1970’s Summer — Fujifilm X-T5 (X-Trans V) Film Simulation Recipe

Short Train – Buckeye, AZ – Fujifilm X-T5 – “1970’s Summer”

This Film Simulation Recipe is the aesthetic that I hoped to achieve with the new Nostalgic Neg. film simulation. What does it resemble? It very much has a nostalgic Kodak “memory color” (as Fujifilm likes to say) that is reminiscent of old color photographs from the 1970’s. You might notice some similarities to William Eggleston’s Election Eve and 2 1/4 series and some of his other work from the late-1960’s through the mid-1970’s—not every picture, but certainly several. You might spot some similarities between this look and some of Stephen Shore’s photographs from the early-to-mid 1970’s. I think there are some similarities to a few of Joel Sternfeld’s American Prospects pictures. There’s a noticeable likeness to several of Richard Misrach’s desert photographs. In other words, this recipe produces a distinct 1970’s American New Color aesthetic.

It shouldn’t surprise you that the Nostalgic Neg. film simulation produces this look because Fujifilm stated that the American New Color movement was the inspiration. Specifically, they looked at the photographs of Eggleston, Shore, Sternfeld, and Misrach, but out-of-the-box default Nostalgic Neg. doesn’t seem to resemble their work all that closely. After examining many of their photographs, and identifying a few from each with a similar aesthetic, I set out to create a Film Simulation Recipe that better mimics some of their pictures. I feel like a got pretty close, and this recipe produces a distinct 1970’s vibe—especially the warmth of summertime—and so I named it 1970’s Summer. This recipe works best in sunny daylight, and is excellent for midday photography.

Going Out of Business – Prescott, AZ – Fujifilm X-T5 – “1970’s Summer”

This 1970’s Summer Film Simulation Recipe is only compatible with (as of this writing) the Fujifilm X-T5, X-H2, and X-H2S. I assume that the GFX100S and GFX50S II can also use this recipe, but that it will render slightly different—I don’t have either of those cameras to test it to know for certain. Unless Fujifilm gives X-Trans IV cameras the Nostalgic Neg. film simulation, which I doubt they will do, this recipe is only for X-Trans V cameras, and maybe the latest GFX, too; however, if you are looking for something somewhat similar, try my Vintage Color recipe, or even Kodak Portra 400 Warm.

Film Simulation: Nostalgic Neg.
Grain Effect: Strong, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Strong
White Balance: 6500K, -1 Red & -4 Blue
Dynamic Range: DR400
Highlight: -2
Shadow: -0.5
Color: -2
Sharpness: -2

High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this “1970’s Summer” Film Simulation Recipe on my Fujifilm X-T5:

Red & Gold – Prescott, AZ – Fujifilm X-T5
Adventure’s First Stop – Prescott Valley, AZ – Fujifilm X-T5
Hyundai – Prescott, AZ – Fujifilm X-T5
Cat Clock – Prescott, AZ – Fujifilm X-T5
Propane – Hassayampa, AZ – Fujifilm X-T5
Security Light – Palo Verde, AZ – Fujifilm X-T5
Hay, Detour – – Arlington, AZ – Fujifilm X-T5
Gila River Bridge – Arlington, AZ – Fujifilm X-T5
13 FT 6 IN – Arlington, AZ – Fujifilm X-T5
Around the Bend – Arlington, AZ – Fujifilm X-T5
Gillespie Dam Bridge – Arlington, AZ – Fujifilm X-T5
Desert Dam – Arlington, AZ – Fujifilm X-T5
Julio Suarez – Arlington, AZ – Fujifilm X-T5
Dam Reflection – Arlington, AZ – Fujifilm X-T5
Broken Dam – Arlington, AZ – Fujifilm X-T5
Lakeview – Lynx Lake, AZ – Fujifilm X-T5
Attention Anglers – Lynx Lake, AZ – Fujifilm X-T5
Can’t See the Forest – Lynx Lake, AZ – Fujifilm X-T5
Rural Tree – Arlington, AZ – Fujifilm X-T5
Green Field – Buckeye, AZ – Fujifilm X-T5
Abandoned Rural Home – Palo Verde, AZ – Fujifilm X-T5
More Than Double Wide – Arlington, AZ – Fujifilm X-T5
Hole in the Wall – Arlington, AZ – Fujifilm X-T5
PRA – Arlington, AZ – Fujifilm X-T5
Abandoned & Leaning – Arlington, AZ – Fujifilm X-T5
Desert Basketball – Arlington, AZ – Fujifilm X-T5
Double Cross – Arlington, AZ – Fujifilm X-T5
Palm Trunk & Blocks – Arlington, AZ – Fujifilm X-T5
Fake Fall Flowers – Arlington, AZ – Fujifilm X-T5
Arlington Baptist Church – Arlington, AZ – Fujifilm X-T5
Gate 8 – Arlington, AZ – Fujifilm X-T5
Flowing Water & Broken Footbridge – Arlington, AZ – Fujifilm X-T5
Irrigation Mist – Buckeye, AZ – Fujifilm X-T5

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H
Fujifilm X-T5 in silver:  Amazon  B&H

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10 comments

  1. Francis.R. · November 27

    “Fake fall flowers” is great, a piece of Americana, the perfect light so if a person were there lost in thoughts while taking the sun the light would convey something similar to Hopper, acknowledging of course that his intense light was mostly in different places and different palettes. I like much this recipe, Ritchie; the other day I saw a crazy Western movie with cowboys and samurais, with Charles Bronson as the star, and if some Western was made today I’d love these colors and contrasts in it. The movie is called Red Sun, which maybe you know, I didn’t, and although I think the movie maybe was shot with Fujifilm I always relate views of the U.S. desert with Kodak.

    Like

    • Ritchie Roesch · November 28

      I think I’ve seen that movie many years ago… maybe 25 or 30. Might be worth watching again. I appreciate your kind and poetic comment!

      Liked by 1 person

  2. nathalieboucry · November 27

    Getting SUCH itchy fingers… This is stunning!

    Liked by 1 person

  3. David · November 27

    Thanks Ritchie

    Like yourself I was very keen to try the new nostalgia film sim and was also not as impressive on first experience. A few months in and I’m really enjoying it. I’m sure you have seen this post from Fuji rumors but just in case they have a quote from the Fuji engineer and the settings for the sim.

    the engineer recommends the following settings for Nostalgic Negative:
    White Balance: R:+2/B:-3
    Tone Curve: Shadow -2
    Color: -2
    he also adds he did not make these settings the default settings, because they are not the best allrounder settings, but when the scene does match up, those custom settings produce the best results and recreate best the atmosphere of the 70s.

    I have this as my C1 and in some cases prefer it to the factory settings.
    You have gone deeper so will be keen to try your version out.

    Thanks again for all your hard work and inspiration you give.

    Regards
    David

    Liked by 1 person

  4. miked2019 · November 27

    This one looks very interesting, Ritchie! It definitely has a 70’s vibe. What do you feel are the specific use cases for this recipe vs the original one you shared. I’m really enjoying the first one. I’m finding that Classic Negative is my favorite film simulation so far. I didn’t have the xt4 but just upgraded to the xt5. I’m hoping you are cooking up a new recipe for Classic Negative as well. Thanks for all you do. I just joined at the patron level to show my support.

    Like

    • Ritchie Roesch · November 28

      I think the first one I shared is more general-purpose, or at least a little more versatile, than this one. In the right situations I like this recipe better, though, for its more vintage aesthetic, but it definitely takes the “right” situations to really shine. I appreciate your kindness and support!

      Like

  5. miked2019 · November 28

    Thanks for the clarification. Makes sense. I’m going to play with both of them in different scenarios. I just discovered that on the xt5 when you make a custom setting you also need to make other adjustments to other menu items such as AF/MF settings. On earlier models the custom settings only applied to IQ settings like your film recipes. Also, you need to disable the custom settings update option kr your recipes will change each time you tweak them. I really do not like the new menu system! Love the new EVF though and the Ibis.

    Liked by 1 person

    • Ritchie Roesch · November 28

      My recommendation: you can copy and paste the custom presets. Setup C1 how you want it (takes a few minutes to go through everything), then copy that preset for C2-C7. Once you have that done, then you just have to adjust the IQ settings. I hope this helps.

      Like

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