Fujifilm teased a new upcoming camera on their social media accounts. Not much is known about it. The biggest clue is the title: Half the Size, Twice the Story. The camera appears to be quite small, perhaps similar to the Fujifilm X30, but maybe smaller than that—it could be even smaller than the X70. It’s hard to say from the teaser.
Interestingly, there appears to be a small film simulation screen (kind of like the X-Pro3, but shaped differently, and maybe with less information) on the rear. Looks pretty cool, from the little that can be seen.
There’s been talk for awhile now of a “half frame” model that’s essentially a digital version of the Pentax 17 half-frame 35mm film camera. I don’t know if this is that, or even what that means exactly, but it could be. And if it is, it will be a lot of fun. I don’t think anyone will use it as a professional camera (of course it could be, and someone will do so just to prove the point, I’m sure), but as an enjoyable carry-everywhere model, or as a first camera for your kids, it could be quite tempting. This is just speculation, obviously—not much is known, not even when it might be released.
And there’s also the question of availability in the United States. Word on the street is that Fujifilm is pausing shipments into America until the tariff stuff settles—I don’t know if that’s true or not, just something I’ve heard more than once, so it could be true. If it is true, I’m not certain if it will be for all gear or only some, or for how long, or if prices will be raised once resumed. This isn’t a political comment, so please, no political talk in the comments section (they will be removed). Availability of some Fujifilm products has been scarce over the last couple of years (ever since the X100V went viral roughly 30 months ago), and this will likely compound the issue in the USA, but maybe have the opposite effect elsewhere in the world. Whatever the new camera is, I’m highly interested, and I’m keeping my fingers crossed that it will be available in America whenever it is announced.
Why not something in between the X-M5 and the X100VI… Fixed lens, maybe a 27 f2.8, no ibis, 24Mpixel with genV processor, viewfinder… It would be the perfect companion for travel and street photography
Yeah, I’d definitely be on board with that. Reminds me of the X-E4 with the 27mm f/2.8 pancake.
Maybe a new x30 ? Twice the story being zoom ? The compact / ultra compact market is certainly very much in demand so the camera would definitely be a good seller
I think a followup to the X30 would be intriguing. This could certainly be related to that in some way.
Looks cool whatever it is.. has a viewfinder and proper strap lugs ✔️
Maybe some kind of X-10 revival?
That would be my guess… maybe not exactly a followup, but in the general ballpark.
Those are pluses, for sure. 😀
This is probably the X80 people have been waiting for, although given the description is likely a M43 sensor right?
The rumor (via Fujirumors) is that it will have a 1″ sensor. Not rumored, but probably the same 20mp sensor found in the Sony RX100 VII, possibly with an X-Trans array.
My hope for an X80 is with an APS-C sensor. Just from some off-handed comments from people connected with Fujifilm, I believe that Fuji views the X-M5 as kind of a spiritual successor to the X80, but I certainly don’t see it that way myself.
Cool retro styling? weird vertical shooting like a 1/2 frame?
Yeah my daughters are gonna want these ones. I hope they’re priced well haha.
You know, I definitely thought the concept was a bit strange, and wondered if it would mainly be appreciated by social media video creators. Then I got to see a Pentax 17 demonstration, and immediately understood. This will be one of the most fun digital cameras ever made, I’m pretty sure.
Seriously thinking about this (if it sells in the US).
I love the idea of a compact, but didn’t really connect with the Canon G7X I used to have and sold for a profit. An x100 would be great, but it’s not really all that much smaller than an X-Pro or X-E. But an actually-small 1″ compact from Fuji, and with the leaked photos seeming to indicate the main control dial on the top is Exposure Compensation (my personal favorite dial!) with an aperture ring on the lens and an optical finder…
…that’s really tempting. I think it’d be a fun camera to shoot. I’m guessing it’ll be a basic rather than hybrid OVF, but that’s fine. A pocketable Fuji with the colors and sims, enough control when you need it, but otherwise just a fun small camera to shoot with?
Sounds perfect. Again, if it’s even sold here.
Since it has been teased by Fujifilm USA, I’d hope it will be available in the USA. My guess, though, is that it may not be available right away. For example, the X100VI wasn’t available in Japan right when it was released, but a few months later. Could be a similar situation for America. This is just a guess.