3 New Fujifilm Cameras Coming Soon!

Fujifilm X100F Blog

There’s some exciting news that I want to pass along to you. I don’t want Fuji X Weekly to be completely centered on gear, but I also want to keep you in the know, and so I try to keep things balanced. Anyway, according to Fujirumors.com, there are three new Fujifilm cameras coming this spring. One is the X100V, which will replace the excellent X100F. Another, which might be called X-T3s or X-T5 (in Japan, the number four is bad luck), will replace the not-very-old X-T3. The third is a mystery, but I’m betting that it’s a medium-format GFX camera. Let’s briefly talk about each.

The X100V has been whispered and rumored across the internet for many months. There’s no surprise that it’s coming soon. What we don’t know is how much different it will be from the X100F. It will certainly have the 26-megapixel X-Trans IV sensor and processor, and probably all of the new JPEG tools of the X-Pro3, but beyond that nobody knows. There’s been speculation for some time that Fujifilm redesigned the lens, but I don’t know if that’s true or not. It could be a mild update to the X100F, which makes sense, because if it ain’t broke don’t fix it. Or it could be a moderate overhaul, similar to what Fujifilm did with the X-Pro3. We will know soon enough.

It’s very surprising to me that Fujifilm will be announcing a replacement to the X-T3 so soon. Why? Because the X-T3 will only be one-and-a-half years old when its successor is released. Digital technology advances quickly, but I’m not sure there’s enough to justify a whole new camera in that short amount of time. Is there a new sensor coming? New processor? If not, a simple firmware update would breathe a second wind into what’s already a successful camera model. If there’s nothing big to separate the upcoming model from the current one, I don’t think it will be a huge success because there’s no incentive to buy the new camera. Why pay more for something that’s essentially exactly the same? It will be interesting to see what Fujifilm has up its sleeve on this one.

The third camera is an unknown model, but fuzzy pictures have leaked out of Japan of a new GFX body. It could be a non-IBIS 100-megapixel camera. It could be a 50-megapixel body with IBIS. It could be the first GFX with an X-Trans sensor. Fujifilm has done well in the medium-format market, quickly setting themselves up as the leader, so it would be unsurprising if they added another camera to the GFX lineup.

What other cameras should Fujifilm release in 2020? I’d like to see an X70 but with an X-Trans IV sensor. How about an X-H2? While it was well-received by users, I don’t believe the X-H1 was especially commercially successful, but Fujifilm should have at least one APS-C camera with IBIS for those who want it, so an X-H2 makes sense. That is, unless the X-T3 successor has IBIS. The X-E line is due for an update. Keep the body the same, but put the X-Trans IV sensor inside, and you have an X-E5. Simple enough, right? It will be exciting to see whatever is forthcoming from Fujifilm, and I will do my best on the Fuji X Weekly blog to keep you updated, but hopefully without overwhelming you with gear posts.


  1. Marc Beebe · January 8, 2020

    I just hope they’ll build something that will result in some Fujifilm model becoming justifiable (affordable) for me. 😀

    • Ritchie Roesch · January 8, 2020

      Well, the older models should drop in price…

  2. Earl Rogers,Jr. · January 8, 2020

    The article is about the 3 New Fujifilm Cameras and what the possibility of a new X-H2,which is a very popular camera but not a commercial success. Fuji was not the problem ,the X-H1 is an excellent camera . You have a lot of Fuji users who want to drive/own a Cadillac at a the same price a Ford cost. When Fuji reduce the price of the H1 they had no problem selling them. I predict if Fuji does come out with a new X- H2 it’s going to cost between $2500 and $3000 and if this is theirs flags ship camera and they should leave the price alone at least for two years because the people so we initially bought the camera they felt they had been messed over. Canon just brought out a new camera as you are well aware of and it cost over $6000. Those who want the camera that either pay the asking price for it or rent it. I enjoyed the article.

  3. miroslavps · January 9, 2020

    New camera after 1.5 years? – I spent with my K-x 7 or 8 years. Whatever they offer I will keep my X-T3, it has more tools and power than I need.
    Yes, it will be good to get more updates for X-T3, but it is not critical.
    Still it is strange for me – so fast replacement of such good camera, lot of people still use X-T2 and 1.

  4. Mark Crable · January 10, 2020

    I’m a camera manufacturer’s dream, I’m always looking for something new and better. Luckily, having just moved to Fuji after 30+ years with Nikon, I’m still in the learning and in the honeymoon phase with my X-T3.

    • Ritchie Roesch · January 10, 2020

      The X-T3 will be a fine camera for many years to come. Definitely keep it around for awhile.

  5. Jun Park · January 10, 2020

    I think this is actually H2. Unification of T and H. What is expected is the upgrade of AF and IBIS. Why did they move up the schedule? I think the Tokyo Olympics is important. And the function can appeal to Olympic filming.

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  7. 27millimeter · January 10, 2020

    So, the third one will be the X-T200.
    Makes sence after the launch of the X-A7.
    X-T100 came short after X-A5.

    • Ritchie Roesch · January 11, 2020

      That’s very true and makes perfect sense.

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