Fujifilm Used My Photo!

Did you see this? Fujifilm used one of my pictures!

They, of course, received my permission first. And, yes, that means I have spoken with Fujifilm, and they know that this website exists. I’m not sponsored by them or have any official association—I’m not an X-Photographer, for example. It’s good to know that they know what’s being published on Fuji X Weekly, because this audience is filled with their best customers. I published an article, Shrinking Camera Market: What Fujifilm Should Do In 2021 & Beyond, which contained what I feel is solid advice, but the best suggestions are from you all, found in the comments section. I hope Fujifilm read it, and there’s a chance they might have. I want your voice to be heard.

Back to the picture!

Duskflower – Bountiful, UT – Fujifilm X100V

The image that Fujifilm used, which is the picture above, is from my article, Fujifilm X100V Hack: Turn Daylight Into Blue Hour. It was captured during the day and not during dusk or dawn like it appears to have been. Read my article if you want to know how I did it. The Fujifilm article, Using Low Key To Create High Drama, is about low-key photography, which is basically an overall dark picture where light is emphasized on only a small part of the frame. In my picture, the flower is where the light is emphasized, and the rest is pretty dark.

It’s cool to see my picture used in an educational piece by Fujifilm. I hope that it inspires you to try low-key photography, or maybe even experiment with flash and white balance. But perhaps, more importantly, it is an indication that Fujifilm is aware of what’s happening on this website, and maybe—just maybe—they’ll be influenced by this community in some way.


  1. Ricardo Richon Guzman · November 19, 2020

    It was kind of obvious that Fuji would reach to you somehow as “they care for the customers” and what a right move to do it with your awesome work over the years


  2. Robin Pole · November 19, 2020

    Congratulations Ritchie, that’s good news for all of us.

  3. Peter Edwards · November 19, 2020

    Well done Ritchie, nice to see you’ve been noticed…

  4. Artur Tomaz · November 20, 2020

    For me it’s kind of a recognition that you entirely deserve. This site is fantastic!

    • Ritchie Roesch · November 21, 2020

      Thank you so much! I appreciate your kind words!

  5. Khürt Williams · November 20, 2020


  6. theflb · November 21, 2020

    You were bound to show up on their radar sooner or later. This website has been invaluable to the Fuji community

  7. miguelosvaldo (@miguelosv) · November 21, 2020

    This site is a reference even for amateurs. Congrats and keep the good work.

    • Ritchie Roesch · November 21, 2020

      Thanks so much! This audience is everybody from “I just got my first camera today” to “Experienced Pro” and everyone in-between.

  8. Jimmy · November 21, 2020

    If you do get to talking with Fuji, could you ask them for a built-in 5 point tone curve?

    • Ritchie Roesch · November 21, 2020

      I think that’s a wonderful idea! I don’t know how interested Fujifilm is in hearing about design ideas, but if I’m ever able to, I’ll bring this up!

  9. Mark C · November 24, 2020

    Congratulations, well deserved!

  10. Pingback: Fuji X Weekly Film Recipes App on Island in the Net by Khürt Williams
  11. Pingback: New Video: Making Blue Hour Photographs During Daylight | FUJI X WEEKLY

Leave a Reply