Fujifilm Take Notice: Ricoh Just Did What You Won’t

Captured with the new “Negative Film” Picture Control Effect on my Ricoh GR III.

Fujifilm, pay close attention: Ricoh just did with their GR III and GR IIIx what you won’t do with your X-series cameras.

Fujifilm has stated that they’re moving away from Kaizen and to expect less of it going forward, but some other camera makers—including Ricoh—are embracing it. In fact, Ricoh just added a new Picture Control Effect, which is their Film Simulations equivalent, to their GR III and IIIx cameras. This new Effect is called Negative Film, and it looks pretty good so far to me. It’s not really like anything on Fujifilm exactly—perhaps it could be described as somewhat similar to a cross between Classic Negative and PRO Neg. Std—but it does produce an aesthetic that’s easy to appreciate.

I want to point out that the GR III was released almost at the same exact time as the Fujifilm X-T30. Since the release of the X-T30, Fujifilm has introduced three new Film Simulations—Classic Negative, Eterna Bleach Bypass, and Nostalgic Neg.—plus some other JPEG options like Color Chrome FX Blue, Clarity, and Grain size. None of it has trickled down to the X-T30 (or X-T3). Even the X-Pro3 and X100V—premium models, supposedly—weren’t given the Kaizen love that they (really, Fujifilm’s customers) deserve. Yet little ol’ Ricoh not only created a new Effect for apparently no reason other than the fun of it, and they gave it to the almost four-year-old GR III just because they wanted to make their customers happy.

Captured with the new “Negative Film” Picture Control Effect on my Ricoh GR III.

I have a ton of advice that I’d give to Fujifilm if they were ever interested in hearing my opinions. I mean, I have a pretty good pulse on a big chunk of their customer base, and I’ve done more than most to bring them new customers, whether directly or indirectly, so you’d think they would be interested in hearing what I have to say. The very first suggestion that I would have for them is to do more Kaizen and not less. I get that it costs time and money, but fostering a happy long-term repeat customer base is priceless, and well worth whatever it takes to do that. A lot of photographers go from brand-to-brand-to-brand, or they begrudgingly put up with a brand for a long time because they don’t want to endure the cost and headache of switching, and there is a surprisingly large amount of disloyalty among customers. Yes, there are the outspoken fanboys—I am one for Fujifilm—but while their voices are loud, their numbers are surprisingly small. So if a brand can actually make more of their customers loyal, which they do by showing them that they matter and are appreciated, it can have a significant long-term impact. Of course, if your customers don’t think you care about them, they’ll be more quick to leave when another brand offers something new and exciting, or if they think that another brand cares more about their customers than the one they’re currently using.

Ricoh just made sure that their customers know that they care. Fujifilm, make sure that your customers know you care!

Below are some examples of photos captured using the new Negative Film Picture Control Effect on my Ricoh GR III.

See also: Ritchie’s Ricoh Recipes

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Ricoh GR III  Amazon  B&H  Moment
Ricoh GR IIIx  Amazon  B&H  Moment

New Recipes for Ricoh GR!

Captured with the new Vibrant Teal recipe for Ricoh GR III

Ricoh GR owners rejoice! I just published a new Recipe Collection, called The California Negative Collection, for the Ricoh GR III and Ricoh GR IIIx cameras! Find it at Ritchie’s Ricoh Recipes, and on the Ricoh Recipes App!

Also, the Ricoh Recipes App received an update, which fixed some bugs and added the ability to search for recipes by name. If you have the App, be sure to update it manually if your phone didn’t do so automatically.

Have a Ricoh GR camera? Download the Ricoh Recipes App today!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Ricoh GR III — AmazonB&H
Ricoh GR IIIx — AmazonB&H

Introducing: Ritchie’s Ricoh Recipes!

I’m very exciting to announce a new project that I’ve been secretly working on for the last several months: Ritchie’s Ricoh Recipes! This is similar to Fuji X Weekly film simulation recipes, except for Ricoh GR cameras. Obviously, Ricoh and Fujifilm cameras are much different, so the recipes are much different, too; however, I’m very pleased with how these turned out. If you own a Ricoh GR, GR II, or GR III camera, you’ll want to check it out!

Why Ricoh GR? I often get requests to make recipes for other camera brands, but the top asked-for brand is Ricoh. At first this might seem strange, since Canon, Sony, and Nikon (and probably a few other brands, too) are much more popular than Ricoh, but there are three factors that make this seemingly unlikely camera a popular request. First, a surprisingly large number of Fujifilm photographers also own a Ricoh GR camera. Why? Because Fujifilm and Ricoh are both popular options for street, travel, and documentary photography, and Fujifilm doesn’t offer a great alternative to the GR (the X70 has long been discontinued, and the XF10 was a little underwhelming). Second, Ricoh GR photographers are more open to using straight-out-of-camera JPEGs due to the camera’s film heritage and the film-like experience of shooting JPEGs. Third, Ricoh has included many useful and creative JPEG options on the GR cameras—it’s easier to create recipes that you’d actually want to use than with some other brands.

I don’t know the percentage of Fujifilm photographers who also use a Ricoh GR, but it has to be a fairly significant number based on the requests that I’ve received. Many of the messages are to the effect of, “I love using your recipes on my X-Pro2, and I’d really like to do something similar on my Ricoh GR III.” While this project is for a different camera brand, I’m hoping that it is largely for the benefit of the Fujifilm community. I believe that many in this audience will find it a useful resource.

Ricoh Recipes are different than my Fujifilm Recipes, not only in how they look but in how they’re organized. Choose either GR/GR II or GR III. Within each camera category are four recipe Collections. Within each Collection are five recipes. In other words, there are 40 recipes, 20 for the GR/GR II and 20 for the GR III.

A Ricoh Recipes App (similar to the Fuji X Weekly App) is in the works for both iOS and Android, and should be available before the end of the month. With any luck, it could be available as early as the middle of September. On the app, for Ricoh Recipe Patrons, will be eight bonus recipes (one for each Collection). Be sure to check out Ritchie’s Ricoh Recipes Blog. Follow me on Instagram, too! Please be patient with the website (and app), as it is all still very much a work-in-progress, and far from finished.

I’ve been trying really hard to prevent this new project from interfering with Fuji X Weekly. I have a whole bunch of upcoming things for this website, which I think you’ll appreciate. There are many film simulation recipes in the works. If you don’t own a Ricoh GR camera, don’t worry, there’s a lot of great things happening for Fujifilm, so stay tuned. If you do own a Ricoh GR camera, I hope that you enjoy trying these new recipes for your camera!