RitchieCam Update!

B&W Fade Filter — XPan 65:24 Aspect Ratio

I just released RitchieCam update 1.2.0! If you have RitchieCam on your iPhone and it didn’t update automatically, be sure to manually do it right now. If you have an iPhone but don’t have RitchieCam, go to the Apple App Store and download it today!

For those who don’t know, RitchieCam is an easy-to-use streamlined camera app intended to bring one-step photography to the iPhone. There are 18 analog-inspired filters so that you don’t have to edit your mobile pictures if you don’t want to. It is intended to be simple enough to be useful for anyone and everyone with an iPhone, and robust enough that even seasoned photographers should find it satisfying. Visit RitchieCam.com to learn more. Also, be sure to follow RitchieCam on Instagram!

What’s new in this update? There are three new features: drag to switch filters, 65:24 aspect ratio, and straight-down level indicator. Each one of these is discussed in detail below. There are also several small improvements and refinements, which will mostly go unnoticed—the most obvious is the enlarged EV +/- switch, hopefully improving its ease of use. Many other features and improvements are in the works, but it takes time to bring them to fruition, so be patient if this update doesn’t include what you were hoping it would—for certain, many great things are coming down the road.

Let’s take a look at the three new features!

Drag to Switch Filters

There’s a new way to select your desired RitchieCam filter even faster—simply drag your finger across the viewfinder! If you are a RitchieCam Patron, far-left is Standard Color, far-right is Dramatic B&W, and the 16 other filters are in-between; otherwise, left is Standard Color, middle is Analog Color, and right is B&W Negative. This is a quick and fun way to get to whichever filter you want to use, or to see which filter might be the best fit for the scene.

The video above is a screen-recording I made using this new feature. Just picture a finger dragging across the screen, left-to-right. I was trying to be slow and smooth, but this is a snappy function, so it is as quick as you are—you are in control of how fast or slowly you swipe through the filter options.

Drag-to-switch is a new way to find and select filters, but the previous methods still work as they always have. I think a lot of you will prefer this new method, but it is completely optional, so nothing changes for you if you like your current process; however, if you ever wished that there was a quicker way to switch filters, now there is!

65:24 XPan Aspect Ratio

Analog Color Filter — XPan 65:24 Aspect Ratio

The 65:24 aspect ratio was made popular by XPan cameras, a joint venture between Fujifilm and Hasselblad. I received a lot of requests for this aspect ratio, so I am happy to announce that it is now an option on RitchieCam! You can capture panoramic pictures straight from RitchieCam, no cropping required.

Currently there are six aspect ratios to choose from: 4:3/3:4, 5:4/4:5, 1:1, 3:2/2:3, 16:9/9:16, & 65:24/24:65. The panoramic 65:24 ratio can be challenging to use, but also highly rewarding, producing cinematic feelings that are only possible by going wide—give the XPan ratio a try today!

Dramatic B&W Filter — Xpan 65:24 Aspect Ratio

Level Indicator for Straight-Down Photography

If you ever do product photography that requires you to shoot straight down, it can be difficult to get the camera level. I’m always off by a little, tilted slightly one way or another. But RitchieCam is here to help!

Now, when the phone is flat (parallel to the ground), the gyroscope activates a white and yellow plus that, when aligned (indicated by the yellow plus as the only one visible), lets you know that the phone is level, not tilted in any direction. This feature is always on, so anytime the phone is flat when using RitchieCam, the pluses will appear. Some of you might not ever use this, but for some of you this is a really big deal.

Level
Tilted

RitchieCam Filter Intensity Trick

iPhone 11 — RitchieCam App — Instant Color 3 — 30% Intensity

As Chase Jarvis coined, the best camera is the one that’s with you—sometimes that’s your cellphone. Whenever I use my iPhone for photography, I always use my very own camera app: RitchieCam. Designed with a one-step philosophy, RitchieCam produces photos that are ready to be shared or printed the instant that they’re captured.

I partnered with Sahand Nayebaziz to develop RitchieCam. I worked with Sahand on the Fuji X Weekly and Ricoh Recipes Apps, so we already had established a great working relationship even before beginning work on this camera app. Sahand uses Fujifilm cameras, and sometimes his iPhone, for his photography.

Sahand and I were talking recently when he mentioned that his favorite RitchieCam filter is Instant Color 3 set to about 30% intensity. I have always used 100% intensity. Even though I put this feature into the app, I had never used it personally, other than testing it out when it was being developed. I thought that some would appreciate it, so it was important to include it.

The three-slider icon (between the star and gear) opens the Filter Intensity slider. All the way right is 100% and all the way left is 0%. I like to use 100% on all of the filters, but that’s to be expected because I created the filters. You might prefer something different, so you can customize the intensity to fit your tastes.

I thought that there’s some potential for creativity with this feature, so I began to experiment with it. First I tried Sahand’s suggestion of Instant Color 3 at 30%, which did in fact produce good results (see the picture at the top of this article). Then I played around with the other filters at various intensities.

B&W Fade Filter set to 70% intensity

I found the three black-and-white filters in particular can produce interesting results, because they become muted-color filters when set to about 70% intensity. Of the three monochrome options, my favorite filter to adjust the intensity of in order to create color pictures is Dramatic B&W. Set to about 70%, the Dramatic B&W filter makes for wonderful muted-color photography. I was actually very impressed with this, and spent a couple of days shooting the Dramatic B&W filter set to about 70% intensity.

Here are some examples:

Dramatic B&W Filter set to 70% intensity
Dramatic B&W Filter set to 70% intensity
Dramatic B&W Filter set to 70% intensity
Dramatic B&W Filter set to 70% intensity
Dramatic B&W Filter set to 70% intensity

The RitchieCam App has 18 filters (15 color and 3 B&W), but the potential aesthetics that can be achieved using RitchieCam is much greater because you can adjust the intensity of each filter, and that adjustment changes the look—at least a little, and sometimes a lot—which gives you even greater creative control over your pictures.

If you have an iPhone and you haven’t downloaded the RitchieCam App, go to the Apple App Store right now and do so! Then play around with the Filter Intensity slider and see what fun things you come up with. Let me know which filter is your favorite, and what intensity you use. If you find something especially interesting, I’d love to try it myself.

RitchieCam Shoutout by Leigh & Raymond!!

Leigh & Raymond Photography (formally known as The Snap Chick) dropped a video with a wonderful shoutout to my RitchieCam iPhone camera App! You’ll find the video above—RitchieCam is mentioned at about the 11-minute mark. Wow! Really, wow! I’m speechless. Thank you, Leigh and Raymond, for your kindness and support!

For those who don’t know, RitchieCam is an easy-to-use streamlined camera app intended to bring one-step photography to the iPhone. There are 18 analog-inspired filters so that you don’t have to edit your mobile pictures if you don’t want to. It is intended to be simple enough to be useful for anyone and everyone with an iPhone, although it is robust enough that even seasoned photographers should find it satisfying. Visit RitchieCam.com to learn more. Also, be sure to follow RitchieCam on Instagram!

If you have an iPhone, download RitchieCam from the Apple App Store today!

Here are some photographs that I recently captured with the RitchieCam App while visiting California’s central coast:

Classic Color Filter
Classic Color Filter
Color Negative Low Filter
Analog Color Filter
Instant Color 3 Filter
Instant Color 1 Filter
B&W Fade Filter — XPan 65:24 Aspect Ratio Coming Soon!

RitchieCam Update #1

I just released the first “major” RitchieCam app update. For those who don’t know, I created an iOS camera app to simplify and streamline your iPhone photography. The app is free, and is intended to be a useful free tool, yet becoming a RitchieCam Patron unlocks all of the filters and the best app experience.

There are a lot of features that I want to incorporate into the app, but it takes time and work to implement them all, so they will roll out over time. In other words, RitchieCam is just going to get better and better! I just released the first significant update—if you have RitchieCam on your phone and it didn’t automatically update, be sure to manually do it in the App Store now.

One new feature is the volume button—either up or down—as a shutter release. Depending on how you hold your phone, this is a more convenient way to take pictures. Instead of tapping the circle shutter at the bottom, you can press either volume up or volume down to accomplish the same thing. The ability to use the volume buttons to capture photographs was highly requested, so I’m pleased to be able to include it in this update.

Another new feature is additional aspect ratios. Originally, all RitchieCam photos were in iPhone’s standard 4:3 aspect ratio, which is necessary if you want to use the full resolution of the sensor. But if you prefer a different shape, there are now five aspect ratios to choose from: 4:3, 3:2, 5:4, 1:1, & 16:9.

Here are some photos, all captured using the Standard Film filter on RitchieCam, illustrating the different aspect ratios:

4:3 / 3:4

3:2 / 2:3

5:4 / 4:5

1:1

16:9 / 9:16

RitchieCam saves the pictures in Apple’s High Efficiency Image Container (HEIC, also called HEIF) format, which maximizes image quality while simultaneously taking less space on your phone. It’s also necessary for implementing some new features down the road. The downside to HEIC is that it is less universally compatible with non-Apple programs. For those who prefer JPEG over HEIC, you now have that option—tap the Gear icon, and you’ll find the Format toggle about halfway down.

The other improvements are less obvious. RitchieCam will now remember the last Flash and EV settings used (as well as the aspect ratio), which will hopefully improve the user experience for some of you. There are several behind-the-scenes optimizations to improve speed, stability, and quality, which you’re not likely to notice, but micro improvements add up over time, so they’re important to continuously work on.

And that’s the update! Already work has begun on the next one. If the feature you were hoping for isn’t in this one, with any luck you won’t have to wait too long for it, but I do ask for your patience, because these things do take awhile. In the meantime, I hope there’s something in this update that you find helpful to you.

Fujifilm X100V vs iPhone, Part 1: Grand Tetons

Sun Behind The Tetons – Grand Teton NP, WY – Fujifilm X100V – “Elite Chrome 200
Sun Behind Tetons & River – Grand Teton NP, WY – iPhone 11 – RitchieCam – “Color Negative Low”

I recently visited the Grand Teton National Park in Wyoming. This iconic mountain range sits just north of the tourist town of Jackson Hole. If you’ve never been, this is a “bucket list” kind of place that you should absolutely try to see in person if you can. My visit was a quick weekend getaway, and not surprisingly the weather didn’t really cooperate. Still, I wanted to get in some photography, and so I did.

Reviewing the pictures, I noticed that I captured some similar images with my Fujifilm X100V using various Film Simulation Recipes and my iPhone 11 with the RitchieCam app using various filters. For those who don’t know, I created an iPhone camera app called RitchieCam, which you can learn more about by clicking here. I thought comparing the X100V and iPhone pictures would make an interesting article.

What I don’t want to do is view massive crops side-by-side. The Fujifilm X100V and the iPhone are much different tools, so this will be a very general overview without pixel-peeping.

Technically speaking, the X100V is far superior, and it isn’t even close. For technical image quality, the X100V is the camera to grab, but the iPhone, with its tiny little sensor, is surprisingly good, all things considered. The advantage of the iPhone is that you have it with you all of the time, and you can quickly and easily share the pictures captured with it across the world (especially if you used the RitchieCam app). Convenience and speed are the reasons to choose the iPhone over the X100V, but the X100V is pretty compact and quick, too. For printing or viewing large, the X100V is the right tool. For quick sharing, the iPhone is the right tool. Here’s the great news: you don’t have to choose—use both, or use the one that you happen to have with you.

This is the first in a series of articles where I’ll compare photographs captured with the Fujifilm X100V using Film Simulation Recipes and the iPhone using the RitchieCam app. Below are photographs captured with these cameras at the Grand Tetons in Wyoming. Let me know in the comments which pictures you like best!

Fujifilm X100V

Snake River Overlook Morning – Grand Teton NP, WY – Fujifilm X100V – “The Rockwell
OneSkee – Grand Teton NP, WY – Fujifilm X100V – “Retro Gold Low Contrast
Mountains & Frozen Land – Grand Teton NP, WY – Fujifilm X100V – “Elite Chrome 200”
Pinky Rose – Jackson Hole, WY – Fujifilm X100V – “Kodachrome 64
Cold Nights – Jackson Hole, WY – Fujifilm X100V – Upcoming Recipe
Night Statue – Jackson Hole, WY – Fujifilm X100V – Upcoming Recipe
Tetons in March – Grand Teton NP, WY – Fujifilm X100V – Upcoming Recipe
Snake River Overlook Monochrome – Grand Teton NP, WY – Fujifilm X100V – “Kodak Tri-X 400

iPhone + RitchieCam

Morning at Snake River Overlook – Grand Teton NP, WY – iPhone 11 – RitchieCam – “Analog Gold”
OneSkee Snow – Grand Teton NP, WY – iPhone 11 – RitchieCam – “Instant Color 1”
Sunset Behind the Tetons – Grand Teton NP, WY – iPhone 11 – RitchieCam – “Color Negative Low”
Railroad – Jackson Hole, WY – iPhone 11 – RitchieCam – “Analog Gold”
CocoLove – Jackson Hole, WY – iPhone 11 – RitchieCam – “Night Negative”
Cowboy Bar – Jackson Hole, WY – iPhone 11 – RitchieCam – “Night Negative”
Tetons in Winter – Grand Teton NP, WY – iPhone 11 – RitchieCam – “Color Negative”
Snake River & Tetons – Grand Tetons NP, WY – iPhone 11 – RitchieCam – “Dramatic B&W”

Part 2: Multnomah Falls

Download the Fuji X Weekly App here:

Download the RitchieCam App here:

Introducing RitchieCam!

Surprise! I just released an iPhone camera app. I call it RitchieCam, and it’s available in the App Store right now for free!

What is RitchieCam? It’s an easy-to-use streamlined camera intended to bring one-step photography to the iPhone. You’ll find 17 analog-inspired filters so that you don’t have to edit your mobile pictures if you don’t want to. I think you will appreciate the app, yet it is intended for anyone and everyone with an iPhone, and not just photographers. You can read all about it at ritchiecam.com.

This is a project I’ve been secretly working on for nearly a year. While I always thought it would be difficult and complicated, I had no idea just how much so! I’m extremely happy with how it turned out, yet I hope that this is just the beginning, as there are several new features and improvements already in the works, and even more on my wish-list. I’m very proud of RitchieCam, and I hope that you find it fun and useful. I personally have enjoyed using it over the last several weeks, including on a road trip to Moab, Utah.

RitchieCam is free! Or, really, it’s a “freemium” app, and for $9.99 (USD +Tax annually) you can unlock all of the filters and features.

Some pictures I captured with RitchieCam on that Moab road trip:

Standard Film
Faded Film
Instant Color 3
Analog Gold
Night Negative