A couple of days ago I saw that Fujifilm is releasing a limited run special-edition of the GFX100RF, designed by fashion designer, producer, and artist Hiroshi Fujiwara, called the GFX100RF Fragment Edition. It looks pretty much the same as a regular GFX100RF, except with smoother leather and a different engraving on the top plate. There’s also a few accessories, including a strap, lens hood, and more. The GFX100RF Fragment Edition will only be available in Japan. It’s pretty cool, I guess.
I didn’t think much of it until yesterday, when a reader emailed me to take a closer look. Aside from a couple of physical changes, there is one internal change to the camera. The Monochrome Film Simulation was removed, and in its place is a custom black-and-white Recipe called FRGMT BW created by Hiroshi. It’s Acros with “stronger grain, tweaked highlight and shadow tone curves, reduced sharpness, less noise reduction, more clarity, and a bit of positive exposure compensation.” This Recipe, instead of being found in C1-C7, is in the Film Simulation Menu.
This is quite interesting. First, before we let this fact slip by, the Recipe includes an exposure compensation boost, which currently isn’t possible to program. You have to adjust the exposure manually, which makes sense, but Fujifilm just demonstrated that they have the ability to include an exposure adjustment within a Recipe. Is this something we’ll see in the future? Perhaps so. Fujifilm also demonstrated that it’s possible to replace a Film Simulation with a Recipe. Maybe you don’t use PRO Neg. Std or Eterna Bleach Bypass or Sepia—wouldn’t it be nice to replace the ones that you don’t use with a Recipe? Or maybe you replace all of the Film Simulations in the Film Simulation Menu with Recipes? There’s a lot of room for customization, and Fujifilm just showed us that it’s possible for them to do it.
I think this is also an indication of what’s to come regarding the future of the Film Dial or Film Era Dial. I suspect that Fujifilm will open up the Film Dial to allow Recipes for all of the positions, and not just FS1/FS2/FS3 (on the X-E5 and X-T30 III, anyway). I suspect that the Film Era Dial will be hard-set Recipes designed by Fujifilm (or photographers they have partnered with), similar to FRGMT B&W. This is speculation, of course.
FRGMT BW Recipe — Fujifilm GFX100RF — Photo by Manabu Nakanishi via Fujifilm
I don’t want to read too much into this. It could be a one-time thing, and we’ll never see anything like this again. Nothing may come of it, other than this one special-edition model sold only in Japan. But it is intriguing to consider what it could possibly mean for future models.
So for those wondering what the FRGMT B&W Recipe is, well, here you go! It’s found on Fujifilm’s webpage for the GFX100RF Fragment Edition.
Film Simulation: Acros Grain: Strong / Large Highlight: +4 Shadow: +2 Sharpness: -4 High ISO NR: -4 Clarity: +5 Exposure Compensation: +1/3
Obviously not every setting is included, so let’s take a guess on the blanks. Most likely it is Dynamic Range Auto, White Balance Auto (0R & 0B for the WB Shift), Color Chrome Effect and Color Chrome FX Blue Off, Toning Off (WC 0 MG 0), and ISO up to 12800 (based on one of the sample pictures). So if you’re interested in trying it yourself, you absolutely can. In fact, here are a few of my photos, which look pretty good, reprocessed on my Fujifilm X-E5 using the FRGMT B&W Recipe (choosing DR200 in lieu of DR-Auto).
Right now, people are talking about Fujifilm Recipes. Thanks to models like the new Fujifilm X-E5, which is the first camera to use the term “Recipe” inside the menu, more and more people are discovering the joys of Film Simulation Recipes. Interestingly enough, not only are camera-made JPEGs no longer stigmatized, they’re actually “in” right now—they’re cool.
Yesterday, DPReview posted an article by Mitchell Clark entitled Why the Fujifilm X-E5 turned me into a film recipes fan. The article specifically mentions two Fuji X Weekly Recipes: Ilford HP5 Plus 400 that Anders Lindborg created and 1976 Kodak that I created. Interestingly, it’s written from the perspective of someone who’s always dismissed camera-made JPEGs and Recipes. But, after trying some while preparing for an upcoming Fujifilm X-E5 review, not only did the author have a change of heart, but it also affected how he thought about the scene he was photographing (in a positive way). This article makes it ok for those who have never tried Recipes to do so, and explains that you might not realize what you’re missing out on.
“Photos look great right out of the camera,” Ben wrote. “Strange as it may sound to seasoned photo nerds, I went into my trip with the GFX100RF with the intention of shooting JPEGs—essentially using this $5,000 camera the way my parents documented family vacations with their film point-and-shoots. And guess what? It worked spectacularly well.” He went on to specifically mention my Kodachrome 64 and Kodak Portra 400 v2 Recipes.
Above, clockwise from top-left: Kodachrome 64, Kodak Portra 400 v2, 1976 Kodak, and Ilford HP5 Plus 400 Recipes
Of course, it’s not just large photography sites or major newspapers that are talking about Fujifilm Recipes. I’ve had the privilege of visiting many camera stores recently, from the small but up-and-coming Nuzira that’s local to me in Arizona, to B&H in Manhattan, and a whole bunch of others in-between. I was even interviewed recently by Mike’s Camera. No matter the store, the story is the same: people are interested in Recipes, and they’re being talked about by both customers and employees. As one sales representative told me at a major store, “Half of my sales of Fujifilm cameras are a direct result of your App.”
I didn’t make Film Simulation Recipes to sell cameras, but nonetheless it has become a major selling point, and now even an official feature. I made Recipes to help people—including myself—more quickly and easily achieve desired picture aesthetics, in a way that’s often more fun and authentic. It’s simply a way to help others, and be a positive part of the photography continuum. As I wrote last week: Shoot more, edit less, and let your camera become your darkroom.
Fujifilm recently released the GFX100RF; while the press has been largely positive, there have been a lot of criticisms in the comments section of articles and in forums. The complaints mostly revolve around two things: the lack of IBIS, and a maximum aperture of only f/4. What should Fujifilm do about this?
It’s important to understand that the Fujifilm GFX100RF is the smallest, lightest, and cheapest digital medium-format camera-lens combo ever made. It’s the most affordable (aside from used) and portable option for digital medium-format photography. That was Fujifilm’s goal for this model, and they achieved it quite fantastically. With that in mind, all of the positive press is easily understood. So what accounts for all the negative comments? I believe there are a few possible explanations.
First, the GFX system is niche, and is not for everyone. Most photographers don’t need it, but some do, and some who don’t “need” it enjoy GFX anyway; however, it’s not mainstream, and likely never will be. Because the initial expectations were that the GFX100RF was a medium-format X100VI, people thought this was going to be a camera for the masses. It’s not. It’s a niche camera in a niche system. While it might offer the best way to dip your toes into GFX before deciding whether or not to take the plunge, it is not a camera that most will appreciate. It will never sell nearly as many copies as the X100VI (although it could become the best-selling GFX model). Perhaps the comparisons to the X-series camera created some unrealistic expectations. Even though there are some similarities to the X100VI and even the X70, this camera is definitely divergent from both, and those comparisons should be taken with a grain of salt. If the new camera was literally a medium-format X100VI, it would be a lot different, including bulkier and more expensive. Some might want that, but this camera is not a medium-format X100-series model. It should be appreciated for what it is (smallest, lightest, cheapest), and not criticized for not being what it was never intended to be (a medium-format X100VI).
Second, I think most of the complaints are from those who have little or no experience with medium-format cameras, and have unrealistic understandings of the norms and physics of the format. Literally, there are some who have said they’d never buy the camera unless it had an f/1.7 lens. Yeah, Fujifilm could do that, but it would be so large, heavy, and expensive, I doubt anyone would buy. My guess is that the majority of those criticizing the camera were never going to buy it, but were always going to find an excuse to pass. Interestingly, the closest medium-format camera-lens combo in size and weight is the Hasselblad 907X (plus CFV 100C back) with the 28mm f/4 lens—which also lacks IBIS, has an f/4 maximum aperture, and costs nearly twice as much as the GFX100RF.
Which brings me to third: trolls. The internet is full of them, and the Fujifilm community is no exception. In fact, I’d say that the number of trolls lurking around Fujifilm content has dramatically increased over the last couple of years. It doesn’t help that one troll can have many accounts, and use a variety of personas. You might see a whole thread conversion, and not realize that it’s just one person talking to themselves using multiple names. It makes them appear to hold a popular opinion, but in reality most disagree. If you are an internet troll, you quite literally need professional help, and I urge you to seek out the mental health help you obviously desperately need. Interestingly, when you meet photographers in-person, you realize that trolls don’t exist in real life, they’re only on the internet. I met hundreds and hundreds of photographers over the last year, and can attest that none of them are trolls. But go to the comments section of most photography sites (thankfully, not this one), and probably anywhere from a quarter to a half of the comments are from trolls. I’d encourage content creators to crack down on internet trolls—if you don’t put up with them, they tend to go away, which makes the experience better for the real people who want to enjoy your website.
Now, this is what I propose to Fujifilm: make an actual medium-format X100VI. Call it the GFX100RF-XL. Give it a 45mm f/2 lens, or, if that’s just an impossible maximum aperture (which it probably is), go with f/2.8. Give it IBIS and an optical viewfinder (maybe like what’s in the X-Pro2). Yes, the body might need to be 25% or even 50% bigger. The lens would likely be 150% or 200% larger, maybe more. It might weigh twice as much as the GFX100RF. It’ll probably cost three thousand dollars more. But there are a lot of people who claim to want this, so give it to them. Let them have the opportunity to put their money where their mouth is. If it’s a big success, then they’ll have proven their criticisms both valid and valuable. Win-win. If the camera struggles to sell well, then Fujifilm knows to ignore those people in the future (so you better pony up if Fujifilm does this!).
I do think it’s worth exploring if the demand is actually real—I believe that some of it is real. There are people who would be all over a medium-format X100VI, despite the size, weight, and cost increase. It would be a dream-come-true for them. Why not find out just how many there are? If money was no object to me, I’d happily own both a GFX100RF and a GFX100RF-XL. At the very least, this camera would grab headlines, and bring attention to the brand. Most likely it won’t sell as many copies as the GFX100RF, but it would likely sell well enough to justify its existence, and become a legendary model in time, if not right away.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Makoto told PetaPixel, “[O]ur first priority was how to make it smaller and lighter weight.” That’s pretty much the entirety of the article, as the rest is simply explaining why the camera does not have IBIS or a larger maximum aperture than f/4 and other design choices. It’s worth reading, if you are curious about those things. The main point: Fujifilm set out to make it as small and lightweight as possible. Interestingly, they did create mockups of versions with IBIS and larger apertures, but it required the camera to be significantly larger and heavier, which went against their “first priority” of small size and less weight. IBIS alone, according to this interview, would have doubled the camera’s size, because the lens would have to project to a much larger area.
The lens is pretty remarkable in that it is extremely compact for medium-format, and it barely covers the sensor. That’s why IBIS wasn’t practical, as it would have required a different and much larger lens. That’s why the maximum aperture is “only” f/4, as a larger aperture would not only have required a larger lens, but it would likely begin to show vignetting and corner softness when wide open. All of the design choices make sense when viewed through the prism of Fujifilm’s top priority: size and weight. The engineers succeeded, and did so quite fantastically.
Now you might disagree with the “first priority” that Fujifilm gave the GFX100RF team. You might not appreciate that the GFX100RF is the smallest, lightest, and cheapest digital medium-format camera-lens combo that has ever been made. You might have wished that Fujifilm’s top goal was to make this as premium of a camera as possible, or balanced somewhere in-between premium and size/weight/cost. I think that’s where a lot of the criticisms are found. There are some (quite) vocal critics who disagree with the design ethos, and wished that this camera was different.
This is where the second PetaPixel article comes in. Interestingly, interchangeable-lens camera sales are declining year-over-year, while fixed-lens camera sales are increasing because of a renewed interest in compact cameras. Who is leading the fixed-lens camera market? Kodak. Surprised? It’s JK Imaging selling cheap point-and-shoots on Amazon under the Kodak PixPro name—cameras that are basically 15-year-old tech digicams. Second is Fujifilm, thanks to the massive success of the X100VI, which has already outsold all of the previous X100-series models, and also the Instax Evo line. Canon is third—largely because of their nine-year-old (but still in production) ELPH 360 digicam—but declining (the PowerShot V1 will certainly change that trajectory to some degree). Kenko Tokina is fourth with their tiny toy cameras and digicams. Panasonic is fifth and on the rise, due to the sales success of the DC-ZS99. Ricoh is sixth, thanks to the GR III and GR IIIx, and would probably rank higher if they manufactured those cameras at a higher rate to meet the current demand. Most of the fixed-lens cameras that are selling like hotcakes right now are cheap point-and-shoots; the exceptions are the Fujifilm X100VI and Ricoh GR III/GR IIIx.
If you are trying to understand why Fujifilm chose to make size, weight, and cost the priority for the GFX100RF, that’s why. Simply, it’s market trends. By making the camera as small, lightweight, and affordable as possible, Fujifilm gave it the best chance for market success. The early indicators seem to show that it was the best choice, but only time will tell. That’s not going to make those who wish that Fujifilm had made other aspects—like stabilization and maximum aperture—more important feel any better, but I hope it sheds some light on the why, even if you disagree.
With the massive success of the X100VI, if sales figures for the GFX100RF are good, and if Fujifilm were to release some other fixed-lens option (say, the half-frame camera that’s been rumored), it’s quite possible that Fujifilm will find itself at the very top of the fixed-lens market, which is a growing segment. But, I think it’s also quite possible that, as the months pass by, more and more fixed-lens cameras will be released by other manufacturers, heating up the competition, and making it more difficult to stay on top. Getting quality (and exciting) products out ahead of competitors is going to be a big long-term win for Fujifilm in my opinion; however, predicting the future is impossible, and I’ve certainly been wrong plenty of times before, so who knows? It does seem like smart moves to me, though. Overall, the GFX100RF is likely only going to be a small contributor to Fujifilm’s fixed-lens sales numbers (it’s a $4,900 camera, after all, and GFX models don’t move nearly as quickly as X-series), but it will probably do well for the company’s bottom line, which is good if you’d like to see them continue to make interesting cameras well into the future.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
White Bridge across Pond – Charleston, SC – Fujifilm X-E4 & Fujinon 27mm – Pacific Blues
It’s better to invest your money in photographic experiences rather than new camera gear. Consider where you could go with the money that the new camera or lens will cost, and how much fun you might have wherever “there” is. I’m not saying never buy new gear, only that there’s no need to get every new thing that comes out, or right away when it is announced. While I have on occasion regretted a certain gear purchase, I’ve never once regretted traveling somewhere for photography.
A few days ago Fujifilm announced the GFX100RF, which I would love to own. Because it is so small and lightweight, I think it’s actually an ideal camera for a photographic project I started late last year, which will take place over a long period of time. This entails large panoramic prints of (hopefully) amazing landscapes, so you can probably understand how this particular camera might seem ideal. In anticipation of the announcement, and the excitement of announcement day, I had a lot of G.A.S. (“Gear Acquisition Syndrome”) and F.O.M.O. (“Fear of Missing Out”). After all, this is something that I really want, and arguably need.
Three Beach Umbrellas – Folly Beach, SC – Fujifilm X-E4 & Fujinon 27mm – Pacific Blues
Knowing that this camera was on the horizon, and knowing that I would have G.A.S. and F.O.M.O., I could have stretched the budget and put in my preorder purchase last week. Technically, I had the money. You see, my wife and I had been planning to take a trip over the kids’ spring break, and we wanted to take the family to someplace we’d never been. When things were becoming a bit more clear what the upcoming camera was going to be, we had a discussion about making the trip shorter and more local so that I could buy the new GFX. We hadn’t purchased any airline tickets yet or made hotel reservations, so it would have been easy. Instead, we decided to hold off on the gear, and use the money to fly to Charleston, South Carolina instead. We just arrived back in Arizona yesterday.
I had no idea just how cool and photogenic Charleston is. It was not a city on my radar. My wife had wanted to visit for quite awhile (since she did a research project on South Carolina in school many years ago), so we purchased airline tickets and found accommodations. We spent the money that we could have used to buy a new camera on an epic cross-country trip. It was amazing! I have zero regrets. It is quite obviously better to invest in experiences than new gear, and I’m quite happy that we chose to travel.
With that said, I feel even more strongly that the Fujifilm GFX100RF is a camera that I will eventually buy. It was such a pain to haul my GFX100S II, plus 80mm f/1.7 and 30mm f/3.5 lenses, through airport terminals and across town as we explored the city. My Fujifilm X-E4 with the 27mm f/2.8 pancake lens was a much better option for travel photography because it is so compact and lightweight. Unfortunately, that camera isn’t going to cut it for my panoramic project, but for general travel photography, it is quite excellent. I only wish there were a couple more pancake lenses available for it. My Fujifilm X100VI would have been great, too; however, I left it at home this time because I had just used it extensively over the last couple of months for a different project, so I wanted to give it a little rest.
Of course, I also brought along my Fujifilm X-T4 ES full-spectrum infrared camera. Of all the cameras I currently own, this is the one I’m having the most fun with right now. I’ve been considering making a book someday with the photos created using the Aerochrome v2 Recipe, but I have a long ways to go before I have a sufficient number of good images worthy of being published in a book. Without taking this camera on various travel experiences, such a book would be unlikely, or at least much less interesting.
Speaking of photographic experiences, I will be co-leading a photowalk with Ryan Faer and Lucas White in downtown Phoenix, Arizona, on Friday, April 4th, in partnership with Nuzira. The exact time and meetup location is TBD, but we will be photographing at the First Friday Art Walk, so that should give you an idea of the location and time (we will probably meet about 6 PM). If you live in the Phoenix area and want an excuse to get out with your camera, be sure to join us! Don’t forget to sign up (click here).
While you are signing up for that photowalk, consider joining Nuzira and my friend Christopher Berry on Saturday, April 5th, for a portrait lighting class at the Nuzira store in Scottsdale. If you have an interest in studio lighting or portrait photography, this is a class you’ll want to attend. The sign up form is on the same page as the photowalk.
Fujifilm just announced this morning the brand-new GFX100RF, the first ever fixed-lens compact digital medium-format camera. This new camera uses the same 100mp sensor found in the GFX100 II and GFX100S II, and has a built-in 35mm (28mm full-frame-equivalent, or 18mm APS-C-equivalent) f/4 lens. All for only $4,899! There are several things that make this new camera special—plus a couple that don’t—so let’s dive right in.
The Fujifilm GFX100RF is the most portable digital medium-format camera ever made. It’s the most lightweight digital medium-format camera/lens combination, and it’s the smallest GFX. It’s probably the smallest medium-format, but it depends on how exactly you define smallest. The Hasselblad 907X (plus CFV 100C back) with the 28mm f/4 lens was previously considered the smallest and lightest, and while it might arguably be the “smallest” (it is less wide, but deeper), it is no longer the lightest. For portability, the GFX100RF is the best option in medium-format, making it a compelling camera for travel or even everyday carry.
A few months ago I purchased my first GFX camera, the GFX100S II, with the specific purpose of creating XPan panoramic images that I want to print large. One problem with GFX in general is the size and heft of the gear, which do not lend themselves well for lugging all over the place. Of course, Ansel Adams and the great photographers of the past would laugh at that. While I much prefer smaller gear for travel, I “need” to bring my GFX100S II for the XPan pictures. The 40mp sensor in my X-series cameras produces plenty of resolution for the XPan crop, but it is not quite enough for how large I hope to print. The GFX100RF would be perfect for this, except that I just dropped a ton of money on a GFX camera and a couple lenses back in December.
Which brings me to point number two: the GFX100RF is the cheapest way to get into digital medium-format photography, aside from buying used. If you’ve wanted to get into digital medium-format but have been priced out, this new camera might be for you. It wasn’t even a decade ago that it would cost you at least $10,000 for just the camera body, and thousands more for a lens. Now the entry fee is only $5,000, and that includes the lens! Most people, though, don’t need so much resolution, and medium-format is far more of a luxury than a need.
Another unfortunate aspect of the GFX system is the lack of retro-styled cameras with the traditional tactile controls that Fujifilm is known for. This not only makes the cameras stylish, but also fun, and (IMHO) more functional. The long-discontinued GFX50R is the only other option, so this type of design is long-overdue. Thankfully, Fujifilm is bringing it back to GFX! I bet if this camera does well, there will be more retro-styled models in the future—perhaps a GFX100R.
The GFX100RF has a couple of unique features. One is an aspect ratio knob, which also includes a couple of new aspect ratios not typical found on Fujifilm cameras. Now you can choose between 4:3, 5:4, 1:1, 3:2, 7:6, 65:24, 17:6, and 16:9, and you can switch between those without digging through the menu. Another is a digital teleconverter, with a wheel that shuffles through the options: 45mm, 63mm, and 80mm (I’m not sure if those crops are GFX focal-length measurements or full-frame). Also, interestingly, the GFX100RF uses the same 49mm filter thread size as the X100-series. I can’t say this with 100% confidence, but I’m pretty sure the WCL-X100 and TCL-X100 will work on the new camera (this is mere speculation), which is absolutely amazing if they do; however, I doubt that they are officially supported, and they may not cover the entire frame. Oh, and the GFX100RF is the first GFX model with a leaf shutter, which is especially useful for high speed flash sync.
Now onto a couple of negatives. I’ve covered these before (here and here), so I’ll try to make this quick. I think the camera will be well-received and well-loved, and these two issues will prove to be relatively minor in the long run.
First is the lack of IBIS. An expensive camera lacking IBIS in 2025 is a shocker for some. There are photographers who consider it an essential feature, and won’t buy a camera without it. I’m not in that camp personally. This isn’t a video-centric model, and it has a wide-angle lens, so it doesn’t really need IBIS. Sure, it would be nice to have, but it would have made the camera larger, heavier, and more expensive (at least a little). Two of the biggest selling points (portability and price) would have taken a bit of a hit. I’m sure Fujifilm debated extensively internally if it should have it or not, and ultimately they chose to exclude IBIS for the reasons I just stated. I would have been happy with or without stabilization, as it’s just not a big deal on a camera like this; however, those who do believe it is an essentially feature will likely pass.
Second is the maximum aperture of only f/4, which is not particularly impressive. While f/4 is common on medium-format, it’s not especially bright, which will make the camera less practical after the sun goes down or in dimly lit indoor situations. Generally speaking, shallow depth-of-field isn’t a major focus of wide-angle lens photography, but for those wondering, f/4 on GFX has a similar depth-of-field as f/2 on the X-series. The GFX100RF is more of an “f/8 and be there” camera, so I don’t think the small maximum aperture will be a problem for most people and situations.
That’s my analysis of the new camera. I think many will order it for its portability, price, and style. It’s not a camera that most people need, but I bet it will be highly desired. I want one! I kind of wish I had waited to jump into GFX, because if I hadn’t purchased a GFX100S II a few months ago I would have ordered the GFX100RF today. Instead, I will have to save up and wait. Oh, well. Whenever the opportunity comes to buy the camera, I’m certain that I will be thrilled with it. I’m sure those who have already preordered the camera will love it when it arrives next month.
You can preorder the Fujifilm GFX100RF today. I’ve heard there has already been a lot of preorders, so don’t be surprised if there is a bit of a wait before your order ships. The camera will officially be released and ship on April 24th.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm GFX100RF in black: Amazon, B&H Fujifilm GFX100RF in silver: Amazon, B&H
In just 10 days—on March 20th—Fujifilm will announce a new product, purportedly a fixed-lens GFX camera, in Prague. This X Summit takes place at 11:00 AM local in the Czech Republic, which is 2:00 AM Pacific Time and 5:00 AM Eastern Time in the United States. I won’t be awake for that. By the time I brew my first cup of coffee, the camera will have been long announced, and preorders already open. If you want to get this camera right away, my recommendation is to set your alarm clock.
Since most Americans will be fast asleep when the announcement happens, Fujifilm North America is having their own party, which they’re calling an X Summit Experience, in Las Vegas at the WPPI Expo. This will be at 10:30 AM Pacific Time on the 20th. If you are in the Las Vegas area, I’m sure it will be worthwhile to stop by—just be sure to register.
Fujifilm did something similar to this with the launch of the X-T50 and GFX100S II. The X Summit for that was in Australia, which was the middle of the night for most of America. So they had an X Summit Experience on a Manhattan rooftop later in the day to celebrate the announcements. I was invited to be a part of that, and it was a ton of fun. So definitely, if you are in Vegas on the 20th, be sure to go. Unfortunately, I won’t be there for this one.
It’s possible that more than one thing will be announced at this X Summit. Four products—two cameras and two lenses—were unveiled at the Sydney X Summit in 2024; however, since nothing has leaked, I would be surprised if anything else was officially announced. But, I do suspect there could be some extras, such as a future product tease, and/or more info on the upcoming GFX Eterna cinema camera. I won’t catch it live, but will probably watch it on YouTube later in the day.
I said something in my Is $5,000 A Bargain or Bust? article that caught a couple people’s attention. In regards to the upcoming fixed-lens GFX camera, I stated, “I really hope for conversion lenses—both wide and telephoto—like the X100-series has. I highly doubt that the WCL-X100 and TCL-X100 will work on it (although it would blow my mind if they somehow did), but something similar should be made for the GFX100RF.” I received two messages from people wanting to further discuss the idea that the wide and telephoto conversion lenses for X100-series cameras might be compatible with the upcoming medium-format model.
Just to be clear from the top, I’m highly skeptical that the WCL-X100 and TCL-X100 will be officially compatible with the GFX100RF. It’s possible that they might be, but that seems like improbable engineering. I don’t think Fujifilm designed the lens on the new camera to be compatible with those two conversion lenses. More likely—if there are conversion lenses—new ones will be designed specifically for the GFX camera. But…
There’s a strong likelihood that you could actually use those two conversion lenses if you want to. Now, the camera is unlikely to account for and fix the distortion (unless the engineers programmed it to). There’s a good chance that the conversion lenses won’t cover the whole frame, or—if it does—there could be strong vignetting and soft corners. But maybe it won’t be as bad as you might think. For example, Pentax Auto-110 lenses, which are tiny, cover the APS-C sensor. The Helios 44-2 lens, which is for 35mm cameras, fully covers the GFX sensor. So there is a possibility that the WCL-X100 and TCL-X100 conversion lenses will cover most or maybe even all of the GFX sensor.
If they don’t, that may not be a big deal. Using a different aspect ratio will likely crop out whatever isn’t covered. If the conversion lenses cover almost all of frame, then the 3:2 ratio might be all you need. If the coverage isn’t quite that good, 16:9, 65:24, and 1:1 should do the trick. Or, with 100mp to work with, a simple crop should do—I could see using the teleconverter lens in conjunction with the in-camera digital teleconverter, which would crop out whatever isn’t covered.
The real question is if the adapter ring on the GFX100RF will be the same size as the X100-series. My guess is no. Most likely it will be larger on the GFX—I think that’s a pretty safe assumption. In the unlikely case that it is the same size, you’d be able to just screw on the conversion lenses just like you would on the X100VI. Much more likely, you would need a step-down ring to attach the conversion lenses. This would have (at least) two side effects: less coverage of the sensor, and more close-focusing capabilities—maybe even macro—like using an extension tube.
My hope is that Fujifilm releases conversion lenses for the upcoming GFX100RF. If they don’t, or if they do but they’re unaffordable or difficult to find in stock, then adapting the WCL-X100 and TCL-X100 should be possible; however, it may not be ideal. There will certainly be some vignetting and soft corners, and they probably will not cover 100% of the GFX sensor, among other potential issues. But, technically speaking, it should work. If I do purchase the upcoming camera at some point in the future, I’ll be sure to test it out and report back to you what I discover.
Purportedly, Fujifilm is about to shake up the medium-format world with their upcoming 100mp fixed-lens GFX camera: GFX100RF. This upcoming model, rumored to be priced around $5,000, will feature a high resolution 100mp sensor paired with a fixed 35mm f/4 lens (28mm full-frame-equivalent, or 18.5mm APS-C-equivalent). Apparently, it will be about the same size as an X-Pro model. While this might sound like a dream camera for some, others may wonder whether it’s actually a good value—will it even be worthwhile at that price point. Let’s talk about this.
I want to start with this disclaimer: I don’t have any inside information on the upcoming camera. Fujifilm hasn’t shared anything about it with me, not even if there is a camera forthcoming, or if any camera is forthcoming. I only know as much as the next person, and what I do know I read on Fujirumors. Patrick has a pretty solid track record, so there’s a good chance that everything he has shared about the camera is correct, but until it is announced by Fujifilm, nothing can be known with 100% certainty. In other words, anytime that we’re discussing rumors, it should be taken with a grain of salt. We will all know everything when it is announced in March, and, until then, it’s only speculation.
Some might see the upcoming Fujifilm GFX100RF camera as a fantastic value. Not all that long ago, a digital medium-format camera would set you back at least $10,000, if not $30,000 or even $60,000. When Pentax released the 50mp 645Z in 2014 at “only” $8,500, it shocked the camera world because it seemed to be impossibly inexpensive for what it was. Beginning in 2017, Fujifilm basically took things a step further, and in the process became the leader in medium-format, by offering the GFX50S and GFX50R for $6,500 and $4,500 respectively. Since then, prices have continued to come down while the capabilities of these cameras have increased.
The Fujifilm GFX100S II has an MSRP of $5,000. It has the same sensor and processor as the upcoming GFX100RF. A couple advantages of the GFX100S II are that it is an interchangeable-lens model, and it has IBIS; some disadvantages are that it is much bigger/heavier, it requires the purchase of a lens, and it is PASM (not the traditional Fujifilm tactile controls). Essentially, you exchange IBIS for a lens, and get a retro-styled body about the size of an X-Pro3. The most similar lenses in the GF lineup are the 30mm f/3.5 (closest focal-length) and 50mm f/3.5 (closest size), which cost $1,700 and $1,000 respectively. An argument can be made that the GFX100RF is an excellent value at “only” $5,000, considering that the lens is included.
The big advantage of the upcoming camera is, of course, size and weight, and the retro design. My speculation is that it will be the thinest ever digital medium-format body/lens combination, and maybe even the “smallest” (depending on exactly how one defines that). Comparisons will be made to the Hasselblad 907X (plus CFV 100C back) with the 45mm f/4 or 28mm f/4 lens, which is much more expensive at over $9,000 (interestingly, the Hasselblad does not have IBIS, and we’re talking about f/4 lenses…).
I think a lot of the complaints circling the internet about the upcoming GFX100RF are from those who were unlikely to buy the camera in the first place. There was always going to be an excuse. It doesn’t have IBIS. The maximum aperture is too small. It has a fixed lens. The cost is too much. If only the engineers had pulled off miracle after miracle after miracle, then they would purchase. But since the designers were limited to things like reality, what a stupid camera that nobody will buy! Of course, I disagree with that completely.
Oak Creek – Sedona, AZ – Fujifilm GFX100S II & 80mm f/1.7 – Nostalgia Negative
The lack of IBIS will deter some, no doubt. There’s a myth that more megapixels make camera shake more noticeable, but that’s simply not true. A blurry picture is blurry no matter the resolution, and a sharp picture is sharp no matter the resolution. The same rules for achieving sharp photos apply exactly the same to 10mp as 100mp. But that doesn’t mean IBIS isn’t a useful feature that’s worthwhile to have. Some see it as essential, and the lack of it on the GFX100RF will prevent them from purchasing; however, I don’t see this as a big issue for most potential buyers.
Also, the f/4 lens is not especially exciting. This maximum aperture is not uncommon on GFX lenses, and produces a depth-of-field similar to f/2 on APS-C. People looking at it from an APS-C or full-frame perspective might find it shocking, but those in the medium-format world will see it as pretty normal, similar to how f/2 is common for the X-series.
The proper take, in my opinion, is that this camera isn’t for everyone, or even for most. The GFX system as a whole is not for everyone, or even for most. The vast majority of photographers don’t need a GFX camera. Some do, and it is available for them. Some don’t, yet enjoy the system anyway. For the majority, the X-system is a better option, in terms of value, enjoyment, size, and even capabilities. It’s not “trash” or “dumb” just because you personally don’t need it, or because it doesn’t have all of the specs that you wished it would, or because it is priced above what you can reasonably pay for a new camera. I think it’s ok to say, “That camera will be nice, but it’s not for me.”
So, then, who will the GFX100RF be for? First, it will be compelling for those who want a compact and lightweight medium-format camera. The size/weight aspect alone will make it desirable. This camera will be great for roadtrips and exploring, something that the other GFX models are not especially ideal for. I suspect that a significant group of GFX owners will buy it as a second camera for this purpose. Second, it will be for those who prefer retro styling and traditional tactile controls. The only other retro GFX camera is the 50R, which is long-discontinued and approaching seven-years-old. While that camera was considered a bit of a sales flop, it has since gained a cult-like following. Retro for Fujifilm isn’t just about trendy styling, it’s about functionality and fun. Third, it will be seen by some as the long-overdue and long-hoped-for successor to the Fujifilm X70, which has grown in popularity over the last several years. The upcoming camera is certainly not a direct followup to the X70, but I think there are enough similarities that some will see it as a spiritual successor nonetheless. Fourth, it will be seen as a larger-sensor X100-like camera, so some of the hype of the X100VI will carry over to the GFX100RF. Fifth, it will serve as a gateway into GFX. The X100-series has been a lot of people’s introduction to Fujifilm; likewise, the GFX100RF will be some people’s first GFX camera. This is because it’s an all-in-one model, and no further investment is needed to get started. It’s a way to dip your toes into the pool before deciding if you want to jump all the way in. Between those five groups, I suspect that sales will be strong, but only time will tell just how well it does.
I really hope for conversion lenses—both wide and telephoto—like the X100-series has. I highly doubt that the WCL-X100 and TCL-X100 will work on it (although it would blow my mind if they somehow did), but something similar should be made for the GFX100RF. A 0.9x wide-converter (25mm full-frame-equivalent, or 16.5mm APS-C-equivalent) or 0.8x wide-converter (22mm full-frame-equivalent, or 14.5mm APS-C-equivalent), and a 1.4x teleconverter (39mm full-frame-equivalent, 26mm APS-C-equivalent), would make the camera much more compelling. If these two conversion lenses were $500 or less each, and a compact three-lens “system” was possible for only $6,000, that would make it seem like a better bargain.
While some are suggesting that the price will cause the upcoming Fujifilm GFX100RF to be a bust, I really don’t think that will be the case; however, GFX is a niche line, and sales figures will never approach that of the X-series. It won’t sell nearly as many copies as the X100VI, or X-M5, or X-T5, etc.. But will it prove to be profitable? I’m pretty confident that it will. And if it is, I’m hopeful that it will convince Fujifilm to begin work on the GFX100R, a long-overdue successor to the GFX50R. If this camera does well, it might bring with it a whole new era of retro-style medium-format cameras.
Yellow Brush, Pink Sand – White Sands NP, NM – Fujifilm GFX100S II + 80mm f1.7 – Kodak Gold Max 400 Expired
There’s been a lot of discussions about the rumored upcoming Fujifilm GFX100RF, which might get announced next month. Supposedly, it will be a compact 100mp medium-format fixed-lens camera similar to the X100-series and about the size of an X-Pro3. It won’t have IBIS, and the lens will be 35mm f/4, which are major points of contention for some. I figured that this might be a good opportunity to explore if those two design choices will be crippling for the camera, or if it is much ado about nothing.
I don’t have any inside information on the upcoming camera. Fujifilm hasn’t shared anything about it with me, not even if there is a camera forthcoming. I only know as much as the next person, and what I do know I read on Fujirumors. Patrick has a pretty solid track record, so there’s a good chance that everything he has shared about the camera is correct, but until it is announced by Fujifilm, nothing can be known with 100% certainty. In other words, anytime that we’re discussing rumors, it should be taken with a grain of salt.
Personally, I’m really excited for the GFX100RF. I believe that an X100-like GFX camera is going to be a major success for Fujifilm. While I don’t anticipate it being as viral as the X100VI, I do think it will have strong demand. It’s also about time that Fujifilm offers a GFX camera with manual tactile controls (is not PASM). The only other one is the long-discontinued GFX50R. If the GFX100RF is a big success, I bet that Fujifilm will begin work on a long-hoped-for GFX50R successor. If sales of the GFX100RF turn out to be disappointing, I don’t anticipate a retro-styled GFX camera for a long time, if ever. In my opinion, this is a crucial release, a lot hinges on it.
Fujifilm GFX100S II & Fujinon GF 30mm f/3.5 at f/4 – PRO Negative 160C
The upcoming GFX100RF will essentially be the digital version of the Fujifilm GA645W, a fixed-lens 120 film camera from the 1990’s. The GA645W has a 45mm f/5.6 lens, which is 25mm full-frame-equivalent, and with a depth-of-field similar to f/3.2. The GFX100RF will have a 35mm f/4 lens, which is 28mm full-frame-equivalent, and with a depth-of-field similar to f/3.2. It’s not quite as wide as the GA645W, but pretty close. The Fujifilm X70, with its 18.5mm (28mm full-frame-equivalent) lens, might also be considered comparable.
Some people have said that f/4 is much too small for a maximum aperture on the upcoming GFX camera, since f/4 is not especially impressive. Unfortunately, a larger maximum aperture lens would require the camera to be bigger and heavier. Would an f/2.8 lens be nice? For sure, yes. But, at what cost? I’m sure Fujifilm was faced with a lot of difficult choices as they developed the prototype, and as they weighed the pros and cons, they made what they felt were the best decisions. So we have f/4, which is not uncommon for GFX. I count six GF lenses in the current lineup with a maximum aperture of f/4, plus two at f/3.5, and four with a maximum aperture smaller than f/4. Only five GF lenses have a maximum aperture larger than f/3.5. The decision to go with f/4 should not be all that surprising, and I doubt many—if any—in the GFX world were shocked by it.
Fujifilm GFX100S II at ISO 6400 & Fujinon GF 30mm f/3.5 at f/4 – Kodak Tri-X 400
GFX cameras are good for high-ISO photography. It’s kind of a paradox of digital medium-format: it’s good that it’s better at high-ISOs, because you’re going to need it, since the maximum apertures are typically not as large as smaller sensor formats. There are pros and cons to everything. Unsurprisingly, you’re going to find tradeoffs. It is what it is.
Not all Fujifilm cameras have in-body-image-stabilization (IBIS), but most of the GFX models do (only the original two don’t). There are a couple of situations where IBIS is especially helpful, plus a few where it can be nice to have. One is video. IBIS is not a requirement for video, but it is particularly convenient when handholding without a gimbal. Another is telephoto lenses. The longer the lens, the more useful IBIS is. Low-light situations without a tripod is an example of when it can be nice to have. For many circumstances, IBIS is not particularly necessary, especially for wide-angle lenses. Some who say that they need IBIS might discover that their photography wouldn’t suffer if it was turned off—they’re not giving themselves enough credit for how well they can hold still.
Fujifilm GFX100S II at 1/20 & Fujinon GF 30mm f/3.5 at f/16 – Kodak Tri-X 400
The rule of thumb is that, without IBIS, whatever the focal length of the lens is (or in the case of Fujifilm cameras, the full-frame-equivalent focal length), the minimum shutter speed should be a similar number. For example, if the X-series lens is 16mm, which is 24mm full-frame-equivalent, the slowest hand-held shutter speed is around 1/25. If the lens is 90mm, which has a full-frame-equivalent focal length of 135mm, the slowest hand-held shutter speed is around 1/125. With good techniques, you can often get a sharp picture with even slower shutter speeds. For the GFX100RF, with its 35mm lens (28mm full-frame-equivalent), the slowest hand-held shutter speed will be about 1/30.
There’s a myth floating around that IBIS is more necessary with 100mp sensors than with lower-resolution sensors. That’s simply not true. More resolution does not equal a bigger need for IBIS in order to get sharp photographs. A 100mp sensor has no more or less of a need for IBIS than a 12mp sensor. A sharp photo is a sharp photo no matter the resolution, and a blurry image is blurry no matter the resolution. The myth is false, and not based on reality.
Fujifilm GFX100S II at 1/25 & Fujinon GF 30mm f/3.5 at f/9 – Superia Negative
Massive crop from the above photo
I put all of this to the test yesterday. Obviously, I don’t have access to a GFX100RF. I’m sure some people have it in their hands right now, but I don’t. I do own a GFX100S II and a Fujinon GF 30mm f/3.5 lens (which doesn’t have OIS). So I turned IBIS off. I kept the aperture at f/4 or smaller. I did my best to simulate the upcoming camera, although the GFX100S II is much larger and heavier, and with PASM. The 30mm lens is 24mm full-frame-equivalent (16mm on X-series), so a little wider than what the GFX100RF will have.
The f/4 maximum aperture wasn’t a major issue. Wide-angle photography is not known for shallow depths-of-field. While it is possible to achieve a shallow depth-of-field, I don’t anticipate this being a major selling point of the camera. I imagine that “f/8 and be there” will be a much more typical shooting philosophy. In low-light situations, I did have to increase the ISO higher than I would have had to if I had used my X-series gear, but thankfully the camera does well with high-ISO.
I tested handholding the camera at slow shutter speeds. Unsurprisingly, I consistently achieved sharp photographs at 1/25, with probably a 90% success rate. At 1/20, the success rate was closer to 60%. At 1/15, the success rate was probably 30%. I was able to get one sharp photo at 1/13. Because the lens on the GFX100RF will be a little less wide-angle, the shutter speed should be increased slightly. I suspect that it will be roughly a 90% rate at 1/30, 60% at 1/25, 30% at 1/20, and maybe 10% at 1/15. Obviously, results will vary from person-to-person, depending on your technique and ability to hold still.
Fujifilm GFX100S II at 1/13 & Fujinon GF 30mm f/3.5 at f/4 – Superia Negative
Massive crop from the above photo
While IBIS would have been a nice feature, I don’t think its exclusion is a major issue. I’m sure it was a compromise in order to keep the size, weight, and price down. This camera—like every other camera that’s ever been made—is not for everyone. It has advantages and disadvantages. It will be especially great for some situations and use-cases, and not so much for others. Personally, I plan to buy it; however, probably not on the announcement day. Like the GFX100S II, I’ll have to save up and probably sell some gear in order to afford it. I think it’s going to be a lot of fun, so I’m excited to try it someday when the opportunity comes.
I’ve had several people ask me what my opinions are of the upcoming Fujifilm GFX100RF fixed-lens X100-like GFX camera, which will supposedly be announced in the first quarter of 2025. Apparently, according to Fujirumors, the camera will be about the size of an X-Pro, have the 100mp GFX sensor, a 35mm (28mm full-frame-equivalent) f/4 lens, and will not have IBIS. That’s all that they’ve reported so far.
I don’t currently own any GFX cameras. They’re outside of my budget, are large and heavy compared to the X-series, and I think my use-case for one would be fairly limited. But, something like the GFX100RF would be interesting to me because the size and weight are likely to be less than typical GFX gear, and probably less expensive than a GFX100S II plus a lens. It would be a good way to dip my toes into GFX without having to buy a whole new system, or lug around something large and heavy.
One criticism that the camera is likely to receive is the lack of IBIS, but I think not having IBIS is just fine for a camera like this. First, outside of video and low-light situations, IBIS is really unnecessary for wide-angle lenses. Second, it adds size, weight, and cost, so its exclusion might actually be beneficial. Third, I think the whole “you need IBIS on 100mp because you can see even the smallest blur” argument is overstated. On this camera, IBIS would be occasionally nice to have, but far from essential, so it doesn’t bother me that the GFX100RF will apparently not have it.
The lens choice will probably be debated for a long time. Since fixed-lens cameras are stuck at whatever focal-length they are, you have to really like what it is. The 35mm lens on a GFX is like 18mm on APS-C (think Fujifilm X70 and Ricoh GR), or 28mm on full frame (think Leica Q3). That’s obviously a very popular focal-length, but it’s not for everyone. I personally prefer less wide-angle lenses most of the time (the X100VI, for example, is sometimes too wide for me). I completely understand the focal length choice for the GFX100RF; however, I kind of wish it was more like 50mm (40mm full-frame-equivalent), but that’s just my preference, and probably not what would be most desired by the majority of potential buyers.
And let’s not forget the maximum aperture of “only” f/4. That’s not an impressive maximum aperture, but also not unusual for medium-format. A larger maximum aperture would require a larger and heavier (and more expensive) lens, which would defeat the purpose of the GFX100RF. Back in 2021 I talked about this a bit: while GFX has a potentially smaller depth-of-field and better low-light capabilities, the fact that the maximum apertures are often smaller means that you oftentimes can’t fully realize those advantages. It’s a catch-22. Although f/2.8 would have been nice, f/4 as a maximum aperture is completely unsurprising to me, and probably required some engineering magic to even make that work.
We will have to wait a few more months to really know what the GFX100RF camera will be like, but what I can tell you is that this is the most excited I have been for a GFX model in a very long time. I need to prepare now—make room in both my budget and in my camera bag—for when it is announced. I’m sure, like the X100VI, if you’re not quick to order, there will be a wait to get your hands on one, as I’m pretty sure that this will be a popular camera.
