According to Fujirumors, Fujifilm is delaying the announcement of the upcoming X-T6; however, Fujifilm has not announced that they’re announcing any camera. How can something be postponed that hasn’t even been publicized?
Let me put it this way. Let’s say that you are the manager of some office somewhere, and you tell your secretary to pencil in some time and date for a meeting that will take place some months in the future. You tell the secretary not to tell anyone, only to pencil it in so that the time is blocked out and there won’t be any scheduling conflicts. The secretary later tells someone in confidence that there will be a meeting at the date and time that was penciled in, and that person blabs it to the whole office. Later, you realize that the initial date and time you picked for the meeting won’t work, so you instruct your secretary to block off a different day, which is still well in the future. Now your secretary once again tells their friend, who once again blabs it to the office, who are now bemoaning that the meeting has been postponed. But, since it was never announced, was it ever really delayed?
And that’s the problem with rumor sites. I enjoy getting a little sneak behind the curtain as much as the next person. The heads-up is exciting. Speculating on what will be can be fun. But there’s also a negative side to the coin. It slows sales of currently available models. It can give people false ideas or skewed expectations of upcoming products. It throws a curveball into a product launch that was carefully choreographed. I had a conversation about this topic with Ken Rockwell once, and he said, “There’s always something new coming out tomorrow, but you can’t take pictures with it today so it doesn’t matter.”
Abandoned Dream – Red Rock Lakes NWR, MT – Fujifilm X100V – The Rockwell
Can you pick up an X-T6 and photograph with it today? Tomorrow? Next week? Next month? Obviously the answer is no. Someday, yes—that time will get here before you know it. So be patient, and enjoy the gear that you can pick up and use today, which are the cameras and lenses you already own, or maybe that you will buy today at your local camera store.
Unfortunately, because the rumor of the supposed announcement was spread online, and now a new rumor has been published of a delay, people are creating all sorts of conspiracy theories—mostly by trolls, and most of which are not true. It might be simply that the penciled-in date was never all that solid to begin with. The large 7.1 magnitude earthquake that struck near a Fujifilm facility about 10 days ago is the most likely explanation. According to Digital Camera World, “Fujifilm’s Kyushu location in Kumamoto, Japan manufactures color filter components used in Fujifilm’s X-Trans camera sensors, as well as films that are used in manufacturing LCD screens and slurries or polishing materials used for semiconductor manufacturing.” This facility was evacuated after the earthquake, and may have been damaged.
When will the X-T6 be announced? Who knows. When Fujifilm is ready, they’ll announce an X Summit, and during the X Summit they’ll announce whatever it is they’re ready to release. Maybe it will be an X-T6, maybe it won’t. I’m looking forward to the next X Summit and gear announcement as much as anyone else, but let’s not forget that today we can create amazing pictures with the cameras that are already in our hands.
The Tropics – Lincoln, IL – Fujifilm X-E5 – Vivid Velvia
After yesterday’s post, Thoughts on the Upcoming Fujifilm Camera, someone reached out to me on Instagram and proposed a question about the upcoming sixth-generation cameras: if I could ask Fujifilm three things about it, what would those questions be? It was an unusual message, but it did get some cogs turning in my brain. How might X-Trans VI look different than X-Trans V? While this seemingly should be pretty predictable, each X-series generation is actually unique in many ways. No two generations are alike, and so what will be different with the upcoming X-Trans VI cameras? Well, I came up with three questions, so let’s jump right in.
Will AF improve a little or a lot?
Space Guitar – White House, TN – Fujifilm X-T5 – Classic Amber
I’m one of those people who are completely satisfied with the autofocus performance of my Fujifilm cameras, going back all the way to X-Trans III. Even X-Trans I & II aren’t bad in daylight. Fujifilm’s current cameras are in the top 2% best autofocus cameras ever made (it’s very true, I did the math—feel free to double check it). Outside of some extreme use-cases, the cameras are very capable, and there seems to be a general lack of appreciation for just how good we have it today. Seriously, if the top 2% is not good enough for you, is it that you have some crazy unusual circumstances (which maybe you do), or is the issue something else? Of course, nobody wants to look in the mirror, but most of the AF woes on Fujifilm cameras are easily overcome if one really wishes to overcome them. The majority of the complaints are hyperbole, trolls, user-error, and things like that. With all of that said, Fujifilm has more room for improvement than any other major brand, as they’re clearly a step behind the Canikony brands (for logical reasons that I’ve talked about at length many times). There’s no doubt the sixth-generation will bring with it AF improvements, so will it be a small step forward, a large leap, or something in-between?
In my opinion, the best thing Fujifilm could do to improve autofocus has nothing to do with hardware, software, or algorithms. Fujifilm could do absolutely nothing to technically improve AF, but if they made it much more intuitive and automatic, it would be seen as a major improvement. Many people seem to be unaware that Fujifilm expects that their users will fine-tune the AF for their specific use-cases; even if they are aware, they may not know how to do it, or what a fine-tuned camera setting might look like for them. Fujifilm tried to offer some clarity on this a couple years ago, but instead of listening, people heavily mocked them for it online (sad). I cannot tell you how many times someone has complained to me how the AF on their X-series model “sucks” and how it’s totally not user-error, but then I suggest a settings change and (like magic) the AF is suddenly working well for them and it’s no longer garbage. Of course, what specific settings work well for you depends on how you use the camera and your subject and situation, so there’s no one quick fix. However, if on future models Fujifilm removed their fine-tuning expectation and just “made it work” no matter the user, that would go a long ways toward making people believe that their AF is actually good, because it’s currently much better than some people think, if only they dialed in the “right” settings for their individual situation. In other words, if user-error is the largest problem (and it is, even though nobody wants to hear or accept it), then Fujifilm should find a workaround for that, and the obvious answer is intuitiveness. If Fujifilm’s approach isn’t working well for a group of people because it expects more of them than they realize (and even if they do realize, they may not know what to do with it), then maybe it’s time adjust the approach.
What models will be included in the sixth generation?
Classic Design – Buckeye, AZ – Fujifilm GFX100S II – FRGMT B&W
Each generation has had its own set of X-series models—no two generations have had identical sets. I suspect that this trend will continue. But how will it look different? It’s hard to guess, but I believe it will include an X-Pro, it might not include two X-H models (only one), it could potentially have an X30-like pocketable zoom, and it’s possible that there will be only one successor to the X-T30 III and X-T50 (and not one for each). There could be an Eterna 28 (APS-C version of the Eterna 55). I would love to see an X70 successor. Maybe there will be an X half II? Perhaps the X100VII will have multiple focal-length versions? Could we finally get a monochrome-only camera? The only thing that’s certain is that it won’t be identical to the fifth generation, or any other previous generation. I would love to know the exact models that Fujifilm plans to produce for X-Trans VI, but perhaps they haven’t even thought that far in advance yet.
What new Film Simulations and/or JPEG options will come?
Buc-ees at Nighttime – Goodyear, AZ – Fujifilm X-T5 – Fluorescent Night
Over the years, Fujifilm has continuously sporadically added new Film Simulations and other JPEG options. For example, within the fourth-generation, Fujifilm added two new Film Simulations (Classic Negative and Eterna Bleach Bypass), Color Chrome Effect, Color Chrome FX Blue, Clarity, half-step Tone Curve adjustments, and a much more robust Monochromatic Color tool. It didn’t all come at once. In fact, fourth-gen can be divided into three groups (actually, more than that if you want to really parse things): X-T3 & X-T30, X-Pro3 & X100V, and X-T4, X-S10, X-E4, and X-T30 II. Fifth-generation saw two new Film Simulations (Nostalgic Neg. and Reala Ace, the latter retroactively given to previous models via firmware), but no other JPEG options. While it’s impossible to know what Fujifilm will do on future models, I think it’s safe to say that there will be some new features. And I cannot wait to find out what those will be.
Now it’s your turn! What questions would you like answered regarding the upcoming sixth-generation cameras? I would love to hear them in the comments below!
Until this year, Fujifilm has always announced at least one new X or GFX series camera by the end of June. We’re in August, and nothing new has been announced. Some people are getting antsy, anxiously waiting for whatever is to come. Personally, I’m glad that there’s a little gap. In my opinion, camera companies introduce new versions of their lineup much too quickly. It made some sense in the earlier days of digital technology when improvements tended to be more drastic; nowadays, and for at least a decade but probably longer (closer to two decades), the advancements have been much more gradual. Each new iteration of each camera model is only a small improvement over the previous version. Because of this, it’s become a common axiom to skip a generation before upgrading.
For example, if you purchased an X-T1 when it was new, you’d have skipped the X-T2 and waited for the X-T3; later, you would have skipped the X-T4 and waited for the X-T5 (and you’ll skip the X-T6 whenever it comes). Likewise, if you purchased an X-T2 when it was new, you would have skipped the X-T3 and purchased an X-T4 instead; later, you skipped the X-T5 and are now waiting for the X-T6. By skipping a generation, you are allowing enough time to pass that the upgrade is more substantial. If camera makers waited longer before making successors, this gap generation rule-of-thumb would be unnecessary. If Fujifilm waited another two years before releasing the X-T6, I’d be perfectly ok with that, just so long as they continue to manufacture and sell the X-T5 during that time.
The rumors circulating the internet are that the next camera to come from Fujifilm will be the X-T6. Some people seem to think that I have inside information about future camera models, but I don’t. Only one time did Fujifilm share with me details on an upcoming model: about two weeks before the X-T50 was announced, they sent me a pre-production copy to try, and made me sign an NDA regarding it. That was the one and only time; otherwise, I find out the same way that everyone else does, which is largely Fujirumors. I watch the X Summit at the time of announcement to learn the details about the camera the same as you do. I read the initial day-one reviews by those who got a pre-production model. I honestly don’t know anything about whatever camera Fujifilm plans to release next.
Central Camera Co.– Chicago, IL – Fujifilm X-T5 – 1976 Kodak
Last year Fujifilm introduced the X-E5 on June 12th, and the B&H BILD expo was five days later on June 17th, which was the first opportunity most people had to touch-and-try the upcoming camera. Fujifilm had asked for my help at the event, just as someone who could answer questions about their cameras, particularly questions about Film Simulations and Recipes, to those visiting their booth. Funny enough, I was assigned to the X-E5 station (which was incredibly busy, as you might imagine!), but the morning of June 17th—maybe an hour before the event began—was my first time seeing the new camera in-person. I literally knew as much about it as anyone else, yet I was supposed to answer questions about the X-E5. My point in telling this story is to simply illustrate that I really don’t know anything about upcoming gear, Fujifilm doesn’t disclose that type of information to me—not even when I’m involved in an event about that gear.
With that said, I would describe myself as an X-series expert (an X-pert, if you will…). I know more about Fujifilm cameras than most, simply because I have so much experience (or is it X-perience?) using them. There’s certainly plenty that I don’t know. For example, I regularly learn new things from Pal2Tech’s YouTube videos. I have reached out to Fujifilm’s Tech Reps with questions several times. I’m constantly learning more, and I imagine that there’s a lot that I don’t know simply because there are features that I rarely or never use. Still, I think I’m well qualified to comment on Fujifilm cameras simply because I have a lot of knowledge about them and a lot of experience using them.
What I can’t comment on is what I don’t know. I’ve received a ton of questions lately asking for my opinion of the upcoming yet-to-be-announced Fujifilm X-T6. My guess? It will be a lot like the X-T5, just a little faster. Simply speculating, I think Fujifilm will introduce the sixth-generation (X-Trans VI) with the X-T6, and the main improvements that sixth-gen will bring are speed and efficiency. I don’t expect much in the way of IQ improvements; however, autofocus and video specs could see a notable upgrade. It might be somewhat like the X-T2 vs X-T3, if that makes any sense. I’m sure there will be a couple of cool surprises, and maybe a head-scratcher or two, but overall I will be completely shocked if the X-T6 isn’t 90% exactly the same as the X-T5, and mildly surprised if it isn’t 95% the same. Basically, I expect the X-T6 to be an X-T5 but with a boost. Whether or not that boost will be particularly beneficial to you will depend on how you use the camera. My guess is that for some people it will be a major improvement, but for most it will be minimal. Of course, this is all speculation, and I very well could be wrong (I’ve been wrong before plenty of times). In the meantime, I’m very happy to patiently wait, and use the Fujifilm gear I already own.
Fujirumors posted a poll asking which future sixth-generation camera would excite you the most. As I looked at the list, I had to ask myself: what would make me buy that camera? For example, I have an X-T5 that I’m very happy with, what feature upgrade would make me buy an X-T6? I did that with the X100VII, X-E6, etc., and each time I had trouble answering the question. What would make me buy an X-Trans VI camera when I’m very happy with X-Trans V?
The obvious pick from the poll, which is the current frontrunner (by far), is the X-Pro4, and that’s because the X-Pro3 was discontinued several years back, and now there’s a significant hole in the lineup left by its absence. Over 40% of people who voted are “most excited” for this camera, but I highly doubt that the next X-Pro will account for anywhere close to 40% of sixth-generation camera sales. That model would simply fill an obvious hole, and that’s why so many voted for it.
One potential camera left off the list is an X70 successor. That’s a notable hole, and it might have even received more votes than the X-Pro4 had Fujirumors included it in the survey (I understand why they didn’t). The GFX100RF is essentially a medium-format X70, and it is apparently doing quite well for Fujifilm. I hope they can see that the market is ripe for an X-series version. If there’s a sixth-generation camera that I’m most excited for, this is it, if only Fujifilm would make it.
But let’s move away from specific models for moment. My original question was: what would make me buy an X-T6 when I already own an X-T5? The obvious answer is that I shouldn’t. It is generally good advice to skip a generation, and this is because successors come too quickly. I’ve advocated for longer gaps between new models for awhile now, but you can do this yourself by simply skipping every other version. For example, if you purchased an X-T1 twelve years ago, you would have skipped the X-T2 and bought an X-T3 six years ago, then you would have skipped the X-T4 and gone for the X-T5 instead, and you will pass on the X-T6 and wait for the X-T7, whenever that eventually comes.
Let’s just say, though, that some feature will be included on the next generation of X-series cameras that will entice you to buy. What would that be? The top answer you are likely to find on the internet, of course, is autofocus, but the AF is already plenty good enough for most people, and those who do complain, most of them could fix their AF woes themselves if they wanted to (how else do you explain those using the same exact gear in the same situations and aren’t having trouble?). I’ve already talked too much about AF, so I’m not going to go deeply into it, other than Fujifilm will improve it on the next generation of cameras; however, if they don’t make it more intuitive and work well straight-out-of-the-box without requiring the user to adjust settings in the menu, then the complainers are still going to complain. The issue isn’t so much the AF itself; however (and specifically), a lot of people don’t realize that they’re expected to do some work in order to get the most out of it, and even if they do realize, they may not know how. Solve that, and you largely solve AF, without any other improvements. For myself and the majority of customers, AF improvements are nice, but that alone isn’t enough to justify an upgrade; however, for some, an intuitiveness improvement might just do the trick.
Fujifilm Recipes sell Fujifilm cameras. I cannot tell you how many people have told me that the top reason they purchased a Fujifilm model was to use Recipes. Over the last two years, doing photowalks from coast-to-coast, to my surprise many of the sales people at various cameras stores (including some very big ones) told me that the top tool they use to sell Fujifilm cameras is the Fuji X Weekly App. They pull out their phone and show potential buyers what’s possible straight-out-of-camera, and that seals the deal (it would be nice if I got a little kickback…[insert winking emoji]). New Film Simulations and JPEG options will convince some—including myself—to buy a new camera. There are those who purchased an X-Pro3 simply for Classic Negative, when it was the only camera available with it for about four months. I would hope that Fujifilm fully realizes this, and it’s a part of their X-Trans VI plans.
The number one thing, though, that would make me purchase a sixth-generation model when I already own a fifth-generation iteration of that camera is fixing the Clarity pause. Clarity, which is a micro-contrast adjustment, is a great tool. Using plus-Clarity makes an image appear more crisp, kind of like using a Summicron lens, or like shooting with a sharp slide film such as Kodachrome. Using minus-Clarity is like a built-in diffusion filter, which makes an image appear more soft, and often more negative-film-like. It’s one of my favorite JPEG tools; however, it has an annoying side effect. Whenever Clarity is set to anything other than 0, it causes a short storing pause. It’s about the same amount of time as advancing to the next frame on a film camera. Things that slow you down can be good sometimes; however, if Fujifilm could reduce or even eliminate the Clarity pause, that would be awesome. I would consider upgrading for this alone.
Fifth-generation X-series cameras are excellent, and it’s hard to imagine improvements that are so dramatic that it would convince me to upgrade. Yes, there’s certainly room for improvement—no camera is perfect. But a new Film Simulation (maybe based on Fujicolor Pro 400H that turns pastel with overexposure), a new JPEG option (such as Light Leak from the Fujifilm X half), and especially a long-overdue fix to the Clarity pause, would go a long ways towards convincing me that I should.
Fujifilm is about to announce the X-T30 III, the true successor to the X-T30 II. A lot of people assumed that the Fujifilm X-T50 was the X-T30 II’s successor, but it wasn’t—if you a Fuji X Weekly regular, you’ve known that for about a year-and-a-half now. Tomorrow at 10:00 PM Pacific Time, Fujifilm will unveil the new camera.
I don’t have any inside information, but I expect that the Fujifilm X-T30 III will be 95% the same as the X-T30 II, which was 98% the same as the X-T30. Fujifilm announced the original X-T30 in February of 2019. I remember it well because I preordered it, and later created many Film Simulation Recipes with that camera. The X-T30 II, which was basically a firmware update with a few minor changes, came in October of 2021. The ability to save WB Shift with each C1-C7 Custom Settings preset, as well as Classic Negative and other JPEG tools like Clarity, are the major improvements found on the Mark II version. Now, four years later, Fujifilm is about to release the latest iteration.
From all accounts, the X-T30 III will be the same as the X-T30 II, except with X-Processor 5 (which includes Nostalgic Neg. and Reala Ace), a Film Dial like what’s on the X-T50 and X-M5, and a Drive Button instead of a Drive Dial. Aside from that, it will be pretty much the same thing as the X-T30 II. I don’t expect any major changes. Overall, it will be a mild refresh.
Why, then, do I think this camera is genius? Because Fujifilm will quietly sell a whole lot of these. It’s not going to go viral like the X100VI. It’s not going to make major headlines. It’s not going to be a hot topic on Reddit or Facebook groups. But Fujifilm will sell a bunch of X-T30 III cameras, more than most other models offered by the brand.
Just four days ago, New York Magazine published in The Strategist section This Fujifilm Camera Gives Me Film Photos Without the Processing by Katherine Gillespie. It’s essentially a review of the Fujifilm X-T30 II. In that article, Katherine states, “Even just using the cheapest 15-45mm kit lens, the camera creates beautiful JPEG photos that require little to no editing to make the colors pop and can be wirelessly transferred to my phone via Fujifilm’s XApp. For me, this is a big sell. While some people seem to enjoy playing around with presets on Lightroom, as a procrastinator who also sort of hates computers, I can’t think of anything worse than shooting in RAW then having to go through and edit hundreds of photos after every social event or vacation. Especially as doing so would also require purchasing a pricey Adobe subscription.”
The article included a small and subtle shoutout to Fuji X Weekly, which was mind-blowing. This follows the New York Times mention in July. I never imagined getting noticed by such large and prestigious publications. But I digress; however, it is a good read, should you want to.
Statements like Katherine’s are why the X-T30 and X-T30 II sold so well, and why soon the X-T30 III will, too. It’s easy to get great-looking photos without the fuss. The cameras are small, lightweight, inexpensive, and straightforward-enough that they’re accessible to anyone and everyone. Even a child can use it and get great results. Robust enough that professionals can use it for serious work, but not so much that first-time hobbyists are in over their heads. That’s indeed a big sell.
No other Fujifilm camera has been given a Mark III iteration. The X-E2 had a second version called X-E2s. There’s the X-H2 and X-H2s, but that’s a slightly different story. There was an X-T3 WW, which was an X-T3 without an external battery charger included in the box. The X-T4 ES is an infrared version of the X-T4. Most models have their time, followed by a successor; the few with a second variation were not given a third. The X-T30 is unique, with a third iteration about to crest the horizon. That elevates the camera to legendary status in my books. There is no doubt in my mind that the X-T30 III will be a great success for Fujifilm, albeit without the fanfare that other models in the X-series often get.
Fujirumors posted an article today entitled BREAKING: This Totally Unexpected Fujifilm Camera is Coming in 2025 – And I Know You Won’t Believe Me. I believe it and even expected it, because I’ve been saying it for over a year. If you regularly read Fuji X Weekly, you probably believe it, too, and might even have expected it yourself. I can’t tell you how many times I’ve predicted it over the last 14 months—probably a good handful. For some (including myself), this is not a surprise in the least.
In the third paragraph of my Fujifilm X-T50 review (published on May 16, 2024), I stated, “The X-T50 is not the successor to the X-T30 II, but a whole new (yet highly similar) line. Fujifilm plans to sell the X-T30 II alongside the X-T50, similarly to what they did with the X-T3 and X-T4 a few years back. This also means that there is a potential future successor to the X-T30 II, perhaps called the X-T30 III or X-T40; I don’t know that for sure, but I think it is a fair assumption. The main thing for you to know is that the X-T50 is not a replacement for any previous model, but a whole new camera.”
Just two months ago, in my article entitled My Hopes for the Fujifilm X-E5 (published on May 21st), I concluded with this: “My prediction, which is merely a guess and nothing more, is that an X-T30 III (an X-T30 II but with X-Processor 5) will be announced in the fall….” It looks like that guess was pretty much correct.
For those still scratching their heads, Fujirumors just leaked that the X-T30 II’s successor (which isn’t the X-T50) is coming sometime in 2025. And this is taking the Fujifilm community by surprise. Many people apparently assumed that the X-T50 was the X-T30 II’s successor, even though Fujifilm said from the get-go that it wasn’t. Fuji X Weekly might have been the only website that predicted the X-T30 III (or maybe they’ll call it X-T40, but I doubt it). I don’t have any inside information, I only took Fujifilm at their word, and followed the sequence of past releases to predict this outcome. It just made sense to me.
So what will the Fujifilm X-T30 III look like? I think it will be exactly the same as the X-T30 and X-T30 II (which was mostly just a firmware update to the X-T30), except with the X-Processor 5. In other words, it will have Nostalgic Neg. and Reala Ace, but otherwise will be pretty much identical to the X-T30 II. Some are predicting an X-T50 but with the 26mp sensor instead of 40mp, but I don’t think so, personally. There will be a price increase, because of inflation (and, in America, the tariffs). The X-T30 II was $900 in 2021, which is $1,070 today, so don’t be surprised if the X-T30 III is about $1,050-$1,100 USD for the body-only outside of America, and $1,300-$1,400 in the US due to tariffs. That’s just the new normal, I think.
The question that some will certainly ask is why does this camera need to exist. The X-M5 is the new entry-level model. The X-S20 is the hybrid PASM model underneath the X-H2/X-H2s. The X-E5 has been upgraded to a mid-tier camera. The X-T50 is also a mid-tier model. Where does the X-T30 III fit into that? I believe that it will be the lowest-tier non-PASM camera, underneath the X-T50 and X-T5. This line has been historically successful for Fujifilm. It offers a more affordable option for those who want an EVF. But… I think it will also be an indication of what’s to come very soon with the other models (aside from the X-E5 and X half): price increases (at least in America, maybe not worldwide). Other brands have already announced higher prices, and Fujifilm will be doing so soon, too, in my opinion.
Of course, I’ve been wrong about plenty of things before. For every one thing that I’ve predicted correct, I’ve predicted two or three completely incorrect. That’s the trouble with guessing the future (ask Robert Zemeckis). I cannot say with any level of certainty what the X-T30 II’s successor will be like, so my predictions should be taken with a large grain of salt. But the fact is that the X-T30 II’s successor is coming soon, and I’m not surprised by it.
One thing that might have been missed with the Fujifilm X half announcement is that the next X Summit will be in Shanghai on June 12th, which is less than three weeks away. I’m not sure what time, but most likely it will be in the early morning hours in the United States, or maybe late PM on the 11th for those on the west coast.
What gear will be announced? I don’t have any inside information—I find out the same way that you all do. I’m guessing a camera and lens, but that’s only a guess. Fujifilm will unveil it soon enough, though, so we won’t have to speculate for much longer.
It’s a bit unusual for Fujifilm to release two cameras so close together. It’s exciting times, even if one or both models are not all that interesting to you, personally. I’ve been saving up for a GFX100RF (still have a ways to go), but I might just divert those funds to what Fujifilm just released and is about to release.
Not very long after this X Summit is the B&H BILD Expo at the Javits Center in Manhattan on June 17th and 18th. Fujifilm invited me to come out to be a part of it, although I’m not sure yet what my role will be. This is a big event that you won’t want to miss! Peter McKinnon is one of the headline speakers, but there are many others, too. David Geffin, Kyler Steele, and Jasmine Quiñones are three that I personally recommend. It’s a free event (but you have to register), so if you are in the NYC area, be sure to attend—come say “hi” and chat a little.
I’m sure that Fujifilm will have on display a GFX100RF, X half, and whatever gear is upcoming. You can probably hold them, and it’s an opportunity to ask any questions you might have about these items from people who have personally used them and know them inside and out. Even if you don’t have any interest in that, be sure to stop by anyway—this is going to be a great time, and well worth the effort to get to.
One of Fujifilm’s most beloved lines is the X-E series. While never the most popular, X-E cameras have a passionate cult-like following. My first Fujifilm camera was an X-E1, so I have a special place in my heart for the line. The X-E4 is currently my favorite for travel photography, especially when paired with pancake lenses. At this time, Fujifilm doesn’t offer an X-E camera—the last one was the X-E4, but it was discontinued over two years ago.
The X-E1, which was announced in the fall of 2012, was a striking camera that caught a lot of people’s attention with its retro styling and compact design; however, there were some initial issues (later rectified via firmware updates) that hindered the perception of it. One year later, Fujifilm released the X-E2, which had a new sensor and was largely free of the problems that had given its predecessor bad press. This was a successful model for Fujifilm, but the X-series was still pretty new, with a small (but quickly growing) market share. The X-E2s was released three years later; it was almost just a firmware update disguised as a new camera, and Fujifilm later gave that same firmware to the X-E2. A lot of people consider the X-E2 and the X-E2s (which had a pretty short run) to be the same camera, because they basically are (although not 100%). In the fall of 2017, Fujifilm announced the X-E3, at a time when the X-series seemed to be hitting its stride, with several commercially successful models coming before (X-Pro2, X100F, X-T2, X-T20). I think there were some high sales expectations for the X-E3; however, demand turned out to be sluggish, and the camera had to be discounted in order to move the inventory. Because it was considered a bit of a “flop” (too many copies were manufactured for the actual demand), there were some rumblings that the X-E3 might be the last model in that series. Thankfully it wasn’t.
White Bridge across Pond – Charleston, SC – Fujifilm X-E4 – Pacific Blues Recipe
In March of 2021, Fujifilm released the X-E4. I preordered my copy the moment it was announced; if I hadn’t, I might not own one today. Fujifilm used the sales figures of the X-E3 to estimate the demand for its successor, which was a fair assumption, but what they didn’t know is that the X100V was about to go viral, and it was going to take the X-E4 with it. Demand for the X-E4 turned out to be much greater than it had been for the X-E3; however, as luck would have it, this was during the Covid global parts shortage, and Fujifilm had trouble securing materials to manufacture more copies. Two years after it was released, and with a very long backorder list, the camera was discontinued.
Because there was so much unfulfilled demand, the second-hand market for the X-E4 went nuts. It was pretty common to find a used X-E4 selling for 50% more than the MSRP of a new model, and sometimes double. Crazy! If sales had been slow, it very well might have been the final nail in the X-E coffin; however, sales were good, except that Fujifilm discontinued the camera at the peak of its popularity because they ran out of parts. Now, a little over two years later, apparently a new model is forthcoming. Interestingly, in 2023 I predicted that the X-E5 might come in the spring of 2025… not a bad guess, only slightly off. Let me quickly discuss what I hope for with the X-E5.
Beach Chairs – Folly Beach, SC – Fujifilm X-E4 – Velvia Film
A lot of people wanted to buy the X-E4 but just couldn’t find one in stock, so I wouldn’t change much. If it ain’t broke, don’t fix it. There are five things I would do different, and otherwise I’d leave it alone. I don’t think Fujifilm needs to reinvent the wheel here.
The five things that I would change, which would make the X-E5 pretty much perfect in my eyes, are simple: use the Shutter/ISO combo dial of the X100/X-Pro series, include an M/C/S switch, include a rear command dial, improve the EVF resolution, and use the X-Processor 5. That’s it. Keep the design the same, keep the sensor the same, use the same battery—keep almost all of it the same. Do this, and it will be a very successful camera.
Some people will demand IBIS and claim that the X-E5 must have it or the camera’s a dud. I don’t care if it does or doesn’t have IBIS, I’m fine either way. For still photography, IBIS is nice, but is oftentimes very overstated. It’s not a critical feature whatsoever for most people and circumstances. It does add weight (and probably size), cost, and battery life—in other words, there are tradeoffs. I’m ok with either choice, but I definitely lean towards its exclusion.
Will it have a small grip like the X-E3? It could, but if it doesn’t have IBIS, it’s lightweight enough that the omission is not a problem (it’s not a problem on the X-E4); personally, I’d welcome it for times when a larger lens is attached to the camera. They could include a built-in flash (the X-E1 and X-E2 had a flash), but it doesn’t bother me even slightly that the X-E4 doesn’t have one. I’d be a little surprised if the X-E5 has the 40mp X-Trans V sensor, but it certainly could. I’m more inclined to believe that it will have the 26mp X-Trans IV sensor like the X-S20 and X-M5, if for no other reason than to keep the cost down. The Film Dial? I like it personally, and I’d be curious to see how it might be implemented, but it doesn’t seem like an easy addition (the EVF is in the way), so I’m guessing no, the camera won’t have it.
One final point I’d like to make in this article is in regards to timing. The X-E1 was the second-to-last X-Trans I camera (X-M1 was last), the X-E2s was the second-to-last X-Trans II camera (X70 was last), the X-E3 was the second-to-last X-Trans III camera (X-H1 was last), and the X-E4 was the second-to-last X-Processor 4 model (X-T30 II was last). Fujifilm has used the X-E series to mark the sunset of each generation, with one camera model to follow. It’s reasonable to assume that we’re nearing the end of the fifth-generation. My prediction, which is merely a guess and nothing more, is that an X-T30 III (an X-T30 II but with X-Processor 5) will be announced in the fall, and the X-Pro4 (maybe called X-Pro5), which will be the first sixth-generation camera, will be announced in January or February of 2026. I’ve guessed wrong many times before, so take this with a massive grain of salt.
Fujifilm released a new teaser video (which you’ll find below) for the upcoming Xhalf camera, and it is quite interesting, because it showcases camera’s designer. The concept becomes much more clear, even if spoken in vague terms.
First, it starts with clarification: the upcoming camera is indeed X-series. I had wondered if it was going to be X-series, or maybe in the Instax line. Now we know for sure. Perhaps that is an indication that my initial speculation is more likely to be true.
“I personally use both digital and film cameras in various formats,” the product designer states, “ranging from point and shoot to medium format. But specs and tech aren’t always everything. I designed this camera so that you can express yourself in a different way. I hope you will enjoy telling your story with this camera.”
I don’t know if the photos and footage in this video were created using the upcoming camera. Fujirumors thinks that it was, but I couldn’t find anything that says one way or the other. It seems to be, though. The previous teaser video wasn’t, but they also stated that in the description. I think it’s fairly safe to assume that this latest video was indeed created using the new camera, but it’s still a possibility that some or all of it was not.
The photo on the left in the above screenshot caught my attention. It looks a lot like the Fujicolor 100 Gold Film Simulation Recipe. There are some others that can produce a similar look, such as Pacific Blues or Superia Negative (there are a couple others, too), or maybe it’s not one of my Recipes or even a Recipe at all. It doesn’t really mean anything, but I found it interesting nonetheless.
The Xhalf will be announced on May 22 at 1 AM Eastern Time, which is 10 PM Pacific Time on the 21st (just two days from now). I’m pretty excited to learn the specifics about this model, which will certainly be one of the most unique digital cameras ever made. If you are in Los Angeles on the 22nd, be sure to go to the X Summit Experience that Fujifilm is hosting.
Fujifilm is hosting a free X Summit Experience in Los Angeles on May 22, from 5:00 to 8:00 PM. If you live in southern California, you should try to make it. I’m sure it will be a great time! Click here for more information and to register.
The night before is when the upcoming mystery camera, which is a vertically orientated 1″ sensor model called the Xhalf, will be announced, at 1 AM Eastern Time, 10 PM Pacific. I’m looking forward to learning more about it, so I’ll probably stay awake for the announcement.
After I published Why the Upcoming Fujifilm Half-Frame Camera is Genius last week, I had some further thoughts about what this camera may or may not be. Did I have it all wrong? What if the Xhalf isn’t what I am expecting? Perhaps it is an entirely different concept.
I’m not suggesting that the Xhalf won’t be a vertically orientated 20mp 1″ sensor camera, or that it won’t be able to capture diptychs (two images side-by-side), because that’s all true. And it will indeed be a compact fixed-lens camera. There are some things we know, but there’s also a lot that we don’t know, and are just speculating.
As I’ve thought about it, I wonder if video will even be integrated into the camera. After all, it will have a small rear LCD (orientated vertically) and an OVF (not an EVF), which doesn’t seem like an ideal configuration for videography. It will apparently have a mode where you cannot review your pictures until you’ve captured a whole simulated roll of film, which sounds like a photo-centric design with the intention of a film-like experience. So it might not have video capabilities, and—if so—this isn’t going to be a camera for TikTok content creators, as I speculated it would be. My guess is that it will have some capability to record video, but there is certainly the possibility that it won’t or that it will be quite limited, and, if that is true, I definitely got the concept wrong.
There’s also the menu. It will surely need to be simplified for the vertical screen, right? In other words, it might not have all of the features that are standard on other X-series models. I don’t know what exactly, but if the idea is simplicity and a film-like experience, the UI will certainly be unlike any X-series camera. I suspect that it won’t have all of the bells and whistles that we’re accustomed to on the latest models. Which bells and which whistles are excluded will be interesting to know, and depending on just how far Fujifilm goes with this, it could certainly cripple the camera. Or maybe they’ve come up with a clever solution, and this worry is for nothing.
Most X-series cameras are announced in conjunction with an X Summit. There are a few exceptions, but the list is small, and it’s been awhile. Supposedly, the Xhalf will be announced in a little over two weeks, on May 22; however, there has been no X Summit announcement. It’s possible that Fujifilm will announce an X Summit at any moment, but if this camera comes without an X Summit event, what does that indicate? I don’t want to read too much into this, but maybe Fujifilm views the Xhalf as a bridge between Instax and the X-series. Perhaps it will even offer connectivity to Instax printers, unlike most X-series models.
In other words, the Xhalf might be the least premium X-series camera in a long, long time (…if Fujifilm even considers it to be a part of the X-series). It’s probably more in the ballpark of an X10 or XF1 than X100VI or even the X70. It might be more along the lines of the Instax Evo Wide, except with a better sensor and without a built-in printer. Or maybe like a cross between a Fujifilm Clear Shot S AF and a Fujica Mini half-frame, except digital, and also a little like the Fujica 35-SE (or similar model). I’m just wondering out loud, as I certainly don’t know—I’m just playing devil’s advocate to last week’s article.
For certain, the upcoming camera will offer a divergent camera experience. It will be unique—not just in Fujifilm’s lineup, but in all of photography. Whether this camera turns out to be the “genius” model that I initially speculated, or a lower-tier iteration, I think either way it will be lots of fun.
Fujifilm recently teased this silhouette of the upcoming half-frame camera.
Fujifilm is about to change the way we think about cameras—with a twist that’s so obvious, you’ll wonder why no one did it sooner. A vertical half-frame digital camera, inspired by film classics but built for the social-media age. Here’s why this little camera might just be the most brilliant idea Fujifilm has had in years.
When I first heard rumors that Fujifilm was developing a digital half-frame camera with a 1″ sensor that is mounted vertically, plus a vertically-oriented LCD screen, I thought it could be interesting, but I didn’t really grasp the significance of it. The more I sat with the idea, the more I realized that this camera will be a game-changer. It’s a brilliant move that taps deep into both photographic tradition and modern needs. It’s a camera that looks back and forward at the same time, while firmly fitting in with current trends.
First, let’s talk about the sensor orientation. Instead of the typical horizontal orientation, the sensor itself is vertical. In today’s world, vertical is king for short-form video (Instagram Reels, TikToks, YouTube Shorts). Even websites and blogs are increasingly favoring vertical imagery—whether stills or video—because most people view them on their phones. Our cellphones have been teaching us to see vertically for over a decade. Fujifilm recognized an obvious truth: if a large segment of the population is shooting vertical most of the time, why not design a camera that’s naturally optimized for it? I think it’s just a matter of time before we see longer-form videos in the vertical format, and maybe even televisions and computer monitors orientated tall (or perhaps in a plus shape) in a few years. Vertical is the future, and the future is now; however, the tech industry has been a little slow to embrace this—perhaps because it upends 137 years of motion picture and nearly a hundred years of television norms.
But it goes deeper than just trendy vertical videos. This camera harkens back to the classic half-frame film cameras of the 1960s, ’70s, and ’80’s, such as the Canon Demi, Olympus Pen F, Konica Recorder, and many others. Just within the last couple of years, the Kodak H35N and Pentax 17 have been analog hits. These cameras shoot two vertical frames on a standard 35mm negative (hence the term “half-frame”), allowing photographers to get twice the number of exposures per roll. Diptychs—two frames that work together as a pair—encourage creativity, storytelling, and experimentation. Fujifilm is embracing this with their upcoming X-series camera. Digital diptychs will be an invitation to think differently, to see differently. It’s not just about creating one great shot; it’s about how two moments side-by-side can create greater meaning.
The elephant in the room is the sensor size. A 1″ sensor is not the same size as a half-frame of 35mm film; actually, APS-C is pretty much half of full-frame. A 1″ sensor is basically half the size of APS-C, so it could be thought of as half-frame compared to APS-C. I think the camera will be more the spirit of half-frame than the technical definition, which will drive some people nuts. While there are some current cameras with a 1″ sensor—such as the Sony RX100 VII—it’s not all that common nowadays, and might be thought of as less-than-capable. For diptychs and vertical videos, it will be more than enough, and I don’t think it will be a point of contention for most people. Plus, the smaller sensor size allows for a more compact design. In other words, it might be a camera you’ll actually take everywhere, and not collect dust because it’s inconvenient to carry.
With the sensor orientated vertical, it just makes sense that LCD screen will be vertical, too. No awkward wrist contortions needed when composing tall shots. No fighting against a UI that’s stuck thinking horizontal. Once again, Fujifilm is demonstrating that they understand how people actually shoot—obviously not everyone, but a large segment of the population, for sure. This will be an obvious camera for social media content creators considering an upgrade from their cellphones.
With the rumored ability to lock in a Film Simulation Recipe for a specified number of shots (probably 12, 24, 36, 48, and 72, but I don’t know for sure), this camera will provide an analog-like experience unlike any other. It reminds me of the “wrench” that Peter McKinnon mentioned a couple of years ago. It’s this blending of retro with modern that perhaps seems unnecessary, but might actually be refreshing. And cool.
Some might say this camera will be too niche, but I think it’s visionary. In a world flooded with generic lookalike cameras chasing megapixels and meaningless specs, Fujifilm is daring to make a model that’s fun, soulful, and vintage-yet-forward-thinking, that’s perfectly suited for how we share our lives today. When this camera is officially unveiled, it will become an instant classic, I’m confident in that prediction. It’s a genius move that is perfect for this new era of vertical-first content creation. Aside from that, it’s retro and pocketable, which are quite trendy right now.
Purportedly, Fujifilm is about to shake up the medium-format world with their upcoming 100mp fixed-lens GFX camera: GFX100RF. This upcoming model, rumored to be priced around $5,000, will feature a high resolution 100mp sensor paired with a fixed 35mm f/4 lens (28mm full-frame-equivalent, or 18.5mm APS-C-equivalent). Apparently, it will be about the same size as an X-Pro model. While this might sound like a dream camera for some, others may wonder whether it’s actually a good value—will it even be worthwhile at that price point. Let’s talk about this.
I want to start with this disclaimer: I don’t have any inside information on the upcoming camera. Fujifilm hasn’t shared anything about it with me, not even if there is a camera forthcoming, or if any camera is forthcoming. I only know as much as the next person, and what I do know I read on Fujirumors. Patrick has a pretty solid track record, so there’s a good chance that everything he has shared about the camera is correct, but until it is announced by Fujifilm, nothing can be known with 100% certainty. In other words, anytime that we’re discussing rumors, it should be taken with a grain of salt. We will all know everything when it is announced in March, and, until then, it’s only speculation.
Some might see the upcoming Fujifilm GFX100RF camera as a fantastic value. Not all that long ago, a digital medium-format camera would set you back at least $10,000, if not $30,000 or even $60,000. When Pentax released the 50mp 645Z in 2014 at “only” $8,500, it shocked the camera world because it seemed to be impossibly inexpensive for what it was. Beginning in 2017, Fujifilm basically took things a step further, and in the process became the leader in medium-format, by offering the GFX50S and GFX50R for $6,500 and $4,500 respectively. Since then, prices have continued to come down while the capabilities of these cameras have increased.
The Fujifilm GFX100S II has an MSRP of $5,000. It has the same sensor and processor as the upcoming GFX100RF. A couple advantages of the GFX100S II are that it is an interchangeable-lens model, and it has IBIS; some disadvantages are that it is much bigger/heavier, it requires the purchase of a lens, and it is PASM (not the traditional Fujifilm tactile controls). Essentially, you exchange IBIS for a lens, and get a retro-styled body about the size of an X-Pro3. The most similar lenses in the GF lineup are the 30mm f/3.5 (closest focal-length) and 50mm f/3.5 (closest size), which cost $1,700 and $1,000 respectively. An argument can be made that the GFX100RF is an excellent value at “only” $5,000, considering that the lens is included.
The big advantage of the upcoming camera is, of course, size and weight, and the retro design. My speculation is that it will be the thinest ever digital medium-format body/lens combination, and maybe even the “smallest” (depending on exactly how one defines that). Comparisons will be made to the Hasselblad 907X (plus CFV 100C back) with the 45mm f/4 or 28mm f/4 lens, which is much more expensive at over $9,000 (interestingly, the Hasselblad does not have IBIS, and we’re talking about f/4 lenses…).
I think a lot of the complaints circling the internet about the upcoming GFX100RF are from those who were unlikely to buy the camera in the first place. There was always going to be an excuse. It doesn’t have IBIS. The maximum aperture is too small. It has a fixed lens. The cost is too much. If only the engineers had pulled off miracle after miracle after miracle, then they would purchase. But since the designers were limited to things like reality, what a stupid camera that nobody will buy! Of course, I disagree with that completely.
Oak Creek – Sedona, AZ – Fujifilm GFX100S II & 80mm f/1.7 – Nostalgia Negative
The lack of IBIS will deter some, no doubt. There’s a myth that more megapixels make camera shake more noticeable, but that’s simply not true. A blurry picture is blurry no matter the resolution, and a sharp picture is sharp no matter the resolution. The same rules for achieving sharp photos apply exactly the same to 10mp as 100mp. But that doesn’t mean IBIS isn’t a useful feature that’s worthwhile to have. Some see it as essential, and the lack of it on the GFX100RF will prevent them from purchasing; however, I don’t see this as a big issue for most potential buyers.
Also, the f/4 lens is not especially exciting. This maximum aperture is not uncommon on GFX lenses, and produces a depth-of-field similar to f/2 on APS-C. People looking at it from an APS-C or full-frame perspective might find it shocking, but those in the medium-format world will see it as pretty normal, similar to how f/2 is common for the X-series.
The proper take, in my opinion, is that this camera isn’t for everyone, or even for most. The GFX system as a whole is not for everyone, or even for most. The vast majority of photographers don’t need a GFX camera. Some do, and it is available for them. Some don’t, yet enjoy the system anyway. For the majority, the X-system is a better option, in terms of value, enjoyment, size, and even capabilities. It’s not “trash” or “dumb” just because you personally don’t need it, or because it doesn’t have all of the specs that you wished it would, or because it is priced above what you can reasonably pay for a new camera. I think it’s ok to say, “That camera will be nice, but it’s not for me.”
So, then, who will the GFX100RF be for? First, it will be compelling for those who want a compact and lightweight medium-format camera. The size/weight aspect alone will make it desirable. This camera will be great for roadtrips and exploring, something that the other GFX models are not especially ideal for. I suspect that a significant group of GFX owners will buy it as a second camera for this purpose. Second, it will be for those who prefer retro styling and traditional tactile controls. The only other retro GFX camera is the 50R, which is long-discontinued and approaching seven-years-old. While that camera was considered a bit of a sales flop, it has since gained a cult-like following. Retro for Fujifilm isn’t just about trendy styling, it’s about functionality and fun. Third, it will be seen by some as the long-overdue and long-hoped-for successor to the Fujifilm X70, which has grown in popularity over the last several years. The upcoming camera is certainly not a direct followup to the X70, but I think there are enough similarities that some will see it as a spiritual successor nonetheless. Fourth, it will be seen as a larger-sensor X100-like camera, so some of the hype of the X100VI will carry over to the GFX100RF. Fifth, it will serve as a gateway into GFX. The X100-series has been a lot of people’s introduction to Fujifilm; likewise, the GFX100RF will be some people’s first GFX camera. This is because it’s an all-in-one model, and no further investment is needed to get started. It’s a way to dip your toes into the pool before deciding if you want to jump all the way in. Between those five groups, I suspect that sales will be strong, but only time will tell just how well it does.
I really hope for conversion lenses—both wide and telephoto—like the X100-series has. I highly doubt that the WCL-X100 and TCL-X100 will work on it (although it would blow my mind if they somehow did), but something similar should be made for the GFX100RF. A 0.9x wide-converter (25mm full-frame-equivalent, or 16.5mm APS-C-equivalent) or 0.8x wide-converter (22mm full-frame-equivalent, or 14.5mm APS-C-equivalent), and a 1.4x teleconverter (39mm full-frame-equivalent, 26mm APS-C-equivalent), would make the camera much more compelling. If these two conversion lenses were $500 or less each, and a compact three-lens “system” was possible for only $6,000, that would make it seem like a better bargain.
While some are suggesting that the price will cause the upcoming Fujifilm GFX100RF to be a bust, I really don’t think that will be the case; however, GFX is a niche line, and sales figures will never approach that of the X-series. It won’t sell nearly as many copies as the X100VI, or X-M5, or X-T5, etc.. But will it prove to be profitable? I’m pretty confident that it will. And if it is, I’m hopeful that it will convince Fujifilm to begin work on the GFX100R, a long-overdue successor to the GFX50R. If this camera does well, it might bring with it a whole new era of retro-style medium-format cameras.
Yellow Brush, Pink Sand – White Sands NP, NM – Fujifilm GFX100S II + 80mm f1.7 – Kodak Gold Max 400 Expired
According to Fujirumors, the “camera line that most of us thought axed” that Fujifilm will be reviving is the X-M series. Apparently it will be called X-M5 and will be released sometime before the end of the year—September and November are a couple of months that Fujifilm likes to use for announcements, so maybe then. Nothing else is known at this time.
For those who don’t remember, the X-M1 was a short-lived camera near the beginning of the X-series that wasn’t particularly successful. It was unusual in that it had an X-Trans I sensor paired with an X-Trans II processor. It was a predecessor to the X-A line (the X-A1 had an identical body), and positioned lower than the X-E series. While it had a rangefinder look, it was given a PASM dial and didn’t have a viewfinder.
The X-M1 was released in the summer of 2013, right after Fujifilm began rolling out X-Trans II cameras. They also announced the nearly identical X-A1 just a few months afterwards. Those who were more familiar with the X-series and cameras in-general opted for the X-E1 or (a few months later) X-E2 because the X-E1 line was better (build quality, EVF, etc.), while those who were unfamiliar opted for the X-A1 instead because it was cheaper and the advantage of the X-M1 wasn’t obvious or well communicated. The X-M series was axed about a year later, but supplies lasted for another year due to unsold inventory.
While the upcoming camera will be called X-M5, I’m not sure what might be similar or dissimilar compared to the X-M1. I have some guesses, but it’s pure speculation. I have some suggestions for Fujifilm, but it might be too late in the design process to be implemented; however, I’ll give them anyway. I think the X-M5 is actually a smart move because Fujifilm is desperately missing a budget-friendly option for those who wish to get into the X-series but don’t have a ton to spend.
If I were Fujifilm, I would design it with a rangefinder-like shape that’s not too dissimilar to the X100VI and X-E4. In other words, it should look like the X-M1 to a large degree. I think they would be smart to keep the size down as much as possible—in fact, make the X-M5 the smallest interchangeable-lens X-series camera ever produced. Personally, I would ditch the PASM dial and use a shutter knob—the X-H series wen’t from non-PASM to PASM, so no reason X-M can’t go the other route. I doubt that it will have IBIS, unless the idea is not to keep the price down—an X-M5 with IBIS will likely be at least $900-$1,000 for the body alone, an X-M5 without IBIS should be in the $700-$800 range.
I would use the 26mp X-Trans IV sensor paired with the X-Processor V (like the X-S20, which also parallels the X-M1) and the old NP-W126S battery. Because of the small body size and heat dispersion issues, the camera will likely need some performance limitations to prevent it from overheating, which will simultaneously differentiate it from more premium (a.k.a. expensive) models. It won’t likely have an EVF, but it should have a tilting screen similar (identical?) to the one on the X-T50; however, if they do choose to add IBIS, don’t be surprised if it has a flippy screen like the X-S20. I would hope that Fujifilm would give it C1-C7 custom presets, but the X-M1 didn’t, so it’s possible that the X-M5 won’t either; however, that would be a mistake if they did—perhaps just C1-C4 if they feel the need to limit it (please give it C1-C7, though).
It seems like a safe assumption that the X-M5 will sit below the (discontinued) X-E4, eventual future X-E5, and the X-T30 II as Fujifilm’s low-budget base-level camera. Since Fujifilm discontinued both the X-A and X-T000 lines a few years back, there hasn’t been a good option for those on a tight budget to get into the X-series, except to hope for a good deal in the used market. I cannot tell you how many times people have asked me for advice on purchasing an inexpensive Fujifilm camera, but there just aren’t any options for brand-new bodies (the X-T30 II being the closest, currently). With the X-M5, there might finally be an inexpensive camera to recommend.
Fujirumors is reporting that Fujifilm is in the process of “reviving a camera line that most of us thought axed.” According to Fujirumors, the camera could be released anytime within the next six months. It’s always exciting when new gear is on the horizon, and it’s fun to speculate what it might or might not be. But, until it is actually released, it’s hard to know anything for certain, and so all speculation should be taken with a huge grain of salt.
The idea of a camera line revival made me consider which discontinued camera series could possibly be resurrected (apparently it isn’t the GFX50R). Over the years various series have become defunct, typically (but not always) due of disappointing sales figures. There are a number of options, so let’s briefly consider each.
My biggest hope is for an X70 successor, likely called X80. The X70 was Fujifilm’s closest competitor to the Ricoh GR series. It’s more-or-less a smaller and more wide-angle and less premium (a.k.a. more affordable) X100-series camera. Supposedly the X70 was discontinued (in 2016) because Sony suddenly stopped manufacturing the 16mp sensor found inside it, and the higher megapixel X-Trans sensors were too hot for such a small body, which prevented a successor from happening; perhaps they’ve finally figured out the heat issue (X-Trans IV sensor combined with X Processor 5?). I’ve been asking for an X70 successor for several years now, and with the popularity of Ricoh GR and other compact cameras, it seems like a no-brainer. I hope this is what’s coming, but it definitely might not be.
There are a few cameras that it could theoretically possibly be, but I’d be extremely shocked if it was. An X-S2, for example, which would be a DSLR-shaped fixed-lens super-zoom small-sensor Bayer+PASM followup to the X-S1, is not likely. I’m pretty certain that an S4 Pro is not coming, as the S3 Pro was built inside a Nikon DSLR. I don’t think an X-A30, a stripped down Bayer successor to the X-A20, is on the horizon, either.
Kodak (or, really, JK Imaging using the Kodak brand name) is selling cheap point-and-shoots like hotcakes right now; while a followup to the XF1 might seem strange, maybe it would actually be genius. If this is the upcoming camera, it would be a highly unexpected move, but one that might actually pay off and even possibly return this style to the mainstream. With the popularity of digicams right now, an XF2 isn’t completely out of the realm of possibilities; however, the odds seem pretty slim that this is it.
Perhaps an X40 is the upcoming camera: a pocket-sized retro-styled zoom with an EVF. There’s definitely an interest in an X30 successor—I’ve heard from at least a handful of people who would really like to see one—but I’m not sure if there is enough global demand for it to be worthwhile for Fujifilm; however, I would buy one if they made it. There is certainly a chance, albeit a small one, that an X40 is coming soon.
Kind of in-between an XF2 and X40 could be an XQ3, a followup to the XQ2. I’m very doubtful that Fujifilm will make any more small-sensor X-Trans cameras; however, if they produced an XQ3 (or X40) with a 20mp 1″ sensor, that would be intriguing (outside of the XF2, I don’t think Fujifilm should go any smaller than a 1″ sensor).
I’d actually be quite surprised if they released any new X series cameras with a sensor smaller than APS-C. In all probability, whatever camera Fujifilm is working on is an APS-C model, and not one with a tiny sensor. There are several options that I believe are much more likely than the XF2, X40 or XQ3.
The XF10 was the low-budget Bayer+PASM version of the X70, and it was a bit of a flop. However, with the popularity of Ricoh GR cameras right now, it wouldn’t be surprising if Fujifilm is working on a (hopefully significantly improved) successor, likely called the XF20. While I would much prefer an X80, I wouldn’t be against an XF20, if that’s what it ends up being.
That’s it for the fixed-lens options! Let’s take a look at some possible interchangeable-lens cameras that the upcoming model could possibly be. Fujifilm is supposedly working on a future X-E5 that is not this unknown camera, so I won’t discuss the X-E series in this article.
The X-A line used to be a top seller for Fujifilm, especially in Asian markets. These cameras were low-budget Bayer+PASM models that were not actually manufactured by Fujifilm, but contracted out to a 3rd party for assembly. The last one was the X-A7, which didn’t sell particularly well, and the line was discontinued. It’s possible that Fujifilm will revive this series with an X-A8, and maybe even manufacture it in-house.
Similarly, the X-T000 line was a low-budget Bayer+PASM series not manufactured by Fujifilm. It was basically an X-A camera but in an SLR shape (instead of rangefinder) and with an EVF. It’s unlikely that Fujifilm would revive both the X-A and X-T000 series, but they could bring back one of the two, and if it’s the X-T000 line, the camera would likely be called X-T300.
Last—but far from least—is the X-M2. I think the upcoming camera is more likely to be an X-M1 successor than an X-A8 or X-T300. The X-M1 was basically an X-A1 with an X-Trans sensor; the X-M2 would be a low-budget X-E like camera (but cheaper, with a PASM dial, and without an EVF), utilizing the 26mp X-Trans IV sensor. Fujifilm is desperately missing an affordable base-level camera that allows those on a tight budget to get into the system, and an X-M2 could serve that role. A brown faux-leather version would be quite nice.
If Fujifilm is indeed reviving a once-defunct camera series, it could be any of these (or maybe one that I overlooked—who knows?). There’s not a lot that can be gleaned from this exercise, other than it’s likely to be a more affordable camera, which is great—there aren’t currently a lot of options right now if you don’t have much to spend. My personal preference would be for an X80 (I’d be first in line to buy it!), but the XF20 would be ok if that’s what it ends up being. I think an X-A8, X-T300, or (especially) an X-M2 are also strong possibilities. Basically, we know very little, and it could be just about anything.
Which of these cameras would you be most interested in? Let me know in the comments!
Fuji X Weekly is intrinsically connected to the brand-new Fujifilm X100VI.
Let me explain.
This goes back about a year-and-a-half ago, when the Fujifilm X100V famously and suddenly became an instant hit, two-and-a-half years after its release. I later discovered that I played a significant role in that. You see, social media influencers on TikTok and Instagram began using the X100V, and when they shared their pictures, it caused a spike in interest in the camera, which led to an explosion in demand. As it turns out, those social media influencers were using my Film Simulation Recipes, and it was the film-like straight-out-of-camera pictures that ultimately caused the buzz.
Autumn in a Mountain Meadow – Flagstaff, AZ – Fujifilm X100V – Fujicolor Superia 100
Last Christmas Eve I pointed out that a number of camera stores mentioned Fuji X Weekly and my Recipes. I concluded that they were doing so because Film Simulation Recipes sell Fujifilm cameras. Many camera retailers recognize this, and so they encourage new and potential customers to check out this website.
Yesterday evening I finally had a chance to view most of the articles and videos about the upcoming Fujifilm X100VI. I caught the X Summit when it was live at 10:30 PM my time, then in the morning did a live broadcast with Fujifilm X-Photographer Nathalie Boucry discussing the event and the new camera. Then I had all sorts of things going on, and finally found some time in the late afternoon to write an article about the new camera. It wasn’t until later that I could finally take a look at what others were saying, particularly those who had early-access to the camera.
A lot of people are surprised that Fujifilm doesn’t send me their new models. This website is one of the most popular for Fujifilm (2.4 million visitors in 2023), and (as I already said) Film Simulation Recipes do more to sell Fujifilm cameras—directly or indirectly—than probably almost anyone. I pay for my gear myself, except for a few inexpensive third-party lenses that were sent to me free of charge. Fujifilm gifted me a coffee mug three or four years ago, which I still use occasionally. If I’m being completely honest, it is a little disheartening when I see others who seemingly do less for Fujifilm get the goodies; however, I never imagined that all of this would go anywhere near as far as it has (and it seems to be still growing!), so I’m just thankful to be on this ride, whatever it does or doesn’t have in store for me. If that means not getting early-access to the latest models like others did, that’s perfectly ok with me. It’s better to be grateful for what you do have than be envious of what you don’t.
Golden Light in Abandoned House – North Salt Lake, UT – Fujifilm X100V – Fujicolor Reala 100
As I was going through the content posted about the new camera, something caught my attention. In a number of videos, there were mentions of—or even a focus on—the JPEGs produced by the X100VI. They talked about film simulations, no need for editing (or maybe only lightly editing), and even film-like results. I didn’t catch any specific mentions of Fuji X Weekly or Film Simulation Recipes, but many hints towards it. But, in the articles, there were indeed some direct mentions, and even links to this website. The Verge said, “Ask any Fujifilm shooter, and they’ll tell you one of the company’s core strengths is JPEG processing: there are entire websites devoted to tweaking these film sims and getting the best possible straight-out-of-camera results.” They included a link to Fuji X Weekly. That’s huge!Moment stated, “If you’re interested in creating custom film recipes using film simulations, you can easily do so with the Fuji X Weekly App or by visiting the Fuji X Weekly website.” Jonas Rask wrote, “…the community that revolves around making your own custom looks from Film Simulations has exploded in popularity, largely due to the popularity of sites such as FujiXweekly.com.”
There’s a seemingly universal understanding that many of those who have already ordered (or who plan to order) the Fujifilm X100VI will be shooting straight-out-of-camera JPEGs with it. Film Simulation Recipes will be such a big part of the experience of the new camera. Even those who aren’t all that familiar with Recipes (yet) are well aware of film simulations and Fujifilm’s out-of-camera output. It’s this ability to get film-like results without the need to edit that is a big driver of all the preorders that apparently are greatly exceeding Fujifilm’s expectations. If you wanted to buy the X100VI, I hope that you ordered it quickly after preorders opened, otherwise you might have to wait a little while. I’m “sorry, not-sorry” for any role that I may have played in that. Joking aside, I hope you enjoy your new camera, for all of those who took the plunge. For those who didn’t, let’s not forget how awesome our cameras are.
I’m pretty sure I’m last to the party today, but in case you haven’t yet heard the news, Fujifilm announced the new X100VI, the much-anticipated successor to the much-desired-but-hard-to-find X100V. There are a lot more similarities than differences between the two models, so I’ll jump right into what has changed.
For me, the big headliner is the Reala Ace film simulation. The X100VI will be the first X-series camera to get it. Apparently, Fujifilm is planning to bring Reala Ace to the other X-Trans V models—the X-H2s, X-H2, X-T5, and X-S20—via a Kaizen firmware update sometime in late-spring or summer (hurray, Kaizen!). If you have one of those cameras, with a little patience, you’ll get the new film sim. If you don’t have patience, try my Reala Ace Film Simulation Recipe.
For others, the big headlines are probably the 40mp sensor and IBIS. I like the 40mp X-Trans V sensor, but I actually like the 26mp X-Trans IV sensor just a tad more. More resolution can be great sometimes, but for most people, 26mp is already overkill for most purposes. The Digital Teleconverter benefits the most from the megapixel bump. IBIS is cool and all, but it does add a little weight, and for the most part is not a huge benefit for still photography on a camera like the X100VI; however, for video it can make a big difference. Speaking of video, the new camera has a nice jump in specs, but it will likely have heat dispersion issues similar to the X100V, which will limit its usefulness for cinema. In my opinion, these will help sell the camera, but for practical use, they’re somewhat minor upgrades that come with tradeoffs.
I will say this: the engineers and programers who worked on the X100VI project pulled off a small miracle of sorts. The size is “essentially” the same… the lens does protrude 2mm further out than on the X100V to accommodate IBIS. The new camera weighs only 0.1 pounds more. Most incredibly, Fujifilm claims that the X100VI gets a little bit better battery life than the X100V, even though it uses the same battery. I’m not sure if they measured with IBIS on or off, but if it is indeed with it on, that’s a significant feat that’s probably not getting enough press for how impressive it is.
Fujifilm is calling the new camera “X106” (ex-one-hundred-six). I think it’s a bit strange, but perhaps rolls off the tongue a tad easier than X100VI (ex-one-hundred-vee-eye). Fujifilm didn’t call the X100S “X102”, the X100T “X103”, the X100F “X104”, or the X100V “X105”. It was ex-one-hundred-es, ex-one-hundred-tee, ex-one-hundred-ef, and ex-one-hundred-vee. So why X106? And if you’re going to say “six” shouldn’t it be ex-one-thousand-six, as in X1006? I’m just going to say vee-eye, personally, as X106 doesn’t sound right to me. I’m sure Fujifilm put a lot of thought into it, but if there’s one area that (in my opinion) they messed up (what I’m sure will be an iconic camera), it’s the name. But it is what it is, and it’s not a big deal in the grand scheme of things.
The price of the X100VI is a little higher than the X100V, but that’s to be expected with inflation and the added resolution and IBIS. All things considered, $1,600 isn’t bad, especially since the X100V has been selling second-hand for that much or more. For a little higher price tag, you could get the limited-edition 90th Anniversary model. Hopefully, with the introduction of the X100VI, the price-gouging on the older versions will subside, and some normalcy will return to the used camera market. However, I suspect that the new camera will sell out rather quickly—if it’s not already—and will also be difficult to buy for awhile. The camera will begin shipping within the next couple of weeks, possibly before the end of the month.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
This time next week, the upcoming Fujifilm X100VI will be official. We already know some things about it, but there’s also plenty that we don’t; however, soon we’ll know everything. Fujirumors is the place to find all the latest leaked specs. I don’t have any inside information, and Fuji X Weekly isn’t a rumor site, but I do like to talk about upcoming gear, especially if it’s a model that I am particularly interested in (such as the Fujifilm X100V successor). Fujifilm is going to announce the new camera at their upcoming X Summit on February 19th/20th, and all will be clear then.
The date of the X Summit—whether the 19th or 20th—depends on your time zone. It will be in Toyko at 2:30 PM on the 20th, which means that it will be 10:30 PM on the 19th in Phoenix. That’s 9:30 PM for those in the Pacific time zone, and 12:30 AM (just after midnight) for those in Eastern time. Preorders should be open immediately following the event, so if you want to be first in line, you might be up really late on the 19th, or up really early on the 20th if you’re in Europe or Africa.
I’m going to tune in to this particular X Summit. I don’t always watch them—in fact, I don’t catch the majority of them. This is one that I’m particularly interested in, so I’ll definitely tune in.
Then, on the 20th at 10 AM Phoenix time, which is 9 AM Pacific and noon Eastern, Nathalie Boucry and I will discuss the X Summit and the newly announced camera, plus whatever else was said—there’s some talk about possibly a new lens or major X App update or possible firmware updates. I have no idea what else besides the X100VI will be announced (if anything), but whatever it is, we’ll talk with you about it live on YouTube. This will be Episode 2 of the current SOOC Live season. I hope that you can join us!
Fujirumors is reporting which battery the upcoming Fujifilm X100VI will use: the old NP-W126S.
A lot of Fuji X Weekly readers frequently visit Fujirumors. There’s some crossover between the audience of both websites; however, I’m not a rumor site, and I don’t personally have inside information on upcoming gear. I can only comment about what other people report, and Fujirumors has a reputation of being correct a whole lot more than incorrect. If you want the inside scoop, that’s where you need to go. But I do get asked to comment on the things that Fujirumors reports. Just within the last couple of hours, three different people reached out to me for my opinion on the latest rumor.
I think a lot of photographers—myself included—speculated that, since the X100VI will have IBIS, it will also have the new WP-235 battery. Between the 40mp sensor and the in-body-image-stabilization, there’s a lot of potential battery drainage, so the old battery would be insufficient, and the new battery would be a requirement. In order to use the bigger battery, the camera would need to be larger, at least a little. Plus, the new battery is a tad heavier. The assumption was that the new camera would be a hair bigger and a little heavier to accommodate IBIS and the WP-235 battery.
The X100VI will indeed be a hair bigger—but literally just a hair—as apparently the lens needs to extend just 1mm further out to make room for the IBIS, but otherwise it will be basically identical to its predecessor. I’m sure the camera will be just a smidge heavier, too, but not much at all. By using the old battery—the same battery that the X100V takes—Fujifilm prioritized size and weight on the new model. It seems as though more will be the same than different between the X100V and X100VI, and that’s not bad whatsoever. If it ain’t broke, don’t fix it.
But it definitely raises some questions regarding battery consumption. The expected battery life on the X100F was 390 pictures, and it increased to 420 on the X100V. Those numbers are decent enough, but not necessarily impressive; plenty of battery life most of the time, yet occasionally insufficient. Of course, battery life depends on a whole host of factors, so your mileage might vary. I used to own a Sigma DP Merrill camera that got between 35 and 40 exposures on a battery—about as many frames as a roll of 36 exp film. So it’s nowhere near that; however, it’s also not particularly close to the 580 shots that the X-T5 is rated at. The X-S20, with the old sensor and new battery, can apparently get 750 exposures, which illustrates that the new sensor drains the battery significantly more than the old sensor. So what kind of battery life are we looking at? I’m sure that the Fujifilm programmers worked some magic to maximize efficiency, but it would be pretty shocking if the X100VI can get more than 350 shots… it might even be less than 300. I have no idea, this is mere speculation, and I could certainly be wrong. I’ve been wrong plenty of times before, so definitely take all of this with a grain of salt.
There are, of course, some things that one can do to mitigate battery drainage. For example, on my X-T5, if I know I’ll be shooting all day and need the batteries to last, I’ll turn Image Stabilization Off, and only use it when I need it (most of the time I don’t need it). On my X100V, I like to keep the rear LCD off and use the Optical Viewfinder, which not only gives a film-like shooting experience, but also saves battery. It’s possible to make the battery last quite awhile if you need it to. And, as always, you can keep a spare or two nearby. If you are in a studio, you could always use a tethered faux battery that plugs into the wall.
I think it’s clear that the X100VI—much like the X100V—is a photographer’s camera more than a cinematography tool. With the heat issues and battery drainage—sure, it’s possible to use it for video with much success, but it is far from ideal for that purpose. I don’t use my X100V for video, and don’t anticipate using the X100VI for video, either, even with IBIS. Can you? Absolutely. Is it the best option? Absolutely not.
I’m actually a little glad that the X100VI will take the old NP-W126S, and that Fujifilm prioritized size and weight over battery life. The way I use the camera, I get significantly more than 420 exposures on a fully-charged battery. I can turn IBIS off, and only activate it when I need to, which I’m sure won’t be very often. It’s good to have IBIS as an option, but the reality is that it’s not all that important on a camera like the X100. Size and weight matter more to me. I don’t think Fujifilm’s battery choice will be a big deal for most people (it won’t be for me), but for some it might make the X100V an intriguing choice over the X100VI, just depending on how long the battery will last on the upcoming camera.
The sensor isn’t surprising to me, because the extra resolution will help improve the Digital-Teleconverter, which is a nice feature to have on a fixed-focal-length camera. It will make this useful feature even more useful. My only hope is that it will scale the faux Grain, something that the X100V doesn’t do, sadly. When you combine the Grain setting with the Digital-Teleconverter, you get some massive-looking grain, which sometimes is preferable, but most often is not. Perhaps there should be a setting somewhere in the menu to enable or disable Grain scaling when using the Digital-Teleconverter. Anyway, I’m not surprised whatsoever about the sensor choice by Fujifilm. Personally, I like the 26mp X-Trans IV sensor just a bit better, mostly because 40mp is overkill and causes storage issues and is slower when transferring files and stuff like that (as Eric Kim used to say, more megapixels equals more problems), but I’d be happy either way, so no complaints from me.
Digital-Teleconverter combined with Strong/Large Grain
The IBIS choice is a bit more intriguing. This one surprises me. And it raises a lot of questions. Will the camera be bigger? Will it weigh more? I think it is possible for Fujifilm to squeeze IBIS into the current-sized model, but I don’t think they’ll be able to keep the weight the same. Of course, I think the new sensor and IBIS will certainly require that Fujifilm use the NP-W235 battery, because the old NP-W126 battery would drain much too quickly. The NP-W235 battery is significantly larger, so that most likely means that the camera will be larger, at least a little, to accommodate. It would be some miracle if they are able to keep the size and especially the weight the same. My guess is that the X100VI will be a hair larger than the X100V (edit/note: Fujirumors is now reporting that the camera will be “basically the same size” and only “marginally” bigger, which you might not even notice), and noticeably heavier; however, that is just speculation. Another question that this raises is regarding heat dispersion. The X100V has some heat issues with video and long exposures. I have to think that the X100VI will be just as prone to that, and probably more so. The old saying seems to apply quite well here: be careful what you wish for, because you just might get it. There will be both positives and negatives to adding IBIS.
I know that some will say, “But the Ricoh GR has IBIS, and it’s so small and lightweight and not prone to those issues.” Fair enough, but it is also important to understand that the IBIS inside of the GR III is very basic and not particularly effective. Look, I shoot with a Ricoh GR III, and I have nothing against it whatsoever, but the IBIS in the GR cameras is often very overstated, and not particularly necessary. Most of the time, you could get the same exact shot without it. Someone will say, “But I handheld at 1/15 and it was sharp.” Well, I’ve handheld my X100V with a 1/9 Shutter Speed and managed a sharp picture. I’m sure it makes a small difference occasionally, but the IBIS inside the GR III isn’t anything special, so it’s not a good example for comparison. The IBIS unit in the X100VI will be significantly more robust.
Captured with a Fujifilm X100V handheld at 1/9 Shutter Speed.
For still photography, most of the time IBIS isn’t the difference between getting the shot or not, unless you are using long telephoto lenses, which obviously you won’t be doing on the X100VI. In very dim light situations, such as night photography, it could sometimes help you. If you are photographing waterfalls in the daylight and using the built-in ND filter to streak the water, it could mean that you won’t need a tripod (depending on how good or not you are at holding still). 99% of the time, IBIS won’t have any practical benefit to those using the X100VI for photography. Where IBIS will make an obvious difference is with videography. Those using it as a movie camera will be very happy about IBIS; however, the X100V is quite prone to overheating, so it isn’t a particularly good video tool, and the X100VI might be even more prone to it, and even less useful for video. We’ll have to wait and see. I think the inclusion of IBIS will be more of a marketing ploy (that will definitely work), but it won’t have a huge impact for most people, and some tradeoffs are inevitable for it to be included. It is nice to have sometimes, though.
The other question that the inclusion of IBIS raises is the price. Will the camera cost more? I think most certainly it will. I’m not sure how much, but the X100VI definitely will not be $1,400. My guess is $1,700 or $1,800. It could even potentially be as high as $2,000, although I think they’ll need to do more than just 40mp and IBIS to justify that much. A $300 to $400 higher price tag seems about right for the X100VI.
I have no idea about other potential features. Will it have Eterna Bleach Bypass and Nostalgic Neg.? Yeah, absolutely. Will it have Reala Ace? That could go either way, but my bet is that it does (and the X-T5 and X-H2 won’t ever get it). Will it have the XPan aspect ratio? Probably not. I’m sure there will be a few surprises, but mostly the X100VI will be quite similar to the X100V. It will be an excellent camera for street and travel photography, just like the previous X100-series models have been. I’m excited for it, and if it does indeed have Reala Ace, I might just have to buy it (like I did with the X-T5, because it has Nostalgic Neg.). I don’t know if Fujifilm quite realizes the marketing impact and potential of film simulations.
The upcoming Fujifilm X100VI is definitely not a camera that I need. I’d have to give up something else in order to place the order, but it won’t be my X100V—that’s a camera I plan to keep for a very long time. Does it make any sense to have both an X100V and X100VI? Probably not. I might just have to get it anyway.
