Mennonite Plow – Ronks, PA – Fujifilm GFX100S II – Nostalgic Film
I get asked fairly regularly which Film Simulation Recipes are the most popular. For me, this is a fascinating topic, but it’s definitely hard to know definitively. While I get a glimpse on social media, my best gauge is the Fuji X Weekly website statistics; specifically, which Recipe articles are viewed the most. I don’t collect any data on the Fuji X Weekly App, so that’s no help—although, if I did, it would likely offer the most accurate picture; however, it would still be impossible to know which Recipes people programmed into their Fujifilm cameras, or how often they used each. Perhaps a survey would be particularly useful, yet even it has its limitations. While certainly a flawed method, page-view website statics offer the best glimpse at which Film Simulation Recipes are the most popular, so that’s what I’m using for this article. These are simply the Top 25 most-viewed Recipes on the Fuji X Weekly website so far in 2025.
It’s been awhile since I did one of these articles—the last time was for January. There’s always some movement from month-to-month, but overall it’s pretty predictable. Taking a six-month view offers more clear picture than a 30-day snapshot. For this reason, I might wait until the end of the year before I do another.
Those Recipes with Kodak brand names in the title—Kodachrome, Portra, Gold, Tri-X, etc., etc.—are usually the most popular. Classic Chrome is the king of film simulations, as the majority of the most-viewed Recipes are based on that film simulation. Classic Negative and Reala Ace are battling for the second and third positions. Acros, Eterna, and Nostalgic Neg. are neck-in-neck-in-neck for fourth, fifth, and sixth places.
Without any further delay, below are the most popular Recipes at the halfway point of 2025!
Top 25 Most Popular Film Simulation Recipes of 2025 (so far…)
Reggie’s Portra is now the number one top Film Simulation Recipe on Fuji X Weekly! It’s always been popular, but interest in this Recipe has soared this year. Reggie Ballesteros created it by modifying my Kodak Portra 400 Recipe to better suit his style and needs. Of the various Portra Recipes, this is the most versatile, and the most popular for portrait photography. This is for X-Trans IV cameras; for X-Trans V, set Color Chrome FX Blue to Off.
A Classic Chrome based Recipe for X-Trans IV cameras that was the long-time most popular Film Simulation Recipe for Fujifilm cameras on this website. It’s one of my personal favorites.
Pacific Blues and Reala Ace go back-and-forth for which is the most popular Classic Negative Recipe; currently, it’s Pacific Blues. This particular version is compatible with X-Trans IV models, but there is also an X-Trans V version that’s further down the list. This is another of my personal favorite Recipes.
This version of Kodak Portra 400, which is compatible with X-Trans IV cameras, was once commonly the third most popular Film Simulation Recipe on Fuji X Weekly. While it doesn’t rank as high as it once did, it’s still quite popular.
This is the long-time most popular B&W Recipe on Fuji X Weekly. It’s based on the Acros film simulation, and has compatibility with X-Trans III, X-Trans IV, and X-Trans V models. This is one of my absolute top-favorite Recipes.
This is a somewhat newish Recipe, published on October 31st. It uses the Reala Ace film simulation, which means that it is compatible with X-Trans V cameras.
It is probably unfair to include the Film Dial Recipes in this list because it is not one Recipe, but 14. When it showed up in the Top 25, I was faced with the choice to included it (as unfair as that might be) or not. The Vibrant Arizona article is technically four Recipes, so there is a precedence for its inclusion. I have no idea which of the 14 are the most used.
Like the Film Dial Recipe set, this is actually 14 Recipes and not just one. Its inclusion is a little unfair, but here it is. I have no way of knowing which of the 14 are the most used.
This Recipe uses Classic Chrome and is compatible with both X-Trans IV and X-Trans V models. Interestingly enough, Fujifilm has displayed two of my images at events over the last year, and both were created using this Classic Color Recipe.
Vintage Kodachrome, which is based on Classic Chrome, is one of the older Film Simulation Recipes on Fuji X Weekly, and is compatible with X-Trans III cameras.
This new Recipe, which I’m calling Summer Sun, is bright and warm. If a hot summer day was a picture aesthetic, it’s this. It has a vintage film-like charm, maybe along the lines of Kodak Ultra Color 100UC used with a warming filter (maybe 81C). It’s not specifically modeled after that, but has some similarities nonetheless.
Death of a Chevy – Buckeye, AZ – Fujifilm X-E5 – Summer Sun Recipe
This Summer Sun Recipe is very warm, so it’s definitely not for every subject or light situation. It’s best on a bright sunny day, but can still be okay in partly-sunny situations. It’s compatible with all fifth-generation X-Trans cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, and X-E5. It’s also compatible with the latest GFX models, specifically the GFX100 II, GFX100S II, and GFX100RF.
Film Simulation: Reala Ace Dynamic Range: DR200 Grain Effect: Strong, Small Color Chrome Effect: Strong Color Chrome FX Blue: Weak White Balance: 7200K, -2 Red & +2 Blue Highlight: -1 Shadow: -2 Color: +4 Sharpness: -1 High ISO NR: -4 Clarity: -3 ISO: Auto, up to ISO 6400 Exposure Compensation: 0 to +2/3 (typically)
Example photographs, all camera-made JPEGs captured using this Summer Sun Film Simulation Recipe on a Fujifilm X-E5, X100VI & X-S20:
Manhattan from Hotel Window – NYC, NY – Fujifilm X100VI
Fruits & Vegetables – NYC, NY – Fujifilm X100VI
Building Backsides – Buckeye, AZ – Fujifilm X-E5
Spirits of the Past – Buckeye, AZ – Fujifilm X-E5
Green Mack – Buckeye, AZ – Fujifilm X-E5
It’s Corn – Buckeye, AZ – Fujifilm X-E5
Newly Planted Palms – Buckeye, AZ – Fujifilm X-E5
Evening Palm Tree – Buckeye, AZ – Fujifilm X-E5
Suburban Palm – Buckeye, AZ – Fujifilm X-E5
Flowering Tree – Buckeye, AZ – Fujifilm X-S20 – Photo by Jonathan Roesch
Brooklyn Bridge between Trees – NYC, NY – Fujifilm X100VI
Bridge, Runner – NYC, NY – Fujifilm X100VI
It’s All Greek to Me – Washington, D.C. – Fujifilm X100VI
Red Dumpster – Washington, D.C. – Fujifilm X100VI
Summer Joy – Buckeye, AZ – Fujifilm X-E5
Hidden Tower – Buckeye, AZ – Fujifilm X-S20 – Photo by Jonathan Roesch
Fireworks Stop – Buckeye, AZ – Fujifilm X-E5
Find this Film Simulation Recipe and 400 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
I’m hesitant to write this review, because the Fujifilm X half is paradoxical. There’s a lot about it that’s conflicting. You can say this aspect of it is great for a certain group of people, but this aspect of it is not. This might be the most unique digital camera ever made, so it’s going to get a lot of attention, but also a lot of criticism. Trying to figure out who will most appreciate the X half (also called X-HF1) has been an intriguing endeavor.
To be completely transparent, it’s important for me to tell you upfront that Fujifilm sent me an X half to keep. Yea! Thank you, Fujifilm. I didn’t pay a dime for the camera. But I did have an X half preordered, so I was planning to spend money on one. I’m doing my best to not let my impressions be colored by Fujifilm’s kind generosity.
There are a few things that are unique about X-HF1. The headline is the vertically-mounted 1″ sensor. As far as I know, this is the very first camera to have a vertical sensor, all others are horizontal—that is, aside from cellphones. A lot of people—younger people especially—tend to photograph vertically on their cellphones, so it was just a matter of time before a camera would have a tall sensor. The X half is revolutionary because it’s the very first. I suspect there will be more in the future, and Fujifilm won’t be the only brand. Speaking of 1″ sensors, the name is a bit misleading. The surface area of a so-called 1″ sensor is the same as old 1″ Vidicon vacuum tube television cameras. So the name (“one inch”) has to do with the tube size of TV cameras from the ’50’s, ’60’s and ’70’s, and not the dimensions of the sensor.
The inspiration for the X half—and where the name comes from—are half-frame film cameras, like the Fujica Half, Olympus Pen, Kodak H35N, and Pentax 17. These cameras use half of a 35mm frame for each picture, orientated tall. Some medium-format cameras also are natively portrait orientated. Cameras that capture vertical photos are not new, but they are new in the digital age. Of course it has to be said that the X-HF1’s sensor isn’t half the size of a full-frame sensor, or even half the size of APS-C; no, the X half‘s “half” is not a mathematical term, but simply a nod to analog half-frame cameras. The 3:4 aspect ratio is also the same as half-frame cameras.
Like a half-frame film camera, the X half is capable of creating diptychs, which are two frames side-by-side combined into one image. You can do this easily in-camera using the Frame Advance Lever, or after-the-fact using the new X half app. It’s a heck-of-a-lot of fun, but I imagine that the novelty will wear off after awhile. While it will put a (customizable) bar in-between the two frames, I wish it had the option for a boarder around the whole image like in the examples above, which was done using a third-party app. Maybe Fujifilm will add this feature to the X half app in the future.
The X-HF1 is as minimalistic as it gets in the X-series. The menu has been simplified and streamlined, and a lot of settings have been left out. You cannot use Film Simulation Recipes with this camera, only the stock Film Simulations and Filters. Not all of the Film Sims made the cut, but most of them are there: Provia, Velvia, Astia, Classic Chrome, Reala Ace, Classic Negative, Nostalgic Negative, Eterna, Acros (include +Ye, +R & +G), and Sepia. I would rather have Eterna Bleach Bypass over Sepia, but it’s a good group overall. There are a whole bunch of Filters (called Advanced Filters on other X-series cameras), some of which are borrowed from the Instax Evo cameras. My favorites are Pop Color, Light Leak, Expired Film, and Retro. These cannot be used in addition to Film Simulations—it’s one or the other, and not both. The list of Filters is quite long, and I don’t have an interest in most of them, so I wish that you could customize which ones are available, to make it easier to find and select the ones you actually want to use.
Above: Pop Color Filter
Above: Light Leak Filter
Above: Expired Film Filter
Above: Retro Filter
Pop Color is reminiscent of Fujichrome Fortia. I’d actually like to see it graduate to Film Simulation status. Light Leak, as well as filters like Halation and Vignette, should become JPEG options on other X-series cameras, that can be added to any Film Simulation. Expired Film and Retro should be added as Advanced Filters. Of the three Expired Film options, Green and Neutral are my favorites.
The only customizations that are available are Grain, Portrait Enhancer (which I believe is just Smooth Skin Effect renamed), White Balance (but no WB Shift), and Long Exposure NR. One cool thing is that these are also applied to the Filters, and not just the Film Simulations—I’d love for that to make its way to other X-series cameras. Beyond that, the Film Simulations and Filters cannot be customized to achieve various looks, which is a real bummer for someone like me who uses Recipes extensively.
Top left: Weak / Small Grain. Top right: Strong / Large Grain. Bottom: Actual Ilford Delta P3200 film
I enjoy a little grain in my photos. It adds texture that’s been common in photography for much of its existence. The X-HF1 has faux grain, with four options: Weak/Small, Weak/Large, Strong/Small, and Strong/Large. Grain set to Weak/Small on the X half is a little more pronounced than Strong/Large is on (for example) the X100VI. I wish that there was a less strong option than Weak/Small, because it’s borderline too much; however, since there’s not, I used it almost exclusively. Strong/Large is a bit ridiculous, and is reminiscent of the grain of ultra-high ISO films like Ilford Delta P3200. If you want to achieve an Ilford Delta P3200 look, the X half isn’t far off at all when Grain is set to its maximum parameters.
Another word about Grain is that it slows the camera down, much like Clarity on other X-series cameras. I found this to be odd, and my theory is that when Grain is applied, so is Clarity (maybe -2). I tried to prove this, but couldn’t, so I might be completely wrong. I have another theory that—for Film Simulations, at least, and maybe for Filters—Color is increased as exposure is increased, and is reduced as the exposure is reduced. I also tried to prove this, but got mixed results, so I’m not certain if this is how the camera is programmed, or just a natural effect of over and under exposure.
Above: Classic Negative
The camera seems to apply a heavy-handed noise reduction, and then a heavy-handed sharpening to compensate. I would love to have some control over this, as it’s not my favorite approach. It might be necessary, though, since the X-HF1 has a Bayer sensor instead of X-Trans. One benefit of X-Trans that doesn’t get discussed enough is that it allows noise to be more easily identified and controlled; Fujifilm uses this to make it more film-grain-like, and less of a nuisance. Since this is a Bayer camera, it might require a little stronger noise reduction.
Another benefit of X-Trans is that it has more green pixels (55%, compared to 50% on Bayer), which allows for more luminosity information. This provides a little more dynamic range and high-ISO capabilities. On the X half, dynamic range is quite limited. I would say it’s roughly comparable to DR100 with Highlight and Shadow set to +0.5 on other X-series cameras. It’s fairly easy to clip highlights and/or block up shadows, and is a little like slide film in this regard. Since this camera is JPEG-only (no RAW), you have to be very careful about the exposure.
Above left: ISO 1600. Above right: ISO 4000
I found that I prefer ISO 400 and below on the X half, reminiscent of Sigma Merrill cameras, which has a similar limitation. In a pinch you can go higher, especially if the picture will only be shared to social media, but I tried my best to keep the ISO at or below ISO 400 whenever possible. Because the maximum aperture of the lens is “only” f/2.8, when the sun goes down it can be very challenging to use the camera.
The X-HF1 does have a built-in flash, albeit not a great one. It doesn’t have a hotshoe, only a coldshoe. Flash photography is, unfortunately, not ideal on this camera, which is too bad, since it has a leaf shutter. If Fujifilm someday makes a second version, I hope that it either has a proper flash or a hotshoe (or both), as this current setup is mediocre at best. I kept the flash off most of the time.
Above: Flash photography on the X half
One really cool feature is called Film Camera Mode. You select either 36, 54, or 72 shots, and you are dedicated to that mode until you’ve completed your “roll of film”—which is whatever Film Simulation you chose. I do wish that 24 was an option, as it takes awhile to finish a roll. You cannot review the photos until they’ve been “developed” in the X half app. In this mode, the X-HF1 functions similarly to point-and-shoot film cameras from the 1990’s. You have to use the Frame Advance Lever in-between shots. It’s a ton of fun, but also challenging, because you have no idea if you correctly exposed, focused, or even if you framed it well. I kept forgetting to take the lens cap off, too. My daughter coined the 72 shot roll as the 72 exposure challenge. I’d love for that to become a community-driven trend, where people post their best frames from their 72 exposure “roll” on social media, with the hashtag #72exposurechallenge.
It would be nice if you could use the various Filters in this mode, and not just the Film Simulations. ***Edit: I was on a pre-production firmware; however, after updating to the latest version, I can now use Filters in the Film Camera Mode. Yea! Sorry for the confusion.*** Another thing I’d appreciate is that whatever ISO you have selected is carried over to the Film Camera Mode. Unfortunately, you only get Auto ISO up to ISO 12800, which is totally unusable whenever it goes that high. Fortunately, your Grain and White Balance settings are carried over, so be sure to set those before starting.
Above: X half contact sheet and various frames
Once you develop your “roll” in the app, you get a contact sheet. It would be great if you could long-press on a frame, and it would give you the option of saving that frame with the sprockets, or that frame plus the one next to it (on either side, unless it’s the end of the strip), or the whole strip. Instead, you have to crop the contact sheet in order to accomplish that. But I’m a huge fan of the contact sheet in-general, it’s a really cool idea.
Overall, I enjoyed using the Film Camera Mode, but I found myself not using it as much as the regular shooting mode because you have to be in the mood for it. One of the challenges that I appreciate about the X-HF1 is finding the “right” Film Simulation or Filter, combined with the “best” White Balance, to convey the mood of the scene most appropriately. The X half is so simple that a three-year-old could use it, but to get the most out of it requires thinking a little more deeply about things that are easily taken for granted. It’s been one of the most simple yet most challenging cameras I’ve ever used—the paradox I mentioned in the opening sentence.
Fujifilm X half – Acros Film Simulation
The X half is capable of recording video, but it’s very mediocre. Someone will use it creatively just to prove the point that it can be done, but I think Fujifilm probably should have just left off video, which would have made an interesting statement. Or else, maybe do a faux 8mm thing with sprockets and light leaks and such—that would have been really cool. Food for thought for the next iteration, if there is one someday.
Who should consider buying this camera? I think there are a few obvious answers. First, the X-HF1 has a foot in both the X-series and the Instax world. For those unaware, Instax is bigger than X and GFX combined. I talked to a bunch of people—probably close to ten—who own an Instax camera yet don’t own any X-series model, and they were all highly interested in the X half. Six different people told me that it’s the only Fujifilm camera they want, aside from Instax. The X half is an obvious bridge into the X-series for these folks. Also, some people who shoot point-and-shoot film cameras but are tired of the cost of film will find this to be an intriguing option. At $25 to $50+ per roll (including development and scanning), it won’t take long for the X half to pay for itself. The X-HF1 is sort of like a digital 110 camera, and almost lomography-esque, so it’s not difficult to see the appeal. Third, digicams are all the rage right now among younger people, and this camera can be considered in that category, too.
Above: Various pictures captured with the Fujifilm X half
What about current X-series photographers? What about someone like me? The camera is a blast. It’s so much fun. But it’s a toy. It’s not a serious camera for serious photography (I’m sure someone will use it in a serious way just to prove the point that it can be). It’s great for casual snapshots. I used it extensively during nearly three weeks of travel, and it was my most-used camera during that time, even more than my Fujifilm X100VI. I have so many more pictures that I could share, this is only a small sampling. It’s so easy to always have on you, and I would rather use the X half than my iPhone, if only for the tactile experience and Fujifilm colors. If you think you’d enjoy it, it’s probably worthwhile to get. If you wonder why anyone would buy it, it’s probably not for you, and it’s easy to move on.
The biggest criticism is going to be the price. In America, the X half is a steep $850. Across the rest of the world, it’s roughly equivalent to $700 USD. Unfortunately, this was the first camera to include the new tariffs in the price (although Canon and Nikon have just implemented some price increases, and Sony will soon, too), so it’s a bit shocking. Some people will say it should be $200 or $300, and that’s highly unrealistic—just absurd and not even close to any level of reality. Some will say it should be $500, and I’d agree with that if it were pre-Covid; however, there’s been a lot of inflation since then. I believe that $650 to $700 is a fair price. $850 is a little much, but that’s largely not Fujifilm’s fault; hopefully the tariff situation will get resolved soon, and Fujifilm can drop the price to where it should be. I don’t know if that will happen, though, and if the camera sells really well at its current price, there may not be a reason to reduce it.
Above: Various diptych pictures captured with the Fujifilm X half
The last thing that I want to address is the inability to use Film Simulation Recipes with this camera. Recipes are a pretty big thing in the Fujifilm world—the brand-new X-E5 actually uses the word “Recipe” in the camera menu. I appreciate excellent straight-out-of-camera results. While I would love to be able to customize the looks more in the X half, you can still get good picture aesthetics with the limited tools available in the camera. The photography continuum has been leaning towards less editing for a few years now, and this camera is just a natural and seemingly inevitable expression of that.
There’s a lot to like about the Fujifilm X half, and a lot that can be questioned. You have to accept the camera for what it is and forgive it for not being what it’s not; otherwise, it might grind on your nerves. But, for certain, the camera is very enjoyable, and it offers a unique shooting experience not found anywhere else. If you want the X half experience, you have to have an X half. But that unique experience will not appeal to everyone, and maybe not even to most X-series photographers. I do believe this camera will be quite successful, and will bring many people into the X-series fold, mainly from groups that the camera industry has largely ignored. This will be the first X-series camera for a number of people, and someday some of those people will upgrade to a more premium model, perhaps an X-M5, X-E5, or X100VI. I think all of that is very good. It’s quite obvious to me that the Fujifilm X-HF1 will be a trendy camera, especially among younger photographers, and you’re soon going to see X half pictures all over TikTok and Instagram.
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I just got back from the B&H BILD Expo in New York City late last night. I’ve been traveling almost the entire month of June. Today is only the third day so far that I’m actually home. There’s a lot that I need to get caught up on, and I apologize for being slow to respond. If you’ve sent me an email and I haven’t yet answered back, I’ll try to do so before the end of next week.
This was my first BILD Expo. Last year I led some photowalks at the NAB Show in New York, which was held in the same building (Javits Center). While both events were large, BILD was bigger and had a larger attendance in my estimation. I don’t know how many came out, but I heard it was over 10,000! It seemed like a huge success.
Fujifilm brought me out to help with their Fujifilm X-E5 touch-and-try station; specifically, I was in charge of the Recipe podium. My purpose was to talk about Film Simulation Recipes, and how those can be used with the X-E5. It was an honor to have my photo (created with the Classic Color Recipe) printed on the top of the Classic Chrome podium. There were five podiums—each with an X-E5 on top—and a Lego display in the middle. The Legos were just as big of an attraction as the new camera, so kudos to whoever had the idea to do that.
It was so great to meet lots of you in person. I have no idea how many stopped by to say hello, but it was a large number. I shook a lot of hands. I wish I could have talked longer with each of you, but it wasn’t an ideal situation for that, unfortunately. I spoke with Omar Gonzalez, Jason Vong and Vivienne (she showed me an incredible picture that she captured of the cherry blossoms in Japan using a Fujifilm X100VI and Recipe), Cam Mackey, Jared Polin (Fro Knows), and more. I have a lot of stories that I could tell, but my favorite is stumbling across someone from Ohio who was on my photowalk in Scottsdale last year at a chicken restaurant in Manhattan.
Because I was tethered to the Recipe podium, I didn’t get a chance to see very much of the BILD Expo. Even though I was there from before the doors opened until after the doors closed, I only experienced a tiny bit of it, so I cannot say much. Omar Gonzalez and Cam Mackey both have good recaps (I’m in Cam’s video, actually). Unfortunately, I didn’t take very many photos of the event because I was so busy. Now that I’m back home, I wish that I had made a bigger effort to use my camera more.
What I can say is that the Fujifilm X-E5 got a lot of attention—there was constantly a crowd. Thousands of people gave it a try, and the feedback was mostly positive. For every “it’s too expensive” there were ten “it’s priced right” or “that’s a bargain,” which I think is because of the build quality. There’s a notable difference in how the X-E5 looks and feels compared to the X-E4. Holding the X-E5 is more like holding the X100VI. There’s no denying that the X-E5 isn’t cheap, though. Because my podium was right next to the X half station, I got a close look at the interest in that camera, which was massive. I had nearly as many questions about the X half as I did the X-E5, and at least a handful of people told me that it’s the only Fujifilm camera they have an interest in. There were a few lulls in X half crowds on Day 2, while the X-E5 station remained consistently busy on both days. I also got to see the new GFX Eterna camera in person, which was cool. I think it will be a pretty unique cinematic tool.
That’s it for BILD. My wife and I walked around New York City a few times (the photos above were captured on my Fujifilm X100VI using the Kodak Tri-X 400 Recipe). Photographically, it’s probably the best city in America, just because there are picture opportunities literally everywhere. You can’t help but be a great photographer. Just walk around with your camera and you’ll find something incredible. I would have loved to have stayed longer, but I’m also so glad to be home—it was amazing to sleep in my own bed for a change.
I’m hoping to finish my review of the Fujifilm X half in the next few days, and right after that I’ll have a writeup on the Fujifilm X-E5. I actually have an X-E5 right in front of me, but I only get to use it for a few days (I better hurry this up!). Then, next week, on Saturday, June 28th, I’ll be in Colorado Springs for a photowalk (click here to register). I hope to see you there!
In the Heritage Leather collection are six options: three colors and two sizes. The three colors are black, tan, and—my personal favorite—green. I picked the green color personally, and we called it “Fuji X Weekly Green” for obvious reasons—it even includes the Fuji X Weekly “X” logo stamped into the leather (the black and tan options do not). I’m using the Fuji X Weekly Green Heritage Straps personally on several of my Fujifilm cameras. The two sizes are 28″ and 38″, providing both a short and long option.
A refined evolution of Evergreen’s original minimalist strap (which I also use and like), the Heritage Leather strap is crafted from premium full-grain leather, oil-dyed and wax-finished for a natural look that develops a deep patina over time. The traditional split ring setup is compatible with most cameras, both vintage and new. Designed to echo the timeless look of classic rangefinder straps while adding a soft microfiber suede backing for comfort during long shoots. Lightweight and unobtrusive, this strap stays out of your way but holds up to serious use. Works with Fujifilm, Leica, Nikon, Canon, Sony, and vintage 35mm cameras—basically any camera that uses split ring connectors.
A Fujifilm X half diptych, which has nothing to do with this post.
I had previously told you to expect an announcement today, but it has been delayed by one day. It will now be tomorrow. Sorry about that. Check back tomorrow, as I’m really excited about this, and cannot wait to share it!
On Thursday in the early morning hours, Fujifilm announced the brand-new X-E5. I’ve been traveling in an RV up the east side of America, and just got home late last night. Preferably, I would have posted something about it on announcement day, but aside from being on the road, it was also my wife’s birthday. Because of that, I’m just now getting this typed out—I’m pretty much the last to the Fujifilm X-E5 party.
This upcoming Tuesday and Wednesday I will be at the B&H BILD Expo in New York City. A few weeks back Fujifilm invited me to be a part of their booth—specifically, to help with a “Film Simulation Station” (without any details of what that would be)—which, of course, I am honored to be a part of. Fast forward to a few days ago, just before the announcement of the X-E5, I had a conference call (while in the RV stopped in the middle of nowhere in Pennsylvania) that explained what my specific role was going to be: Fujifilm will have X-E5 cameras to touch-and-try, and I’m there to talk about Film Simulation Recipes with anyone who wants to. It’s going to be a great time, so I hope some of you can stop by. It was on that call that I first learned the camera not only has the ability to save three Recipes in the Film Simulation Dial, but that Fujifilm is using the term “Recipe” in the camera and manual.
Back in early 2017 (before I had even started Fuji X Weekly), I published two Film Simulation Recipes on a blog that I used to have prior to this one. When I showed my wife, she thought the term “Recipe” was a bit cringe, but I liked it, so I continued to use it, including when I launched Fuji X Weekly in August of 2017. Mostly by word of mouth, this website grew and grew (10 million page views two years in a row, and still growing), largely because people had an interest in my JPEG Recipes for Fujifilm cameras. Even though Fuji X Weekly began as a Fujifilm X100F journal, very quickly it became most known for Film Simulation Recipes.
In the summer of 2020, I received a message from a talented cinematographer, who had a funny conversation with Fujifilm North America that he wanted to share with me. They had loaned him an X100V for a few weeks; when he returned it, they asked for his feedback. He told them, “I really like shooting with Portra 400 and Tri-X.” They replied, “What do you mean? It’s a digital camera.” He was very surprised that Fujifilm had no idea about Fuji X Weekly, so he informed them.
Shortly after this, Fujifilm North America reached out to me. They were more curious about what I was doing than anything else. They wanted to know what a Recipe is. It was a very positive phone call, and I was thrilled to talk with someone at Fujifilm for the first time. A few emails went back-and-forth, and I was asked to write an article for them. Excitedly, I got it typed out and over to them quickly. They said it was great, and they would forward it up the chain. When it came back down, I was told that they liked my article, but they had to reject it because I had used competing brand names (like Kodak, Portra, Ilford, etc.). There wasn’t much communication after that, except that they wanted to use one of my pictures in an article. In December, Fujifilm sent me a coffee mug for Christmas.
A year later I was invited to be a guest on a Fujifilm tech webinar (did you know that Fujifilm does regular webinars?). The tech team is great. They’re all very knowledgable and helpful, and otherwise good people. They are big fans of Film Simulation Recipes, too. I enjoyed that experience. It was my last interaction with the brand until January of 2024, when Fujifilm North America called out of the blue, stating that they’d like to start working with me.
Dumbo Crowd – Brooklyn, New York City, NY – Fujifilm X-T50 – Reala Ace Recipe
Last year was epic. Fujifilm invited me to be a part of various things, including a release event for the X-T50 and GFX100S II, a creator retreat, and their annual Create With Us event. I traveled across the country from coast-to-coast, leading photowalks. Incredible! It was such an honor. I will always remember 2024 fondly.
During that time I noticed Fujifilm began to use the term “Recipe” occasionally on their website and social media accounts. A certain X-Photographer noted to me that after years of promoting Recipes with pretty much zero interest or help from Fujifilm, suddenly Recipes were “the thing” within the company. Now, in 2025, “Recipe” is an official Fujifilm feature, and the term is found within the camera menu.
Nikon beat Fujifilm to the punch when they began using the term Recipe a year ago for their JPEG settings. I’m not sure if it will catch on within that community or not (it will be interesting to see), but it is noteworthy that they are trying to capitalize on it. This whole Recipe concept—whether by name or not—is certainly growing and spreading across photography. I think we will see it more and more in the coming years.
I didn’t invent the word “recipe” and I certainly wasn’t the first to use it within the photo world. Apparently, user-created Capture One presets have been called recipes for some time now (I became aware of this last year, I had no idea). Specific darkroom chemicals and development times have been called recipes for many decades. I discovered that a couple people had used the word when describing their Fujifilm JPEG settings before I ever published my first Film Simulation Recipe. I’m not sure if I coined the term Recipe for JPEG camera setting combinations (I might have, but it doesn’t matter if I did or didn’t). What is certain is that if not for this website and the wonderful community that formed around using Recipes (which is the best community in all of photography, IMHO), the word would not be found in the Fujifilm X-E5 today (and it probably wouldn’t be used by Nikon, either). I’m still in disbelief at where we’re at today, I never imagined it would go this far. Some people will read that and think I’m bragging and taking too much credit, but believe me that I’m writing this in all humbleness.
I won’t get to see the Fujifilm X-E5 until Tuesday morning, about two hours before the BILD Expo doors open. Fujifilm tried to get me a loaner camera a little earlier, but due to travel, it just didn’t work out (it’s not their fault—they really did try). Right now I know as much about the X-E5 as the next person (maybe less), so I don’t have any real insights. I’m going to spend this weekend learning more so that I don’t sound completely ignorant at BILD. Once I’ve had a chance to touch it, and maybe even capture a couple of pictures (hopefully I’ll get an opportunity to do that), I’ll be able to speak more about it, so look for a more thorough article in a couple weeks.
What I can say is that the Fujifilm X-E5 is basically an interchangeable-lens X100VI. It’s not exactly that, but it’s as close as you’re going to get. There are advantages and disadvantages to both. The X100VI has an optical viewfinder, shutter/ISO combo dial, leaf shutter, flash, built-in ND-filter, and can be weather-sealed; the X-E5 has a Film Dial, selfie-capable LCD, and you can change lenses. Otherwise, the two cameras are a lot alike. For those that have asked for an interchangeable-lens X100VI, here it is! You are unlikely to get closer to that wish than this camera.
White Bridge across Pond – Charleston, SC – Fujifilm X-E4 – Pacific Blues Recipe
As a more premium iteration of the X-E line, it obviously has seen a price increase. Add to that inflation and tariffs, and you get a $1,700 price tag. That seems like a lot of money (because it is), but remember 1) every major camera maker has indicated that they will be raising their prices soon (Fujifilm is just the first, beginning with the X half and X-E5), and 2) cameras used to be a lot more expensive—for example, the Canon A-1 was $625 in 1978, which is over $3,000 when adjusted for inflation; the Pentax K-5 was $1,750 in 2010, which is nearly $2,600 in today’s money. The X-E1 was $1,000 in 2012, which is $1,400 today when accounting for inflation—add tariffs on top of that, and it’s the same cost as the X-E5. So maybe the price isn’t so unreasonable after all. People will say, “But I can get an X-T5 for the same money!” Or, “For just a few hundred dollars more, I can get [insert camera name here]!” That’s true, for now. Either the prices of those models will increase shortly, or something will happen with the tariffs, and Fujifilm will be able to reduce the price of the X-E5 to what it was intended to be. Those who wanted 40mp and IBIS and the camera to be more premium but didn’t want the cost to go up were not being realistic. Even the X-E4, when accounting for inflation would be over $1,000 today.
The final thing I’ll say about the Fujifilm X-E5 is that, with C1-C7, plus the “bonus 8th Recipe” that you can program into the IQ Menu, plus the three Recipe slots on the Film Dial, it’s possible to have up to 11 Film Simulation Recipes loaded into the camera at any given time. You can only name seven of them, so you’ll have to remember what the other four are. If you use one or both of my “universal” Recipes (here and here), that adds even more flexibility. Awesome! We’ll see if Fujifilm brings that functionality to the X-T50 and X-M5 via a firmware update—I hope they do.
If you are in New York City on Tuesday and Wednesday, be sure to stop by the Fujifilm booth and touch-and-try the X-E5. I’d love to chat Recipes with you, so be sure to look for me. If you are in Colorado Springs on June 28th, I’ll be leading a photowalk with Mike’s Camera (click here for the details and to register); while I won’t have an X-E5 with me, I’d still love to chat with you about it, or any other Fujifilm or photography related topics. I hope to see you soon!
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Fujifilm X-E5 in black: B&H, Nuzira Fujifilm X-E5 in silver: B&H, Nuzira
It has been quiet on this website over the last handful of days. I’m traveling up the east coast of America in an RV right now with my wife and four kids. We rented a motorhome, and are driving it from Miami to Boston. The trip is a little over halfway complete. We’ve seen so much, and had wonderful experiences, even though it has rained every single day. It’s been a great opportunity to try out the Fujifilm X half, and I’ll have a full review soon, which you can expect probably next week. Even though I’ve been on the road, I’ve still be busy behind-the-scenes with all sorts of projects.
First up is a surprise that I’ll announce in six days, on June 14th. It’s something that has been in the works for quite some time, and I’m really excited to share. I’m not going to say what it is just yet, so this paragraph stands as the first teaser. I’ll have the full reveal this coming Saturday—stay tuned!
Right after that, on June 17th and 18th, I’ll be in New York City for the B&H BILD Expo. Fujifilm is flying me out to help man their booth, which is where you’ll find me. If you go, be sure to stop by and say hi, as I’d love to meet you in person. The event is free (you do have to register), so if you are anywhere near the New York City area, be sure to join in on the fun.
223 – Savannah, GA – Fujifilm X-HF1
On Saturday, June 28th, I will be leading a photowalk in Manitou Springs, Colorado, with Mike’s Camera and Fujifilm. We will meet at Mike’s Camera in Colorado Springs at 11:30 AM for a meet-and-greet, and to help with gear questions and setup Recipes. Around 12:00 noon we’ll caravan to Manitou Springs, and regroup at the Pikes Peak Library District. We’ll explore the scenic and quirky mountain town of Manitou Springs with our cameras for about two hours, before departing back to Mike’s Camera, where we’ll finish the event with some light refreshments. The cost is $25 per person; however, at the end of the event, each registrant will receive a $25 off coupon for use at Mike’s Camera, which basically makes the photowalk free. You must register (click here), and spaces are limited, so be sure to sign up today. If you live in Colorado or will be visiting that weekend, I hope you can come out for what will surely be an epic photowalk!
Mike’s Camera is doing so much for the photography community near their various stores. Not everyone lives in a place that has a store like this; those that do are quite lucky, so be sure to take full advantage of it: attend a class or join a photowalk. It’s an incredible honor to be a part of this community-building with Mike’s Camera, even though I don’t live anywhere near one of their locations.
There are a number of other exciting things in the works—these are just the ones coming up within the next three weeks. Hopefully soon I’ll be able to share even more news. There’s a ton to look forward to, including a camera announcement on the 12th. It will be great to see some of you in New York City and Colorado Springs this month!
