous situation, but they really haven’t. Perhaps the only thing that Fujifilm has been able to do is continue to limp the manufacturing of this model a little longer than they originally anticipated, delaying the discontinuation date by as much as a year.

When you look at the history of the X100-series, a release pattern emerges. The X100S came out about two years after the original X100, the X100T came out about two years after the X100S, and the X100F was released about two years after the X100T; however, the X100V was released three years after the X100F, and we’re already beyond the three-year-mark since the X100V came out. I believe that Fujifilm would have liked to have announced the next X100-series camera, which I’ll call the X100Z, back in February, but that obviously didn’t happen. I anticipate that it will be February 2024.

Why didn’t it happen in 2023? The X100V is selling faster than they can be made. What’s the hurry in releasing a successor? I do believe the issues that plagued not only Fujifilm but also most of the tech industry are still problematic to an extent, and this gives Fujifilm more time to get their parts supply and manufacturing operations back on track. I bet Fujifilm is hoping to make just enough copies of the X100V to give a glimmer of hope that one can be obtained with enough patience—and that the buzz continues for a bit longer—but not so many that the demand is deflated when the X100Z (or whatever Fujifilm will call it) is announced in eight months or so. Honestly, Fujifilm should release one or two limited-run special-edition X100V versions between now and then.

Flare over a Log– Prefumo Canyon, CA – Fujifilm X100V – Fujicolor 100 Gold

The X100-series doesn’t change much with a new release. The improvements are just enough to make you desire the new model, but are never groundbreaking. There’s not going to be a redesign. If it ain’t broke, don’t fix it. What can we expect in an X100Z? What do I wish for?

I do believe the biggest “upgrade” will be the 40-megapixel X-Trans V sensor and processor. While I actually prefer the 26-megapixel sensor in general (as 40mp is overkill for most people), as I’ve thought about it, this sensor makes a lot of sense in an X100 because of the Digital Teleconverter, something I used far more frequently on my recent trip to California’s Central Coast than I had at any point in the two years prior. The X100V has 35mm full-frame-equivalent lens, and the Digital Teleconverter, which is a digital zoom with some smart upscaling, produces a 50mm-equivalent or 70mm-equivalent picture, adding versatility to the fixed-lens camera. There is a noticeable loss in quality when set to 70mm, but it’s still surprisingly good; however, the 40mp sensor would make this feature better and more practical for routine use. In fact, Fujifilm could even add 80mm if they wanted. The one thing I’d like Fujifilm to fix with regards to the Digital Teleconverter is scale the faux Grain, because Strong/Large Grain looks massive when using the 70mm option, but it should appear to be the same size as if the Digital Teleconverter wasn’t used.

The new sensor and processor will bring several improvements to the spec sheet for both stills and video. Autofocus will see a boost. In an age of diminishing returns, I don’t think any of that makes a big difference, but the marketing department will still use it to promote the camera and reviewers will still use it to get clicks and likes.

Playing with Waves – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

Will the X100Z have IBIS? Fujifilm has made some significant strides with their In-Body-Image-Stabilization, but I’d be mildly surprised if the new model has it. The argument is that the Ricoh GR III has IBIS, and it’s a much older and smaller camera, so why can’t the X100-series? First, IBIS isn’t really needed in the GR III and it’s pretty mediocre anyway, so it’s often overstated as a feature in that model. I do think it makes more sense in the X100-series than in the Ricoh, but if it makes the body larger or more expensive, Fujifilm will have to carefully consider the potential consequences of that. I think, with the higher-resolution sensor, a digital stabilizer for video would be sufficient.

What I would love to see in the Fujifilm X100Z are more film simulations and JPEG options. Of course that’s what I’d love to see, since I make Film Simulation Recipes. What I don’t think Fujifilm or the photography community in-general realizes is that the ability to get analog-like results straight-out-of-camera is what’s largely driving the interest in the X100V. While many long-time Fujifilm photographers purchased the X100V, for a lot of people the camera is (or would be if they could find one in stock) their first Fujifilm—whether they mainly shoot Canon, Sony, Nikon, etc., or it’s their first “real” camera—and it makes a lot of sense because it doesn’t require investing in a whole system. They can get their feet wet with something fun, and maybe later they’ll jump into the deep end. In the meantime, they’ve got a cool camera that doesn’t require sitting in front of a computer to get great results. Not only does this drive camera sales, but it is also a big reason why many end up sticking around and not moving onto something else.

Spooner Cove – Montaña de Oro SP, CA – Fujifilm X100V – Fujicolor 100 Gold

So what would I like Fujifilm to add to the X100Z? Obviously Eterna Bleach Bypass and Nostalgic Neg. will be included, but I think Fujifilm should strongly consider introducing a new film sim with this camera. Some ideas are Fujicolor Pro 400H (that with overexposure behaves similarly to the film), Fujicolor Pro 800Z (would make a lot of sense if they name the camera X100Z), Fujichrome Sensia, Fujichrome Fortia, cross-process, infrared, Instax, Neopan 400CN, etc.—there are still a ton that Fujifilm could and should do. Some JPEG options that I’d like to see are mid-tone adjustments (additional to Highlight and Shadow), black-point (a.k.a. fade, to lift blacks), split-toning (for both B&W and color pictures), more Grain options (Weak, Medium, Strong; Small, Medium, Large, Extra-Large; plus maybe various patters?), and maybe even a tint slider for the major colors to tweak their rendering? I think Fujifilm has to be careful balancing new features with simplicity, so that the many options don’t become overwhelming—in other words, pick a couple of things to add and not everything, as much as I’d love to have everything.

The X100Z will be a very successful camera for Fujifilm, and for a lot of people standing in the long line for an X100V, this new model can’t get here fast enough. There won’t likely be a huge difference between the two versions—just the new sensor and some new features, but it will nonetheless be a nice refresh. While it might seem to be a long ways off, Fujifilm will announce this camera in the not-too-distant future, and it will be here before you know it. In the meantime, I’ve included below a video published today by Leigh & Raymond Photography that discusses this very topic.

California’s Central Coast with ChatGPT Recipes

Protect our Wildlife – San Simeon, CA – Fujifilm X100V – Urban Dreams

I shot with four AI Film Simulation Recipes made by ChatGPT while at California’s central coast a few weeks ago. Two of these Recipes—Urban Dreams and Kodak Ektachrome E100Vs v1—are official Fuji X Weekly Recipes and can be found on this website and the Fuji X Weekly App. The other two—Soft Blue Classic and Vivid Summer Glow—are not official Recipes, but you can find them here if you want to try them yourself.

My personal favorite of these four is Urban Dreams, which has a Kodachrome 200 vibe. Especially during overcast conditions and blue-hour, this is a Recipe that I really enjoy using—I shot a lot with it on my coastal trip. Kodak Ektachrome E100VS v1 is my second favorite, which is good for sunny days when you want colors to pop. My third favorite is Vivid Summer Glow, which has some similarities to the Kodachrome II Recipe, but I like Kodachrome II better. Last and least, Soft Blue Classic does alright when the sun is high and the light is warm, but overall I didn’t like it very much.

The next SOOC Live broadcast will be this coming Thursday, June 29th, at 10:00 AM Pacific Time, 1:00 PM Eastern. We’ll finish our discussion of these four AI-made Film Simulation Recipes, and much more. I hope that you can join us, because it’s an interactive program, and your participation makes it better!

During the last SOOC Live show, we challenged you to shoot with these four ChatGPT Film Simulation Recipes. I hope that you’ve had fun trying them! As a reminder, you have until tomorrow (June 27th) to upload your pictures captured with these Recipes (click here) for the next show, so you’ll want to do so quickly if you haven’t already. Be sure to include the name of the Recipe used in the file name, so that we can keep track of which is which.

I hope to see you on Thursday!

Pacific Cove – Montaña de Oro SP, CA – Fujifilm X100V – Kodak Ektachrome E100VS v1
Lower Sea Cliff – Pismo Beach, CA – Fujifilm X100V – “Soft Blue Classic”
Wave Crashing on Rock – San Simeon, CA – Fujifilm X100V – “Vivid Summer Glow”
House on the Seaside Cliffs – Pismo Beach, CA – Fujifilm X100V – Urban Dreams

Expired Velvia — Fujifilm X-Trans IV (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II) Film Simulation Recipe

Red Blossom – Farmington, UT – Fujifilm X-E4 – Expired Velvia Recipe

Film has an expiration date. Typically two years after it was manufactured, unused film starts to degrade, and the results will be different. Freezing film prolongs the degenerative process, making it possible to get good results years after expiring. Film should be developed within a day or two of use, but you’re ok to wait a few weeks or even months if stored in a refrigerator. Most photographers take care to use their film before the expiration date, and to thoughtfully store their film in a dark, cool place, but some don’t. There are even some photographers who purposefully seek out film that is well-expired and/or stored incorrectly, just for the unpredictable and unusual results that one might get—there is a bit of serendipity to the style, which can be desirable.

This Film Simulation Recipe, called Expired Velvia, came about after a Fuji X Weekly reader shared with me some photographs that he had captured on long-expired Velvia 50 color reversal film. He didn’t have the lab adjust the development time for the expired film, so they were all underexposed (at least a little); however, they turned out really interesting, with an aesthetic that leaned more towards Superia than Velvia. This Recipe does a great job of mimicking that look!

Morning Mill – Prefumo Canyon, CA – Fujifilm X100V – Expired Velvia Recipe

If you are searching for a Film Simulation Recipe that’s a little different, this is one to try! It’s definitely not for everyone, but some of you will love it. It’s compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. For X-Trans V models, you can use this Recipe, but because blue is rendered more deeply on some film simulations, the results will be slightly different. This Recipe was an App Patron Early-Access Recipe, but it has been replaced by a new one, so if you are a Fuji X Weekly App Patron, be sure to look for that new Early-Access Recipe in the App!

Film Simulation: Classic Negative
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: 6400K, -1 Red & +8 Blue
Dynamic Range: DR400
Highlight: +2
Shadow: -2
Color: +3
Sharpness: -2

High ISO NR: -4
Clarity: -4
ISO: Auto, up to ISO 6400
Exposure Compensation: -1 to -1/3 (typically)

Example photographs, all camera-made JPEGs captured using this Expired Velvia Film Simulation Recipe on my Fujifilm X-E4 and Fujifilm X100V cameras:

Dodge, Didn’t Dodge – Cambria, CA – Fujifilm X100V
Dena Boat – Morro Bay, California – Fujifilm X100V
In the Same Boat – Cayucos, CA – Fujifilm X100V
Help Protect – San Simeon, CA – Fujifilm X100V
Light Post – Hot Springs, AR – Fujifilm X-E4
Hotel Door – Flagstaff, AZ – Fujifilm X-E4
Restaurant – Flagstaff, AZ – Fujifilm X-E4
Webs We Weave – Hot Springs, AR – Fujifilm X-E4
Outdoor Chair Cushion – Hot Springs, AR – Fujifilm X-E4
Jo Playing with Roly Polies – Hot Springs, AR – Fujifilm X-E4
A Boy & His Fishing Pole – Hot Springs, AR – Fujifilm X-E4
Covered Boat Dock – Hot Springs, AR – Fujifilm X-E4
Lake Houses – Hot Springs, AR – Fujifilm X-E4
‘Bout to Blossom – Farmington, UT – Fujifilm X-E4
Wet Rose – Ridgedale, MO – Fujifilm X-E4
Triangles – Hot Springs, AR – Fujifilm X-E4
Fenced Sun – Amarillo, TX – Fujifilm X-E4
A Whale of a Sunset – Branson, MO – Fujifilm X-E4

Find this Film Simulation Recipe and nearly 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Chatting ChatGPT — SOOC Live is Next Week!!!

Abandoned Ford – Cambria, CA – Fujifilm X100V – Urban Dreams

The next SOOC Live show will be this coming Thursday, June 29th, at 10 AM Pacific Time, 1 PM Eastern! Mark you calendars!

I really hope that you can join us, as Fujifilm X-Photographer Nathalie Boucry and I finish our chat with you about using ChatGPT to make AI Film Simulation Recipes. We’ve been shooting with four—Urban Dreams, Kodak Ektachrome E100VS v1, and two others made for the show (called Soft Blue Classic and Vivid Summer Glow). We also challenged you to shoot with one or more of those four Recipes.

We invite you to share with us your photographs (click here) captured with those AI Recipes to be potentially featured in the next broadcast, to be included in the Viewer’s Images Slideshow, and to enter a chance to win a one-year Patron subscription to the Fuji X Weekly App. Please upload your pictures no later than Tuesday, June 27th! That’s coming up very soon, but there’s still time if you haven’t yet begun the challenge. Don’t forget to include the name of the Recipe that you used in the file name.

If you missed the last broadcast, I’ve included it below. You’ll want to check it out if you missed it when it was live. You can find all the past episodes on the SOOC Live YouTube channel.

I hope to see you on Thursday!

Shooting with ChatGPT AI Fujifilm Film Simulation Recipes

Light in the Woods – Prefumo Canyon, CA – Fujifilm X100VKodak Ektachrome E100VS v1

Open AI’s ChatGPT can make Film Simulation Recipes for Fujifilm cameras. But are they any good? Should you use them? Should you ask ChatGPT to make you a custom Recipe for your camera? What can you expect from these Recipes?

Back on June 2nd, Fujifilm X-Photographer Nathalie Boucry and myself chatted about using ChatGPT to make Film Simulation Recipes for Fujifilm cameras. We even asked the AI to create one for us live during our SOOC Live broadcast. If you’ve ever been even remotely curious about this topic, it’s worth watching—I’ve included it below.

There’s so much that could and should be said, and we covered much of that in the broadcast. If you haven’t yet watched the video, be sure to do so!

One issue about using AI to create Film Simulation Recipes is that ChatGPT only examines descriptions. For example, how does it “know” what Kodachrome film looks like? It has been trained on people’s descriptions of the emulsion. Whether or not those descriptions are accurate (or if Open AI received permission to use those descriptions) is anyone’s guess. How does it “know” what the Astia film simulation looks like? It has been trained on someone’s description of the setting. When you ask it to make a Film Simulation Recipe, it simply searches its database for descriptions that seem to match, and then spits out some settings that may or may not make sense.

Abandoned Ford – Cambria, CA – Fujifilm X100V – Urban Dreams

How does ChatGPT even know what a Film Simulation Recipe is? It’s been trained on Fuji X Weekly and other websites (without permission or citation). There are some significant ethical considerations, and probably some legal ones, too, that will hopefully get hashed out in time.

Another issue is that it rarely ever gives a complete Recipe. You have to know which parameters are required, spot the missing ones, and ask ChatGPT to provide them to you. Occasionally it will give you some setting that doesn’t actually exist. You have to be well versed in Fujifilm camera settings to know if you’ve actually got a complete Recipe; otherwise, you’re likely to have a few that are missing.

Glass Maker – Harmony, CA – Fujifilm X100V – “Vivid Summer Glow”

Aside from that, if you ask ChatGPT to make a particular Film Simulation Recipe more than once, each time you’ll get a different answer. Even with identical prompts, the answer will be different, sometimes wildly so. It all seems very random. If a particular ChatGPT Recipe is any good is more by chance than anything else. You’re just as likely to get a good Recipe from rolling dice.

This is the case because Open AI’s ChatGPT is a bit of a card trick. It’s very impressive until you spot the slight-of-hand. It will always give you a response; if you are a novice on the topic, the answer will likely be better than you could have come up with on your own, but if you are an expert, it will always be worse, perhaps much worse. Despite “learning” from human input, there’s no humanity in the answer—if you want authenticity and creativity, you need a person’s experience to be at the core. The software can do its best to take from others and spit out a Recipe, but it will always be untested, based on descriptions, without any personal experience behind it.

Lower Sea Cliff – Pismo Beach, CA – Fujifilm X100V – “Soft Blue Classic”

That doesn’t mean it’s not fun to try. I’ve used ChatGPT a bunch of times just to see what it comes up with and to understand what exactly it’s doing. The Kodak Ektachrome E100VS v1 and Urban Dreams Recipes are from ChatGPT. For every AI Recipe that’s good there’s probably five or more that aren’t any good. Actually, the majority are mediocre—neither terrible nor great—because ChatGPT doesn’t stray very far from the default settings, rarely ever going beyond +/- 2 on anything.

I made a video about the Kodak Ektachrome E100VS Recipe, which you’ll find below. I asked AI to make a Film Simulation Recipe that mimics Kodachrome X. What it came up with by chance looked pretty good, but didn’t much resemble the second era of Kodachrome. Take a look, if you haven’t yet seen it.

What about the Vivid Summer Glow and Soft Blue Classic Film Simulation Recipes I referenced in two of the pictures above? Those were also made by ChatGPT. Vivid Summer Glow was created live during the last SOOC Live broadcast. Soft Blue Classic was created for Nathalie during preparations for the show. In the broadcast we challenged you to shoot with Kodak Ektachrome E100VS v1, Urban Dreams, Soft Blue Classic, and/or Vivid Summer Glow, and upload your results (click here) by June 27th to be potentially featured in the next episode, and to be included in the Viewer’s Images slideshow.

Kodak Ektachrome E100VS v1 and Urban Dreams can both be found in the Fuji X Weekly App. Soft Blue Classic and Vivid Summer Glow are not “official” Recipes, so I’ve included them at the bottom of this article should you want to try them yourself.

Also on June 2nd, Nathalie and I finally finished the much-delayed conclusion to our Storytelling theme. If you missed it when it was live, I’ve included it below. Also, right below that, is the most recent Viewer’s Images slideshow video. If you don’t yet subscribe to the new SOOC Live YouTube channel, be sure to do so now!

Now, to the two new AI-made Film Simulation Recipes: Soft Blue Classic and Vivid Summer Glow!

Soft Blue Classic

Boat Ashore – Pismo Beach, CA – Fujifilm X100V – “Soft Blue Classic”

Classic Chrome
Dynamic Range: DR200
Highlight: -1
Shadow: -1
Color: -2
Noise Reduction: -2
Sharpness: +1
Clarity: 0
Grain Effect: Weak, Small
Color Chrome Effect: Off
Color Chrome FX Blue: Off
White Balance: Auto, -1 Red & -1 Blue

This AI Recipe is compatible with “newer” Fujifilm X-Trans IV cameras: X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II. For X-Trans V, just know that blue will render more deeply. For the Fujifilm X-T3 and X-T30, ignore Grain size, Color Chrome FX Blue, and Clarity (the results should be the same); for X-Trans III models, additionally ignore Color Chrome Effect.

Vivid Summer Glow

Wave Crashing on Rock – San Simeon, CA – Fujifilm X100V – “Vivid Summer Glow”

Classic Chrome
Dynamic Range: DR400
Highlight: +1
Shadow: +2
Color: +1
Noise Reduction: -1
Sharpness: +1
Clarity: +1
Grain Effect: Strong, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Strong
White Balance: Auto, +2 Red & -1 Blue

This AI Recipe is compatible with “newer” Fujifilm X-Trans IV cameras: X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II. For X-Trans V models, set Color Chrome FX Blue to Weak (instead of Strong).

As you can see, I used all four of these ChatGPT Film Simulation Recipes while on a roadtrip to California’s Central Coast. I liked Urban Dreams—which has some similarities to Kodachrome 200 film—the most, but Kodak Ektachrome E100VS v1 did pretty well for a few shots, too. Vivid Summer Glow (which isn’t a good name for the Recipe in my opinion) is not bad at all, and isn’t all that much divergent from my Kodachrome II Recipe (did AI copy it, just making a few changes?). Soft Blue Classic was my least favorite, but it can produce good results in harsh overly-warm light.

SOOC Live is Today (This time it’s for real…)!

Today I’ll be live on YouTube! The SOOC Live broadcast will begin at 10:00 AM Pacific Time, 1:00 PM Eastern—I hope that you can join myself and Fujifilm X-Photographer Nathalie Boucry as we finish our discussion of storytelling photography, showcase some of your pictures, answer your questions, and more! This episode has been delayed a few times, but it is really going to happen today!

It’s actually a double-header, so after that broadcast we’ll jump right into the next episode. Join us again at Noon Pacific Time, 3:00 PM Eastern as we discuss using ChatGPT to make Film Simulation Recipes!

Please join us for one or both of those shows if you can! The SOOC Live broadcast is an interactive program, so the more who can join in and participate, the better it is. I hope to see you in the show today!

Also, be sure to check out the Viewer’s Images slideshow—your pictures! I want to say a big “thank you” to everyone who submitted pictures for the program, without you the episodes wouldn’t be anywhere near as good.

SOOC Live is TODAY

***Update*** The show has been postponed until June 2nd, due to technical issues. Sorry.

Just very quickly: the next SOOC Live broadcast is today at Noon Pacific Time, 3 PM Eastern (two hours later than usual). I hope that you can join Fujifilm X-Photographer Nathalie Boucry and myself as we finish our discussion of storytelling photography, showcase some of your pictures, answer your questions, and more!

If you don’t follow SOOC Live on YouTube, be sure to subscribe so that you don’t miss any future episodes.

I hope to see you in the show!

Today’s Show has Been Rescheduled

Fujifilm X-T5 & Pentax-110 24mmAgfaChrome RS 100 Recipe

I’m sorry to announce that today’s SOOC Live broadcast has been postponed one month, and next week’s show has been canceled. A number of unforeseen and unfortunate life events happened, and something had to give. Sadly, it became obvious late last night that today’s show just wasn’t going to work out.

The silver lining is that you have more time to shoot with the four Film Simulation Recipes that we are challenging you to shoot with: Reggie’s PortraAgfaChrome RS 100Classic Slide, and Ilford Delta Push Process. Be sure to try those Recipes for your storytelling photography. Additional challenges, for those who want more, are to use layered compositions and/or elicit emotion. If you missed the last episode, be sure to watch it (click here), because all of this will make a lot more sense to those who have viewed the broadcast.

Fujifilm X-H1 & Fujinon 90mmClassic Slide Recipe

For those who don’t know, SOOC Live is a bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow.

Nathalie has a good writeup about the latest episode theme on her website that you should definitely check out! She also published an article explaining the broadcast delay. Once again, I apologize that we couldn’t go live today, but I hope that it only makes it better when we can finally come together for the show. I hope that you can join us in four weeks!

Next SOOC Live is Postponed 1 Day — Now Friday April 28

Underwood Typewriter – Vulture City, AZ – Fujifilm X-T5 – AgfaChrome RS 100 Recipe

Due to unforeseen circumstances, the next SOOC Live broadcast is being delayed one day, and will now be on Friday April 28, and not Thursday the 27th. I apologize for any issues that this might cause. I hope that you can still join us!

What will this episode be about? It’s Part 2 of our discussion on Storytelling Photography. If you missed Part 1 when it was live, be sure to watch it now (click here).

The Film Simulation Recipes that Nathalie Boucry and I are challenging you to shoot with this month are Reggie’s Portra, AgfaChrome RS 100, Classic Slide, and/or Ilford Delta Push Process. You have until this Tuesday to use these Recipes and upload the results to be included in the Viewer’s Images Slide Show and potentially this upcoming broadcast. Click here to upload your pictures—please include the Recipe name in the file name so that we know which one you used. I can’t wait to see your photos!

Don’t forget: the next show will be LIVE on Friday the 28th! It’s an interactive program, so the more who can tune in, the better it will be. I look forward to seeing you then!

Four Film Simulation Recipes for Storytelling Photography

Underwood Typewriter – Vulture City, AZ – Fujifilm X-T5 – AgfaChrome RS 100 Recipe

All photographs tell stories—a picture is worth a thousand words, after all—but storytelling photography is perhaps a step further than just ordinary picture-taking. How exactly do you effectively tell stories through photos? What gear do you need? Which techniques should you consider? Which Film Simulation Recipes are best?

All of those questions and more are discussed at length by myself and Fujifilm X-Photographer Nathalie Boucry in the video below, which was last week’s SOOC Live broadcast. If you haven’t yet watched it, I invite you to do so now. If you want to try this type of photography or simply challenge yourself to become better at telling stories through your pictures, this episode is a must-watch. Also, so you don’t miss any future broadcasts, be sure to follow the SOOC Live YouTube channelEpisode 1 and Episode 2 of Season 3, plus all of the first two seasons, can be found there, too.

Most simply, storytelling photography is a type of documentary photography. It is chronicling the important or everyday events that you’ll want to remember for many years to come, such as holidays or precious family moments. It is capturing the human experience—how people adapt to or effect the environment around them. It is eliciting a response from the viewer, weather prompting questions or evoking emotions. Perhaps most importantly, you should “f8 and be there” because storytelling pictures become more meaningful over time, so it is critical to be in the moment and capture the picture.

The four Film Simulation Recipes that Nathalie and I challenge you to use for storytelling photography are:

Reggie’s Portra

Spray Artists – Amarillo, TX – Fujifilm X-E4 – Reggie’s Portra Recipe

This is a versatile Film Simulation Recipe that produces classic Kodak negative film colors. This could easily be your go-to Recipe for almost any situation, as Reggie Ballesteros, the creator of this Recipe, will gladly attest. It is intended for “newer” X-Trans IV cameras—X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II; for X-Trans V, I recommend setting Color Chrome FX Blue to Off, and for the X-T3 and X-T30, simply ignore Color Chrome FX Blue and Grain strength, since your camera doesn’t have those options.

Cute Alien – Rock Springs, AZ – Fujifilm X-T5 – Reggie’s Portra Recipe
Gunslinger – Tombstone, AZ – Fujifilm X100V – Reggie’s Portra Recipe

AgfaChrome RS 100

We Are Open – Park City, UT – Fujifilm X-E4 – AgfaChrome RS 100 Recipe

I love the retro rendering of this Recipe! It’s not quite as versatile as Reggie’s Portra, but, because it has a cooler cast, it does still do well in a variety of light situations. If you want to emphasize blues and reds, this is the one to use. It is intended for “newer” X-Trans IV cameras—X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II; for X-Trans V, I recommend setting Color Chrome FX Blue to Weak.

Bikes & Brunch – Cave Creek, AZ – Fujifilm X-T5 – AgfaChrome RS 100 Recipe
Here Ducky, Ducky, Ducky – Tucson, AZ – Fujifilm X100V – AgfaChrome RS 100 Recipe

Classic Slide

Pan for Gold – Tucson, AZ – Fujifilm X100V – Classic Slide Recipe

This Film Simulation Recipe reminds me of a reversal film aesthetic similar to Elite Chrome or Provia 100F, although it’s not modeled after those emulsions specifically. It has a lot of contrast, and (like slide film) you have to be careful to get the exposure right. Because of the cool cast, it can be used in some artificial light situations and produce good results. This Recipe is compatible with all X-Trans III cameras, plus the X-T3 and X-T30; to use it on newer models, set Color Chrome FX Blue to Off, Clarity to 0, and Grain size to Small.

Saguaro Wearing a Hat – Cave Creek, AZ – Fujifilm X-T5 – Classic Slide Recipe
Bear in a Shop – Rock Springs, AZ – Fujifilm X-T5 – Classic Slide Recipe

Ilford Delta Push Process

Dirty Feet – Farmington, UT – Fujifilm X-T30 – Ilford Delta Push Process Recipe

This is a great black-and-white Recipe; I think B&W lends itself well to this genre in general, so definitely give it a try! It does require an ultra-high ISO, which is challenging for bright daylight photography—enable the electronic shutter for faster shutter speeds and stop down, or use an ND filter. It is compatible with all X-Trans III cameras, plus the X-T3 and X-T30; to use it on newer models, set Color Chrome FX Blue to Off, Clarity to 0, and Grain size to Large.

March Horses – Buckeye, AZ – Fujifilm X-T5 – Ilford Delta Push Process Recipe
Fetching Bowls – Buckeye, AZ – Fujifilm X-T5 – Ilford Delta Push Process Recipe

Find these Film Simulation Recipes and nearly 300 more on the Fuji X Weekly — Film Recipes App!

Telling Stories with Your Fujifilm Camera

Free Spirit – Pismo Beach, CA – Fujifilm X-E4Pacific Blues Recipe

Photos tell stories.

Sometimes a picture is worth a thousand words—a lot can be nonverbally communicated through an image. But what exactly is storytelling photography? How do we effectively become storytellers with our cameras? Those questions and so many others will be discussed at length in the next SOOC Live broadcast, which is THIS Thursday, April 6th, at 10 AM Pacific Time, 1 PM Eastern. Mark your calendars now! I hope you can join us live!

For those who don’t know, SOOC Live is a bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow. On the first Thursday of each month we introduce and discuss a theme—the theme for March was Street Photography—and the fourth Thursday of each month we look at the photographs captured within the theme using the Recipes, talk about lessons learned, and answer any and all of your questions. It’s an interactive show, and your participation is what makes it great!

Last Thursday was the Q&A broadcast. If you missed it when it was live, you can watch it now (see below). We had some very good discussions about street photography, so be sure to play it if you haven’t seen it yet!

Also, check out the Viewer’s Images slideshow! It was so great to see your wonderful pictures—they were quite inspiring to me—and I appreciate everyone who shared—thank you! Take a look!

Be sure to follow SOOC Live on YouTube if you don’t already, so that you don’t miss any broadcasts. I look forward to seeing you in just a few days as we talk about Storytelling! This will be an especially insightful episode, I think, so you won’t want to miss it. See you on Thursday!

Let’s Talk Street Photography! SOOC Live is THIS Thursday!

Roadkill – Glendale, AZ – Fujifilm X100V – Classic Kodak Recipe

Want to talk about street photography? Yeah? Me, too!

Join myself and Fujifilm X-Photographer Nathalie Boucry this Thursday as we discuss Street Photography live! We’ll talk about the four Film Simulation Recipes—Kodachrome 64, Classic Kodak, Serr’s 500T, and Agfa Scala—that we’ve been shooting with, show a selection of your pictures, answer any questions that you might have, and much more. I hope that you can join us on March 30 at 10 AM Pacific Time, 1 PM Eastern! This is 2nd part to our discussion, so click here if you missed the last broadcast.

We are inviting you—challenging you, in fact—to shoot with one, two, three, or even all four of the Film Simulation Recipes this month. For those wanting an extra challenge, we have two: 1) use reflections and/or silhouettes in your pictures and 2) use a 1/15 shutter speed. These extra challenges are completely optional, but I am excited to see what you do with them. Upload your images by today: up to three of your favorite street photography photographs captured with one (or more) of the four Film Simulation Recipes that we suggested you try—please include the Recipe(s) you used in the file name so that we know. The uploaded pictures will be included in the Viewer’s Images slideshow video and have a chance to be featured in the next live broadcast. Don’t procrastinate! If you have something to upload, be sure to do it right now (click here to upload).

Of course, we don’t just ask you to shoot with these Recipes—Nathalie and I are doing it, too, right along with you. This is a community-wide project, which means that everyone is invited to participate. Below are a few of my street photography pictures for this month. I didn’t do real well with the extra challenges, but I feel good that I tried, even if I wasn’t all that successful.

1/15 Shutter challenge — Fujifilm X100V — Kodachrome 64 Recipe
Silhouette challenge — Fujifilm X100V — Kodachrome 64 Recipe
Reflection challenge — Fujifilm X100V — Classic Kodak Recipe

Be sure to follow SOOC Live on YouTube! You can not only catch Season 3 there, but also all of Season 1 and 2.