Cameras | FUJI X WEEKLY

My Digital Camera Journey

My journey to Fujifilm wasn’t a straight path. Like many worthwhile adventures, there were a lot of twists and turns, and even moments where I nearly gave up. I’ve yet to chronicle this camera odyssey, so I thought I’d share it with you today. Perhaps you can relate, or maybe it will somehow assist you on your own journey.

In autumn of 1998 I enrolled in Photography 101 in college, where I learned to develop and print film in a darkroom. My first camera was a Canon AE-1, which I absolutely loved. Digital photography was in its infancy back then; I could tell a digital picture from film very easily, so I steered clear of it. I was one of those “holdouts” who stubbornly refused to go digital, and continued to shoot film even though it was no longer popular.

In 2009 I was asked to photograph my uncle-in-law’s wedding, which would happen the following spring. Realizing that the cost of film and development wouldn’t be that much less than the price of a new DSLR, I figured the time was finally right to give digital photography a try. My first DSLR was a Pentax K-x. I had a couple of Pentax SLRs, and I could use those K-Mount lenses on any Pentax DSLR—being able to use lenses that I already owned was a big upside. While the K-x was a budget model (not the cheapest, though), it was their newest, so I took a chance and went for it.

I didn’t realize how much of a learning curve there would be. Photography is photography, I thought, but I was very wrong. I had never used PASM—on my film cameras, if I wanted to adjust the aperture, I turned a ring on the lens; if I wanted to adjust the shutter speed, I turned a knob on top of the camera; and ISO was set by the film. Choosing the shooting mode and using command wheels to adjust aspects of the exposure triangle was foreign to me. Crop-sensor was another new concept, which affects focal lengths and depth-of-field, something I didn’t even consider. With film, it’s often better to overexpose a little than underexpose, but with digital it is the opposite, because you can lift shadows but you cannot unclip clipped highlights. Post-processing with software… I had a lot of experience in the darkroom, but Lightroom… curves and sliders and layers and masking, that was all new to me, and it was not easy. I did not enjoy any of this.

Still, I had that wedding to photograph, so I begrudgingly trudged ahead, trying to become competent with my K-x.

*Samsung NX200 — 2012 — Victorville, CA*

For the next couple of years I was shooting more film than digital, but the film canisters were piling up in my refrigerator. My wife was getting tired of sharing fridge space with my film, but money was tight and I could only afford to get a couple of rolls developed here and there. I almost sold my K-x to fund the development of the film, but instead decided to just shoot more digital until my current stash of exposed film could be processed.

In 2012 I purchased my second model: a Samsung NX200. Yes, Samsung briefly had a line of mirrorless interchangeable-lens APS-C cameras that were actually quite innovative. By this time I had accumulated enough experience with digital photography—both operating digital cameras and post-processing with software—that it was becoming more comfortable and enjoyable, which made me want to shoot more.

I used that Samsung a lot… until one day when someone stole my camera bag from my car. Both the K-x and NX200 and all of my lenses were inside. Thankfully, I had good insurance, which replaced the K-x with a Pentax K30, and the NX200 with an NX210, plus they replaced the lenses. For about a month I didn’t have a digital camera, but once the insurance delivered, I had upgraded gear, and my zest for photography picked up right where it left off.

Funny enough, the stolen camera gear was recovered when the thief tried to pawn it. Because I had kept a record of the serial numbers, when I filed the police report the cameras were added to a list that was distributed to local second-hand shops; the pawn shop clerk saw that the gear was stolen, so they alerted the police. It took awhile, but I was able to acquire my stuff back, and suddenly I had four digital cameras!

I didn’t need four cameras, so I sold both of the Pentax bodies and the Samsung NX210, and used the funds to buy a Sigma DP2 Merrill (plus more NX lenses). I kept the NX200 for when I wanted an interchangeable-lens option. I liked this setup because the Sigma was small and pocketable, and the Samsung was smaller than a DSLR yet just as versatile.

The photographs from the Sigma DP2 Merrill were absolutely fantastic—finally as good as or perhaps even better than many of the film emulsions that I used. It was the first time that I felt this way about the quality of digital images. I finally truly embraced digital photography. I was in love with the pictures; however, the camera was far from perfect. Battery life was similar to a roll of film. You couldn’t stray far from base ISO. The camera itself was uninspiring. The RAW files were a complete pain to process. The photographs were amazing, but it was frustrating, difficult, and often time-consuming to achieve it. It was the epitome of love-hate.

*Sigma DP2 Merrill — 2013 — Tehachapi, CA*

For the next year, I used the Sigma for about 75% of my photography and the Samsung for about 25%. Man, that DP2 Merrill was a pain, but boy-oh-boy were the pictures good! Even though it had a fixed 30mm (45mm-equivalent) lens, I didn’t feel hindered by that limitation very often, and when I did the Samsung was eager to go.

A friend loaned my their Nikon D3200 to try for a few weeks, then I gave it back. The image quality was impressive for such a cheap body, but I was happy enough with the gear I had that I wasn’t tempted to switch brands.

*Nikon D3200 — 2014 — Stallion Springs, CA*

While cellphones had had a camera built into them for many years, I never felt that they were useful photographic tools until I got a Nokia Lumia 1020. This cellphone was a legitimate camera! Not a decent cellphone that happens to have a so-so camera, but a decent camera that happens to have a so-so cellphone. While the Sigma was quite compact and easily carried, the Nokia was even more so, which means that I literally always had it with me.

For about another year, I used the DP2 Merrill for about 50% of my photography, the Lumia 1020 for around 35%, and the Samsung was down to roughly only 15%. During this time two things happened: I was getting burnt out on post-processing the Sigma files, which was extraordinarily time consuming, and the Samsung began acting weird sometimes. Perhaps that’s why I used my cellphone so much.

*Nokia Lumia 1020 — 2014 — Tehachapi, CA*

In 2015 I sold the NX200 (and the lenses for it), and went all-in on the Nikon D3300, returning to the DSLR. This was Nikon’s low-budget model, but (because I had previously tried the D3200) I knew it would work fine for me; I spent more money on lenses instead. I really liked the quality of the pictures from this camera, but it didn’t take me long to remember that I didn’t care much for DSLRs. While the D3300 was very small and lightweight for a DSLR, it was still bulky, and less convenient to carry around.

I preferred the D3300 process—the shooting experience and especially the editing—over the Sigma, so I used the DP2 Merrill less and less. I have several thousand unprocessed RAW Sigma files still sitting on an old computer that’s in a box in the closet, and I’m sure they’ll be lost to time soon enough. Within a few months of purchasing the Nikon, I was only using the D3300 and cellphone, and not the DP2 Merrill.

It was a tough decision that I occasionally regret, but I reluctantly sold the Sigma DP2 Merrill. I set out to replace it with something somewhat equivalent—good image quality in a small, pocketable body—but with easier images to deal with. I wanted something that would be better than a DSLR for travel or just carrying around. I landed on the Sony RX100 II, which had a smaller sensor and a zoom lens.

It was definitely good to have a smaller option; however, while the camera certainly was good, I was never really happy with it. Perhaps I was too closely comparing the images to the Sigma, which was unfair to do. Sadly, despite trying, the RX100 II never found its place in my workflow, and was often underutilized.

*Sony RX100 II — 2015 — Tejon Ranch, CA*

I didn’t even own the Sony RX100 II a whole year before I sold it. During this time I was photographing less, while simultaneously shooting more film than I had the previous few years. Soon the D3300 and my cellphone were the only digital cameras that I owned, and I was using the Lumia 1020 more than the Nikon.

My wife had a Canon PowerShot N digicam. This little weird square camera actually took interesting pictures. I borrowed it on several occasions, including a trip to the eastern Sierras and Yosemite National Park, where I often chose it over the Nikon.

*Canon PowerSot N — 2015 — Yosemite National Park, CA*

I realized that I don’t enjoy big cameras. I appreciate smaller models because they’re easier to carry around and don’t get in the way of whatever else is happening around you. I feel sometimes that one has to choose whether they’ll be a photographer or just a regular person in the moment; however, small cameras allow you to be both, but often the compromise is image quality.

Even though some of my favorite pictures (up to that point) were captured on the Nikon D3300, in early 2016 I sold it, and seriously contemplated getting out of digital photography completely, and just shoot film. Instead, I purchased a Panasonic Lumix ZS40, which was similar to the RX100 but cheaper and not as good. For about four months my only digital models were this and my cellphone.

*Panasonic Lumix ZS40 — 2016 — Gray Mountain, AZ*

I also replaced my aging Nokia Lumia 1020 with an LG G4. The Nokia was barely being supported, so the phone side of it was becoming less practical. While the LG phone was not terrible for photography, I did not like it as a camera nearly as much as the Nokia; however, it was a much better phone overall.

This period of my photography is a bit of an empty hole. I nearly stopped. I was burnt out by a lot of things—some photography related and some not—and there just wasn’t the same joy in it that there once was.

But, then everything changed. I always had an interest in Fujifilm cameras since the original X100 was released, but never purchased one. In the summer of 2016, after months of not owning a “real” camera (aside from several analog models), I found a good deal on a used X-E1, so I bought it. When I first tried the X-E1, I instantly fell back in love with photography! The design—the retro tactile dials like my film cameras—just made so much sense to me. Why weren’t all digital cameras like this?!

Because I loved the camera so much, I was suddenly photographing a lot. I mean, a lot. The old problem of spending hours and hours editing pictures was returning, but at least the joy of photography was back. I sold the Panasonic, and used the X-E1 pretty much exclusively. Even the film cameras were going unused.

*Fujifilm X-E1 — 2016 — Mirror Lake, UT*

After one year, I traded out my beloved X-E1 for a Fujifilm X100F. Because the Sigma DP2 Merrill held such a special spot in my soul, I had high hopes that the X100F could basically do the same for me. It could be my “DP2” without the ridiculous editing hassle and without the shortcomings of that camera. At base-ISO the DP2 Merrill is really difficult to beat, but overall I found that I like the X100-series better. Much better, in fact.

Something very important happened at this time that must be pointed out: I figured out that the Fujifilm JPEGs were actually really good. I realized that the unedited straight-out-of-camera JPEGs didn’t look all that much different than my post-processed RAW files, and by tweaking the settings I could get even closer. Why was I spending all of this time editing RAW files when the camera could do the work for me? This realization literally changed my life. This was when I began making Film Simulation Recipes, which saves me so much time, and has allowed me to become a much more prolific photographer, while avoiding getting bogged down in the stuff that sucks the fun out of it.

This article is already much too long, so I want to skip over my journey within Fujifilm. Maybe I’ll save that for another time. Currently I own a number of X-series models—nine bodies, to be exact—and I have owned or used a number of others. In a moment I’ll tell you what I’m shooting with in 2023.

I have had the opportunity to try several non-Fujifilm cameras over the last few years. I’m a proud Fujifilm fanboy, but that does not mean I’m not curious about or are not interested in other brands. I’ve tried Canon, Sony, Nikon, Ricoh, and Apple. They’re all good. They all have positive attributes. For me it’s no contest: Fujifilm is hands-down the best—I love Fujifilm cameras, and I cannot envision being a photographer without at least one; however, everyone has their own tastes and appreciations, and you might disagree with my assessments.

So what am I shooting with now? Which cameras am I currently using?

Below are my top-ten most-used models so far in 2023, half of which are Fujifilm, which means five are not Fujifilm. I’ve placed them in order of most-used to least-used. As the year goes on I’m sure this list will change, at least a little. Without further ado, here are the camera’s I’ve been shooting with in 2023:

Fujifilm X-T5

Fujifilm X100V

Fujifilm X-E4

Ricoh GR III

iPhone 11

Fujifilm X70

Fujifilm X-H1

Samsung ST76

Nikon CoolPix S7c

Fujifilm FinePix AX350

A $400 Alternative to the Fujifilm X100V, X-E4, and X70

Posted on December 17 by Ritchie Roesch

Since the Fujifilm X100V is difficult to find and sometimes outrageously expensive, something that I inadvertently had a hand in, people have been asking for recommendations on alternatives. Of course, the X100F or any of the older X100-series versions would be a top substitute, but even those are going for a lot of money, more than they should be for how old they are. The Fujifilm X-E4 with a Fujinon 27mm f/2.8 could be a very nice consolation prize, but due to parts shortages, those can be difficult to find, too, but thankfully there doesn’t seem to be much price gouging on it (knock on wood). The Fujifilm X70 would be a solid alternative, but they are pretty pricy, often going for the same or more than the original MSRP, despite being almost seven-years-old. If you are really set on owning a Fujifilm X100V (as a proud X100V owner I can understand why), if you just exercise some patience and constantly stay on the lookout, you are sure to find one for a reasonable price. If you are not patient, a used X100F isn’t too difficult to get, or even consider an X-E3, which can still be found brand-new if you look hard enough.

I’ve had a few people ask me for a recommendation on an X100V-like alternative for under $500, and one even asked for under $400. At first I scoffed at the idea. Even the original 12-year-old X100 currently goes for more than that, as well as every iteration of that camera since. Fujifilm doesn’t make entry-level cameras anymore, but even when they did, they were more than $500. Then I looked at my camera case, and I noticed two things: a Fujifilm X-M1 and a TTArtisan 27mm f/2.8. Hmmm. Maybe it’s possible after all.

Fujifilm introduced the X-M1—the third and last X-Trans I model—nine years ago. It’s an unusual camera, because it has an X-Trans I sensor but the X-Trans II processor, and in the same body as the Bayer-sensor X-A1. I think Fujifilm had some spare X-Trans I sensors sitting around after moving onto X-Trans II, and this camera was their way to unload them. There was never a predecessor, so when the X-M1 was discontinued so was the line. I paid $210 for mine two years ago. More commonly they’re found for around $250, and I’ve seen them for under $200 a couple times.

I think the X-E1 is a better body than the X-M1, and you can find those sometimes for $250 or less, but more often they’re $300-$350. If you see a good deal on one, I’d choose that over the X-M1. The X-A1 is basically the same thing as the X-M1, but with a Bayer sensor instead of X-Trans, and those are often a little cheaper. It’s definitely easier to find one under $250, and it’s not uncommon to see one under $200; however, between the X-A1 and X-M1, I’d choose the X-M1, but the difference isn’t huge. The X-A2 often is found for $250, and is another option. Occasionally you might find a good deal on an X-A3 or X-E2 (or X-E2s), so it’s worth looking just to see if you can get lucky, because that would be even better. If your budget is $500, you certainly have more options, but if the ceiling is only $400, you are much more limited, and the X-M1 is probably your best bet.

Of course, there’s still the lens. Sometimes you can buy the body bundled with a kit lens for nearly the same price as body-only (my X-M1 was bundled with 16-50mm zoom, for example), but the cheap kit zoom isn’t going to give you an X100-like experience. You’ll need a prime, but it has to be compact and cheap. The options are pretty limited, and are even more limited if you expect an autofocus option—the TTArtisans 27mm f/2.8 pancake-ish autofocus lens is the only one I can think of that is both cheap and small. If you don’t mind manual-focus-only, there are a few other lenses that could work, but I think this TTArtisan option is your best bet, and it’s only $160.

So, yeah, add $210 and $160 and you’re under $400. Will the X-M1 with the TTArtisan 27mm really give an X100-like experience? No, not at all. But, for under $400, it’s surely as close as you’ll get. If your budget is $500, spring for an X-E1 instead of the X-M1 and you’ll be a little closer, but still not there. The X-M1 is not as good as any in the X100-series models (or X-E-series or the X70), but that doesn’t mean that it’s not a decent camera capable of capturing good photos, because it is!

So if you are looking for a low-budget alternative to the Fujifilm X100V, X-E4, or X70, I suggest to you the X-M1 with the TTArtisan 27mm lens attached to it. The X-M1 is smaller than the X100V and X-E4, and just a little bigger than the X70. Obviously the TTArtisan lens, despite being pancake-ish, is bigger than the lens attached to the X100V and is especially larger than the one on the X70. It’s also a little bigger than the Fujinon 27mm lens (a popular companion to the X-E4). The Fujifilm X-M1 with the TTArtisan lens is small enough to be in the same compact category as those cameras, but is much, much cheaper. If you can spend more, there are better options; however, if you don’t have much to spend or are looking for an inexpensive first-camera, this is my recommendation for under $400.

It would be easy for me to suggest this to you, and not use it myself. That would not be very genuine of me, so I did use the Fujifilm X-M1 with the TTArtisan 27mm f/2.8. I also let me 13-year-old son, Jonathan, use it a little, too. This combo is very capable of producing lovely pictures straight-out-of-camera that have character and some analog-like qualities. It’s also easy to use for those who want good results without much fuss.

The 15 pictures below are all unedited (aside from some cropping and straightening), captured with the Fujifilm X-M1 and TTArtisan 27mm f/2.8.

*Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Jonathan Roesch*

*Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch*

Now, let me tell you about the Film Simulation Recipes, because otherwise I’ll get a whole bunch of inquiries—you all want to know, right?! The top picture (of the X-M1 by itself) was captured with a Fujifilm X-E4 and Fujinon 27mm using the Fujicolor Pro 400H recipe. The next four pictures (the X-M1 with other cameras) were captured with a Fujifilm X-T5 and Fujinon 90mm using an upcoming recipe that I’ll publish soon. The 15 pictures above were captured with a Fujifilm X-M1 and TTArtisan 27mm using an upcoming recipe that I’ll publish soon. So, for now, only the very top picture is a recipe that you can currently use—you’ll have to stay tuned for the others.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

TTArtisan 27mm f/2.8 Amazon

Fujifilm Cameras In Stock Right Now

Posted on October 17 by Ritchie Roesch

I’ve had a lot of people tell me lately that they’re frustrated the Fujifilm camera they want to purchase is out of stock, and has been for some time. Unfortunately, Fujifilm (like a lot of companies) has been plagued by global supply chain issues and parts shortages. On top of that, I believe that Fujifilm is ready to fully move onto X-Trans V, which means that X-Trans IV models will get harder and harder to find. So I thought I’d look at what is out there in stock on Amazon, and share what I find.

I was not surprised to see the Fujifilm X100V and Fujifilm X-E4 out-of-stock. Those two cameras haven’t even had a chance to hit the shelves, because they’re already sold the moment the shipment arrives at the store. Fujifilm could have sold a lot more copies of these two models if they had been able to manufacture more, and maybe they’re in the process of doing just that, or maybe they’re retooling for the next iteration—who knows? Whatever the case, a lot of people want an X100V and/or X-E4, and they can’t get one, unfortunately, and maybe buying used (and likely at an inflated price) is their only option.

For all the news that the X-H2S and X-H2 have had more demand than can be filled… they’re apparently in stock, and you can get one (or both) before Thanksgiving. The X-T3 and X-T4 are both in stock, but the X-T5 is apparently coming before Christmas (so watch for that). There are plenty of X-Pro3’s available. Supposedly there’s only one X-S10. Surprisingly, there are several X-T20 and X-E3 bodies, apparently. Shockingly, I found one (supposedly) brand-new X-M1, two refurbished X-T1’s, and one (supposedly) new-but-not-warrantied X100T, if you are interested in an older model.

Fujifilm X-T30 II Amazon

Fujifilm X-T3 Amazon

Fujifilm X-T4 Amazon

Fujifilm X-S10 Amazon

Fujifilm X-H2 Amazon

Fujifilm X-H2S Amazon

Fujifilm X-Pro3 Amazon

Fujifilm X-M1 Amazon

Fujifilm X-T1 Amazon

Fujifilm X100T Amazon

Fujifilm X-T20 Amazon

Fujifilm X-E3 Amazon

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

The Disappearing Entry-Level Camera

Posted on July 20, 2022 by Ritchie Roesch

*Fujifilm X-T200 — Fujifilm’s last entry-level camera?*

I commonly get asked advice on camera gear. Most often it is which Fujifilm camera to buy, usually by someone who is trying to get into the system—either as a first “serious” camera or switching brands, typically because they want to try Film Simulation Recipes; however, I occasionally I get asked by someone (that knows that I’m “into photography”) who is looking for an entry-level camera for themselves or their teenage kid. If it’s for themselves, it’s because Johnny’s 5th birthday is coming and they want better pictures, or they’re about to take that epic vacation they’ve been saving up for and want to capture the memories. If it’s for their child, it’s because their kid has shown some interest in photography and they want to foster that. Either way, the basic entry-level model is what’s needed.

Whenever I ask about budgets, I usually hear something like, “Under $300.” Sometimes $500 is the upper limit. I’ve been told $150 before. Almost never is it $1,000. In the past the advice I gave was to buy a used entry-level DSLR, like the Nikon D3200, for example, which could often be found somewhere close to the budget—super easy for the novice, yet advanced enough that a budding photographer could learn on it. Later, I would suggest something like the Fujifilm X-T100 or X-A5, which were affordable mirrorless options (and, of course, Fujifilm). Nowadays it’s harder to make a recommendation because the entry-level camera is basically gone.

Those who are “serious” tend to know that they have to spend more to get a quality camera. Much of the time you get what you pay for; however, sometimes these entry-level models were surprisingly good—I was impressed by the image quality of the Fujifilm X-T200, for example. Those who are after quality will typically skip the entry-level and go for a mid-tier option or higher. Those who want a cheap introduction will be satisfied with a low-budget camera. A lot of people—mostly those who would never consider themselves a “real photographer”—used to buy these cheap cameras in droves, but now they don’t.

*Hidden Church* – North Salt Lake, UT – Fujifilm X-T200 – “Golden Negative”

The reason they don’t is largely because of the cellphone. The camera technology on your phone is beyond good enough for most people and purposes, and it keeps getting more and more impressive. You don’t need a bulky, inconvenient, complicated, and expensive DSLR to capture Johnny’s 5th birthday. You don’t need an interchangeable-lens camera to photograph that epic vacation. Your phone is more than capable of delivering stunning pictures that can be instantly shared. Yes, you could spend a grand on a camera and lens, you could lug it around, you could take classes or watch videos on how to use it since it’s all so confusing, and you could download a bulky photo editing program onto your computer—or just pull out your phone and let its smart technology handle it all for you with just one tap.

It wasn’t long ago that the cellphone killed the pocket point-and-shoot. Now it’s also killed entry-level interchangeable-lens cameras. While I think cellphone camera technology can be (and could continue to become) appealing to “serious” photographers, I don’t think it will have a big impact on higher-end cameras. The market is shrinking from the bottom up—not the top down. If anything, there is an increased demand for mid and high end models. But the lucrative point-and-shoot and entry-level markets are pretty much all dried up.

What does this mean? There are several things. First, those hoping to find a cheap camera will have to get an older model, because less and less are new ones being made. I definitely don’t mind using “old” gear, but others don’t always feel the same—five-year-old tech is practically obsolete and 10-year old definitely is (in some people’s opinions, not mine). Fujifilm’s last entry-level cameras—the X-A7 and X-T200—were discontinued shortly after their release, due to sluggish sales. Right now the mid-tier X-E4 is their lowest-level model, and it is certainly not a “low-end” camera. Other brands have been discontinuing their entry-level options, too. If you want a “real” camera, you’ll need to get a “serious” camera; otherwise, stick with your cellphone.

I think the affect on those with a budding interest in photography will be profound. Either you will learn on a cellphone (which isn’t necessarily a bad thing), or you’ll pony-up for a mirrorless—those who cannot afford the mirrorless model either won’t have their interest fostered and it will fade, or will learn photography differently—good, bad, or indifferent, this will shape the future of photography in some way. Change always has some impact on the future, but we won’t know exactly what it is until we get there.

Another impact that the disappearing entry-level will have on the camera industry is that money must be made somewhere. Camera companies have to make up for the lost revenue. While the trend in tech is that things become cheaper over time, I think we’re already seeing that the top-end is not getting cheaper. It won’t just affect the top, but that is what’s most affected currently it seems; I suspect that it will have an impact across all brands and all tiers to varying degrees. Fujifilm is lucky because their Instax line is still extremely popular and profitable.

The flip side of the coin is that the cellphone camera market is (and has been) booming. Whether it is Apple or Android, the camera capabilities of your device likely had a significant impact on your decision to buy. How many lenses does it have? How much resolution? What kind of computational tricks can it do? The more people spend on cellphones, the more the technology marches forward, and the better the cameras become. It’s really quite amazing what the little telephone/computer/camera in your pocket can do!

*Photo by Amanda Roesch using the RitchieCam App on an iPhone 13*

Obviously those advancements mean opportunities. I took the opportunity to create the RitchieCam App to bring simplified and intuitive one-step photography to your iPhone. My wife took the opportunity to do some underwater photography—something that she wouldn’t have done with an interchangeable-lens camera, but her iPhone 13 handled it swimmingly well. What that opportunity is for you depends on you—there is an opportunity for certain, you just have to find it and make it happen.

Yes, the entry-level camera is disappearing, and will soon be gone. Much like CDs, Blockbuster, and one-hour photo labs, cheap interchangeable-lens cameras are a thing of the past. It will have an impact on photography, but whether that’s positive or negative depends on your perspective. And I do think there are both positives and negatives. Certainly camera manufacturers have been concerned for some time—if there’s a lesson to be learned, perhaps it’s to do more to bring the mobile photography tech advancements to “real” cameras, too. Those wanting a bottom-end camera are seeing their options disappear. Those hoping cameras will become cheaper as they become better will likely be disappointed, at least for a time. That might look bleak, but I also believe that photography has become more accessible.

How has photography become more accessible if it isn’t becoming more affordable? The phone-in-your-pocket is only getting better, and is being taken more seriously. There’s a reason why the pocket point-and-shoot and entry-level interchangeable-lens cameras have succumbed to it. Many more people have access to a decent camera, and the pictures are easily shared across the world—more pictures are being captured now than ever before, and that’s a huge understatement!

*Captured with a Fujifilm X-E4 using the Fujicolor Natura 1600 recipe.*

Fujifilm cameras have made post-processing unnecessary. I don’t know how many of you truly understand the impact of this—I have a front-row seat, and I’m just beginning to grasp the magnitude of it. Learning Lightroom and Photoshop have been a prerequisite barrier to becoming a “serious photographer” for years; however, not everyone in the world has access to photo-editing programs, not everyone has a desire (or the time) to learn them, and not everyone enjoys sitting at a computer for hours (or has the time). A lot of people have been on the outside looking in, but now they don’t have to be because the barrier has been removed (thanks to Fujifilm cameras and Film Simulation Recipes). For others, it’s just a fun way to do photography, and has made the process of creating pictures more enjoyable.

Some who are just learning photography, who’ve maybe only used their cellphones previously, are buying Fujifilm cameras and using recipes and getting good results out-of-the-gate; if they had to edit their pictures, they would still be stuck on the software—they’d be making less progress and having less fun. Some who are experienced pros and have been in the business awhile have found that using recipes on Fujifilm cameras has simplified their workflow and made them more productive, while not sacrificing quality delivered to the client (true story I’ve heard several times).

Camera makers don’t like seeing a previously profitable market segment disappear, and that makes them worry about the future. Those wanting to buy a low-budget camera are finding it harder and harder to find. Things are shifting and changing within the photography and camera world. Yet, whether you just want some decent snaps of Johnny’s birthday or are just starting out in photography or are a seasoned pro—or anywhere in-between—there are great opportunities for you right now. The obstacles in your path have never been smaller.

Download the RitchieCam App for iPhone here.
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Also, check out Ritchie’s Ricoh Recipes! Oh, and there are now recipes for Nikon Z, too.

10 Most Important Fujifilm X-Trans Cameras

Posted on February 12, 2022 by Ritchie Roesch

Fujifilm X-Trans is 10-years-old, and I thought it would be fun to list the 10 most important X-Trans models of all-time. The first X-series camera was the X100, but it had an EXR sensor, and not X-Trans. The first with the X-Trans sensor was the X-Pro1, which came out in 2012. I already wrote an article explaining the history of that camera, which you can read here. For this post, I’ll simply give my opinion on which X-Trans models were the most important.

Here we go!

10. Fujifilm X-E1

The Sexy One—I mean, X-E1—was the second X-Trans camera introduced by Fujifilm, and offered retro rangefinder styling in an affordable package. It had its problems (many that were fixed or improved by firmware updates), which hindered its commercial success, yet it is still a beloved camera 10 years later. Without the X-E1, there would be no X-E2, X-E2s, X-E3, or X-E4. While the X-E lineup isn’t usually a top-seller for Fujifilm, it is much loved by those who do own them. The Fujifilm X-E1 was my introduction into the X-series, so without it there would be no Fuji X Weekly.

9. Fujifilm X-Pro2

The X-Pro2 was not only the first X-Trans III camera, it was the first with a dual memory-card slot. For some, this was the first X-Trans camera that could be taken seriously—clearly aimed at professional photographers. It not only looked good, but had the specs and features to convince serious photographers to take a close look, and maybe even sell their full-frame gear in favor of Fujifilm.

8. Fujifilm X-T4

The X-T4 is the full-frame killer. Maybe that’s an exaggeration, but the it is an amazing tool for both professional photographers and videographers. To date, the X-T4 is the most “premium” X-series model made by Fujifilm, and is the camera that’s convinced countless people to choose Fujifilm over other brands.

7. Fujifilm X100V

The X100V is a solid update to the X100F, and is my “desert island” camera—if I could only have one, it would be this. For a lot of people who are unsure if they want to jump into the deep end of the Fujifilm pool, the X100-series allows them to get their feet wet without having to invest in the whole system. Once people do dip their toes, they discover that the water is fine. Although all of the five X100-series cameras are great, including the original X100, the X100V is definitely the best.

6. Fujifilm X-Pro3

The X-Pro3 is a controversial camera due to its unusual backwards-mounted rear screen. People seem to love or hate it. While it might be Fujifilm’s most polarizing camera, it has been a solid success, and a sought-after body since its introduction. Also, this was the first camera with Classic Negative, Clarity, and Color Chrome FX Blue, among other things.

5. Fujifilm X-H1

While it was initially considered a flop, the X-H1 now has a cult-like following. The X-H1 was even more top-of-the-line than the X-T2. It was the first X-Trans camera with the Eterna film simulation and IBIS, and had the best video specs when it was released. In a lot of ways, it was the X-T4 of the X-Trans III generation models (although in a body more reminiscent of the GFX50S), and was supposed to convince full-frame shooters to consider Fujifilm instead. Due to its high MSRP, sales were super sluggish, and Fujifilm had to steeply slash the price tag to get people to buy it. Those who did buy it were rewarded with an amazing camera! It’s a workhorse for many professional photographers, even if they own newer models, they often choose the X-H1 to do the heavy lifting.

4. Fujifilm X100F

The Fujifilm X100F is the camera that I first started making Film Simulation Recipes with. Fuji X Weekly was originally a long-term review (or journal, really) of this camera. The impact the X100F has had on the Fujifilm community and even the photography continuum cannot be quantified, but know that’s it’s massive. For me, the X100F changed my life, and that’s not hyperbole—it took a lot of self-control to not put it at the number one spot on this list.

3. Fujifilm X-T3

Have you ever wondered why Fujifilm hasn’t discontinued the X-T3 even though the X-T4 has been out for almost two years? It’s because the X-T3 is the top-selling X-series camera of all time, and continues to sell really well even today. Yes, it’s about three-and-a-half years old, but as long as people continue to buy it in droves, it will continue to be manufactured by Fujifilm. I wouldn’t be surprised if the X-T4 is discontinued before the X-T3. This is the only camera on this list that I haven’t personally used, but I know for certain that it’s a great model.

2. Fujifilm X-T1

A lot of people might be surprised that the X-T1 made it so high on this list, not because the camera isn’t great (because it is great), but because the reason might not seem obvious. What was so special about this model to make it all the way to number two? The X-T1 was Fujifilm’s first real commercially successful camera. Yes, the X-Trans models that came before this—X-Pro1, X-E1, X-E2, X-M1, X20, XQ1, and X100S—did well enough (more or less, depending on the camera), but the X-T1 sold significantly better than them all. It really brought Fujifilm into the forefront, and made a lot of people take notice. For a large number of photographers, the X-T1 was the first model that made them seriously consider buying X-Trans.

1. Fujifilm X-Pro1

The Fujifilm X-Pro1 was where X-Trans began. All of the current Fujifilm cameras are here today because the X-Pro1 made a big splash with its retro rangefinder design and hybrid viewfinder 10 years ago. If it had not sold well, the X-series might have ended there, or not long after. But it did sell well, and is even in-demand to this day. That’s why the X-Pro1 is the number one most important Fujifilm X-Trans camera of all time.

Conclusion

What about the other cameras that deserve to be on this list? The original X100 is not here because it is not X-Trans (a requirement for this list), but I could have included the X100S, which the first X100-series model with an X-Trans sensor. The X100T was the first camera with Classic Chrome—except that a lot of people forget that one month earlier the X30 was released with Classic Chrome, and the X100T was actually a close second. The X-T10 was Fujifilm’s first real successful mid-range model—the X-T20 and X-T30 were pretty darn successful, too, and the X-T30 II is off to a solid start. The X-S10 has also done well, and is the cheapest model with IBIS. I think there are a number of cameras that could have made this list. What do you think? Do you agree with my Top 10? Would you replace any? I’d love to hear your thoughts on this!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T4 Amazon B&H
Fujifilm X100V Amazon B&H
Fujifilm X-Pro3 Amazon B&H
Fujifilm X-T3 Amazon B&H

Best Fujifilm X Cameras Under $1,000

Posted on January 28, 2022 by Ritchie Roesch

People ask me all of the time for my recommendation on which Fujifilm camera to buy. Recently, I’ve received a number of requests for cameras under $1,000. Which one is the best? Which should you buy?

There aren’t currently very many low-budget offerings by Fujifilm. The Bayer models, like the X-A7 and X-T200, have been discontinued, and those are the most budget-friendly Fuji cameras, if you can find them—if being the key word. There are a few X-Trans options that aren’t too expensive, so let’s take a look at what’s available to purchase right now.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Best Value: Fujifilm X-E3

The Fujifilm X-E3 is a discontinued body, but you can still find it brand-new here and there for a good price. It’s X-Trans III (the current models are X-Trans IV, and X-Trans V is just around the corner), so perhaps it’s a little dated, but no doubt about it, the X-E3 is an excellent camera. There are even some who prefer it over the newer X-E4, because it has more buttons and such. While it doesn’t have quite as many JPEG options as the latest models (no Classic Negative, for example), there are still plenty of Film Simulation Recipes that are compatible with it, so you’re sure to still experience that Fuji-Fun. If you are trying to get into the Fujifilm system, or are upgrading from an older model, the X-E3 is your best value option.

Fujifilm X-E3 (Body Only) $699.95 Amazon
Fujifilm X-E3 + 18-55mm $999.95 Amazon

Best For Video: Fujifilm X-S10

The Fujifilm X-S10 serves two purposes: Fujifilm’s “budget” option for video, and Fujifilm’s entry-level camera for those migrating from other brands. It is the cheapest Fuji offering with In-Body-Image-Stabilization (yet the most expensive in this list), and is slightly more video-centric in specs and design than some other Fujifilm cameras. Instead of the classic Fujifilm knobs, the X-S10 has a typical “PASM” dial that most other brands use, so the learning curve might be a little less than with other Fuji models, although you’ll miss out on the true Fujifilm experience. If you do a lot of videography, or if you’re coming from another brand and want the shortest learning curve, the X-S10 is the camera that I recommend for you.

Fujifilm X-S10 (Body Only) $999.00 Amazon B&H

Best Recommendation: Fujifilm X-T30 II

If you want the camera that offers the most for the least and gives you a true Fujifilm experience, look no further than the Fujifilm X-T30 II. This is the ultimate Fujifilm X camera that doesn’t break the bank. While it’s the very last X-Trans IV camera, it is certainly not the least, and the many JPEG options (including Classic Negative and Eterna Bleach Bypass) will allow you to use all of the Film Simulation Recipes that require those. Seriously, if you are upgrading to a new model or buying your first Fujifilm camera, the X-T30 II is one to strongly consider. The only downside is that you might have to wait to get your model, depending on availability, because it is brand-new. Also, be sure that you’re buying the X-T30 II and not the original X-T30 (which has been discontinued), unless you happen to find the original X-T30 for a good discount.

Fujifilm X-T30 II (Body Only) $899.95 Amazon B&H
Fujifilm X-T30 II + 15-45mm $999.95 B&H

Best Minimalist Camera: Fujifilm X-E4

The Fujifilm X-E4 is much like the X-T30 II, except in a different (and smaller) shape and with a minimalistic design approach. This camera is for those who believe that less is more. If that’s you, you’ll love the X-E4, but if that’s not you, perhaps consider a different model instead. I personally own and love an X-E4, but I can say with certainty that it’s not for everyone. This is another model that can be hard to find right now, so if you want it, be sure to snag it if you see it.

Fujifilm X-E4 (Body Only) $849.00 B&H

Cameras Not Included

There are, of course, a number of other offerings by Fujifilm that are currently available for purchase. The X-Pro3 (Amazon, B&H) is Fujifilm’s Leica, but well above the $1,000 top price point of this piece. The X-T4 (Amazon, B&H) is Fujifilm’s flagship camera, and it’s absolutely wonderful—my wife has one—but, again, it’s much too expensive to make this list. The Fujifilm X100V (Amazon, B&H) is my “desert island” camera, but it, too, sits above the $1,000 threshold.

Best Value Just Above $1,000: Fujifilm X-T3 WW

Then there’s the X-T3 WW, which is an X-T3 without a battery charger (USB charging only). The X-T3 used to be Fujifilm’s flagship model until the X-T4 was released. It’s a little above the budget for this article, but it’s worth considering nonetheless, especially if you need weather-sealing. It’s an excellent value, but if you don’t need weather-sealing, the X-T30 II is a wonderful alternative for a couple hundred dollars less.

Fujifilm X-T3 WW (Body Only) $1,099.95 Amazon B&H

Poll: Which Fujifilm Camera Sensor Do You have?

Posted on December 3, 2021 by Ritchie Roesch

I need your help!

I want to know what camera sensor generation is inside your Fujifilm camera. Why? Because I want to be more helpful to you, the Fuji X Weekly audience, when creating new film simulation recipes. I don’t currently have every sensor generation—right now, it’s GFX and Bayer that I don’t own (you never know when that changes), but, since I was gifted an X-H1, I now have every X-Trans option at my disposal. In the coming year I want to focus more on what is beneficial to you, and in order to do so I need to know what you own.

If you have a spare moment right now, help me out by taking the short survey below:

Thank you!

Let me know in the comments what your favorite Fujifilm model is that you own, and what Fujifilm model is the one you’d love to own someday but currently don’t. For me, the favorite model that I own is the X100V, and the one I’d love to own someday is the X-Pro3.

The 5 Worst Fujifilm Cameras That You Should Never Own

Posted on February 10, 2021 by Ritchie Roesch

There are five Fujifilm cameras that you should never, ever own. Don’t even think about it! These cameras have qualities that are downright awful. If you should buy one, you’ll certainly regret it. How do I know? Because I have personally used all five of these Fujifilm cameras, and trust me, you should never own one. Ever. They’re the worst!

What are these five foul Fujifilm cameras? What makes them so bad? Read on to find out!

#5 – Fujifilm X-E1

“…performance lags in its class.”
—CNET

Never judge a book by its cover. The X-E1 might be one of the most stylish cameras ever made, but on the inside you’ll find sluggish low-light autofocus and an unbearably antiquated menu. Where’s the focus joystick? There isn’t one. You won’t find any film simulations with the name Classic in it, either. The camera is almost 10 years old, which in digital terms is ancient. It received plenty of criticism when it was brand-new, and cameras weren’t nearly as good back then as they are now, so it must be especially awful when judged by today’s standards.

Besides, are 16 megapixels really enough? I mean, we’ve got 100-megapixel cameras now! Nobody is making cameras nowadays with such low resolution. They’re all going to laugh at you with a measly 16; that’s barely enough for social media posts, and not nearly enough for pictures of fluffy the cat. If you’re serious about photography, you need more resolution than this camera has. Lot’s more.

It’s best to avoid the Fujifilm X-E1, even though you can find it sometimes for super cheap. You get what you pay for, so it’s better to spend as much money as possible on your gear. The more you spend, the more successful you’ll be, or at least the more successful other people will assume you are. Remember, perception is reality.

*Barn by the Tetons* – Grand Teton NP, WY – Fujifilm X-E1

*Snake River Fog* – Grand Teton NP, WY – Fujifilm X-E1

#4 – Fujifilm X-A3

“…the autofocus system is way too slow….”
—PCMag

Fujifilm X-A cameras are essentially cheap X-E copycats. You can buy Lucky Charms or you can buy Marshmallow Mateys; they might look similar, but do they taste the same? No. The X-A3 might resemble an X-E3, but don’t be tricked! X-E is X-Trans, yet X-A is Bayer, which might as well be Sony, and Sony isn’t Fujifilm.

When you judge books by their covers you are usually right. The X-A3 has a lot of plastic on it, and plastic cameras are basically toy cameras. No serious photographer would ever use a toy camera, because toys are for kids. The X-A3 might as well be a Holga or Diana; unfortunately, the Fujifilm model doesn’t have any of that lo-fi sugary goodness that attracts lomographers. This camera sits in a weird spot: too cheap on the outside to be loved by real photographers, too good on the inside to be loved by hipsters.

*Feeling Blue* – Canyonlands NP, UT – Fujifilm X-A3

*La Sal Through Mesa Arch* – Canyonlands NP, UT – Fujifilm X-A3

#3 – Fujifilm X-M1

“…it just feels wrong….”
—Photography Blog

The X-M1 is an X-E1 trapped inside the body of an X-A1.

What happens when you combine the worst parts of an X-E1 with the worst parts of an X-A1? You get this Frankenstein camera. Fujifilm took all of the bad points of #4 and #5 on this list and mixed them together in what can best be described as a mistake. There’s a reason why Fujifilm never made an X-M2.

Trust me, you’ll regret putting a charged battery inside this camera to bring it to life.

*Vibrant Autumn* – Fruit Heights, UT – Fujifilm X-M1

*Lit Autumn Leaves* – Fruit Heights, UT – Fujifilm X-M1

#2 – Fujifilm XQ1

“…it has a number of problems.”
—PhotographyLife

The XQ1 is a pocket zoom. Remember those? They were all the rage eight years ago. Were is the keyword. Nobody uses cameras like this anymore. It was trendy for a time (not necessarily this particular model), but they’re just not cool anymore.

Besides, it has a 2/3″ sensor. Yeah, yeah, I know it’s X-Trans II, and produces results similar to the much larger and heavier and more expensive X-T1, but the sensor is so itty bitty. A postage stamp looks large in comparison! Nobody will suspect you’re a photographer if you use it—they’ll just ignore you as an out-of-town tourist or an out-of-date amateur. What’s the point in being a photographer if nobody knows it just by looking at you?

*Reaching Leaves* – Mirror Lake, UT – Fujifilm XQ1

*Logs in the Lake* – Mirror Lake, UT – Fujifilm XQ1

#1 – Fujifilm AX350

“Changing the film simulation is pretty much all you can do….”
—Fuji X Weekly

The AX-what?! This pocket point-and-shoot is a camera you likely don’t remember, because it’s entirely forgettable. Intended for the tenderfoot, the AX350 was made obsolete by the cellphone. You might find one at a thrift store for the same price as a cup of coffee. Maybe a friend or relative has one in the back of some junk drawer or at the bottom of a storage box in the attic. If you find one, just leave it be. If someone offers to give you theirs for free, politely decline. Not even those who it was made for want it, and neither should you.

If you had to choose between this camera and your cellphone camera, you wouldn’t choose this one. I mean, what kind of image quality could you possibly get from such a cheap, amateurish, old, obsolete piece-of-junk? It’s best that the AX350 remains a forgotten relic of a time long past, the good ol’ days when only expensive DSLRs were capable of capturing good pictures, and you knew who was a pro (and who wasn’t) by the gear they carried.

*Green Summer Leaf* – South Weber, UT – Fujifilm AX350

*Red Trike* – South Weber, UT – Fujifilm AX350

This, of course, is satire. You probably figured that out awhile ago. I’m poking fun at negative articles and videos with titles like: The Absolute Worst Camera, Cameras You Should Never Own, Top Cameras To Avoid, The Most Hated Camera, Things I Hate About This Camera, Why I’m Disappointed With My Camera, Why I’m Selling My Gear, etc., etc.. Negativity is popular, and titles like those get views.

Any camera in the hands of a skilled photographer is a capable photographic tool. As Chase Jarvis coined, “The best camera is the one that’s with you.” Do the best you can with what you have, and you’ll be surprised at the results. It’s more important to have photographic vision than expensive gear. It’s better to invest in experiences than new things.

All five of the cameras mentioned above—the X-E1, X-A3, X-M1, XQ1 and AX350—are fully capable artistic tools. Even the AX350 can produce beautiful results. There’s nothing wrong with using any of them. No matter what your camera is, it’s plenty good enough. Spend less time worrying about the gear you own, and spend more time considering what you can create with it.

Shrinking Camera Market: What Fujifilm Should Do In 2021 & Beyond

Posted on July 29, 2020 by Ritchie Roesch

Fujifilm X100V captured by a Fujifilm X-T1

It’s no secret that camera sales have been declining for several years. The global pandemic has unsurprisingly significantly impacted the camera industry. Some companies have had bigger declines than others, and I think over the coming couple of years we’ll see some camera makers restructure, put themselves up for sale, or go out of business altogether. What should Fujifilm do to minimize declines and maximize profits in these tough times?

I’m not an industry insider or business expert. There aren’t any good reasons why Fujifilm should listen to me on this topic (other than I’m one of their customers). Besides, they have a pretty darn good track record for dealing with change within the industry and economy. Fujifilm doesn’t need my help. This article is more for my own enjoyment and perhaps yours. It’s fun to consider and discuss this topic. I don’t expect anything else to come from this.

Camera sales have been declining since the collapse of the compact camera market. Cellphone camera technology has come a long ways, which has rendered point-and-shoot cameras obsolete. The casual amateur snap-shooter uses their phone now to capture pictures, and has no need or interest in another camera. Before cellphone cameras had decent image quality, camera manufacturers were selling cheap automatic cameras to these folks. Lots and lots of them. But now that market is all dried up.

Captured with a Fujifilm X-T1. This camera is four models old but is still quite capable.

The more serious shooters are still buying cameras, but cameras have reached a point of diminishing returns. Digital technology changes quickly, but if a camera is already really good, these improvements have less of a practical application. For instance, if a photographer finds that his or her camera’s autofocus is already more than good enough for their photography, a quicker autofocus system won’t likely tempt that photographer to upgrade. If a photographer finds that his or her camera already has enough resolution for the size they print, more resolution won’t likely tempt that photographer to upgrade. In other words, photographers by-and-large are keeping and using their gear for longer than they did 10 years ago, or even five. Digital is still disposable, but it is becoming less so, or at least photographers are beginning to realize that they don’t need to “upgrade” as frequently as they used to.

The camera industry isn’t Fujifilm’s main business. After the film collapse, Fujifilm diversified, and now they’re a pharmaceutical and cosmetics company that also happens to sell cameras. Their camera arm, which is just a small part of their business model, is doing better than many other camera makers right now. Still, the current market is impacting Fujifilm, and will continue to do so, which means Fujifilm might need to consider some changes.

Fujifilm has several camera models that are essentially the same, but look different and have only small feature differences. Fujifilm should consider ways to either further differentiate their similar models or combine them into one. The X-T200 and the X-A7 have nearly identical features, and having both models seems redundant. The X-Pro3 was made more unique to further separate it from the X-T3, and that worked out well, I believe. I look at the X-E line, which I love. My first Fujifilm camera was an X-E1. The X-E3 is so similar to the X-T20, aside from camera body design, so what differentiates the two besides shape? Fujifilm should consider discontinuing the X-E line, or do something to the eventual X-T40 or X-E4 to better differentiate the models. For example, if Fujifilm added IBIS to the X-T40 or made the X-E4 a black-and-white only camera (the “X-E Acros” is what I’d call it), that would separate them, and Fujifilm would have unique models. I think, alternatively, the X-T40 could basically be transitioned into a higher-end model, and serve as the (eventual) X-T5 without IBIS. The X-H line, now that the X-T4 has IBIS, is also redundant, so the X-H2 would need something to make it stand out, such as 8K video. Since the X-T4 has been so well received, I’m not sure how much of a market there is for an X-H2, but Fujifilm insists that this camera is in the works. It will be interesting to see it when it comes out, perhaps next year, and how well it does.

Fujifilm has situated itself as the leader in digital medium-format. It seems like overnight they went from not-even-in-that-market to top-dog, thanks to the success of the GFX line. Still, it’s more of a niche market than anything mainstream. I think what’s missing is a “budget” rangefinder-style 100-megapixel camera without IBIS. Essentially a GFX-50R, but with the 100MP sensor of the GFX100 inside. Maybe Fujifilm should consider adding IBIS to whatever camera replaces the GFX-50S. I have no idea how profitable this line has been for Fujifilm, and if it will stand the test of time, but I think it was smart of Fujifilm to jump into a market that they could easily dominate.

This is a camera-made JPEG from a Fujifilm X100V, but looks more like film.

Something else that I think Fujifilm should consider is replacing cameras less frequently. When they release a camera and then replace it with a new model one year later, that’s too soon. Two years is too soon. Three years should be a minimum between updated cameras, and four to five years is even better. I know this might sound counter to what consumers want, but X-Trans III cameras, such as the X100F, X-T2, X-T20 and X-E3, are still very excellent! The X-E3 hasn’t been replaced yet, and the X100F was only recently replaced after three years, but the X-T2 is three models old now, and there’s already “talk” of an upcoming X-T40, while the X-T30 isn’t even a year-and-a-half old yet. It’s better to get the most out of a model, then replace it with something that’s a significant improvement over the previous edition. There’s a latin phrase festina lente, which means “make haste slowly.” Fujifilm needs to keep pushing the envelope and strive to produce more technologically advanced cameras, but not be too eager to release new models that only have small improvements over previous versions. If Fujifilm were to update the firmware on the X-T3 and X-T30 to breathe new excitement into these models, these cameras could still be sold for another two years easily.

There’s one more important point that I’d like to make, and this relates to Fuji X Weekly. I think Fujifilm needs to focus even more on JPEGs. I’ve discovered that there’s a huge community of photographers who love the camera-made JPEGs produced by Fujifilm cameras, whether straight-out-of-camera or with X RAW Studio. The film simulations—a brilliant idea by Fujifilm—were just the tip of the iceberg, and now film simulation recipes are all the rage. There’s something big here, bigger than I think Fujifilm realizes. Yes, Fujifilm has demonstrated their commitment to the JPEG with the X100V, X-Pro3 and X-T4, but they need to continue their commitment on future models. This is a fairly unique angle that Fujifilm has. While other camera makers do, in fact, have some nice JPEGs, Fujifilm is perhaps the only brand with a cult following based on it. They should absolutely capitalize on that, more so than they have been.

I doubt that Fujifilm will read this article, and I’m even more doubtful that they’ll make any internal changes based on it. I think it’s sound advice, but what do I know? Whether or not Fujifilm does any of the things I suggest, I think they’ll be just fine and will weather this “storm” without too much trouble. The guys running the company seem pretty smart to me, and are doing just fine without my advice. It will be fascinating to see exactly what happens within the camera industry in 2021 and beyond, and what Fujifilm does to find success during these tough times.

Current Fujifilm X Camera Deals

Posted on January 7, 2019 by Ritchie Roesch

There are a number of great Fujifilm camera deals currently on Amazon. I wanted to pass these along in case anyone is interested in these cameras. As always, if you use my links to purchase something it helps to support this website.

Fujifilm X-H1 with grip is only $1,300!

Fujifilm X-E3 is $700.

Fujifilm X-T3 is $1,400.

Fujifilm X-T2 is $1,100.

Fujifilm X-T20 with 18-55mm lens is $1,000.

All of these are good deals, but the X-H1 and X-T2 stand out as the two best bargains, and I think it’s because of how well the X-T3 has been selling. The X-T20 is my top recommended camera, and it’s a good price with the 18-55mm lens. The X-E3 is pretty inexpensive, and it’s a very tempting option.

My Fujifilm Camera Recommendations

Posted on December 7, 2018 by Ritchie Roesch

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I’ve been asked several times lately which Fujifilm camera one should buy. People are looking for camera recommendations, and they’re interested in my advice. Since it’s December and Christmas is right around the corner this is something that’s on many people’s minds. I don’t necessarily like giving my opinion on this because everyone’s wants and needs are different, so what would be great for one person might not be for another, but I will do my best since it is a topic of interest for some of you out there.

Fujifilm makes many different cameras with many different features because the wants, needs and budgets of photographers can vary greatly. There is, however, one camera that’s easy to recommend, and that’s the Fujifilm X-T20. This is a great all-around middle-road offering that’s rich on features, not too expensive and a great choice no matter your skill or budget. The X-T20 is a camera that’s easy to suggest to anyone.

Stark Salt – Wendover, UT

If you’re thinking that the X-T20 is not high-end enough for you, there are four great alternatives: the X-T2, the X-Pro2, the X-H1 and the X-T3. The X-T2 is the best bargain of the four, the X-Pro2 is my personal favorite of the four, the X-H1 is the only one with in-body-image-stabilization, and the X-T3 is the latest and greatest. If video capabilities are important, the X-H1 and the X-T3 are your best bets. If you want the very best, that’s probably the X-T3, although I’d argue that any of the four could be “best” for different reasons.

If you’re thinking that the X-T20 is too expensive, you have three good options: the X-T100, the X-A5 and the X-A3. These three cameras have a traditional Bayer sensor instead of an X-Trans sensor and have a more basic processor, but they are still good cameras that are capable of excellent image quality. The X-T100 is the best of the bunch, but even the X-A3, which is a couple of years old now, is a great low-budget option and perhaps the best choice for someone’s very first interchangeable-lens camera.

Snake River Fog – Grand Teton NP, WY

There are a few alternatives to the X-T20 that I haven’t mentioned yet. The first is the X-E3, which is very similar to the X-T20 but with a different design and slightly different features. The X-E3 would be my second-place recommendation and is definitely worth taking a look at. Next is the X100F, which is a fixed-lens camera that is quite excellent and easy to love, but it might not be for everyone. Perhaps it is a good gift option for the photographer who has everything. Finally, there is the XF10, which is also a fixed-lens camera but is on the bargain end of things. It’s the smallest camera mentioned in this article (and one of the cheapest, too), yet it is capable of capturing beautiful pictures.

There, you have it! If you are camera shopping, look first at the X-T20, then decide from there if you need to move up to the more expensive models, move down to the cheaper models, or look at one of the other alternatives. You really can’t go wrong with any of the cameras, because they could all serve a purpose no matter who you are, but I think the middle is a good place to begin a search.

Keyhole Monochrome – Salt Lake City, UT

Alternatively, buying an older model second-hand isn’t a bad idea at all. My first Fujifilm camera was a used X-E1, which I captured many great pictures with. It’s very much a capable camera today. There are a lot of great Fujifilm models that are a little older, but are still good quality cameras, such as the X-T1, X-T10, X-E2 (with or without the “s”), X-Pro1, X70, X100T, etc. You can get a used model that’s not quite as good as what’s brand new but not all that far from it either, for significantly less money.

You might be wondering about the photographs above. I purposefully didn’t label what camera they were captured with because I wanted it to be a surprise at the end. The picture Stark Salt towards the top was shot with a Fujifilm X-A3, which is an incredibly cheap camera right now because it’s not the latest model. The next image, Snake River Fog, which is one of my all-time favorites that I have hung on my wall at home, was captured using a Fujifilm X-E1. The last picture, Keyhole Monochrome, was shot using a Fujifilm XF10. These three cameras can be found for $500 or less, which demonstrates that even the cheapest options are still good options. It’s never about how expensive your camera is, it’s always about how you use what you have.

Fujifilm X Deals

Posted on December 1, 2018 by Ritchie Roesch

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It’s December 1, and if you haven’t already started shopping for Christmas you will likely start very soon. I wanted to pass along some discounts on Fujifilm cameras that are currently being offered at Amazon. If you use the links below to purchase something, I will get a small amount from Amazon for referring you to them. This money will be used to improve the Fuji X Weekly experience. I know that some of you have already done so, and I want to say thank you! Expect some positive changes to come soon!

Current discounts being offered on Fujifilm X cameras: the Fujifilm X100F is $100 off and is now available in brown (yea!), the X-T100 is $100 off, the X-A5 with a 15-45mm lens is $100 off, the X-E3 is $100 off and there is a bundle option with the 18-55mm f/2.8-4 lens plus extras for $1,150, the X-T20 is $200 off and there is a bundle option with the 18-55mm f/2.8-4 lens plus extras for $1,000, the X-Pro2 is $200 off, the X-H1 is $250 off, and the X-T2 is $500 off, which is an incredible deal!

Current discounts being offered on Fujinon X lenses: the Fujinon XF 14mm f/2.8 is $150 off, the XF 16mm f/1.4 is $150 off, the XF 80mm f/2.8 is $150 off, the XF 10-24mm f/4 is $150 off, the XF 16-55mm f/2.8 is $200 off, the XF 50-140mm f/2.8 is $200 off, and the XF 100-400mm f/4.5-5.6 is $200 off.

Current discounts being offered on Fujifilm Instax: the Instax Mini 90 Neo Classic Instant Film Camera is $60 off, the Instax Mini 9 Instant Film Camera bundle is $57 off, the Instax Mini 70 Instant Film Camera is $40 off, the Instax Wide 300 Instant Film Camera is $38 off, and the Instax Mini Film 3-Pack is $22 off. My 11-year-old daughter loves her Instax camera.

Also, if you are looking for t-shirts, coffee mugs, iPhone cases and other items with Fujifilm and photography related designs, check out the Fuji X Weekly store! You’ll find several great gift ideas for photographers. I have ordered some of the items for myself, and they’ve all been good quality. I’m quite happy with how they turned out.

3 New Features On The Fujifilm X-T3 That I Find Fascinating

Posted on October 30, 2018 by Ritchie Roesch

When Fujifilm announced the X-T3, the first camera to feature an X-Trans IV sensor, I only paid half attention to it because I’m not in the market for a new camera. I read a couple of articles about the differences in image quality between X-Trans III and IV sensors, and also the quickness of the X-T3, and left it at that. However, I failed to notice three new features that are quite fascinating. I stumbled across these new features pretty much by accident, and wondered why they haven’t received more press. Or maybe they did and I just ignored it. Whatever the case, I thought it would be worthwhile to share it with you.

The first new feature on the Fujifilm X-T3 that I find fascinating is the Color Chrome Effect. This is something that you can toggle on or off for any film simulation, and you can choose either weak or strong. What it does is increase the color saturation while also producing deeper colors so as to increase color gradation. They got the inspiration for this feature from the limited-run Fortia film, which was wildly saturated (more so than Velvia) yet maintained great color gradations. To be clear, Color Chrome is not a new film simulation, but something that can be added to any film simulation, which will give it a slightly different look, producing subtly different results. Fujifilm intended Color Chrome to be used in highly saturated scenes. It takes a lot of processing power, so it will slow down your camera a little and drain your battery faster, but I can definitely see the usefulness of it.

The next new feature on the Fujifilm X-T3 that I find fascinating is a monochrome adjustment that allows you to tone your black and white photographs, either warm or cool (+ or – 4). As long as the weakest adjustment is subtle, I would love to use this! I like to tone my monochrome photographs, something that I have done often over the last 20 years, including when I used to print my own pictures in a darkroom. You can infuse an emotional response into a photograph simply by how it’s toned. This is something that I have wished my X-Trans III cameras could do, so it’s great to see Fujifilm include it on the next generation.

The third new feature on the Fujifilm X-T3 that I find fascinating is D-Range Priority, which is a dynamic range setting that is in addition to the traditional Dynamic Range settings (DR100, DR200 and DR400). It flattens the image to retain highlight and shadow detail. It’s not something to be used all of the time, but in ultra high contrast situations it can be useful. I found someone who has had good success using D-Range Priority for sunset pictures. This actually isn’t a new feature, as the X-H1 also has it, but it’s not found on any camera that predates the X-H1.

I imagine that all three of these features will be included on all X-Trans IV cameras. Fujifilm could choose to include the last two in X-Trans III cameras through firmware updates, but they probably won’t. It sure would be nice if they did, though! Still, it’s good to see them on the new models. It definitely gives me camera envy, but it is reassuring to know that my current Fujifilm cameras are capable of capturing great images, and while I may want these new features, I certainly don’t need them.

Future Fujifilm X-Trans IV Cameras

Posted on October 19, 2018 by Ritchie Roesch

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I’ve been asked to speculate on when future X-Trans IV cameras will be released. I don’t have any insider information whatsoever, so take whatever I say with a very large grain of salt. It’s just a guess, and just for fun.

The Fujifilm X-T3 is the first and only camera with an X-Trans IV sensor. This new sensor has a tiny bump in resolution (26-megapixels vs. 24-megapixels) and a tiny increase in high-ISO performance. From an image quality point-of-view X-Trans III and X-Trans IV are nearly identical, kind of like X-Trans I and X-Trans II were nearly identical. Where the X-Trans IV sensor shines is speed, made possible by less heat emission. X-Trans IV is significantly faster than any previous X-Trans sensor.

The Fujifilm X-T3 has been out for a month or so and it’s received raving reviews across the web. There is no doubt that it is an excellent camera. But not everyone wants the X-T3, as Fujifilm designs different cameras for different people. The question is, when will Fujifilm update the different models with the new sensor?

My guess is that next spring Fujifilm will release a new X100 series camera with the new sensor (perhaps called X100V), and an X-T30. Later next year an X-Pro3 and an X-H2 will come out. I’m going to speculate that an X80 (replacement for the X70) will be announced in the fall, and it will include an X-Trans IV sensor. Perhaps an X-E4 will be released in 2020 sometime, or maybe an X-E4 will never come out. Don’t be surprised if the X-E line goes dormant for a couple years, and perhaps is revived when the X-Trans V sensor is made. Maybe Fujifilm will even surprise everyone with a brand-new camera series, but I wouldn’t count on that.

I think 2019 will be the year of the X-Trans IV sensor. We’ll see many different models announced throughout the year. The next generation of X-Trans is already being worked on by Fujifilm, and don’t be surprised if in the second half of 2020 or the first half of 2021 the X-Trans V sensor is announced, and with it more new cameras will begin trickling out. There is always some new camera just around the corner.

What X-Trans IV really means for you is deals on X-Trans III cameras. Currently at Amazon the Fujifilm X100F is discounted $100 off, the Fujifilm X-E3 is $100 off, the Fujifilm X-T20 is $150 off, the Fujifilm X-Pro2 is $200 off, the Fujifilm X-H1 is $250 off, and the Fujifilm X-T2 is $500 off. If you use these links to purchase those cameras, you’ll be supporting Fuji X Weekly. Also, as a quick update, Fuji X Weekly merchandise, including T-shirts, coffee mugs, cellphone cases and more, will be available very soon, so be on the lookout for that.

Pictures of Cameras

Posted on August 4, 2018 by Ritchie Roesch

Vintage Bolsey Camera – South Weber, UT – Fujifilm X-Pro2 & 60mm

I’ve been going through my recent photographs and organizing them into categories. I noticed that I have captured several photographs of cameras. This isn’t unusual because I will capture images of my photographic gear to include with articles on this blog. These photographs, however, fell through the cracks and never made it onto Fuji X Weekly. That is, until today.

I’m a gear junkie as much as the next guy. If I had the money I’d buy all sorts of different cameras. The fact is, though, that I have too many. Right now I own three digital cameras and, I don’t know, maybe eight or nine old film cameras. Most of them never get used. You can only use one camera at a time, and bringing along two with you is often too much. One camera is all that you really need, but sometimes having two is nice. More than two is unnecessary, but it can be fun to collect, as long as one understands that the extra gear is mostly going to collect dust.

A number of different cameras were used to capture these images, including a Fujifilm X100F, X-Pro2, X-E1 and X-A3. Most of them are straight-out-of-camera JPEGs, while a couple received some post-processing. Enjoy!

Color:

Yashica – South Weber, UT – Fujifilm X-E1 & Meike 35mm

Kodak – South Weber, UT – Fujifilm X-E1 & Meike 35mm

Shutter Dial – South Weber, UT – Fujifilm X-Pro2 & 60mm

Automatic Shutter – South Weber, UT – Fujifilm X-A3 & 16-50mm

X-Pro2 & Industar – South Weber, UT – Fujifilm X-A3 & 16-50mm

B&W:

Exposure Compensation – South Weber, UT – Fujifilm X-Pro2 & 60mm

Wollensak-Rochester – South Weber, UT – Fujifilm X100F

H Is For Handsome – South Weber, UT – Fujifilm X100F

X100F & Stripes – South Weber, UT – Fujifilm X-Pro2 & 7artisans 25mm

Digital & Film Rangefinders – South Weber, UT – Fujifilm X-A3 & 16-50mm

Fujifilm X-E3 Thoughts

Posted on September 26, 2017 by Ritchie Roesch

Fujifilm X-E1 & 15-55mm Lens

I’m trying to avoid talking about gear other than the Fujifilm X100F on this blog (because this site is about the X100F), but some of you know that my introduction to Fuji was with an X-E1, so I have been asked to share my thoughts on the X-E3. This new camera, which is the fourth generation in the X-E line, will be shipping soon.

I love the X-E line, and I loved my X-E1. It was a great camera that reignited my passion for photography like no other camera, with perhaps the X100F as the only exception. It was a joy to use. I particularly liked pairing it with vintage lenses. I was sad to let it go.

What’s great about the camera is the user experience. I was reminded of the film days, and shooting with a Canon A-E1 (one of the greatest cameras ever made, by the way). I appreciated the process of creating photographs with it. Image quality was great, too.

Snake River Fog – Grand Teton NP, WY – Fujifilm X-E1

The only reason that I gave up the X-E1 is because, after I purchased the X100F, I stopped using it. It was a shame watching it collect dust on a shelf. I didn’t expect that the fixed-lens camera would downright replace it, but it did.

So what about the X-E3? Well, it’s a tad smaller than the previous X-E versions. It has the same 24-megapixel X-Trans III sensor found inside the X100F. It has better auto-focus. It has Acros and film grain simulation. It has the ISO dial and focus joystick. It has a touchscreen and a simplified back.

The camera is an improvement over the previous models, I’m sure of it. There are definitely some advantages. I’m not sure that I would like the touchscreen, especially since many of the physical controls were moved to that–I can see it being both positive and negative.

The Tetons and the Snake River, 2017 – Grand Teton NP, WY – Fujifilm X-E1

Here’s the deal: the X-E3 is 90% the same camera as the X-E2s, which is 98% the same camera as the X-E2, which is 95% the same camera as the X-E1. Each new generation is an improvement over the previous, but not by huge margins. The X-E3 over the X-E2s is the largest change from one model to the next, but it’s still not a massive jump. The X-E3 would seem significantly different than the X-E1, but that’s to be expected considering how many models they are apart.

If you purchased the X-E3 you will certainly be happy with that decision. You won’t regret the camera! If the MSRP is a stretch for your budget, consider one of the previous models instead, which can be found for not much money (you can find the X-E1 with a lens for under $300). I think you’ll enjoy any camera from the X-E line. If I were purchasing an interchangeable lens camera, I’d choose one of them.

Are the X-E3’s improvements enough to justify the higher cost? Maybe. I think if you routinely print poster-sized prints, or you shoot straight-out-of-camera JPEGs, or you shoot a lot of moving subjects, you may find the higher price of the X-E3 worth it. If you have an X-E1 with a lot of clicks on the shutter and you’re not confident that it will last you another couple years, perhaps it might be time to upgrade. Otherwise I’d strongly consider a previous generation X-E instead.

Barn By The Tetons – Grand Teton NP, WY – Fujifilm X-E1

Digital Film – Why I Shoot JPEGs With The Fujifilm X100F

Posted on September 4, 2017 by Ritchie Roesch

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I don’t shoot RAW with my Fujifilm X100F. I rely on camera-made JPEGs.

Wait! Don’t click the X in the corner! Let me explain.

Those who shoot JPEGs have been unfairly stigmatized. It’s kind of crazy. You will find on message boards, social media posts, and in the comment section of websites this argument that RAW is for pros and JPEG is for amateurs.

And it’s not true. Or not completely true. But it’s touted as if it’s common knowledge.

There are many professional photographers who don’t use RAW. Perhaps they don’t have time to mess with it (constantly off to new assignments or their photos are needed immediately). Maybe their clients demand straight-out-of-camera JPEGs (think photojournalists). Or they simply like the look of their camera-made JPEGs (mostly, this is Fujifilm users). Whatever the reason, there are many pros that prefer JPEGs over RAW. No, really, this is a fact.

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And vice versa. There are plenty of amateurs that shoot RAW because someone on the internet said that they should. They don’t know what they’re doing or why, but they’re doing it anyway because they don’t want to be thought of as amateurish.

So if professional photographers are using JPEG and amateurs are using RAW, what does this do for that argument that RAW is for pros and JPEG is for amateurs? It shows that it is poppycock–empty words by people who try to make themselves seem superior.

“But, really, you should learn how to use RAW,” someone is saying in their heads right now. If that’s you, here is something you should know: I’ve been shooting and editing RAW files for a decade. I’ve shot tens of thousands of RAW exposures. I know all about RAW. I might even have more experience with it than you. So stop.

It’s ridiculous that I have to qualify this before I even begin to type the rest of this article. But if I don’t, everything else that I want to say will be dismissed. People will tune out.

Digital Film

Sitting Large – SLC, UT – Fujifilm X100F

It’s been well known for several years now that Fujifilm has the best JPEG engine in the business. Yes, Canon and Nikon both make good JPEGs, but there is just something about those from Fujifilm cameras–that Fujifilm look!

With the X100F, Fujifilm has elevated the camera-made JPEG to a whole new level. They made several significant improvements. They added a new monochrome setting and film grain. This is a big deal!

Before I get ahead of myself, I want to talk a little about how Fujifilm rethought the whole camera-made JPEG concept. They approached it differently, and it shows in the results.

You are probably well aware that Fujifilm was a popular film manufacturer well before digital photography was big. They still make film. The soul of the company is analog film photography.

Fujifilm took their knowledge and experience with film and applied it to their digital cameras. They designed and programmed that analog soul into their modern cameras.

Hair & Lips – Ogden, UT – Fujifilm X100F

Instead of traditional JPEG settings, Fujifilm made Film Simulations, which mimic the look of different 35mm films. My favorites are Acros and Classic Chrome. They even have fake (yet convincing) film grain as an option. They tried to make their JPEGs look less digital and more film-like.

You can see this in how they process digital noise. It looks completely different on Fujifilm cameras. They did their best to make the noise look less digital and more organic, more like film grain.

Fujifilm also came up a neat little trick for maximizing dynamic range. Basically, the camera underexposes to prevent clipped highlights, then increases the shadows and midtones to the appropriate level. It’s very seamless, but the results are far superior to the narrow dynamic range found on typical camera-made JPEGs.

Because of things like that, Fujifilm JPEGs are better than everyone else’s. I call it Digital Film.

RAW Because You Have To

KeyBank Building – SLC, UT – Fujifilm X100F

Let’s face it, the reason that almost everyone who shoots RAW does so is because they have to, and not because they want to. Their cameras make JPEGs that aren’t good enough. If their JPEGs didn’t stink so bad, they’d certainly rely on them. But since they aren’t reliable, people choose RAW format instead.

But camera-made JPEGs don’t have to stink. Your camera could be programmed in such a way that the strait-out-of-camera JPEGs look like how you would make them look if you shot RAW and post-processed them on your computer. The technology exists. Camera makers just haven’t included it in their products.

If the JPEGs produced by your camera matched the look of your post-processed RAW files, why would you continue to shoot RAW? Why wouldn’t you save a whole ton of time and money and shoot JPEG instead?

The Fujifilm X100F is the first camera that I have ever used that I feel produces JPEGs that match how I would edit my RAW files. It creates in-camera the look that I want. That’s why I don’t shoot RAW. That’s why I am now a JPEG only guy.

Consistency

Lightning Strikes Antelope Island – Layton, UT – Fujifilm X100F

When I shot film (I still do occasionally), and I shot a lot of it, I had my go-to options. I used Velvia 50, Ektachrome 100VS and 100SW, and Kodachrome 25 and 64 for color. I used Ilford Delta 100 and 400 for black and white. I used plenty of other films over the years, but those were my main options.

When you shot film, you exposed a whole roll of it, typically 24 or 36 exposures. All of the images you captured had a consistent look because they were captured using the same film. When you embarked on a project, you used the same film for the entirety of that project.

Even thinking long term, my images had a consistent look because most were captured with one of a handful of different films. Over the course of years, even decades, there was a uniformity to the look of my pictures.

Ilford Harman Technology – South Weber, UT – Fujifilm X100F

That’s a lot harder to accomplish digitally because there are so many options and ways to customize each image. For example, Alien Skin Exposure X2 has over 500 one-click presets that can be heavily customized. With so many choices, it takes some serious discipline and restraint to stick with just a few. Creating and applying an undeviating style to your RAW workflow is something that’s rarely realized.

I think it’s better to have a consistent look that you can easily recognize. Especially within projects. It shouldn’t be all over the place. It looks incoherent if its inconsistent.

By shooting JPEG and relying on the Film Simulations found in the X100F, I can get back to the consistent look that I achieved as a film shooter. I have a few custom recipes that I use, and because of that there is a uniformity that my pictures lacked for a long time.

Authenticity

Haugen – Farmington, UT – Fujifilm X100F

There’s been a lot of controversy lately with photographer’s use of Photoshop. Some very big names have shown up in the news. There’s been many debates on how much editing is too much. It’s all subjective, and so the line will always remain grey. Besides, people have been manipulating pictures since the early days of photography.

But there is a point when a photograph loses its authenticity. Its not hard to move from photography into graphic design or digital artistry. Photography is less believable now than it used to be.

I get asked often, “Is that how it really looked? How much did you Photoshop this?” People look at photography as a mix of reality and fantasy. They don’t take it at face value anymore. It lacks truth, it lacks authenticity.

Man In The Straw Hat – South Weber, UT – Fujifilm X100F

It’s like the old saying, “Fool me once, shame on you. Fool me twice, shame on me.” I think people are tired of being fooled and tricked by pictures that have been heavily manipulated.

Many news outlets have begun requiring that only straight-out-of-camera JPEGs be submitted. There have been too many examples where some photograph in a big story turned out to be significantly edited. Now many news outlets want only what the camera captured, no manipulation please! This is to save the integrity of the genre, which has lost significant credibility.

Shooting JPEGs allows you to answer, “This is how the camera captured it. I didn’t use Photoshop or any other software. This is straight from the camera unedited.” This isn’t for bragging rights. There is value in creating authentic pictures, and this is becoming more true every day.

Conclusion

Yashica Rangefinder & Fujicolor – South Weber, UT – Fujifilm X100F

Several weeks ago I was asked to photograph for someone, and he needed the pictures immediately. He paid me a higher premium for this service. I made my exposures and, using the screen on the back of my X100F, deleted the ones that weren’t good. After I was finished I uploaded the pictures directly to his laptop. From the moment that I arrived to the delivery of the finished pictures was about an hour–photoshoot completely finished and check in my hand.

As I was driving away, I thought that this is how it should be every time. In the past I would have spent a day post-processing the pictures. But since the straight-out-of-camera JPEGs look so darn good, I felt more than comfortable delivering them to the client unedited. And this person contacted me twice afterwards to tell me just how pleased he was with the pictures. “They were perfect,” he said.

I save so much time and money by not shooting RAW. There are plenty of good reasons to choose JPEG instead, all of which I laid out above. All of the photographs in this article that were captured using the X100F are straight-out-of-camera JPEGs. I just wish that there wasn’t such a stigmatic attitude towards it. But times are changing, and technology is advancing, and I think that the lowly camera-made JPEG will see new life in the upcoming years.

What Film Simulation Should Fujifilm Create Next?

Posted on September 3, 2017 by Ritchie Roesch

The Wonder of Film Photography – South Weber, UT – Fujifilm X-E1

Fujifilm uses Film Simulations instead of traditional options for their JPEG settings. They use their vast experience with film to make their digital images look less digital (than other camera brands). Choose between Provia, Astia, Velvia, Acros and others. Essentially you are mimicking a film look with your camera-made JPEGs. If you shoot RAW, you can approximate this in post.

On the Fujifilm X100F my favorite Film Simulations are Acros for black-and-white and Classic Chrome for color. I use several of the other options occasionally, but I would be perfectly happy using only those two.

Fujirumors has said that Fujifilm is developing (or “investigating”) the next Film Simulation. Today Fujirumors asked what the next Film Simulation should be. What film should the Film Simulation emulate? By the way, if you don’t visit Fujirumors regularly, you should start doing so today–there’s a ton of useful information found there.

I thought it was an interesting question, so I’m going to explore it a little here.

Kodacolor – South Weber, UT – Fujifilm X100F

The Film Simulation options that Fujifilm has included in their current camera lineup are pretty darn good. They can be manipulated to simulate all sorts of different films. For example, if you wanted a look similar to Fujicolor Pro 800Z, you could start with Pro Neg Hi, increase the saturation by one and add a strong grain effect. You might have to shift the white balance slightly cooler. That would get you in the ballpark.

So I would want a Film Simulation that couldn’t be approximated by simply adjusting a few settings on a current option. And most films can. For instance, Classic Chrome is a great starting point for several Kodak films.

At the top of my list would be Fuji Velvia Cross Processed. It’s a fun experiment if you’ve never cross processed film. In the case of Velvia, which uses the E-6 process, you develop it using the C-41 process instead. The results are bold with high contrast, shifted colors and pronounced grain. It just looks cool and vintage.

Ax & Ladder – Boron, CA – Fujifilm Velvia 50 Cross Processed

Another that I would like to see is Fuji 400H Overexposed. People would purposefully overexpose 400H film a couple of stops because the colors would turn pastel with a low-ish contrast. It just looks beautiful.

How about Acros Push Processed? It would have lots of contrast and grain. You can get close to achieving this by setting highlights and shadows to the maximum level and adding a strong grain effect, but it doesn’t quite get the look right. The contrast is a little wrong and the grain (the look of it) is a lot wrong. That’s why I suggest a whole new Film Simulation for this.

If Fujifilm does indeed develop a new Film Simulation, it’s unlikely that they’ll add it to the X100F. They could add it via a firmware update, and in the past they’ve done just that with a few cameras (when Classic Chrome came out). I really hope that they do.

Most likely it will only be included on cameras with the X-Trans IV sensor, whenever that happens, because each new Film Simulation has coincided with a sensor update. So the X100V (or whatever they call the next generation X100) most likely will have it, and those who really want it will have to spend a bunch of money to upgrade.

Fujifilm X100F vs. Sigma DP2 Merrill

Posted on August 30, 2017 by Ritchie Roesch

My current camera is a Fujifilm X100F and I used to own a Sigma DP2 Merrill. Both of these are fixed-focal-length digital cameras that can fit into a large pocket. I thought it might be worthwhile to briefly compare the two. Perhaps someone right now is trying to decide which one to buy.

The Sigma DP2 Merrill was introduced in 2012. It has Sigma’s unique three-layer APS-C Foveon sensor with a whopping 46 megapixels (15.3 megapixels on each layer). It has a 30mm (45mm equivalent) f/2.8 lens permanently attached to the front.

The Fujifilm X100F was introduced in 2017. It has Fujifilm’s unique APS-C X-Trans sensor with 24 megapixels. It has a 23mm (35mm equivalent) f/2 lens permanently attached to the front.

Both the DP2 Merrill and the X100F have excellent image quality. They both have great lenses that have a few minor flaws. There are a lot of similarities.

Let’s take a look at a few example photographs from both cameras:

Red Field, Green Field – Tehachapi, CA – Sigma DP2 Merrill

Red Bicycle – Farmington, UT – Fujifilm X100F

From The Past – Mojave, CA – Sigma DP2 Merrill

Have A Seat In The Filth – Farmington, UT – Fujifilm X100F

The Desert Cross – Mojave, CA – Sigma DP2 Merrill

Building Storm Over Ridge – South Weber, UT – Fujifilm X100F

Cheese – Big Bear, CA – Sigma DP2 Merrill

Look What I Drew – South Weber, UT – Fujifilm X100F

Rangefinder & Film – Stallion Springs, CA – Sigma DP2 Merrill

Ilford Harman Technology – South Weber, UT – Fujifilm X100F

There’s a lot to love about both of these unique cameras, but which one is better? Which one should you buy? I’ll share with you my opinions based on my experience of using both.

Where the Sigma DP2 Merrill is better:

Hall Loves You – Newberry Springs, CA – Sigma DP2 Merrill

The DP2 Merrill has a slightly sharper lens than the X100F. Even though the Sigma camera has almost 90% more megapixels, the actual resolution difference isn’t nearly so big, with the DP2 Merrill just winning out with perhaps a 10% advantage. The DP2 Merrill has a little bit larger dynamic range, particularly in the highlights.

At base ISO, the Sigma DP2 Merrill produces superior image quality to the Fujifilm X100F, but not by a large margin. Honestly, the DP2 Merrill at base ISO has the best image quality of any camera that I’ve ever used. But the X100F isn’t very far behind.

Where the Fujifilm X100F is better:

Haugen – Farmington, UT – Fujifilm X100F

The X100F has a five stop high-ISO advantage over the DP2 Merrill. The X100F creates far superior JPEGs. The X100F is much, much quicker. Everything “auto” on the camera is superior. The X100F has way better battery life (which is an understatement). It’s significantly better designed and better looking.

Basically, the Fujifilm X100F is a better camera in every aspect outside of lens sharpness, resolution and dynamic range, where the DP2 Merrill wins by a small margin.

Conclusions

Which one is better is for you to decide. I can’t choose for you which one you’ll like more. I will say this: some of my all-time favorite photographs were captured with a Sigma DP2 Merrill, but I love my Fujifilm X100F. The DP2 Merrill has enough negative aspects about it to make it a frustrating experience, but boy did it make nice-looking pictures! The X100F makes nice-looking pictures, too, without hardly any bad points.

One of the big differences for me, and the reason that I prefer the X100F, is time. My time. The time it takes to get a finished photograph. You have to shoot RAW with the Sigma camera, and you have to use their painfully slow software (maybe it’s better now) to process the RAW files. I would have to dedicate 15 to 20 minutes (and sometimes more) per exposure to edit the Sigma pictures.

The Fujifilm X100F files, on the other hand, are straight-out-of-camera JPEGs. No editing. Just shoot and upload. My time is limited and precious, and I literally save hours and hours and hours by not having to post-process my photographs.

If you have lots of free time to spend sitting at a computer, the Sigma camera is a very good option. If not, I’d look at the X100F.