Fujifilm X70 (X-Trans II) Film Simulation Recipe: Classic Kodak Chrome

Road Work Ahead – Glendale, AZ – Fujifilm X70 – “Classic Kodak Chrome”

Earlier this year I started a new Film Simulation Recipe series with the intention of customizing each film simulation to be optimized for the aesthetic that Fujifilm intended. In other words, make a nice-looking recipe that is similar to yet better than the stock look of a film simulation. The first recipe in this series is Standard Provia, the second is Improved Velvia, and the third is Everyday Astia. Now it’s time for Classic Chrome!

The problem with creating a Classic Chrome recipe for this series is there is already one that optimizes the aesthetic that Fujifilm intended. It already exists! So the challenge, of course, is to create something similar yet different, and hopefully every bit as good as the “old” recipe. Also, I thought to do it for X-Trans II cameras, which have thus far been left out of this series. I call this recipe “Classic Kodak Chrome” because the Classic Chrome film simulation is supposed to resemble a Kodak aesthetic, and this recipe definitely does. Fujifilm would never call the film simulation Kodak Chrome (even if they had the rights to use the brand name), but that doesn’t prevent me from including the Kodak name in my recipe.

Please, Dad—No More Pictures! – Buckeye, AZ – Fujifilm X70 – “Classic Kodak Chrome”

Most X-Trans II cameras have the Classic Chrome film simulation, but not all; this “Classic Kodak Chrome” Film Simulation Recipe is only compatible with those X-Trans II cameras with Classic Chrome, such as the X100T, X-E2, X-E2S, X-T1, X-T10, X30, X70, and XQ2 . Unfortunately, this recipe is not compatible with the X100S, X20, and XQ1, even though they are X-Trans II. Those with Bayer models with Classic Chrome can also use this recipe, although it will render slightly different on those cameras.

Classic Chrome
Dynamic Range: DR200
Highlight: -1 (Medium-Soft)
Shadow: 0 (Standard)
Color: +1 (Medium-High)
Sharpness: 0 (Standard)
Noise Reduction: -2 (Low)
White Balance: Auto, +2 Red & -2 Blue
ISO: Auto up to ISO 3200

Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs captured on my Fujifilm X70 using this “Classic Kodak Chrome” Film Simulation Recipe:

R2-D2 Junkyard – Buckeye, AZ – Fujifilm X70
Old School Diner – Glendale, AZ – Fujifilm X70
Three Scary Pumpkins – Buckeye, AZ – Fujifilm X70
Big Intersection – Glendale, AZ – Fujifilm X70
In Step – Glendale, AZ – Fujifilm X70
Old Garage – Glendale, AZ – Fujifilm X70
Yellow Building Behind White Fence – Glendale, AZ – Fujifilm X70
Small Neighborhood Flowers – Glendale, AZ – Fujifilm X70
Autumn Window – Glendale, AZ – Fujifilm X70
Doll & Toy Museum – Glendale, AZ – Fujifilm X70
Brick, Tree, Sun – Glendale, AZ – Fujifilm X70
Trees & Glass – Glandale, AZ – Fujifilm X70
Tree Tops & Cyan Sky – Buckeye, AZ – Fujifilm X70
Singular Garden Blossom – Buckeye, AZ – Fujifilm X70
Pink Summer Blossom – Buckeye, AZ – Fujifilm X70

Comparison

“Classic Kodak Chrome” recipe
Factory default Classic Chrome

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Why the Fujifilm X70 is Great — 15 Frames on Kodak Portra 160 — An Impromptu Lake Trip

Ocean Kayaks – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”

You should always have a camera with you.

The Fujifilm X70 is so small that it fits into my pants pocket, making it convenient for carrying literally everywhere. When I head out the door, no matter where I’m going, I shove the X70 into my pocket, along with my wallet, keys, and phone. I don’t always use it, but sometimes the opportunity presents itself, and I’m grateful to have a camera with me.

I was recently out running some errands with my wife, Amanda, and the kids. After we finished our tasks, Amanda asked, “Want to go to Lake Pleasant, just to check it out?” I’m always up for an adventure; besides, over 20 years ago, Amanda and I used to go to this lake, and we hadn’t been back since. So I eagerly answered, “Let’s go!”

Old Dock, New Dock – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”

I hadn’t been to Lake Pleasant in a long, long time. The drive out there was vaguely familiar yet a whole lot different. Much had changed. While the body of water is still outside the city—way out in the lonely desert—the city sprawl is inching closer and closer, and the lake has seen quite a bit of development. I’m sure it happened slowly, but, because I hadn’t seen it in so long, it was a bit shocking to me. There weren’t many people there, but I’m sure on a holiday weekend or during the summer heat the place is probably extremely crowded. We didn’t stay long, but because I had a camera with me I was able to capture these 15 pictures.

One of the custom presets programmed into my Fujifilm X70 is the Kodak Portra 160 Film Simulation Recipe. I thought it would do well at this location, so I chose it. This is one of my favorite recipes for X-Trans II cameras, and it didn’t disappoint on this adventure, delivering a Kodak-like color negative film aesthetic. These pictures are unedited, aside from some minor cropping and straightening on some of them, and is how they came out of the camera.

You never know when photographic opportunities will present themselves, so it’s best to always be prepared. I would have been disappointed that I didn’t have a camera if I hadn’t had the X70 in my pocket. Instead, because I did have it, this impromptu trip to the lake yielded some interesting pictures, which will serve as reminders to this quick adventure for years to come.

Kayaker – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Short Rope off a Long Pier – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Water Wench – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Water Watching – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Paqua – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Wench & Docked Boats – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Repair Kit – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Dolly – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Slip Away – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Barrel Cactus Blue – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Pleasant Lake – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Desert Water – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”
Saguaro Hill – Lake Pleasant, AZ – Fujifilm X70 – “Kodak Portra 160”

I mentioned at the beginning of this article that I had also put my phone into my pocket, which is an iPhone 11 with the RitchieCam camera app on it. For those who don’t know, I have my very own iPhone camera App, available in the Apple App Store. Even if I had failed to bring a Fujifilm camera, I would still have had my phone. Or, in the case of this particular trip, in addition to the X70, I also had RitchieCam on my iPhone (selecting the Sunny Day filter), and I used both to capture pictures.

Deserted Boats – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Hole View – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Lake Vista – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Scorpion Bay Kayaks – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”
Orange Dolly – Lake Pleasant, AZ – iPhone 11 + RitchieCam – “Sunny Day”

Fujifilm X70 vs Fujifilm XF10 vs Ricoh GR …in 2022

Fujifilm X70

This post is by popular demand! Ever since I started sharing pictures captured with my new-to-me Fujifilm X70, I’ve been bombarded with requests to compare the camera with the XF10 and the Ricoh GR models. And I fully understand why: there aren’t very many truly pocketable APS-C fixed-lens cameras, yet these are perfect for travel, street, and to just carry everywhere and use literally every day. There’s definitely a draw to them, and I can’t fathom why they’re not even more popular. Every photographer should want one of these, or something like them, but they often stay in a state of obscurity. I find it odd, but that’s the way it is.

We’ll start this off with a comparison of the two Fujifilm models: X70 and XF10. What’s similar and what’s different? Which one is better? Of the two, which should you buy?

At first glance you might think they’re the same camera, because they look very similar, and have nearly identical dimensions. The XF10 is lighter than the X70 because it has more plastic in its construction, and it feels like a cheaper camera (which it is). The lens is optically the same, but the X70 has an aperture ring while the XF10 doesn’t. The X70 also has a tilting rear screen, something not found on the XF10. And then there’s the dial: PASM vs Shutter Knob—regular readers of this blog know already that I don’t prefer PASM (putting it mildly), but maybe you do. The XF10 doesn’t have a hot shoe, or C1-C7 Custom Presets. The X70 has a 16-megapixel X-Trans II sensor, while the XF10 has a 24-megapixel Bayer sensor—I think, as far as image quality goes, they’re pretty similar, and I wouldn’t call one output “better” than the other. The XF10 is newer, released more than two-and-a-half years after the X70.

Fujifilm XF10

There are some things, such as Snapshot, that I like about the XF10, but there are some things, such as a generally sluggish performance, that I don’t. Between the two, it’s clear that the X70, despite being an older model released in 2016, is the more premium option, and it is the camera that I prefer of the two. The X70 is a keeper if you’ve got one; the XF10 is dispensable. With that said, the X70 can be hard to find (those who own them rarely sell them) and are often expensive. The XF10 is much easier to find, but finding a bargain on one can still be a challenge. If you are on a tight budget or don’t have much patience (and don’t mind the limitations of this model), the XF10 is a very good runner-up, but if you want the better option of these two, the X70 is the one to go with. Both models have been long discontinued, so don’t expect to find one brand-new, and if you somehow do, know that it will come with a premium price tag; otherwise, you’ll have to be satisfied with something that isn’t new but is new to you.

How does the X70 (and XF10) compare to the Ricoh GR cameras? I’m most known for my Fujifilm Film Simulation Recipes, but lesser known are my Ricoh GR Recipes; I know a thing or two about both brands. I own a GR and a GR III. The GR II is essentially the same camera as the GR (just minor improvements), so everything that I say about the GR in this discussion will apply to the GR II. The GR IIIx has a different focal-length lens, but is otherwise very similar to the GR III, so what I say about the GR III applies also to the GR IIIx. I hope this makes sense and helps to simplify things a little.

The Ricoh GR models are not as pretty as the Fujifilm models, but what they lack in beauty they make up for in compactness. While the X70 and XF10 are small, the GR cameras are really small, which makes them even easier to carry with you everywhere. The GR III is just a little smaller than the GR I & II. Functionality and feature wise, all of the GR models are more similar to the XF10 than the X70. The rear screens are fixed. There’s a PASM dial. There’s no aperture ring around the lens. The GR cameras aren’t laggy like the XF10, though, plus there’s a hot shoe.

Ricoh GR

Image quality on the GR cameras are similarly good compared to the Fujifilm models. My opinion is that the GR, which was released in 2013 and features a 16-megapixel camera, has the “worst” technical image quality of all of these cameras, but there’s some sort of pixie dust that gives it a special quality—I’m not exactly sure what it is, but there’s an unexpected appealing quality to the images (this applies also to the GR II, released in 2015). The GR III, which has a 24-megapixel sensor and was released in 2019, has superior technical image quality over the GR, but lacks a little of that pixie dust. Is technical image quality more important, or that hard-to-define special quality? Your answer will reveal which GR camera to consider. I personally like the GR III a little more than the GR.

What’s better, though: Fujifilm or Ricoh? That’s a really tough decision. I do like Fujifilm’s JPEGs a little more than Ricoh’s, but they’re both very good; the “color science” and approach to JPEG output is different, so you might prefer one over the other (I personally prefer Fujifilm’s, no surprise, but everyone is different). Between the XF10 and any of the GR models, I would go with Ricoh, but Ricoh isn’t the hands-down winner—the XF10 is nearly as good, but the GR cameras are slightly better, in my opinion. Between the X70 and Ricoh, I give the X70 the edge, because the design and shooting experience is superior. Even though the GR models are noticeably smaller and fit just a little easier into my pockets, I’d choose to take the X70 with me instead, as it’s more fun to shoot with. The GR III is the only model that you can still buy brand-new, so if you don’t want to purchase a used camera, it’s your only option.

The best case scenario is if you can own multiple cameras, because each have their advantages and disadvantages. There are times when each of the models discussed in this article could be the best choice. If you own a Fujifilm camera and a GR camera, that allows you to choose which one you think will work best for you in the situations you anticipate encountering. However, if it can only be one, I recommend the Fujifilm X70 (even though I’ve only owned it for a short time), followed very closely by the GR III, then followed very closely by the GR or GR II (get the GR II if the price is the same), then followed very closely by the XF10. Some might disagree with that ranking, but that’s my opinion. I do hope this article is helpful for those trying to decide which one to get.

None of these cameras are perfect by any means, but they are all perfect for shoving into a pocket and carrying with you everywhere. Can’t afford any of them? Don’t worry, just use your phone—if you have an iPhone, be sure to try my RitchieCam camera app! This can serve a similar purpose, and since you already have your phone on you, it’s not necessary to also carry a camera. While I have a phone with RitchieCam in my pocket, I’ll often have a Fujifilm X70 or Ricoh GR III in a pocket, too.

Fujifilm X70

Monochrome Red” recipe
Kodak Color Negative” recipe
Kodak Color Negative” recipe

Fujifilm XF10

Velvia” recipe
Classic Chrome” recipe
Monochrome” Recipe

Ricoh GR

Monochrome Negative” recipe
Negative Film” recipe
Color Chrome” recipe

Ricoh GR III

Americana Color” recipe
Vibrant Analog” recipe
Analog Film” recipe

RitchieCam

Instant Color 3” filter
Faded Film” filter
MetroColor” filter

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Ricoh GR III Amazon B&H
Ricoh GR IIIx Amazon B&H

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Fujifilm X70 (X-Trans II) Film Simulation Recipe: Fujichrome Slide

Dying Garden Rose – Buckeye, AZ – Fujifilm X70 – “Fujichrome Slide”

Sometimes you can get interesting results when you change the film simulation that a Film Simulation Recipe calls for. In this case, the recipe was Monochrome Red, which calls for Monochrome+R, and the film simulation that I used instead was Provia. I actually don’t like the Provia film simulation as much as most of the others, I think because it doesn’t much resemble Provia film; however, I do like how this recipe renders images, so perhaps I’ve been a little too critical of the “standard” film simulation.

This recipe doesn’t match Fujichrome Provia 100F film, but it is much closer to the film than just using default Provia. If you are looking for an X-Trans II recipe that’s in the neighborhood of Fujichrome Provia 100F, and don’t mind that it’s not exactly right, this one’s for you! It has a good deal of contrast (but not too much), and has vibrant colors (but not too vibrant)—definitely a (non-Velvia) Fujifilm color reversal film vibe. If you like this recipe, you should also consider trying Provia Negative.

Fisherboy – Litchfield Park, AZ – Fujifilm X70 – “Fujichrome Slide”

This “Fujichrome Slide” Film Simulation Recipe is compatible with all X-Trans II cameras. Those with X-Trans I or Bayer models can use it, too; however, it will render slightly differently—I tried it on my X-Pro1 and the results were good; similar but not identical to my X70.

Provia/Std
Dynamic Range: DR400
Highlight: -1 (Medium-Soft)
Shadow: +2 (Hard)

Color: +2 (High)
Sharpness: +1 (Medium-Hard)
Noise Reduction: -2 (Low)
White Balance: Fluorescent 1, -4 Red & +7 Blue
ISO: Auto up to ISO 3200

Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs captured on my Fujifilm X70 using this “Fujichrome Slide” Film Simulation Recipe:

Beyond Orange – Goodyear, AZ – Fujifilm X70
Three Beams & Palm – Litchfield Park, AZ – Fujifilm X70
Palm Bush – Goodyear, AZ – Fujifilm X70
Shriveling Bloom – Buckeye, AZ – Fujifilm X70
Trumpet Vine – Buckeye, AZ – Fujifilm X70
A Yellow Trumpet Blossom – Buckeye, AZ – Fujifilm X70
Moth Wall – Buckeye, AZ – Fujifilm X70
Rose Palm Evening – Litchfield Park, AZ – Fujifilm X70
Fisher Jon – Litchfield Park, AZ – Fujifilm X70
Tree & Home Reflection – Litchfield Park, AZ – Fujifilm X70
Little Boat in the Little Lake – Litchfield Park, AZ – Fujifilm X70
Suburban Lake Reflection – Litchfield Park, AZ – Fujifilm X70

Find this Film Simulation Recipe and nearly 250 more on the Fuji X Weekly — Film Recipes App!

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Fujifilm Needs to Drop Everything and Make an X80

Fujifilm X70 — Captured with a Fujifilm X100V + Kodak Tri-X 400 recipe.

Fujifilm needs to drop whatever they’re currently doing, and make an X80. This should be priority number one!

Not that I think they’re going to do this—I really don’t think they will—but they absolutely should. They should do it right, and they should do it right now.

Fujifilm introduced the X70 in January 2016 and discontinued it in December of that same year. You might think that the camera was a flop, but it wasn’t. Unfortunately, to Fujifilm’s surprise, shortly after the camera launched, Sony suddenly discontinued the 16-megapixel APS-C sensor that the X70 used, and Fujifilm had no choice but to fully move on to X-Trans III as quickly as possible. The X70 was a casualty of that situation. No successor was ever made, supposedly because heat dispersion was an issue with the X-Trans III sensors. Even though the camera is six years old now, people love their X70 camera—you don’t see very many for sale, and when you do it’s usually for a similar price to, or even higher than, the original MSRP.

Even though the camera is an old model, photographers are still enjoying their X70. Omar Gonzalez said that he loves the X70, and it’s his favorite fun pocketable camera. Reggie Ballesteros called it his favorite pocket cam. Samuel Streetlife called it an amazing camera for street photography and it’s sad that Fuji didn’t continue this line. People love the X70 because it is basically a smaller and more wide-angle X100T, but without a viewfinder; the viewfinder is a make-or-break for some, but other people don’t mind its absence at all.

So what would an X80 look like? What features should it have?

Fujifilm should try, as best as practical, to keep it the same size and shape as the X70. It should have the same 18.5mm (28mm full-frame-equivalent) lens. The rear screen can stay the same. I’m sure that Fujifilm would replace the d-pad with a joystick… I’d like to see both, but it will be a joystick and not a d-pad (and not both). Fujifilm should include the shutter/ISO knob of the X100V. Swap the command switch thing for a command wheel. Otherwise, don’t change a thing. The X70 is a cult classic because Fujifilm did so much “right” with it. Don’t overcomplicate it; don’t “fix” what’s already good.

Fujifilm X70 — Captured with a Fujifilm X100VGAF 500 recipe

The electronic viewfinder will be the controversy. The X70 doesn’t have one, and I personally don’t think it’s a requirement for the X80, but some people will have a strong opinion that, in 2022 (or 2023), it is a requirement. Perhaps Fujifilm should consider a pop-up viewfinder (right underneath where the X70 says “X70”) similar to the Sony RX100 III, or (my preferred option) a shoe-mount viewfinder that’s an optional accessory.

Obviously on the inside it needs to have a new sensor and processor. X-Trans IV? X-Trans V? Something else? Heat dispersion is obviously the biggest obstacle. The Fujifilm X100V can run hot, and it has a larger body, so it’s possible that the X-Trans IV sensor, despite being “cooler” than X-Trans III, is still too hot. Is the 26mp stacked X-Trans V sensor cooler? I know it’s quicker, but instead of quickness, can it be utilized for its coolness? How about the 40mp non-stacked? I personally would prefer it to not have a Bayer sensor, but if it did, it needs to have Acros and Classic Negative and Clarity and all that, which hasn’t been included on any Bayer model. I don’t know what sensor it would need to be or what Fujifilm needs to do to make it work, but I’m sure it’s possible, and they should do what it takes to figure it out.

How much would an X80 cost? The X70 had an MSRP of only $700, which seems like a steal of a deal! I think the X80 could have an MSRP of around $1,000 and people would buy it. Go much higher than that and people will start expecting more premium features (like weather sealing), but even at $1,200 I’d preorder it. Look, a Fujifilm X-E4 with the 18mm pancake, which is still noticeably larger than the X70 yet the closest you can get to it with Fujifilm’s current lineup, will run you $1,450, so it shouldn’t seem unreasonable to pay significantly more for the X80 than the X70. Heck, some people will pay a grand for a used X70!

If Fujifilm made an X80, that would be epic. It’s my number two “wow” camera that Fujifilm should make. However, I believe that Fujifilm believes that the market for such a camera came-and-went, and current camera buyers aren’t as interested in such a model; however, the feedback that I have received suggests that there would be a heck-of-a-lot of excitement for an X80 if Fujifilm ever did make one. I hope they do.

It’s your turn! What features should a Fujifilm X80 have? Which sensor? Would you buy one if they made one? Let me know your thoughts in the comments! While I think most likely Fujifilm will never read this, there is a chance that they might—if they do, make sure your voice has been heard.

Fujifilm X70 (X-Trans II) Film Simulation Recipe: Monochrome Red

Houses, Reflected – Litchfield Park, AZ – Fujifilm X70 – “Monochrome Red”

Back when I shot black-and-white film, I usually used a color filter to manipulate the shades of grey, and for landscape photography the Red filter was my most-used option. You cannot use these filters on your Fujifilm camera, but Fujifilm does provide you with three faux filters: +Y, +R, & +G. These mimic the aesthetic of using a Yellow, Red, or Green filter (sort of). In my opinion, +R doesn’t actually replicate the use of a Red filter very well; it’s more like an Orange filter. This recipe is intended to produce a look more similar to a Red filter on black-and-white film, which means that it will darken blues and lighten reds.

I actually created this “Monochrome Red” Film Simulation Recipe several months back on my Fujifilm X-T1, but that camera has a dirty sensor in need of a cleaning, so I never shared the results. Then I moved, and the X-T1 got packed away for awhile. Just recently I purchased a different X-Trans II camera—an X70—so I plugged this recipe into it and began shooting. This is an excellent option if you are looking for a black-and-white recipe, and is especially good for landscape photography.

Sunlit Flowers – Litchfield Park, AZ – Fujifilm X70 – “Monochrome Red”

The “Monochrome Red” recipe is compatible with all X-Trans II cameras. If you have an X-Trans I or Bayer model, the results will be ever slightly different, but very similar, and you can definitely use it—if you have an X-Pro1 or X-T200 or anything like that, feel free to give this recipe a try.

Monochrome+R
Dynamic Range: DR400
Highlight: -1 (Medium-Soft)
Shadow: +2 (Hard)
Sharpness: +1 (Medium-Hard)
Noise Reduction: -2 (Low)
White Balance: Fluorescent 1, -4 Red & +7 Blue
ISO: Auto up to ISO 6400

Exposure Compensation: 0 to +1 (typically)

Example photographs, all camera-made JPEGs captured on my Fujifilm X70 using this “Monochrome Red” Film Simulation Recipe:

Josh Intently Gaming – Buckeye, AZ – Fujifilm X70
Jonathan with a Smile – Buckeye, AZ – Fujifilm X70
Backlit Jo – Litchfield Park, AZ – Fujifilm X70
Boy Fishing – Litchfield Park, AZ – Fujifilm X70
Dock Abstract – Litchfield Park, AZ – Fujifilm X70
Lock & Chain – Litchfield Park, AZ – Fujifilm X70
Pole & Chain – Litchfield Park, AZ – Fujifilm X70
Fishing Pole on Dock – Litchfield Park, AZ – Fujifilm X70
Young Boy Fishing – Litchfield Park, AZ – Fujifilm X70
Lakeside Tree – Litchfield Park, AZ – Fujifilm X70

Find this Film Simulation Recipe and nearly 250 more on the Fuji X Weekly — Film Recipes App!

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Fujifilm X70 (X-Trans II) Film Simulation Recipe: Kodak Color Negative

Bee on a Blossom – Buckeye, AZ – Fujifilm X70 – “Kodak Color Negative”

I’ve wanted a Fujifilm X70 ever since I learned of its existence. For those who don’t know, the X70 was essentially a smaller, more wide-angle, and less expensive X100T. Introduced in January 2016 and discontinued in December of that same year, you might think that the camera was a flop, but it wasn’t. Unfortunately, to Fujifilm’s surprise, shortly after the camera launched, Sony suddenly discontinued the 16-megapixel APS-C sensor that the X70 used, and Fujifilm had no choice but to fully move on to X-Trans III as quickly as possible. The X70 was a casualty of that situation. No successor was ever made, supposedly because heat dispersion was an issue with higher resolution sensors that couldn’t be remedied. Even though the camera is six years old now, people love their X70’s—you don’t see very many for sale, and when you do it’s usually for a similar price to, or even higher than, the original MSRP. I was fortunate to find one in excellent condition for “only” $600.

I’ve had this camera for just a few days. After unboxing the X70, I quickly programmed into it the latest recipe that I had been working on with my X-T1 (which is in need of a sensor cleaning), and busily shot with it. Already I love this little camera—not only is it very practical to carry around everywhere, it is so much fun to use! Fujifilm really needs to work hard an its successor, the X80—this should be a top priority, in my opinion.

Fujifilm X70 — captured with a Fujifilm X100V + GAF 500 recipe

For this “Kodak Color Negative” Film Simulation Recipe, I wanted to use the Incandescent White Balance. Why? Because you cannot program a White Balance Shift into the C1-C7 Custom Presets (only on X-Pro3 and newer models); however, the camera will remember one shift per white balance type. If each of your presets uses a different white balance type, then you don’t have to remember to adjust the shift when switching presets. Incandescent is a white balance option that I’d not yet used on X-Trans II, so it seemed like a logical place to start.

The aesthetic that I was hoping to achieve with this recipe was Kodak Portra 400. I don’t believe that I succeeded in faithfully mimicking that (sometimes there’s a similarity); however, it does seem to produce a Kodak-like color negative film look, perhaps more like Ultramax, but not exactly that, either. Whatever it does or doesn’t resemble, I personally really like the aesthetic produced by this recipe, and I hope that you do, too.

Johanna in Evening Light – Buckeye, AZ – Fujifilm X70 – “Kodak Color Negative”

This “Kodak Color Negative” recipe is compatible with all X-Trans II cameras that have Classic Chrome, including the X100T, X-E2, X-E2S, X-T10, X-T1, X30, X70, and XQ2. Unfortunately, the X100S, X20, and XQ1 don’t have Classic Chrome, despite being X-Trans II. Those with Bayer models that have Classic Chrome can also use this recipe, although it will render a little different on your camera.

Classic Chrome
Dynamic Range: DR200
Highlight: -2 (Soft)
Shadow: -1 (Medium-Soft)
Color: +2 (High)
Sharpness: -1 (Medium-Soft)
Noise Reduction: -2 (Low)
White Balance: Incandescent, +6 Red & -7 Blue
ISO: Auto up to ISO 3200

Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs captured on my Fujifilm X70 using this “Kodak Color Negative” Film Simulation Recipe:

Sunlight Through The Grapevine – Surprise, AZ – Fujifilm X70
Grape Leaves – Surprise, AZ – Fujifilm X70
Backlit Leaf & Lens Flare – Surprise, AZ – Fujifilm X70
Is It Already Fall Y’all? – Surprise, AZ – Fujifilm X70
Hummingbird – Surprise, AZ – Fujifilm X70
Burgers & Rainbows – Phoenix, AZ – Fujifilm X70
Corner Table – Phoenix, AZ – Fujifilm X70
Morning Coffee – Glendale, AZ – Fujifilm X70
Mary, Jesus & Stinky Pete – Surprise, AZ – Fujifilm X70
Yellow Hanging Trumpets – Buckeye, AZ – Fujifilm X70
Backyard Blossoms – Buckeye, AZ – Fujifilm X70
Orange Trumpets & Lens Flare – Buckeye, AZ – Fujifilm X70
Singular Bougainvillea Branch – Buckeye, AZ – Fujifilm X70
Yellow Wall Flowers – Buckeye, AZ – Fujifilm X70
Garden Rose – Buckeye, AZ – Fujifilm X70
Leaf on the Ground – Buckeye, AZ – Fujifilm X70
Wet Suburbia Evening – Buckeye, AZ – Fujifilm X70
Wet Concrete Reflecting Sunset – Buckeye, AZ – Fujifilm X70
Sunset Veiled by House & Tree – Buckeye, AZ – Fujifilm X70

Find this Film Simulation Recipe and nearly 250 more on the Fuji X Weekly — Film Recipes App!

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