Well, apparently Ricoh will not be announcing a GR IV anytime soon, according to Pentax Rumors. Additionally, the supposed GR IV Monochrome camera will likely never happen.

When Fujirumors reported it last week, I suggested that the news should be taken with a grain of salt. It just didn’t make sense to me. Not because these cameras wouldn’t be massively successful or that I wouldn’t be personally interested, but because Pentax Rumors didn’t report it first, and the GR III and GR IIIx are selling very well, so there should be no eagerness from the brand to replace them.

Pentax doesn’t update their lineup as often as other manufacturers. I think that’s good, and that camera companies—including Fujifilm—discontinue models much too quickly. A normal production lifespan should be four-to-five years, then, when the next generation is released, it’s a notable refresh. With quickly advancing digital technology and stiff competition, it can be tough to wait that long, so maybe don’t listen to me; however, I think replacing cameras every two or three years (sometimes less) is just difficult to sustain and seemingly unnecessary.

I don’t believe there is any need for Ricoh to replace the GR III anytime soon, as long as they continue to offer Kaizen firmware updates to keep it fresh. Same for the Fujifilm models in the current lineup that are getting older, such as the X-T30 II, X-H2s, X-H2, and X-T5. There’s been talk within the community recently about successors, but there’s no need for Fujifilm to release them anytime soon. I would suggest 2026, personally, or maybe even 2027. That’s probably an unpopular opinion, but I’d like to see Fujifilm manufacture models for more than just a couple years before discontinuing them. I don’t mind that an X-Pro4 hasn’t been announced yet, but it’s too bad that the X-Pro3 was discontinued. Ditto for the X-E5 and X-E4. The X-E4 should still be being manufactured right now, since it was discontinued with such a large demand and long backorder list.

I think we reached a point awhile ago where we can keep our cameras for many years and they’re still excellent and not obsolete. Obviously that’s a tough position for manufacturers, because perhaps consumers aren’t buying as many copies since they’re waiting longer to upgrade. My opinion is that if camera makers design and release desirable models—maybe unconventional yet intriguing or exciting cameras—it will drive sales. The Ricoh GR III and Fujifilm X100VI are both excellent examples of this. Neither are cameras that you really need, but they’re both ones that a lot of people want. They are desirable because they’re fun, and not just soulless tools packed with the latest technical advances. Fujifilm—perhaps more than any brand—is good at making those types of cameras. It’s really fueled their success, and will continue to do so well into the future.

See also: Ritchie’s Ricoh Recipes