I wrote an article for Moment—Why Shooting JPEGs Is So Popular (& 10 Fujifilm Simulation Recipes)—and they published it today! If you have a few minutes, click the link and check it out.
What’s the story behind this article? I had a great conversation with Moment recently, and we discussed various ways that we might be able to collaborate. Moment is the coolest camera store, so it’s really an honor to partner with them in any way that I can. And we have in the past. I wrote part of an article—Why I Never Shoot RAW — FujiFilm Simulations, Recipes, and More!—with Joshua Martin that they published back in September of 2021. Right around that same time we gave away five CineBloom filters, too. Although not a collab, I also reviewed Moment’s 58mm Cellphone Lens. The article they published today came out of the recent conversation we had.
I hope the Why Shooting JPEGs Is So Popular article will achieve several different things. First, I want to reach Fujifilm photographers who have never heard of Fuji X Weekly and Film Simulation Recipes (yes, there are some), and perhaps they will find it all very fascinating and give one a try. Second, I want to reach those who shoot Fujifilm cameras and have heard of Recipes, but perhaps have been too apprehensive to actually use them, and maybe now they will. Third, I want to convince some who shoot Canikony and are frustrated with their current RAW workflow to buy a Fujifilm camera and give Recipes a try. Fourth, I want to explain to those who just don’t “get it” why more and more photographers are choosing to shoot JPEGs and not edit their images, because some of those who have never tried it just can’t fathom why anyone would. Fifth, I want to encourage those who do shoot with Film Simulation Recipes and some grumpy stranger on the internet tells them that they’re doing it wrong; there’s a movement within photography, and you’re a part of it, which is really an incredible thing when you think about it.
There might be more collaboration opportunities between Fuji X Weekly and Moment—this article was simply the next step in a growing partnership. I don’t know for sure what the future collabs might be, but we definitely tossed around several cool ideas. We’ll have to wait and see which ones happen and which don’t, and if other new opportunities arise. In the meantime, I hope that you enjoy the article!