Dear Fujifilm


I doubt that anyone with any position of influence within the Fujifilm corporation reads Fuji X Weekly, but I’m writing this open letter to Fujifilm on the off chance that someone who can enact change within the company will find and read this. There is one piece of feedback regarding Fujifilm cameras that I have received far more than anything else. By “far more” I mean probably 10-1 this one thing verses everything else combined. It’s a landslide! I feel that perhaps the only reason Fujifilm has not addressed it is because they are unaware that there is a big demand from their users for this thing.

What is this thing that I’m talking about? The ability to save white balance shifts with each custom preset in the Q menu. If you select Auto-White-Balance for each of your presets, whatever the one white balance shift that’s been selected is applied to every preset. But, if your presets are anything like my film simulation recipes, each one likely requires a different white balance shift. Every time that you change to a different custom setting, you have to also go into the menu and change the white balance shift. It adds extra steps and button presses. You should be able to save a unique white balance shift with each preset in the Q menu.


Please, Fujifilm, update your cameras to allow each custom preset to have a white balance shift saved with it. This would save your customers time and frustration and otherwise make using Fujifilm X cameras a more enjoyable experience. It’s a little thing, but it would be a big deal to a lot of people. It really doesn’t seem like it would take much effort to update the firmware to allow this. It should be a fairly simple software change that your programmers could handle with relative ease.

I really hope that someone at Fujifilm reads this and takes these words into consideration. I’ve been saying this for probably a year-and-a-half or more, and I’ve not been heard. Perhaps this open letter will be more visible. The reality is that this will likely be unseen by those who could bring about this change, so I’m not holding my breath. But it’s good that I do what I can do, which is use my voice on this blog, to make a long-shot plea to get this one issue fixed. Maybe, just maybe, it will work.


  1. fragglerocking · March 14, 2019

    Fingers xt!

  2. Luís Costa · March 14, 2019

    I wholeheartedly support this request, it would be godsent for us jpgnatics!

  3. sharonwinterschorr · March 14, 2019

    Agreed! Z

  4. Jackie Ng · March 14, 2019

    Fujifilm this issue also applies to the Raw x converter application too, making it pretty much useless , please also update that to allow is to save white balance shift into preset !

    • Ritchie Roesch · March 14, 2019

      That’s real good point that I hadn’t considered. Thanks for the input!

  5. Jamie · March 14, 2019

    This would be amazing especially for your JPEG settings!

  6. chefkochhang · March 14, 2019


  7. Eric · March 14, 2019

    Fully support this request!!!

  8. Tim · March 16, 2019

    Exactly this!!!
    Right now i have a fn button dedicated to the wb shift, just to switch it „easily“ when switching custom settings!

    • Ritchie Roesch · March 16, 2019

      That’s a great idea! I haven’t been smart enough to do that, so I appreciate the tip!

      • Tim · March 16, 2019

        Glad i could help 😀

  9. Fuji X100F Shooter · March 16, 2019

    have never run into this problem on the x100f, changing between custom settings honors the custom wb settings for that recipe, being limited to 3 WBs settings for 6 presets is another story though

    • Ritchie Roesch · March 16, 2019

      Custom white balance is not auto white balance, but I am glad that you have a system that works for you! One of my recipes uses a custom white balance, but it’s difficult to ask others to try and somehow get the same kelvin measurement, so I avoid it if I can. But anything that works for you is good, so I appreciate you sharing. Perhaps this information will be helpful to others.

  10. Ricardo · March 18, 2019

    This and also the Auto ISO mode (between auto1 ,2 and 3 to fix the maximum and minimum values of ISO and shutter speed would be awesome…

  11. Khürt Williams · April 28, 2019

    I agree 100%! I think a firmware update could easily accomodate this.

    • Ritchie Roesch · April 28, 2019

      I wouldn’t think it would be a big deal for the software engineers. I have to think that Fujifilm is simply unaware of this issue.

Leave a Reply