Please make a black-and-white-only camera. I’m writing this because I want one, but—more importantly—it has become quite obvious to me that many Fujifilm photographers want one, too.
How do I know this? A few days ago I published a Creative Collective article entitled Introducing the Fujifilm X100V Acros Edition, and the response that I’ve received has been overwhelming (in a good way). If Fujifilm made a monochrome model (which I propose is called “Acros Edition”), people would buy it. I have zero doubts about this. I’d buy one. A number of Fuji X Weekly readers would buy one. I’m not suggesting that it would do as well as the X-T3, but it would get a lot of attention. People would talk about it. There is a real interest and demand for a black-and-white-only Fujifilm camera.
I know that it’s not as simple as just removing the X-Trans color array from the filter and—presto!—a B&W-only camera. It’s far, far more complicated than that. Because of this, it’s understood that the camera will cost more than the X-Trans version. I personally think that the X100V or X-Pro3 would be the best base for an “Acros Edition” model, but the X-E4 could also work if you want to reduce the cost of the camera. Even if it was in an X-T3 or X-T30 body, I’d definitely still buy one—just don’t put it into a body with a PASM dial and I’ll be happy.
There needs to be some schtick, too, because people will say, “I’ll just use the Acros film simulation, and it’s basically the same thing, yet I can still get color pictures if I want.” There are advantages to monochrome-only, and while it might seem that making such a camera would be enough on its own, it isn’t—there has to be at least one more trick that makes the camera unique, in my opinion. Something that not only further separates it from other Fujifilm models, but other monochrome-only models. What exactly? I have a few ideas. Perhaps a new film simulation: Neopan (based on Neopan 400 Pro, Neopan 1600 Pro, or Neopan 400CN)—the “Acros Edition” camera would have Acros, Neopan, Monochrome, and Sepia (I suppose) as the four film simulation options. I think it would also be cool if there were push and pull process options for these simulations, where the pictures become more or less contrasty and grainy (much like push and pull processing film), depending on the settings selected. Another idea is to have a removable IR filter like Sigma did with their SD Quattro cameras, allowing photographers to easily use their cameras for full-spectrum B&W photography whenever they want. How about built-in colored filters? Since there would be no +Y, +R, & +G faux filters, it would be interesting to have real color filters built into the camera, sort of like the ND filter on the X100V. Adding some sort of extra uniqueness would give the camera even more buzz and would make it even more desirable.
My only point here is that I know for certain that there is an interest in a black-and-white-only camera made by Fujifilm. So, if there’s anyone at Fujifilm who happens to read this, please pass it up the chain that such a demand exists. People would pay a premium for a monochrome model. I personally would.
Fuji X Weekly
Now it’s your turn! Would you be interested in an “Acros Edition” Fujifilm camera? Which body would you want it in? What special feature should it have? Leave a comment! I don’t know if Fujifilm will ever read it, but they might, so it’s worth a try!