Victor Ha – VP, Electronic Imaging & Optical Devices Divisions, Fujifilm North America
Victor Ha is the Vice President of the Electronic Imaging and Optical Devices Divisions of Fujifilm North America. I met him twice while I was in New York City in May. The first time, I accidentally crashed a Fujifilm lunch meeting (funny story…). I got to introduce myself and not much else. The second time was at a loud and crowded bar. We had a short conversation, but it was a bit difficult due to the environment. Mostly we discussed art and photography in general, and not anything specific about cameras or even Fujifilm. I hope to one day talk about Fujifilm gear with him, as I have a lot of ideas and feedback that I’d love to share; who knows, maybe that opportunity will present itself someday. Anyway, Victor is a really nice guy, and it was a pleasure to speak with him in person.
Victor Ha was recently on a live Adorama YouTube broadcast (Episode 28 of Coffee with Creators) with Seth Miranda (a.k.a. LastXWitness). This is the video that Fujirumors shared indicating that the X-T5’s AF bug would be fixed and Reala Ace would be given to all the fifth-generation X-Trans cameras by the end of June (yea!). Unfortunately, I’ve been really busy over the last week, and I didn’t have a chance to watch it. Someone reached out to me to ask if I’d seen it, stating that I was given a shoutout. I hadn’t, so I watched it. I’ve included the video below, in case you want to view it, too.
If you don’t want to see the whole thing (it’s over an hour long), simply skip ahead to the 6:52 mark. Victor gives a very kind shoutout to Fuji X Weekly and briefly mentions Film Simulation Recipes. Specifically, he brought up the Reala Ace Film Simulation Recipe that I used while in New York City. Actually, I used two. For anyone wondering, I believe the one that he may have been talking about in the video was the Fujicolor PRO 160C Warm Recipe that is a part of my Fujifilm X-T50 Film Dial strategy. The other Recipe that he could have been referring to is PRO Negative 160C. They’re both fairly similar, and can be found in the Fuji X Weekly App (available for Apple and Android). Once the firmware updates are released, which could be any day between now and the end of the week, Reala Ace will be available for the Fujifilm X-H2s, X-H2, X-T5, and X-S20 cameras. If you have one of those cameras, soon you’ll be able to use those Recipes, too.
What’s interesting about this is that the lens was redesigned not long ago for the Fujifilm X100V, but the four prior versions—X100, X100S, X100T, and X100F—all shared the original lens. While Fujifilm improved the lens, it wasn’t a huge change. The main thing that Fujifilm addressed was corner sharpness when using a large aperture. At f/2, the old lens was a bit soft (something some people liked and others didn’t), but the new one on the X100V doesn’t have that issue. Beyond that, the update was rather insignificant.
The question is, why will the next X100-series model have a different lens than the X100V? There are a few main ideas that I think could explain it. One is that the X100Z (or whatever Fujifilm will call it) is likely to have the 40mp sensor found in the X-T5 and X-H2, and perhaps the current lens isn’t sharp enough to take full advantage of the resolution. Another idea is that, since the lens isn’t fully weather-sealed without a filter across the front, maybe Fujifilm has figured out how to fully seal it. A third possibility is that Fujifilm will include IBIS, and the lens needs to be adjusted slightly to accommodate. A final idea is that the lens redesign is to simply accommodate an improved leaf shutter. It could be a combination of those reasons or perhaps others not considered.
Gold Coast Blooms – Laguna Beach, CA – Fujifilm X100V – upcoming Recipe
There are also some wild ideas that are much less likely to be the case, but you never know. One is that Fujifilm will increase the maximum aperture to f/1.7 like the Leica Q3. Another is that Fujifilm will change the focal length to be more wide—perhaps 18mm (27mm-equivalent) or 20mm (30mm-equivalent)—or more telephoto—maybe 25mm (37.5mm-equivalent), 27mm (40.5mm-equivalent), 30mm (45mm-equivalent), or 33mm (50mm-equivalent). A third idea is that Fujifilm is working to make the next iteration more pocketable, and the lens will be slightly slimmer. The wildest idea might be that the X100Z will have a zoom lens instead of a prime (while some might like that, overall I think it would start a riot…). With how things have been going in Fuji-land, it could even be that the shutter dial and aperture ring will be removed in favor of a PASM dial. A final idea is that the redesign will remove the IR hotspot, and Fujifilm will offer a full-spectrum version. I don’t think any of these will be the case, but I’ve certainly been wrong before.
An interesting thought is that the X100V won’t actually be replaced, per se, especially since it is currently so popular, but that Fujifilm will simply introduce an alternative version with a different focal-length lens. In other words, Fujifilm could manufacture the X100V for another few years (and maybe introduce a firmware update to make it more fresh), and offer an 18mm or 20mm version that is otherwise identical. Sigma had [three or] four versions of their DP cameras, which were identical except for the focal-length of the lens: 14mm (21mm-equivalent), 19mm (28mm-equivalent), 30mm (45mm-equivalent), and 50mm (75mm-equivalent) options. Ricoh has two versions of the GR III: 18.3mm (27.5mm-equivalent) and 26mm (39mm-equivalent). Maybe Fujifilm could do something similar? Perhaps have two or three X100V options, each with a different focal-length lens? I highly doubt that Fujifilm will do this, but it would be intriguing if they did.
Time will tell what exactly the lens redesign is, but I don’t anticipate it being anything particularly revolutionary. I think it will be a mild refresh to what is already an excellent lens. Most likely it will be made a hair crisper so that it can fully resolve the 40mp sensor. At this point, though, anything is possible, so it’s fun to consider what it could be, no matter how unlikely.
I don’t believe that the new film simulation will be an accurate replication of Reala film, since Classic Negative is so close already; instead, I think Fujifilm is simply going to use the brand name for a film sim that has a neutral and natural rendering (true-to-life or real-like, yet leaning towards soft tonality and muted colors). I don’t know for certain what the new Reala film simulation will look like, this is only a guess based on something Fujifilm said a few weeks ago. We’ll know for sure next week. But I do know that if you want a Reala aesthetic from your Fujifilm X-Trans V camera, this Recipe will produce that!
Fujicolor Reala 100 was Fujifilm’s first Superia film, even though initially it did not have Superia in the name. Superia films shared Fuji’s “4th layer technology” and Reala was the first to have it, but Reala was marketed towards “pro” photographers while Superia was marketed towards “consumer” photographers. Eventually Fujifilm added Superia to Reala’s name. There were several different versions of Reala manufactured, including a high-ISO Tungsten one made for motion pictures, but Reala 100 was the most popular. Reala was very similar to Superia, but Superia was intended for “general purpose” photography while Reala was intended for portrait and wedding photography. Colors are rendered a little differently between the two films, especially blue, which is deeper and more saturated on Reala, despite Reala being overall slightly less saturated than Superia 100. Fujifilm discontinued Reala in 2013.
China in California – Riverside, CA – Fujifilm X-T5 – Fujicolor Reala 100 Recipe
If you have a fifth-generation Fujifilm X camera, which (as of this writing) are the X-H2, X-H2S, X-T5, and X-S20, I invite you to try this Fujicolor Reala 100 Film Simulation Recipe. If you have a Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, or X-T30 II, use the X-Trans IV version instead. If you have a newer GFX model, I’m not certain which of the two versions will be most accurate on your camera, so maybe try both and see which you like better.
Film Simulation: Classic Negative Grain Effect: Weak, Small Color Chrome Effect: Strong Color Chrome FX Blue: Weak White Balance: Daylight, 0 Red & 0 Blue Dynamic Range: DR400 Highlight: -1 Shadow: -1 Color: 0 Sharpness: -2 High ISO NR: -4 Clarity: -3 ISO: Auto, up to ISO 6400 Exposure Compensation: 0 to +1 (typically)
Example photographs, all camera-made JPEGs using this Fujicolor Reala 100 Film Simulation Recipe on my Fujifilm X-T5:
Luxurious Living – Laguna Beach, CA – Fujifilm X-T5
Mission Inn – Riverside, CA – Fujifilm X-T5
Pawlished Fountain – Riverside, CA – Fujifilm X-T5
Fishing by Hand – Riverside, CA – Fujifilm X-T5
Urban Structure Abstract – Riverside, CA – Fujifilm X-T5
I Spy with my Little Eye – Laguna Beach, CA – Fujifilm X-T5
9205 – Buena Park, CA – Fujifilm X-T5
Market Building – Buena Park, CA – Fujifilm X-T5
Suburban Shrub – Buena Park, CA – Fujifilm X-T5
Dodge Van – Buena Park, CA – Fujifilm X-T5
Dodge Steering Wheel – Buena Park, CA – Fujifilm X-T5
Blacksmith – Buena Park, CA – Fujifilm X-T5
Cowboy – Buena Park, CA – Fujifilm X-T5
Wagon Wheel & Cacti – Buena Park, CA – Fujifilm X-T5
Sun Fountain – Buena Park, CA – Fujifilm X-T5
Strength over Thrill – Buena Park, CA – Fujifilm X-T5
Tied up in Knotts – Buena Park, CA – Fujifilm X-T5
Flight – Buena Park, CA – Fujifilm X-T5
Rainbows & Palms – Buena Park, CA – Fujifilm X-T5
Treasure Island Beach – Laguna Beach, CA – Fujifilm X-T5
Eek! – Laguna Beach, CA – Fujifilm X-T5
Pacific Surf Rider – Laguna Beach, CA – Fujifilm X-T5
Leaving the Water – Laguna Beach, CA – Fujifilm X-T5
Happiness – Laguna Beach, CA – Fujifilm X-T5
Golden Glow – Laguna Beach, CA – Fujifilm X-T5
Setting Sun – Laguna Beach, CA – Fujifilm X-T5
Night Light – Buena Park, CA – Fujifilm X-T5
Amanda using RitchieCam– Buena Park, CA – Fujifilm X-T5
Waving – Buena Park, CA – Fujifilm X-T5
Night Truck Driver – Buena Park, CA. -Fujifilm X-T5
Don’t Text & Drive – Buena Park, CA – Fujifilm X-T5
Empty Road – Buena Park, CA – Fujifilm X-T5
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It’s summer and it’s hot. I live in Arizona, so when I say it’s hot, I mean that it feels like someone opened an oven door! Nobody wants to be outside during the day right now, so (like vampires) everyone comes out at night. Not that it’s all that much cooler at dusk—it’s still triple digits—but at least it’s more bearable. While it’s easy to look at the negative side of things, the positive aspect to the excessive heat is that opportunities for night photography are plentiful.
A few days ago I took my Fujifilm X-T5 to downtown Tempe for some after-dark photography. Attached to the camera was a Meike 35mm f/1.7 lens, and I had a 5% CineBloom diffusion filter screwed onto it. I like the Meike lens for its vintage-like character. I chose the 5% CineBloom because its effect is subtle. While the 10% or 20% might have been more appropriate for a couple of the Film Simulation Recipes, overall I appreciate what the 5% CineBloom does to the photographs, which is not much yet oftentimes just enough.
I programmed into my Fujifilm X-T5 eight different Film Simulation Recipes, and shot with all of them. How was I able to program eight? Well, obviously, there’s C1-C7. On the X-T5 (as well as my X-E4 and a few other newer models), you can program an additional Recipe into the IQ menu. As you scroll through C1-C7, when you’re in-between C7 and C1, the camera will display the shooting mode (either P, A, S, or M, depending on the configuration of your dials), and it will select the settings programmed into the IQ menu, giving you a bonus eighth custom preset.
I didn’t walk all that far with my camera—going down a few blocks on one side of the road, and then back up on the other side. It was dark, but still blazing hot. I did manage to capture a whole bunch of pictures, making sure that I had at least six decent exposures with each Recipe. Afterwards I cooled off with an ice cream shake at In-N-Out, a nice treat to beat the heat.
If you are searching for some Film Simulation Recipes to try out on a hot summer night, take a look at the eight below. They’re certainly not the only ones that are good for after-dark photography, but they are all excellent options, and have their own unique aesthetics. These eight Recipes are the ones that I used, and I invite you to try them, too, the next time you go out for some night photography.
Boat Shack at Sunset – Tempe, AZ – Fujifilm X-T5 – Fujicolor Super HG v2
Fujicolor Super HG v2 is a highly versatile Film Simulation Recipe that—because it uses the Auto White Priority white balance—you can use anytime of the day or night. This is a Recipe that makes a lot of sense to always have programmed into your camera, since, no matter the light scenario, it’s going to give you good results. There’s an X-Trans V version of Fujicolor Super HG v2 (for those with an X-T5, X-H2, X-H2s, or X-S20), and an X-Trans IV version of this Recipe (for those with an X-T4, X-S10, X-E4, or X-T30 II).
Three Empty Seats – Tempe, AZ – Fujifilm X-T5 – Ektachrome 320T
While the previous Recipe used Auto White Priority, Ektachrome 320T uses Auto Ambiance Priority, but don’t let that fool you: this Recipe is intended for use at night or indoors under artificial light, where it works very well. Ektachrome 320T is compatible with some X-Trans IV models that have the Eterna Bleach Bypass film simulation (X-T4, X-S10, X-E4 & X-T30 II); to use it on X-Trans V, simply set Color Chrome FX Blue to Weak instead of Strong, since X-Trans V renders blue more deeply on some film simulations.
Expired ECN-2 100T is currently a Fuji X Weekly App Patron Early-Access Recipe. If you are a subscriber on the App, you have access to this Film Simulation Recipe; otherwise, you’ll have to wait a little while for it to become available to everyone. This particular Recipe produces a green or yellow cast (depending on the light) when used at night, and a teal-ish cast when used in daylight. Like the previous Recipe, this one is compatible with the X-T4, X-S10, X-E4, and X-T30 II cameras; to use it on X-Trans V models, set Color Chrome FX Blue to Weak instead of Strong.
Daily Jam at Night – Tempe, AZ – Fujifilm X-T5 – Fujicolor NPS 160 Pulled
Fujicolor NPS 160 Pulled isn’t intended specifically as a Film Simulation Recipe for nighttime photography, but because it is so versatile it works really well for this. It has a low-contrast, low-saturation rendering with an earthy cast. It’s really good for toning down a scene when you’d prefer a softer picture. Fujicolor NPS 160 Pulled is compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II, but not the X-T3 or X-T30); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong.
When I first learned that Xpro ’62 was great for after-dark photography, I was actually a little surprised, because this is intended as a daylight Recipe, and on paper it doesn’t seem versatile enough to be a good nighttime option. But it’s absolutely wonderful for night images! If you’ve never tried Xpro ’62 for post-sunset pictures, be sure to do so. It’s compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II, but not the X-T3 or X-T30); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong.
The CineStill 800T Film Simulation Recipe is specifically intended for night photography, so it should be no surprise that it does well for after-dark pictures. If you want to even more closely mimic the film, try it with a 10% or 20% CineBloom diffusion filter. Like the previous two Recipes, CineStill 800T is compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II, but not the X-T3 or X-T30); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong. There is a version for X-Trans III cameras plus the X-T3 and X-T30, and a version for X-Trans II models.
The Pushed CineStill 800T Recipe is actually modeled after some pictures of the film that were captured in daylight on an overcast day. This Recipe wasn’t necessarily purposefully intended for night photography, but it shouldn’t be surprising that it does well for it. It also shouldn’t be too surprising that it renders noticeably different than the CineStill 800T Recipe above. Pushed CineStill 800T is compatible with X-Trans IV cameras that have Eterna Bleach Bypass (X-T4, X-S10, X-E4 & X-T30 II; however, there is a version for the X-Pro3 and X100V); to use it on X-Trans V cameras, set Color Chrome FX Blue to Weak instead of Strong.
Neon Red – Tempe, AZ – Fujifilm X-T5 – Serr’s 500T
Last but far from least is Serr’s 500T, which is one of my absolute favorite nighttime Film Simulation Recipes. Due to its strong blue cast, this one is especially great for countering warm artificial light. Serr’s 500T is compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong.
Find these Film Simulation Recipes and many more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
I hope the Why Shooting JPEGs Is So Popular article will achieve several different things. First, I want to reach Fujifilm photographers who have never heard of Fuji X Weekly and Film Simulation Recipes (yes, there are some), and perhaps they will find it all very fascinating and give one a try. Second, I want to reach those who shoot Fujifilm cameras and have heard of Recipes, but perhaps have been too apprehensive to actually use them, and maybe now they will. Third, I want to convince some who shoot Canikony and are frustrated with their current RAW workflow to buy a Fujifilm camera and give Recipes a try. Fourth, I want to explain to those who just don’t “get it” why more and more photographers are choosing to shoot JPEGs and not edit their images, because some of those who have never tried it just can’t fathom why anyone would. Fifth, I want to encourage those who do shoot with Film Simulation Recipes and some grumpy stranger on the internet tells them that they’re doing it wrong; there’s a movement within photography, and you’re a part of it, which is really an incredible thing when you think about it.
There might be more collaboration opportunities between Fuji X Weekly and Moment—this article was simply the next step in a growing partnership. I don’t know for sure what the future collabs might be, but we definitely tossed around several cool ideas. We’ll have to wait and see which ones happen and which don’t, and if other new opportunities arise. In the meantime, I hope that you enjoy the article!
What’s the coolest online camera store? Moment! The Marketplace for Creatives. To say that it’s just a camera store is incorrect, because it’s an experience. Whether you are a beginner, a journeyman, or advanced photographer or videographer, there’s something on Moment’s website for you.
The point is, no matter your skill level—from first-camera beginner to seasoned pro—Moment has something for you. In fact, much more than I just shared above, so check out all of their courses, reviews, and experiences.
iPhone 11 + Moment 58mm – RitchieCam App – “Faded Film” – Canyonlands NP, UT
I know this sounds like a paid sponsored post, but I promise it’s not. I just think Moment is the coolest online camera store out there, and I wanted to say so—this is my website, so I’m allowed to do that. I do have a history with Moment. You might recall that back in 2021 I jointly wrote an article with them, Why I Never Shoot RAW — FujiFilm Simulations, Recipes, and More! Also back in 2021, Fuji X Weekly and Moment teamed up to give away some CineBloom filters. Anyway, even though I’m not getting paid to do so, I thought I’d take this opportunity to introduce you to Moment just in case you’ve never visited their wonderful website, which is the marketplace for creatives.
Congratulations to these five winners! I know you will appreciate using the filters!
CineBloom diffusion filters are a great way to take the “digital edge” off of your photographs, giving them an analog-like feel. Diffusion filters have been popular in cinematography for awhile, and people are beginning to realize that they’re great for still photography, too. These filters pair especially well with my Film Simulation Recipes, and are a wonderful tool for the JPEG photographer.
I want to give a huge shout-out to Moment for teaming up with Fuji X Weekly to make this giveaway possible! They did it because they’re big fans of this website, Fujifilm cameras, film simulation recipes, and the Fujifilm community. Moment’s website (shopmoment.com) is definitely one of the better camera stores out there (yet, really, they are so very much more than just “a camera store”). If you’ve never visited Moment, be sure to do so—you can thank me later.
Even though the Fuji X Weekly Moment giveaway has ended, please continue to use the #fujixweeklymoment hashtag on Instagram. I love seeing your Fuji X Weekly moments, and I hope you continue sharing them!
Also, while I’m here, if you haven’t downloaded the Fuji X Weekly App, be sure to do so. It’s free, and available for both Android and Apple. If you are looking for a way to support Fuji X Weekly and all that I’m doing for the community plus unlock the best app experience, consider becoming a Fuji X Weekly Patron (available in the app)!
The Fuji X Weekly moment CineBloom giveaway is in its final hours. There’s not much time, so I hope that you participated for a chance to win one of five Cinebloom diffusion filters. The full rules and details are found here. So far, there have been over 400 submissions! Check out the #fujixweeklymoment hashtag on Instagram to see them all.
I want to give a huge “Thank You” to Moment for teaming up with Fuji X Weekly to make this giveaway possible! They did it because they’re big fans of this website, Fujifilm cameras, film simulation recipes, and the Fujifilm community. Moment’s website (shopmoment.com) is definitely one of the better camera stores out there (yet, really, they are so very much more than just “a camera store”). If you’ve never visited Moment, be sure to do so—you can thank me later.
I hope to announce the five Cinebloom diffusion filter winners on Monday (September 6th), so stay tuned!
Also, while I’m here, if you haven’t downloaded the Fuji X Weekly App, be sure to do so. It’s free, and available for both Android and Apple. If you are looking for a way to support Fuji X Weekly and all that I’m doing for the community plus unlock the best app experience, consider becoming a Fuji X Weekly Patron (available in the app)!
My favorite part of The Fuji X Weekly Moment giveaway is reading your great stories. For example, @snapsbybennettshared:
I love how the places at my dad’s have literally never changed since I was a kid. If you’re a Fuji shooter and haven’t used the Fuji X Weekly App yet… GO TRY IT OUT! Changed my whole look on my photography. Fujifilm XT3, 18-55mm, Portra 400 Sim.
Shot with Fujicolor Pro 160NS film simulation. I am loving the film simulation recipes from Fuji X Weekly. They add another level of creative control in camera that enhances my experience when shooting my Fujifilm X100F.
My Fuji X Weekly moment: Modeled a classic helmet this afternoon. Turn head right, left, up, that’s it…!!! In order for the color of this afternoon’s sun to get better, I’m using Fuji X Weekly’s Provia recipe in camera. A Provia standard color variation that is soft and suitable with the yellowish shine of the afternoon sun. No Grain in this recipe because it’s made for larger sensors. Whatever it is, the color looks cool on X-Trans III cameras. Find it on the Fuji X Weekly App!
This is my Fuji X Weekly moment. Captured on my Fujifilm X100V with the Fuji X Weekly Kodak Portra v2 film simulation recipe, which I found on the Fuji X Weekly App. Image is of my granddaughter Sutton gripping her Mimi’s finger. First time I used an X100V—instead of a professional DSLR or my new Canon EOS R5. Sutton was 2 days old, and I wanted to “focus” on my new granddaughter and not my camera settings. The X100V did the trick.
There are, of course, so many more (almost 400!)! I encourage you to take a look at all of the #fujixweeklymoment submissions, and to submit your own! The giveaway closes on Saturday (September 4th), which is only a couple days away, so don’t procrastinate. I look forward to seeing your pictures and reading more of your stories!
My favorite part of The Fuji X Weekly Moment giveaway is reading your great stories. For example, @thinkingrockphotographyshared:
This is the first time I’ve used a film simulation recipe and really noticed how much it looks like film. I didn’t grow up shooting film, but there is a box of Kodachrome slides in the closet, and this photo looks EXACTLY like I remember those slides looking.
This is my Fuji X Weekly moment, which was captured on my Fujifilm X-Pro3 with the Fuji X Weekly CineStill 800T film simulation recipe, which I found on the Fuji X Weekly App. What I love about film simulations is how easy they are to use which lets me shoot more and edit less since the straight out of camera picture is so good.
I recently picked up a cheap little Fujifilm X-T10 after discovering the amazing film simulations by Fuji X Weekly that just make taking great JPEGs SOOC so easy. I used to shoot entirely 100% in RAW but after spending weeks getting bogged down editing after a trip to Portugal, I wanted to spend more time behind the camera and less time behind the computer. So for this trip to Barcelona to visit my parents, I decided I would shoot almost the entire trip in JPEG. And I have no regrets! So, without further ado, here is the first Fuji X Weekly moment of my trip (shot using the Kodacolor simulation slightly adjusted to taste).
There are, of course, so many more! I encourage you to take a look at all of the #fujixweeklymoment submissions, and to submit your own! There is just one week before the giveaway closes, so don’t procrastinate. I look forward to seeing your pictures and reading more of your stories!
The Fuji X Weekly Moment CineBloom Giveaway on Instagram is off to a great start! Many of you have already entered. Click here if you want to know how to participate, how to enter to win a CineBloom filter, and to see all of the rules.
I have been able to capture some beautiful memories for me and my family using the recipes found on Fuji X Weekly, coming to a point where I no longer have the need to edit anything, I can print the photographs directly from the camera and I know they come out fantastic. So, in a way, your recipes have provided me with the freedom to focus on what’s important, and that’s the photograph itself and what it means for my loved ones. This is my #fujixweeklymoment, which is every time I release the shutter button.
Definitely a very cherished #fujixweeklymoment captured on my Fujifilm X100V with the Kodachrome 64 film simulation recipe found on the Fuji X Weekly App, kindly provided by @fujixweekly. What makes a Fuji X Weekly moment special? For me, it starts when I fill in the adjustments on my X100V. The moment really goes on when I start using that film simulation enough to keep it in the custom settings for a while.
There are tons of other great moments being shared on Instagram by you, and I love seeing them all! I invite you to take a look yourself, and to add your own (if you haven’t done so already—or if you have, add some more!). I want to read your stories, as they are very encouraging and inspirational to me.
Oh, and you might just win one of five CineBloom filters that are being given away!
Which film simulation recipe is your favorite? What location did you last use it? How has it changed your photography? When is the Fuji X Weekly App most helpful to you? Share with me your Fuji X Weekly moment, and be entered to win a CineBloom diffusion filter (details below)!
Fuji X Weekly and Moment are teaming up to give away five CineBloom diffusion filters! Yes, that’s right—you could win one of five CineBloom filters!
CineBloom diffusion filters are a great way to take the “digital edge” off of your photographs, giving them an analog-like feel. Diffusion filters have been popular in cinematography for awhile, and people are beginning to realize that they’re great for still photography, too. These filters pair especially well with my Film Simulation Recipes, and are a wonderful tool for the JPEG photographer.
The Rules
These rules are pretty simple, but it is important that you follow each step.
First, if you don’t already, be sure to follow Fuji X Weekly and Moment on Instagram (here and here). This isn’t actually a requirement to win, but it would be great if you would do this (hey, we’re giving away free stuff!). While you’re at it, feel free to follow us on YouTube, too (here and here).
Next, on Instagram, share a picture that you’ve captured using a Fuji X Weekly film simulation recipe on your Fujifilm camera. Which recipe? Whichever one you want—there are over 150 to choose from! State in the post description that you used a Fuji X Weekly recipe and which recipe you used. It would be great if you could mention the Fuji X Weekly app, because I’m hoping to reach people who don’t yet know about recipes and the app. Maybe something like, “This is my Fuji X Weekly moment. Captured on my #Fujifilm #XPro2 with the @fujixweekly Kodachrome II film simulation recipe, which I found on the Fuji X Weekly App.” There are no rules for the exact wording, so don’t sweat it. Say what comes naturally to you, because I’d rather you say something authentic. Definitely let me know what your Fuji X Weekly moment is and why.
Third, tag a friend, especially if you think that friend might be interested in film simulation recipes or photography. If you don’t want to tag a friend, tag a photographer that you follow on Instagram. Or tag a famous photographer, such as @stevemccurryofficial, @petesouza, @chrisburkard, @seantuck, or someone else like that. Be sure to tag someone, or even several someones if you’d like.
Lastly—and this is highly important—use the hashtag #fujixweeklymoment when you post your picture. If you want, you can include this in the second-step statement (for example: “This is my #fujixweeklymoment.”). Then post your picture to Instagram!
That’s it! Well, sort of. There are actually several more rules, which you’ll find below.
The Fuji X Weekly Moment giveaway runs from from August 21, 2021 through September 4, 2021.
There will be five winners. Each winner will receive a code that can be redeemed from Moment for one CineBloom diffusion filter. Winners will be randomly selected (this is not a photography contest). Enter by using the #fujixweeklymoment hashtag on Instagram—each picture posted with that hashtag is one entry. You can enter up to five times; if you post more than five pictures, you’ll only be entered five times (but feel free to post as many pictures as you’d like!). Please keep the pictures family-friendly/safe-for-work. Each person can only win one prize. Winners will be announced between September 6th and 14th (hopefully on September 6th) and will be notified via an Instagram direct message (DM). Void where prohibited. By entering, you agree to all of these rules, Instagram’s policies, and all laws that may govern this giveaway. Fuji X Weekly and Moment are not responsible for any rule or law violations.
“Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.”
Don’t have the Fuji X Weekly — Film Recipes App? Find it in the Google Play and Apple App Stores!
Be sure to share this article on your social media channels to help get the word out! Thank you, have fun, and good luck!
