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A couple of weeks ago I had this realization that I hadn’t been using my Fujifilm X100V as much as I would have liked to or normally would have. I was grabbing some of my other cameras, like the Fujifilm X-E4 and Fujifilm X-T5, instead. But I really like shooting with my X100V—it’s my “desert island” camera; if I could only ever shoot with one for the rest of my life, it would be the X100V.
While having the realization that the camera was collecting more dust than usual, I also noticed that the light was changing and becoming favorable for photography. I snatched the X100V, set it to my Vintage Vibes Film Simulation Recipe, and headed out the door, in search of an interesting picture opportunity nearby.
Just as the sun was nearing the horizon, I found a spot in the desert with some pops of late-spring color. I decided this was my opportunity, so I began capturing images. The light didn’t last long, and the bugs were becoming a nuisance; nevertheless, I was able to snap a few interesting pictures before heading home.
Perhaps more important than the images, I used the camera that I love most. I dusted it off, put it in my hand, took some steps outside, and pressed the shutter release button. Whether or not the pictures turned out was less critical than the act of actively using it. Yes, pictures are important, but so is the experience—actually, the experience is probably the most important. If you haven’t used your beloved gear much lately, be sure to get it in your hands ASAP and take some pictures!
A grainy high-contrast B&W Film Simulation Recipe for the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, X-H2, X-H2s, X-T5, and X-S20.
“Stop the presses!”
That was the subject of an email I recently received from Anders Lindborg. Longtime Fuji X Weekly readers will immediately recognize Anders, since he invented the Kodak Tri-X 400, Ilford HP5 Plus 400, Ilford Pan F Plus 50, and Ilford FP4 Plus 125 (plus co-created Kodak T-Max 400) black-and-white Film Simulation Recipes—he is, in my opinion, the guru on Fujifilm B&W Recipes. Kodak Tri-X 400 is my all-time favorite Recipe, period. Anders also created the Kodak Gold v2 Recipe, seven Fujicolor Pro 160NS Recipes, seven Fujicolor Pro 400H Recipes, and made an important D-Range Priority discovery. When Anders Lindborg says to stop the presses, I knew to stop the presses!
The story that I found in that email was absolutely incredible! Whether or not you ever use the Film Simulation Recipe that Anders sent to me, the story itself makes this article a worthwhile read. I was (and still am) just blown away by it! It’s funny how life comes full circle in surprising ways sometimes.
“Some years back,” Anders Lindborg wrote me, “I found myself being totally photographically stuck. People liked my photos, but I could feel there was something missing from them and I thought they were still too amateurish. By chance, a photography magazine published an article called Learning How to See in which they mentioned a photographer named John Sevigny, an art teacher at a university in Mexico City. The magazine referenced Mr. Sevigny because he often talked with his students—and had also written some papers—about the subject of the article. Anyway, I started searching the internet and found many articles about him and his work. I also found some of his papers on the subject. Afterwards, I noticed that something gradually happened to my photos, and I realized that I could often see a deeper meaning in random ordinary things, people’s expressions and behavior. It really helped me, and I swore to never forget about this guy.”
“Life is funny,” Anders continued, “and I think I’m slowly starting to believe in this karma stuff. As it happens, awhile back I was contacted out of the blue by no other than John Sevigny himself! He had apparently found my stuff published on Fuji X Weekly very interesting and asked very kindly if I could help him out with the final touches on his upcoming book. The project that he had been working on was really heavy stuff, so he was temporarily burned out and needed some technical assistance, which I gladly provided. After the material for the book was finished, we continued chatting and I’m now proud to call him my friend.”
“After weeks of talking about photography, John mentioned that he really missed shooting with Kodak T-Max P3200 that he used to use all of the time while working as a news photographer. So, he said, how about making a recipe for it? I couldn’t resist, so we started developing it immediately. John provided me with all the information about the emulsion that I could possibly need, including a bunch of his own 25-year-old scans, but most important was his experience of shooting it daily for years. According to John, anytime there was a request for something that was going to be an article inside the newspaper, that’s the film they used since the available light would almost always be ranging from bad to worse. It didn’t matter if it was a sports event or a murder, they used Kodak T-Max P3200. After reading up about it (since I never shot it myself, sadly), I understood why: it was optimized to create sharp and (reasonably) detailed photos in generally bad light.”
“Much care and testing has been put into this recipe by both John and myself,” Anders concluded, “and since John had all this experienced with the film, he had to be the one to officially approve it, which he did. I couldn’t be happier with the results we got from the tests! I actually put his scans in a photo album together with my test shots and the only thing revealing was the lens quality. When using the recipe with a vintage lens, I promise that you’ll have a really hard time telling your photos apart from the real film! Even some of the film’s tell-tale quirks have been replicated.”
Wow! Thank you, Anders Lindborg and John Sevigny, for creating this Kodak T-Max P3200 Film Simulation Recipe and allowing me to share it with the Fujifilm community on Fuji X Weekly—your work is much appreciated! I really love how Fujifilm cameras and Film Simulation Recipes are bringing people together across the world—it’s truly amazing! As great as this Recipe is—and it is great—the story behind it is even better.
Like Anders, I have also (sadly) never shot with Kodak T-Max P3200 black-and-white negative film (I went with Ilford Delta 3200 instead). Originally released in 1988 (the ISO 100 and ISO 400 versions were released two years prior), Kodak discontinued T-Max P3200 in 2012, but reintroduced it (with an “improved” emulsion) in 2018. It’s actually an ISO 800 (some say ISO 1000) film that labs automatically develop with two stops of push-processing, unless you tell them otherwise. But you can shoot it at ISO 800 and not push or ISO 400 and pull one stop (for less contrast) or ISO 1600 and push one stop. Some (brave? crazy? desperate?) photographers even shot it at ISO 6400 and pushed it three stops! Kodak T-Max P3200 can basically be anywhere from an ISO 400 to an ISO 6400 film, and it can go from a fairly flat and fine-grained emulsion to a punchy and gritty film, just depending on how you shot and developed it.
With this Kodak T-Max P3200 Film Simulation Recipe, the higher the ISO you shoot with, the more it will resemble shooting the film at a higher ISO and push-processing, and the lower the ISO it will more resemble shooting at ISO 800 and not pushing in development. In other words, you are going to get somewhat different results at ISO 640 than ISO 6400; I especially appreciate how this Recipe looks from ISO 3200 to ISO 12800. You will need to consider if you want a cleaner or more grainy aesthetic, and choose an ISO that will produce those results.
If you have a Fujifilm X-Trans IV camera (X-Pro3, X100V, X-T4, X-S10, X-E4, X-S10, X-T30 II) or X-Trans V (X-H2, X-H2s, X-T5, X-S20, and any other released after publication), I invite you to give this Kodak T-Max P3200 Film Simulation Recipe a try! It’s not compatible with the X-T3 or X-T30 or X-Trans III, unfortunately; however, if you ignore Toning, Grain size, and Clarity, it should still produce good results, so don’t be afraid to give it a try. This Recipe should also work with GFX cameras, although I haven’t tested it and have no firsthand experience if it will look similar or not.
Film Simulation: Acros (or Acros+Y, Acros+R, Acros+G)
Monochromatic Color (Toning): WC -1 & MG -1
Grain Effect: Strong, Large
Color Chrome Effect: Off
Color Chrome FX Blue: Off
White Balance: 5500K, +4 Red & +7 Blue
Dynamic Range: DR400
Highlight: +1
Shadow: +3
Sharpness: +2
High ISO NR: -4
Clarity: +1
ISO: up to ISO 12800
Exposure Compensation: 0 to +2/3 (typically)
Example photographs, all camera-made JPEGs using this Kodak T-Max P3200 Film Simulation Recipe on my Fujifilm X-T5, X-E4 and X100V cameras:
ISO 640 vs ISO 12800:
Find this Film Simulation Recipe and nearly 300 more in the Fuji X Weekly App!
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment
Fujifilm X-E4 in black: Amazon B&H Moment
Fujifilm X-E4 in silver: Amazon B&H Moment
Fujifilm X100V in black: Amazon B&H Moment
Fujifilm X100V in silver: Amazon B&H Moment
I shot a 36-exposure roll of Fujichrome Fortia 50 on my Fujifilm X100V.
Right now you are thinking one of a few things. What is Fujichrome Fortia 50? Fortia was discontinued a long time ago, and is well expired now and difficult to find. Anyway, you can’t shoot film in a Fujifilm X100V! There’s not a Fujichrome Fortia 50 Film Simulation Recipe, is there? All of that and more will be explained in this article!
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Can you use Artificial Intelligence to create Film Simulation Recipes for Fujifilm cameras? Does AI even know what that is? If so, would those Recipes be any good? Those questions and more have been rattling around inside my head for the last few months.
Back in January I asked Open AI‘s Chat GPT what a Film Simulation Recipe was and it didn’t know—it couldn’t differentiate a Film Simulation Recipe from a Film Simulation, but only went so far as to acknowledge that Film Sims could be customized. It also didn’t know much about Fuji X Weekly. It didn’t take long for things to change.
Last week Open AI announced the new-and-improved GPT-4, and so I put it through the same test. To my surprise, it not only knew what a Film Simulation Recipe is, but could even create one! The AI also provided the reasons why it chose the settings it did, and they seemed logical. However, I noticed that some required parameters were missing, so I asked it to add those settings to the Recipe, and it did. I also asked Chat GPT to give the Recipe a name. The AI created Recipe turned out to be pretty good, and I used it for some photography in southern Arizona, but I’m getting ahead of myself. We’ll get back to this in a moment, but let’s talk about some other things first.
I wanted to find out how Chat GPT knew how to create a Film Simulation Recipe. Obviously the software has never used a camera, so where was it getting its information? I asked, and the software deflected, telling me where I could find further information on Fujifilm cameras and Film Simulation Recipes. To my surprise, Fuji X Weekly was listed as a potential resource. I wasn’t satisfied with the answer, so I kept asking, rewording the question, until the software admitted that it gathers information from (among other things) websites, such as Fuji X Weekly, One Camera One Lens, Dan Bailey, and Ted Forbes. I was a little surprised on the last two, especially Ted who I’m pretty certain doesn’t use Recipes or out-of-camera JPEGs. Maybe it just threw out some names associated with Fujifilm gear. My conclusion is that the software searches the web for resources and attempts to make sense of what it finds, and it borrows heavily from the work of others (but, thankfully, doesn’t outright copy).
I had Chat GPT make a total of seven Film Simulation Recipes for the Fujifilm X100V. Not once did it provide me with all the necessary parameters on the first try, and I had to ask it to add the missing fields. It always chose Auto White Balance (once it did not provide a WB, so I had to ask it to do so), and only provided a White Balance Shift once on the first try; for the other six Recipes, when I asked it to provide me with a WB Shift, it never ventured beyond +/- 2 for Red and Blue. In fact, only once did the software suggest that any setting go beyond +/- 2, so I think it takes a conservative approach, perhaps not understanding why anyone would want to go wild with the JPEG options.
On the first try I was provided with Color Chrome Effect and Color Chrome FX Blue settings: Off on both. For the next five attempts Chat GPT didn’t list either option, so I had to ask, and it chose Off each time. With the final Recipe attempt, it listed Color Chrome Effect set to Strong, but didn’t list Color Chrome FX Blue; when I asked it to give me a Color Chrome FX Blue setting, it (surprisingly) stated that Color Chrome FX Blue isn’t an option on the Fujifilm X100V. I think the software struggles to understand what these settings do and why someone would choose them, and also struggles to understand what specific settings are available on each Fujifilm model.
Two settings that the software never provided on the first try are Grain size and Clarity. It would list Grain strength (Off, Weak, or Strong) but never size (Small or Large). When asked about size, it suggested Large four times, Small twice, and Standard once (there is no Standard option). With Clarity, it typically suggested a positive number, and only gave me a negative number once, zero once, and Off (which I suppose is the same as zero) once. As with the other settings, it never ventured beyond +/- 2.
I asked it to mimic the look of a certain film stock, and Chat GPT provided a Film Simulation Recipe that (in my opinion) wasn’t a great match. I then asked it to mimic the look of a different film that just so happens to be the same exact emulsion just sold under a different brand name (to see if it would provide similar or identical settings), and the second Recipe was much different than the first. It’s clear that the AI isn’t analyzing pictures from film to create its Recipes, but instead finds descriptions of the stocks and suggests which Fujifilm settings could logically match the descriptions. “Vibrant” means Velvia and “soft” means PRO Neg. Std, which makes sense to a point; even though one film can produce many different aesthetics based on how it was shot, developed, printed and/or scanned (among other things), I believe you’d be hard pressed to find a single emulsion that could be emulated by both Velvia and PRO Neg. Std, but that’s what the software did.
I also asked Chat GPT to create a Recipe that I already have a Film Simulation Recipe for. I wanted to see if it would just copy my Recipe, but thankfully it didn’t. It was actually significantly different. For now, at least, the software isn’t outright plagiarizing anyone (that I’m aware of), and I hope it stays that way. Finally, using a different account, I asked Chat GPT to create a Recipe with an identical request to one of the seven, just to see if it would give me the same answer, and it didn’t. I repeated this test once more, and it once again provided a different result. While it tries to come across as “intelligence” it appears to be more like a roll of the dice.
Based on this test, I believe that AI is about 60% of the way there to being a useful tool for creating Film Simulation Recipes. It struggles to know which parameters to provide. It doesn’t understand the nuances between camera models. It seems to take a rather predictable and conservative approach to creating Recipes. While I think it tries to be logical with its choices, it is basically just taking a guess and giving random settings, which might produce good results sometimes and might not other times. The amazing thing, though, is that just a couple months ago the AI didn’t even know what a Film Simulation Recipe was, so it has made significant strides in a short period. I think eventually—and it might not even be that far out—the software will be able to analyze an image and provide settings for your Fujifilm camera that will be a reasonably close match to that image. For now, though, AI isn’t a particularly good way to get a Recipe.
I promised that I would get back to the first Film Simulation Recipe that I asked Chat GPT to create for me to use on my Fujifilm X100V. I asked the software to create a Recipe that would be good for an urban environment at night. It provided me with everything except for Grain size, White Balance Shift, and Clarity, so I asked it to give me those settings, too. Then I asked it to name the Recipe—it gave me five choices, and I went with the first: Urban Dreams.
I found Urban Dreams to be a pretty decent and versatile Recipe. I didn’t get a chance to use it much in an urban environment at night, but the results were good in the few opportunities that I did have. It seems to do well in sunny daylight, dreary overcast, nighttime, indoors, outdoors, landscapes, street, still-life, portraits, etc., so this could be one’s go-to Recipe for everyday photography. It reminds me a little of Kodachrome 200, a high-ISO slide film introduced by Kodak in the mid-1970’s and discontinued in 2006. It’s not completely “right” for Kodachrome 200, but can be surprisingly close sometimes, and this Recipe is probably the closest to it that I’ve seen.
This Urban Dreams Film Simulation Recipe is compatible with most X-Trans IV cameras: the X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II. For X-Trans V and newer GFX, you can use this Recipe, but it will render slightly different (try it anyway). For the X-T3, X-T30, X-Trans III, and older GFX, simply ignore Clarity and consider Sharpness set to 0; the results will be very similar (only slightly different).
Classic Chrome
Dynamic Range: DR400
Highlight: -1
Shadow: +1
Color: +2
Noise Reduction: -2
Sharpness: -1
Clarity: +2
Grain Effect: Strong, Large
Color Chrome Effect: Off
Color Chrome Effect Blue: Off
White Balance: Auto, 0 Red & +2 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs using this Urban Dreams Film Simulation Recipe on a Fujifilm X100V:
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V in black: Amazon B&H Moment
Fujifilm X100V in silver: Amazon B&H Moment
Find this Film Simulation Recipe and nearly 300 more on the Fuji X Weekly — Film Recipes App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
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Street photography is a very popular genre, and I get asked fairly frequently what my favorite gear is for it. While I do dabble in street photography, it’s not my most common photographic subject; however, I’ve done enough street photography that I feel comfortable giving gear recommendations for it. In this article I’ll tell you what I use and why.
While there is no definitive explanation, street photography is best described as pictures of chance encounters in public places. It often takes place in urban environments (such as downtown city centers), but it is certainly not limited to that. Some will say that humans must be included in the pictures for it to be street photography, but others will argue that the effects of humanity within the environment is acceptable, and some believe that any urban image fits within the genre. It is commonly understood that street photography involves candid (unstaged) pictures, but some will state that it is the chance encounters that are most important, and it is okay to provide some direction to that randomness in order to create a stronger picture. In other words, there’s no universal answer to what exactly street photography is, but most of the time you recognize it when you see it.
If you’ve never done street photography but want to try, the first place to start is understanding the laws and customs of the place you are photographing. Each country is different, and it may even vary from specific location to specific location. You want to understand your rights as a photographer in a public location, and the rights of those potentially being photographed. Besides the legal question, there is the ethical one: should you? While something might be legally ok, it does not necessarily mean that it is moral. These are all things that you should consider before attempting any street photography. Research the local laws. Consider what you are comfortable photographing and why, and what you are not comfortable photographing and why not. I cannot emphasize this step enough, and I encourage you to spend some time on these questions before heading out with your camera.
After that, the next step is to go to a public place and capture some candid images. The most common location is an urban environment, such as the center of a large city, but it can be anywhere where people are. If you don’t have easy access to a large downtown, consider what is nearby where you live. Even if you live in a small town or a rural location, I bet there are opportunities nearby if you look hard enough.
Now, let’s discuss gear. To be clear, you can use any camera. I’ve done street photography with most of my gear. There are a few tools that I do prefer over others, but if you don’t have these don’t worry too much about it, because whatever gear you currently own is good enough. The list below is simply the cameras that I personally prefer for street photography.
Fujifilm X100V
This is my favorite camera for street photography. Actually, it’s my favorite camera, period. The Fujifilm X100V is my “desert island” model—if I could own only one camera for the rest of my life, it would be this. There are a few things that make it especially good for street photography.
First, it’s pretty small. It’s good for carrying as you walk around for awhile, and people don’t often get intimidated by it like they would with a larger body. Second, the leaf shutter is basically silent, and allows you to be more stealthy. Yes, electronic shutters are silent, too, but they do have a couple of drawbacks that might affect your photography (situationally dependent), so a silent mechanical shutter is an excellent feature. Third, the optical viewfinder allows you to see outside the frame to better anticipate the decisive moment. There are many other things that make the camera great, such as the build quality, weather sealing, traditional tactile controls, built-in ND filter, etc., etc.; this isn’t a review of the X100V, just some reasons why it is my favorite tool for street photography.
Perhaps the top thing that makes the Fujifilm X100V great for street photography are all the Film Simulation Recipes that you can program into the camera. Almost no matter the aesthetic you want to achieve, there is a Recipe that will allow you to get the look straight-out-of-camera, no editing needed. This can make street photography more fun, while saving you time and frustration later.
The only accessories that I commonly use on my X100V are a Hoage filter adapter, Fotasy UV filter, and 5% CineBloom filter (I only use one filter at a time).
Fujifilm X100V in black: Amazon B&H Moment
Fujifilm X100V in silver: Amazon B&H Moment
Ricoh GR III
The Ricoh GR III is a super small and compact camera that you can literally carry with you everywhere, since it fits so easily into a pocket or purse. If you own a Ricoh GR III, there is no excuse for not having it with you. Since photo opportunities aren’t always planned, it’s important to have quick access to a camera at all times, and this model makes it easy. I try to carry my GR III with me whenever I go out, even if it is just to the grocery store.
There are a few reasons why I like the GR III for street photography in particular. Since it is so small and unassuming, most people won’t figure you to be a photographer; if they even notice that you have a camera, they’ll likely think you are a snap-shooter or tourist, and will often disregard you. The 27.5mm (equivalent) lens gives a wide view, which can be good for showing context. Like the X100V, the GR III has a nearly silent leaf shutter. If you don’t want to be noticed, this camera is probably the best bet. There are certainly drawbacks to the GR III (no model is perfect), but for the size and weight it is pretty darn excellent.
There are Recipes for the Ricoh GR III, although not nearly as many as there are for the Fujifilm X100V. If you want to skip picture editing (called one-step photography), the GR III is a solid option that should be strongly considered. In fact, the Fujifilm X100V and the Ricoh GR III compliment each other, and can coexist comfortably in your camera bag.
Ricoh GR III: Amazon B&H Moment
iPhone
Since you always have your phone, you always have a camera. If you accidentally left your “real” cameras at home, no worries! Your cellphone camera is a perfectly capable photographic tool. My current cellphone is an iPhone 11. I don’t think your cellphone make and model matter much—any cellphone camera will suffice—but I personally prefer Apple, since I can use the RitchieCam camera app, which is only available for iOS (click here).
The iPhone is great for street photography because nobody thinks twice about seeing someone with their phone out. Even if you do get “caught” capturing a picture, you can easily fake that you are taking a selfie or texting someone or some other typical phone action. Many cellphones have multiple focal length options, so they’re surprisingly versatile. My favorite accessory is the Moment Tele 58mm lens.
While I do use my phone for photography, I also use it for another important reason: Apps! Specifically, the Fuji X Weekly App (Android, Apple) and the Ricoh Recipes App (Android, Apple). In my opinion, those are essential tools to accompany your Fujifilm and Ricoh cameras.
Let me show you a few more street images that I captured recently.
The three above pictures, despite being pretty different overall, all have something in common (besides being street photography). If you want to know what it is, you’ll have to tune into SOOC Live on March 2. Nathalie Boucry and I will be discussing the theme of street photography, including things like gear and Film Simulation Recipes and such. Mark your calendars now! Be sure to subscribe to the SOOC Live YouTube channel so that you don’t miss out on all the great upcoming broadcasts.
See also: Elevating Your Street Photography with Fujifilm Film Simulation Recipes + 5 Recipes to Try Today!
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
What is the best travel camera? My opinion, and the opinion of many other photographers, is the Fujifilm X100V.
The Fujifilm X100V is a great travel camera because of its compact size, versatility, and image quality. It features a fixed 23mm lens, which provides a classic 35mm equivalent focal length, and a bright f/2 maximum aperture. The camera has an intuitive retro design and advanced features, such as a hybrid viewfinder, leaf shutter, built-in ND filter, and weather sealing. The 26-megapixel APS-C sensor produces exceptional image quality, and, when paired with Film Simulation Recipes, is ideal for street and documentary photography. The X100V has solid build quality, yet is small enough to easily carry around, making it an excellent choice for capturing your adventures.
One travel adventure that I recently returned from was a day at Legoland (a Lego themed amusement park) in Carlsbad, California, for my son Joshua’s 9th birthday. Because his birthday is so close to Christmas, he typically gets the short end of the celebration stick, so this year we wanted to make it extra special, and a Black Friday deal made it more affordable. To capture the experience, I brought along my Fujifilm X100V programmed with the Kodachrome 64 Film Simulation Recipe. This recipe produces a nostalgic slide film aesthetic similar to the images found in National Geographic, Arizona Highways, and other magazines from my childhood. I used a 5% CineBloom filter, which I prefer for its subtle diffusion effect, for this outing.
The day started out with thin overcast sky, which gave way to midday sun before thick clouds and light rain moved in for the rest of the adventure. The X100V with the Kodachrome 64 recipe handled the changing light quite well—I even got a couple good pictures after sunset under artificial light. This camera and recipe combo is my top option for color travel photography, including a family outing to an amusement park. Because I used a Film Simulation Recipe and shot JPEG, when I returned home I only had to download the pictures from my camera to my phone, crop or straighten if necessary, and upload to my cloud storage. Easy peasy lemon squeezy.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V in black: Amazon B&H Moment
Fujifilm X100V in silver: Amazon B&H Moment
Find this Film Simulation Recipe and over 250 more on the Fuji X Weekly — Film Recipes App!
The Fujifilm X100V is a popular camera with social media influencers—so much so that it’s become hard to find and expensive. One of the main reasons why social media influencers love the camera is its retro design, which gives it a timeless and stylish look that stands out in a sea of modern and generic-looking camera bodies. The X100V’s sleek and compact form factor also makes it easy to carry around, which is ideal for influencers who are often on the go and need a camera that they can take with them wherever they go.
Another reason why the X100V is popular with social media influencers is its image quality. The camera is equipped with a 23mm f/2 lens, which produces sharp and detailed images. The X100V also features a 26-megapixel APS-C sensor that, thanks to the X-Trans array and processor, delivers excellent low-light performance and a wide dynamic range. These features, combined with Fujifilm’s renowned color science, produce images that are rich and vibrant with a film-like quality that is highly sought after by influencers.
The X100V is also popular with influencers because of its advanced manual controls. Unlike most compact cameras, the X100V provides users with the ability to effortlessly manually adjust settings—such as shutter speed, aperture, and ISO—giving them more creative freedom and control over their images. This makes the X100V an ideal camera for influencers who want to take their photography to the next level and produce professional-looking content.
And, of course, Film Simulation Recipes allow social media influencers to quickly get finished photographs straight-out-of-camera that are ready to share the moment that they are captured. This not only makes photography easier (and perhaps more fun), but it also saves a lot of time over post-processing RAW files. While there are literally hundreds of recipes that you could use, below are five Film Simulation Recipes that every influencer should try on their Fujifilm X100V.
Kodak Portra 400 is one of the most popular film stocks available today, so it shouldn’t be surprising that the Kodak Portra 400 Film Simulation Recipes are some of the most popular. Of these, Kodak Portra 400 v2 is my personal favorite. One film can produce many different looks depending on a host of factors—including how it was shot, developed, and scanned—and this recipe closely mimics the aesthetic of one photographer’s Portra pictures—feel free to also try Kodak Portra 400, Kodak Portra 400 Warm, and Reggie’s Portra. This Kodak Portra 400 v2 recipe produces bright and warm images, and is particularly great for portraits and golden hour photography. Use it in daylight natural light situations for best results.
The Pacific Blues recipe mimics the aesthetic of Lucy Laucht‘s Spirit of Summer series, particularly the Positano Blues photographs. It is especially well suited for a summer day at the beach, but it is also great for many other situations, including shade, fog, and even night photography. It’s a bold recipe, yet is still good for portraits. Use it for travel, or even just snapping pictures around the house.
Kodachrome is such an iconic film that once graced the covers of National Geographic, Arizona Highways, and most travel magazines. Sadly it has been long-discontinued; however, thanks to Fujifilm cameras, you can still shoot a reasonably close facsimile of the film today! Kodachrome 64 is one of my favorite recipes for travel photography, producing results reminiscent of classic images from the ’70’s, ’80’s and ’90’s.
“This is an artist’s recipe!” That’s what I said of the Vintage Color Film Simulation Recipe. It produces painterly results that are reminiscent of famed Hudson River School painter Albert Bierstadt, particularly his Yosemite paintings. While not modeled after any film stock, it does have a vintage film-like quality that’s easy to appreciate. It’s best suited for sunny daylight situations, yet it is also a good option for shade or overcast.
Kodak Tri-X 400 is probably the most well-known black-and-white film stock, so it should be no surprise that the most popular black-and-white recipe is Kodak Tri-X 400. While color recipes tend to be much more popular than monochrome, if you want to emulate a classic photographic aesthetic, this recipe should be one of your top considerations. Producing moody images, Kodak Tri-X 400 allows you to focus on the elements within the frame without the distraction of color. In one word, Timeless is how I would best describe this recipe.
Find these Film Simulation Recipes and over 250 more on the Fuji X Weekly — Film Recipes App!
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Fujifilm X100V Black Amazon B&H
Fujifilm X100V Silver Amazon B&H
I purchased the Fujifilm X-T5 specifically to try the Nostalgic Neg. film simulation, then, after using it, I discovered Nostalgic Neg. has a lot in common with Eterna. I initially stated that the new film simulation is as if Classic Chrome and Eterna had a baby—it has some similarities to both—but it is more like Eterna than Classic Chrome. If a Nostalgic Neg. recipe calls for minus Color, it’s possible to fairly closely approximate it with Eterna. One difference is that Nostalgic Neg. has more warmth and vibrancy in the shadows, which is unique to the new film simulation, but otherwise you can get pretty close.
This Film Simulation Recipe is a facsimile of Timeless Negative for X-Trans V cameras, using Eterna instead of the Nostalgic Neg., as only the latest cameras have the new film simulation. I think many of you are going to like it because it produces very lovely images in a variety of situations. It’s great for daylight, nighttime, golden hour, overcast, indoor, portraits, landscapes, etc., etc.. Once you program this one into your camera, you might not ever replace it, since it does so well in a lot of scenarios.
This version of Timeless Negative is intended for the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. You can use this on X-Trans V cameras, too, if you want (although I would suggest the recipe with Nostalgic Neg.) by setting Color Chrome FX Blue to Off. For the X-T3, X-T30, if you ignore Grain size, Color Chrome FX Blue, and Clarity (or, even better, use a 5% CineBloom diffusion filter in lieu of Clarity), you’ll still get similar results, but it will look slightly different (give it a try anyway). I am currently working on a Nostalgic Neg.-like recipe for the X-T3 and X-T30 (and possibly the X-H1, too); if you are a Fuji X Weekly App Patron, there is an Early-Access Recipe (actually, two) called Vintage Eterna that unintentionally has some similarities to Nostalgic Neg., and I invite you to give that a try, too.
Eterna
Dynamic Range: DR200
Highlight: +1
Shadow: -1
Color: +3
Noise Reduction: -4
Sharpness: 0
Clarity: -2
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Weak
White Balance: Auto, +4 Red & -5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: -1/3 to +1/3 (typically)
Example photographs, all camera-made JPEGs using this “Timeless Negative” Film Simulation Recipe on my Fujifilm X100V:
Find this Film Simulation Recipe and over 250 more on the Fuji X Weekly — Film Recipes App!
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I get asked frequently to create Film Simulation Recipes that mimic the aesthetic of a certain film stock or the look of a particular photographer. In this case, it was the look of a specific photographer that I was asked to recreate. After viewing this person’s images, I thought that they had a lot of similarities with my Kodak Gold 200 recipe except with Superia greens and reds. So I programmed that recipe into my Fujifilm X100V, except with Classic Negative instead of Classic Chrome, plus I made a couple of small modifications. After testing it out, I felt that it produced pictures that were, in fact, quite similar to the photographer’s look. A few days went by, and by chance I stumbled upon some photographs captured with Fujicolor 100 film, and they looked pretty similar to this new recipe. After digging a little deeper, I found some more Fujicolor 100 pictures, and in the description of a few that seemed particularly similar, the photographer mentioned that they used an 81A warming filter.
I’ve heard it said that Fujifilm has historically saved their “best” films for Japan. Indeed, there are Fuji emulsions that, for whatever reasons, aren’t sold outside their home country. Fujicolor 100 is a one of those. I don’t know a whole lot about it (or if it is even still manufactured), but it is a consumer-grade color negative film. I believe that it’s a little warmer than most Fujicolor stocks, but that could also be a result of a warming filter, lens used, how shot, how developed, and/or how scanned, so I’m not completely certain of it. I didn’t model this recipe after Fujicolor 100, but it does seem at times to resemble it surprisingly closely.
Because this Fujicolor 100 Gold Film Simulation Recipe uses the Classic Negative film simulation, it’s not compatible with the Fujifilm X-T3 or X-T30, or any other camera without Classic Negative. It is intended for the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II models. Because X-Trans V renders blue deeper, if you use it on an X-T5, X-H2, or X-H2S it will look slightly different, which you might like or dislike or be indifferent to—give it a try and see what you think.
Classic Negative
Dynamic Range: DR400
Highlight: -2
Shadow: +1
Color: +3
Noise Reduction: -4
Sharpness: -2
Clarity: -2
Grain Effect: Strong, Small
Color Chrome Effect: Off
Color Chrome Effect Blue: Off
White Balance: Daylight, +4 Red & -5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +2/3 to +1 1/3 (typically)
Example photographs, all camera-made JPEGs using this “Fujicolor 100 Gold” Film Simulation Recipe on a Fujifilm X100V:
Find this Film Simulation Recipe and over 250 more on the Fuji X Weekly — Film Recipes App!
Help Fuji X Weekly
Nobody pays me to write the content found on fujixweekly.com. There’s a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!
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I just learned that Chuck Drummond passed away this last Friday at 79-years-old. I met him once, and he was very kind. My deepest sympathies go out to the Drummond family, who I’m sure are still mourning.
This last summer my family and I embarked on an epic roadtrip that took us through Oklahoma. Pawhuska was a little out of the way, but we made sure to detour through it so that we could visit The Mercantile, the restaurant/coffee shop/bakery/gift store owned by Ree Drummond, who is also known as The Pioneer Woman.
For those unfamiliar, Ree Drummond became famous for her cooking blog, where she shared recipes used to feed her family and the hungry ranchmen, which turned into books, television shows, product lines, and The Mercantile, among other things. She lives on a large ranch in rural Oklahoma. Pawhuska was barely on the map before Ree became famous—now it’s still barely on the map, although it certainly has seen a significant resurgence, and it can become quite busy with tourists. Yes, for The Pioneer Woman fans, Pawhuska is a destination.
I’ve written about Pawhuska before, and I don’t want to rehash that; instead, I want to share a serendipitous encounter while in the small town, which I’ll remember for some time to come.
We awoke to steel grey sky and light rain. After getting ourselves put together, my family and I strolled around the small town of Pawhuska, which was almost deserted—the weather seemed to scare people off, or at least keep them indoors. We explored the streets, and I captured photographs with my Fujifilm X100V using the Kodak Tri-X 400 Film Simulation Recipe—black and white seemed especially appropriate for the weather. Eventually we made our way inside The Mercantile for breakfast, something that everyone should experience at least once in their lives—to say that it’s good is as big of an understatement as saying the Grand Canyon is big; both are true, but neither truly describe it.
While waiting for our food, an old man wearing a cowboy hat walked in by himself. He appeared weathered and worn, but in good spirits, with a smile on his face. My wife stated in a whisper just loud enough for our children to hear, “Look, there’s a real cowboy.” A true ranchman. An iconic stature of the American west. He sat at a small table near ours.
My wife knew right away who he was. This was Chuck. Ladd’s dad. Ree’s father-in-law. When the waitress came by, my wife asked if it would be alright to say hi to him. “Oh, sure,” she answered with a wink, “he loves the attention.” So my wife stood up, walked to his table, and introduced herself.
Chuck grinned, and he, too, stood up. He shook my wife’s hand, then he shook mine. He noticed my little girl’s cowboy boots, and made a comment to her about how nice they were and that he liked them. The waitress asked if she could take our picture, so with my wife’s phone she snapped one with Chuck, myself and my wife standing together. It was all very quick. Then we sat back down. Our food came, and we ate. His food came, and he ate alone, although other people also recognized him and he would pause to shake their hands and maybe take a picture. Chuck was a celebrity of sorts.
Our encounter was brief, but memorable. His kindness was obvious. His cheerfulness contagious. We met a genuine cowboy in rural Oklahoma. Just now I showed my daughter the picture I captured of Chuck Drummond (at the top of this article), and asked if she remembered him. “Oh, yeah,” she stated without hesitation, “that man said he liked my boots.” We’ll forever remember this chance encounter on a rainy day in May.
I’d yet to share any of these pictures, which were all captured on that drizzly morning in Pawhuska. I hope that you enjoy them!
Let’s be clear: the Fujifilm X100V has skyrocketed in price because Fujifilm cannot make enough copies due to the global parts shortage. But, when you combine that shortage with an increased demand, you get ridiculously inflated prices. Supply and demand. But what caused the demand to increase?
A few people shared with me a recent Petapixel article entitled Used Fujifilm X100 Series Camera Prices Are Surging Thanks to TikTok. This article is based off of a Fujiaddict article entitled TikTokers Drive Up Fujifilm X100 Prices Across The Lineup. Both are interesting reads and basically say the same thing: social media influencers, particularly those on TikTok (by the way, you can find me on TikTok…), are causing an increased interest in (and demand for) the X100—from the original to the latest version—by raving about the camera. It should be noted that the X100-series is a gateway into the Fujifilm world for a lot of people—it’s easier to dip your toes with a fixed-lens than to dive into a whole interchangeable-lens system. Many people have told me that an X100-series camera was their first Fujifilm, sometimes their very first camera, period.
There are quotes in the article describing what’s great about the X100V, including “zero editing” and “digital camera that mimics film” and “shoot photos that need no editing.” That made me wonder if these social media influencers are using Film Simulation Recipes. Makes sense, right? I mean, it kind of sounds like they do, and the photographs seem to confirm it, but I’m not really sure. I reached out to a couple of those mentioned in the article, but have yet to receive a response, which is not surprising because I’m sure they’re absolutely inundated with messages—I get a ton, and I’m nowhere near as popular as they are. I saw in the comments on one of the videos that it was just default Classic Chrome and not a recipe. Oh, well. Then I searched #fujifilmx100v on both TikTok and Instagram (follow me on Instagram, if you don’t already), and I found a bunch of similar videos and posts by others that do, in fact, mention specifically using Film Simulation Recipes. I think it’s quite plausible—perhaps probable—that the recipes are a significant factor in the rise in popularity of the X100V and other X100-series cameras, and maybe Fujifilm in general. So while I’m not directly responsible, it appears that I might be indirectly responsible for the rise in cost of the X100V, at least partially and to a small extent. If you’re trying to purchase an X100-series camera and you’re finding it overpriced, I’m sorry. I didn’t mean for that to happen, and I apologize for my part in it.
Putting the humor aside, I am incredibly honored that so many are using my Film Simulation Recipes and that they’re helping lots of people achieve the looks they’re after without fussing with editing—from those just getting started with their first “real” camera to recognizable names doing pro work, and all sorts of people in-between. You’re having more fun, potentially increasing your productivity, and spending more time doing what’s important to you, because you’re spending less time in front of a computer. That’s all so wonderful! It’s unreal to me that I’m having such a large impact on photography, something that I never imagined would ever happen. I’m incredibly grateful and appreciative to all of you for visiting this website and trying the recipes and being a part of this great community. Thank you!
And, I suppose, that makes you accomplices in the rise in cost of the X100, too….
Edit: The moment that I published this, I received a message from Edward Lee Films (who is mentioned in the articles), and he does in fact have the Fuji X Weekly App on his phone and uses Film Simulation Recipes. Check him out on Instagram and TikTok!
This Film Simulation Recipe is called “Fujichrome Provia 100F” after the film that it is intended to mimic. Fujifilm introduced Provia 100, a color reversal film, in 1994, and replaced it with the much improved Provia 100F in 2001. I’ve only shot a couple of rolls of Provia 100F. I remember that it had a cool color cast (especially when compared to Kodak films), it had a fair amount of contrast, moderate saturation, and tended to render blues strongly. This recipe has been in the works for awhile, with a lot of failed attempts. I think it does pretty well at reproducing the aesthetic of the film, but there are definitely a few compromises—more of the “memory color” that Fujifilm talks about than perhaps a 100% accurate rendition. Still, I believe that it turned out pretty well overall.
You might be surprised that this recipe doesn’t use the Provia film simulation as its base, but instead uses Classic Chrome. The Provia film simulation doesn’t actually resemble very well the film that it was named after—Fujifilm used it more as a marketing name on the X series than anything else. Velvia was the Fuji slide film that I most often shot with, but Provia was probably their most popular because it wasn’t nearly as wild as Velvia, and produced more true-to-life (yet still fairly vibrant) colors.
This Fujicolor Provia 100F Film Simulation Recipe has been a Patron Early-Access Recipe on the Fuji X Weekly App since January, but it has been replaced by a new Early-Access Recipe, so now it’s available to everyone. It’s compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. It should be fully compatible with X-Trans V cameras, but I’ve yet to be able to test it to know if it renders the same or not. Those with newer GFX cameras can use this recipe, too, but it will render slightly different.
Classic Chrome
Dynamic Range: DR400
Highlight: -1
Shadow: +3
Color: +4
Noise Reduction: -4
Sharpening: -1
Clarity: -3
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Strong
White Balance: Daylight, -2 Red & +5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)
Example photographs captured using this “Fujichrome Provia 100F” film simulation recipe on my Fujifilm X100V and Fujifilm X-E4 cameras:
Find this Film Simulation Recipe and over 250 more on the Fuji X Weekly — Film Recipes App!
Help Fuji X Weekly
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This Film Simulation Recipe began as an attempt to achieve a “memory color” aesthetic of photographic prints from the 1990’s and early 2000’s; when creating this recipe I wasn’t concerned about the specific films or processes. After shooting with this recipe and reviewing the results, I was reminded of Kodak Royal Gold 400 film… sometimes. Of course, one film can produce many different aesthetics, depending on (among other things) how it was shot, developed, scanned and/or printed. Royal Gold 400 didn’t always or even usually look like this, but sometimes it did, and I found some examples in a photo-box and online that were quite similar—I’m not sure why, but my suspicion is that the film was mishandled, either from being stored improperly (possibly exposed to too much heat) or waiting too long to develop after exposing. Film can be finicky, but that serendipity is something that makes it special.
Royal Gold 400 was introduced by Kodak in 1994 as a replacement to the original Kodak Ektar 400 film. The Royal Gold line, which also came in ISO 100 and 200 versions, was marketed as a “step up” from Kodak Gold, with finer grain and more vibrant colors. It was more-or-less an updated Ektar emulsion that was renamed for marketing reasons (Gold sold a lot more than Ektar). In the early 2000’s Royal Gold was replaced by the High Definition/Royal Supra line. This Kodak Royal Gold 400 Film Simulation Recipe is a “happy accident” facsimile of one (of many) possible aesthetics from the film.
The Fuji X Weekly app is free, yet becoming a Fuji X Weekly Patron unlocks the best App experience! One benefit of being a Patron is you get early access to some new Film Simulation Recipes. These Early-Access Recipes will eventually become available free to everyone in time, including this new one. Patrons help support Fuji X Weekly and, really, without them there would be no App, so I want to give a special “thank you” to all of the Patrons!
This Kodak Royal Gold 400 Film Simulation Recipe is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. It should also be compatible with X-Trans V models, but I’ve not tested it myself to know for certain. Those with newer GFX models can use it, too, although it will render slightly different. If you are a Fuji X Weekly App Patron, this recipe is available to you right now on the App!
Example photographs captured using this “Kodak Royal Gold 400” Film Simulation Recipe on my Fujifilm X100V:
Find this Film Simulation Recipe and over 250 more on the Fuji X Weekly — Film Recipes App!
Every Sunday from October through April, the Maricopa Live Steamers model railroad club offers free 7 1/2″ gauge train rides through the desert in north Glendale, Arizona. My kids love trains (what kids don’t?), and so my wife and I took them out on an excursion. The club has an extensive setup in the desert—over 18 miles of track—and members from across several states come to operate their scale equipment there. One day each week, except during the heat of summer, the club is open to the public, giving free train rides to anyone who wishes to traverse through the creosote and sand.
I brought along my Fujifilm X100V to capture the experience, with the Fujichrome Sensia 100 Film Simulation Recipe programmed into the camera. To make this recipe compatible with the X100V, I set Grain size to Small, Color Chrome FX Blue to Off, and Clarity to 0. The X100V is such a great camera for adventures like this, being compact and quiet, yet completely capable of fantastic image quality. My Fujifilm X70 would have worked just as well, but one advantage of the X100V is the viewfinder, which came in handy in the harsh midday light.
Fujichrome Sensia 100 was an inexpensive general-purpose daylight-balanced slide film made by Fujifilm from 1994 through 2011. There were three different iterations of the emulsion during that time. It was a popular film for cross-processing (developing in C41 chemistry); otherwise, it was primarily used for documenting family vacations, and was marketed to amateurs and hobbyists. My Film Simulation Recipe mimics the film only as a happy accident, as I wasn’t trying to create a facsimile of Sensia, but it is surprisingly similar nonetheless.
Below are camera-made JPEGs captured with the Fujichrome Sensia 100 Film Simulation Recipe on my Fujifilm X100V while at the Maricopa Live Steamers model railroad club:
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V Black Amazon B&H
Fujifilm X100V Silver Amazon B&H
On October 20, Nathalie and I will be introducing the Fujichrome Sensia 100 Film Simulation Recipe on SOOC as the next recipe-of-the-month. Mark your calendars now, and I hope to see you then!
Find this Film Simulation Recipe and 250 more on the Fuji X Weekly — Film Recipes App!
Six months ago I turned my Fujifilm X100V into a monochrome-only camera, and just shot black-and-white Film Simulation Recipes with it, which was a lot of fun! I hope that someday Fujifilm makes a B&W-only model. Recently I started shooting color pictures on my X100V again, and the first three color recipes I programmed into the camera were Kodak Portra 400—three different versions of it!
My very first Kodak Portra 400 recipe is for Fujifilm X-Trans III cameras, which I published in May of 2018. It requires a hard-to-explain-and-get-right custom white balance measurement. I have had some luck in the past getting it “right” and at times not-so-much luck. I think this time I was able to get it pretty close but not exactly correct. I made three different attempts (using the three custom white balance slots), and went with the best of the three; however, I think the white balance should be slightly warmer than it is. It’s a tricky thing, and I wish it was more easily repeatable. To use this recipe on my X100V I set Grain size to Small, Color Chrome Effect to Off, Color Chrome FX Blue to Off, and Clarity to 0.
The next Kodak Portra 400 recipe is for the Fiujifilm X-T3 and X-T30, which I published in May of 2020. This one is easier to program (and probably more accurate to the film) than the X-Trans III version. To use it on my X100V I set Grain size to Small, Color Chrome FX Blue to Off, and Clarity to 0.
The third Kodak Portra 400 recipe is for the “newer” X-Trans IV cameras, including the X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras, which I published in June of 2020. Of the three versions, this one is probably the most “accurate” to actual Portra 400 film, but it is extremely similar to the X-T3/X-T30 recipe—only very subtly different.
One film can produce a variety of looks depending on a whole host of factors, including (among other things) how it was shot, developed, and scanned—even the pH balance and temperature of the water can affect it. It’s not possible for one recipe replicate all possible aesthetics. Also, different Fujifilm cameras have different JPEG options, and different sensor generations have slight variances in rendering; even though one recipe might be more “accurate” to the film, it’s certainly not always so—the variables are pretty significant. What’s more important than accuracy is finding the recipe that works best for you and your photography.
I’ve published many other Portra recipes, including Kodak Portra 160 (X-Trans II), Kodak Portra 160 (X-T3/X-T30), Kodak Portra 400 v2 (X-T3/X-T30), Kodak Portra 400 v2 (X-Pro3 & newer), Kodak Portra 400 Warm (X-Pro3 & newer), Reggie’s Portra (X-Pro3 & newer), Portra-Style (X-Pro3 & newer), Kodak Portra 800 (X-Pro3 & newer), Kodak Portra 800 v2 (X-pro3 & newer), and Portra v2 (X-Trans II). There are others recipes that aren’t necessarily modeled specifically after Portra film, but have a Portra-like aesthetic nonetheless, such as Bright Summer, Bright Kodak, Jon’s Classic Chrome, and Classic Kodak Chrome. There are plenty to choose from!
Let’s take a look at some photographs that I captured with the three Kodak Portra 400 Film Simulation Recipes on my Fujifilm X100V.
Kodak Portra 400 (original recipe, for X-Trans III)
Kodak Portra 400 (2nd recipe, for X-T3/X-T30)
Kodak Portra 400 (3rd recipe, for X-Pro3 & newer X-Trans IV)
Comparison
I hope that seeing these three Kodak Portra 400 Film Simulation Recipes together helps you decide which to try. Maybe one stands out more to you than the others. Perhaps the camera you own is more of a determining factor than the recipe itself. I personally like all three of them, and have enjoyed shooting with them on my (no-longer-B&W-only) X100V.
Also, as a reminder, these three Kodak Portra 400 recipes are the current SOOC recipes-of-the-month. Fujifilm X-Photographer Nathalie Boucry and I will conclude our discussion of these recipes in the next broadcast (be sure to watch the last episode if you missed it!), which will be live on October 20th. Upload your images (click here) captured with one (or more) of these Kodak Portra 400 recipes by October 18th to be included in the next show. I hope to see you then!
I wanted to follow-up my interview with Troy Paiva (click here to read it), which wasn’t directly related to Fujifilm cameras and Film Simulation Recipes (although it was highly relatable), with something directly connected to the topics that are typically found on the Fuji X Weekly blog. Just as I was contemplating who I was going to interview and what the exact subject might be, I received a message from Matt Giesow of VAST Media, a photo and video production company in Tulsa, Oklahoma. “I have been running my production company for nearly five years now,” Matt told me, “and picking up a Fuji has been a breath of fresh air.” He stated that using Film Simulation Recipes on his camera allowed him to deliver some images immediately to the client, and that his JPEG workflow is “so nice.”
His words echoed in my head for the rest of that day. I felt similarly when I first started in Fujifilm: it was like a breath of fresh air—cool, crisp, mountain air. That was before I had even discovered the great JPEG output of the cameras, and before I had begun to make recipes. It must be even more refreshing nowadays, with so many resources available—such as Fuji X Weekly. It’s an honor to help others also experience that “fresh air” that Fujifilm cameras can provide. I knew that I wanted the next interview to be with Matt, so the following morning I asked if he’d be willing. Thankfully, he was very enthusiastic, and we were able to accomplish it rather quickly. So, without any further delay, here’s my interview with Matt Giesow!
FXW: Hi, Matt! Thank you so much for taking time out of your day today to do this interview! Let’s begin at the beginning. Tell me how you got started in photography?
Matt Giesow: Hey, Ritchie! I’m a self-taught photographer, dating back to 2017 from “YouTube University”—that, and being on staff at a pretty creative church in Tulsa, Oklahoma, created a great launching pad into the world of photography and videography.
FXW: What was your first camera?
Matt Giesow: An iPhone 4 and the VSCO app. My first camera purchased to learn photography on was the Canon 80D.
FXW: What were your early photographic interests?
Matt Giesow: I remember when instagram first came out, I tried to make my shots look like film using Insta’s built-in filters [laughter]. Today and I’m still interested in photographing people, places, and things with a nostalgic vintage look.
FXW: What are your current photographic interests? What do you shoot just for fun?
Matt Giesow: I enjoy street photography. Exploring cities—both ones I know and ones that I’ve not yet been to—and finding hidden gems to capture. I also enjoy photographing my family (I’m a proud dad), documenting all of our memories.
FXW: Tell me about your production company. How did you get started with that?
Matt Giesow: VAST Media started about four years ago with a desire for me to create what could exist. We primarily focus within architecture and the real estate market. I have grown the business from a solo entrepreneur to a full team and a full service company now. It’s been amazing to be a part of it from day one—with the vision of the company—to now continuing to work within the company and have several people alongside me helping to move it forward.
FXW: What services do you provide?
Matt Giesow: VAST provides real estate listing marketing, brand advertising, and full-scale video production for anyone—from a business owner to a real estate agent to major organizations—that need to share their brand and story.
FXW: What else would you like people to know about VAST Media?
Matt Giesow: What I want people to know is that VAST Media is more than a single person with a camera. From the moment it launched, my goal was to make it not about me but about we. Often people get stuck relying on one solo creative. I wanted to create a brand that, no matter who showed up from my team, was consistent, and the brand was apparent—it’s all under one umbrella, and the product was not contingent upon a single person.
FXW: What made you pick up a Fujifilm camera?
Matt Giesow: Shooting with Sony cameras throughout most of my professional career, I always wondered about owning a Fuji. This last year I began to experiment with 35mm film photography. I realized very quickly that I love the process of shooting film, but I always want my images right away [laughter]. I found the solution to my problem on the Fuji X Weekly website, where I discovered Film Simulation Recipes. I began to see what shooters like me were doing to scratch that itch. I headed to eBay and quickly found an overpriced Fujifilm X100V and went for it. The X100V is my first and only Fujifilm camera at the moment.
FXW: What do you like most about it?
Matt Giesow: It’s been a dream to shoot with! So small—it’s a daily carry. I find myself pulling the car off numerous times throughout the day to get out and snap something that, in the past, I would have used my iPhone to capture. I love shooting straight out of camera with the film simulations baked in. It’s totally changed the way I shoot! Enjoying the process now, something that only 35mm film had given me before.
FXW: Which Film Simulation Recipes do you like best and why?
Matt Giesow: Classic Negative is my go-to recipe in most scenarios for color. It fits the vibe and style that for years I tried to edit my Sony photos to look like. It’s perfect for street photography, travel—the reds are just gorgeous! Reggie’s Portra and Kodak Gold 200 are some other big favorites. For black-and-white, Ilford XP2 Super 400 is my go-to for darker, punchier pictures, and Ilford HP5 Plus 400 is my favorite for slightly softer, less contrasty black and white photos.
FXW: How has using Fujifilm cameras impacted your professional photography and your personal photography?
Matt Giesow: Honestly, picking up a FujiFilm camera has been a breath of fresh air. Over the years I’ve invested a great deal in filling our gear lockers at VAST Media, but I’ve never had a personal connection with a camera quite like I do with my X100V. For me, shooting with a fixed focal length, and working so hard to nail the perfect shot in-camera is causing me to sharpen areas of my craft that I didn’t even realize were dull. This in turn has kindled a new passion for photography that makes me feel like I did back in the beginning. The X100V doesn’t replace my ”professional” arsenal, but it’s a happy addition to every set I am on. The ability to take incredible behind-the-scenes photos on-set straight out of camera and deliver something right to the client’s hands before leaving is something very new—and I love it!
FXW: In wrapping this up, is there anything else you’d like to say?
Matt Giesow: A big “thank you” to you, Ritchie, for Fuji X Weekly! The Fuji community is just a different breed—friendly, helpful, and encouraging. It’s so great.
FXW: Thanks again, Matt, for allowing me to interview you!
Matt Giesow: Cheers!
Please visit VAST Media’s website, VAST Media’s Instagram, and Matt Giesow’s Instagram! Be sure to give him a follow, and tap the heart on some of his pictures.
All of the photographs in this article are © Matt Giesow, who captured them using his Fujifilm X100V and various Film Simulation Recipes.
I recently visited Pismo Beach, California, and used my Fujifilm X100V to capture some pictures. As I was photographing, I remembered a previous trip to this same location eight years ago—at that time I was shooting with a Sigma DP2 Merrill camera. I was curious how my X100V pictures would compare to those captured with the Sigma camera
For those who don’t know, the DP2 Merrill was introduced in 2012. It has Sigma’s unique three-layer APS-C Foveon sensor with a whopping 46 megapixels (15.3 megapixels on each layer); while a lot of megapixels were advertised, the resolution is more equivalent to 30 megapixels (compared to 26 megapixels on the Fujifilm camera). It has a 30mm (45mm equivalent) f/2.8 lens permanently attached to the front—the X100V has a 23mm (34.5mm equivalent) f/2 lens. There are plenty of similarities between these two models, but there are many differences, too.
The Sigma DP2 Merrill produces wonderful images within a very narrow window: ISO 100 or ISO 200. You can get a decent black-and-white up to ISO 800, but at all costs going higher should be avoided, especially for color photography, where ISO 400 is pushing the envelope. The battery only last about as long as a 36-exposure roll of film. The camera is not particularly stylish or user-friendly.
The Fujifilm X100V can be used at much higher ISOs—for example, the Kodak Tri-X 400 Film Simulation Recipe requires a minimum of ISO 1600, and maxes out at ISO 12800. For color photography, I’m comfortable going as high as ISO 6400 (that purple flower picture above was ISO 1600). I will typically carry a spare battery, but oftentimes one fully-charged battery will last the whole day. The X100V is one of the most beautiful and best-designed cameras, in my humble opinion.
The biggest difference between the Sigma DP2 Merrill and Fujifilm X100V is workflow. With the Sigma, I’d have to load the massive files onto my computer, which would take forever (I’m sure it would be quicker now with modern computers), then I’d have to do an initial edit with their mediocre software (which, again, has likely improved), save as a TIFF, and then finish editing in another program (sometimes a thirty-minute process per picture). With the Fujifilm, I use Film Simulation Recipes to get the look I want straight-out-of-camera, download the pictures from the camera to my phone, crop and straighten if needed, and then upload to storage. My post-processing workflow is so much quicker and easier with the X100V!
Obviously I’m not doing any sort of serious comparison between a still-new model and one that’s a decade old. That’s not fair, and that’s not the point. I’m just looking back, and seeing what has changed in eight years. Obviously my kids have grown a whole bunch. The other big change is that my workflow has simplified and become much less intrusive to my life. The Sigma camera was good for a season, but now I’m very happy to be shooting with Fujifilm.
The eighth issue of FXW Zine is out, and if you are a Fuji X Weekly Creative Collective subscriber, you can download it now!
What’s in the July issue? The cover story is A Whale of a Tale, which is a photoessay of a recent whale-watching boat excursion, as captured with a Fujifilm X100V using the Kodak Tri-X 400 Film Simulation Recipe. There are a total of 28 photographs this month, including the cover image (above). I hope that you find it enlightening, entertaining, and inspiring!
If you haven’t joined the Creative Collective, consider subscribing today to get access to bonus articles and the FXW Zine—not just this issue, but the first seven issues, too!
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For those keeping up with my move (from Utah to Arizona) and adventure: I’m on the road again. The long story is that we found a home in Arizona, but the moving company can’t deliver our stuff for a couple of weeks. The short story is that we’re off on a new adventure! Among some other stops, we’re enroute to the central California Coast—one of the most beautiful places in the world, in my opinion—while we wait for our furniture and such.
A lot of times I’m the driver on road trips, but as we crossed the Mojave Desert along Interstate 10 in California, I was in the passenger seat. Of course, as a photographer I took full advantage of it, and documented the trek in black-and-white; specifically, I photographed with my Fujifilm X100V using the Kodak Tri-X 400 Film Simulation Recipe. I’ve been using this camera as a monochrome-only model lately.
Shooting out a dirty window at 75 miles-per-hour isn’t ideal; however, in whatever situations that I find myself, I try to do the best I can with what I have. That’s all anyone can do. I’m not always successful, but I thought this series was decent enough to share. I hope that you enjoy!
The first stop on the epic road trip that I’m currently on was Panguitch, a small town in southern Utah. Panguitch is close to Bryce Canyon National Park, not too far from Zion National Park, and within reach of Capital Reef National Park. Tourism is the main reason Panguitch is even on the map. People eat, sleep, and get gas here, while visiting the various natural wonders of the region. That’s why we were there.
I only stayed one night in Panguitch, but I was able to get out with my camera and photograph the quaint town. It’s obvious that Panguitch has seen better days—it seems to be just hanging on. The town has a lot of character, though. It was a great location for photography—if I had a few weeks, it would make for an incredible photo project—but alas I only had one night, as we left early the next morning.
For the pictures in this article I used my Fujifilm X100V loaded with the Kodak TRi-X 400 Film Simulation Recipe. I also had a 5% CineBloom filter attached to the camera. The X100V is such the perfect travel tool (and my “desert island” camera), and I always make sure that I have it with me. I love black-and-white photography, and the Kodak Tri-X 400 recipe is my favorite. The camera and recipe combo were ideal for Panguitch, and I’m quite happy with this set of pictures; however, I realize that I need to go back. This town (and so many others) are yearning for the camera’s attention. There is so much photographic potential, and I barely scratched the surface.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V Black Amazon B&H
Fujifilm X100V Silver Amazon B&H
CineBloom 5% Filter 49mm Amazon B&H