Bell Tower – Tumacacori, AZ – Fujifilm X-T5 – 1960 Chrome
This Film Simulation Recipe was created at the same time as Classic Color, Nostalgic Americana, Eterna Summer, and Astia Azure. These five Recipes were intended to work well together—could all be used in a single series or project—however, 1960 Chrome is the largest outlier of the group. It uses the Eterna Bleach Bypass film simulation, which has high contrast and low saturation, with a slight reddish tint.
The inspiration for 1960 Chrome came from several photographs in various vintage issues of Arizona Highwaysmagazine from the 1960’s. While sometimes the publication provided detailed information on the photographs, sometimes they did not; from the instances where information was provided, the film used appears to be Ektachrome, perhaps from the 1950’s—likely E2 or E3 process. I’m sure the printing process and the age of the magazine play a significant role in the aesthetic as it appears today. In any event, this Recipe has a strong vintage color film aesthetic.
Lake Bridges – Tempe, AZ – Fujifilm X-E4 – 1960 Chrome
This 1960 Chrome Film Simulation Recipe is compatible with all fifth-generation X-Trans cameras, which (as of this writing) are the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, and X-T50, as well as “newer” X-Trans IV models—specifically, the X-T4, X-S10, X-E4, and X-T30 II. I’m sure it can be used on several GFX cameras, but will likely render slightly different (try it anyway). For X-Trans V, set Color Chrome FX Blue to Off, and for X-Trans IV set Color Chrome FX Blue to Weak.
Film Simulation: Eterna Bleach Bypass Dynamic Range: DR400 Grain Effect: Strong, Large Color Chrome Effect: Strong Color Chrome FX Blue: Off (X-Trans V); Weak (X-Trans IV) White Balance: Fluorescent 1, -2 Red & -4 Blue Highlight: -2 Shadow: -1 Color: +2 Sharpness: -1 High ISO NR: -4 Clarity: -2 ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs captured by my son, Jonathan, using this 1960 Chrome Film Simulation Recipe on a Fujifilm X-E4:
The Canal – Scottsdale, AZ – Fujifilm X-E4
Pipe Bridge – Scottsdale, AZ – Fujifilm X-E4
Hot Wheels – Scottsdale, AZ – Fujifilm X-E4
Yellow Porsche – Scottsdale, AZ – Fujifilm X-E4
The Cross(walk) Roads – Scottsdale, AZ – Fujifilm X-E4
The Lamp in the Tree – Scottsdale, AZ – Fujifilm X-E4
Gunslingin’ Martian – Scottsdale, AZ – Fujifilm X-E4
Strip Mall – Scottsdale, AZ – Fujifilm X-E4
The Back Rooms – Scottsdale, AZ – Fujifilm X-E4
Los Musicos – Scottsdale, AZ – Fujifilm X-E4
Tiled Ball – Scottsdale, AZ – Fujifilm X-E4
Phantom of Scottsdale – Scottsdale, AZ – Fujifilm X-E4
Example photographs, all camera-made JPEGs captured using this 1960 Chrome Film Simulation Recipe on my Fujifilm X-T5:
Yellow House, White Window – Bisbee, AZ – Fujifilm X-T5
Abandoned House & Palm Tree – Arlington, AZ – Fujifilm X-T5
Posts – Arlington, AZ – Fujifilm X-T5
Abandoned Mall Sign – Casa Grande, AZ – Fujifilm X-T5
Gas & Grocery – Casa Grande, AZ – Fujifilm X-T5
Old Hoop – Arlington, AZ – Fujifilm X-T5
Mission Gate – Tumacacori, AZ – Fujifilm X-T5
Bell & Cross – Tumacacori, AZ – Fujifilm X-T5
Shack on the Hill – Tucson, AZ – Fujifilm X-T5
Deer on the Rocks – Saguaro NP, AZ – Fujifilm X-T5
Palo Verde in the Rocks – Saguaro NP, AZ – Fujifilm X-T5
Tilted Saguaro – Tucson, AZ – Fujifilm X-T5
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A straight-out-of-camera B&W IR picture from my Fujifilm X-E4
I’ve had a fascination with infrared photography for a very long time. Using light beyond the visible spectrum to create pictures often produces unusual results—an ordinary scene can become extraordinary with infrared photography. While I’ve been interested in this type of photography for awhile, I’ve not experimented much with it. Many years ago I shot a roll of IR film, but it didn’t turn out very well; that’s mostly my entire IR experience. I’m an infrared novice.
Even though digital cameras have a filter to block infrared light, many cameras are still IR sensitive. You can test your camera by pointing a TV remote (which works via infrared light) at it. When you press a button on the remote, if your camera is IR sensitive, you’ll see the infrared light in the LCD or electronic viewfinder. It turns out that my Fujifilm X-E4 is indeed IR sensitive (I believe that many Fujifilm cameras are). A few years ago I experimented using a non-IR converted X-E4 with a 720nm IR filter, and I indeed got some infrared pictures.
The big problem with IR photography, of course, is that—at least for color pictures—it requires significant editing, including swapping color channels. If you are a JPEG photographer who doesn’t want to hassle with all that, your options are quite limited. Black-and-white IR is a completely different story; you can get dramatic results out-of-camera without much trouble. For color, either you’ve got to be happy with a red picture, or you’ve got to edit. If you have a full-spectrum camera, there is one option that doesn’t require editing, but it does require that the camera be full-spectrum and not just IR converted.
SOOC JPEG from my Fujifilm X-E4 using a 720nm IR filter.
Same picture after a crude R/B color channel swap and a quick edit.
Anyway, I’m writing all of this because I told you that I’d update you regarding the Fujifilm X-T4 ES (Extended Spectrum) camera that I ordered from the Fujifilm website. Right in the middle of my move, I received an email from Fujifilm (the “monthly content roundup” email that many of you might also receive), and towards the bottom of it was an add for the Fujifilm X-T4 ES. “Look into the infrared extended spectrum and document the results in beautiful detail with this specialist version of the popular X-T4.”
There was a link in the email to the official Fujifilm online store where the X-T4 ES was listed with very little information about what it is exactly. Even though I did not know much about the specifics of its IR capabilities, I decided to order the camera anyway. The link no longer works (and hasn’t for a week-and-a-half), and the X-T4 ES can no longer be found on the website. I assumed that either the listing was a mistake, or it was sold out quickly.
Then today (two weeks after ordering) I received an email stating that the camera has shipped. Apparently the Fujifilm X-T4 ES has traversed from New Jersey to Tennessee, and just departed Memphis for Arizona within the last few minutes. It’s supposed to arrive at my door on Monday. Yea!
I searched the internet, and found very little information about the Fujifilm X-T4 ES. It was briefly listed at B&H (apparently mistakenly) back in February of last year. Fujifilm has made two other IR models—the X-T1 and GFX100—but those were specifically for “forensic, scientific, and cultural preservation applications, and will not be made available to general customers for personal use.” But the X-T4 ES was made available to the general public, just in a very limited quantity and without much fanfare. I’m not sure what “extended spectrum” even means, so that’s something I look forward to finding out.
It won’t be much longer before I’m capturing infrared pictures on a dedicated Fujifilm IR camera, but in the meantime, I have a lot of questions and very few answers. Once I have the Fujifilm X-T4 ES in my hands, I’ll be able to tell you a lot more about it. Stay tuned!
***Update: Well, that was fast! Fujifilm has released firmware version 1.02 for the X-T50, which fixes the issue for those who couldn’t update to version 1.01. If you are on version 1.01, version 1.02 is identical for you, so no need to update (although there’s also no harm in doing so, either). If you are on version 1.00, updating to the latest firmware fixes some small and rare bugs that are unlikely to affect you, but possibly could.
Fujifilm just recently updated the firmware on the X-T50 to version 1.01, but there’s been a small and unusual “bug” identified, which only affects certain models. The 1.01 firmware fixes some minor and rare issues; however, the firmware update itself has one issue.
The problem is a weird one: on only certain X-T50 cameras, you cannot update the firmware. That’s the bug. On certain models, you’re “stuck” with version 1.00. That’s no big deal, because version 1.00 isn’t bad whatsoever; version 1.01 was basically only a minor-bug-fix type update. I think the issue must actually be with version 1.00 and not 1.01, but it will all get sorted out soon enough, I’m sure, so no worries.
Specifically, the cameras affected are the silver models (not the black or grey) that were sold with the new kit zoom lens (apparently not the ones sold with 15-45mm lens or body-only) that have these serial numbers: 4BA24662 to 4BA26561, 4BA30592 to 4BA30661, 4BA34838 to 4BA35137, 4BA35678 to 4BA35857, and 4BA37468 to 4BA37687. Fujifilm was quick to acknowledge and apologize for the issue, and they are working on a solution right now.
The Fujifilm X-T50 that’s sitting on my desk in front of me is black, so I’m not affected, personally. However, if I were affected, I wouldn’t worry much. Also, it’s always a good idea to wait at least a few days—if not a few weeks—to update the firmware, unless it is one that fixes a major bug. From my experience with apps, when you fix the coding for something, something else seemingly unrelated can be affected by it; that functionality (whatever it is) wasn’t thoroughly tested because there was no expectation that it would perform any differently than it had before. So waiting a few days or longer before updating is a good rule of thumb that can save you some heartache later.
Fujirumors is reporting that Fujifilm is in the process of “reviving a camera line that most of us thought axed.” According to Fujirumors, the camera could be released anytime within the next six months. It’s always exciting when new gear is on the horizon, and it’s fun to speculate what it might or might not be. But, until it is actually released, it’s hard to know anything for certain, and so all speculation should be taken with a huge grain of salt.
The idea of a camera line revival made me consider which discontinued camera series could possibly be resurrected (apparently it isn’t the GFX50R). Over the years various series have become defunct, typically (but not always) due of disappointing sales figures. There are a number of options, so let’s briefly consider each.
My biggest hope is for an X70 successor, likely called X80. The X70 was Fujifilm’s closest competitor to the Ricoh GR series. It’s more-or-less a smaller and more wide-angle and less premium (a.k.a. more affordable) X100-series camera. Supposedly the X70 was discontinued (in 2016) because Sony suddenly stopped manufacturing the 16mp sensor found inside it, and the higher megapixel X-Trans sensors were too hot for such a small body, which prevented a successor from happening; perhaps they’ve finally figured out the heat issue (X-Trans IV sensor combined with X Processor 5?). I’ve been asking for an X70 successor for several years now, and with the popularity of Ricoh GR and other compact cameras, it seems like a no-brainer. I hope this is what’s coming, but it definitely might not be.
There are a few cameras that it could theoretically possibly be, but I’d be extremely shocked if it was. An X-S2, for example, which would be a DSLR-shaped fixed-lens super-zoom small-sensor Bayer+PASM followup to the X-S1, is not likely. I’m pretty certain that an S4 Pro is not coming, as the S3 Pro was built inside a Nikon DSLR. I don’t think an X-A30, a stripped down Bayer successor to the X-A20, is on the horizon, either.
Kodak (or, really, JK Imaging using the Kodak brand name) is selling cheap point-and-shoots like hotcakes right now; while a followup to the XF1 might seem strange, maybe it would actually be genius. If this is the upcoming camera, it would be a highly unexpected move, but one that might actually pay off and even possibly return this style to the mainstream. With the popularity of digicams right now, an XF2 isn’t completely out of the realm of possibilities; however, the odds seem pretty slim that this is it.
Perhaps an X40 is the upcoming camera: a pocket-sized retro-styled zoom with an EVF. There’s definitely an interest in an X30 successor—I’ve heard from at least a handful of people who would really like to see one—but I’m not sure if there is enough global demand for it to be worthwhile for Fujifilm; however, I would buy one if they made it. There is certainly a chance, albeit a small one, that an X40 is coming soon.
Kind of in-between an XF2 and X40 could be an XQ3, a followup to the XQ2. I’m very doubtful that Fujifilm will make any more small-sensor X-Trans cameras; however, if they produced an XQ3 (or X40) with a 20mp 1″ sensor, that would be intriguing (outside of the XF2, I don’t think Fujifilm should go any smaller than a 1″ sensor).
I’d actually be quite surprised if they released any new X series cameras with a sensor smaller than APS-C. In all probability, whatever camera Fujifilm is working on is an APS-C model, and not one with a tiny sensor. There are several options that I believe are much more likely than the XF2, X40 or XQ3.
The XF10 was the low-budget Bayer+PASM version of the X70, and it was a bit of a flop. However, with the popularity of Ricoh GR cameras right now, it wouldn’t be surprising if Fujifilm is working on a (hopefully significantly improved) successor, likely called the XF20. While I would much prefer an X80, I wouldn’t be against an XF20, if that’s what it ends up being.
That’s it for the fixed-lens options! Let’s take a look at some possible interchangeable-lens cameras that the upcoming model could possibly be. Fujifilm is supposedly working on a future X-E5 that is not this unknown camera, so I won’t discuss the X-E series in this article.
The X-A line used to be a top seller for Fujifilm, especially in Asian markets. These cameras were low-budget Bayer+PASM models that were not actually manufactured by Fujifilm, but contracted out to a 3rd party for assembly. The last one was the X-A7, which didn’t sell particularly well, and the line was discontinued. It’s possible that Fujifilm will revive this series with an X-A8, and maybe even manufacture it in-house.
Similarly, the X-T000 line was a low-budget Bayer+PASM series not manufactured by Fujifilm. It was basically an X-A camera but in an SLR shape (instead of rangefinder) and with an EVF. It’s unlikely that Fujifilm would revive both the X-A and X-T000 series, but they could bring back one of the two, and if it’s the X-T000 line, the camera would likely be called X-T300.
Last—but far from least—is the X-M2. I think the upcoming camera is more likely to be an X-M1 successor than an X-A8 or X-T300. The X-M1 was basically an X-A1 with an X-Trans sensor; the X-M2 would be a low-budget X-E like camera (but cheaper, with a PASM dial, and without an EVF), utilizing the 26mp X-Trans IV sensor. Fujifilm is desperately missing an affordable base-level camera that allows those on a tight budget to get into the system, and an X-M2 could serve that role. A brown faux-leather version would be quite nice.
If Fujifilm is indeed reviving a once-defunct camera series, it could be any of these (or maybe one that I overlooked—who knows?). There’s not a lot that can be gleaned from this exercise, other than it’s likely to be a more affordable camera, which is great—there aren’t currently a lot of options right now if you don’t have much to spend. My personal preference would be for an X80 (I’d be first in line to buy it!), but the XF20 would be ok if that’s what it ends up being. I think an X-A8, X-T300, or (especially) an X-M2 are also strong possibilities. Basically, we know very little, and it could be just about anything.
Which of these cameras would you be most interested in? Let me know in the comments!
The short answer is no. The longer answer is below.
There’s a controversy that’s been brewing for awhile, but has really gained steam over the last couple of weeks, that suggests Fujifilm is purposefully crafting market shortages of products so as to create hype (or, really, FOMO), in an attempt to ensure that their products are constantly in high demand. The roots of this controversy are in the constant shortages of Fujifilm’s products. At one time, you could walk into most camera stores on any given day and buy the camera or lens that you wanted; however, over the last few years, that hasn’t always been the case. Then, just recently, Fujifilm seemed to confirm it.
Manhattan from Pulaski Bridge – New York City, NY – Fujifilm X-T50 – PRO Negative 160C
“The most important point is how much brand strength to create and how to maintain it,” said Teiichi Goto, Fujifilm President and CEO, in response to a question about their inventory situation and plan. “Therefore, it would be quite unfortunate to manufacture too much and lower the price. What Fujifilm has been trying to do for a long time is finally coming true now. We intend to drive the entire imaging business, including Instax, while concentrating on building brand strength and not reducing the value of the properties purchased by our customers.” When asked if the current inventory situation is normal, Mr. Goto replied, “Yes.”
A lot of people responded to this with something to the effect of: “This proves it! Fujifilm is purposefully creating camera shortages to manipulate the market.” But I think they misunderstand it. I wasn’t planning to write this article, but, since I’ve had several people ask me to comment on the controversy, I thought I’d type out my opinion.
I’m completely convinced that if Fujifilm could produce the precise number of gear (cameras, lenses, etc.) for the current demand, so that everyone who wanted to purchase something could do so without waiting, they would. But that’s nearly impossible to correctly estimate. When PetaPixel asked for clarification if they consider insufficient supply to be part of a marketing strategy, Fujifilm responded, “No. Our marketing strategy is to showcase the innovation behind our lineup of digital cameras and lenses to provide creators with a variety of options so they can choose the right tools for their craft.”
Sign on the Roof – Gila Bend, AZ – Fujifilm X100VI – Classic Color
It takes many months for a camera to be manufactured and end up at a camera store. Fujifilm has to secure the parts, get them assembled, and shipped across the world. They are guessing in December what the demand might be in July. And there are limited resources for manufacturing. How many parts can a supplier produce at any given time? How many cameras can an assembly line put together each day? The whole process is much more complex than I think many people assume. Fujifilm not only has to anticipate future demand, but they have to figure out how to meet that within the constrains of many and various limitations.
Demand isn’t steady, but constantly fluctuating. It can spike unexpectedly, and fall off a cliff unexpectedly. If the demand for a certain camera suddenly ceases, Fujifilm needs to anticipate that months and months in advance, or they’ll continue to manufacture tens of thousands of copies of a product that few are buying.
Let’s look at the Fujifilm X100V. It was released in early 2020, and, for about two-and-a-half years, Fujifilm was more-or-less manufacturing the number of copies it needed in order to meet the demand for that camera. Then, suddenly, demand spiked, due to several viral TikTok videos. Fujifilm did not ramp up production (or, if they did, it wasn’t nearly enough) of the X100V, likely because they assumed the hype would quickly dissipate, especially since the camera was approaching three-years-old at the time; however, they guessed wrong.
Sentinel & Merced – Yosemite NP, CA – Fujifilm X100V – Vintage Color
For the X100VI, Fujifilm assumed that doubling the production of the X100V would be enough to meet the anticipated demand for it. Fortunately or unfortunately, depending on your perspective, the demand for the X100VI was historic and unprecedented. There were more preorders for the X100VI in China alone than there were X100V’s manufactured in total. Fujifilm has said that they will be increasing production of the X100VI, but I’m not certain to what extent exactly (I’ve heard that it could be 30,000 units per month by sometime in the summer, but I have no idea what the precise numbers are right now).
This is uncharted territory for not just Fujifilm, but for any camera maker. Fujifilm has to try to meet steep current demand while being hyper alert for any changes in future demand. If, for example, they are actually making 30K cameras per month, and suddenly the floor drops and nobody wants one, and they’ve already set in motion the manufacturing of 150K cameras, that could be enough to bankrupt the company (at least the camera division).
Another example is the Fujifilm X-E3 and X-E4 cameras. Fujifilm anticipated that demand for the X-E3 would be greater than it actually was, and made too many copies. Fujifilm had to discount the X-E3, and sometimes significantly, to clear the warehouse. You could still find brand-new (and discounted) X-E3 bodies 18 months after it had been officially discontinued. Fujifilm used the sales figures of the X-E3 to estimate the demand for the X-E4; however, the X-E4 was much more in-demand than the X-E3 was (largely because it was viewed as a top alternative to the impossible-to-find X100V in the aftermath of the viral videos). Fujifilm did not secure enough parts to manufacture nearly enough copies to meet the demand of the X-E4, and likely assumed (incorrectly) that the spike in demand would be short-lived. If you look at eBay, X-E4’s are listed for double the price of X-E3’s, and much higher than the MSRP when they were brand-new.
I bring that up for a specific reason. While consumers prefer over-manufacturing (especially since it usually means one can find bargains, and you can readily buy what you want), producers prefer under-manufacturing. Most ideal is precise-manufacturing, but that is really difficult to achieve; between over and under, every company—including Fujifilm—would much prefer to err on the side of making too few of something than too much. And, if you want the gear that you spent a lot of money on to retain its value, you, too, will prefer them to err on the side of caution.
Toyota created the Toyota Production System in the aftermath of WWII. This system invented what is now referred to as Lean Manufacturing (or Lean Business Philosophy or Lean Strategy Process). Many books have been written on this topic—I have a few on my library shelf, although I’ve only actually read one. To understand Fujifilm’s approach to manufacturing and inventory means understanding the Lean approach, which is used worldwide, especially in Japan. This Harvard Business Review article gives a very brief synopsis of what the Lean strategy is, just to give you an idea; even better, I’m sure your local bookstore has a few books on this topic.
The conclusion is that Fujifilm (along with all manufacturers) is in the tough position of trying to accurately gauge demand for each product they offer, and attempt to produce just the right amount; if they are going to err on one side or the other, they much prefer to err by producing too few copies than too many. Making too many of something reduces its value, while making just the right amount or too few does not. They have to guess what the demand will be many months from now, not just what the current demand is. The current demand might be an indication of future demand, but it also might not. Fujifilm would love to make and sell 50,000 copies of something, but just because they make 50,000 copies of something doesn’t mean that they will actually sell them all. A much better position for Fujifilm is to make 30,00 copies of something, and sell them all. That’s not manipulating the market, but simply good business strategy that provides some stability in a turbulent market.
The Fujifilm X-E4 is one of my absolute favorite Fujifilm cameras. There was a lot of demand for it, then, inexplicably, Fujifilm discontinued the X-E4 while there was still a fairly lengthy backorder list. According to Fujirumors, Fujifilm is working on the X-E5 right now, possibly to be released sometime in 2025. There’s a reasonable chance that Fujifilm will read this, so I thought I’d take the opportunity to express my wish-list for the camera.
The Fujifilm X-E1 was my gateway into the Fujifilm system. The camera, which was released in 2012 and was Fujifilm’s second interchangeable-lens X-series camera (only preceded by the X-Pro1), was praised for its beautiful retro rangefinder design (nicknamed “Sexy One”), but also criticized for its sluggish performance (some of which was rectified in firmware updates). The X-E1 was fairly quickly replaced by the X-E2, and a minor updated version called the X-E2s was released at the end of the X-Trans II lifecycle (beginning the pattern of X-E cameras released near the end of a sensor generation). While the X-E series has a history of somewhat slow sales, the cameras tend to be much beloved by those who own them. The X-E4 did not experience sluggish sales (in fact, Fujifilm was unable to meet the strong demand); however, it was discontinued anyway, presumably because Fujifilm did not secure enough parts to produce more.
I love the Fujifilm X-E4 because it is small and lightweight, which makes it more pleasant to carry around as an everyday camera. When traveling, there’s limited space for gear in the bag, and tough choices must be made; the X-E4 takes up less room than other bodies, so it’s more likely to be chosen over larger and heavier cameras. In fact, the X-E4 and X100V (and now X100VI) have been my go-to travel cameras since 2021. I also appreciate its clean minimalistic design of the camera.
Fujifilm could simply engrave “X-E5” on the new camera and include the X-Processor 5, but keep everything else completely identical to the X-E4, and it would sell. If it ain’t broke, don’t fix it. People wanted the X-E4 but simply couldn’t get it. An X-E5 that is just an X-E4 with the new processor and the new film simulations would do quite well, I’m certain of it. The less Fujifilm changes, the better.
With that said, there are some things that would make the X-E5 even better than the X-E4. I do feel the minimalistic approach was perhaps a bit too minimalistic. The five key changes that I would make if I were one of the designers are: 1) bring back the M/C/S switch, 2) add an ISO Ring around the Shutter Knob like the X100 and X-Pro series have, 3) add back the rear command dial, 4) improve the EVF resolution, and 5) add a small grip to the front like the X-E3 has.
These might be unpopular opinions, but I would use the “old” 26mp X-Trans IV sensor in combination with the X-Trans V processor (like the X-S20); IBIS is unnecessary, and should be avoided for weight and cost reasons; the camera doesn’t need to be weather-sealed. Keep the X-E5 as similar to the X-E4 as possible, just refine it a little with a handful of small improvements.
There’s a massive opportunity that I believe Fujifilm has largely ignored. One of the biggest advantages of APS-C over full-frame is size/weight. There are tradeoffs with anything, and APS-C seems to strike a near perfect balance of size/weight, performance, image quality, and value. While full-frame cameras have been shrinking lately, APS-C has not; instead, the APS-C advantage has been shrinking. This is easily rectified, though, and the X-E5 is one step towards that, but it needs to be kept small, light, and affordable. The other key piece that’s missing are pancake lenses.
Yes, there’s the exceptional Fujinon XF 27mm f/2.8 R WR; however, it’s not often readily available for purchase. Likely, you have to add yourself to a backorder list and wait awhile. There’s also the sort-of pancake (Japanese pancake?) Fujinon XF 18mm f/2 R, but it is old, overpriced, and in desperate need of an update. Otherwise, there aren’t many options—at least not natively; however, there are some 3rd-party pancake lenses that have recently appeared, which is good. Fujifilm needs to add a few more pancakes to the Fujinon lineup, and not be satisfied with just two.
I think a total of five pancake lenses would do the trick. The 27mm f/2.8 already exists, but simply needs to be made available. The 18mm f/2 also already exists, although I would strongly encourage Fujifilm to update it. The three lenses that, in my opinion, Fujifilm should add to the pancake lens lineup are 15mm f/3.5, 23mm f/2.8, and 40mm f/2.8. That gives a good variety, and all five would together make for a fantastic kit.
Since Fujifilm already has two 23mm lenses—the 23mm f/2 and 23mm f/1.4—they might consider something else that they don’t have, perhaps 20mm or 25mm, but definitely something in-between 18mm and 27mm. Instead of 40mm, a longer focal-length could alternatively be chosen, such as 45mm f/3.5 or 55mm f/4. The point is to have something wider than 18mm, something more telephoto than 27mm, and an option in-between the 18mm and 27mm.
A small and lightweight camera—such as the X-E5—combined with a handful of small lenses would make an ideal kit for travel and walk-around photography. It would clearly illustrate a significant advantage of APS-C over full-frame—imagine a camera and five-lens kit that could all fit into a small camera bag! I have no doubt that it would be successful, but it would require that Fujifilm clearly articulate why a small camera with small lenses should be desirable.
I don’t know if the “right” people at Fujifilm will read this, or, if they do, if they’ll listen. But, just in case, I wanted to make sure to get my opinions out there. Now it’s your turn! What would you like to see in a Fujifilm X-E5? What pancake lenses do you think that Fujifilm should make? Let me know in the comments!
Leica is the camera brand that everyone desires, but few can afford. Premium is the word that best describes Leica. Crème de la crème, or perhaps Beste der Besten. If you can afford a Leica you buy a Leica, because every real photographer wants a Leica. It’s a status symbol, and it shows that you’ve arrived.
All of that is hyperbole, of course; however, there’s a good chance you’ve heard the sentiment before. An alternative yet similar statement is that Fujifilm is the poor man’s Leica. You only own a Fujifilm camera because you cannot afford a Leica model; if you could, you’d own a Leica instead.
I’ve wanted to try a Leica for some time now. The cameras are beautiful, there’s no question about it. But is it beauty over brawn? Are Leica cameras actually so good that the cost is justifiable? Would I—a long-time Fujifilm photographer—like a Leica enough to purchase one? Are Fujifilm cameras just cheap Leica knockoffs for those who cannot afford the real deal? Those are questions that I wanted to answer.
MPB is the sponsor of this article. They loaned me a Leica Q2 to try out for a couple of weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!
Leica Q2
For those who don’t know, the Leica Q2 is a premium compact fixed-lens 47mp full-frame camera. It is simultaneously somewhat similar to the Fujifilm X100VI, Fujifilm X-E4, and Fujifilm X70, yet significantly divergent from all of those models in several aspects. It has a 28mm f/1.7 lens that is fast and sharp. The camera was released in 2019, and discontinued last year when it was succeeded by the Q3. The original MSRP of the Q2 was $5,800; the current used price is roughly $4,500 to $3,800, depending on the condition. The specific Leica Q2 that I picked from the MPB platform was exactly as described: the camera functioned like it was brand-new; the body had only extremely minor signs of wear, which I was well aware of due to the gear-specific ‘cosmetic condition’ rating (“Excellent” in this case) displayed on the platform.
Something that I was unexpectedly impressed with was the Leica box. I know this sounds strange, but Leica is head and shoulders above the other brands when it comes to packaging. I’d pay a little more to have my Fujifilm cameras come in functional boxes similar to what the Q2 came in. Sometimes the little things can be big things.
I didn’t know a whole lot about the Leica Q2 before this project. I was quite surprised by just how minimalistic the Q2 is. In this regard it is more like the Fujifilm X-E4, which is Fujifilm’s most minimalistic model in recent years, but even more so. There are not very many buttons and controls on the body. For a camera that begs to be used fully manually, it is incomprehensibly missing an ISO dial; however, it is possible to use the unmarked knob on the top plate as an ISO dial by programming the button on top of it to activate ISO. That’s not ideal, but it is certainly better than digging through the menu. On one hand I do like the clean approach, but on the other hand I found it to be a bit too minimalistic for my liking.
There’s no doubt that the Leica Q2 is a beautifully designed camera that is solidly built. While the body is just a tad larger than the Fujifilm X100VI, the lens is significantly larger, and the whole thing is definitely heavier. It’s easy to understand why it would be compared to the X100VI, but the Q2 is a little more similar to the X-E4 (just with a fixed lens instead of interchangeable, and more ruggedly built). The Q2’s 28mm lens is roughly equivalent to 18mm on Fujifilm X cameras, so that’s where a comparison to the long-discontinued X70 comes in. Probably the closest lens in the Fujifilm lineup to that of the Q2 is the Fujinon 18mm f/1.4. Overall, I think the Leica Q2 is dissimilar enough to any Fujifilm model that it’s really apples-to-oranges, yet similar enough that the correlations are understandable.
The Leica Q2 is best when used with a RAW workflow. It’s ok for straight-out-of-camera photography, but definitely much more limited in that regard than Fujifilm. The JPEG image quality is good-but-not-great. There are five profiles—three color and two B&W—which can only be customized to a small extent. For color, Standard is somewhat reminiscent of the Provia film simulation, Vivid can be made to fairly closely resemble factory-default Velvia, and Natural is like a cross between Eterna and PRO Neg. Std. I didn’t care much for Standard, and opted for Vivid the most, and Natural a distant second. For B&W, the two profiles are quite similar to each other, and are much more reminiscent of Monochrome than Acros (on Fujifilm). The High Contrast option has stronger shadows, but is otherwise similar to the standard B&W profile; it can be hard to tell the two apart sometimes. Since I stopped editing RAW files years ago, I only used the camera-made JPEGs.
Two notable issues for using the camera for JPEG photography is that it quite obviously struggles with color banding, such as with clear blue sky, and there is some pronounced distortion from the wide-angle lens that the camera doesn’t fix for you. In some situations, simply adding faux grain might be enough to cover up the banding, but other times that won’t likely be enough. For the distortion, either you have to be ok with it, or you have to adjust it in-post, and, if you are doing that, you might as well just shoot RAW.
It was definitely fun to try out the Leica Q2. I can understand why people desire it, since the camera has a lovely retro design and a minimalism philosophy, two things that I personally appreciate. I think you have to know going into it that RAW editing is more-or-less essential. I’d love to see Fujifilm create a camera that could be more of an apples-to-apples comparison to the Q2, so that you could have a similar experience but paired with Fujifilm’s wonderful JPEG output; currently, no such camera exists.
The Leica Q2 is both beauty and brawn, but not nearly as much JPEG brawn as I had hoped for. I do find the price to be very difficult to justify; however, if it’s a camera that you really want—and you buy it used—it can probably be a worthwhile expenditure. I don’t intend to purchase one, personally, particularly since the JPEG output isn’t nearly as good as Fujifilm’s. While there are certainly some similarities between Leica and Fujifilm cameras, there are plenty of differences that produce notably divergent experiences. If the Leica Q2 experience is what you are after, you’ll just have to get the Q2.
Example photographs, all camera-made JPEGs captured with a Leica Q2:
Komorebi is a Japanese word that means sunlight filtering through the foliage. It’s much more than a technical description, it’s a feeling. It’s the emotions you experience from the shimmering light and dancing shadows created by the swaying of leaves in the wind. You often find komorebi under the canopy of a forest, especially in the early morning or late evening “golden hour” light.
My family and I watched a movie last night called Perfect Days. It was directed by Wim Wenders, and co-written by Wenders and Takuma Takasaki. I don’t want to spoil any of the film for those who haven’t seen it, so I will spare the details. It’s one of the best movies that I’ve seen in awhile, and well worth watching. A main and reoccurring theme of the movie is komorebi. If you decide to watch, stay until the end of the closing credits.
Wim Wenders, aside from being an accomplished movie director, is a talented photographer. His series (and book) Written in the West is a poetic depiction of southwestern Americana, and is a personal photographic influence. Generally speaking, I’m a bigger fan of his photographs than his movies; however, Perfect Days is a great movie. Below is an example of one of my images that has some similarities to Wenders’ Written in the West series.
As I watched Perfect Days, I found myself relating to Hirayama, the main character. He is drawn to that komorebi feeling of the light coming through the trees, and tries to photographically capture it. I oftentimes do that, although not usually with a lot of success. I don’t believe I realized that it’s a certain emotional response that I attempted to capture in those moments, or especially how difficult it is to communicate that feeling photographically. That’s the job of the photographer; however, it’s not an easy job, at least not for me. It’s one thing to capture the scene as I see it, but another to capture it as I feel it. Hopefully, the more I practice and the more I learn the better at it I will become. Photography is a life-long pursuit.
I spent a little time this morning going through my photographs captured over the last year, searching for examples of komorebi. There are certainly some, but not a lot that are actually any good. Now that I have a better understanding of what it is, I hope to do better moving forward.
Below are some of my komorebi photos. I hope that it somehow inspires you to create your own, or, at the very least, to watch Perfect Days sometime soon.
Service – Bisbee, AZ – Fujifilm X-T5 & Fujinon 56mm f/1.2 – Fujicolor PRO 160C Warm
I’m sitting in my new office in my new home typing out this article. After two weeks of packing, moving, cleaning, and unpacking… most everything is still in boxes; however, I’ve unpacked enough to get back to Fuji X Weekly.
In case you missed it, Fujifilm released Kaizen firmware updates for the X-H2s, X-H2, X-T5, and X-S20 (the X100VI also has a firmware update). The highlight is that the Reala Ace film simulation is now available for all fifth-generation X series models. If you haven’t updated your camera’s firmware, you may want to do so now.
Kaizen is a Japanese business philosophy that means continuous improvement or change for the better. It can be applied many different ways, but in the case of camera firmware updates, it is simply adding new features or improving existing features (not just bug fixes) for the sake of doing so. This builds customer trust and brand loyalty, because purchasers know that they’re not being left out in the cold whenever innovations occur right after they’ve just spent a bunch of money on a new camera. They can rest assured that the brand cares, which is probably the biggest ingredient for gaining repeat customers.
Fujifilm used to be the king of Kaizen (at least in the camera world), but then they pulled back from it significantly. Now, they’re back at it again—hurray! I would encourage Fujifilm to keep going. Next, they should add Eterna Bleach Bypass and 0.5 Highlight and Shadow adjustments to the X100V and X-Pro3. Then, give Classic Negative to the X-T3 and X-T30 (like the GFX50R and GFX50S have). Those shouldn’t be too hard for them to do. I’d also encourage Fujifilm to update the 40mp cameras with the XPan aspect ratio. Let me know in the comments what Kaizen ideas you’d like to see Fujifilm tackle.
For those who suddenly have a camera with Reala Ace, you might be searching for some Recipes with that film simulation. Well, below are five Film Simulation Recipes in the Fuji X Weekly App that use Reala Ace:
I believe the Fujicolor PRO 160C Warm Recipe is the one that Victor Ha, Vice President of the Electronic Imaging and Optical Devices Divisions of Fujifilm North America, recently mentioned in a live Adorama broadcast.
During my move, I received a “monthly content roundup” email from Fujifilm. Perhaps you received the same email. Buried near the bottom was an add for the Fujifilm X-T4 ES, an infrared “extended spectrum” version of the X-T4. Back in 2022, I suggested that Fujifilm should release an IR camera as a “wow” product. I’ve wanted to get into IR photography for some time now, so I ordered it.
While Fujifilm did make an IR version of the X-T1, it was not sold to the general public. I’m not sure if the X-T4 ES was intended to be sold to the general public or not, but I placed my order and was charged. If it was an accident by Fujifilm, I’m certain I will get a refund shortly; if it was, in fact, made available to the general public, it must already be sold out, because the link is no longer active. I’ll keep you updated either way.
If the Fujifilm X-T4 ES sold out so quickly, I think it goes to show that there is indeed some demand for natively infrared models. Also, it seems like an excellent way to clear the shelves of some cameras that were perhaps over-produced. I don’t think Fujifilm has that issue at the moment, as all the current models appear to be doing well, but, in the future, if the situation occurs where they have a bunch of parts for a particular camera sitting around waiting to be manufactured but without demand, converting them to IR might be a way to get them sold.
I think that’s it for now. I’ve got a lot more to write; however, I’ll save that for various articles that will be published over the next week or so. Right now I’ve got to get back to unpacking; specifically, somehow making room in the garage for a car. I’ve received a bunch of comments, messages, emails, etc., that I’ve yet to respond to—it might take me several days, but I hope to get to all of them soon. I appreciate your patience!
It’s so good to be back. I have a lot to share—some exciting news that I can’t talk about yet but hopefully I can very soon. You’ll definitely want to stay tuned!
Victor Ha – VP, Electronic Imaging & Optical Devices Divisions, Fujifilm North America
Victor Ha is the Vice President of the Electronic Imaging and Optical Devices Divisions of Fujifilm North America. I met him twice while I was in New York City in May. The first time, I accidentally crashed a Fujifilm lunch meeting (funny story…). I got to introduce myself and not much else. The second time was at a loud and crowded bar. We had a short conversation, but it was a bit difficult due to the environment. Mostly we discussed art and photography in general, and not anything specific about cameras or even Fujifilm. I hope to one day talk about Fujifilm gear with him, as I have a lot of ideas and feedback that I’d love to share; who knows, maybe that opportunity will present itself someday. Anyway, Victor is a really nice guy, and it was a pleasure to speak with him in person.
Victor Ha was recently on a live Adorama YouTube broadcast (Episode 28 of Coffee with Creators) with Seth Miranda (a.k.a. LastXWitness). This is the video that Fujirumors shared indicating that the X-T5’s AF bug would be fixed and Reala Ace would be given to all the fifth-generation X-Trans cameras by the end of June (yea!). Unfortunately, I’ve been really busy over the last week, and I didn’t have a chance to watch it. Someone reached out to me to ask if I’d seen it, stating that I was given a shoutout. I hadn’t, so I watched it. I’ve included the video below, in case you want to view it, too.
If you don’t want to see the whole thing (it’s over an hour long), simply skip ahead to the 6:52 mark. Victor gives a very kind shoutout to Fuji X Weekly and briefly mentions Film Simulation Recipes. Specifically, he brought up the Reala Ace Film Simulation Recipe that I used while in New York City. Actually, I used two. For anyone wondering, I believe the one that he may have been talking about in the video was the Fujicolor PRO 160C Warm Recipe that is a part of my Fujifilm X-T50 Film Dial strategy. The other Recipe that he could have been referring to is PRO Negative 160C. They’re both fairly similar, and can be found in the Fuji X Weekly App (available for Apple and Android). Once the firmware updates are released, which could be any day between now and the end of the week, Reala Ace will be available for the Fujifilm X-H2s, X-H2, X-T5, and X-S20 cameras. If you have one of those cameras, soon you’ll be able to use those Recipes, too.
Ben Seligson, known as Selishots, has created a number of film box inspired Fujifilm Recipe cards that he has kindly made available to anyone who wishes to download them (click here). He created these cards to use within his YouTube videos, but if you’ like them for yourself, he has made them available to you. Thanks, Ben, for creating these and kindly sharing them with the community! They’re really cool.
I actually met Ben in person in New York City at the Fujifilm X-Summit Experience event back in May. He’s a very nice guy, and it was great to be able to talk with him a little. Hopefully I’ll be able to chat with Ben in person again someday. More opportunities to meet with you all might just present themselves in the near future—I’d love to chat with more people in the Fujifilm community, and get to know all of you.
I’ve included Ben’s latest YouTube video above. Please visit his YouTube channel, website, Instagram, TikTok, and/or Twitter and show him some love, especially if you appreciate the film box Recipe cards. Thanks again, Ben!
I’m in the process of moving across town, and need to pack away my cameras and office. Fuji X Weekly is going to be a little quiet for the next week to ten days or so, I think. Just wanted to give you a bit of a heads up on that.
There are many great and exciting things in the works that I should be able to share with you soon. Definitely stay tuned, as you won’t want to miss it. Hopefully by the time my office is set up in the new house, I’ll be able to share some of those things with you. I think July is going to be a pretty exciting month overall.
In the meantime, I didn’t want to leave you empty handed. The Fujifilm community, but especially the Fujifilm Film Simulation Recipe community, is the best anywhere. You all are kind, helpful, and encouraging. I appreciate it, and I know so many others appreciate it, too. So I want to leave you with a list of websites (sorry that it is not comprehensive) where you can find Recipes for your Fujifilm cameras. Of course, I have over 350 (plus more are in the works), which can be found here and in the Fuji X Weekly App, but in case you are looking for more (or something that’s different than what I’ve created), let me point you to a few places where you can find other options. There’s a good chance that the look you are after is out there somewhere.
I’m sure there are a lot more, and any exclusion is accidental. If there’s one that I should have included, please feel free to add it in the comments.
Anyway, I look forward to this move being finished, and getting back on track for the summer and beyond. Take care!
Captured with a Fujifilm X-T30 using the Kodacolor Recipe
I was asked how to get an ’80’s look from Fujifilm cameras, similar to my articles explaining how to get a ’90’s look (here and here). Well, it’s actually quite easy! I have several Film Simulation Recipes that mimic a 1980’s aesthetic. Simply program one (or more) of those Recipes into your Fujifilm camera, and you’re good to go.
First, I want to share with you some pictures that I recently captured on my Fujifilm X-T30 using the Kodacolor Recipe, which is my favorite for replicating an ’80’s vibe. Take a look!
Using vintage lenses from the 1980’s, or perhaps inexpensive third-party lenses with character, will help with the overall aesthetic. For the pictures above, I used a TTArtisan 27mm f/2.8, which has strong vignetting when used wide open. Basically, you don’t want a clean digital image; some technical flaws are preferred, I think.
Below are my Top 7 Film Simulation Recipe suggestions for a 1980’s look. I’m sure there are others that could suffice, too, but these are the ones that I recommend the most.
This Recipe produces a distinct 1980’s Kodak color negative film rendering. Great for sunny daylight photography. Compatible with X-Trans III cameras, plus the X-T3 and X-T30. Click here for X-Trans II. There are also a couple other versions (here and here). To use this Recipe on “newer” X-Trans IV cameras, simply set Grain size to Small, Color Chrome FX Blue to Off, and Clarity to 0. This is my top suggestion for a 1980’s look.
This Kodacolor VR Recipe is similar to the Kodacolor Recipe above, but a little different—it is more reminiscent of slightly expired Kodacolor VR film. It also has a distinct 1980’s vibe. Compatible with X-Trans III cameras, plus the X-T3 and X-T30. For use on “newer” X-Trans IV cameras, simply set Grain size to Small, Color Chrome FX Blue to Off, and Clarity to 0.
Reminiscent of the quintessential Kodak color negative film, which was first introduced in the late-1980’s. This Recipe is great for sunny daylight photography. Compatible with X-Trans V cameras; for X-Trans IV (except the X-T3/X-T30), set Color Chrome FX Blue to Weak. For X-Trans III cameras, plus the X-T3 and X-T30, click here.
Fujicolor Super HG was a color negative film introduced by Fujifilm in the 1980’s. While it was never as popular as Kodak’s stocks, it still has a distinct ’80’s vibe. Best for sunny daylight conditions, although it can do well in other situations, too. This Recipe is compatible with X-Trans IV cameras (except the X-T3/X-T30); for use on X-Trans V, set Color Chrome FX Blue to Weak.
Similar to Fujicolor Super HG (“v1”), this version offers more versatility, and is great for nighttime and artificial light situations; however, I think v1 has a bit stronger ’80’s aesthetic. This is the X-Trans V version, for X-Trans IV (except the X-T3, X-T30, X100V & X-Pro3) click here.
This Easy Reala Ace Film Simulation Recipe comes from Nathalie Boucry, who shared it on her blog (click here — look at the very bottom, sample pictures within the article). Nathalie and I cohost a YouTube program called SOOC Live, which you should definitely check out if you haven’t yet. When Nathalie received her Fujifilm X100VI, there were not any Reala Ace Recipes for it yet. Now there are a few—PRO Negative 160C, Fujicolor 100 Industrial, Fujicolor PRO 160C Warm, and Kodak Gold 200 v3—but back then there weren’t any, so she made her own.
“I’m liking the new film simulation a lot,” Nathalie said. “I had to think out of the box when I first got the camera and was out in the bright South Africa sun. I enjoy the gentle, true color reproduction and the tonal contrast to make my images come alive.” I think that’s an excellent description of the Recipe: gentle yet true-to-life that makes images come alive. It’s also highly versatile, and can work well for many subjects, in many different conditions, and in a variety of light situations. It’s not a huge adjustment from factory-default Reala Ace, but it definitely does improve on it.
Waterfall over Tunnel – Anaheim, CA – Fujifilm X100VI – Easy Reala Ace
The Easy Reala Ace Film Simulation Recipe is currently only compatible with the Fujifilm X100VI and X-T50; however, once Fujifilm gives Reala Ace to the other fifth-generation X-Trans cameras—the X-H2s, X-H2, X-T5, and X-S20—later this year, it will be compatible with those models, too. I’m sure it can be used on the latest GFX cameras, but it will likely render slightly differently (try it anyway, though). Thank you, Nathalie, for creating and sharing this Recipe, and allowing me to publish it on Fuji X Weekly!
Film Simulation: Reala Ace Dynamic Range: DR400 Grain Effect: Weak, Small Color Chrome Effect: Strong Color Chrome FX Blue: Weak White Balance: Auto, 0 Red & 0 Blue Highlight: -1 Shadow: 0 Color: 0 Sharpness: 0 High ISO NR: -4 Clarity: 0 ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs captured using this Easy Reala Ace Film Simulation Recipe on my Fujifilm X100VI:
The Power of Tree Leaves – Buckeye, AZ – Fujifilm X100VI
Abandoned Old Truck – Bisbee, AZ – Fujifilm X100VI
Find this Film Simulation Recipe and over 350 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
As you probably already know, Nikon announced a new camera a few days ago, and with it they also announced a new upcoming feature called Imaging Recipes. This will apparently be used in conjunction with their new camera-to-cloud feature, and allow users to upload their custom Imaging Recipes to the cloud and wirelessly transfer them to their camera, plus Nikon will have a curated list of Recipes that can be transferred wirelessly to the camera. I’m very happy to see the whole Recipe thing catching on with Nikon and across the camera industry, and I hope that it helps a lot of photographers.
I believe that Fujifilm should use their X-App to make it easier to store and transfer Film Simulation Recipes to their cameras. Honestly, this is something that Fujifilm should have done a long time ago, but now it should be fast tracked, in my opinion.
It’s been amazing to watch this whole Recipes thing grow and grow and grow. I don’t know if people really understand just how big it is right now, or how far it has all come. Some have been around for the journey, but most probably aren’t aware of the whole story. In any event, the reason why it’s grown so much is because of you, the Fujifilm Film Simulation Recipe community. You all are programming the Recipes into your cameras and capturing wonderful pictures, sharing them with friends and family and across social media. You are inspiring more people than maybe you realize. Really, it’s been largely organically that this whole thing has become what it is. Photographers helping fellow photographers. The key to it all is community; community is the recipe. Thank you for being such an amazing group of genuinely wonderful, kindhearted, encouraging, and inspiring people!
*This is not the original article. I wrote the original article with a tone that I regret, and I’m sorry for publishing it. This article is what the original should have said, and is what I really wanted to say, setting aside the emotions that I had on that day.
Pershing Square – Los Angeles, CA – Fujifilm X100VI – Appalachian Negative Recipe
This Appalachian Negative Film Simulation Recipe was sent to me by Logan Ballew. Like a lot of Fujifilm photographers, he really likes Classic Chrome Recipes, but one day he thought he’d like to try the Nostalgic Neg. film simulation. Instead of loading one of my Nostalgic Neg. Recipes into his camera, he simply used Nostalgic Neg. instead of Classic Chrome with my Kodak Portra 400 v2 Recipe; however, the results weren’t quite right, so he made a number of tweaks and adjustments until he got the look that he wanted. While this Recipe initially began as Kodak Portra 400 v2 but with Nostalgic Neg., it doesn’t much resemble that now, and produces a significantly divergent look.
Logan’s goal was an aesthetic reminiscent of home: the Appalachians near Asheville, North Carolina. “I spent most of my time as a kid hiking around the Blue Ridge Mountains or with my grandfather,” he told me. While his grandfather, Lanny Phillips, was an avid photographer (among other arts, including woodworking), it wasn’t until after college that he picked up a camera and began his own photographic journey; he’s been a hobbyist photographer for about five years now. This Recipe reminds him of his childhood memories in the Appalachians.
Breakfast Home – Anaheim, CA – Fujifilm X100VI – Appalachian Negative Recipe
“The foliage back home is super dense, and trying to capture that without blowing out the greens and messing up the saturation is somewhat of a task,” Logan said. “What’s nice about Nostalgic Negative is that it gives this amber color to your images.” While this Recipe is specifically intended for photography in the Appalachians, he found that it works well in many other environments, too. After using it in Los Angeles, California, I can attest that this one works quite well for urban scenes. I especially like the feelings of nostalgia that this Recipe infuses into the photographs.
Logan is enlisted in the U.S. Navy, and is currently stationed in Norfolk, Virginia. Joining the Navy allowed him to travel quite extensively—not just across the country, but internationally. However, he initially found Virginia to be photographically underwhelming; however, Logan says that Jason Hunter and other local photographers have been a huge help and inspiration, and now he spends a lot of time walking the boardwalks and driving around town capturing things that he would have overlooked before.
Beware my Fuji X-Pro3 – Los Angeles, CA – Fujifilm X100VI – Appalachian Negative Recipe
Thank you, Logan Ballew, for sharing this Recipe with me, and allowing me to share it with the community! This Appalachian Negative Film Simulation Recipe is compatible with all fifth-generation X-Trans cameras, which (as of this writing) are the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, and X-T50. I’m sure it can be used on newer GFX models, too, but will likely render slightly different (try it anyway, though). Logan encourages the use of a diffusion filter, such as a 5% or 10% CineBloom, with this Recipe. I used a 5% CineBloom for all of the photographs captured in Los Angeles.
Film Simulation: Nostalgic Neg. Dynamic Range: DR400 Grain Effect: Weak, Large Color Chrome Effect: Strong Color Chrome FX Blue: Weak White Balance: 5200K, +2 Red & -2 Blue Highlight: -1.5 Shadow: 0 Color: +4 Sharpness: +2 High ISO NR: -4 Clarity: 0 ISO: Auto, up to ISO 6400 Exposure Compensation: +2/3 to +1 1/3 (typically)
Example photographs, all camera-made JPEGs captured using this Appalachian Negative Film Simulation Recipe on my Fujifilm X100VI:
Yellow Pants, Blue Cart – Los Angeles, CA – Fujifilm X100VI
Urban Photographer – Los Angeles, CA – Fujifilm X100VI
Urban Flowerbed – Los Angeles, CA – Fujifilm X100VI
City Tree – Los Angeles, CA – Fujifilm X100VI
Urban Bougainvillea – Los Angeles, CA – Fujifilm X100VI
The Skateboarding Photographer – Los Angeles, CA – Fujifilm X100VI
Midair – Los Angeles, CA – Fujifilm X100VI
Push Cart – Los Angeles, CA – Fujifilm X100VI
Left Circles – Los Angeles, CA – Fujifilm X100VI
Local Metro – Los Angeles, CA – Fujifilm X100VI
Crossing – Los Angeles, CA – Fujifilm X100VI
Parking – Los Angeles, CA – Fujifilm X100VI
No Stopping Any Time – Los Angeles, CA – Fujifilm X100VI
Palms & Blue – Anaheim, CA – Fujifilm X100VI
Quintessential California – Los Angeles, CA – Fujifilm X100VI
Joe’s – Los Angeles, CA – Fujifilm X100VI
City Smoke – Los Angeles, CA – Fujifilm X100VI
Street Level View – Los Angeles, CA – Fujifilm X100VI
Hope the Light Changes – Los Angeles, CA – Fujifilm X100VI
Yellow Car – Los Angeles, CA – Fujifilm X100VI
Red Car – Los Angeles, CA – Fujifilm X100VI
Classic Chrysler – Los Angeles, CA – Fujifilm X100VI
Vehicle Exit – Los Angeles, CA – Fujifilm X100VI
Red Box – Anaheim, CA – Fujifilm X100VI
Careful Which Way You Go – Los Angeles, CA – Fujifilm X100VI
Bokeh Tree Lights – Anaheim, CA – Fujifilm X100VI
Fire Fountain – Anaheim, CA – Fujifilm X100VI
Jon in Golden Light – Anaheim, CA – Fujifilm X100VI
Paseo – Anaheim, CA – Fujifilm X100VI
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
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The last time that I used my Fujifilm X-T30 was in early December. Yesterday was the first instance I had made any pictures with it in over six months, the longest time in-between use. Once it was my most-used camera; there was a time when I really, really liked the X-T30.
I purchased my Fujifilm X-T30 brand-new in 2019, right when it was announced in February. I used it extensively for about 15 months, until my wife gave me an X100V for my birthday. I still regularly photographed with it for awhile (although not nearly as much as before the X100V), until I purchased a Fujifilm X-E4 in March of 2021. Ever since then, my X-T30 has mostly sat on the shelf collecting dust. Every now-and-then I still capture some images with it. At first it was once every few weeks, then once every couple of months—the time gap has been growing longer and longer. Finally, it surpassed six months.
You might think that it’s time to sell it. If I’m not using the camera, perhaps someone else could. I’m sure there are people contemplating a used X-T30 right now. But I kind of want to hold onto it awhile longer. I have a lot of memories with the camera. In fact, just today my wife was showing me some family pictures from 2019 and early 2020, and in a number of them I have an X-T30 in my hands or around my neck. Maybe I should consider parting ways with it, but I’m not ready to do so just yet.
Especially after yesterday. I dusted the camera off, attached a TTArtisan 27mm f/2.8 lens, loaded it with my Kodacolor Recipe, and captured a bunch of pictures—I’ve included four of those images above. It was so much fun! My kids enjoyed being photographed, too. I’m not a portrait photographer, but I sometimes pretend to be one. The X-T30 is a great little camera, and I particularly appreciate the diminutive size and weight of it. The Kodacolor Recipe is one of my favorites, especially for a 1980’s vibe.
While I’d prefer a Fujifilm X-T30 II or especially a Fujifilm X-T50, the X-T30—the original one from 2019—is still very good. Just because some new camera comes along that’s “better” doesn’t mean that the camera you own and use is somehow not good. The Fujifilm X-T30 is still worth owning and using in 2024, and will be for awhile to come. I definitely need to use it more often than I have recently, and not allow so much time to go by in-between picking it up.
I Spy with my Little Eye – Laguna Beach, CA – Fujifilm X-T5 – Fujicolor Reala 100
There’s an Adobe controversy that seemingly everyone’s talking about. I have probably a unique take on it, and I want to share that with you in this article. If you’re interested, read on; otherwise, this is probably a post that’s ok to skip.
I don’t want to spend too much time rehashing what has already been said about it, but for those who don’t know… Adobe—the makers of Photoshop, Lightroom, and a number of other software programs—has been ticking off their customers for some time now. They’re constantly doing something that makes their customers unhappy—but, apparently, not unhappy enough to actually matter. Adobe is the long-time reigning king of photo and video editing software (at least by subscription sales…), and their closest competitors are pretty far in the distance. Adobe is not worried in the slightest about any controversy they’ve stepped into. They can be brazen in their controversies and it doesn’t bother them even a little. They have a lot to gain and very little to lose (or so they think). They can even spy on your pictures, and you’re not going to do a darn thing about it.
That’s the current controversy. Adobe has updated their terms of service, which allows them to potentially look at your pictures—presumably only if you are utilizing their cloud service and/or AI technologies; however, they haven’t fully clarified that, which certainly casts some doubt to a limited use scenario. If you’re not being forthcoming, people are going to assume all sorts of things, especially if you have a history of deception. For example, nobody had a clue that Adobe was using their pictures (via Adobe Stock) to train their AI; when it came out, Adobe pointed out it was in the terms of service, and everyone was like, “I don’t remember agreeing to that, and I wouldn’t have if I had known.” But how can you argue? You agreed. Is it Adobe’s fault that you didn’t read the lengthy terms of service written in a legal language that only an attorney could fully understand? No, it’s your fault, because you agreed, even though you had no idea what you were agreeing to. It was buried in there somewhere, apparently, that Adobe could legally use your pictures to eventually put you out of business.
A photo from 2015, back when I still post-processed RAW files. A little over-edited; nevertheless, this picture hangs on a wall in my house.
If you want to learn more about the controversy, PetaPixel has a few articles (here, here, and here). Tony Northrup has a video. Even Fujirumors has a post. There are a thousand more, I’m sure, that you can find and read. It’s a big story, but it won’t make any difference, unless this is the straw that breaks the camel’s back. Unless their customers have finally had enough and have a mass exodus. Otherwise, we’ll all forget about this rather quickly, and (as usual) it will be a complete nonissue.
The fact is that most apps are spying on you. Data is money right now. Big money. It’s a multi-billion-dollar-a-year industry. The more that is known about you, the easier it is to control how you think and behave and (most important to companies) to sell you crap that you probably don’t need and otherwise wouldn’t have purchased. Adobe is spying on you for the same reasons why Google, Apple, Meta, Yahoo, etc., etc., etc., etc., etc., are spying on you. There’s a lot of money to be made from knowing more about you, and there’s a lot of money for that data. They will tell you that it’s innocent: to improve customer service or improve their products or for legal or training purposes— something like that—but in reality it’s about the money that they can make from doing it. Your money, btw—it’s about how they can get their hands on your money more easily. And it’s not just your money; they don’t actually care where the cash comes from—for example, Adobe’s AI ultimately isn’t about getting more money from photographers, but eventually the money that might otherwise go to photographers; they’re going to cut out the middleman (that’s you).
I know all of this because, technically speaking, I’m an app developer, and I’ve learned this stuff while developing apps and researching topics related to it. My apps don’t spy on anyone for any reason. I collect zero data with my apps, not even user names or email addresses. There are plenty of people who would say it’s not smart to do that—everyone else is doing it, and making a lot of money in the process. Why shouldn’t I? But I value your privacy, because I value my own privacy. Treat others how you wish to be treated, right? That’s the Golden Rule, which used to mean something. Maybe I’m naive, but I think the world would be better if more people followed that principal. Unfortunately, most apps don’t follow that rule, and you’re being spied on a lot more than you likely realize.
Going back to Adobe, I haven’t used their products for a long time now. A lot of Fujifilm photographers use Capture One instead of Lightroom because of how it handles X-Trans files. Nowadays—and for a handful of years now—I shoot JPEGs, and don’t edit, other than cropping/straightening and maybe a minor adjustment occasionally. I use Film Simulation Recipes, and get the look I want straight-out-of-camera, unedited. I have no need for Photoshop or Lightroom or even a competitor’s version of those programs. Personally, I don’t really care what Adobe does or doesn’t do, because I have no skin in the game, so to speak. Every person’s needs are different, but I bet that a lot of you reading this probably don’t need Adobe’s software, either, and could cancel your subscription (if you have one) without any negative impact whatsoever on your photography. If you’ve been on the fence about cancelling your Adobe subscription, perhaps now is a good time.
Even though Adobe owns the primary programs that many photographers use, if you are not happy with them, why continually give them your money? There are alternative software options, and alternative approaches, that make Adobe unnecessary for almost everyone. For me, it’s Film Simulation Recipes and JPEGs. For you, maybe it’s Capture One or some other program. I don’t want to suggest what might be the best choice for you, as we’re all different. Maybe you actually really do need Adobe; if that’s you, I hope you don’t mind being spied on by them, because they might just be doing that.
Anyway, this will all blow over really quickly, and two weeks from now probably no one will even be talking about it or concerned in the least about Adobe possibly spying on their pictures. So none of this actually matters. But if it does matter to you, just know there are indeed other options, and some might even be closer to you and easier for you than you realize.
I really like Godox flashes. They’re good quality, easy to use, oftentimes retro styled, reasonably priced, and fun to use. The Godox Lux Junior is my personal favorite mainly because it is compact and lightweight. I also like the Godox Lux Cadet; it’s also fairly small and light. Either one of those are fun to use, but I’m not really a flash-photography guy, so I only occasionally utilize them.
I paid for my Lux Junior out of my own pocket, and wrote briefly about that flash in Getting that ’90’s Film Look with Fujifilm Cameras. Perhaps because of that, Godox sent me a Lux Cadet, which I discussed at length in Using a Godox Lux Cadet for a ’90’s Film Look. More recently, Godox asked if I’d be interested in trying the Lux Master. I said sure; however, I probably should have researched a little before agreeing. Anyway, the flash arrived, and I was a little surprised by the size of the box. The Lux Master is neither compact nor lightweight!
Of course, that doesn’t mean it’s not good, because the Lux Master is definitely a pro-level flash (and only $250, which seems like a bargain for what it is). If you are an event, wedding, or portrait photographer and do flash photography, the Lux Master is one to strongly consider. Or, put on a fedora hat with a paper containing the word PRESS on it, and you could be an old-fashioned photo journalist. I don’t have anything negative to say about the Lux Master, other than it’s a little too much for my photography. I’d use a Lux Junior or Lux Cadet over the Lux Master any day of the week, personally, just because those suit me better (mainly, the size and weight). But, there are some people who need a bit more, and that’s where the bigger flash comes into play. If you need a pro-level flash that is retro cool and affordable, the Lux Master should be high on your list.
There are two main ways that I use an external flash with my photography. With the X100-series I sometimes use the built-in flash for daylight fill, but for the Godox flashes I use them either to get a retro ’90’s look (for lack of a better description… essentially, Film Simulation Recipes combined with flash) and/or creatively use shutter drag (slow shutter speed with intentional movement combined with flash). That’s how I typically use the Lux Junior and Lux Cadet, and how I initially was using the Lux Master.
But then I decided I’ve probably covered that topic enough, and maybe you’d like to see something else. So I waited until sunset, grabbed my Fujifilm X-T5 with the Godox Lux Master attached, and headed out into the desert. How about some cacti photographi? (BTW, that spelling error was intentional). I live in the desert and photograph cactus regularly, but not often when combined with a flash. I did this after-sunset desert trek a few different times, and came away with a few good pictures.
Obviously there’s a pretty significant difference between after-sunset photography with and without a flash. How bright the flash is set, how close the subject is to the camera, and the exact light situation will all affect the outcome. I don’t know if I came away with any good tips to pass along, other than try and try again. For a lot of images, finding the right flash and camera settings often took three or four or five tries, sometimes more. It was a fun little project to do, and I think the experimental nature of it (for me, anyway, since it’s not something that I normally do) was somehow both therapeutic and thrilling. Even if you don’t do much flash photography, something like the Lux Master could be a good training tool to help improve your photography. Or it could be just for fun.
The photographs below are all camera-made JPEGs captured with a Fujifilm X-T5 + Fujinon 56mm f/1.2 lens + Nostalgic Americana Film Simulation Recipe + Godox Lux Master flash:
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Flowers & Field – Buckeye, AZ – Fujifilm X100VI – Kodak Gold 200 v3
I ran across an image in a (pretty interesting) PetaPixel article, and was inspired to create a Film Simulation Recipe. The picture itself sent me down a long rabbit hole; while the photograph in the article served as one of the reference photos, it was far from the only. Actually, I couldn’t closely match that particle picture, but it served as inspiration nonetheless. After sleuthing, I discovered that the image was captured on Kodak Gold 200. But why was it so green? That question is what opened up the rabbit hole.
Kodak Gold 200 is particularly prone to a green cast, and there are a whole bunch of things that can cause it. Underexposure. Heat (such as left in a hot car). Expired. Waiting too long to develop after exposure. Fluorescent lights. Airport scanners. Improper development. Improper storage of negatives prior to scanning. Poor color correction of the scan. Those are the main reasons. That lead me to a trove of Kodak Gold 200 examples that had various levels of green casts.
Clearance Parking – Los Angeles, CA – Fujifilm X100VI – Kodak Gold 200 v3
This Kodak Gold 200 v3 Film Simulation Recipe is modeled after some of those Kodak Gold 200 photographs that have a green cast. Quite obviously I couldn’t match all of them, because there was so much variance. For most of the references pictures I’m not sure what exactly caused the cast. This definitely isn’t a “normal” Kodak Gold 200 Recipe; for that, I recommend this, this, or this. But, if you’d like an alternative aesthetic that is perhaps a bit more lomo, this is a fun Recipe to try.
Kodak Gold 200 v3 is an App Patron Early-Access Recipe. If you are a Fuji X Weekly App Patron, you have access to it right now. If not, no worries, as it will eventually be made available to everyone, once it is replaced by a new Early-Access Recipe. As of this writing, it is only compatible with the Fujifilm X100VI and X-T50; however, once Fujifilm brings Reala Ace to the other fifth generation cameras (supposedly this summer), it will be compatible with the X-H2s, X-H2, X-T5, and X-S20, too.
Example photographs, all camera-made JPEGs using this Kodak Gold 200 v3 Film Simulation Recipe on my Fujifilm X100VI:
Green Girl – Buckeye, AZ – Fujifilm X100VI
Yellow-Orange Flowers on a Green Bush – Buckeye, AZ – Fujifilm X100VI
Spring Trumpets – Buckeye, AZ – Fujifilm X100VI
Village Green Fountain – Buckeye, AZ – Fujifilm X100VI
Spitting Lion – Buckeye, AZ – Fujifilm X100VI
Lion Spewing Water – Buckeye, AZ – Fujifilm X100VI
Lion Fountain – Buckeye, AZ – Fujifilm X100VI
No, No – Scottsdale, AZ – Fujifilm X100VI
Oleander Parking – Buckeye, AZ – Fujifilm X100VI
Small Palm Frond – Buckeye, AZ – Fujifilm X100VI
Red Mustang – Buckeye, AZ – Fujifilm X100VI
Bumper Stickers – Surprise, AZ – Fujifilm X100VI
Red Chair with Flowers – El Segundo, CA – Fujifilm X100VI
Yellow Flower & Tree Trunk – Buckeye, AZ – Fujifilm X100VI
Tree Trunk at a Park – Buckeye, AZ – Fujifilm X100VI
Neighborhood Trees & Partly Cloudy Sky – Buckeye, AZ – Fujifilm X100VI
Parking Garage Reflected – Los Angeles, CA – Fujifilm X100VI
Photo Potential – Los Angeles, CA – Fujifilm X100VI
Paleta Cart – Los Angeles, CA – Fujifilm X100VI
Toyota – Los Angeles, CA – Fujifilm X100VI
First Order TIE Echelon – Anaheim, CA – Fujifilm X100VI
Find this Film Simulation Recipe and over 350 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
