Advice | FUJI X WEEKLY

AI is Helpful and Harmful to Photography

I watched a Casey Neistat video yesterday about AI, and it made me wonder how this technology will be helpful and harmful for photography. AI is not going away. Photography isn’t going away, either—at least not anytime soon. What kind of impact will AI have on it? How do we move forward?

Let’s start with the harmful. Below are some quick thoughts on why AI is bad for photography:

Devaluation of human craft. AI images lack human story, skill, and effort, yet still compete with actual photos, diminishing appreciation for what is real. Art requires human effort; fake art is faux-art.
Job displacement. Photographers, photo editors, and even models will—and have already begun to—lose work as AI tools and generative systems become cheaper alternatives to paying people to create real pictures.
Authenticity issues. AI blurs the line between real and artificial, contributing to a distrust in images. Oftentimes, our first thought is: is this AI?
Loss of style. As computers take over what once was individual choices, everyone’s photos will start to look alike. There will be fewer and fewer new aesthetics.
Ethical & copyright concerns. AI has been trained on real works by real people without their consent or compensation. Cases currently being hashed out in courts are likely to determine that companies illegally trained their AI models, but the damage has already been done, and the little guys—that’s you and me—will not get even a penny for it, while Disney and other large companies will get large settlements.
Fundamentals skipped. When cameras and software can do everything for you, technical skills and creativity will become less important and less prevalent.
Cultural & artistic dilution. Photography’s value as a historical and artistic medium will erode when infinite machine-created images overshadow real human moments. AI will increase the total number of consumable images available by leaps and bounds, and non-AI images will be more easily lost in the massive pile of AI slop.
Energy consumption. AI takes a lot of power and resources. By 2030, it’s expected that up to 9% of all electricity generated in the U.S. will go to power AI. That’s shocking!

Now, let’s look at the positive. Below are some quick thoughts on why AI is good for photography:

Powerful tools. AI can be used to remove distractions by handling tedious tasks, freeing photographers to focus on other things. A very smart friend of mine told me once, “I’m not afraid of losing my job to AI; I’m afraid of losing my job to someone who’s better at AI than I am.”
More proficiency. AI can help you do more. What once took a team of people can be done with just one or two.
Accessibility. Photography has never been more approachable for beginners, those less experienced, those without expensive gear, and those lacking technical knowledge. And it’s only going to get easier and easier. Literally, anyone and everyone can be (and is already) a photographer.
Authenticity revolution. As AI images and AI altered photographs become more and more common, the natural response will be a yearning for what’s real. Authenticity will become even more valuable. Unedited digital photos and film photography have been gaining popularity, a trend that will continue to grow and grow as a pushback against AI.

My view is that AI is largely bad, but it can be good. It certainly can’t be ignored. So how do we navigate such treacherous waters? I don’t use AI often, but I use it sometimes. Like with most things, moderation is key. Use AI wisely, and not for everything. Let me share some recent examples of how I used AI.

The most obvious is the image at the top, which isn’t particularly good. It illustrates the topic of this article well enough, though. I was able to generate it in a few seconds with just a few words typed out. A few months back I used AI to animate a small section of my YouTube video to help tell a story. Those are pedestrian uses of the technology, and not anything to get excited over.

*Pool Remnant* – Rodanthe, NC – Fujifilm GFX100S II – Kodak Tri-X 400 Recipe

Where it really came in handy for me is back at the start of summer. I found a deal on an RV rental. This particular unit needed to be relocated from Miami to Boston, and it needed to get there in two weeks. Anyone willing to do it would get 75% off the rental cost. Driving up the East Coast in an RV is something that my wife and I had talked about doing for a few years, but it just wasn’t practical. Suddenly, this discount was available and we happened to have a hole in our calendar, so it was like fate. Even the airline tickets were surprisingly affordable to Miami and from Boston, especially considering that it was a last-minute purchase. The only problem is that we barely had time to pack, let alone plan an entire trip up the Atlantic coast. So I used AI to plan it for me.

I told it when and where I was starting and ending, and let it choose the whole route, including where to park the RV at night. I made some RV park reservations (AI even provided the websites and phone numbers for that), and soon we were on our flight to Miami. While not perfect, AI did a better job at planning the trip than I could have, and it did it in seconds, where it would have taken me hours and hours. I was surprised and impressed. I would definitely do that again.

In fact, I did do it again, but on a much smaller scale. I visited the Great Smoky Mountains for the first time a few weeks ago, specifically for fall color photography. I wasn’t sure where I should take my camera and what time of day might be best for those locations, so I had AI do that research for me. It was tremendously helpful, and saved me probably an hour or two of research.

*Golden Appalachian Light* – Gatlinburg, TN – Fujifilm X-T5 – Classic Amber Recipe

When I’m creating new Film Simulation Recipes and I’m researching films stocks, I have used AI to help with the investigation. While AI is great for research, it isn’t always right. Sometimes it gives a wrong answer. Sometimes, if you ask it the same question twice, you’ll get two very different answers. These instances of inaccuracy and inconsistency does call into question if AI is trustworthy at all. It seems to be moderately trustworthy, and requires double-checking its responses for anything remotely important.

Different AI models are better at various tasks than others, but none of them are good at creating Film Simulation Recipes—at least not yet. Initially, AI was quite terrible at this, often giving nonexistent or nonsensical settings. It’s better now, but still quite mediocre. It doesn’t have a good grasp on what the practical consequences are of camera setting adjustments. If you ask it to create the exact same look more than once, you’re sure to get two notably divergent answers. As someone once told me: AI will often give a better answer than a complete novice, but rarely a better answer than an expert. You can see the progress over the last couple of years, and I’m sure there will be continued improvements, but we’re not there yet when it comes to Fujifilm Recipes.

I think that navigating AI requires using it. If you are not at least somewhat comfortable with the technology and proficient at it, you might (as my friend worries) lose your job to someone who is better at it than you are. But moderation is still the key. Use it when it might actually be helpful. Don’t use it for everything. In fact, using it for everything might be to your detriment.

Some recent studies suggest that over-dependence on AI can reduce critical thinking skills, memory, and creativity. It might also make you lazier and feel less motivated. A quick Google search reveals headlines like AI Is Making You Dumber, Yet Another Study Finds that AI is Making Us Dumb, Science Shows AI is Probably Making You Dumber, Studies Prove It: AI Makes Us Dumb, and so many more. The key seems to be how you use it, and clearly less is more.

AI can be a powerful tool, and using it affectively can be a great benefit. It can save you a lot of time and increase productivity. It can help open some doors that might otherwise be impractical to open. But there’s also a negative side to it, and overusing it can have negative side effects on your mental health. It seems tricky to navigate. I think, though, that the technology will become more integrated and more seamless, and soon we’ll be using AI without even realizing it. Perhaps, in a few years, things will get sorted out, and it won’t be such a treacherous path. In the meantime, consider moderation as the safest route through this tricky time—not ignoring AI entirely, and not using it for everything, either.

My Fujifilm Camera Recommendations

Posted on April 14, 2024 by Ritchie Roesch

Recently, a lot of people have asked me which Fujifilm cameras do I recommend. Should they buy an X100VI? X-T5? X-H2? X-S20? You get the idea. This is an impossible question for me to answer because it is personal; what I might like in a camera you might dislike, as each person’s needs, experiences, and priorities are different. Still, I’ll try to give some thoughtful answers.

To make this even more challenging, some Fujifilm cameras are difficult to get. As the saying goes, a bird in the hand is worth two in the bush. Should you patiently wait for the Fujifilm X100VI? Or should you get an X-T30 II or X-T5 instead? I cannot tell you what you should or shouldn’t do, I can only offer my opinions, which should be taken with a grain of salt.

I learned photography during the film era, and used full-manual cameras for many years. Because of this, PASM mode-dial cameras never made sense to me and were always an awkward experience. Fujifilm’s retro designs and tactile controls are like home to me. For this reason, I’m not personally a big fan of the Fujifilm’s models that trade those for mode dials, such as the X-S10, X-S20, X-H2, and X-H2s. This is not to say that those are bad cameras (because they’re not), only that they’re not for me—you might, in fact, love them very much.

This article is specifically about new cameras, and not models that have been discontinued and are now only available used. I might make a part two that covers used models; there are so many to choose from, that’s a different beast altogether. For the sake of simplicity, I’m just talking about what is currently available brand-new.

Now, let’s get to it!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Best Overall: Fujifilm X-T5

Whether you are a photographer, videographer, or both, the Fujifilm X-T5 is the top allrounder. It’s Fujifilm’s most premium model with retro tactile controls. It has a 40mp X-Trans V sensor, IBIS, weather-sealing, dual-card slots—just excellent specs. There’s so much to love about this camera, but no camera is perfect; however, this is in my opinion the closest to perfect among the current interchangeable-lens options. I’ve been using mine for about a year-and-a-half now, and still really enjoying it.

Fujifilm X-T5 in black:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X-T5 in silver:
Amazon, B&H, Moment, Wex, Nuzira

Best Budget: Fujifilm X-T30 II

The Fujifilm X-T30 II is currently Fujifilm’s most entry-level model, but don’t be fooled: this camera is highly capable. It has a 26mp X-Trans IV sensor, which is my personal favorite Fujifilm sensor generation. It’s not as feature rich as other models—it doesn’t have IBIS, weather-sealing, or dual-card slots—but it is more than good enough for most people, especially if you plan to use it more for still photography than video. The X-T30 II can sometimes be difficult to find—it was purportedly discontinued at one point, but new copies seem to appear now and then. If you have less than $1,000 to spend, the X-T30 II is definitely your best bet.

Fujifilm X-T30 II in black:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X-T30 II in silver:
Amazon, B&H, Moment, Wex, Nuzira

Most Fun: Fujifilm X100VI

The Fujifilm X100VI is the camera that everyone wants but few can actually get. It’s the wildly successful successor to the X100V, which was also hard to find after it became a social-media sensation two-and-a-half years after it was initially released. The X100VI has a 40mp X-Trans V sensor, IBIS, and is (for the most part) weather-sealed. It has great stats; most importantly, it’s a lot of fun to use. The fixed lens, leaf shutter, built-in ND filter, and relatively compact size make it a joy to use. My wife gifted me an X100V for my birthday four years ago; just three weeks ago my X100VI arrived in the mail—these are my desert island cameras, and if I could only have one for the rest of my life, I’d be quite happy with either one of them. If you can get one, in my opinion it’s worth doing so; however, they’re definitely not for everyone, so only you can determine if you’ll appreciate it or not. Aside from that, the X100VI is not easy to get, and you might have to wait awhile for one to become available.

Fujifilm X100VI in black:
Amazon, B&H, Moment, Wex, Nuzira
Fujifilm X100VI in silver:
Amazon, B&H, Moment, Wex, Nuzira

So your Fujifilm X100VI didn’t ship… now what?

Posted on February 28, 2024 by Ritchie Roesch

My Fujifilm X100VI preorder was completed six minutes after the camera went live at the the top of the hour during the X Summit. It didn’t ship today. The store that I ordered from is not saying when it might ship, only that it could be weeks or months. I’m not worried or upset, though.

I’m guessing that many of you might be in the same boat as me. I’m sure some reading this didn’t preorder the new camera, but, with record-demand (not just for a Fujifilm model… the X100VI apparently had more preorders than any other camera by any brand ever), it’s a safe bet that many of you did order it. If you weren’t super quick (I thought I was, but obviously wasn’t quick enough), your order likely didn’t ship today. I’m sure that some of you did, in fact, receive a notice today that yours has shipped, and even a few of you might already have it in your possession. That’s awesome! Enjoy your new camera. For the rest of us, it’s easy to feel empty or even envious. If you preordered the X100VI but your copy wasn’t in the first batch, let me give you some reasons not to be dismayed.

*Closed Gas Station Store* – South Ogden, UT – Fujifilm X100V – Fujicolor Superia 1600

First, in time, you’ll get your new camera. Just be patient. The hype will subside, new copies will be made, and it will get to you before you know it. Waiting a few weeks or months is not a big deal. Yes, we’re used to everything being instant. But a little delay won’t hurt you. Just take a deep breath in and out, and let the FOMO go. Know that it’s going to work out alright, and before you know it you’ll be shooting with the new model.

Second, the X100VI won’t be a night-and-day difference from your other Fujifilm gear. It likely is an upgrade, but it’s not going to be a massive upgrade, unless you’re coming from an early X-series model. Keeping expectations in check will not only help limit disappointments, but also help with patience.

Third, whatever camera you do have already, it’s plenty good enough. It’s a positive exercise to go back to the old reviews of your gear and read the glowing praise, which serves as a reminder that the cameras we own are actually pretty darn good. New gear won’t make you a better photographer. A camera like the X100VI can be a lot of fun, and sometimes that enjoyment can motivate us to use our gear more; however, there are plenty of ways to find renewed enjoyment from our old gear, such as trying different Film Simulation Recipes, using vintage lenses, or simply taking it on adventures.

*Panic Purchases* – Farmington, UT – Fujifilm X-T30 – Dramatic Monochrome

So if you’re feeling disappointed that you’ll have to wait a bit longer for your new camera, I hope that this helps you feel a little better. A little patience will help ease your anxiousness, and a little fresh air is good for the spirit. So grab your current camera, whatever it is, and go out right now and shoot with it.

If you didn’t order the new Fujifilm X100VI but would like to, you’ll likely have a significant wait, but eventually it will be in stock.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100VI in black: Amazon, B&H, Moment, Wex
Fujifilm X100VI in silver: Amazon, B&H, Moment, Wex

Why the Fujifilm X-T5 is Not my Favorite Camera (…and the X100V is)

Posted on July 19, 2023 by Ritchie Roesch

Someone asked me for advice: should they sell their Fujifilm X100V (plus the wide and tele conversion lenses) and buy an X-T5 (plus some f/2 Fujinon lenses), or just keep the X100V? They really like the X100V, and it works well for their photography, but they think the X-T5 might be better. I was going to answer this question personally, but I can’t find the email or DM (sorry); instead, I will answer the question publicly, and hope they find it. Maybe it will also be helpful to some of you considering a similar scenario.

Because there is so much demand for and so little supply of the X100V, they’re selling for an inflated price right now. If a camera like the X-T5 is financially out-of-reach, yet you can get a good amount for your X100V, now the X-T5 is a possibility. But is it worth it?

I have a Fujifilm X100V. It was a birthday gift from my wife over three years ago, and it’s been my favorite camera ever since. Even though my X100V is far from new, it is still such a great camera, and I use it all of the time. I feel like it is the perfect tool 90% of the time, 8% of the time it’s not ideal but can be made to work, and 2% of the time it is just the wrong tool for the job. That’s for my photography. You might find it to be perfect 100% of the time for yours, or only 50%, or something else entirely. Each person is different. My opinion is that, while the X100V is my favorite camera, it is best when you have an interchangeable-lens option for those situations when it is not ideal.

I have a Fujifilm X-T5. I purchased it when it was announced so that I could try the new Nostalgic Neg. film simulation. The X-T5 is such a great camera, too—very wonderful! Fujifilm did an excellent job with this one. But I don’t like it nearly as much as the X100V. If I put the two models next to each other, most of the time I’d grab the X100V and not the X-T5. Let me give you five reasons for this.

Before I do—just real quick—I want to make it clear that this article is not about bashing the Fujifilm X-T5 or any other camera. I’m sure for some of you the X-T5 is your all-time favorite model, and you’ve never been happier. It could be that if you purchased it, you’d find the perfect camera for you. Each person will have their own preferences because we’re all different, and we have some excellent options to choose from. I’m simply speaking about my personal experiences and preferences.

First, the Fujifilm X-T5, while still fairly small and lightweight, is bigger and heavier than my X100V. This matters a lot to me, because the X100V rarely gets in the way, while the X-T5 can and sometimes does. After awhile of carrying around, the X-T5 gets tiring a lot quicker than the X100V. Also, I have a travel kit that I really like, and the X100V fits really well in it, while the X-T5 doesn’t.

Second, the Fujifilm X100V has some features that I find especially useful, such as the built-in fill-flash that works incredibly well (thanks to the leaf shutter and Fujifilm’s programming) and a built-in ND filter. The X-T5 has IBIS, which is also a useful feature, so this isn’t completely lopsided in favor of the X100V, but I use the fill-flash and ND filter fairly frequently, while IBIS is only occasionally useful for me—you might find the opposite to be true for you.

Third, the Fujifilm X-T5 is designed like an SLR, and the viewfinder is in the middle; the X100V is designed like a rangefinder, and the viewfinder is on the corner. When I use the X-T5, my nose gets smooshed against the rear LCD, and often leaves a smudge. With the X100V, my nose sits next to the camera completely unsmooshed (did I just make up a new word?), and the rear LCD remains smudgeless (another made-up word?).

Fourth, the X100V has more manageable file sizes than the X-T5. The 26-megapixel images from the X100V are plenty for me. I’ve printed 2′ x 3′ from straight-out-of-camera JPEGs, and they look great. I don’t print larger than that, so I don’t really need the extra resolution. If I needed to crop deeply I could with the X-T5, but since it’s an interchangeable-lens model, I’d simply change the lens as my first option. The X-T5’s 40-megapixel pictures fill up an SD card and my phone’s storage noticeably quicker. Sometimes more resolution means more problems.

Fifth, the Fujifilm X-T5 is subject to dust on the sensor. Technically, it’s possible to get a dirty sensor on the X100V (and that would be a big problem), but it would take a combination of a crazy scenario (I’m thinking haboob) and mishandling (no filter attached). I’ve never had a single dust spot (knock on wood) on my X100V, but it’s a constant battle with my X-T5 (and my other interchangeable-lens models).

So my recommendation is to keep the Fujifilm X100V, and not sell it to fund the purchase of an X-T5. That’s my advice, but it is up to each person to determine what is most appropriate for their unique situation. What’s best for me may not be what’s best for you.

With that said, I do think it makes a lot of sense to have an interchangeable-lens option to go with the X100V. I have a Fujifilm X-E4 that I especially love, and I use it more often than the X-T5. Yes, you heard that correctly: the X100V is my most used camera, the X-E4 is number two, and the X-T5 is in third place right now. They’re all wonderful options, and you should be happy with any of them. In the specific situation I was asked about, I do believe that cost is a significant consideration, and I’d look into a used Fujifilm X-E3 as a companion to the X100V, since the X-E4 might be too expensive or difficult to find.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V — Amazon B&H  Moment
Fujifilm X-E4 — Amazon B&H  Moment
Fujifilm X-T5 —  Amazon  B&H  Moment

Unrealistic Photographic Expectations

Posted on October 14, 2022 by Ritchie Roesch

*Desert Mountain Rain* – Fort McDowell, AZ – Fujifilm X-E4 – “Kodak Tri-X 400“

Have you ever embarked on a photographic excursion with high expectations of the pictures you’re about to capture? Perhaps upon returning home you believed that you had some amazing images sitting on your SD card, but, upon reviewing the exposures, you’re left disappointed? I know that I have. Sometimes our expectations of how things will go doesn’t match reality, and it can be discouraging.

It’s easy to believe that I am a better photographer than I am. This is pretty common—I’m certain I’m not the only one—and it’s easy to spot in hindsight: I thought some certain photographs of mine were really good, but reviewing them years later I realize that they were mediocre at best. I’m biased about my own images, and it takes some time to view them through fresh (less-biased) eyes for what they really are. Besides, I hope that I’m constantly improving, so my photographs today should be better than they were years ago. Years from now I’ll look back at my photographs that I think are great today, and I’ll realize they’re not nearly as good as I once perceived them to be.

Still, I have some expectations—prior to even pulling out the camera—of what I will capture. I also have some expectations—before I even have a chance to review them—of the exposures that I did capture. It’s only later, after returning home and viewing the pictures, do I really begin to process what I actually have, and very rarely does it match those expectations. Kyle McDougall talks about this in his video below.

I think sometimes we expect—or at least I do—to have a whole crop of wonderful pictures from each photographic outing. Our social media feeds demand a steady stream of fresh pictures to keep our followers engaged. Our relevancy relies on an abundance of images to showcase our talents. But it’s all unrealistic.

Ansel Adams stated, “Twelve significant photographs in any one year is a good crop.” That was the expectation of one of the greatest photographers of all time: one great picture a month, on average. Maybe one month had three, and two months had none—however it worked out, twelve a year was a good year.

How many have I had this year so far? Not 10, I can tell you that. Maybe five or six. I’m no Ansel Adams, so perhaps twelve in a year is an unrealistic goal for me. I think if I captured a half-dozen photographs in one year that I’m really proud of, that’s a good year. I definitely shouldn’t expect any more than one good picture at most from one outing with my camera. More than one would be an extraordinarily successful—and I’m sure exceedingly rare—event.

*Oak Autumn* – Pine, AZ – Fujifilm X-E4 – “KodaNeg VC“

So that brings me to the pictures in this article, which were captured while on a weekend adventure to the Mazatzal Mountains in central Arizona. These three images are my personal favorites from the trip. I don’t consider any of them to be “significant” or “portfolio worthy” pictures. In the moment that I captured them and a number of others from the trip, I thought they were. I thought I had five or six frames that I was going to love, but upon reviewing them, I had maybe close to 50 decent frames, and five or six good pictures, but no great photographs. I was disappointed with myself, because I thought I had done better.

Then I watched that Kyle McDougall video, which was exactly what I needed to see. I had unrealistic expectations for myself, and that led to disappointment. Instead, going forward, I should hope to come away with just one picture that I’m happy with—anymore than that is a bonus—and perhaps if I capture one significant picture within a month, that’s something to be ecstatic about.

I think it’s easy—thanks to social media—to think we need to capture a handful of portfolio-worthy pictures each time we go out with the camera. That’s being completely unfair with ourselves. If you capture one, celebrate that. If you don’t capture any “significant” pictures, don’t fret! That’s normal. That’s to be expected. Just try to learn and grow and become better in some way, so when a potential portfolio-worthy picture opportunity presents itself, you’re fully prepared. That’s the expectation you should have for yourself, and nothing more.

*Yellow Cactus* – Tonto Natural Bridge SP, AZ – Fujifilm X-E4 – “KodaNeg VC”

Creative Collective 026: Using Color for Dramatic Pictures

Posted on June 23, 2022 by Ritchie Roesch

*The Big Ocean* – Fort Stevens SP, OR – Fujifilm X-E4 – “Fujicolor Super HG”

Want the subject in your picture to stand out? There are a few tricks: leading lines, composition, contrast, and color theory (an underutilized tool that seems to be used more often by accident than on purpose). Of course, the problem with color theory is that it can get complex and there are varying schools of thought. There are entire classes in college dedicated to this subject. I prefer simplicity, so we’ll take the easy route as we dive into color theory for photography.

Note: this was a Creative Collective article, but now it’s available to everyone.

*Note how the red shirt stands out against the green foliage.*

Two decades ago when I first began to learn color theory for photography, a photographer gave me this advice: look for contrasting colors. Red and green go together, blue and orange go together, and yellow and purple go together. A red rose against green leaves will stand out. A green umbrella against a red building will stand out. An orange rock formation against a blue sky will stand out. Blue furniture next to orange curtains will stand out. You get the idea. Blue/purple and yellow/orange are a bit interchangeable: yellow stands out against blue and orange stands out against purple.

Easy-peasy-lemon-squeezy, right?

Let’s take a look!

Red & Green

Orange & Blue

Purple & Yellow

I had a harder time finding purple+yellow examples.

If you want your subject to stand out, place it against an opposite color on the color wheel. It doesn’t have to be exactly opposite, but the closer the better. In the picture at the top of this article, the boy wearing orange stands out against the blue-reflected wet sand, and your eyes are immediately drawn to it. In the groups of examples above, you can get a good idea of how it works.

Of course, it can get a lot more complicated than that, because each color can have a different brightness and temperature. There’s bright yellow and dark yellow—something bright against something dark will stand out (and visa versa). There’s warmer green and cooler green—something warm will stand out against something cool (and visa versa).

You can ask yourself, “Is this color the opposite on the color wheel?” Or, even easier, “Do I have a warm and cool color?” It can be warm against cool or cool against warm. What are warm colors? Red, orange, and yellow. What are cool colors? Purple, blue, and green. But, yellow-green can be warm and reddish-purple can be cool—no surprise, there are grey areas. Without thinking too deeply about opposite colors on the color wheel, simply combine warm and cool colors to achieve dramatic results.

Let’s take a look!

Warm & Cool

The flower is warm and the leaves are cool. *“Vibrant Velvia“*

The sky is cool and the signs, truck, etc. are warm. *“Kodachrome 64“*

The flowers and even the leaves are warm while the sky is cool. *“Bright Kodak“*

Color theory isn’t the only way or even the “best” method to make your subject stand out in the frame—you can get dramatic results using a number of different methods, or even combine them; however, using color is an excellent way to have your subject stand out, and to draw the viewer right into the subject in a dramatic way. Color theory can get complex, but it doesn’t have to be—remember, opposite colors will stand out against each other. Even easier, warm colors and cool colors will stand out against each other, whether they’re opposites or not. If your subject is red, orange, or yellow (or a variant shade of these), place it against purple, blue, or green to draw the viewer in.

Thoughts on Apps & App Development

Posted on April 6, 2022 by Ritchie Roesch

Since I have three apps now—Fuji X Weekly, Ricoh Recipes, and RitchieCam—I’ve been asked by several people for advice on app development. I’ve also been meaning to discuss some of the things I’ve learned, because it’s interesting, and maybe it’s useful information to a few of you. I’ve hesitated to write this as it might seem like a boring topic—perhaps even controversial or offensive at times—and unrelated to Fujifilm, but I truly hope that by the end there’ll be something for you. I write from real-world experience, but I’ve also researched this fairly extensively over the last year-and-a-half (including reading several books on the topics), so I’m not making this stuff up.

I have received a lot of criticism over the pricing structure of my apps. There are three options: free, freemium (the app is free, but there’s a fee for some features), and premium (not free). Within freemium and premium are three options: one-time fee (to unlock everything), à la carte fees (pay individually for this or that), and subscriptions (reoccurring monthly or annually).

One-time fees used to be the most common, but are much less so now. Why? Apps used to be popular for a season, then the next trend would make them irrelevant, so the life cycle of apps was typically pretty short, usually two years or less. Nowadays apps have a much longer lifespan—often a decade or even indefinitely—so the one-time fee model makes no sense. You wouldn’t buy a vacuum cleaner and expect it to be up-kept and improved upon by the manufacturer for years to come—not without additional fees, anyway—but people expect that from apps and software. Apps that use this model are abandoned as soon as new customers become less frequent. There are numerous apps in the Google Play Store and Apple App Store right now that succumbed to this fate. In my research I came across countless apps that hadn’t been updated in years, where the most recent review was two years old, and it was begging the developer to update the out-of-date app. This model is good for short-term projects, but is not good if you want an app to be around for years and years to come, because as soon as the financial motivation dries up, the app is neglected and abandoned.

The apps that use à la carte fees are often gaming and dating apps. You pay to unlock something, such as a level redo, puzzle hint, or something like that. This can be affective, but you have to be careful because if not done tastefully it can come across as scammy. People don’t like paying “hidden” fees around every corner.

So that leaves us with the subscription model, which is a win-win, and allows the app to continuously improve into something greater over time. This is best-case for the developer because it ensures continuous resources, and best-case for the customer because it ensures the app will improve regularly over time and not be left abandoned. More and more apps are going this route, and it is now the most common model. It’s all rainbows and roses except for one thing: many people don’t like subscriptions in general, and some people passionately oppose it with all their heart, as if it were some great evil.

Premium apps are good if you can get the word out. It can be tough to gain traction, because most people don’t want to pay for things, so they won’t buy it. That’s why freemium is often preferred. Here’s the thing, though: 95% of people will use the app for free, and only 5% will subscribe—it’s actually more like 8% on Apple and 2% on Android (yes, this is true!). Apple users are much more likely to spend money on apps than Android, but either way we’re still talking about small percentages. That also means that 95% of people will pass on premium apps. With freemium, for 95 people who are using it for free, they’ll tell others, which will lead to 20 new users, and one of those will subscribe. That’s why a lot of developers choose freemium over premium—it’s a little easier to gain the traction you need to be successful.

Now let’s talk about free apps, or even the “free” aspect of most freemium apps. There are two sayings: there’s no such thing as a free lunch, and if you aren’t the customer than you are the product. Both are true. In addition to all of the time I put into creating, maintaining, and improving apps, there’s a real cost that I pay out of pocket. In fact, each time one of my apps is opened on your phone, I am charged an extraordinarily small fee, which does add up. Just because you are not paying, doesn’t mean someone else isn’t paying on your behalf. That lunch might be free to you, but it isn’t free.

If you aren’t willing to be the customer, app developers turn you into the product. They sell you ads or—much worse—sell your data. Ads are annoying, but a lot of people are willing to put up with them in exchange for something being free. For app developers, unless you have millions of users, ad revenue doesn’t add up into anything more than pocket change. The real money is in data harvesting. Companies want to serve personalized ads that are highly affective, and they need to know everything about you in order to do this. It’s a multi-billion dollar industry because it works, and, because of this, you unknowingly spend much more than the cost of an app subscription. That’s the cost of being the product.

Here’s the creepy part. If I were to harvest data with, say, the RitchieCam app, I could know so much about you. If I have access to your GPS, I could know where you live, and, comparing that with Zillow, I could know more-or-less how affluent you are. I could track where you work, and, referencing Google maps, could know what industry you are in. I could know where you shop. I could know where you eat out at. I could know where your kids go to school. Since I have access to your camera and library, I could deduce the size of your family, your family’s genders, who your friends are, if you have pets, I could read the text on your screenshots. I could do all of this and so much more. Rest assured that I do not collect or sell any data whatsoever, which isn’t particularly common, because I’m leaving money on the table. Most free and freemium apps are indeed collecting and selling your data, because there’s no free lunch, so they’ve turned you into the product for profit.

What I have said might sound farfetched, but it isn’t. In fact, what I pointed out was really just the tip of the iceberg. You have apps on your phone right now—apps that you regularly use and trust—that go well beyond what I described in the previous paragraph. Have you ever talked about something out-loud and five minutes later see an ad for it? Ads are highly personalized and targeted because your apps know so much about you, and companies pay big bucks for that knowledge, because it means even bigger bucks—your bucks—become their profits.

Again, I want to make it clear that none of my apps collect or sell data. It’s to my own detriment that I do this, but I do it for you because you deserve it, and it’s the right thing to do, even if it is rare. On my apps, you are never, ever the product. I “pay for your lunch” for you if you are using the apps for free, and I happily do that.

You might be surprised to hear this, but I am told frequently that I do not give enough away for free. I am told that I am selfish and greedy because I have the audacity to charge “so much” for things. I am told that my approach is wrong. I am sorry if you feel that way, but I deserve something for my work, right? Trust me, I’m not rolling in the dough or becoming wealthy from this. I have enough to put food on the table, a roof over my head, and take trips sometimes (adventures are often more worthwhile investments than gear), but I couldn’t go out and purchase a GFX system right now. This is to say that the perception of my compensation is often exaggerated and misunderstood—I’m doing alright, but if I were indeed greedy and selfish I could be doing better. The accusations are hurtful because they’re untrue.

There’s a lot that can be debated on what exact paths are the best paths. I chose the freemium model after much research and advice from others with experience within the industry. Some might disagree with that decision. I chose not to turn those using the apps for free into products. Some would say that’s leaving money on the table, and everyone else is doing it anyway. I chose the subscription prices for a reason—I’ve received a lot of criticism from that, and many “Monday morning quarterbacks” tell me that I got it all wrong, although the books I’ve read and those I’ve spoken with within the industry tell me that I am where I should be (I “got it right” thanks to all the research that wen’t into the decisions to begin with, but there’s always different paths and varying philosophies). As Abraham Lincoln stated, “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time, but you can never please all of the people all of the time.” In other words, nothing that I do will make everyone happy, but I hope that many people find my apps to be helpful and worthwhile tools. I hope that most of those who subscribe find it to be worth their money, and that they don’t feel ripped off or swindled—that they’re good values for what they deliver. Not all will feel that way, though, and that’s just the way it is.

For those wanting to create an app, you have to know that, no matter how much research you do, and no matter how much of your heart, soul, blood, sweat, and tears you pour into it, there are some who won’t like it and some who will criticize your decisions. Mean and hurtful things will be said about you. You can’t make everyone happy, and you have to know that and accept that, but if you do what you believe is right—especially if you’ve done extensive research—you’re going to make some people happy just for the fact that you did it. The tricky part is figuring out how to maximize happiness and minimize the dissatisfaction, while also being fair to yourself, because you deserve satisfaction and compensation for your time, money, and hard work that you poured into it. It’s definitely a difficult and precarious balancing act that has to be regularly analyzed and addressed, and perhaps adjusted if needed.

I know this lengthy article has nothing to do with the regular content of this website, but I hope it is helpful for a few of you, and that most of you got something out of it (even if it is simply awareness of what your apps are doing behind the scenes). I didn’t write this as any sort of complaint or “woe is me” statement, because I don’t mean it that way whatsoever. I am quite happy with what I’m doing, and I know that it is helpful to many of you—it is even having an impact on the photography continuum, something I never imagined would happen! I’m really honored and blessed to be a part of this. I’m extraordinarily flattered and humbled if I’ve impacted your photography in some small way. It really is my pleasure to do all that I do for the Fujifilm community. With all of that said, I think it is important to be authentic, which means being vulnerable, and sharing this information is one way to do that. Perhaps somehow this was a meaningful article for some of you, and maybe it was worth your time today to read, even if it wasn’t about Fujifilm cameras.

Fuji X Weekly App: Android Apple
Ricoh Recipes App: Android Apple
RitchieCam App: Apple

So You Got A Fujifilm Camera For Christmas — Now What?

Posted on December 27, 2021 by Ritchie Roesch

So you got a Fujifilm camera for Christmas—what a wonderful gift! You might be wondering, “Now what?” What things should you do or get? This article will hopefully provide a little clarity to these questions and more.

First, I always recommend reading the manual. They’re a little boring and overwhelming, so nobody wants to do that, but it’s important to know your gear inside and out, and the best place to begin is the user manual. Thankfully, Fujifilm has made their digital manuals easy to explore, so you can quickly and easily find the exact topic you’re searching for. I recommend spending a couple of hours reading the manual right after you’ve removed the camera from the box, and thereafter picking one topic to read each day for a month or more, just so you become very familiar with your new camera. If user manuals aren’t your thing, the alternative would be to go onto YouTube and search your camera with the words “setup guide” (or something similar) and you can watch someone explain it.

If you are new to photography, you should gain some basic knowledge. There are lots of articles and YouTube videos that explain the general principals of photography. A few years ago I published an article that you might find helpful (click here) on photography basics.

After that, you should download the Fuji X Weekly App onto your phone and/or tablet (click here for Android, and click here for iOS). The App is a library of over 200 Film Simulation Recipes (camera settings to achieve various looks straight-out-of-camera) for Fujifilm cameras. It’s free, and advanced features can be unlocked by becoming a Patron. This article (click here) briefly explains how to program these “recipes” into your camera. Also, the SOOC video series is an excellent resource that you should explore.

At this point you are ready to have lots and lots of fun with your new camera! But you still might have some questions, such as what accessories to buy next. I’ll answer that below, although it will depend on the exact model you have. Also, if you’re interested, read about my “ultimate” travel kit (click here).

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V

If your new Fujifilm camera is an X100V—or perhaps an older X100 model—there are a few accessories you should consider. You might not want or need them all, but you should look into these and determine what (if any) will be beneficial to you. Below is a list of recommended X100V accessories:

Fujifilm NP-126S Battery (you’ll want at least one spare)
SD Memory Card (I prefer to not skimp on quality)
Case, Neck Strap, or Wrist Strap (the strap Fujifilm provides is ok, but you’ll probably want something different)
Adapter Ring and Hood (so you can use filters and weather-seal the camera)
UV, Polarizer, Black Pro Mist, and/or CineBloom filters (you’ll want at least one)
Tele-Conversion Lens and/or Wide-Conversion Lens (to add versatility)
Tripod
Camera Bag

Fujifilm X-Pro3, X-T3, X-T4, X-S10, X-E4, X-T30, or X-T30 II

If your new Fujifilm camera is an interchangeable-lens model—X-Pro3, X-T3, X-T4, X-S10, X-E4, X-T30, X-T30 II or an older model—there are a few accessories you should consider. You might not want or need them all, but you should look into these and determine what (if any) will be beneficial to you. Below is a list of recommended Fujifilm interchangeable-lens-camera accessories:

Fujifilm NP-126S Battery or Fujifilm NP-235 Battery for X-T4 (you’ll want at least one spare)
SD Memory Card (I prefer to not skimp on quality)
Neck Strap or Wrist Strap (the strap Fujifilm provides is ok, but you’ll probably want something different)
Zoom Lens: 18-55mm, 16-55mm, 16-80mm, 10-24mm, 18-135mm, 50-140mm, or 55-200mm (consider upgrading the kit zoom)
Prime Lens: 18mm, 23mm, 35mm, 50mm, or 90mm (you’ll want at least one prime lens)
Flash
Tripod
Camera Bag

Obviously, you don’t need everything in these lists (and there are alternatives). Often less is more, so don’t worry about having everything, because photographic vision is much more important than photographic gear. You have a camera and a lens, and that’s really all that you need to capture great photographs, but it is nice to add a few tools to the toolbox. In this case, those “tools” might be gear, but they might be skills, so a book like The Art of Photography might be a worthwhile investment, as well as experiences (going places with your camera). As you gain more skills and experiences, you’ll have more clarity on what gear you actually need to better achieve your vision.

Best Fujifilm Cameras For Beginners

Posted on November 10, 2021 by Ritchie Roesch

If you are looking for your first Fujifilm camera, it can be difficult to know which one to buy. Perhaps this will be your first “serious” camera. Or maybe you’ve had a different brand of camera for awhile, but you don’t use it all of the time, and you’re not all that experienced with it. It could be that you’re interested in a Fujifilm camera because you want to try my film simulation recipes. This article is intended to help you with your buying decision.

I’m making a few assumptions with this post: you’re in the market for a new camera, you want a camera that’s easy-to-use yet you can grow with, and you’re on a limited budget. Maybe those assumptions are incorrect for you, but I bet they’re true for many of the people who this article was intended for. My hope is that this post will give you some clarity.

So let’s look at a few Fujifilm cameras!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-S10

The X-S10 is a mid-range mirrorless offering from Fujifilm that’s great for both still photography and video. It doesn’t have all the typical retro stylings and controls that most Fujifilm cameras are known for, but if you have some experience (even if just a little) shooting DSLRs or mirrorless cameras from other brands, this camera will likely feel more natural to you, and the learning curve will be just a little easier. It’s an extraordinarily capable model, and will keep up with you as you become a better photographer. If you are looking for the best budget Fujifilm camera for video, look no further, as the video-centric X-S10 is well-regarded for it’s cinematic capabilities. The camera retails body-only for $1,000, or $1,500 bundled with the Fujinon 16-80mm lens.

I recommendation the Fujifilm X-S10 camera if:
– You have some experience with a different brand and want the easiest transition to Fujifilm.
– You will be doing a lot of videography.

I don’t recommend the Fujifilm X-S10 camera if:
– You want the full Fujifilm retro experience.
– You are on a tight budget.

Buy the Fujifilm X-S10 here:
B&H Amazon

Fujifilm X-T30

The Fujifilm X-T30 is a great retro-styled mid-range mirrorless camera, but it is a couple years old now. Despite having the same X-Trans IV sensor and processor as all of the other models in this list, it is more like a previous generation camera. Don’t get me wrong: the X-T30 is an excellent option. I have this camera and use it frequently (you can read my review of the X-T30 here). Of all the cameras in this list, the X-T30 is the one I recommend the least, but I do still recommend it. It’s a solid option for both stills and video, but it is beginning to feel slightly dated. The camera retails body-only for $900, or $1,300 bundled with the Fujinon 35mm f/2 lens or Fujinon 18-55mm lens; however, it might be possible to find it discounted.

I recommendation the Fujifilm X-T30 camera if:
– You like the retro-styling.
– You can find it on sale.

I don’t recommend the Fujifilm X-T30 camera if:
– Having the latest and greatest is important to you.
– You’ll be primarily using it for video.

Buy the Fujifilm X-T30 here:
B&H Amazon

Fujifilm X-T30 II

The Fujifilm X-T30 II is a minor update to the X-T30, but if you plan to use film simulation recipes and/or use the camera for video, the new model has some important features that make it worth choosing. The X-T30 and X-T30 II share the same sensor and processor, but are basically two different camera generations. Not surprising, the new version is better. The camera retails body-only for $900, or $1,000 bundled with the Fujinon 15-45mm lens, and $1,300 bundled with the Fujinon 18-55mm lens; however, the X-T30 II isn’t out just yet, but it is available for preorder.

I recommendation the Fujifilm X-T30 II camera if:
– You want the best mid-range retro-styled Fujifilm model.
– You will be doing both still photography and videography.

I don’t recommend the Fujifilm X-T30 II camera if:
– You need a camera right away.
– You can find the original X-T30 on sale for significantly cheaper.

Buy the Fujifilm X-T30 II here:
B&H Amazon

Fujifilm X-E4

Fujifilm doesn’t currently have any low-budget entry-level models—the Bayer-sensor cameras, which serve this purpose, have all been discontinued, at least for now—so the X-E4 currently sits at the bottom of the roster, but, make no mistake, this is a mid-tier camera, similar to the ones above, and not low-end. While the X-E4 sits at the bottom, it is actually my top recommendation, with one exceptions: If you will be doing a lot of video, the X-E4 has some limitations that the X-T30 II and (especially) the X-S10 do not. Otherwise, my best suggestion for those in the market for their first Fujifilm camera is the X-E4. The camera isn’t perfect (you can read my review of the X-E4 here), and perhaps Fujifilm went slightly too minimalistic with it, but it is a pretty darn good option, and an excellent choice for someone wanting an uncomplicated camera that will grow with them as they become better and more experienced. The X-E4 retails body-only for $850, or $1,050 when bundled with the Fujinon 27mm lens.

I recommendation the Fujifilm X-E4 camera if:
– You want the cheapest mid-range retro-styled Fujifilm model.
– You want an uncomplicated option.

I don’t recommend the Fujifilm X-E4 camera if:
– You will be primarily using it for video.
– You think you’ll want a lot of programable buttons and dials.

Buy the Fujifilm X-E4 here:
B&H Amazon

Additional Thoughts

Obviously, if this will be your first Fujifilm camera and you are on a tight budget, you are going to need a lens—a body-only option won’t likely be your best bet, as you will want a lens bundle. Unfortunately, the X-T30 II bundled with the 15-45mm is the only option if you don’t want to spend more than $1,000. The 15-45mm lens is decent enough for a cheap zoom, but there’s a reason it only costs $100 (when bundled). Also, the X-T30 II isn’t out yet, although you can preorder it if you don’t mind waiting. Your next best bet is the X-E4 bundled with the (excellent) 27mm f/2.8, which is $1,050. The rest of the bundles are $1,300-$1,500, which very well might be above your budget.

If these prices are outside of what you can afford, you might consider a used camera, perhaps an X-Trans II or X-Trans III model. Something like the X-T1, X100F, X-E3, X-T20, or a number of other older cameras are good options. The used route is a good way to get into the system without breaking the bank.

If, by chance, you can afford a $1,400 camera, I have one more recommendation for you.

Fujifilm X100V

The Fujifilm X100V is my “desert island” model—if I could only have one camera, it would be this! I love mine (you can read my review of the X100V here), as it’s such an excellent camera. The X100V has a fixed lens, so you don’t need to go out and buy one, although the lack of interchangeable capability is a limitation you’ll have to consider carefully. Of all of the cameras in this list, the X100V would be considered the most “premium” of the group. The camera retails for $1,400.

I recommendation the Fujifilm X100V camera if:
– You want the most enjoyable Fujifilm experience.
– You want a compact option.

I don’t recommend the Fujifilm X100V camera if:
– You have a limited budget.
– You don’t think you’d like the limitation of a fixed lens.

Buy the Fujifilm X100V here:
B&H Amazon

Defending Tatsuo Suzuki

Posted on February 9, 2020 by Ritchie Roesch

https://youtu.be/nZeQFjfZmes

This will be a controversial post. I’m a bit hesitant to publish it, because it will cause a stir, and I’m not looking for trouble. The Fuji X Weekly audience has been extraordinarily civil, which is something I’m extremely grateful for, as the internet can oftentimes be the exact opposite of civil. The internet has a way of bringing out the worst in people, perhaps because they can hide behind anonymity, or maybe there is a disconnect that makes interactions seem a bit less human; whatever the reason, people sometimes are rude or downright mean on the web. I’m asking right up front for civility and human kindness in regards to this article.

The video at the top, entitled My Milestone, was produced by Fujifilm to promote the X100V. It was promptly removed by Fujifilm because of public outcry. The featured photographer, Tatsuo Suzuki, is controversial, not for his images, but for how he captures those images. This video created quite a stir on the internet, and the worst in people showed up strongly in the comments of various articles regarding the video.

Here’s another video that shows Suzuki’s photographs and technique:

It seems as though the majority of people are against Suzuki’s style and agree that the video is controversial, and they believe that Fujifilm should never have associated themselves with him. Fujirumors and PetaPixel even conducted polls that confirm it. Now Suzuki is no longer a Fuji X Ambassador, either because Fujifilm dropped him or he dropped them. I’m going to go against popular opinion and defend Tatsuo Suzuki. The reaction to the Fujifilm video has been a huge overreaction.

As best as I can gather, what Suzuki did in the video that sparked all the outrage is demonstrate his “aggressive” style of shooting. He’s very much “in your face” as he walks the streets of Tokyo with his camera. It comes across as rude, as he invades people’s personal bubbles. My opinion is that he does this because, in Japan, people are extremely guarded, and the photographs that he captures, which are very good, would be impossible with any other technique. It’s the technique that he chooses to use in order to fulfill his photographic vision. It’s abrasive, yes, but also effective.

Suzuki is not the first to use this aggressive technique nor is he the most extreme with it. Bruce Gilden, Garry Winogrand and Eric Kim come to mind, and I’m sure there are many others. These are all successful and celebrated, albeit controversial, photographers, including Suzuki. They are far from the only controversial photographers out there. Even the legendary Steve McCurry has been called controversial at times. My point is this: just because you disagree with something doesn’t make it wrong.

Man In Red – Farmington, UT – Fujifilm X-T1

Was Suzuki doing anything illegal? No. In Japan, and many parts of the world, this type of photography is legal. Was he acting different than you or most people might act in public? Yes. Just because you don’t go around taking unsolicited closeup pictures of strangers doesn’t mean that it’s wrong to do so. Is it strange? Yes. Wrong? Not necessarily.

There’s a trend right now to shut down debate when faced with a differing opinion. If there’s something that you disagree with, it’s become common to attack the person whom one disagrees with. It used to be that people could “agree to disagree” and still be kind and caring and remain friends. Nowadays, if someone says or does something that you disagree with, you might attack their character and call them all sorts of names, demanding that they be stripped of their dignity until they change their ways. That’s exactly what I’ve seen in this debate. It’s really nasty and harmful. Those who go to war with their words against someone who did or said something that they disagree with, those people are the ones that stop dialogue, who encourage hate, and stifle civility. It’s good to say, “I don’t appreciate the way he conducts himself.” It’s not alright to call him all sorts of mean names and tear apart his character bit by bit.

I don’t know Tatsuo Suzuki personally. For all I know he’s the nicest guy in the world. Perhaps he helps little old ladies cross the street and rescues cats from trees and does all sorts of good deeds. Maybe he’s the “jerk” that people have been calling him, but maybe that couldn’t be further from the truth. You don’t know. I don’t know. Why assume the worst in him when you don’t know him? We’d all be better off if we assumed the best in others.

Ghosts of the Past – Ogden, UT – Fujifilm XF10

When I do street photography, I like to be the guy that nobody notices who stealthily gets the shot without being seen. One of the big reasons why I do this is fear, but I tell myself that it’s also out of respect for those I might be photographing. Is that really the best approach? I noticed that a lot of people called Suzuki a “creep” because of how he conducts himself when he photographs. But what is creepier: the guy in the shadows hiding and lurking or the guy who makes it completely obvious to everyone around him exactly what he’s doing? While it’s much more shocking to see Suzuki at work, I wonder how shocked people would be to find out someone has been secretly photographing them without them noticing? While ignorance is bliss, I do think being open and honest is better than being secretive and sneaky. Most people don’t have the guts to be open and honest in candid street photography, so they hide.

You might be saying to all of this, “So what?” There’s something that happened to me a number of years ago. Somebody that I don’t know wrote a college paper on the evils of Photoshop. They argued that manipulating photographs of woman was causing a self-esteem crisis among young girls. I had written an article (for a different photography blog) defending Steve McCurry’s use of Photoshop. Remember when that was a big deal? Anyway, whoever this person was that wrote the paper quoted (really, misquoted) me in it, taking my words out of context, and made it seem as though I wanted young girls to have self-esteem problems. It was completely absurd! The university published this paper on their website. Someone that didn’t know me assumed the worst in me based on a quote that they didn’t understand, and unfairly attacked my character. That was completely wrong of them to do it! The lesson here is that we have to be very cautious not to do the same to others that this person did to me. Thankfully, I don’t think anybody cared what the paper said and nothing negative came out of it. In the case of Suzuki, someone did care what was said and something negative did come out of it.

Fujifilm knew who Tatsuo Suzuki was when they invited him to be an ambassador. They knew who he was when they made the promotional video for their product. They should have stood by him and defended him. If they lost a few customers over it, that’s alright because they knew who he was and despite that (because of that?) decided to partner with him. It seems pretty crummy to toss him aside just because some people complained. It also seems crummy that people don’t care to understand Suzuki’s point of view, and prefer the easy route of character assassination instead. I think that the best advice moving forward is to take a deep breath and examine ourselves first before biting someone’s head off. We have two ears and one mouth, so we should be quick to listen and slow to speak. Or, in this case, slow to type.

Intentionalism – Moving From More To Less

Posted on January 20, 2020 by Ritchie Roesch

The old house. Captured with a Fujifilm X-T30 & Fujinon 35mm f/2.

Less is more. That short and simple statement is true in both photography and in life. Less time commitments. Less money spent. Less accumulating stuff. Less frustrations. Less worrying. Less stress. More time spent with family and friends. More generosity. More doing what you love. More living life right now.

In America, and many other parts of the world, materialism is strong, and it constantly demands more. You need the best, the newest, the largest, and the most-expensive things that you can afford. If the Jones’ have it, you need it now! Envy is everywhere, and it’s difficult to escape its cold, choking grasp. People judge you on your possessions, at least that’s what you’re told, so your possessions better be good. You need to make a good impression quickly, as you might not get a second chance. You aren’t who you are, you are what you have. It’s an incredibly sad and selfish way to live, but it’s normal for a lot of people. I’m guilty of living this way just as much as the next person, but I’m tired of the materialistic life.

The opposite of materialism is minimalism, which is living with the absolute least amount of stuff that you need to survive. If you don’t need it, you shouldn’t have it. If it doesn’t add value to your life, you shouldn’t have it. It’s not about things, it’s about not having things. I’m not against minimalism, but I do feel like it’s a rabbit hole that can miss the point. Having less can be very good, but there’s a point where the pursuit of it can be oppressive and as equally vain as the pursuit of frivolous stuff.

View from the old house. Captured with a Fujifilm X-T30 & Fujinon 50-230mm.

There’s a reasonable middle ground, where you’re not consumed by consumerism and you’re not subservient to minimalism. It’s called intentionalism, which is being intentional with your time and treasures. The idea is that everything you own should serve a purpose or bring you joy. If it doesn’t have a purpose in your life or if it doesn’t bring you joy, you don’t need it, so get ride of it! It’s about living with less. It’s having less clutter; having less things that you don’t really need taking up space in your life. Everything that you buy should be purchased very intentionally. Thoughtful consideration is required for what you spend money on. Spend less on junk. You shouldn’t be a servant to money, but instead money should serve you. Also, be careful of things that rob your time, because time is incredibly short.

Cut down on what you’ve accumulated. Lessen time spent unnecessarily. Trim what you spend money on. Scale down yourself, so that you can gain what those things can never provide. Reduce, so that you can obtain joy. Reduce, so that you can spend more time with family and friends. Reduce, so that you can be more generous with others. Reduce, so that you can live more freely. Not less for the sake of less, but less for the sake of more.

I don’t want to sound too preachy; I’m writing these things to myself just as much as I’m writing them to you. I’m telling you about this philosophical road that I’m beginning to journey down because you might notice some changes. Actually, the journey began several months ago, but the changes will become more obvious on Fuji X Weekly as time goes on.

View from the new house. Captured with a Fujifilm X-T1 & Funinon 35mm f/2.

Something that I’ve been working towards is fewer articles on this blog, yet higher quality content. I want to spend less time on insignificant posts, and use that time instead for more meaningful articles. I hope that this will improve Fuji X Weekly. Another change is that I sold my house and moved. For me, a big part of intentionalism is downsizing, which I’ve been doing, and now I live in a different town. That will affect my pictures in some way, although I’m not certain exactly how at the moment. Anytime that you change where you’re photographing, it will change your photography, at least a little.

How does intentionalism relate to photography and Fujifilm? Well, for me, Fujifilm cameras save me a ton of time because I can rely on camera-made JPEGs. I rarely sit at a computer editing pictures. I can use that time for other things, such as playing with my kids or a date night with my wife or visiting a friend or capturing more pictures. This isn’t new for me, but it does fit well with this philosophy. Another way that this relates is that I should only own gear that I need (serves a purpose) or that brings me joy. Of course, all of it brings me joy! But things that sit on a shelf collecting dust and taking up space, rarely used, aren’t really bringing joy, they’re just clutter. If something is working well for me, there’s no need to replace it just because something new came out. It’s good to get your money’s worth out of what you buy before replacing it. Buy things of quality and really use them, and don’t be in a hurry to upgrade.

Intentionalism is a journey towards simplicity. It’s similar to minimalism, but the end goal isn’t less for the sake of less, it’s less for the sake of more. It’s a path towards joy and a meaningful life, where I’m less important and those around me are more important. It’s a journey of generosity. It’s finding ways to make life simpler so that I can focus more on what’s really important. Less can indeed be more.

5 Tips To Become A Better Photographer in 2020

Posted on December 27, 2019 by Ritchie Roesch

Fujifilm X-E1

It’s almost the new year! 2020 is at the doorstep. This year is nearly over. You might be wondering how to improve your photography in 2020. Perhaps you feel that your pictures aren’t “good enough” and you wish you could make pictures like what you see others creating. Maybe you are in a rut and don’t know how to move forward. Or it could be that you always keep your camera in auto because you are intimidated by all of the different settings and you don’t really understand all of the technical stuff. Perhaps you just received your first “real” camera for Christmas and don’t know where to start. Whatever the reason, you want to become a better photographer in 2020. Well, this article is for you!

If you are not moving forward, you are moving backwards. No matter what your skill level is, you should always be striving to improve. You should be pushing yourself to be more technically proficient or to learn a new technique or to be more creative or to have a stronger vision. Throughout your life, and not just in 2020, you should be trying to become a better photographer. Keep working towards improvement. Don’t stand still, because you can’t.

Really, I’m in the same boat as you. I’m trying to become a better photographer in 2020. I’m pushing myself to improve my camera skills. My advice is aimed at myself just as much as you. We’re all in this together. I hope that you find the five tips below helpful in your quest to become a better photographer in 2020!

UP 4014 & UP 844 Racing West – Richardson Draw, WY – Fujifilm X-T20

Tip #1 – Know Your Gear, Part 1: Read The Manual

This might sound silly and obvious, but it’s important to know your camera and other photography gear inside and out. You need to know what all of the different settings do. You need to know how to make adjustments. You need to know how it all works. Most people thumb through the manual when they first get a new camera or other gear, and never look at it again. It’s a very good idea to take a careful look at it during unboxing, but it’s also a good idea to revisit the manual every so often. Pull the booklet back out after owning the camera for three months, and again at the one-year mark. You’ll be surprised at what you’ll find! If you are like me, you’ll learn new things each time that you do this. Knowing your gear is the necessary foundation for improving your photography.

Tip #2 – Know Your Gear, Part 2: Understand How It Works

Knowing how to change the aperture is one thing, but knowing how it will affect the picture is another. Those who have been doing photography for awhile likely have a good grasp on what all of the different settings do to a picture, but those who are inexperienced might have no idea. Even if you have a good grasp, it’s always beneficial to investigate more deeply, understand more precisely, and try new techniques. There are tons of people who don’t understand even the basics, and things like the exposure triangle are completely foreign to them. If you rely on the camera to guess what the right settings should be, you are basically crossing your fingers and wishing on a star that your picture will turn out well. If you intimately understand how your camera works and how different settings affect the image, you can ensure that your pictures turn out just as you want them to.

There are tons of great resources for learning different aspects of camera settings. Nowadays, with the internet, everything is right at your fingertips. Oftentimes the best way to learn is by doing, which means that you take your camera out of auto and play around with it. Spend some time experimenting with different apertures, different shutter speeds, different ISOs, etc.,etc., and compare the results. This is a learning process, so don’t worry that your pictures aren’t good yet. It takes a lot of time, but the time investment is well worth it. Whatever you are trying to learn, read up on it, then go out and do it, not being afraid to fail, but trying again and again until it’s second nature.

Onaqui Wild Horses – Dugway, UT – Fujifilm X-T30

Tip #3 – Invest In Experiences

Camera companies want you to think that you need the latest and greatest gear to become a better photographer. If only you had more resolution, better auto-focus, a larger sensor, a faster lens, etc., your pictures would look amazing, and they don’t because you didn’t buy it. My advice is to use what you already have to the best of your ability, and spend the money on experiences instead of new gear. Travel! Go someplace amazing. It doesn’t have to be far. Even if you were only going to spend $500, that money could get you somewhere. Take your camera with you and use it. Take lots of pictures! It’s better to keep the gear that you own and really use it, than to buy new gear and not use it as much. Eventually it will make sense to “upgrade” to something new, and you’ll know when that time is, but for now spend your money on experiences and not gear.

Tip #4 – Find The Light

Photography requires light, so it should come as no surprise that great photography requires great light. “Great light” is a little difficult to define, and it varies greatly depending on the subject, but oftentimes you know it when you see it. You can find great light anytime of the day or night if you look hard enough, and most of the time you have to seek it to find it. You can sometimes even create your own great light if it does not naturally exist. The most obvious great light is found near sunrise and sunset, and that’s a great starting point for those searching for it. With practice and experience, you’ll more easily spot great light, recognizing how to best utilize it for stronger pictures. The key is to always actively look for great light, but it takes a lot of clicks of the shutter to be proficient at finding it.

Tip #5 – Be The Man Who Came Back

There was an article in the September 1955 issue of Arizona Highways magazine by photographer Chuck Abbott entitled You Have To Go Back To Get The Good Ones. In the article he addresses the very question of this blog post: how does one become a better photographer? His answer: be the man who came back. Return again and again to the same subject. Try the picture at a different time of day, in a different season, under different light, from a different angle, etc. Keep coming back to it over and over, and don’t stop, even if you are satisfied with the results. Press yourself to make a more interesting picture of something that you’ve photographed before. Be a better storyteller than the last time. Make a stronger composition than your previous attempts. This is the best piece of advice that I can give you: if you want to become a better photographer in 2020, be the person who came back.

Photography Investments

Posted on December 21, 2019 by Ritchie Roesch

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Cameras are terrible financial investments. In a way they’re like cars: as soon as you own it, the value drops, because it’s now used and not brand-new. And the more it’s used and the older it gets, the more the value drops. That’s not 100% true all of the time–there are exceptions–but it’s pretty true. You don’t buy cars as a financial investment, unless it’s a rare antique car, and you don’t buy camera gear as a financial investment, unless there’s something that makes it collectible. Most of your photography gear, if not all of it, is worth a little less now than when you purchased it.

About a year-and-a-half ago I did something really crazy: I distressed a Fujifilm X-E1 to look old and worn. It was a gutsy thing to do, and I had mixed thoughts as I did it. I mean, who takes sandpaper to their cameras? Once finished, I sold the distressed camera for more than I had paid for it. I turned the camera from an appliance into art, and that increased the value of it, at least a little. That’s an unusual situation. Most of the time, the photography gear that I buy decreases in value, not increases.

Cameras are a lousy investment, but you can make money with them if you want. You can do family portraits or weddings or sell prints. People make money with cameras all of the time. Not necessarily lots of money. In the United States, according to the Bureau of Labor Statistics, the medium salary of a photographer is about $35,000 annually, which is an average wage. You can use your gear as a tool to make money, even if down the road you sell your camera for far less than you paid for it.

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The photography business world is extraordinarily crowded. Everyone’s a photographer nowadays. Not only are there a ton more photographers than there used to be, but the number of great photographs being created has skyrocketed. What used to be considered “good” is now “average” and what used to be “great” is now “good”–yet “amazing” photographs are still amazing. It’s easy to get lost in the crowd, and there’s very little being created that’s unique. Starting a photography business has never been easier, but creating a successful photography business is still just as tough as it has always been, if not more difficult because there are fewer photography consumers (from a business standpoint) than there used to be, yet with stiffer competition.

There is a way in which photography gear is a worthwhile investment, and that’s experiences. Because I own a camera, I want to photograph with it, and because of that I go places, see things, meet people, and otherwise live differently than if I didn’t have a camera. The camera opens up a life of experiences that would be completely foreign to me if I wasn’t a photographer. You cannot put a dollar figure on these experiences because they’re priceless. Their value transcends money. I wouldn’t trade these experiences for any amount of money.

Besides, I love creating photographs. There’s something deep inside of me that yearns to be creative, and photography is my preferred artistic outlet. I feel that photography is just as necessary for me as eating, sleeping and breathing. An investment in photography gear is an investment in experiences if I allow it to be. Even though the camera I spent $1,000 on might only be worth $500 next year, it was still money well spent, just as long as I create photographs with it. If gaining wealth isn’t the goal, investing in photography is a great decision because my life is richer for it. In my opinion, it’s better to live a rich life than to live a life devoted to being rich. My photography gear allows me to live a richer life, not because of the gear itself, but because of what I do with it.

New: Fuji X Weekly Development Page

Posted on October 17, 2019 by Ritchie Roesch

I created a new Fuji X Weekly page called Development. You can find it by clicking on the top-left “hamburger” menu and then selecting Development. This new page has absolutely nothing to do with developing pictures, but instead has posts relating to personal development as a photographer. This is where you’ll find things like how-to articles and photography advice. So far it’s not a huge list of articles, but I hope to expand it greatly in the coming months. It’s small now, but it will be much larger soon enough. I’m hoping that it will be a wonderful resource for some of you. I encourage you to check it out, and to revisit it regularly to see what’s new.

The 5 C’s of Photographic Vision

Posted on September 20, 2019 by Ritchie Roesch

Fujifilm X-E1

Photographic vision is essential to successful photography. Many people will tell you that you need it, but very few will explain what it is. You can search the web endlessly, but you won’t find a whole lot that lays out photographic vision simply and coherently. It took me a long time to learn it, mostly from experience, and mostly from failures. And, really, I’m still learning it. In this post I will briefly explain this important concept.

“In order to be a successful photographer, you must possess both vision and focus, neither of which have anything to do with your eyes.” –Kevin Russo

“There is nothing worse than a sharp image of a fuzzy concept.” –Ansel Adams

My definition of photographic vision is “a vivid and imaginative conception.” There are five essential elements of photographic vision, all beginning with the letter C, and three of those essential elements are found within that definition: Clarity, Creativity and Conception. Capturing and Composing are the fourth and fifth elements. Let’s take a look at each.

1. Clarity

Passerby – Great Sand Dunes NP, CO – Fujifilm X-Pro2

In order to have photographic vision, you must have vivid clarity. You must see in your mind’s eye what it is that you want to create before opening the shutter, which means that you must pre-visualize the finished photograph. This might be a brief moment before the shutter opens or this might be something that you’ve thought about for days, weeks or even years in advance. It doesn’t necessarily matter how long that you pre-visualized, it just matters that you saw the finished picture prior to capturing it.

Great photographs are very rarely happy accidents. Almost all worthwhile pictures took some thought and planning to create, even if just for a moment before the shutter clicked open. The more clearly you can see in your mind what it is that you want to capture, the more likely you are to accomplish it. Clarity means vividly seeing the end while still at the beginning, which is the first key to capturing great pictures.

2. Creativity

Ethos – Riverdale, UT – Fujifilm X100F

In addition to having clarity, you must be creative. Some people seem to be naturally creative. If that’s not you, don’t fret! I believe that creativity is something that can be learned and fostered. The more you allow yourself to think outside the box and look at things from different angles, the more creative you’ll become. Creativity takes practice.

You have to relax. You have to keep an open mind. You have to use your imagination. Try to channel your inner child. This all might sound cliché, but the only barrier to creativity is yourself–your rigid self–the self that says words like “no” and “can’t” and “shouldn’t” and other negative things. Think positive and throw all the so-called rules out the window. Take a deep breath; let yourself go.

3. Conception

Barn By The Tetons – Grand Teton NP, WY – Fujifilm X-E1

Your photograph begins as a concept. You have an idea. You begin to see that idea vividly in your mind’s eye. As the thought forms, you begin to consider other ways to look at it. Your creativeness takes the concept to new places. This is a vivid and imaginative conception.

Speak some message through your picture. Show your unique perspective. You have something important to say, so say it! Photographs are a form of nonverbal communication, and they all say something. The stronger the communication, the stronger the image. Use your strongest communication in your photos. Make your concept as clear as practical so the viewer isn’t left wondering what the point of the picture is.

4. Capturing

Jacob’s Ladder – Taos, NM – Fujifilm X-Pro2

The next step in photographic vision is to capture the image on film or digital sensor. You’ve come up with a creative concept that you can clearly see in your mind. You’ve made a vivid and imaginative conception, so now is the time to make it a photographic reality. This is when you take what you saw in your head and make it happen photographically.

There is a lot to this, of course. You must consider gear and settings and lighting and composition and everything else. You have to know how to put what’s in your mind into something tangible. If you don’t know how, then perhaps you should learn. There are so many resources available on the internet and at the library–it’s all at your fingertips if you put in a little effort to learn. And oftentimes learning-by-doing is a good approach because, after all, practice makes perfect. The more you do, the better you’ll be. Because this step might be the most difficult, I cannot overemphasize the importance of understanding how your camera works at a deep level, and knowing fundamental photographic concepts. Capturing what’s in your mind is much easier said than done, but it can be done.

5. Composing

Brush Strokes Over The Great Salt Lake – Antelope Island SP, UT – Fujifilm X-T20

Composing probably reminds you of composition, but that’s not what I mean, as composition can be found in the previous principals. Instead, think of a symphony composer, putting everything together, placing consideration on even the smallest details. In the case of photographic vision, composing means taking account of all the little details, including editing. Especially editing.

Editing might mean post-processing your files if they require manipulation to fulfill your vision, knowing how much manipulation is enough, and knowing when no manipulation is better. Editing also means editing out the lesser exposures, deleting the bad ones and not including the mediocre ones with a body of work. Consider composing to be a synonym for curating. Additionally, it’s knowing when the vision or execution of the vision wasn’t good enough. Composing means knowing when to take it from the top and try again. It means being responsible for the finished image.

Conclusion

Twisted Tree – Keystone, SD – Fujifilm X-Pro2

It takes a lot of work, mostly mental work but also physical work, to create worthwhile pictures. You are creating pictures, not merely taking them. Your art requires your best craft. Understanding what photographic vision is goes a long ways towards this, but more important than understanding it is practicing it. Grab your camera and head out with a vivid and imaginative concept in your mind so that you will more successfully create great photographs.

What Separates Great Photographers From Good Photographers?

Posted on February 19, 2019 by Ritchie Roesch

Brush Strokes Over The Great Salt Lake – Antelope Island SP, UT – Fujifilm X-T20

The question of what separates great photographers from good photographers is something that I’ve been turning in my mind for several weeks. I don’t know if I found any profound answers, but I did come up with several generalizations that I think give some clarity to the question. I know that these won’t be true all of the time, but there is truth in these statements.

Great photographers show fewer photographs. Sometimes perception is reality.
Great photographers are better at promoting their work. Branding cannot be understated.
Great photographers return to the same location, subject or concept over and over and over again, trying to create a better picture.
Great photographers worry about emotion and storytelling, not rules.
Great photographers have boat loads of patience to get a particular picture.
Great photographers create their own luck by placing themselves in the right places at the right times.
Great photographers do a lot of planning. Research is critical, especially if it’s an unfamiliar place or subject.
Great photographers constantly work at their craft. Practice, practice, practice. Try new techniques and perfect the old ones. Know their gear intimately.
Great photographers have a meaning to their madness. They are very deliberate.

I don’t want to go too deeply into what defines a “great” photographer. I would say that a great photographer is one who creates amazing pictures and is successful, whatever that means. My definition (which, by the way, is not something that I hold strictly onto) and your definition might be completely different. That’s perfectly alright. I think, no matter what the definition is, the generalized thoughts above will still apply, at least in part. If you want to go from being a good photographer to being a great photographer, these are things that you should strongly consider how to apply to yourself and your own photography. I’m trying to figure out how to incorporate those concepts into my own photographic ventures.

My Fujifilm X Camera Lens Recommendations, Part 1: Fujinon

Posted on January 4, 2019 by Ritchie Roesch

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Perhaps you got a new Fujifilm X camera for Christmas, or maybe you’ve had one for awhile now, and you are considering the purchase of a new lens. What options do you have? Which ones are good? What should you buy? You probably have a lot of questions, and you’re hoping to find some sound advice. Well, my goal is to give you sound advice! I’m hoping that this article will be helpful for those who are in the market for a new lens for their Fujifilm X camera.

There are tons of great lens options, most of which I’ve never owned. You could spend a small fortune collecting camera lenses. I certainly don’t have that kind of money lying around, so I’ve only owned a handful of different Fujinon lenses. I’m not going to talk much about the camera lenses that I’ve yet to use, and concentrate on the ones that I have firsthand experience with. I want you to know that the lenses listed below are ones that I have owned and used, and my opinions are based on my experience of capturing photographs with them.

Just so that you are aware, I am providing links to Amazon where you can purchase these lenses if you want to. If you do, I will receive a small kickback from Amazon for referring you, which helps to support this website. Nobody pays me to write these articles. If you happen to decide that you want to purchase a certain lens that I have linked to, and if Amazon is the seller you would normally use, it would be great if you used my links to do so. I certainly appreciate it!

Now let’s talk about lenses!

Zooms

Zoom lenses are popular because you can cover a large range of focal-lengths without carrying three, four or five different prime lenses. It simplifies things and allows you to have a smaller and lighter camera bag. It might make your camera kit more affordable, too. Zoom lenses are versatile, but there’s always a trade-off, which might be sharpness, distortion or maximum aperture. While I prefer prime lenses instead of zooms, Fujifilm offers many compelling zoom choices that are worth considering.

Fujinon XF 18-55mm f/2.8-4 R LM OIS

Mirrored Mountain – Mirror Lake, UT – Fujifilm X-E1 & 18-55mm

The first lens that I want to talk about is the Fujinon XF 18-55mm f/2.8-4 R LM OIS, which is one of Fujifilm’s best zooms, available at Amazon for about $700. If you have the cheap kit zoom that came with your camera, this lens is similar but better–definitely an upgrade! It has a larger maximum aperture and produces results more in line with what you’d expect from a fixed-focal-length lens. There are some professional photographers who use this as their primary lens because of its size, quality and versatility. If you want something better than your cheap kit zoom lens but still want the convenience of the standard zoom, this is a very good option that you should strongly consider. Alternatively, the Fujinon XF 16-55mm f/2.8 R LM WR lens is even better, but will cost you several hundred dollars more.

Fujinon XC 50-230mm f/4.5-6.7 OIS II

Clouds Around Timpanogos – Heber City, UT – Fujifilm X-Pro2 & 50-230mm

If you have a standard zoom lens but would like an option with more telephoto reach, the Fujinon XC 50-230mm f/4.5-6.7 OIS II is a good lens that won’t break the bank, and it’s available at Amazon for about $400. This lens is surprisingly lightweight for its size and surprisingly sharp for the price. If you are a wildlife or sports photographer, you might not find this lens to be sufficient for your needs, but for those who only need a longer lens occasionally, this is your best bet because of its excellent value. Alternatively, the Fujinon 55-200mm f/3.5-4.8 R LM OIS is a better lens for a few hundred dollars more, or for about $1,600, which is a steep price, the Fujinon 50-140mm f/2.8 R LM OIS WR is the best quality option.

Primes

I prefer prime lenses over zooms. Since the focal-length is fixed, the optics can be more precisely engineered, often resulting in sharper glass with fewer flaws. Often prime lenses have a larger maximum aperture than zooms. The disadvantage is that you will likely need three, four or five different prime lenses, which can cost a lot of money and add significant bulk to your bag, while one or two zoom lenses might cover all your focal-length needs. There are pluses and minuses to both routes. Still, I’d rather have several prime lenses than one or two zooms, but that’s just my personal preference.

Fujinon XF 16mm f/1.4 R WR

Night Sky Over Needles Highway – Hill City, SD – Fujifilm X-Pro2 & 16mm

The Fujinon XF 16mm f/1.4 R WR, which is available at Amazon for about $1,000, is an excellent wide-angle prime lens. It is sharp and fast and quite wide, which makes it particularly great for dramatic points of view and astrophotography. Not everyone needs a lens that’s as wide-angle as this one, but for those who do, this is a superb choice. Alternatively, the Fujinon XF 14mm f/2.8 R, which doesn’t have as large of a maximum aperture as the 16mm, is slightly wider and cheaper, and overall an excellent option.

Fujinon XF 23mm f/2 R WR

Starry Nights – Park City, UT – Fujifilm X-Pro2 & 23mm

Everyone should have a walk-around prime lens, and the Fujinon XF 23mm f/2 R WR, which is available at Amazon for about $450, is a great choice for that role. This lens is superb, small and lightweight, and the focal-length is good for everyday shooting. If you’ve never owned a prime lens before, this is an excellent one to start with. There are several good alternatives, including the more expensive Fujinon XF 23mm f/1.4 R, the more wide-angle Fujinon XF 18mm f/2 R, the more telephoto Fujinon XF 35mm f/1.4 R and the more compact Fujinon XF 27mm f/2.8, all of which are quality lenses that are worth having. Pick one, as you should definitely own one.

Fujinon XF 60mm f/2.4 R Macro

From Dust To Dust – Great Sand Dunes NP, CO – Fujifilm X-Pro2 & 60mm

One of my favorite lenses is the Fujinon XF 60mm f/2.4 R Macro, which is available at Amazon for about $650. This lens is a short telephoto (in other words, telephoto but not too telephoto), which gives you a little more reach than the kit zoom, and is great for portraits or landscapes. It’s a macro lens, if just barely, which allows you to focus closer to the subject than many other lenses. I find it to be quite versatile. The quality is exceptional, and it’s pretty small and lightweight for what it is. If there is one complaint it’s that autofocus is a tad slow, which is typical of macro lenses, but it’s not that big of a deal. Alternatively, the Fujinon XF 56mm f/1.2 R, which some consider to be the very best Fujinon lens, is a similar focal length, but it’s about $1,000, and the Fujinon XF 80mm f/2.8 R LM OIS WR Macro, which also gets brought up in the “best Fujinon” conversations, might be a better macro lens, but it costs about $1,200.

Fujinon XF 90mm f/2 R LM WR

Great Salt Lake Evening – Layton, UT – Fujifilm X-T20 & 90mm

A great portrait lens, which is also a great landscape lens when you are a distance from the subject, is the Fujinon XF 90mm f/2 R LM WR. It’s available at Amazon for about $950. This lens is a bit big and heavy, but it’s super sharp and captures lovely images. Because of its focal-length, it can be tough to use at times, but in those situations where you can use it, the lens delivers stunning results! As far as image quality is concerned, this is my favorite Fujinon lens. Alternatively, the Fujinon XF 80mm f/2.8 R LM OIS WR Macro, which is more expensive and not quite as telephoto, is really your only other option (outside of a telephoto zoom lens), but it’s also an excellent choice.

The list of Fujinon lenses above, plus the alternatives mentioned, are only some of the lenses available for your Fujifilm X camera. There are other great Fujinon options, plus third-party lenses, that you might also consider. These lenses have worked well for me and my photography, and I believe that they will do well for others, as well. If you do go with my suggestions, know that I am sincere in my recommendations, but that doesn’t mean that those lenses are necessarily the right ones for you and your photography, because I don’t know what your exact needs are. These are definitely generalized suggestions, and it’s a good idea to consider what would be the best options for what you will be capturing. Anytime you see someone recommend a certain camera or lens or other gear, it’s smart to do your own research to better understand what your needs are and how to best meet those needs. I hope that this article has been helpful to you in some way in your search for a new lens for your Fujifilm camera!

Part 2 – Third Party Lenses For Fujifilm X

Focus On What Matters

Posted on December 16, 2018 by Ritchie Roesch

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I’ve been thinking about focus a lot lately. Not focus of the lens, but focus of the mind and life. How can I photographically improve? How can I use my time better? What should I be doing different? There are a lot of different aspects of this that I could talk about, and I’ll try to get to several of them in this article.

What comes to my mind first regarding focus and photography is composition. Something catches your eyes and you want to capture it with your camera. You have to consider what it is exactly that you wish to make a picture of. There is something about the scene that fascinates you, but what is it? Is it the light? The color? Design? Juxtaposition? Contrast? How can you best photographically communicate that? Once you’ve answered those questions and many others, then you can go about creating a meaningful image by cutting out everything that isn’t important.

Photography is a lot like sculpting. The sculptor starts with a rock and chisels away everything that isn’t the finished sculpture. The photographer starts with a vast scene and removes everything that isn’t the picture that’s in his or her mind. Focus on what the picture should look like, and then take out of the frame everything that doesn’t belong. Less is more. Successful photography is often about non-verbally communicating as clearly and concisely as possible.

I get asked sometimes how I find time to photograph every day. Life is busy. I have four young kids that keep me immensely occupied. I have to put food on the table and a roof over my family’s heads. There are so many different people and things that require my attention. It’s often easier to not photograph. On the flip side it’s also easy to photograph too much and neglect the more important things around me. I get pulled in a lot of different directions. Finding balance is difficult, but possible.

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When you are passionate about something you find the time for it. I’m passionate about my family. I’m passionate about photography. I’m passionate about writing and other things. I make time for the things that I love. Something’s got to give, so I spend less time on the things that don’t matter as much to me.

You have to focus your time deliberately and wisely. If you are flying day-to-day by the seat of your pants you’ll spend too much time on one thing and ignore the others. Everything will find itself unbalanced. You have to focus your time and energy with purpose. You have to set aside a predetermined amount of time to your passion, and focus on accomplishing what you need regarding that passion within that time.

Sometimes things can spill over from one thing into another. For example, I love photography and I love my family, so I can sometimes photograph while I’m doing things with my family, or my family can become the subject of my photography. The caution here is to not let the camera interfere with family time, and not let family interfere with camera time. It’s important to set aside time that’s just for family and just for photography. There has to be a balance. It takes careful planning, but it is possible to accommodate a lot of different things in life.

Everyone should have passions and everyone should have dreams. Your passions will be the focus of your life. Where two (or more) passions meet is where you’ll do your best work. For example, if you love photography and also horses, you should combine the two passions and create your best work. Dream of what you could possibly create by photographing what you love!

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I think a lot of people photograph whatever it is that catches their eyes at any given moment. I know that I do this often, and there isn’t necessarily anything wrong with it, but it creates disjointed work. It’s better to focus one’s efforts onto refined ideas. The more specific you can be about what you photograph the better. You could call it specializing, but I don’t think you have to pick just one genre. I suggest focusing your attention on very specific photographic topics and create a cohesive body of work. If there is some subject, object, genre or style that you are particularly fascinated by, focus your efforts on that. I believe that the more specific you can be the more successful you are likely to be.

Richard Steinheimer once said something to the effect of, “Photography is about being in the right place at the right time, and that often means going places that others aren’t willing to go and at times that they’re not willing to be there.” In other words, a big part of photography is luck, but you can create your own luck through determination and preparation. Focus your energy into being in the right places at the right times to capture great photographs. This might entail extra research, it might entail going down the road less traveled (metaphorically and literally), it might entail getting out of bed and venturing out into the cold while everyone else is warm and comfortably sleeping. Whatever it means, you have to be determined to do it.

I find myself too often with metaphorically blurred vision. I feel that sometimes my efforts are going nowhere, that I’m just spinning my wheels. I need to focus better, and that includes my time, my dreams, my efforts, my subjects, my compositions and more. It’s about refining, which means removing the unnecessary stuff that just takes up time and space, and clearing away all of the useless distractions that abound each day. Focus more on the things that matter and less on the things that don’t.

Why Bokeh Is Overrated

Posted on December 16, 2018 by Ritchie Roesch

Kitchen Flowers – Pawhuska, OK – Fujifilm X-Pro2 & 60mm

Within photography circles, bokeh is an often discussed aspect of an image, and this is especially true over the last ten or fifteen years. If you aren’t sure exactly what bokeh is, don’t worry, you are not alone, as a lot of people misunderstand it. I will do my best to explain it to you and also explain why it’s not as important as many people think.

Bokeh is defined as the quality of the out-of-focus area of an image. It’s how well a lens renders blur, the aesthetics of it. It’s often described in terms like good, creamy, smooth, bad, harsh, distracting, swirly, soap bubble, and so forth. It’s very subjective, and you can use any adjective you want to help describe it. What might be characterized as good bokeh by you might be described differently by another person.

I don’t remember hearing the word bokeh spoken even once when I studied photography in college 20 years ago. It’s not that it didn’t exist, because obviously bokeh did exist, but it didn’t really matter. You either liked how a certain lens rendered blur or you didn’t, and few were trying to quantify it or rate it. Nowadays people spend a lot of time and energy searching for lenses that produce the best bokeh, analyzing reviews and charts that attempt to rate it.

You will hear terms like “bokeh monster” when describing a lens and “bokeh master” when describing a person. People will say that a certain lens produces a lot of bokeh, which doesn’t make any sense, because bokeh is defined by character and is not a measurement. It’s a misunderstanding of what bokeh is. You can’t have more bokeh or less. You can only have nice or ugly bokeh, or some other description of the quality of the aesthetics.

Holiday Decor – South Weber, UT – Fujifilm X-T20 & 90mm

People confuse bokeh with depth-of-field, but they are two entirely different things. Depth-of-field is the amount of an image that is in focus, determined by the aperture, subject distance and non-subject distance, focal length of the lens, as well as the physical size of the sensor or film. A lot of people mean depth-of-field when they say bokeh. It’s a misunderstanding of terms! Depth-of-field is a mathematical calculation, while bokeh is subjective. Depth-of-field is objective and can only be described by measurement terms. A shallow depth-of-field creates a blur in a photograph, while bokeh is the description of the quality of that blur.

To achieve an out-of-focus area within an image, one needs to use a large aperture or focus really close to the end of the lens or both, which will create a shallow depth-of-field. A lot of people think that you need a large aperture, such as f/2, to achieve blur, but it depends on how close the subject is to the end of the lens. For example, in macro photography, you might have a shallow depth-of-field with an aperture of f/16 because the subject is so close to the lens. It is a math equation, and people have created calculators to help more easily understand what settings are needed to attain certain results. Generally speaking, you will have a smaller depth-of-field, which will render more blur, when using a larger aperture.

Rating bokeh is overrated. It’s something photographers on message boards talk about much too much. It doesn’t matter anywhere close to what some people would have you believe. The vast majority of people who view your pictures have no opinion whatsoever on the quality of the blur that they’re looking at. For anyone to even notice, there has to be something about it that stands out, such as swirly bokeh or really bad bokeh. Most modern lenses are precision engineered, so the flaws that make bokeh stand out don’t exist. Almost all newer lenses produce bokeh that’s at least mediocre, and most people, particularly non-photographers, cannot distinguish mediocre bokeh from great bokeh.

Tricycle In The Woods – South Weber, UT – Fujifilm X-E1 & Helios 44-2

Bokeh doesn’t matter because it’s subjective. What looks mediocre to you might look fantastic to someone else. People have different opinions. As long as it’s not bad bokeh, which I would define as being distracting to the image, then I’m perfectly fine with the quality of the blur, however the lens renders it. It’s actually difficult to find a lens that produces bad bokeh. Perhaps some cheap zoom lenses are prone to it. Most lenses render blur decently enough that viewers don’t notice the quality of it and, perhaps more importantly, they don’t care.

Ansel Adams said, “There’s nothing worse than a sharp image of a fuzzy concept.” A fuzzy image of a fuzzy concept might be worse. Either way, the point is that the concept is what’s most important, and the other aspects, such as sharpness and bokeh, are not particularly critical. You can have a great image with poor bokeh and a poor image with great bokeh. The quality of the bokeh has little to do with the outcome of a photograph. It’s better to spend time and energy on image concepts than technical qualities.

Bokeh is the quality of the blur in an image. I’ve already said that, but it’s a good reminder of just how insignificant it really is. Think about it, we’re talking about the background blur. There are so many other more important things that we could be discussing! Bokeh is a popular topic, and a lot of people want to know more about it and are searching the internet for opinions. It’s good to know what it is, but it’s not something to get wrapped up in. You either like how a lens renders blur or you don’t, and either way it’s not a big deal.

My Fujifilm Camera Recommendations

Posted on December 7, 2018 by Ritchie Roesch

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I’ve been asked several times lately which Fujifilm camera one should buy. People are looking for camera recommendations, and they’re interested in my advice. Since it’s December and Christmas is right around the corner this is something that’s on many people’s minds. I don’t necessarily like giving my opinion on this because everyone’s wants and needs are different, so what would be great for one person might not be for another, but I will do my best since it is a topic of interest for some of you out there.

Fujifilm makes many different cameras with many different features because the wants, needs and budgets of photographers can vary greatly. There is, however, one camera that’s easy to recommend, and that’s the Fujifilm X-T20. This is a great all-around middle-road offering that’s rich on features, not too expensive and a great choice no matter your skill or budget. The X-T20 is a camera that’s easy to suggest to anyone.

Stark Salt – Wendover, UT

If you’re thinking that the X-T20 is not high-end enough for you, there are four great alternatives: the X-T2, the X-Pro2, the X-H1 and the X-T3. The X-T2 is the best bargain of the four, the X-Pro2 is my personal favorite of the four, the X-H1 is the only one with in-body-image-stabilization, and the X-T3 is the latest and greatest. If video capabilities are important, the X-H1 and the X-T3 are your best bets. If you want the very best, that’s probably the X-T3, although I’d argue that any of the four could be “best” for different reasons.

If you’re thinking that the X-T20 is too expensive, you have three good options: the X-T100, the X-A5 and the X-A3. These three cameras have a traditional Bayer sensor instead of an X-Trans sensor and have a more basic processor, but they are still good cameras that are capable of excellent image quality. The X-T100 is the best of the bunch, but even the X-A3, which is a couple of years old now, is a great low-budget option and perhaps the best choice for someone’s very first interchangeable-lens camera.

Snake River Fog – Grand Teton NP, WY

There are a few alternatives to the X-T20 that I haven’t mentioned yet. The first is the X-E3, which is very similar to the X-T20 but with a different design and slightly different features. The X-E3 would be my second-place recommendation and is definitely worth taking a look at. Next is the X100F, which is a fixed-lens camera that is quite excellent and easy to love, but it might not be for everyone. Perhaps it is a good gift option for the photographer who has everything. Finally, there is the XF10, which is also a fixed-lens camera but is on the bargain end of things. It’s the smallest camera mentioned in this article (and one of the cheapest, too), yet it is capable of capturing beautiful pictures.

There, you have it! If you are camera shopping, look first at the X-T20, then decide from there if you need to move up to the more expensive models, move down to the cheaper models, or look at one of the other alternatives. You really can’t go wrong with any of the cameras, because they could all serve a purpose no matter who you are, but I think the middle is a good place to begin a search.

Keyhole Monochrome – Salt Lake City, UT

Alternatively, buying an older model second-hand isn’t a bad idea at all. My first Fujifilm camera was a used X-E1, which I captured many great pictures with. It’s very much a capable camera today. There are a lot of great Fujifilm models that are a little older, but are still good quality cameras, such as the X-T1, X-T10, X-E2 (with or without the “s”), X-Pro1, X70, X100T, etc. You can get a used model that’s not quite as good as what’s brand new but not all that far from it either, for significantly less money.

You might be wondering about the photographs above. I purposefully didn’t label what camera they were captured with because I wanted it to be a surprise at the end. The picture Stark Salt towards the top was shot with a Fujifilm X-A3, which is an incredibly cheap camera right now because it’s not the latest model. The next image, Snake River Fog, which is one of my all-time favorites that I have hung on my wall at home, was captured using a Fujifilm X-E1. The last picture, Keyhole Monochrome, was shot using a Fujifilm XF10. These three cameras can be found for $500 or less, which demonstrates that even the cheapest options are still good options. It’s never about how expensive your camera is, it’s always about how you use what you have.