1970’s Summer — Fujifilm X-T5 (X-Trans V) Film Simulation Recipe

Short Train – Buckeye, AZ – Fujifilm X-T5 – “1970’s Summer”

This Film Simulation Recipe is the aesthetic that I hoped to achieve with the new Nostalgic Neg. film simulation. What does it resemble? It very much has a nostalgic Kodak “memory color” (as Fujifilm likes to say) that is reminiscent of old color photographs from the 1970’s. You might notice some similarities to William Eggleston’s Election Eve and 2 1/4 series and some of his other work from the late-1960’s through the mid-1970’s—not every picture, but certainly several. You might spot some similarities between this look and some of Stephen Shore’s photographs from the early-to-mid 1970’s. I think there are some similarities to a few of Joel Sternfeld’s American Prospects pictures. There’s a noticeable likeness to several of Richard Misrach’s desert photographs. In other words, this recipe produces a distinct 1970’s American New Color aesthetic.

It shouldn’t surprise you that the Nostalgic Neg. film simulation produces this look because Fujifilm stated that the American New Color movement was the inspiration. Specifically, they looked at the photographs of Eggleston, Shore, Sternfeld, and Misrach, but out-of-the-box default Nostalgic Neg. doesn’t seem to resemble their work all that closely. After examining many of their photographs, and identifying a few from each with a similar aesthetic, I set out to create a Film Simulation Recipe that better mimics some of their pictures. I feel like a got pretty close, and this recipe produces a distinct 1970’s vibe—especially the warmth of summertime—and so I named it 1970’s Summer. This recipe works best in sunny daylight, and is excellent for midday photography.

Going Out of Business – Prescott, AZ – Fujifilm X-T5 – “1970’s Summer”

This 1970’s Summer Film Simulation Recipe is only compatible with (as of this writing) the Fujifilm X-T5, X-H2, and X-H2S. I assume that the GFX100S and GFX50S II can also use this recipe, but that it will render slightly different—I don’t have either of those cameras to test it to know for certain. Unless Fujifilm gives X-Trans IV cameras the Nostalgic Neg. film simulation, which I doubt they will do, this recipe is only for X-Trans V cameras, and maybe the latest GFX, too; however, if you are looking for something somewhat similar, try my Vintage Color recipe, or even Kodak Portra 400 Warm.

Film Simulation: Nostalgic Neg.
Grain Effect: Strong, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Strong
White Balance: 6500K, -1 Red & -4 Blue
Dynamic Range: DR400
Highlight: -2
Shadow: -0.5
Color: -2
Sharpness: -2

High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this “1970’s Summer” Film Simulation Recipe on my Fujifilm X-T5:

Red & Gold – Prescott, AZ – Fujifilm X-T5
Adventure’s First Stop – Prescott Valley, AZ – Fujifilm X-T5
Hyundai – Prescott, AZ – Fujifilm X-T5
Cat Clock – Prescott, AZ – Fujifilm X-T5
Propane – Hassayampa, AZ – Fujifilm X-T5
Security Light – Palo Verde, AZ – Fujifilm X-T5
Hay, Detour – – Arlington, AZ – Fujifilm X-T5
Gila River Bridge – Arlington, AZ – Fujifilm X-T5
13 FT 6 IN – Arlington, AZ – Fujifilm X-T5
Around the Bend – Arlington, AZ – Fujifilm X-T5
Gillespie Dam Bridge – Arlington, AZ – Fujifilm X-T5
Desert Dam – Arlington, AZ – Fujifilm X-T5
Julio Suarez – Arlington, AZ – Fujifilm X-T5
Dam Reflection – Arlington, AZ – Fujifilm X-T5
Broken Dam – Arlington, AZ – Fujifilm X-T5
Lakeview – Lynx Lake, AZ – Fujifilm X-T5
Attention Anglers – Lynx Lake, AZ – Fujifilm X-T5
Can’t See the Forest – Lynx Lake, AZ – Fujifilm X-T5
Rural Tree – Arlington, AZ – Fujifilm X-T5
Green Field – Buckeye, AZ – Fujifilm X-T5
Abandoned Rural Home – Palo Verde, AZ – Fujifilm X-T5
More Than Double Wide – Arlington, AZ – Fujifilm X-T5
Hole in the Wall – Arlington, AZ – Fujifilm X-T5
PRA – Arlington, AZ – Fujifilm X-T5
Abandoned & Leaning – Arlington, AZ – Fujifilm X-T5
Desert Basketball – Arlington, AZ – Fujifilm X-T5
Double Cross – Arlington, AZ – Fujifilm X-T5
Palm Trunk & Blocks – Arlington, AZ – Fujifilm X-T5
Fake Fall Flowers – Arlington, AZ – Fujifilm X-T5
Arlington Baptist Church – Arlington, AZ – Fujifilm X-T5
Gate 8 – Arlington, AZ – Fujifilm X-T5
Flowing Water & Broken Footbridge – Arlington, AZ – Fujifilm X-T5
Irrigation Mist – Buckeye, AZ – Fujifilm X-T5

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H
Fujifilm X-T5 in silver:  Amazon  B&H

Find this Film Simulation Recipe and over 250 more on the Fuji X Weekly — Film Recipes App!

Help Fuji X Weekly

Nobody pays me to write the content found on fujixweekly.com. There’s a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!



  1. Francis.R. · November 27, 2022

    “Fake fall flowers” is great, a piece of Americana, the perfect light so if a person were there lost in thoughts while taking the sun the light would convey something similar to Hopper, acknowledging of course that his intense light was mostly in different places and different palettes. I like much this recipe, Ritchie; the other day I saw a crazy Western movie with cowboys and samurais, with Charles Bronson as the star, and if some Western was made today I’d love these colors and contrasts in it. The movie is called Red Sun, which maybe you know, I didn’t, and although I think the movie maybe was shot with Fujifilm I always relate views of the U.S. desert with Kodak.

    • Ritchie Roesch · November 28, 2022

      I think I’ve seen that movie many years ago… maybe 25 or 30. Might be worth watching again. I appreciate your kind and poetic comment!

  2. nathalieboucry · November 27, 2022

    Getting SUCH itchy fingers… This is stunning!

    • Ritchie Roesch · November 28, 2022

      I think you’ll like this one. Great for sunny days.

  3. David · November 27, 2022

    Thanks Ritchie

    Like yourself I was very keen to try the new nostalgia film sim and was also not as impressive on first experience. A few months in and I’m really enjoying it. I’m sure you have seen this post from Fuji rumors but just in case they have a quote from the Fuji engineer and the settings for the sim.

    the engineer recommends the following settings for Nostalgic Negative:
    White Balance: R:+2/B:-3
    Tone Curve: Shadow -2
    Color: -2
    he also adds he did not make these settings the default settings, because they are not the best allrounder settings, but when the scene does match up, those custom settings produce the best results and recreate best the atmosphere of the 70s.

    I have this as my C1 and in some cases prefer it to the factory settings.
    You have gone deeper so will be keen to try your version out.

    Thanks again for all your hard work and inspiration you give.


    • Ritchie Roesch · November 28, 2022

      Thanks for the tip! I’ll definitely take a look at that.

  4. miked2019 · November 27, 2022

    This one looks very interesting, Ritchie! It definitely has a 70’s vibe. What do you feel are the specific use cases for this recipe vs the original one you shared. I’m really enjoying the first one. I’m finding that Classic Negative is my favorite film simulation so far. I didn’t have the xt4 but just upgraded to the xt5. I’m hoping you are cooking up a new recipe for Classic Negative as well. Thanks for all you do. I just joined at the patron level to show my support.

    • Ritchie Roesch · November 28, 2022

      I think the first one I shared is more general-purpose, or at least a little more versatile, than this one. In the right situations I like this recipe better, though, for its more vintage aesthetic, but it definitely takes the “right” situations to really shine. I appreciate your kindness and support!

  5. miked2019 · November 28, 2022

    Thanks for the clarification. Makes sense. I’m going to play with both of them in different scenarios. I just discovered that on the xt5 when you make a custom setting you also need to make other adjustments to other menu items such as AF/MF settings. On earlier models the custom settings only applied to IQ settings like your film recipes. Also, you need to disable the custom settings update option kr your recipes will change each time you tweak them. I really do not like the new menu system! Love the new EVF though and the Ibis.

    • Ritchie Roesch · November 28, 2022

      My recommendation: you can copy and paste the custom presets. Setup C1 how you want it (takes a few minutes to go through everything), then copy that preset for C2-C7. Once you have that done, then you just have to adjust the IQ settings. I hope this helps.

  6. Nicolas · March 8

    Hi Ritchie

    another beautiful recipe! But unfortunately only for the XT5… Any recipe coming close to this with Trans IV sensors, like the XE4?


    • Ritchie Roesch · March 8

      I think it might be possible to replicate this for the X-E4 using Eterna. It won’t be 100% the same (mostly, the shadows will render different), but it should still be fairly close. Let me work on it. I appreciate your input!

      • Nicolas · March 8

        Thanks Ritchie

        Will try this!
        Since using the widgets of your app on my iPhone, having more recipes than just 7 ready in your pocket is great!

        Still keep praying for more slots than just the seven…

        OT: how did they come up with 7 custom settings in the first place?!? 😂

      • Ritchie Roesch · March 9

        I definitely wish there were more than 7! I keep hoping they add more. Glad the Widgets have been helpful!

  7. Michele Kipke · March 23

    This is gorgeous. I want to spend some time this taking photos in the desert. Any thoughts as to how to replicate this with an XT-3 or an X100F? Thank you

    • Ritchie Roesch · March 23

      Not on the X100F, but maybe something similar on the X-T3 using Eterna. I’ve been looking into it.

  8. nkwinston7 · March 25

    William Eggleston mainly shot Kodachrome, do you recommend this or Kodachrome 64 for the XT5. They’re both gorgeous hard to only keep 7 lol

    • Ritchie Roesch · March 27

      While Eggleston shot on Kodachrome in his early days (think Memphis and Mississippi… Guide and Chromes, if you are familiar), he shot a lot—especially after Kodachome II and X were replaced by Kodachrome 25 and 64—on color negative film. Much of his aesthetic was due to his printing process, which was specific and involved. So the Kodachrome recipes can be used to mimic an Eggleston look… as can this 1970’s Summer and even the new Summer of 1960 Recipe… depending on the specific Eggleston look you are after.

  9. Britt · April 9

    How would you recreate this using the Xt30ii?

  10. Marlon · May 19

    Is this available for the xpro3 as well?
    If not, is there a simulation which comes close?

    • Ritchie Roesch · May 19

      There are some similarities between Eterna and Nostalgic Neg, but I haven’t quite been able to recreate this Recipe using Eterna—there’s always something “off” with the results. I’d look at Vintage Color and Eterna v2 as “closest”….

  11. Matthew · June 6

    does this work on the x100v?

  12. Pingback: Fujifilm Recipes for Travel Photography - Me and My Stories -
  13. Izzi watson · August 22

    What lens have you used one the 1970 Summer with the T5?

    • Ritchie Roesch · August 22

      Almost all of these are the 18-55mm f/2.8-4 zoom. A couple might be the 27mm f/2.8, but I think they’re almost all (and maybe all) the kit zoom.

  14. Charlotte · September 10

    This looks amazing! Does anyone know how to keep a custom simulation once it’s imported into Lightroom? It keeps reverting to the original and my custom profile isn’t showing in lightroom. Would love to keep the profile so I can save the image as it was taken 🙂

    • Ritchie Roesch · September 11

      I haven’t used Lightroom in many years, so I’m definitely not the leading expert. There should be an option somewhere (and I don’t recall where) to apply the camera settings. However, it should be noted that Lightroom (and Capture One, etc.) will apply its version of its interpretation of some but not all of the JPEG settings. It can be a good starting point for RAW editing (get you halfway there), but it won’t be identical to the SOOC JPEGs.

  15. Yogendra · October 13

    Wow all the pictures have come so nice. I like those shadows and orangie feel. I will try this sometime.

Leave a Reply