Creative Collective 026: Using Color for Dramatic Pictures

Want the subject in your picture to stand out? There are a few tricks: leading lines, composition, contrast, and color theory (an underutilized tool that seems to be used more often by accident than on purpose). Of course, the problem with color theory is that it can get complex and there are varying schools of thought. There are entire classes in college dedicated to this subject. I prefer simplicity, so we’ll take the easy route as we dive into color theory for photography.
Note: this was a Creative Collective article, but now it’s available to everyone.

Two decades ago when I first began to learn color theory for photography, a photographer gave me this advice: look for contrasting colors. Red and green go together, blue and orange go together, and yellow and purple go together. A red rose against green leaves will stand out. A green umbrella against a red building will stand out. An orange rock formation against a blue sky will stand out. Blue furniture next to orange curtains will stand out. You get the idea. Blue/purple and yellow/orange are a bit interchangeable: yellow stands out against blue and orange stands out against purple.
Easy-peasy-lemon-squeezy, right?
Let’s take a look!
Red & Green

Orange & Blue
Purple & Yellow
I had a harder time finding purple+yellow examples.
If you want your subject to stand out, place it against an opposite color on the color wheel. It doesn’t have to be exactly opposite, but the closer the better. In the picture at the top of this article, the boy wearing orange stands out against the blue-reflected wet sand, and your eyes are immediately drawn to it. In the groups of examples above, you can get a good idea of how it works.
Of course, it can get a lot more complicated than that, because each color can have a different brightness and temperature. There’s bright yellow and dark yellow—something bright against something dark will stand out (and visa versa). There’s warmer green and cooler green—something warm will stand out against something cool (and visa versa).
You can ask yourself, “Is this color the opposite on the color wheel?” Or, even easier, “Do I have a warm and cool color?” It can be warm against cool or cool against warm. What are warm colors? Red, orange, and yellow. What are cool colors? Purple, blue, and green. But, yellow-green can be warm and reddish-purple can be cool—no surprise, there are grey areas. Without thinking too deeply about opposite colors on the color wheel, simply combine warm and cool colors to achieve dramatic results.
Let’s take a look!
Warm & Cool



Color theory isn’t the only way or even the “best” method to make your subject stand out in the frame—you can get dramatic results using a number of different methods, or even combine them; however, using color is an excellent way to have your subject stand out, and to draw the viewer right into the subject in a dramatic way. Color theory can get complex, but it doesn’t have to be—remember, opposite colors will stand out against each other. Even easier, warm colors and cool colors will stand out against each other, whether they’re opposites or not. If your subject is red, orange, or yellow (or a variant shade of these), place it against purple, blue, or green to draw the viewer in.





















































































































































