Fujifilm released a new teaser video (which you’ll find below) for the upcoming Xhalf camera, and it is quite interesting, because it showcases camera’s designer. The concept becomes much more clear, even if spoken in vague terms.
First, it starts with clarification: the upcoming camera is indeed X-series. I had wondered if it was going to be X-series, or maybe in the Instax line. Now we know for sure. Perhaps that is an indication that my initial speculation is more likely to be true.
“I personally use both digital and film cameras in various formats,” the product designer states, “ranging from point and shoot to medium format. But specs and tech aren’t always everything. I designed this camera so that you can express yourself in a different way. I hope you will enjoy telling your story with this camera.”
I don’t know if the photos and footage in this video were created using the upcoming camera. Fujirumors thinks that it was, but I couldn’t find anything that says one way or the other. It seems to be, though. The previous teaser video wasn’t, but they also stated that in the description. I think it’s fairly safe to assume that this latest video was indeed created using the new camera, but it’s still a possibility that some or all of it was not.
The photo on the left in the above screenshot caught my attention. It looks a lot like the Fujicolor 100 Gold Film Simulation Recipe. There are some others that can produce a similar look, such as Pacific Blues or Superia Negative (there are a couple others, too), or maybe it’s not one of my Recipes or even a Recipe at all. It doesn’t really mean anything, but I found it interesting nonetheless.
The Xhalf will be announced on May 22 at 1 AM Eastern Time, which is 10 PM Pacific Time on the 21st (just two days from now). I’m pretty excited to learn the specifics about this model, which will certainly be one of the most unique digital cameras ever made. If you are in Los Angeles on the 22nd, be sure to go to the X Summit Experience that Fujifilm is hosting.
Looking forward to the reveal. By the way, it’s either unique or it isn’t. Just my pedantic 10 cents 😂
It should be interesting.
Looking forward this May 22nd for the announcement.
With the coming Fujikiva Brussels (May 24/25), I hope to Fujifilm Belgium will get a sample X-Half to try out.
I asked them directly a couple days ago. While being well known to them (with all the gear I have 😉 and years of personal exchange with the General Manager) and backup by my reseller due to embargo they were unable to confirm.
I’ll keep you posted (and Patrick from Fujirumors) if the X-Half is present to event.
As if so I do intend to test it fully during 1 of the days I’ll be there.
This tryout will determine if this camera can have some interest for my usage while having the super useful ratio dial on my GFX100RF. If the camera is small enough (looking for between the XQ2 / X-M5 & X30) and fun to use, be able not to shoot only diptych, well could be worth the shot,seven if its price is a bit high.
Let’s see if Fujifilm (Belgium) is smart enough to get one for the event. I hope my request will have at least trigger the willingness to present it (do not like wasted opportunities especially from sales people).
I hope they have it! It would be awesome to get to play with it.
The photos in this latest video *are* from the Camera. The video super duper shortly states that at the beginning when you see the back of the camera in shadow, the text above shows that.
The video that I don’t know.
🤣 I must have watched the video 10 times and somehow missed that. Thanks for pointing it out! 😀