Merry Christmas from Fuji X Weekly!!

Merry Christmas to you and your family! I hope that you are surrounded by love this holiday, and you create many warm memories …and photographs.

2024 has been an incredible year! It seems a bit surreal. I’ve told the story before, so forgive me for repeating it.

I started Fuji X Weekly in 2017, with the intention of writing one (or more) articles per week. Initially it was a journal or long-term review of the X100F, but it evolved into all things Fujifilm, with an emphasis on JPEG camera settings (Film Simulation Recipes). The website grew organically. In the early days I did literally nothing to promote it—people came by word of mouth, or they stumbled on it via Google. I’m always amazed how people found Fuji X Weekly back then.

Lightning Strikes Antelope Island – Fujifilm X100F – A photo from Day One of Fuji X Weekly

Four years ago I released the Fuji X Weekly App, and that’s when things really began to take off. Fujirumors reported on it, as did PetaPixel, and others. Ken Rockwell mentioned me in an article; Andrew Goodcamera, Leigh & Raymond Photography, Serr, and Omar Gonzalez shared videos about Fuji X Weekly Recipes. Each year since has seen substantial growth. I did very little promotion (I’m really bad at that, apparently), it was still largely organic growth.

Eventually this website (and apps) became a full-time job, and I was faced with a decision: quit my day-job, or quit Fuji X Weekly. I could no longer do both. Even though I was not earning enough at that time to support my family with Fuji X Weekly profits, after much consideration and prayers, I took a leap of faith, and put in a two-week notice with my employer, leaving my job just before the holiday season, which was quite scary. That was three years ago.

I got a surprise phone call from Fujifilm back in January. They said that they wanted to work with me in 2024, but they didn’t yet know what that would mean exactly. I was super excited, but since people say all sorts of things, I didn’t count on it. I told my wife, “If it happens it happens, and if it doesn’t, that’s ok.”

NAB Photowalk Group 3 – New York City, NY – Fujifilm X100VI – Nostalgic Americana

But very quickly things began to happen. First, they asked me to be a part of a film simulation project, which resulted in this webpage. Then they sent me a preproduction Fujifilm X-T50 to try prior to its announcement. I was invited to a Creator’s Retreat in the Catskill Mountains with a number of incredibly talented photographers and videographers, followed by a release event for the X-T50 on a rooftop in Manhattan. Fujifilm then asked me if I’d like to co-lead a series of photowalks over the summer, in Denver, San Diego, Nashville, and Philadelphia. They also asked me to co-lead two photowalks for their Create With Us event in Austin, and three at The NAB Show in New York. That was followed by a couple more photowalks: Ann Arbor, and back to Philadelphia. If someone had told me a year ago that all those things would happen in 2024, I would not have believed them.

I’m extremely grateful and honored that Fujifilm reached out to me, and brought me along for an incredible ride. Fuji X Weekly has been an amazing journey from the beginning, but 2024 was the best year yet. I’ve met hundred and hundreds of wonderful people (some of you reading this), and worked with unbelievably talented creators. Also, in October I launched a protective case for Fujifilm X100-series cameras in collaboration with Evergreen Cases. I don’t yet know what 2025 will bring—it could be even greater than 2024—but for right now, I’m appreciative for where I’m at on this journey. The view is good from right here, right now.

Thank you for being a part of all this! It’s because of you—the greatest community in all of photography—that any of these amazing things happened. You all are why Fuji X Weekly continues to exist. It’s truly an honor to be helpful in some way to your photography. I hope that you are having a very merry Christmas right now!

Your Gift Guide for Affordable Fujifilm Gear

It’s the holiday season, and Christmas is right around the corner. Maybe you want to give a gift to your photographer friend or family member something that they will absolutely love. Perhaps your spouse, child, grandchild, or niece/nephew is interested in following in your footsteps, and are hoping to find their first “real” camera under the tree. If you are shopping for a fellow photographer or budding photographer, I’ve got some gift ideas for you!

For my 40th birthday, my wife got me a Fujifilm X100V, which was such an incredible gift! For her 40th birthday, I gave her a Fujifilm X-T4. While those were certainly wonderful presents, they were very unusual for us, as we don’t typically spend anywhere near that much for birthdays and Christmas, and probably a lot of you reading this don’t either. There are tons of great more affordable options and it’s easy to get overwhelmed, so for this article I’m going to narrow the premise, which hopefully will provide some of you with a little better clarity.

First off, I’m assuming that you don’t have a small fortune to spend, and so you don’t mind buying used gear, which is more affordable, and perhaps a bit more practical as a gift. MPB, the sponsor of this article (where all my suggested gift ideas can be purchased from), is the largest global platform where you can buy, sell, or trade used photo and video gear—each piece checked by hand before being MPB Approved. If you’re thinking about upgrading or gifting gear this holiday season, embracing used is a great way to keep costs down without compromising on quality. Secondly, this website is Fujifilm-centric, so all of my suggestions will be related to that brand of gear.

Let’s jump right in!

Fujifilm X-T1 — Best learning camera

For someone who wants their first “real” camera to learn photography on, the Fujifilm X-T1 is my top recommendation. First, it has manual tactile controls to learn the principles of photography with (such as the exposure triangle). Second, while it is “old” for digital technology (released in 2014, a full decade ago), it is still very capable. This was Fujifilm’s flagship model when it was introduced, and 10 years later it holds up pretty well. Interestingly, in 2021, Antonio Faccilongo won the World Press Photo Story of the Year with a photograph captured with this model. Third, the X-T1 is quite affordable, and can be purchased for less than $500. You will need a lens to go with it, and my top recommendation is the Fujinon 35mm f/2, which can be had for less than $300 used. Depending on the exact copies you pick, you can get a camera and lens combo for under $800, and even under $700 if you don’t mind a few scuffs.

Fujifilm X-S10 — Affordable hybrid for videography

While many cameras are great for photography, some don’t excel at both stills and video. My top recommendation for an affordable hybrid—a camera that’s good for both stills and video—is the Fujifilm X-S10, which has in-body-image-stabilization (IBIS), an important feature for videography. If you are buying for someone who has shown an interest in creating TikTok or YouTube videos, you’ll want to strongly consider the X-S10. It can be had for under $900, which makes it the most expensive camera in this list; however, I think it pairs well with the Fujinon 15-45mm f/3.5-5.6, which is one of the more affordable lenses at about $150.

Fujifilm X-A2 – Most affordable camera

I get asked somewhat frequently what is the cheapest way to get into Fujifilm, usually from those wanting to buy a camera for their child or grandchild. Is it possible to do so under $500? Well, it is possible, but just barely. The Fujifilm X-A2 can be had for under $350, and the Fujinon 15-45mm f/3.5-5.6 is about $150, which brings you in right around $500. The X-A line was Fujifilm’s most budget-friendly series. The X-A2 was released in 2015 and is approaching 10 years old; however, it is still surprisingly capable, with similar technical stats as the Fujifilm X-T1.

Fujifilm X30 — Fun for the one who has everything

For the photographer who has it all, the Fujifilm X30 is a fun little camera! There’s a pretty good chance that the photographer you are shopping for doesn’t have this model. It’s older, and doesn’t have particularly impressive stats, but what it lacks technically it more than makes up for in pure joy. Nobody is going to make a career out of this camera, but for fun snapshots that have a ton of character, the X30 is one to take a close look at. It’s not necessarily cheap at around $700, but at least you don’t have to buy a lens for it, since it is a fixed-lens camera.

Fujinon WCL-X100 II & TCL-X100 II — Conversion lenses for X100-series cameras

If the photographer you are buying for already owns a Fujifilm X100-series camera, like the X100VI, X100V, and X100F, a great addition are the two conversion lenses: WCL-X100 II and TCL-X100 II. These two lenses add versatility to any X100-series camera, and are especially great for travel photography. They’re not terribly expensive, either: the WCL-X100 II is about $200, while the TCL-X100 II is about $230. Choose one, or choose both. If it’s just one, I would give first consideration to the WCL-X100 II.

If you are searching for a holiday gift for the photographer or budding photographer in your life, I hope that this list provided you with some clarity. I always enjoy receiving camera-related clothes and coffee mugs and things like that as gifts, but if you really want to give a camera or lens, those do cost a lot of money, and I think that this list has some excellent suggestions; however, feel free to browse MPB’s current inventory, as you just never know what you might find.

See also:
Fujifilm X-Pro2 — The camera that got away (again)
Fujifilm X-T50 + Fujinon 23mm F/2 = Interchangeable-Lens Fujifilm X100VI??
Leica Q2 from the perspective of a Fujifilm photographer
Fujifilm X30 — Fujifilm’s Forgotten Retro Compact Zoom
Close Up with the Fujinon XF 30mm F/2.8 R LM WR Macro
Traveling Light with the Fujifilm X100VI + WCL-X100 II & TCL-X100 II Conversion Lenses

12 Film Simulation Recipes of Christmas

This Christmas I thought that I would do something fun for you: the 12 Film Simulation Recipes of Christmas! I took the twelve most popular film simulation recipes this month (based on page views), and captured one picture with each. The subject of every image is the number the recipe ranks. It’s basically a parody of the classic holiday coral The Twelve Days of Christmas, but also an opportunity to share with you which recipes people are using this December.

The top twelve film simulation recipes this month (from most to least popular) are: Kodachrome 64, Kodak Portra 400, Kodak Portra 400, Vintage Kodachrome, Kodachrome II, Classic Chrome, Kodachrome 64, Kodak Portra 800, CineStill 800T, Cine Teal, Fujicolor Superia 800, and Classic Negative. There are some surprises, at least to me. First, no black-and-white recipes made this list; color recipes are more popular than monochrome for some reason. The top eight recipes all use the Classic Chrome film simulation; those named Kodachrome or Portra are widely used. The original Portra 400 is the most popular Portra recipe, despite its difficult white balance requirement. The second film simulation recipe ever published on this website, simply called Classic Chrome, made this list (oldie but goodie?). Only one recipe that uses the Classic Negative film simulation made the top twelve, and just barely; the most popular recipe with the Superia name (Classic Negative is based on Superia) uses PRO Neg. Std.

If you want to sing along, here are the lyrics:

On the 12 Days of Christmas, I snapped with recipes…
12 people limit,
11 with a seven,
10 pm closing,
9 fortune cookies,
Ate holiday sweets,
7 metal boxes,
6 holds for swinging,
5 pots for plants,
4 times said no,
3 drink cans,
2 push to cross,
And… a face mask with emojis!

12 People Limit – Farmington, UT – Fujifilm X100V – Classic Negative
11 With A Seven – Centerville, UT – Fujifilm X-T30 – Fujicolor Superia 800
10 PM Closing – Farmington, UT – Fujifilm X100V – Cine Teal
9 Fortune Cookies – Farmington, UT – Fujifilm X-T30 – CineStill 800T
Ate Holiday Sweets – Farmington, UT – Fujifilm X100V – Kodak Portra 800
7 Metal Boxes – Farmington, UT – Fujifilm X-T30 – Kodachrome 64
6 Holds for Swinging – Farmington, UT – Fujifilm X-T30 – Classic Chrome
5 Pots for Plants – Farmington, UT – Fujifilm X-T30 – Kodachrome II
4 Times Said No – Farmington, UT – Fujifilm X-T30 – Vintage Kodachrome
3 Drink Cans – Farmington, UT – Fujifilm X100V – Kodak Portra 400
2 Push to Cross – Farmington, UT – Fujifilm X-T30 – Kodak Portra 400
A Face Mask with Emojis – Farmington, UT – Fujifilm X100V – Kodachrome 64

Merry Christmas from Fuji X Weekly!