Take 2*.

As you probably already know, Nikon announced a new camera a few days ago, and with it they also announced a new upcoming feature called Imaging Recipes. This will apparently be used in conjunction with their new camera-to-cloud feature, and allow users to upload their custom Imaging Recipes to the cloud and wirelessly transfer them to their camera, plus Nikon will have a curated list of Recipes that can be transferred wirelessly to the camera. I’m very happy to see the whole Recipe thing catching on with Nikon and across the camera industry, and I hope that it helps a lot of photographers.

I believe that Fujifilm should use their X-App to make it easier to store and transfer Film Simulation Recipes to their cameras. Honestly, this is something that Fujifilm should have done a long time ago, but now it should be fast tracked, in my opinion.

It’s been amazing to watch this whole Recipes thing grow and grow and grow. I don’t know if people really understand just how big it is right now, or how far it has all come. Some have been around for the journey, but most probably aren’t aware of the whole story. In any event, the reason why it’s grown so much is because of you, the Fujifilm Film Simulation Recipe community. You all are programming the Recipes into your cameras and capturing wonderful pictures, sharing them with friends and family and across social media. You are inspiring more people than maybe you realize. Really, it’s been largely organically that this whole thing has become what it is. Photographers helping fellow photographers. The key to it all is community; community is the recipe. Thank you for being such an amazing group of genuinely wonderful, kindhearted, encouraging, and inspiring people!

*This is not the original article. I wrote the original article with a tone that I regret, and I’m sorry for publishing it. This article is what the original should have said, and is what I really wanted to say, setting aside the emotions that I had on that day.