Fujifilm X100V Film Simulation Recipe: Bright Summer

Yellow Shack – Syracuse, UT – Fujifilm X100V – “Bright Summer”

I get asked frequently to create film simulation recipes for many different film aesthetics, but sometimes I get asked to recreate the look of a photographer and not a film. This recipe falls into the latter category, as it is intended to resemble the aesthetic of Preet (Instagram), a photographer from Dubai. Preet uses a Fujifilm X-Pro3, but he shoots RAW and edits in Lightroom. In fact, he told me that he will soon be releasing his own Lightroom presets so that you can get his aesthetic in-software. I wanted to get close tp his look in-camera without the need for RAW editing, so I created this film simulation recipe, which is modeled after Preet’s pictures. It’s not an exact match, but probably as close as you can get straight-out-of-camera.

I can recognize Preet’s images without even seeing his name. They are bright, low-contrast (but typically of high-contrast scenes), and vibrant with a warm yellow-ish cast. They are almost kodak-esque, but not exactly like any specific film, and clean without grain. This film simulation recipe is pretty close to that aesthetic. Preet photographs a lot of beach scenes, buildings, and cars. I’m reminded of a bright summer day, which is why I call this recipe “Bright Summer.”

Roof – Farmington, UT – Fujifilm X100V – “Bright Summer”

I found with this recipe that sometimes Color should be set to +3 instead of +4 to better match Preet’s look, but oftentimes +4 is better, and occasionally +5 would be most correct if such a setting existed. If you prefer Color set to +3 don’t be afraid to do it. White Balance Shift occasionally looks more correct with Red set to -5, but I found -4 to be better for most pictures. It’s a similar situation for Blue: -3 is sometimes a better match, but most often -2 is most correct. You’ll have to decide if you prefer the recipe as stated below, or if -5 Red & -2 Blue, or -5 Red & -3 Blue, or -4 Red and -3 Blue works better for you. It might vary from picture-to-picture. Although I have Grain set to Off, I would consider setting it to Weak and Small, but that’s just my taste. To get even closer to Preet’s look, bring down the highlights and lift the shadows very slightly with a curves adjustment in-software (which, of course, is completely optional). This film simulation recipe is only compatible with the Fujifilm X100V, X-Pro3 and X-T4.

Classic Chrome
Dynamic Range: DR400
Highlight: -2
Shadow: -2
Color: +4
Noise Reduction: -4
Sharpening: 0
Clarity: -5
Grain Effect: Off
Color Chrome Effect: Strong
Color Chrome Effect Blue: Off
White Balance: 7100K, -4 Red & -2 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1 to +2 (typically)

Example photographs, all camera-made JPEGs using this “Bright Summer” film simulation recipe (without any modifications) on my Fujifilm X100V:

Free Flu Shot – Farmington, UT – Fujifilm X100V
No, No, No! – Farmington, UT – Fujifilm X100V
Chopstix – Farmington, UT – Fujifilm X100V
Twin Garage Doors – Layton, UT – Fujifilm X100V
Roof Slant 1– Layton, UT – Fujifilm X100V
Roof Slant 2 – Layton, UT – Fujifilm X100V
Roof Ladder – Farmington, UT – Fujifilm X100V
Lemon Ice Cream Truck – Farmington, UT – Fujifilm X100V
Suburban Flowerbed – Farmington, UT – Fujifilm X100V
Construction Truck – Farmington, UT – Fujifilm X100V
Burger King Parking Lot – Farmington, UT – Fujifilm X100V
Crown Burgers – Layton, UT – Fujifilm X100V
Notice: Stop – Farmington, UT – Fujifilm X100V
Lamp & Sky – Farmington, UT – Fujifilm X100V
Yellow House – Farmington, UT – Fujifilm X100V
Yellow Tree Summer – Farmington, UT – Fujifilm X100V
American Tree – Farmington, UT – Fujifilm X100V
Outdoor Succulent – Layton, UT – Fujifilm X100V
Parking Lot Reflections – Farmington, UT – Fujifilm X100V
Light Sphere – Farmington, UT – Fujifilm X100V

See also: Film Simulation Recipes

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V Black    Amazon   B&H
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  1. Pingback: Film Simulation Recipe Compatibility: X-Trans IV | Fuji X Weekly
  2. Jim · September 12, 2020

    Very cool! Thank you for your hard work and creativity. And thank Preet for being the inspiration.

    • Ritchie Roesch · September 13, 2020

      Thanks! I appreciate it! And, yes, thank Preet!

  3. David Okine · September 13, 2020

    I like this recipe a lot already. Lots of yellow and blue going on. I just briefly checked Preet’s IG (didn’t know him before) but I can tell that you nailed it in-camera.

  4. wj.van.duin@planet.nl · September 13, 2020

    Very nice one this …..

    But since it immediately reminded me of a sixties hit-song by The Lovin’ Spoonful I think the name should actually be “Hot summer” as in the song: Summer in the city

    Check it out:

    The Lovin’ Spoonful – Summer in the City (Audio) – YouTube

    http://www.youtube.com › watch

    Hot town, summer in the city Back of my neck getting dirty and gritty Been down, isn’t it a pity Doesn’t seem to be a shadow in the city…

    colors are really reminiscent of that “summer in the city” …..

    Wouter J. van Duin

    Leeuwstraat 126d 3318 VG Dordrecht

    the Netherlands

    * wj.van.duin@planet.nl

    * wj.van.duin@kpnmail.nl

    * wj.van.duin.photography@gmail.com

    * WouterJ.van.Duin_Photography@kpnmail.nl

    ‘ +31(0)786300147

    ‘ +31(0)653911933

    Van: Fuji X Weekly Verzonden: zondag 13 september 2020 01:01 Aan: wj.van.duin@planet.nl Onderwerp: [New post] Fujifilm X100V Film Simulation Recipe: Bright Summer

    Ritchie Roesch posted: ” Yellow Shack – Syracuse, UT – Fujifilm X100V – “Bright Summer” I get asked frequently to create film simulation recipes for many different film aesthetics, but sometimes I get asked to recreate the look of a photographer and not a film. This recipe fa”

    • Ritchie Roesch · September 13, 2020

      Great idea! Preet suggested the name Preetra 400, lol!

    • Jerome · December 23

      I’d love this setting for X-trans 2. Do you think it could be possible to do something close ?

      • Ritchie Roesch · December 27

        You would have to go +2 on Color (not +4), ignore Color Chrome Effect, use a diffusion filter (such as 20% CineBloom or 1/2 BPM) in lieu of Clarity, and adjust the shift to something around -2R & 0B, and it should be somewhat similar—obviously it won’t be identical, but as close as you’ll get.

  5. Mrinal Das · September 13, 2020

    That’s a wonderful 60’s summer look! Love it. Might try in XT4.



    Sent from my iPhone


    • Ritchie Roesch · September 13, 2020

      Yes, 1960’s summer! I appreciate the feedback!

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  7. Faur Cosmin · September 21, 2020

    Hi Richie,

    Can I use this film simulation for the XT 30?

    Thank you for your work.

    • Ritchie Roesch · September 22, 2020

      Unfortunately, no. You can disregard Clarity and see what happens, but it won’t be exactly the same. Similar, though, so don’t be afraid to try it.

      • kingsamweb · November 29, 2020

        Adding a 1/8 pro mist can forego the clarity. Preet does use a pro mist filter for his look.

        Question: How do I set kelvin and add a shift. I can only add shifts to the other modes. Xt3

      • Ritchie Roesch · November 30, 2020

        That’s odd. I can adjust the WB Shift on Kelvin the same as the other WB options. I’m not sure what the issue might be. Perhaps call Fujifilm customer support?
        I have a 1/4 pro mist that I use more on video than stills. I’ll have to get a 1/8 to use for stills. Thank you for the input!

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  10. Jordan · January 19, 2021

    Hi Ritchie! I just got the X100F but this is my favorite recipe you’ve made. Could this recipe be modified to get something resembling it on the X100F? Also the slight haze (especially in the stop sign photo) is lovely, is this just the grain effect? Thanks for all your effort and recipes, your posts are what inspired me to upgrade to the X100 series after being strictly DSLR.

    • Ritchie Roesch · January 20, 2021

      That might be tough, but feel free to try. Minus Clarity is what gives the recipe a haze look, maybe if you use a Pro Mist filter you can use that instead of Clarity. You don’t have Color Chrome Effect, so that will change the look a little. I say give it a try and see how it goes. I appreciate your comment!

  11. CEM AYDEN · June 9, 2021

    Hello, how about astia it is more colorful and soft look than cc

    • Ritchie Roesch · June 10, 2021

      Astia doesn’t have the right color palette for Preet’s aesthetic, but feel free to try it anyway, it might look good nonetheless.

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  13. Odditty (@odditty_me) · April 21, 2022

    I love this recipe as it has such bright happy colours! Here are a few shots from my Fujifilm X-T4 using this recipe … https://youtu.be/bp-LUPP7hmg .

    • Ritchie Roesch · April 21, 2022

      I’m so glad that you like it! Thanks for sharing your video!

  14. Paul · July 16, 2022

    Hey, planing on using this for my next trip down south and I own x-t30 which the only thing here missing is “Clarity: -5”. Do you think the recipe would still work ok or maybe there is something I could adjust to compensate for that?

    • Ritchie Roesch · July 16, 2022

      You can pick up a diffusion filter, like a 20% CineBloom for example, to use instead of Clarity. I think roughly speaking, 5% CineBloom is good for replicating -1 or -2 Clarity, 10% CineBloom for -3 or -4, and 20% CineBloom for -5 Clarity. Other brands can work, too, if you have a Pro Mist or something.

  15. Alexander C. · August 11, 2022

    Hi Ritchie,

    Thanks for the wonderful sets of filters, I’ve bought the premium version in the app and i am enjoying a lot. Question: how can i bring the same colours in the raw file? I mean from the pc it really looks in another way 🙁

    Thank you a lot

    • Ritchie Roesch · August 12, 2022

      The RAW software will apply its version of its interpretation of some (but not all) of the JPEG data. To what extent depends on the specific software, but none will apply all of the JPEG settings (nor will its version of the settings be identical). It’s possible with enough fiddling to achieve results similar to the JPEG, but it will take a little work to do so. I hope this makes sense.

  16. George · April 20

    Hello, why wouldn’t this work on the xe4?

    • Ritchie Roesch · April 21

      It does. When I published this, the X-E4 didn’t yet exist, so that’s why it’s not listed in the article. In the Fuji X Weekly App, you’ll see the X-E4 is listed as a compatible camera with this Recipe.

  17. TheCameraEatsFirst · April 25

    Works well in full sun. Makes dripping bougainvillea looks beautiful, too.

    Lanzarote, Canary Islands. So quaint, so Canarian: https://i.imgur.com/ZPVyUZO.jpg

  18. Jerohmie Diaz · June 1

    I really love this fujirecipe but I can’t use cause im using fujifilm XT3 any setting you can suggest.
    Thank you

    • Ritchie Roesch · June 2

      Ignore Clarity and Grain size, and use a diffusion filter like 20% CineBloom or 1/2 Black Pro Mist.

  19. Nathan Borges · June 5

    Did you use any diffusion filter on that photos?

  20. Jojo · September 2

    Do you keep the same settings of white balance when shooting at night with this recipe? Amazing work. Thank you

  21. Guillaume Couet · September 10

    Hello ! and for an X-T5? is the recipe the same? I know that the Color Chrome Effect Blue is different between X-T4 and X-T5, and on this recipe it is off. Also, a GlimmerGlass filter would do the trick to turn off the clarity? many thanks 🙂

    • Ritchie Roesch · September 11

      The X-T5 will render blues more deeply, and there’s not really anything you can do about that. It is what it is, and it might not be a big deal.

      I’ve never used Glimmer Glass, so I’m not certain how it differs from diffusion filters. If I were to use a diffusion filter in lieu of Clarity for this Recipe, I’d use a 20% CineBloom or 1/2 Black Pro Mist. I don’t know if there’s something equivalent to that with Glimmer Glass.

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