camera review | FUJI X WEEKLY

Review: Fujifilm X-E5 — Pancakes & Recipes

Fujifilm recently loaned me an X-E5 to try out for a week or so. I also got to play with one at the B&H BILD Expo last month, so I was already a bit familiar with the camera before it arrived in the mail. Included with the X-E5 was the brand-new Fujinon 23mm f/2.8 pancake lens, so I’ll also be discussing that in this review, too. Let’s dive right in!

The Fujifilm X-E5 is actually the sixth X-E camera. The X-E1, released in 2012, was the very first, and the third X-series model overall, with only the X100 and X-Pro1 predating it. The X-E2 came out only one year later, followed by the nearly identical X-E2s in 2016. A year after that, Fujifilm released the X-E3, which saw the first significant design change (although it was still pretty similar). The X-E4 came out in 2021, which was the most different, with an emphasis on minimalism, compactness, and affordability; however, it was still similar overall. We have another significant design change with the X-E5, yet it still retains the distinctive look of an X-E series model.

With the X-E5, Fujifilm quite noticeably improved the construction quality—for example, the top plate is a single piece of machined aluminum, and the camera seems less plasticky overall. It just feels more sturdy, more premium, more refined than the X-E4. With a pancake lens attached—like the new 23mm f/2.8—the camera closely resembles an X100VI, which was clearly intentional. The X-E5 is essentially an interchangeable-lens X100VI; for those who have asked for such a camera: here it is! The two models aren’t exactly the same, and they each have their advantages and disadvantages, but they’re certainly similar enough to justify the comparison.

I don’t want to dive too deeply into the specs, but some important notes are that the X-E5 has the same 40-megapixel X-Trans V sensor and processor as the X100VI, X-T50, and X-T5. Like those models, the X-E5 also has IBIS. This is a camera capable of capturing high quality photos and videos. Not surprising, the X-E5 is also much more expensive—plus a tad larger and heavier—than its predecessor.

Like the X-T50 and X-M5, the X-E5 has a Film Dial, although it’s implemented a bit differently. Instead of a knob, it’s a wheel on the back, with a little window on the top plate. This is a really cool design; however, there is a downside: it has fewer Film Simulations. The X-T50 and X-M5 have only eight of the 20 Film Sims on the knob, with three customizable slots for your favorites that were left out; the X-E5 has only six Film Simulations, with three customizable slots. The six Film Sims on the dial are Provia, Velvia, Astia, Classic Chrome, Reala Ace, and Acros. Somehow—shockingly and inexplicably—Classic Negative was left out, as was Nostalgic Negative. I know that not all of them could make the cut, but I definitely question why Classic Negative was not included—seems like a sin.

The three customizable slots—called FS1, FS2, and FS3—can be set to any Film Simulation. In addition to that, they can also be customized into Film Simulation Recipes (functionality that should be—and hopefully will be—brought to the X-T50 and X-M5 via a firmware update). This is the very first time that Fujifilm has used the term “Recipe” in a camera—amazing! You can have 11 different Recipes programmed into the X-E5: seven within the C1-C7 Custom Settings presets, one in the IQ Menu set, and three on the Film Dial. The Film Dial also works well with my Universal Negative and Film Dial Recipes, providing extra aesthetic versatility. Only the C1-C7 Recipes can be custom named, so you have to remember what the other four are.

While this is certainly a welcome evolution of this feature, it could be made even better. For example, all of the Film Simulations should have the option for Recipes, and not just FS1/FS2/FS3. One issue with this UI, though, is that Recipes are scattered: some in Custom Settings presets, some on the Film Dial, and one in the IQ Menu. I think, more ideally, you’d find them all in one place. A lot of Fujifilm users would appreciate a Custom Settings Dial instead of a Film Dial, with maybe C1-C9 or C1-C12 (more is better). There are a lot of different ways that this could be addressed, and it’s something that should be addressed for future models. Still, the opportunity to have three extra Recipes programmed into the camera at any one time is quite nice, and I’m thankful for it. This is the main reason why I preordered this camera, even though I own an X-E4 that I really like.

Included with the X-E5 was the new Fujinon XF 23mm f/2.8 R WR pancake. This lens is very similar to the Fujinon 27mm f/2.8 R WR, which happens to be one of my absolute favorite lenses. I’ve been saying for years that Fujifilm should have more pancake lenses in their lineup, since a major selling point of Fujifilm cameras are their compact size and minimal weight. A camera like the X-E5 paired with a handful of tiny pancakes is ideal for traveling. This particular camera and lens combo is especially great for everyday walk-around photography.

The lens is sharp with minimal flaws. It has great close-focus capabilities; it’s not a macro-lens by any means, but with 40mp to crop from, it’s possible to use it for near-macro photography. From a technical point-of-view (and mind you, I didn’t do any serious testing), it’s pretty darn good for what it is, a marvel of engineering; from an artistic point-of-view, it seems to lack a little of the magic (a.k.a. character) that the 27mm f/2.8 and 23mm f/2 lenses are known for. Like the 27mm, it isn’t the quietest Fujinon lens. If you are trying to decide between the 23mm f/2.8 and the 27mm f/2.8, that’s going to be a tough call—personally, I like the 27mm just a bit more; however, the close-focus capabilities of the 23mm is certainly a significant plus. If you are trying to decide between the 23mm f/2.8 and 23mm f/2, that’s also going to be difficult, and your decision might come down to just how small is small enough for you. If you are buying the Fujifilm X-E5, it seems like an easy choice to get it bundled with the 23mm f/2.8, since it’s only $200 more when the lens itself is $500—if you have no intentions of keeping it, just turn around and sell it for $450, which makes the camera more affordable.

*Ants & Funyun* – Tucson, AZ – Fujifilm X-E5 & 23mm f/2.8 – Kodachrome 64

Getting back to the X-E5, the camera has a couple of really cool features, but you can only use one of them, and not both. The first, which is borrowed from the GFX100RF, is called Surround View Mode. It allows you to see outside of the frame when using an aspect ratio other than 3:2, giving a faux optical viewfinder experience (sort of). This is particularly nice when using the 1:1 aspect ratio. The XPan ratio would have been a great addition, but (sadly) it’s still missing on X-series models. The second feature is called Classic Display Mode, which turns the EVF into a really cool retro 1980’s-inspired display. I like both, but I couldn’t figure out how to activate the Classic Display Mode for some time—eventually I asked a Fujifilm tech rep for help. As it turns out, if Surround View Mode is activated, even when using the 3:2 aspect ratio, Classic Display Mode is disabled (and vice versa). Fujifilm: I suggest that Surround View Mode be automatically disabled when in the 3:2 aspect ratio, so that Classic Display Mode can be used; when changing aspect ratios to anything other than 3:2, if Surround View is activated, it would automatically disable Classic Display. This way, you don’t have to jump through hoops to use both of these cool new features.

While the X-E4 saw a lot of buttons removed in the name of minimalism, Fujifilm gave them to the X-E5 in spades. Just the new front control lever alone allows for five customizable functions. The inclusion of the rear command wheel and M/C/S switch means that you shouldn’t be short of camera controls, no matter how many functions you need quick access to. Those who disliked the direction of the X-E4 should especially appreciate its successor.

*Neighborhood Fireworks* – Buckeye, AZ – Fujifilm X-E5 & 23mm f/2.8 – Kodak Vericolor VPS

What else can I tell you about the Fujifilm X-E5? It isn’t weather-sealed (although it seems to have some level of weather resistance—I wouldn’t put it under a faucet, though). It uses the “old” NP-W126S battery. I expected that, as those things would have increased the size, weight, and cost even more. The X-E5 is definitely more premium than previous X-E cameras. I had suggested that Fujifilm prioritize size, weight, and cost by keeping it nearly the same as the X-E4; however, my opinion was clearly in the minority. Most people asked for an interchangeable-lens X100VI, and the X-E5 is as close to that as you’re likely ever going to get. It’s a very nice camera.

It comes with a “nice” price tag, too. In America, it’s $1,700 for the body-only, and $1,900 when bundled with the new 23mm pancake lens. That’s pretty shocking, especially when it’s double the price of the X-E4; however, keep in mind that inflation and tariffs have impacted the price in addition to the more expensive components that Fujifilm used in the camera. Interestingly enough, the X-E1 was $999 in 2012, which is about $1,400 in today’s dollars; add to that tariffs, and you’ve pretty much got the X-E5 price tag, never mind the 40mp sensor, IBIS, and better build quality. While it seems expensive, it is not an entry-level model. And with Fujifilm raising the price (in America) of the X100VI to $1,800, the X-T50 to $1,600, the X-T5 to $1,900, the MSRP of the X-E5 makes a little more sense. I do think it’s worthwhile to buy at $1,700, which is why I have it preordered bundled with the 23mm f/2.8 lens.

*Mission San Xavier del Bac* – Tucson, AZ – Fujifilm X-E5 & 23mm f/2.8 – Kodak Vericolor VPS

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-E5 in black:
B&H, Moment, Nuzira
Fujifilm X-E5 in silver:
B&H, Moment, Nuzira

Example photographs, all camera-made JPEGs (with various Recipes) captured using a Fujifilm X-E5 & Fujinon 23mm f/2.8 lens:

Review: Fujifilm X Half — A Unique Camera

Posted on June 25 by Ritchie Roesch

I’m hesitant to write this review, because the Fujifilm X half is paradoxical. There’s a lot about it that’s conflicting. You can say this aspect of it is great for a certain group of people, but this aspect of it is not. This might be the most unique digital camera ever made, so it’s going to get a lot of attention, but also a lot of criticism. Trying to figure out who will most appreciate the X half (also called X-HF1) has been an intriguing endeavor.

To be completely transparent, it’s important for me to tell you upfront that Fujifilm sent me an X half to keep. Yea! Thank you, Fujifilm. I didn’t pay a dime for the camera. But I did have an X half preordered, so I was planning to spend money on one. I’m doing my best to not let my impressions be colored by Fujifilm’s kind generosity.

There are a few things that are unique about X-HF1. The headline is the vertically-mounted 1″ sensor. As far as I know, this is the very first camera to have a vertical sensor, all others are horizontal—that is, aside from cellphones. A lot of people—younger people especially—tend to photograph vertically on their cellphones, so it was just a matter of time before a camera would have a tall sensor. The X half is revolutionary because it’s the very first. I suspect there will be more in the future, and Fujifilm won’t be the only brand. Speaking of 1″ sensors, the name is a bit misleading. The surface area of a so-called 1″ sensor is the same as old 1″ Vidicon vacuum tube television cameras. So the name (“one inch”) has to do with the tube size of TV cameras from the ’50’s, ’60’s and ’70’s, and not the dimensions of the sensor.

The inspiration for the X half—and where the name comes from—are half-frame film cameras, like the Fujica Half, Olympus Pen, Kodak H35N, and Pentax 17. These cameras use half of a 35mm frame for each picture, orientated tall. Some medium-format cameras also are natively portrait orientated. Cameras that capture vertical photos are not new, but they are new in the digital age. Of course it has to be said that the X-HF1’s sensor isn’t half the size of a full-frame sensor, or even half the size of APS-C; no, the X half‘s “half” is not a mathematical term, but simply a nod to analog half-frame cameras. The 3:4 aspect ratio is also the same as half-frame cameras.

Like a half-frame film camera, the X half is capable of creating diptychs, which are two frames side-by-side combined into one image. You can do this easily in-camera using the Frame Advance Lever, or after-the-fact using the new X half app. It’s a heck-of-a-lot of fun, but I imagine that the novelty will wear off after awhile. While it will put a (customizable) bar in-between the two frames, I wish it had the option for a boarder around the whole image like in the examples above, which was done using a third-party app. Maybe Fujifilm will add this feature to the X half app in the future.

The X-HF1 is as minimalistic as it gets in the X-series. The menu has been simplified and streamlined, and a lot of settings have been left out. You cannot use Film Simulation Recipes with this camera, only the stock Film Simulations and Filters. Not all of the Film Sims made the cut, but most of them are there: Provia, Velvia, Astia, Classic Chrome, Reala Ace, Classic Negative, Nostalgic Negative, Eterna, Acros (include +Ye, +R & +G), and Sepia. I would rather have Eterna Bleach Bypass over Sepia, but it’s a good group overall. There are a whole bunch of Filters (called Advanced Filters on other X-series cameras), some of which are borrowed from the Instax Evo cameras. My favorites are Pop Color, Light Leak, Expired Film, and Retro. These cannot be used in addition to Film Simulations—it’s one or the other, and not both. The list of Filters is quite long, and I don’t have an interest in most of them, so I wish that you could customize which ones are available, to make it easier to find and select the ones you actually want to use.

Above: Pop Color Filter

Above: Light Leak Filter

Above: Expired Film Filter

Above: Retro Filter

Pop Color is reminiscent of Fujichrome Fortia. I’d actually like to see it graduate to Film Simulation status. Light Leak, as well as filters like Halation and Vignette, should become JPEG options on other X-series cameras, that can be added to any Film Simulation. Expired Film and Retro should be added as Advanced Filters. Of the three Expired Film options, Green and Neutral are my favorites.

The only customizations that are available are Grain, Portrait Enhancer (which I believe is just Smooth Skin Effect renamed), White Balance (but no WB Shift), and Long Exposure NR. One cool thing is that these are also applied to the Filters, and not just the Film Simulations—I’d love for that to make its way to other X-series cameras. Beyond that, the Film Simulations and Filters cannot be customized to achieve various looks, which is a real bummer for someone like me who uses Recipes extensively.

Top left: Weak / Small Grain. Top right: Strong / Large Grain. Bottom: Actual Ilford Delta P3200 film

I enjoy a little grain in my photos. It adds texture that’s been common in photography for much of its existence. The X-HF1 has faux grain, with four options: Weak/Small, Weak/Large, Strong/Small, and Strong/Large. Grain set to Weak/Small on the X half is a little more pronounced than Strong/Large is on (for example) the X100VI. I wish that there was a less strong option than Weak/Small, because it’s borderline too much; however, since there’s not, I used it almost exclusively. Strong/Large is a bit ridiculous, and is reminiscent of the grain of ultra-high ISO films like Ilford Delta P3200. If you want to achieve an Ilford Delta P3200 look, the X half isn’t far off at all when Grain is set to its maximum parameters.

Another word about Grain is that it slows the camera down, much like Clarity on other X-series cameras. I found this to be odd, and my theory is that when Grain is applied, so is Clarity (maybe -2). I tried to prove this, but couldn’t, so I might be completely wrong. I have another theory that—for Film Simulations, at least, and maybe for Filters—Color is increased as exposure is increased, and is reduced as the exposure is reduced. I also tried to prove this, but got mixed results, so I’m not certain if this is how the camera is programmed, or just a natural effect of over and under exposure.

Above: Classic Negative

The camera seems to apply a heavy-handed noise reduction, and then a heavy-handed sharpening to compensate. I would love to have some control over this, as it’s not my favorite approach. It might be necessary, though, since the X-HF1 has a Bayer sensor instead of X-Trans. One benefit of X-Trans that doesn’t get discussed enough is that it allows noise to be more easily identified and controlled; Fujifilm uses this to make it more film-grain-like, and less of a nuisance. Since this is a Bayer camera, it might require a little stronger noise reduction.

Another benefit of X-Trans is that it has more green pixels (55%, compared to 50% on Bayer), which allows for more luminosity information. This provides a little more dynamic range and high-ISO capabilities. On the X half, dynamic range is quite limited. I would say it’s roughly comparable to DR100 with Highlight and Shadow set to +0.5 on other X-series cameras. It’s fairly easy to clip highlights and/or block up shadows, and is a little like slide film in this regard. Since this camera is JPEG-only (no RAW), you have to be very careful about the exposure.

Above left: ISO 1600. Above right: ISO 4000

I found that I prefer ISO 400 and below on the X half, reminiscent of Sigma Merrill cameras, which has a similar limitation. In a pinch you can go higher, especially if the picture will only be shared to social media, but I tried my best to keep the ISO at or below ISO 400 whenever possible. Because the maximum aperture of the lens is “only” f/2.8, when the sun goes down it can be very challenging to use the camera.

The X-HF1 does have a built-in flash, albeit not a great one. It doesn’t have a hotshoe, only a coldshoe. Flash photography is, unfortunately, not ideal on this camera, which is too bad, since it has a leaf shutter. If Fujifilm someday makes a second version, I hope that it either has a proper flash or a hotshoe (or both), as this current setup is mediocre at best. I kept the flash off most of the time.

Above: Flash photography on the X half

One really cool feature is called Film Camera Mode. You select either 36, 54, or 72 shots, and you are dedicated to that mode until you’ve completed your “roll of film”—which is whatever Film Simulation you chose. I do wish that 24 was an option, as it takes awhile to finish a roll. You cannot review the photos until they’ve been “developed” in the X half app. In this mode, the X-HF1 functions similarly to point-and-shoot film cameras from the 1990’s. You have to use the Frame Advance Lever in-between shots. It’s a ton of fun, but also challenging, because you have no idea if you correctly exposed, focused, or even if you framed it well. I kept forgetting to take the lens cap off, too. My daughter coined the 72 shot roll as the 72 exposure challenge. I’d love for that to become a community-driven trend, where people post their best frames from their 72 exposure “roll” on social media, with the hashtag #72exposurechallenge.

It would be nice if you could use the various Filters in this mode, and not just the Film Simulations. ***Edit: I was on a pre-production firmware; however, after updating to the latest version, I can now use Filters in the Film Camera Mode. Yea! Sorry for the confusion.*** Another thing I’d appreciate is that whatever ISO you have selected is carried over to the Film Camera Mode. Unfortunately, you only get Auto ISO up to ISO 12800, which is totally unusable whenever it goes that high. Fortunately, your Grain and White Balance settings are carried over, so be sure to set those before starting.

Above: X half contact sheet and various frames

Once you develop your “roll” in the app, you get a contact sheet. It would be great if you could long-press on a frame, and it would give you the option of saving that frame with the sprockets, or that frame plus the one next to it (on either side, unless it’s the end of the strip), or the whole strip. Instead, you have to crop the contact sheet in order to accomplish that. But I’m a huge fan of the contact sheet in-general, it’s a really cool idea.

Overall, I enjoyed using the Film Camera Mode, but I found myself not using it as much as the regular shooting mode because you have to be in the mood for it. One of the challenges that I appreciate about the X-HF1 is finding the “right” Film Simulation or Filter, combined with the “best” White Balance, to convey the mood of the scene most appropriately. The X half is so simple that a three-year-old could use it, but to get the most out of it requires thinking a little more deeply about things that are easily taken for granted. It’s been one of the most simple yet most challenging cameras I’ve ever used—the paradox I mentioned in the opening sentence.

*Fujifilm X half – Acros Film Simulation*

The X half is capable of recording video, but it’s very mediocre. Someone will use it creatively just to prove the point that it can be done, but I think Fujifilm probably should have just left off video, which would have made an interesting statement. Or else, maybe do a faux 8mm thing with sprockets and light leaks and such—that would have been really cool. Food for thought for the next iteration, if there is one someday.

Who should consider buying this camera? I think there are a few obvious answers. First, the X-HF1 has a foot in both the X-series and the Instax world. For those unaware, Instax is bigger than X and GFX combined. I talked to a bunch of people—probably close to ten—who own an Instax camera yet don’t own any X-series model, and they were all highly interested in the X half. Six different people told me that it’s the only Fujifilm camera they want, aside from Instax. The X half is an obvious bridge into the X-series for these folks. Also, some people who shoot point-and-shoot film cameras but are tired of the cost of film will find this to be an intriguing option. At $25 to $50+ per roll (including development and scanning), it won’t take long for the X half to pay for itself. The X-HF1 is sort of like a digital 110 camera, and almost lomography-esque, so it’s not difficult to see the appeal. Third, digicams are all the rage right now among younger people, and this camera can be considered in that category, too.

Above: Various pictures captured with the Fujifilm X half

What about current X-series photographers? What about someone like me? The camera is a blast. It’s so much fun. But it’s a toy. It’s not a serious camera for serious photography (I’m sure someone will use it in a serious way just to prove the point that it can be). It’s great for casual snapshots. I used it extensively during nearly three weeks of travel, and it was my most-used camera during that time, even more than my Fujifilm X100VI. I have so many more pictures that I could share, this is only a small sampling. It’s so easy to always have on you, and I would rather use the X half than my iPhone, if only for the tactile experience and Fujifilm colors. If you think you’d enjoy it, it’s probably worthwhile to get. If you wonder why anyone would buy it, it’s probably not for you, and it’s easy to move on.

The biggest criticism is going to be the price. In America, the X half is a steep $850. Across the rest of the world, it’s roughly equivalent to $700 USD. Unfortunately, this was the first camera to include the new tariffs in the price (although Canon and Nikon have just implemented some price increases, and Sony will soon, too), so it’s a bit shocking. Some people will say it should be $200 or $300, and that’s highly unrealistic—just absurd and not even close to any level of reality. Some will say it should be $500, and I’d agree with that if it were pre-Covid; however, there’s been a lot of inflation since then. I believe that $650 to $700 is a fair price. $850 is a little much, but that’s largely not Fujifilm’s fault; hopefully the tariff situation will get resolved soon, and Fujifilm can drop the price to where it should be. I don’t know if that will happen, though, and if the camera sells really well at its current price, there may not be a reason to reduce it.

Above: Various diptych pictures captured with the Fujifilm X half

The last thing that I want to address is the inability to use Film Simulation Recipes with this camera. Recipes are a pretty big thing in the Fujifilm world—the brand-new X-E5 actually uses the word “Recipe” in the camera menu. I appreciate excellent straight-out-of-camera results. While I would love to be able to customize the looks more in the X half, you can still get good picture aesthetics with the limited tools available in the camera. The photography continuum has been leaning towards less editing for a few years now, and this camera is just a natural and seemingly inevitable expression of that.

There’s a lot to like about the Fujifilm X half, and a lot that can be questioned. You have to accept the camera for what it is and forgive it for not being what it’s not; otherwise, it might grind on your nerves. But, for certain, the camera is very enjoyable, and it offers a unique shooting experience not found anywhere else. If you want the X half experience, you have to have an X half. But that unique experience will not appeal to everyone, and maybe not even to most X-series photographers. I do believe this camera will be quite successful, and will bring many people into the X-series fold, mainly from groups that the camera industry has largely ignored. This will be the first X-series camera for a number of people, and someday some of those people will upgrade to a more premium model, perhaps an X-M5, X-E5, or X100VI. I think all of that is very good. It’s quite obvious to me that the Fujifilm X-HF1 will be a trendy camera, especially among younger photographers, and you’re soon going to see X half pictures all over TikTok and Instagram.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X half in black:
Amazon, B&H, Nuzira
Fujifilm X half in silver:
Amazon, B&H, Nuzira
Fujifilm X half in charcoal:
Amazon, B&H

Leica Q2 from the perspective of a Fujifilm photographer

Posted on July 4, 2024 by Ritchie Roesch

Leica is the camera brand that everyone desires, but few can afford. Premium is the word that best describes Leica. Crème de la crème, or perhaps Beste der Besten. If you can afford a Leica you buy a Leica, because every real photographer wants a Leica. It’s a status symbol, and it shows that you’ve arrived.

All of that is hyperbole, of course; however, there’s a good chance you’ve heard the sentiment before. An alternative yet similar statement is that Fujifilm is the poor man’s Leica. You only own a Fujifilm camera because you cannot afford a Leica model; if you could, you’d own a Leica instead.

I’ve wanted to try a Leica for some time now. The cameras are beautiful, there’s no question about it. But is it beauty over brawn? Are Leica cameras actually so good that the cost is justifiable? Would I—a long-time Fujifilm photographer—like a Leica enough to purchase one? Are Fujifilm cameras just cheap Leica knockoffs for those who cannot afford the real deal? Those are questions that I wanted to answer.

MPB is the sponsor of this article. They loaned me a Leica Q2 to try out for a couple of weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!

For those who don’t know, the Leica Q2 is a premium compact fixed-lens 47mp full-frame camera. It is simultaneously somewhat similar to the Fujifilm X100VI, Fujifilm X-E4, and Fujifilm X70, yet significantly divergent from all of those models in several aspects. It has a 28mm f/1.7 lens that is fast and sharp. The camera was released in 2019, and discontinued last year when it was succeeded by the Q3. The original MSRP of the Q2 was $5,800; the current used price is roughly $4,500 to $3,800, depending on the condition. The specific Leica Q2 that I picked from the MPB platform was exactly as described: the camera functioned like it was brand-new; the body had only extremely minor signs of wear, which I was well aware of due to the gear-specific ‘cosmetic condition’ rating (“Excellent” in this case) displayed on the platform.

Something that I was unexpectedly impressed with was the Leica box. I know this sounds strange, but Leica is head and shoulders above the other brands when it comes to packaging. I’d pay a little more to have my Fujifilm cameras come in functional boxes similar to what the Q2 came in. Sometimes the little things can be big things.

I didn’t know a whole lot about the Leica Q2 before this project. I was quite surprised by just how minimalistic the Q2 is. In this regard it is more like the Fujifilm X-E4, which is Fujifilm’s most minimalistic model in recent years, but even more so. There are not very many buttons and controls on the body. For a camera that begs to be used fully manually, it is incomprehensibly missing an ISO dial; however, it is possible to use the unmarked knob on the top plate as an ISO dial by programming the button on top of it to activate ISO. That’s not ideal, but it is certainly better than digging through the menu. On one hand I do like the clean approach, but on the other hand I found it to be a bit too minimalistic for my liking.

There’s no doubt that the Leica Q2 is a beautifully designed camera that is solidly built. While the body is just a tad larger than the Fujifilm X100VI, the lens is significantly larger, and the whole thing is definitely heavier. It’s easy to understand why it would be compared to the X100VI, but the Q2 is a little more similar to the X-E4 (just with a fixed lens instead of interchangeable, and more ruggedly built). The Q2’s 28mm lens is roughly equivalent to 18mm on Fujifilm X cameras, so that’s where a comparison to the long-discontinued X70 comes in. Probably the closest lens in the Fujifilm lineup to that of the Q2 is the Fujinon 18mm f/1.4. Overall, I think the Leica Q2 is dissimilar enough to any Fujifilm model that it’s really apples-to-oranges, yet similar enough that the correlations are understandable.

The Leica Q2 is best when used with a RAW workflow. It’s ok for straight-out-of-camera photography, but definitely much more limited in that regard than Fujifilm. The JPEG image quality is good-but-not-great. There are five profiles—three color and two B&W—which can only be customized to a small extent. For color, Standard is somewhat reminiscent of the Provia film simulation, Vivid can be made to fairly closely resemble factory-default Velvia, and Natural is like a cross between Eterna and PRO Neg. Std. I didn’t care much for Standard, and opted for Vivid the most, and Natural a distant second. For B&W, the two profiles are quite similar to each other, and are much more reminiscent of Monochrome than Acros (on Fujifilm). The High Contrast option has stronger shadows, but is otherwise similar to the standard B&W profile; it can be hard to tell the two apart sometimes. Since I stopped editing RAW files years ago, I only used the camera-made JPEGs.

Two notable issues for using the camera for JPEG photography is that it quite obviously struggles with color banding, such as with clear blue sky, and there is some pronounced distortion from the wide-angle lens that the camera doesn’t fix for you. In some situations, simply adding faux grain might be enough to cover up the banding, but other times that won’t likely be enough. For the distortion, either you have to be ok with it, or you have to adjust it in-post, and, if you are doing that, you might as well just shoot RAW.

It was definitely fun to try out the Leica Q2. I can understand why people desire it, since the camera has a lovely retro design and a minimalism philosophy, two things that I personally appreciate. I think you have to know going into it that RAW editing is more-or-less essential. I’d love to see Fujifilm create a camera that could be more of an apples-to-apples comparison to the Q2, so that you could have a similar experience but paired with Fujifilm’s wonderful JPEG output; currently, no such camera exists.

The Leica Q2 is both beauty and brawn, but not nearly as much JPEG brawn as I had hoped for. I do find the price to be very difficult to justify; however, if it’s a camera that you really want—and you buy it used—it can probably be a worthwhile expenditure. I don’t intend to purchase one, personally, particularly since the JPEG output isn’t nearly as good as Fujifilm’s. While there are certainly some similarities between Leica and Fujifilm cameras, there are plenty of differences that produce notably divergent experiences. If the Leica Q2 experience is what you are after, you’ll just have to get the Q2.

Example photographs, all camera-made JPEGs captured with a Leica Q2:

Previously in this series:
Fujifilm X-Pro2 — The camera that got away (again)
Fujifilm X-T50 + Fujinon 23mm F/2 = Interchangeable-Lens Fujifilm X100VI??

Up next: Fujifilm X30 — Fujifilm’s Forgotten Retro Compact Zoom

Fujifilm X-T50 — The “Digital Film” Camera — But who is it for?

Posted on May 16, 2024 by Ritchie Roesch

The brand-new Fujifilm X-T50 was just announced! It’s both surprising and intriguing. This might be Fujifilm’s most contentious model since the X-Pro3, but it shouldn’t be controversial at all. What exactly is the X-T50? Is it the right camera for you? I’ll try to answer those questions in this article.

The double-digit X-T line has traditionally been Fujifilm’s mid-level, enthusiast-grade, interchangeable-lens, SLR-styled models (that’s a mouthful!). It’s the little brother of the single-digit X-T cameras, like the X-T2 and X-T3. With the discontinuation of the low-end triple-digit X-T series, the double-digit X-T cameras have become Fujifilm’s de facto entry-level option. The Fujifilm X-T30 II, which was released in November of 2021, is the current base model, although it’s neither cheap in quality or price—it’s still a mid-tier APS-C camera.

The X-T50 is not the successor to the X-T30 II, but a whole new (yet highly similar) line. Fujifilm plans to sell the X-T30 II alongside the X-T50, similarly to what they did with the X-T3 and X-T4 a few years back. This also means that there is a potential future successor to the X-T30 II, perhaps called the X-T30 III or X-T40; I don’t know that for sure, but I think it is a fair assumption. The main thing for you to know is that the X-T50 is not a replacement for any previous model, but a whole new camera.

There are some key things that set the X-T50 apart from the X-T30 II. First is the 40mp X-Trans V sensor, the same sensor found in the X-H2, X-T5, and X100VI; the X-T30 II has the 26mp X-Trans IV sensor. Second, like the other 40mp cameras, the X-T50 has IBIS; the X-T30 II doesn’t. Perhaps the biggest difference—and the one that is most contentious—is the Film Dial. The X-T30 II has a Drive Dial on top, but in its place on the X-T50 is a brand new knob for switching between the film simulations (Drive is a button on the X-T50, like on the X100VI and X-E4). Aside from that, the X-T50 is a tad bigger than the X-T30 II, has a more rounded design, and costs quite a bit more ($1,400 for the body-only). The X-T50 is more premium than the X-T30 II, but, unsurprisingly, it’s not at the same level as the X-T5. I’d call it an upper-mid-tier model, higher than the X-T30 II but lower than the X-T5.

The Film Dial is a brilliant move by Fujifilm. I know that some may not “get it” and that’s ok; not every camera is for every person. Film simulations are such an intrinsic part of the Fujifilm experience for many users. Placing it on top of the camera in a position of importance makes film simulations a more immersive experience, one that invites exploration. The Film Dial alone will sell the X-T50; 40mp, IBIS, 6K video, etc., are merely bonuses. By simply taking an already existing and loved feature, and moving it from an Fn button or Menu position to the top plate, Fujifilm reinvented the functionality of their camera.

It’s not that the X-T50 does something that the X-T5 (or any other Fujifilm camera) doesn’t, it’s only how it is presented to the photographer. You can use the exact same Film Simulation Recipes on the X-T50 that you can on the X-T5, X100VI, and X-H2, and the analog-like output is identical between each of those models. What is unique about the X-T50 is that a turn of the Film Dial will instantly change the film-like aesthetic. That experience differentiates this cameras from all the others—not just other Fujifilm models, but from every brand. The Film Dial makes the X-T50 a “digital film” camera.

I don’t want to get too deeply into what the Film Dial is and how to get the most out of it, because I have a whole article that explains it in detail (click here). What’s important to know is that the knob only changes the film simulation and nothing else. On the dial, there are eight (out of the 20) hard-set film sims (Provia, Velvia, Astia, Classic Chrome, Reala Ace, Classic Negative, Nostalgic Neg., and Acros), plus three customizable positions for your favorites that were left out. The “C” position simply disables the Film Dial.

If Fujifilm had asked for my input, I would have suggested a couple of changes. First, a C1-C7 Dial (or, better yet, a C1-C11 Dial, since there are 12 positions) would have been most ideal for those who use Film Simulation Recipes. That would’ve been less contentious, and I think a lot of current Fujifilm users would be excited for that; however, I understand why Fujifilm didn’t choose that route: a Film Dial is more inviting and less intimidating to the uninitiated. My advice to Fujifilm is to release an X-T55, which would be the exact same camera, but with a C1-C7 (or C1-C11) Dial in lieu of the Film Dial. Second, since they didn’t do that, I think it would have been really cool if each film simulation on the Film Dial could be customized into a Recipe. If Highlight, Shadow, Color, Dynamic Range, Grain, etc., etc., etc., could be custom set to each film sim on the Film Dial, that would be awesome. While Fujifilm could make that change with a Kaizen firmware update (and I very much hope they do), it would be surprising if they did. But, no worries, because I’ve figured out a good strategy for how to use the Film Dial as-is, and it’s highly enjoyable.

There are probably a number of people who are concerned that the X-T50 uses the “old” NP-W126 battery, and not the new NP-W235. I took this camera with me on multiple trips, and shot with it literally all day several times, and only once did I actually have to use a spare battery. So as long as you have two NP-W126 batteries, you should be good-to-go. Perhaps a second spare is a good idea if you record a lot of video footage.

So who is the Fujifilm X-T50 for? Is it worth buying? Should a different camera be considered instead? There are a few groups that the X-T50 makes a lot of sense for, and a couple of groups that I think it could potentially be a good option for.

First, the Fujifilm X-T50 is great for those who shoot film, but want to get into digital photography. With film prices so high right now, there are a number of analog photographers who are seriously considering their first digital camera. Or perhaps they haven’t picked up a digital camera in a long time because they didn’t appreciate the experience of it, and are searching for something that is more reminiscent of film photography. I can relate to this, personally. I have no doubts that it will be highly appealing to this group of people—after all, the X-T50 is Fujifilm’s “digital film” camera.

Next up are those who succumbed to the Fujifilm X100VI hype but cannot secure a camera due to the unprecedented demand. Specifically, I’m talking about those who are not current Fujifilm users—those who have a different brand of camera or perhaps no “real” camera at all currently. They will see the X-T50 as an alternative that they have a better chance at actually getting their hands on. Since most of the specs are exactly the same, it won’t take much to convince someone in this group to buy it instead of the X100VI. Obviously, there are some significant differences between the two models, but there are enough similarities that the X100VI’s demand (and Fujifilm’s inability to fulfill it) will notably fuel X-T50 sales. The X100VI’s hype is real, and, in my opinion, well deserved; the X-T50 is not an X100VI, but certainly close enough for many people.

*Fujifilm X-T50 + Fujinon 23mm f/2 + PRO Negative 160C Recipe*

Third, the X-T50 will be appealing to video content creators who desire streamlined color grading. The Film Dial works in video mode, and film simulations can reduce or even eliminate some editing steps. This is an underrated and underutilized aspect of Fujifilm cameras that I think will be employed more on the X-T50 simply because of the Film Dial.

Then there are Fujifilm X-T5 owners who want a smaller and lighter option—but with an identical output—to be a companion camera. Some might appreciate the divergent shooting experience, while others might not. I think, for this group, the X-T50 is contentions, and either you’re intrigued by it or put off, and your opinion has likely already been made.

*Fujifilm X-T50 + Fujinon 23mm f/2 + Reala Ace Recipe*

The last group are those who have an older double-digit X-T camera, or perhaps even a triple-digit model, and are eager to upgrade to something brand-new. The X-T5 is a little too big, heavy, and/or expensive for you, while the X-T30 II doesn’t have the latest two film simulations or features like 6K video and IBIS. If you appreciate the Film Dial, the X-T50 could be perfect; otherwise, this might not be the double-digital X-T camera that you were wishing for.

I really like the Fujifilm X-T50, personally. It’s fun, and offers a divergent experience from the other retro-inspired models. But, no camera is perfect, and none are for everyone. Each person has their own preferences. I think the X-T50 will, generally speaking, appeal more to non-Fujifilm photographers than current Fujifilm owners. On one hand, that’s really good. The X-T50 will be a lot of people’s gateway into Fujifilm. On the other hand, there are plenty of people who will complain that Fujifilm should have designed it another way. I do wish that the new knob had been implemented just a little differently, but I completely understand why they did it. Just because this camera might be more well-received by those buying their first Fujifilm model, doesn’t mean that current Fujifilm enthusiasts can’t or won’t like it, too, because I think many will (I enjoyed it); however, there are some who definitely won’t.

The Fujifilm X-T50 is brilliant, as it blurs the line a little between digital and analog, and gives users a unique photography experience. I have no doubts that the Fujifilm X-T50 will be a huge success, and the new Film Dial will be a big reason for it.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T50 in black:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X-T50 in silver:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X-T50 in charcoal:
Amazon, B&H, Moment, Wex

Example pictures, all camera-made JPEGs using various Film Simulation Recipes on a Fujifilm X-T50:

*Fujifilm X-T50 + Fujinon 90mm f/2 + 1970’s Summer Recipe*

*Fujifilm X-T50 + Fujinon 35mm f/2 + PRO Negative 160C Recipe*

*Fujifilm X-T50 + Fujinon 90mm f/2 +* *Reala Ace Recipe*

*Fujifilm X-T50 + Fujinon 90mm f/2 + Velvia Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Velvia Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Kodak Portra 400 v2 Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + 1970’s Summer Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Kodak Tri-X 400 Recipe*

*Fujifilm X-T50 + Fujinon 23mm f/2 + Pacific Blues Recipe*

Find these Film Simulation Recipes and over 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

One-Star opinions of the Fujifilm X100VI

Posted on February 26, 2024 by Ritchie Roesch

One benefit of having your own website is that you get to say whatever you want. It’s your platform, and nobody can tell you what you can or cannot state. They’re your opinions; if someone doesn’t like them, they’re free to leave and never come back. As the saying goes, everyone has opinions….

I don’t typically like to comment on the opinions of others, because they’re free to express their own, just as I’m free to express my own. I don’t have to like what they say, just as nobody who visits this website has to agree with everything that I say. We can disagree on things and still be friends (at least it should be that way, and it used to be). Arguments on the internet tend to be pointless endeavors that don’t do much good.

*Sentinel & Merced* – Yosemite NP, CA – Fujifilm X100V – Vintage Color Recipe

There’s an article I read on a photography website that I’m just really baffled by. I wasn’t going to say anything, though. Is it even my place? After all, they’re allowed to write whatever they want on their own page. If I don’t like it, I’m free to not return. Their article, though, has been bothering me for a few days now, so I thought maybe I should address it. Perhaps you read it, too, and are equally puzzled.

Initially I wasn’t even going to link the article in this post, because maybe I shouldn’t drive traffic to their website. Sometimes when people post outrageous things it is for attention, so maybe I’m doing just what they hoped people would do, and I’m falling for it hook, line and sinker. It’s a fairly popular and well-known page, so you could easily find it if you wanted to. But, for the sake of transparency, the website is The Phoblographer, and the article is their Fujifilm X100VI review by Chris Gampat, the founder and chief-editor of the site.

*Golden Coast* – Laguna Beach, CA – Fujifilm X100V – Kodak Portra 160 Recipe

Here’s an interesting fact about The Phoblographer that I didn’t know until I was researching for this: they don’t have much more traffic than Fuji X Weekly. According to data available on the internet (which might not be 100% accurate), they get roughly about 10% more visitors than I do. They’re way more established, having been founded in 2009 (Fuji X Weekly dates back to 2017). At the current rate of growth, it’s probable that this website will exceed their’s by the end of the year, or possible sooner. I must be doing something very wrong, though, because they’re somehow able to support five employees off of that traffic.

Anyway, Fujifilm gave The Phoblographer a preproduction copy of the X100VI to try out, and Chris Gampat wrote about it. And he gave it a scathing review. Interestingly, Chris gave the X100V a five-star review, saying that it was “the closest they’ve come to a perfect camera.” Somehow, in a little less than four years, with some updates and improvements, it’s gone from nearly perfect to one-star, the lowest Chris could give. If you are Fujifilm and reading this, in the future perhaps you should consider sending your preproduction copies to someone else instead.

*Fallen Giant* – Buckeye, AZ – Fujifilm X100V – Kodak Emulsion Recipe

Now Chris is entitled to his opinions. He doesn’t have to be all-positive, and I don’t think anyone expects him or anyone else to be overtly optimistic about any gear. Being genuine is valuable. Authenticity is what people want. Overly positive reviews can seem dishonest, but so can overly negative reviews. Especially when the nearly-identical predecessor camera was “close to perfect”; somehow the barely different but definitely improved successor is “the embodiment of the word ‘meh.'” It just doesn’t make any sense. It doesn’t pass the smell test.

On one hand, Chris’ review reads like a toddler-tantrum after not getting his way. I guess he thought the “nearly perfect” camera was somehow due for a major overhaul (ignoring “if it ain’t broke don’t fix it” I suppose); since he didn’t get his way, it’s now garbage (or, as he puts it: a TikTok fashion accessory that’s actually a toy camera; Fujifilm betrayed him with this model). Many of the things that he liked about the X100V he now dislikes about the X100VI, despite them being the same. Stomping and kicking and screaming will surely get Fujifilm’s attention, no? Maybe he’s simply upset that this model is so popular, and soon there will be too many Star-Bellied Sneetches with it for his liking (time to get that star removed, eh?). Perhaps their partnerships with other brands is driving the over-the-top negativity? As they say, follow the money and you’ll find the truth. I don’t know what the answer is, but whatever the case, it’s baffling. And dishonest, even though he self-proclaims that he’s being “very honest” in the opening paragraph, and not to believe others. If you have to state that up front, that’s a big red-flag.

*ISO 25600 — Expired Eterna Recipe — Fujifilm X-T5*

What I found humorous is that he doesn’t like anything above ISO 800 for color photography, apparently. I guess he wouldn’t appreciate my GAF 500 Film Simulation Recipe, which uses ISO 12800 on purpose for the aesthetic of it. Or my Expired Eterna Recipe, which can be used as high as ISO 51200!

I’ve not touched or seen in real life a Fujifilm X100VI, but I have a Fujifilm X100V and a Fujifilm X-T5 (which collectively provide for me the experience of the outside and inside of the X100VI), and I disagree completely with many of his complaints. It’s perfectly ok to have some complaints, and I’m not saying Chris doesn’t have some valid criticisms; however, the one-star rating and excessive scathing complaints seem way unfair. Instead, say: I wish they had done this or that, and since they didn’t, it’s four-stars (or three-stars; something that seems remotely fair, unlike one-star). That would be honest and authentic.

*Autumn in a Mountain Meadow* – Flagstaff, AZ – Fujifilm X100V – Fujicolor Superia 100 Recipe

In any event, The Phoblographer (faux-blographer?) has lost a lot of credibility with me, personally. I give them a one-star review. It’s clear—when it comes to X-series cameras, anyway—that they’re not a trustworthy source whatsoever. It’s a real shame, too, because I’m sure that they could bring some unique point-of-views to the table that could be valuable to somebody, if only they could get out of their own way (but they couldn’t and so didn’t). They’re missing the boat on what is sure to be the most-desired camera of 2024, and maybe of all time; however, that’s their choice. This was a curios decision that I don’t understand, but it’s important to not take any of it personal. I’m sure that Chris and everyone else at The Phoblographer are very nice people in real life.

Maybe their article will provide them with a much-needed traffic boost. Maybe it will prove to be the beginning of the end for them—the moment that they jumped the shark, so to speak. I have no idea if there will be any positive or negative consequences to their review. I’m just really baffled by it all, and I wonder if Fujifilm—or even the other camera brands—have taken notice. How will they respond? I don’t think the one-star review is having any impact on sales.

*Motel* – Panguitch, UT – Fujifilm X100V – Kodak Tri-X 400 Recipe

I did order the Fujifilm X100VI, approximately six minutes after it was available for preorders. I don’t expect to be in the first batch that’ll be shipped on February 28th, but if mine arrives before the end of March I’ll count myself as lucky. It’s easy to have FOMO (fear of missing out) when this camera is all that everyone seems to be talking about, but just know that whatever camera you have is pretty good. It’s a positive exercise to go back to the old reviews of your gear and read the glowing praise, which serves as a reminder that the cameras we own are plenty good enough. New gear won’t make you a better photographer. A camera like the X100VI can be a lot of fun, and sometimes that enjoyment can motivate us to use our gear more. There are plenty of ways to find renewed enjoyment from our old gear, such as trying different Film Simulation Recipes, using vintage lenses, or simply taking it on adventures. Experiences are often better investments than new gear.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100VI in black: Amazon, B&H, Moment, Wex
Fujifilm X100VI in silver: Amazon, B&H, Moment, Wex

Review: Fujifilm X-Pro3 in 2022?

Posted on March 12, 2022 by Ritchie Roesch

Fujifilm sent me an X-Pro3 to try for a few weeks. I put it through its paces as best as I could in that short time, and wanted to publish a review; however, what fresh insight can I give that hasn’t already been said over and over? Instead of rehashing all the technical data you probably already have known for awhile, I thought I’d simply answer this question: Is the Fujifilm X-Pro3 still a camera worth buying in 2022? And, is this a camera that you should consider?

The X-Pro3 was originally released in November of 2019, which was more than two years ago. In the digital era, a lot of people “upgrade” their gear every two-ish years, so does that mean the X-Pro3 is beginning to feel dated? Will it seem old even though you bought it brand-new? Will the X-Pro4 be announced the day after your X-Pro3 arrives in the mail?

Fujifilm sent me a well-used X-Pro3, but it was still in great shape. The majority of the reviews you find on the internet were probably from this exact same body. I won’t say that I got it last, but more-or-less that’s true.

It’s still a very similar size, weight, shape, and design as the original X-Pro1—Fujifilm didn’t change much externally over the last decade, but what they did change has certainly caused a lot of controversy. The headline change, of course, is the backwards-mounted rear screen, which forces you to use the hybrid-viewfinder for most of your photography, and only use the rear LCD when you absolutely have to. While I thought I’d love this, I think the execution was lacking, and I found it frustrating at times. Instead of folding down, I think flipping out to the side, and then twisting up or down, would have made a lot more sense. I think removing the D-Pad was a bit of a mistake, too.

Image quality on the X-Pro3 is fantastic—exactly the same as the X100V, X-T4, and the other X-Trans IV cameras. Unfortunately, and despite this being a “premium” model, Fujifilm hasn’t given this camera the Kaizen love that it deserves, and you won’t find Eterna Bleach Bypass, half-step Highlight and Shadow adjustments, or the two new Auto White Balance options. This is a real shame, because otherwise it would feel just as up-to-date as the latest models, but instead it has a sense of being slightly dated. The X-E4, the current entry-level model, has more JPEG options than the X-Pro3, and that just doesn’t seem right to me.

Enough of the negativity, though, because the X-Pro3 is an awesome camera! I thoroughly enjoyed using it. It is such a beautiful model, and is just as beautiful on the inside as it is on the outside. I can’t imagine anyone hating it. Yeah, it has a couple disappointing design choices, but if you are aware of those things going into the purchase, you won’t be disappointed. Best-looking body combined with Fujifilm’s fantastic film simulations is a winner in my books!

*February Reaching* – Farmington, UT – Fujifilm X-Pro3 – “Vintage Color v2”

Here’s something that maybe hasn’t been talked about much: the ability to save TIFFs. Most Fujifilm models can either do RAW or JPEG (or RAW+JPEG), but you have an additional option of TIFF on the X-Pro3. I didn’t notice any image quality difference between TIFF and JPEG, but the TIFF should allow you more room for editing before the files start to degrade. There’s also the potential that the TIFFs, having more bits, do actually deliver an improved image quality, but if so it is really subtle and I couldn’t tell.

The X-Pro3, though, isn’t a practical purchase—it’s emotional. The rational side of your brain will tell you that the X-T4 is slightly better and slightly cheaper. The rational side of your brain will tell you that the X-E4 is much cheaper, smaller, and lighter, yet basically the same thing, and since you rarely shoot in the rain you don’t really need weather-sealing anyway. But the emotional side tells you that those cameras aren’t as timeless as the X-Pro line. The X-Pro3 is a beast that you’ll keep and use and love for ages. It’s your Leica, except that it’s Fujifilm.

*Mutual Conversation* – Salt Lake City, UT – Fujifilm X-Pro3 – “Agfa Ultra 100”

On a more serious note, though, the X-Pro3 is a solid body that balances well with larger lenses. Sometimes, on my smaller cameras, my bigger and heavier lenses are a bit awkward to use, but not on the X-Pro3. If you often use these larger and heavier lenses, you might appreciate the larger, sturdier body of the X-Pro3.

While X-Trans V is just around the corner, I don’t believe that the X-Pro4 is going to be announced anytime soon—I think maybe in 2023, but I’d be pretty shocked if Fujifilm replaced the X-Pro3 anytime this year. I’ve certainly been wrong before, but I haven’t heard anything about an upcoming X-Pro4 on the horizon.

*Abandoned Ice Chest* – Farmington, UT – Fujifilm X-Pro3 – “Standard Provia“

I think by-and-large those who would love the X-Pro3 know who they are already. If you are uncertain, that’s a pretty good indication that this camera isn’t for you. That’s not to say you’d dislike it, but you should strongly consider a different model instead. For those who are pretty confident that the X-Pro3 is the camera for them, you can know that you are probably right, and you’re going to love it. So, my conclusion is that the X-Pro3 isn’t perfect and it isn’t for everyone, but for some it will be a much appreciated, much loved, and much used camera for years to come.

I was sad to send Fujifilm their X-Pro3 back, and I’ll certainly miss it.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-Pro3 Amazon B&H

Example photographs, captured with a Fujifilm X-Pro3:

*Approaching Mesa Arch* – Canyonlands NP, UT – Fujifilm X-Pro3 – “Old Ektachrome”

*Clearing Clouds Over Winter Ridge* – Farmington, UT – Fujifilm X-Pro3 – “Standard Provia”

*Desert Snow* – Canyonlands NP, UT – Fujifilm X-Pro3 – “Old Ektachrome”

*Red* – Salt Lake City, UT – Fujifilm X-Pro3 – “Agfa Ultra 100”

*Blu* – Salt Lake City, UT – Fujifilm X-Pro3 – “Agfa Ultra 100”

Fuji Features: Fujifilm X-Pro3 in 2021

Posted on May 20, 2021 by Ritchie Roesch

The Fujifilm X-Pro3 was released in late-November 2019, with much fanfare and much controversy. It was the first of the second-era of X-Trans IV, and is unique with its backwards-mounted rear screen. So much has been said, both good and bad, but now that we’re a year-and-a-half later I thought it would be fun to revisit the X-Pro3 for this week’s Fuji Features article. I didn’t want to share all of the old reviews, but only the ones that have been published this year, just to keep things fresh.

The X-Pro3 is a camera that I would love to own, and maybe someday I will, but it’s just not in the cards for me at the moment. I did shoot with an Fujifilm X-Pro2 that I absolutely loved a few years back, but I didn’t really own it, and unfortunately had to part with it (long story). The X-Pro line (along with the X100 and X-E lines) is beautifully designed, and better looking than most cameras made today.

Below are the Fujifilm X-Pro3 reviews from 2021 that I found on the web.

The Phoblographer

5050 Travelog

India Today

Below are the Fujifilm X-Pro3 reviews from 2021 that I found on YouTube.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-Pro3 Black Amazon   B&H
Fujifilm X-Pro3 Dura Silver   Amazon B&H
Fujifilm X-Pro3 Dura Black   Amazon B&H

Fuji Features: A Roundup of Fujifilm X-E4 Reviews

Posted on April 28, 2021 by Ritchie Roesch

There doesn’t appear to be one place on the web to get your full Fujifilm fix. You might frequently visit a handful of websites, and the Fuji X Weekly blog is hopefully one of those websites. I have a few regular daily stops, plus a few that I visit less often. I realized recently that I’m missing a lot of great content that’s out on the web regarding Fujifilm, and perhaps you are, too. If there was a frequently visited website that gathered these articles and put them into one place, that would be very convenient. Seeing a need and wanting to fill it, I’m creating a new series called Fuji Features, which will have links to recent Fujifilm related articles. My intention is that each of these posts will have a theme, and the theme for this very first one is Fujifilm X-E4 reviews.

I searched the web and found a whole bunch of Fujifilm X-E4 reviews. I’m not including all of the reviews that I found, only those that were published over the last few weeks—if they’re older than that, it’s more likely that you’ve already seen them, so I didn’t include those in this article. I’m sure that I missed a few, so if you know of one that should have been included, don’t be afraid to add it via the comments section. Of course, I have my own Fujifilm X-E4 review, and I invite you to view it if you haven’t already. If you are considering purchasing an X-E4, my hope is that this post will be useful to you.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-E4 Black Amazon   B&H
Fujifilm X-E4 Silver   Amazon B&H
Fujifilm X-E4 Black + 27mm f/2.8 Amazon   B&H
Fujifilm X-E4 Silver + 27mm f/2.8   Amazon B&H

Below are the recent Fujifilm X-E4 reviews that I found on the web.

5050 Travelog

Digital Camera World

ShotKit

The Phoblographer

Pocket-lint

Shutterbug

Photo Review

Amateur Photographer

SGEEK

Plus some videos! Lots and lots of videos….

Hopefully you found this this post helpful or interesting. I plan to do more articles in this series, although the exact format might vary from post-to-post. I’m not certain how frequent these will come out, but my plan right now is weekly, but we’ll see how that goes. If you found one of these articles or videos especially helpful to you, let me know in the comments!

Review: Fujifilm X-E4 — The Little Camera That Can

Posted on March 21, 2021 by Ritchie Roesch

The X-E1 was my introduction to the world of Fujifilm cameras. I love the X-E line—the nearly perfect combination of form, function, size and price—it’s easy to understand why people are passionate about it. Fujifilm just released the latest model in this series: the X-E4. This new iteration has received plenty of praise and criticism. Fujifilm made some significant changes to this model, but do they equate to a better camera?

The Fujifilm X-E4, which retails for $850 for the body or $1,050 when combined with the new 27mm f/2.8 lens, is the fifth X-E camera. Fifth? Isn’t the X-E4 the fourth? In 2012 Fujifilm released the X-E1 (X-Trans I), a year later the X-E2 (X-Trans II), in 2016 the X-E2s (also X-Trans II), in 2017 the X-E3 (X-Trans III), and now in 2021 we have the X-E4 (X-Trans IV). Beginning with the X-E2s, this series marks the end of a sensor generation, and most likely the X-E4 will be the last camera with the X-Trans IV sensor.

Fujifilm knows how to make a beautiful camera, and the X-E line is one of their best looking. The X100, X-Pro and X-E series are the epitome of modern-retro fusion camera styling. People will mistake it for a vintage film camera. The X-E4 is indeed one of the loveliest cameras made today! The X100 and X-Pro lines are more premium, while X-E is more mid-level. This camera is not weather-sealed, and there’s no IBIS, which will certainly cause complaints, yet the X-E4 is a wonderful camera that is well-built and well-designed—a solid offering by Fujifilm, no doubt—but it’s not a premium model, so expectations should be kept reasonable.

The X-E4 is Fujifilm’s smallest interchangeable-lens camera with a viewfinder. It’s tiny! Really, though, it’s not all that much more compact than the X-T30 or especially the X-E3, but it is slightly smaller nonetheless. It’s pretty darn lightweight, too. This is why I bought the camera: I wanted a smaller and lighter option for travel, and the X-E4 fulfills that nicely.

Fujifilm’s promotional slogan for this camera is “Make more with less.” It’s clear that the design philosophy for the X-E4 was minimalism, something that I appreciate. They attempted to “achieve simplicity” with it, and indeed they did! But did they go too far? There are a number of buttons, switches, and wheels that have been removed from the camera body. Aside from the Shutter Speed and Exposure Compensation knobs and the On-Off/Shutter-Release switch/button, there are now just seven buttons, a joystick, and the front wheel—and that’s it! I wish that the M/C/S focus selector switch had not been axed (probably the most controversial decision), but I’m alright with all of the other design choices. It would have been a nice touch if Fujifilm had included an ISO ring around the shutter knob, but it’s not a big deal that they didn’t.

The X-E4 has an X-Trans IV sensor, which has been around for about two-and-a-half years now; however, Fujifilm has refreshed the firmware in new models, so this camera feels like a different generation than the X-T3 and X-T30. It’s more similar to the X-Pro3, X100V, and especially the X-T4, yet Fujifilm tweaked it a little, so it’s not exactly the same as those cameras, either. One difference is that literally everything in the menu can be (or, really, must be) set in the custom presets. There are some advantages and disadvantages to this, and it definitely takes longer to set up (there are a couple of new tools to potentially help with this); overall I feel like this was a good change that I hope Fujifilm carries forward into future models.

One positive side effect of this firmware change is that it’s now possible to program eight film simulation recipes into the camera. Yes, eight! There’s still the C1-C7 custom presets that can be accessed through the Q Menu, but whatever is programmed into the IQ Menu is remembered separately from the custom presets. As you scroll through the C1-C7 presets in the Q Menu, you additionally have the IQ Menu settings, which are designated by a P, A, S or M, (depending on the shooting mode you are in) in the Q Menu. This eighth “custom preset” cannot be named, but it’s nice to be able to store another recipe in-camera. Also, the very confusing “Base” designation is now gone.

One negative side effect of the firmware change is that the focus mode, whether Manual, Continuous or Single, must be set from within the menu, and must be programmed with each custom preset. I shoot in Single-AF 80% of the time, so that’s what I have it set to, and most of the time this works well. But, when I need to change it (I have a button programmed to quickly access this), it’s not remembered by the camera, so when I adjust to a different custom preset it’s back to Single-AF, when maybe I want Continuous or Manual instead. When I’m shooting in something other than Single-AF, I find myself having to sometimes reset it to the focus mode that I want to use, which can be a little inconvenient and a bit frustrating. The X-E4 does have the ability to automatically save changes to presets, which is a potential solution, but I can foresee some possible problems with that, so I haven’t tried it. I’m hoping that I’m just overlooking some simple solution to the problem, and this will be a complete nonissue once I figure it out. This curious design choice might be the biggest reason why people don’t buy the X-E4, and the inclusion of a M/C/S focus selector switch would have avoided it altogether. It’s just unfortunate, but it’s not a deal-breaker for me because most of the time the camera operates just as I want it to. It’s only a problem every once in awhile.

The X-E4 has a flat design with no bulges for grips. You can buy an aftermarket grip and thumb rest, which is supposed to help with holding the camera, yet adds a little girth and weight. I have had no issues holding the camera, so I have no plans to use those. I might be in the minority with this opinion, but I actually prefer the flat design; however, some people won’t like it, and this might be a reason to avoid the X-E4, depending on your preferences.

The electronic viewfinder is plenty good enough for me—I believe it’s the same one found in the X-T30. The rear screen is a touch-flip. I actually have the touch capability disabled because accidentally touching it, which happens often, does annoying things. The flip ability is nice, but I have never moved it to the “selfie” position—only 90° for waist-level shooting. Maybe someday the full flip will come in handy.

Image quality on the X-E4, like all X-Trans IV cameras, is outstanding. I said about the X100V, and it’s just as true (if not more true) with the X-E4, is that it’s like shooting with an endless roll of film. Actually, it’s like shooting with up to eight endless rolls of film. You can capture as many frames as you wish on each roll, and change the film anytime you want. Amazing!

The video specs are pretty darn good on the X-E4. I’ve not used the camera much for video yet, but I have no doubts that it would be plenty good enough for most people and most purposes. Most likely it has a similar overheating issue as the X100V, but I’ve not heard any reports or experienced overheating myself. Plan to keep clips under five minutes in length, and give the camera a break every now and then, and it should not be a problem at all. If you are serious about video, I don’t think you’d want the X-E4 as your primary cinema camera, but I believe that it would make a solid second body.

With product reviews, people often look for recommendations. Should I upgrade from the X-E3? Should I choose the X-T30 or X-S10 instead of the X-E4? What should I buy? I can’t tell you what decisions you should make, but, for me, I really like the X-E4 as an interchangeable-lens companion to the X100V for travel. That’s where this camera makes the most sense to me, but you’ll have to decide for yourself if it makes sense for you and how you might want to use it.

For travel photography, I’m trying to go smaller, lighter, and simpler, and a key component to that is the Fujifilm X-E4. I really appreciate the redesign. It’s not perfect—no camera is—but it’s pretty darn close to perfect for what I want it use it for. The X-E4, along with a handful of compact lenses, such as the new 27mm f/2.8 that came with it, fits nicely into a small camera bag, right next to the X100V. The X-E4 really is the little camera that can, and I couldn’t be happier with my purchase.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-E4 Black Amazon   B&H
Fujifilm X-E4 Silver   Amazon B&H
Fujifilm X-E4 Black + 27mm f/2.8 Amazon   B&H
Fujifilm X-E4 Silver + 27mm f/2.8   Amazon B&H

I captured the photographs below using my Fujifilm X-E4 on a recent trip to Arizona:

*Sitting Above Horseshoe Bend* – Glen Canyon Nat. Rec. Area, AZ – Fujifilm X-E4 & Pergear 10mm

*Three Palms* – Sun City West, AZ – Fujifilm X-E4 & Fujinon 27mm

*That Way* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 27mm

*SS At 35th* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 35mm

*Old Cars & Tires* – Kamas, UT – Fujifilm X-E4 & Fujinon 27mm

*Trash Cart* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 27mm

*American Motorcycle* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 18mm

*Spring Seeding* – Phoenix, AZ – Fujifilm X-E4 & Pentax-110 50mm

*Lemon Tree* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 35mm

*Blossoming Red* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 27mm

*Dark Blossoms* – Phoenix, AZ – Fujifilm X-E4 & 7artisans 50mm

*Hanging Light Bulb* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 35mm

*Roundabout* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 18mm

*Coffee* – Phoenix, AZ – Fujifilm X-E4 & Fujinon 18mm

*Two Thirty* – Surprise, AZ – Fujifilm X-T4 & Fujinon 27mm

Review: Fujifilm GFX-50S + Fujinon GF 23mm F/4

Posted on March 7, 2021 by Ritchie Roesch

Fujifilm recently sent me a GFX-50S and Fujinon 23mm f/4 lens to borrow for a few weeks. I’ve been wanting to try GFX ever since it came out, but it’s expensive and well outside of my budget, so I never had the chance. Now, thanks to Fujifilm North America, I was able to give the GFX-50S a try—a dream come true! It was very difficult to mail the camera and lens back because I really wanted to keep it.

The Fujifilm GFX-50S is not a new camera. In fact, it’s four-years-old now. The model sent to me has been circulated to many other photographers and countless reviewers, and you’ve likely seen this exact camera before. So much has already been said about it. I want this review to be different than all the others, which will be a difficult accomplishment; I won’t go into all the technical details that are easily found online. Also, with the release of the GFX100S, I believe that the GFX-50S will likely be discontinued soon.

My perspective for this review is that I’m a JPEG-shooter who uses Fujifilm’s APS-C X-series cameras, something regular readers of this blog are well aware of. Shooting JPEGs on GFX might seem strange, but you might be surprised by the number of people who are doing just that. I’m quite happy by the image quality produced by Fujifilm’s smaller sensors, but I’ve been fascinated by Fujifilm’s medium-format line since this camera was announced. I was curious what the differences are between Fujifilm X and GFX, and whether the advantages are worth the significantly steeper sticker price that comes with the larger sensor.

In this review I want to cover are some myths regarding medium-format photography. There are some things circulating around the internet that are not true or are only partially true, so I think it’s important to discuss these and set the record straight.

Myth #1: You get a much more shallow depth-of-field with medium-format than APS-C. There actually is some truth to this myth, but it’s not completely correct. It’s a mathematical calculation related to crop factor, but essentially, all things being, um, equivalently equal, medium-format will have a more shallow depth-of-field than APS-C with the same aperture. But things aren’t always equal. Lets look at a couple examples. The GF 80mm f/1.7, which is full-frame equivalent to 63mm, cannot produce quite as small of a depth-of-field as the XF 50mm f/1, which is full-frame equivalent to 75mm; but if you compare that same GF 80mm lens to the XF 35mm f/1.4, which is full-frame equivalent to 52mm, the GF lens is capable of a smaller depth-of-field. So, yes, it is possible to achieve a more shallow depth-of-field with GFX, and, yes, it is possible to achieve a more shallow depth-of-field with X-Trans, just depending on the lenses being used; however, most GF lenses have a maximum aperture of f/2.8, f/3.5 or f/4, so if you’re trying to take advantage of the potential shallow depth-of-field advantage of medium-format, your lens choices are the GF 80mm f/1.7 or the GF 110mm f/2. I think, otherwise, the advantage disappears because there are number of XF lenses that have larger maximum apertures than their GFX counterparts, and can produce a similar or even sometimes smaller depth-of-field.

Myth #2: GFX is better for low-light photography. There definitely is a clear high-ISO advantage that the GFX-50S has over X-Trans. It’s at least one stop, probably more. But, as was discussed in Myth #1, GF lenses often have smaller maximum apertures than XF lenses, which means that you’re often going to be using higher ISOs with GFX cameras than X-Trans cameras in the same situation. In other words, it’s a good thing that high-ISO is better, because you’re going to need it.

Myth #3: The resolution advantage of GFX over X-Trans is massive. I’ve never used either of the 100MP cameras; however, the 50MP sensor on the GFX-50S is fantastic—full of fine, crisp details—and is basically double the resolution of X-Trans III and IV. It’s a pixel-peeper’s dream! But is there a practical advantage to all that resolution? I printed some pictures captured with the GFX-50S and some identical pictures captured with an X-T30 to see what differences there might be. What I discovered is that you need to print 24” x 36” to really notice, and even then it’s not a night-and-day difference, and without closely comparing the prints side-by-side it’s not obvious, as the X-T30 images held up pretty well. If you aren’t printing at least that big, or cropping deeply, the resolution advantage is essentially meaningless. Those who need 50MP know who they are, so if you’re not sure, it most likely means that you don’t.

This isn’t a myth, but worth noting nonetheless: the GFX-50S isn’t quick. There’s a pause, similar to using Clarity on newer X-Trans IV cameras, after capturing an exposure. It takes a moment for the camera to write an image to the card. The GFX-50S is a camera to take your time with. Despite the pause similar to using Clarity, the JPEG options on this camera are more similar to the X-T3 and X-T30, except that it does have the Classic Negative film simulation.

Something that I did really appreciate about the GFX-50S is the dynamic range. Highlights don’t look much different than X-Trans, but there’s a noticeable difference in the shadows. Shadows in X-Trans JPEGs are a little more like slide film, while shadows in GFX-50S JPEGs are a little more like print film. I very much enjoyed how the GFX camera renders pictures, even though it’s only subtly different than X-Trans.

I did mention that this was a review of both the GFX-50S camera and the GF 23mm F/4 R LM WR lens. This lens is ultra-wide, with a full-frame equivalent focal-length of 18mm. There’s some distortion, so don’t expect straight lines to be straight, especially toward the edges of the frame. It’s super sharp, as you’d expect it to be, and a great option for dramatic landscapes. I don’t imagine that this would be very many people’s choice for a first lens, but it definitely would be an excellent addition to the landscape photographer’s bag.

The GFX-50S is an excellent camera that I would love to own. The body retails for $5,500, and the 23mm lens retails for $2,600, bringing the total for this kit to $8,100, which is a lot. That’s well outside of my budget. If I often made large prints and my income came from those prints, this would likely be money well spent. Otherwise, my opinion is that the GFX-50S is overkill for most people and most purposes. Those who would benefit from this camera already know who they are. If I had thousands of dollars in my pocket to spend on gear and affording the GFX-50S was no problem, I still wouldn’t buy it, because I’d rather use that money on experiences than cameras. But if I did own the GFX-50S, I’d be very happy with it, because the images that it produces are so nice. I’m grateful that Fujifilm loaned me the camera and lens, and, while it was difficult to send back because I enjoyed it so much, it did make me appreciate even more just how good X-Trans cameras are. GFX is capable of better image quality, no doubt, but Fujifilm X is still quite excellent—almost as good as the GFX-50S—which is nothing short of amazing.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm GFX-50S Amazon B&H
Fujinon GF 23mm f/4 Amazon B&H

Example photographs, captured with the Fujifilm GFX-50S and Fujinon GF 23mm F/4 R LM WR lens:

*Lake Ripples* – Antelope Island SP, UT – Fujifilm GFX-50S & Fujinon 23mm

*Uncertain Road* – Antelope Island SP, UT – Fujifilm GFX-50S & Fujinon 23mm

*The Causeway Road* – Antelope Island SP, UT – Fujifilm GFX-50S & Fujinon 23mm

*Tiny Niagara* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Reeds & Birds* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Brown Among Green* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*January Forest* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Forest Creek* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Creekside Trail* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Backlit* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Flasher* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Tunnel Silhouette* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

*Frozen Marsh Water* – Fujifilm GFX-50S & Fujinon 23mm

*Ice Tracks in the Reeds* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Marsh Ice Tracks* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Lookout Tower* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Marsh Boardwalk* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Reeds & Grass* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Winter Marsh* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Twisted* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Sky Railing* – Layton, UT – Fujifilm GFX-50S & Fujinon 23mm

*Big Sky Over Yellow House* – Farmington, UT – Fujifilm GFX-50S & Fujinon 23mm

Review: Fujifilm X100V – Like Shooting With An Endless Roll of Film

Posted on August 16, 2020 by Ritchie Roesch

The Fujifilm X100V is like shooting with an endless roll of film. Actually, it’s like shooting with up to seven endless rolls of film. You can capture as many frames as you wish on each roll, and change the film anytime you want. Kodachrome 64? Yep! Kodak Portra 400? Absolutely! Fujicolor Superia 100? No problem! Kodak Tri-X 400? That one, too! Do I need to list seven films? Actually, I could list 80! You’ll just have to decide which ones you want. Once loaded, your supply will never run out. There’s no need to send it off to a lab, as your pictures come out of the camera already developed. Sound too good to be true? It’s not. This is what it’s like shooting with the X100V!

The point is, you load the “film” that you want to shoot with, and then you shoot! Change anytime you want. Download the files onto your phone, tablet, or computer—crop or touchup if you wish—and you’re done! No waiting for the film to come back from the lab. No sitting for hours in front of a computer editing RAW files. There’s no need for any of that. You have pictures that appear film-like or resemble post-processed RAW images, yet they’re straight-out-of-camera JPEGs. It frees up time to do what you love: photograph. The X100V is about capturing, one fraction of a second at a time. It’s not about the other things that bog you down.

You might ask, “What sets the X100V apart from other Fujifilm cameras?” That’s a great question, and I hope this review answers it for you. There’s a good chance, if you are reading this, that you’re considering purchasing this camera, and you are trying to decide if it’s right for you or worth upgrading from an older model. I hope that this article will be helpful to you in your decision.

The Fujifilm X100V is fixed-lens, fixed-focal-length compact mirrorless camera. It has a 26-megapixel APS-C X-Trans IV sensor. It’s fairly small: approximately 5″ wide, 3″ tall and 2″ deep. It weighs about a pound. It’s mostly weather sealed, and can become weather sealed by adding a UV filter to the front of the lens. It has an MSRP of $1,400.

Fujifilm X100 cameras are incredibly well designed, fusing form and function. The X100V resembles a classic 35mm rangefinder. It might be the best-looking digital camera ever made. People stop me frequently to ask about it. The most common question: “Is that a film camera?” The X100V’s striking design is a conversation starter.

As you probably know, I create film simulation recipes for Fujifilm cameras (and if you didn’t know, you do now). These recipes mimic different films or aesthetics through customized JPEG settings. Something that sets the X100V apart from other Fujifilm cameras are the new JPEG options, such as Clarity, Color Chrome Effect Blue and B&W Toning, among several other things. Unsurprisingly, the new Classic Negative film simulation, which has received much praise, is just incredible! Perhaps even more important is the ability to save white balance shifts with each custom preset. All of these things are what separates the X100V from older models, providing an improved user experience and the opportunity for improved picture aesthetics. Right now, the X100V, X-Pro3 and X-T4 are the only Fujifilm cameras with these features. For the JPEG shooter, the X100V is a nice step forward from previous versions.

The original X100 through the X100F all shared the same lens, but Fujifilm redesigned the lens for the X100V. It looks pretty much the same, and it’s still 23mm (35mm equivalent) with a maximum aperture of f/2. What’s different is the sharpness of the lens, as it’s now razor sharp across the entire frame no matter the aperture and no matter how closely focused you are. Essentially Fujifilm eliminated the “flaws” of the old lens. Otherwise, it’s still quite similar in performance. Also, autofocus has improved over the previous model.

One unfortunate change is that Fujifilm removed the D-Pad from the back of the camera, replacing it with touch-screen gestures. The touch screen is nice I suppose, but I prefer not to use it. That’s just me. What works for you might be different. There are enough customizable buttons and controls that losing the D-Pad isn’t a huge deal, but I prefer the setup of the X100F over the X100V in this regard. And speaking of the rear screen, it now flips up and down, similar to the one on my Fujifilm X-T30.

One of the X100V’s greatest features is the leaf shutter and fill-flash. Leaf shutters are typically found on expensive medium-format gear, and you rarely see them on other cameras; however, Fujifilm has included a leaf shutter on their X100 series. A leaf shutter works like an iris. There are blades, similar to aperture blades, inside the lens that open and close. It opens from the center outward, and for this reason you can sync it to the flash at much higher shutter speeds than traditional focal-plane shutters. Besides that, it’s nearly silent. Fujifilm has programmed the camera to perfectly balance the built-in flash with whatever lighting is available. The camera almost never gets it wrong, it just seems to know the perfect amount of light to add to the scene. The results are very natural looking, and the pictures don’t scream that a flash was used.

A cool feature that I find helpful is the built-in four-stop neutral density filter, which decreases the light into the camera. It’s helpful for utilizing a large aperture in bright conditions, for showing motion using a slow shutter speed, or for selecting a higher ISO for a grittier look (yes, this is a thing). The X100F has “only” a three-stop ND filter, and the extra stop on the X100V can make a big difference.

If you’ve ever used an X100 camera, you know that it’s incredibly fun, which is why it’s so popular. This is many people’s “desert island” camera—if they could only choose one, it would be this. The X100 series is what photographers shoot just for the joy of it. There are some who use it as their only camera, and I did that for awhile with the X100F, but the fixed-focal-length lens does limit its practicalness a little; I think for many people it is a great tool to go along with an interchangeable-lens camera. Despite its limitations, this camera is for those seeking the pure joy of photography.

The Fujifilm X100V is a great travel camera. It’s small and lightweight enough to not get in the way, so you can take it everywhere. One camera with one lens is often all you need. It’s good for street photography, portraits, weddings, snapshots of the kids, landscapes—it can be used for pretty much any genre of photography. While travel and street are what it’s often touted for, I find that 90% of the time, no matter what I’m shooting, this is the only camera I need and use. I reach for the X100V almost every time!

There is that 10% of the time when the X100V isn’t the right tool for the job. If I need a wider or more telephoto lens, I don’t use this camera. It’s important to understand that, while the X100V is nearly perfect, it has shortcomings and limitations. Every camera does. You could use the X100V as your only camera, and some people do, but I don’t recommend it. At the same time, if you own an X100V, your other cameras are going to collect a lot of dust. You’ll have to decide if it’s better to just buy one of the Fujinon 23mm lenses instead of buying a camera with a permanently attached lens. Personally, I appreciate the X100V and can’t imagine giving it up. I plan to keep it until it stops working, which I hope is a long time from now.

People like to talk about image quality in camera reviews. I suppose that’s important, but not nearly as important as it once was. You’d be hard-pressed to find a camera nowadays with poor image quality. I can attest that the image quality from the X100V is outstanding! One thing that separates Fujifilm from other brands is their dedication to the camera-made JPEG. That’s not to say all other brands have junky JPEGs, only to say that Fujifilm has in my opinion the best. I don’t think it would be possible to create all of the different film simulation recipes that I’ve made using any other brand. I’ve printed as big as 2′ x 3′ from the 26-megapixel JPEGs and it looks very good, even when viewed up close.

I’m a stills photographer, and that’s who the X100V is geared towards. My wife, Amanda, is more of a videographer (she’s an integral part of the Fuji X Weekly YouTube channel), so I gave her the camera to create a video with, which just so happened to be the very first time she used this camera. The video specs are very good on the X100V, but it does have one significant limitation: it overheats easily when recording 4K. The camera doesn’t have any image stabilization, either, which makes it a little more challenging to use. It’s not really intended for the videographer, but that doesn’t mean it can’t be used as a cinema camera. Video quality is quite good on the X100V, and as long as you keep the clips under two minutes and give the camera a short breather here and there, it does fine. You’ll have to use a tripod, gimbal, or have a steady hand to keep it from shaking too much. The short video below was recorded entirely with the X100V hand-held using the Eterna film simulation to demonstrate what you could do with this camera.

The Fujifilm X100V is a great camera that combines form and function, delivering beautiful film-like photographs without fuss. It’s a joy to use—probably the most fun camera I’ve ever owned! Load it with your favorite film simulation recipes and just shoot. It’s that experience that makes this camera so wonderful.

The X100V would make a great addition to whatever other Fujifilm camera you’re using, or it could be your gateway into the Fujifilm family. I don’t know if there are enough updates to justify upgrading from an X100F (although, to be clear, it is an upgrade), but if you have the original X100, X100S or X100T, you will likely find enough here to make the upgrade worthwhile. The X100V is a fantastic little camera, and I have no doubts that you’ll love it.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V Black Amazon B&H
Fujifilm X100V Silver Amazon B&H

The photographs below are all camera-made JPEGs captured on my Fujifilm X100V:

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Review: Fujifilm X-T30 – Better JPEGs?

Posted on April 6, 2019 by Ritchie Roesch

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Is this camera for me? That’s the number one question those searching the web for camera reviews are hoping to find the answer to. Usually you wait until the bottom of the article to find the reviewer’s opinion. To save you time, I’m placing my answer to the question right at the top: the Fujifilm X-T30 is indeed the camera for you! Or, really, any of the X-T00 series, which also include the X-T10 and X-T20. These cameras combine the right design, features, usability, image quality, build quality, size, weight and price to be appealing to anyone, no matter your skill level. This could be a great option for a beginner’s first interchangeable-lens camera, and this could be a great option for a pro’s take-anywhere camera or backup body. This series is the Goldilocks of cameras, and it is no wonder that it’s Fujifilm’s best-selling line. Now that I’ve got that out of the way, let’s move onto the rest of the review.

The Fujifilm X-T30 is a mirrorless interchangeable-lens camera with design inspiration from classic film-era SLRs. It has an APS-C sized 26-megapixel X-Trans IV sensor. The advantage of X-Trans, aside from not being susceptible to moire pattern distortion, is that it contains more green-light sensitive sensor elements (which is where luminosity information comes from) than an equivalent Bayer-pattern sensor with the same pixel count. Because of this, X-Trans has a slightly higher apparent resolution, a larger dynamic range, and better high-ISO performance than a Bayer-pattern sensor. Of course, “slightly” is the key word in that last sentence, but every bit counts, so it’s worth mentioning for those who might not know. X-Trans takes more processing power, and the big challenge that Fujifilm has faced is heat dispersion. This new X-Trans IV sensor, which is back-side illuminated, runs cooler, and that allows Fujifilm to crank up the speed of the camera. Quickness is the advantage the new sensor.

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I want to make my point-of-view for this review clear, which is probably a little different than most. I’m an experienced Fujifilm user and a JPEG shooter. That’s the lens from which my opinions are coming through. There are things about the X-T30 that other reviewers might focus on that I won’t, and there are things that I will talk about that might not get much attention from others. You can expect this review to be a little different than many others that you’ll find on the internet. Hopefully this will be useful to some of you, as I suspect there are others with a similar point-of-view as myself.

This last weekend I went to Moab, Utah, and made almost one thousand exposures with the Fujifilm X-T30. I kept about 25% of the pictures. The time it took me to post-process the trip, from reviewing to editing to transferring to storing the images, was less than three hours total. That’s actually quite amazing, and it’s all thanks to Fujifilm’s wonderful in-camera JPEG engine. Before using Fujifilm cameras, I used Sony and Nikon for a little while and shot RAW. With those cameras it would have taken me a minimum of eight hours to finish post-processing that amount of exposures. Five years ago I had a Sigma Merrill camera that would have taken me eight hours to finish only half of the exposures! I’m thrilled with all of the time that I save by using Fujifilm and shooting JPEGs.

Red Mesa – Castle Valley, UT – Fujifilm X-T30

Red Rock Castles – Castle Valley, UT – Fujifilm X-T30

One thing that I have noticed with the X-T30, and I have not seen much discussion on this, is the improved sharpening that the camera is applying to JPEGs. Fujifilm has programmed a better sharpening algorithm into the X-T30 than the X-T20. On X-Trans III cameras, such as the X100F, X-Pro2 and X-T20, all of which I have used, I felt that +2 was the highest Sharpness setting that one should use, and even at +2 there were occasionally artifacts and weird side-effects of over sharpening. Eventually I settled on 0 as my standard Sharpness setting for those cameras. On the X-T30, which has the new X-Trans IV sensor and processor, I can go all the way to +4 Sharpness, and I’m not experiencing artifacts or weird side-effects. Besides that, the amount of sharpening that’s being applied at each setting is slightly more heavy-handed on X-Trans IV than on X-Trans III. For example, at +1, it’s noticeable to my eyes that the X-T30 is applying a slightly stronger amount of sharpening to the file than the X-T20, yet without negative consequence. The outcome is a crisper, more detailed picture. I wonder if this stems from the collaboration between Fujifilm and Phase One.

Between the improved sharpening and the extra 2-megapixels of resolution, JPEGs from the X-T30 appear more crisp, rich and detailed than those from the X-T20. There’s a noticeable difference. I saw it but didn’t say anything about it to my wife (who is the actual owner of the X-T20), and when I showed her some of the pictures that I had captured with the X-T30, she spotted it pretty quickly and commented, “This is more clear than what I get with my camera, like I’m actually there!” The out-of-camera JPEGs from the X-T30 remind me of post-processed RAW files from a Sigma Merrill captured at low ISO, which is saying a lot if you know anything about the Sigma Merrill cameras. I would bet that the JPEGs from the X-T30 can hold their own against post-processed RAW files from older full-frame cameras like the Nikon D610, or even newer full-frame cameras like the Canon 5D IV. I’m not going to do any side-by-side comparisons, but simply state that I believe the X-T30 delivers fantastic JPEGs that go beyond anything from any other APS-C camera (except for the X-T3, which it is equal to since they share the same sensor and processor).

Horse & Girl – South Weber, UT – Fujifilm X-T30

Massive crop from the above photo. I printed this crop and it looks surprisingly good.

So far I have only made a few prints from X-T30 exposures, but I do believe that 24″ x 36″ prints will look great even when viewed up close, and 40″ x 60″ prints will look good at a normal viewing distance but will show a some softness and pixelation when viewed up close. It seems like, if you use ISO 800 or less, set Sharpness to +4, set Noise Reduction to -4, use a sharp prime lens and don’t crop, the sky is the limit for printing sizes. The photographs from the X-T30 look great even when you pixel-peep.

While Fujifilm has clearly improved sharpening on the X-T30, I don’t feel the same about noise reduction, specifically at the higher ISOs. At ISO 3200 and below there’s no difference in noise between the X-T20 and X-T30, but above that there is, and I prefer the X-T20 when it comes to high-ISO color photographs (for black-and-white it doesn’t matter). In fact, I don’t really like ISO 12800 for color images on the X-T30 (which I found usable on the X-T20) as there are blotchy colors that just don’t look good. However, for grainy black-and-white photographs I find that ISO 25600 is good on the X-T30, which I didn’t find usable on the X-T20. My opinion is that high-ISO has worsened by one stop on the X-T30 for color photographs and improved by one stop for black-and-white.

Bolsey Brownie – South Weber, UT – Fujifilm X-T30 – ISO 25600

Church Seats Empty – Layton, UT – Fujifilm X-T30 – ISO 12800

The X-T30 has several new JPEG features, including D-Range Priority, B&W toning, Eterna Film Simulation and Color Chrome Effect. They are all good tools for better achieving your desired look in-camera. I don’t know if any of them are particularly useful to the RAW shooter, but for the JPEG shooter you might appreciate these new features. I will give a short synopsis of each, but you can click on the links above for a more detailed explanation.

D-Range Priority is essentially a step beyond DR400. It produces a flat image to help combat high contrast scenes. The options are Weak, which might remind you of DR400 with both Shadow and Highlight set to -2, and Strong, which is appropriately titled. In very harsh lighting situations, this allows you to maximize the dynamic range of the sensor for your JPEGs beyond anything Fujifilm has offered before. It works, but it requires the right situation to work well. I’ve actually used it more than I thought I would, but it is definitely an every-once-in-a-while type thing.

Green Tree On Red Cliff – Dead Horse Point SP, UT – Fujifilm X-T30 – D-Range Priority Weak – captured in harsh midday light.

Clouds Over Canyonlands – Dead Horse Point SP, UT – Fujifilm X-T30 – toned +1 warm

The ability to tone your black-and-white images, either warm or cool, is a highly welcomed feature. I love it! It’s something I suggested awhile back, and now Fujifilm has included it on the X-T30. This is one of my favorite new features of the camera!

Eterna is the lowest saturated and lowest contrast color film simulation option on the X-T30. It’s the antithesis of Velvia. It has a lovely quality to it, but requires the right subject and light to be effective. I’m looking forward to experimenting more with it.

Eating Crackers – South Ogden, UT – Fujifilm X-T30 – Eterna

North Window Arch – Arches NP, UT – Fujifilm X-T30 – Color Chrome Effect Strong

Color Chrome Effect, which can be enabled for any film simulation, deepens the shade of bright colors so as to retain tonality. It’s intended for highly saturated scenes and pairs well with Velvia. There are two options, Weak and Strong, and they’re both pretty subtle, especially Weak. It’s a neat trick, but it’s not a big difference maker for many photographs.

For those who use camera-made JPEGs, the X-T30 is a better camera than the X-T20. Between the improved sharpening and the new features, I appreciate the results more on this camera than the old model. It’s not a night-and-day difference, but there is indeed a difference! Since the image is whats important, I’m thrilled with the upgrade. Fujifilm already had the best JPEG engine in the business with X-Trans III, and X-Trans IV is even better.

Dead Desert Tree – Moab, UT – Fujifilm X-T30

Rock Castles – Castle Valley, UT – Fujifilm X-T30

There are, of course, other changes, some of which are improvements and some are not. The focus joystick on the X-T30 is nice sometimes, but so is the D-Pad on the X-T20. I’m still undecided which I prefer, but I’m leaning towards the D-Pad. The best setup is both a joystick and D-Pad, but you’ll have to go with a higher-end model, such as the X-T3, to get that. The location of the Q button, which is now on the thumb grip, is also nice sometimes, and not so nice other times. I have accidentally pushed it more than I can count, but on the flip side it’s easy to find without looking.

What everyone has been talking about regarding the X-T30 is focus speed. It’s fast! It’s much quicker in dim-light situations than the X-T20. Fujifilm has improved focus tracking and facial recognition, as well. The X-T30 is undoubtedly better at auto-focus, but I never found the X-T20 to be lacking in this department. If your subject or style requires super quick auto-focusing, the X-T30 is the camera for you. If not, then the improved auto-focusing is more gee-whiz than anything that’s especially practical.

Perhaps the biggest difference between the X-T30 and X-T20 is video capability and quality. The X-T30 is a highly capable video camera that can be used by serious videographers. I’m not a video guy myself, so this upgrade doesn’t matter much to me, but for those who might use this camera for video, it’s a pretty big deal. If that’s you, you will definitely want to choose the X-T30 over the X-T20. I made a short test video just to demonstrate the quality.

There’s a lot more that I could talk about. I could discuss all of the different menu changes. I could give a rundown of everything on the stat sheet. I could add some graphs that show this or that. However, that’s not my style, so I won’t bore you. I want to give you my impressions of actually using the camera. In real world use, the Fujifilm X-T30 is an impressive little camera. Is it as good as the X-T3? No, but it’s not very far from it, and yet in a smaller, lighter and less expensive package. Is it better than the X-T20? Yes, in most regards, it is better, but is it worth the upgrade? If you already own an X-T20, unless you just need the improved video or auto-focus capabilities, I would not recommend upgrading. Use the money for a new lens or a photographic adventure instead. Are you trying to decide between the X-T20 and X-T30? If you rely on camera-made JPEGs, need super fast auto-focus, or shoot a lot of video, the X-T30 is the camera to get, otherwise save yourself a little money and buy the nearly as good X-T20.

Desert River – Dead Horse Point SP, UT – Fujifilm X-T30

Water & Stone – Moab, UT – Fujifilm X-T30

To conclude, the Fujifilm X-T30 is a rare Goldilocks camera that anyone could be happy using. It’s not perfect, as no camera is, but it is very good. It has a lot of attractive features and delivers beautiful images. It’s a great example of just how far camera technology has come! The X-T30 has a very reasonable MSRP of $900 for the camera body. I have no doubt that it will be successful for Fujifilm, just as the X-T10 and X-T20 were before it. If you decide to buy the X-T30, I’m sure you’ll be quite happy with it. You can purchase the Fujifilm X-T30 from Amazon by clicking here, which helps to support this website. I hope that you found something in this review that has been useful to your camera purchase decision.

Below are example photographs, all camera-made JPEGs using the Fujifilm X-T30.

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