New: Fujifilm X-S10

It seems like everyone is talking about the newly announced Fujifilm X-S10, an upcoming mid-range interchangeable-lens mirrorless camera with in-body image stabilization (IBIS). This new camera will be released on November 19 for $1,000 for the body-only.

The X-S10 is a new line, not just a new camera. Fujifilm obviously didn’t listen to my advice (I highly doubt they ever saw it). Really, Fujifilm should have added IBIS to the X-T30 and called it the X-T40, at least that’s what I suggested. Instead they made a new camera from scratch (is that what the “S” stands for?). Internally, the X-S10 is an X-T4 (Fujifilm’s high-end model). Externally, this is an X-T200 (Fujifilm’s low-end model) with a grip (I assume the grip is for heat dispersion more than anything). It seems like they put a Porsche engine inside a VW Bug.

The X-S10 is the X-T4, except smaller, lighter, not weather sealed, with only one memory card slot, and in a body similar to the X-T200 (but with a hand-grip). You get a pretty darn solid camera for a pretty decent price. But, you also get a PASM dial instead of the shutter and ISO dials. It’s what’s on the inside that counts, right? On the inside the X-S10 is a great camera, no doubt about it!

I don’t like the name, though. Did Fujifilm put their hand in a Scrabble bag and pull out an S? What does the S stand for? When I think of S10, I think of cheap Chevy trucks with questionable reliability and presumably lots of rust. That’s not a good association! Of course, if you say the full name, it sounds like “Excess 10” which perhaps is appropriate but not necessarily great from a marketing point-of-view. Maybe the S stands for Sony-killer, which is what I think Fujifilm hopes that this camera becomes. It seems pretty obvious that the Fujifilm X-S10 and the Sony A6500 will be direct competitors. The A6500 is aesthetically uninspiring, so despite my misgivings about the X-S10’s body design, it still wins hands down over the Sony model, in my opinion. Most likely, the S stands for stabilized, as this camera joins a small list of Fujifilm cameras that have IBIS.

Interestingly, Fujifilm also announced a new 10-24mm f/4 lens, which is simply an update to a lens they’ve had for awhile. The new version is weather-sealed. There are a few other small improvements, but weather sealing is the big one. Apparently at some point you’ll be able to buy the X-S10 bundled with the new 10-24mm lens, but the X-S10 isn’t weather sealed, so you might be better off buying the old version of the lens instead, if you plan to use it with that camera.

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Fujifilm X-S10 Amazon B&H

Announced: Fujifilm X-T200

Fujifilm X-T200

Fujifilm just announced the upcoming X-T200, which is the successor to the X-T100. While the X-T200 looks a lot like the camera that it’s replacing, and some of the specs might seem identical, this is definitely an improved model. Essentially, it’s a Fujifilm X-A7 that looks like an X-T100, but with some brand new features. The camera will ship on February 27, but you can pre-order now.

The main upgrades on the X-T200 are auto-focus, video, and the rear screen. For still pictures, there’s not much to distinguish this camera over the previous model. Auto-focus got a very nice boost, with the same capabilities as the X-A7. This camera also now has the same rear screen as the X-A7. Video is a night-and-day difference. The X-T100 has disappointing video capabilities, while the X-T200 overflows in this department.

One of the interesting new features is called “digital gimbal” which essentially crops the image slightly to make a smooth video without image stabilization. It’s similar to what GoPro has on their new models. It’s a great addition for those who plan to use the camera for video.

Who is it for? The X-T200 would make an excellent first interchangeable-lens camera for someone new to photography. It could be a great second body for someone who already has another Fujifilm X camera. Those who vlog or make YouTube videos might especially appreciate this model.

The X-T100 was clearly a step-down from the X-T20, both in price and features, while the X-T200 keeps up with the X-T30 quite well, and is a little cheaper, but not by a huge amount. It is a Bayer sensor camera and not X-Trans, and because of that it’s missing some of the options that the X-T30 has, yet the X-T200 has some features that the X-Trans model doesn’t. I would recommend the X-T30, but if you want to save a little money, the X-T200 is a surprisingly solid alternative. The X-A7 doesn’t have the “digital gimbal” feature found on the X-T200, but it’s also a little cheaper, so if you don’t need it, you might as well buy the X-A7 instead, because it’s essentially the same camera, just in a different shape. For still photography, the X-T100 is basically just as good as the X-T200, and you can pick it up for much less, but if video is important to you, the X-T200 is the camera to buy.

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Fujifilm X-T200 (Body Only) $700   B&H   Amazon
Fujifilm X-T200 w/15-45mm lens $800   B&H   Amazon